Speaker A
What? Oh, from here. From here. Okay. So, it keeps watching. Put your hands along.
Introductory call discussing content strategy, consulting, and a new business model for operational growth support.
Key Takeaways
- Effective content branding can establish a firm as well-established and personable.
- Experienced operators can provide more value by actively solving problems rather than just consulting.
- Consistent content output is crucial for maintaining brand awareness in a distracted market.
- Fractional COO and operational support models help companies scale without full-time hires.
- Building a collaborative team of experts with complementary skills enhances business growth strategies.
What the video covers
- The video is an introductory call between Santosh and Tish discussing content creation and consulting.
- Santosh compliments Simone's well-produced LinkedIn content and branding.
- Santosh shares his extensive executive experience including roles at Yahoo, MySpace, and advising Facebook.
- He explains his transition from full-time work to consulting and launching Brendle Operating Partners.
- Brendle Operating Partners is a group of expert operators focused on revenue acceleration and go-to-market strategies.
- The approach differs from traditional consulting by actively fixing bottlenecks rather than just advising.
- They emphasize building brand eminence and consistent content to maintain market presence.
- Discussion includes challenges CEOs face in growth and leadership gaps in scaling companies.
- The call covers logistics about outreach, content volume, and next steps for collaboration.
- Santosh highlights the importance of rolling up sleeves and owning outcomes rather than just providing recommendations.
Chapters
- 00:00Introduction and Technical Setup
- 11:19How Santosh Found Out About Tish and Simone
- 13:05Discussion on Content Quality and Branding
- 15:21Santosh's Professional Background and Experience
- 17:14Creation of Brendle Operating Partners
- 19:10Business Model and Differentiation from Traditional Consulting
- 22:01Building Brand Eminence and Content Strategy
- 26:12Next Steps and Logistics for Collaboration
Full Transcript — Download SRT & Markdown
Speaker A
See? I love it. All right. So, this is nice. What a sin. 5:54 p.m.
Speaker A
Okay, let's see if it worked. Yeah, I like this. Check. It's not right. All right. So, this one's... Let's not get the thing.
Speaker A
So we are using Polyland to... Right. And this floor is great, by the way.
Speaker A
September. I know this. Have to do more volume. Let's see. Okay. Okay. That's like blurry focus.
Speaker A
I don't know this. All right. Let's see. Let's see. Okay, now this should be working.
Speaker A
We do this. I mean, this is probably... Okay, there we go. Um, give me a second. What is this?
Speaker A
Hello. How are you? Great. Great. Great morning. It's morning right over there. It is.
Speaker A
Do you hear any background noise on my side? You're cutting in and out, probably because you have noise cancelling on.
Speaker A
So, oh, yeah. Yeah. Uh, the mic here. Yeah. Yeah. Okay. Got it. So, how did you find out about me? I believe Sim was telling you.
Speaker A
Yeah. Well, you know what, Simone? I said she was just... So, let me tell you how this kind of came about.
Speaker A
Yeah, sure. Um, I had said to Simone, I said, "Hey, I can see what you're doing on social media, especially like on LinkedIn." I said, "Your content is fabulous, and if I were to guess..." Yeah.
Speaker A
I think you're having some help.
Speaker A
Yeah, because I know Simone and, um, uh, because, you know, it's well produced, it's well curated and, you know, it makes her look like an established firm, you know what I mean?
Speaker A
And so, um, that's what she told me, that she met you. Was it you and your wife at a show or at a conference?
Speaker A
No, no, no. I'm single. I'm your wife. Well, how did she meet you? Oh, by the way, through the podcast, I believe. We were... I believe we were in a call. Do you know Daniel?
Speaker A
Daniel, I don't. Okay. So, then you don't. So, I believe we were in... we were in a webinar or webinar or something, and then she put her... then I believe we went back and forth on LinkedIn, and then that's how we
Speaker A
started. Oh, okay. Well, I will tell you, um, it would be great to know what you're doing with her because her content, her content branding, and her assets that are being used are spot-on and really good and
Speaker A
and, um, it makes... What did you like? The images? Obviously, there are different images.
Speaker A
What do you like specifically? Well, the thing that I could tell that I know her well enough that she didn't do is, first of all, um, her scripting and her words and her and her and what she's saying makes sense, but it's also the
Speaker A
graphics and everything that are being shown because it's all professionally... You can tell that it's professionally done, and it makes... What I told her is I said, "Whoever is putting this together for you, you look like a well-established
Speaker A
firm, okay? Versus, uh, versus somebody who's, you know, just getting going. Um, but I think it's the relevancy of her content, how it's presented, um, but yet it's still kind of informal, so it's personal, it's personable.
Speaker A
Okay. Um, and, uh, I was... and the way the reason this came up is, uh, I'm kicking off a new business that she's actually going to be part of too.
Speaker A
Yeah. I was telling... Yeah. And I, and, um, I said, "We're going to need something like this because part of building your brand is you have to have content out there constantly reminding people." So when they see your name, they may not even
Speaker A
remember where they saw it. They just know they're familiar with it. And now because they have goldfish, goldfish, goldfish attention nowadays, right?
Speaker A
Yeah. Yeah. Yeah. Yeah. So, um, so that's kind of where [clears throat] it came from, and it came from watching and seeing what she was doing. And I have to say that very little content on LinkedIn catches my eye
Speaker A
and, uh, and, and hers did, which is, you know, one of the reasons, honestly, it's what made me reach out to her and find out what she was doing. And then I told her what I was doing. Oh,
Speaker A
wow. And that's so... So, I've spent decades. I'm a C-level COO, CO for very large... I believe you worked at Yahoo and something like previously.
Speaker A
Yeah. Yeah. I mean, uh, I did Yahoo, MySpace. What my CV doesn't show is that I've been an adviser for a dozen companies, including I was an early adviser of Facebook. I worked directly with Mark, uh, at Facebook when he was back in, like,
Speaker A
2007 to 2010. Yeah. So, um, but, but I've been in B2B and B2C.
Speaker A
Yeah. Uh, SaaS tech. I met, uh, Simone when she was in adtech. She actually worked for me. I don't know if she told you this.
Speaker A
She told me, like, um, it was in OpenX, I believe. OpenX. Yeah. So, I have all this, all this experience, and I just ended a full-time gig because I didn't want to work full-time. I knew, like, in '24 I
Speaker A
decided that I wanted to consult and I didn't want to work five days a week.
Speaker A
And I had three clients. Yeah. I had three clients that I was consulting for.
Speaker A
One of those clients wanted me to work, give him more hours and more hours, and then more hours turned into a fractional COO. So I worked three days a week for him, and I was a fractional COO. So I ran
Speaker A
revenue, operations, supply chain, manufacturing, everything, but I only worked three days a week. Then they talked me into working five days at the end of last year. I tried it for like six months, and I'm like, "Yeah, I don't
Speaker A
want to work five days." Um, so then I had this idea that instead of, um, doing what Simone's doing, instead of doing just consulting and just having me, I wanted to do something different. So I created, I'm in the process, but I'm
Speaker A
creating a business called Brendle Operating Partners. Okay. And, and the difference is that I have a group of experts. Okay.
Speaker A
And nobody overlaps with each other. So I have somebody for privacy security. I have someone for, like, Sim doing, um, organization, uh, HR and working with and doing CEO coaching. I have someone that builds, um, uh, that builds and does performance
Speaker A
marketing. I, I, I have a person for everything except I don't touch product and engineering because the, the focus really is, it's different, and, and, and, um, the business is really centered on, uh, revenue acceleration because most CEOs
Speaker A
struggle with how do I grow the business? How do I go to business? So the specialty is really going to be go to market and growth.
Speaker A
Got it. Got it. Yeah, I got it. So basically, that's... I do also on LinkedIn server.
Speaker A
So, but my go to market is I'm talking about building out sales strategies and teams. You know, I've had teams of almost a th... I've had teams of 5,000.
Speaker A
Oh, wow. So, um, the point is, um, uh, that this is go to market across a whole org including supply chain, manufacturing. I do it all.
Speaker A
So, so what I did with this Brendle Operating Partners is, uh, and we're right in the middle of developing the website, but the commonality between all of us is that we've all done it before, and now we're going to, you know, we're going to
Speaker A
help others. So, we're a group of experienced operators who help CEOs solve the problems getting in the way of growth. And all of us have built and scaled companies. So instead of handing over recommendations, we roll up our
Speaker A
sleeves and we fix what's not working. That's different than consulting a lot of times.
Speaker A
Yeah. So basically, you just go and figure out the bottleneck. I believe the number one bottleneck, the limiting factor I would say, and then you just fix that.
Speaker A
Sorry, you froze out. Uh, let me just message you. Okay, good. Okay. Okay. So, um, I kind of lost you. Uh, what I was saying is like the big difference with this is, you know, traditional consulting, you diagnose a problem, you recommend a
Speaker A
plan, you hand it over, and you step away. And it, it, it helps in some cases, sometimes a CEO, and I, I typically work with just CEOs, but a lot of CEOs are looking for an audit. They're just
Speaker A
looking for someone to come in and help them diagnose, and then they'll put their leadership team on it. But that's not what we want to do. That's traditional.
Speaker A
What I want to do with Brendle Operating Partners is we integrate with leadership. We drive the strategy and the execution. We stay, we stay on thro...
Speaker A
functions. They don't want to pay for a full-time person, but they want they but but they want they want an A player, but they don't want to pay for it full-time.
Speaker A
This gives them the best this gives them the best of both worlds. And um I know that people are willing to pay for it because I can tell you that um especially with all the people that we have um and we're completing all the
Speaker A
overviews so we can build out the website. But if you saw everyone's background, the brand names you'd recognize across the board. Uh my expert I'm calling them experts instead of partners because partners sound like consulting.
Speaker A
Oh yeah. Um and uh but uh like my expert on privacy and safety headed that up at Tik Tok till six months ago globally like um I have a guy that is an expert at AI. He is the and he is the inventor
Speaker A
and initial product owner of IBM Watson AI that came out years ago. he worked for Michael Bloomberg and and built out their um system that allows them to um track and anticipate market changes. So, I've got some pretty heavy hitters in
Speaker A
there. Um I don't think anyone's going to question it. Everybody on this team, and there's five of us, everyone on the team has led at an executive level in a big brand, a function that is meaningful that impacts a a company's ability to
Speaker A
grow. I can tell you and I have like a I just I we had our first meeting yesterday where I kind of shared a little bit about our about the brand, what I'm trying to accomplish and I can definitely share that with you.
Speaker A
But I would love to hear I'd love to hear some of the stuff that you've done and where your sweet spot is because yeah, we're going to need and I'm going to need to build a brand out online now. Um
Speaker A
and and uh because in consulting when you use word of mouth to get business, the problem is it's not constant. It dries up and you sit there and you wait for calls to come in. So I want to build
Speaker A
an engine that creates a brand out in market. So we still leverage word of mouth, but we actually have interest coming in on a regular basis through other sources. So we can build a growth so we can build our own growth engine.
Speaker A
And and I would tell you that like I probably will be the biggest seller in the beginning at bringing in engagements in business, but over time I want to build I want to build a marketing engine that helps with that. But unlike a
Speaker A
selling a product or a SAS product, this is about building a brand and brand eminence in market more than it's about getting leads. Do you know what I mean?
Speaker A
about the brand, what I'm trying to accomplish. Yeah. Which is kind of like what Sim is kind of doing. She's kind of doing both.
Speaker A
She's building a brand and showing how she can do get things done for you [clears throat] to build a brand online and because in word to get business.
Speaker A
The problem is it's not constant. It drives up. So, [clears throat] so what we're doing right now is I'm gathering all the content so my guy can build a website and have somewhere to go because if if we had to contact us
Speaker A
or or somebody wanted to learn more about us, we don't have a we don't have a destination even for them to go to.
Speaker A
I would tell you that like I probably will be the biggest seller in the beginning bringing in engagements in business.
Speaker A
Yeah. Over time I want to build I want to build a marketing engine that helps with that.
Speaker A
But unlike selling a product or a product, this is about building a brand. So I have a background in marketing too.
Speaker A
So I can I can talk the talk with you. I think it's I think it's smart to start with LinkedIn so we can test and refine and figure out what works and then we can expand to whether it be
Speaker A
X threads substack build that like lead gen and so we are testing we are testing for so okay so you're like in golo you would say is just a brand right? So what's like what's the timeline because the
Speaker A
content takes time and I would say like so what we're doing right now is so we're building so we're building that right now and all I can do is share content about who we are and what we're doing and how we're
Speaker A
doing it and I can share our project plan because we will prop up a website in midepptember. Yeah. And so the initial effort would be a launch 21 post.
Speaker A
Yeah. I checked the LinkedIn also. So okay. So you what you need is the presence I would say overall presence human like in all platforms or is it just like one one platform like only LinkedIn or like Insta?
Speaker A
Say that again. So I have a background in marketing too. Y so I can I can talk the talk with you.
Speaker A
Yeah. Sure. Sure. I think I think it's smart to start with so we can test and refine.
Speaker A
That's what I'll say. Yeah, I think so too. Um, we don't have, you know, we need to have a business page on LinkedIn just so I mean it it works like uh Okay. So, do you have resources like your podcast,
Speaker A
your uh whatever like notes like everything? Yep. Um just just dump just a dump of your notes and everything.
Speaker A
Yep. So we're building that right now. I can do Yeah. So the so the initial project is to help with how do we launch this? How do we get the word out? And then Okay.
Speaker A
So the effort would be a launch. Okay. So um even few resources are fine. Okay.
Speaker A
So would you like to start with the business like the business page on the LinkedIn or like the personal I would say like personal that's great because say that again so like there are business pages right you see on the LinkedIn and there are
Speaker A
personal people are talking like we should be like sim and other people. So which one would you like to start with like at the beginning personal is the best one not the business.
Speaker A
Yeah, I think so too. Um, we don't have, you know, we need to have a business page on LinkedIn.
Speaker A
Oh, yeah. Obviously, obviously it needs to be there. So, okay. Yeah. The the primary 80% like so you know the 8020 priority principle, right? So I would say like 80% focus 90% focus would be on your personal I would say
Speaker A
initially right until you get to a certain number of followers or whatever impression you get and then slowly transition from that 8020 to like 5050 or like whatever I know MVP like whatever comes.
Speaker A
So so the initial project is to help with how do we launch this? How do we get the word out?
Speaker A
Okay. Oh okay great. Yeah. So I've got two things on mind. Yeah. So yeah, one thing is outreach on LinkedIn. So yeah, that also works. Um because I just tried it with one of my client previously and it worked. She booked like around 10 12
Speaker A
calls within like two weeks just just like in August like in August second week this August right. And um so for the content content also like I've got a trick let me see when you have like around 50 to 100 post
Speaker A
then I can figure out like what works for you and what does not and then you can really start to get impression like but you need that 50 to 100 post like bank which we don't have right now. So
Speaker A
what we could do is like oh shoot sorry let me just look I was looking in the wrong browser in the wrong account.
Speaker A
Right now is August 27th today. So September like by September 15th we will have 30 extra post. So that should get you to at least 50 post and which will give me the like minimum viable data like so like the they call MVP so
Speaker A
minimal minimum viable product in a startup. So I would say minimum minimum viable data so MB on my term. So once I have those then I can figure out okay what gets you impression and what does not give you
Speaker A
impression on LinkedIn. So that's the brand and in your own voice not like AI thing right so which is different that that's the main thing we don't want to say AI for AI sake we want your personal touch and just operationalize everything
Speaker A
that AI can do like efficiently without removing the human touch so we could get started with this and I believe I sent you a report also right on the email last time let's see I believe I did on the first or second
Speaker A
email. Yeah, it's funny. It It's funny um what happens when you mention a brand in the title like uh I was just looking at the top 10 posts and you look at the the number one is talked about Walmart by name
Speaker A
and when you use a brand name how much it pulls into it. But but then you know um uh the second one is a howto where I talked about do not grow I just did for client right and
Speaker A
um it's it's just interesting so I can do yeah and I don't mind doing creating content thing was uh I just went to your LinkedIn and got your post oh okay and then what I did was I just listed
Speaker A
out all of your post and content and how many reaction I done. So I got the data and then figured out okay what what are the top performing posts and what are the not performing post bottom posts basically. So, and then like put them
Speaker A
side by side and these are the top ones. These are the these are the bottom ones.
Speaker A
Let's repeat the top ones. So, that that's basically the system, right? So, basically I believe your video off maybe because you're cutting in and out. So, I can't uh we see what happens and we need to iterate faster on this
Speaker A
one too. Yeah. It's funny. It it's funny um what happens when you mention a brand in the title like uh I was just looking at the top 10 posts and you look at the the number one is talked about Walmart by
Speaker A
name. Yeah. And when you use a brand name how much it pulls into it. But but then you know um uh the second one is a howto.
Speaker A
Yeah. Say do not grow. Do not grow. Yeah. With three numbers. Y um it's it's just interesting. So I can do Yeah. And I don't mind doing creating content.
Speaker A
Oh, you don't have to write it. So that's why I was asking you earlier on.
Speaker A
So I want to save your time, right? Because most right. So most of the focus would be outreach. So basically reaching out to people who connect to you. So that takes like few hours a day like not few hours like if you are fast really
Speaker A
fast then like 45 minutes a day, 45 minutes to 1 hour a day. But yeah, you cut out, so I jumped off and jumped back on.
Speaker A
But my my speed is really high. I just did a speed test. Okay, so I lost you at what do I need?
Speaker A
What do I need to do next? I've got You said something about it taking 45 minutes a day or something.
Speaker A
Don't need to worry about it. I just need your dump, right? I just need your resource dump like everything. Yeah.
Speaker A
And then we go from there on. One second. Can you hear me now? It should be because Why can I Well, so so here's the thing. The thing is is that it seems like I need to get my story straight before I start doing
Speaker A
outreach because I haven't launched the business yet. But I can tell you that our ideal client isn't defined kind of by industry alone. And the reason is is because across the team of people that I have, we've got technology and SAS, we
Speaker A
have adtech, we've got consumer tech and e-commerce, we've got hardware, software, trust, safety, PE backed, growth stage and manufacturing and supply chain. So if I look at and I I think we're going to have to narrow that down, but I would tell you that our
Speaker A
ideal client is going to be uh not a startup. It's going to be something that's around 10 million to maybe 200 million. It's a growth stage or any operationally complex founder and I've got a deck that I can share with you that would help but
Speaker A
it's going to be a certain startup is is not going to work. It's not the right place because we scale revenue. We scale revenue. We don't build it from scratch.
Speaker A
Um and then um so we're looking for companies that are like 10 to 200 million. They're scaling fast. Their growth has stalled.
Speaker A
And that's all I've been doing. They have leadership gaps because they may not be big enough yet to warrant a full-time CRO or COO. Um, and there are, you know, they're they're trying to figure out how to crack the code to
Speaker A
accelerate growth and make it repeatable. So, you know, they're going to be looking for senior operating expertise without another permanent executive hire and somebody who can step in, integrate with their team, create clarity and actually help drive to get
Speaker A
the work done. Before that, we need to fix your ICP. Uh, so basically, okay, this is the person that I'm going after, right? Then we go on LinkedIn and connect with them and then obviously they engage with your
Speaker A
content and then once they connect with you, you you reach out to them. So that that's basically like a GT GTM strategy out and then you uh go back and forth and whatever like if you want to have a
Speaker A
sales call we can book a calls also. So that's also there. So here's the thing. The thing is is that it seems like I need to get my story straight.
Speaker A
Well, I have my own I mean I have my own network that I haven't reached out to yet because I don't have a clear message yet. I'm working on it. Does that make sense? But you know across the team of people that I have,
Speaker A
we've got technology and SAS. I feel like I have to like I do have, you know, if you were to ask me, you know, what's your elevator pitch because people have to have like a short elevator pitch. I'd say Brendle
Speaker A
Operating Partners is a group of experienced operators who have been there and done that, who have owned the outcome, who have executed. We're there to help you, whether you be a CEO or a whole executive team. We're here to help
Speaker A
you solve the problems getting in the way of growth. We've actually built and scaled companies. So, instead of handing over our recommendations, we're going to roll up our sleeves and get in the trenches with you and help get the work
Speaker A
done and the results. We own the outcome with you. We scale. We scale ready. We don't build it from scratch.
Speaker A
Yeah. Um, and then um, so we're looking for companies that are like 10 to 200 and a and here's the deal. The deal is is how do we build up to a launch like we're coming like how do that's not a
Speaker A
personalized reach out but that's broader across LinkedIn that you know probably coming from me. I'm getting ready to do something that's that's big and exciting like how do we build up because there should I'm thinking there might want we want might want to do a
Speaker A
buildup to the launch of the business but I'm I'll defer to you to get your feedback on that operating expertise without another permanent executive hire and somebody who can step in integrate with their team create clarity and actually help drive.
Speaker A
Yeah. So basically first you obviously need to reach out just have a connection with them also right so that's why like we the main thing is we are not reaching out to like just random people basically we will be like uh like a shotgun right
Speaker A
so we just any target and then we basically lock in target one target and then basically we find out multiple of those people right so we lock multiple of the targets and then we'll have to like just reach out like
Speaker A
it will be a personalized reach out reach Not random. I mean I have my own network that I haven't reached yet.
Speaker A
Oh wow. I don't have a clear message yet. Okay. So yeah, sure. So positioning and like the all all of the branding and all of that.
Speaker A
Okay. I feel like I have to like I do have you know if you were to ask me you know what's your elevator pitch?
Speaker A
Yeah. People have to have like a short elevator pitch. say friendly operating partners is a group of experienced operators who have been there and done that who have owned the outcome who have executed we're there to help you whether
Speaker A
you be a CEO or a whole executive team we're here to help you solve the problem getting in the way of growth we've actually built and scaled companies so instead of handing over our recommendations we're going to roll up
Speaker A
our sleeves and get in the trenches with you and help get the work done got all the outcome.
Speaker A
Okay, got it. So that works. So that works. Okay, so we we could uh write something like that. Um okay, let's start then.
Speaker A
And here's the deal. The deal is how do we build up to a launch like we're coming that's not a personalized reach out, but it's broader across LinkedIn.
Speaker A
Okay, that you know probably coming for me. I'm getting ready to do something that's that's big and exciting. Like how do we build up I'm thinking there might want you want might want to do a build up to
Speaker A
the launch of the business, but Okay. No, no, no. That's fine. That's fine. So, uh, so is there a way like can you just uh give me something that tells me what you think we need to do next? either in
Speaker A
preparation for the launch and then outreach I can be doing to start to to inform people about the business or or create content and then let me know what your cost is to do that because we want to engage on an ongoing basis
Speaker A
like basically post this uh post this video at this date and do this this these things and we have this video do that they do that but we could do something like that hey um got this amazing company here right so basically
Speaker A
um I can do uh you know especially for the next month I can do at least two hours a day.
Speaker A
So it's only like few like not even few not just just two or three weeks far. So I would say basically we need to crank up the volume of volume of outreach to those uh influencers who create B2B content
Speaker A
and who create content for the CEOs right so that because we want the ripple effect they already have an audience okay where people go and talk with them and so so basically we'll go and have a chat like basically the connection thing
Speaker A
uh and we just agree on the terms hey how much do you charge like what's your pricing and what's your pricing per post or like uh what whatever package you have and then go from there on. So we just tell
Speaker A
keep on posting these things like one or two post um till every week or whatever and then keep on just bringing more aware a awareness till this date and then we launch on this date and we'll give you something to launch and
Speaker A
then we go from there on. So that that's like really quick because you don't have audience audience and um I believe you don't have any assets right that's the problem right now because if you had like around I don't know 50 sorry
Speaker A
10k to 20k or 50k followers already then I would say oh let's go and create content but right now we don't have anything right so we can't go through the content side basically we we'll just have to leverage whatever is existing
Speaker A
out there and trade uh time for the money that's So, no, no. I mean, I I can I can start I can start tomorrow. Um, if if I if I kind of know what the outreach should look like. Do you want me to draft
Speaker A
something up or do you want to draft something up? I need to share this deck with you so you get an idea of what and then let me know what your cost is to want to engage on an ongoing basis.
Speaker A
Right. Okay. Uh, so My thing is um Okay. Well, I mean I can do early in the morning. I um uh you you tell me, but uh I can um I'll send you I can send you the deck
Speaker A
and then um you'll see kind of it's a working deck, but you'll get the idea. And then I have kind of a manifesto around what the business means, what it represents.
Speaker A
Um I have some real heavy lifting to do. I have to narrow down the services we're going to offer for the website.
Speaker A
No, I know. But I I have stuff to do. So, I'm going to share I'm going to share a few documents. Some of it, most of it, half of it will be really relevant because it gives you an idea of
Speaker A
the brand. Some of it may not be as relevant, but it, you know, at least you'll get an idea of the types of services we're looking at offering and that sort of thing. I think it's best for you to read some of the content so
Speaker A
you can see what I'm thinking. now right and it will be lower for lower for you also the outrist out this thing yeah on cost from my side also because I for the like okay for the system and like the scripts and
Speaker A
all of like all of that how to do it all of that so to do that I just do like on pound so that's like 500 pounds a month only like it's it's not a lot so that's that's what the like uh the out outre
Speaker A
thing and it's like it's the cheapest one on my side. I'm not saying it's cheapest on my side. That's why do this. I'm saying launch is near like we are basically two weeks um two weeks far from now.
Speaker A
Okay, I'll I'll do that today. Just need to get our slips on, roll our slips up and start outreach maybe from tomorrow or I don't know from Friday or Saturday or something like that.
Speaker A
We need to get started, right? I can start I can start tomorrow. Yeah, if I kind of know what the outreach should look like.
Speaker A
Do you want me to draft something up or do you want to draft something up? I need to share this with you so you get an idea.
Speaker A
Yeah, sure. Sure. Sure. Please send me because without understanding that I will not be able to figure out figure out the old men.
Speaker A
Oh yeah. Yeah. I don't care. Yeah. It's going to be night here in like one or two hours.
Speaker A
Yeah. Yeah. Uh you tell me, but I can u I'll send you I can send you a deck.
Speaker A
Yeah, sure. And then um you'll see kind of it's a working deck, but you'll get the idea.
Speaker A
And then I have kind of a manifesto around what the business means, what it represents.
Speaker A
Yeah. Okay. I have some real heavy lifting to do. I have to narrow down the services we're going to offer.
Speaker A
Oh, yeah. Don't worry about Don't worry about that. Sorry about that. I share a few of it really because it gives you an idea of the brand.
Speaker A
Some of it may not be as relevant, but you know, at least you'll get an idea.
Speaker A
Yeah. Now, you know, it might end up getting pushed another week. You know how development goes. We're aiming for midepptember. It could be I think the worst case is the latter part late September but it will happen during
Speaker A
September. We will launch a website and everything. Just send you a PDF uh that I send to everybody.
Speaker A
Um so I will so I will fill in your I will fill in your document.
Speaker A
I give it to everyone basically. I will just send you now. Let me just find it in the doc. It's somewhere hidden.
Speaker A
Uh so story brand. Okay. Yeah that's fine. I have here is what you're selling to whom and all of that thing like it is everything and what's the outcome you want.
Speaker A
So you just fill it out and then send it to me and I'll understand it and also send send. So what I'll do is I'll just go I'll I'll do that today.
Speaker A
Yeah. So what I'll do is I'll just go and do a short on LinkedIn and figure out like to whom exactly you need to reach out and everything.
Speaker A
Right. And then we we go from there on and we launch we start outreach maybe from tomorrow or from Saturday.
Speaker A
But the main thing is um at home on Friday and Saturday I'm out now. That's why there's no noise at home. There's a lot of noise. That's why I even use mic.
Speaker A
Would you be fine with that? Because I can go for like two hours, three hours, four hours if I'm at home.
Speaker A
Okay. I don't care. The only the only thing is like there there will be a background noise. I'll [clears throat] talk to you tomorrow then and I'll fill out and share the information.
Speaker A
Okay. Okay. What? Let's do this thing. Yep. Let's get on call tomorrow. Right. Okay.
Speaker A
Let's let's fix everything from the beginning to the end because I believe I had I have the I have two calendar apps and one calendar app was showing a different time zone. That's what was going on. So, I was right. Your yours yours was right.
Speaker A
These are our clients. will go after and then what you do is okay figure out the influencers who are creating content on that side and then we just start to reach out to them more and more.
Speaker A
Nice meeting you. Then we see what happens basically. Yeah. We need engagement till launch.
Speaker A
That's that's the main thing. If
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