World Breastfeeding Week 2009 highlights the vital role of breastfeeding in emergencies and the need for active support before and during crises.
Key Takeaways
- Breastfeeding is a critical lifesaving intervention during emergencies.
- Supporting breastfeeding in normal times prepares mothers for emergencies.
- Comprehensive support systems, including policy and workplace accommodations, are essential.
- Breastfeeding benefits extend beyond nutrition to long-term health and cognitive development.
- Global cooperation among various stakeholders is needed to protect breastfeeding in crises.
What the video covers
- World Breastfeeding Week 2009 runs from August 1st to 7th with the theme 'Breastfeeding, a vital emergency response. Are you ready?'.
- Breastfeeding provides essential nutrients and immunities, saving newborns' lives especially during emergencies.
- Child mortality in emergencies can increase 2 to 70 times due to diarrhea, respiratory illness, and malnutrition.
- Breastfeeding benefits both babies and mothers, including higher IQs for babies and faster postpartum weight loss for mothers.
- Mother's milk transmits live cells and emotional bonding elements like affection and sensitivity.
- The campaign targets mothers, health professionals, governments, aid agencies, and media to support breastfeeding before and during emergencies.
- Active support is crucial for mothers to continue or reestablish breastfeeding in emergencies.
- Efforts include enforcing the international code of marketing breast milk substitutes and reactivating baby-friendly hospital initiatives.
- Workplaces should be baby-mother friendly by providing rooms for safe milk expression and storage.
- Emergency preparedness involves training healthcare workers to assist mothers in establishing or overcoming breastfeeding difficulties.
Chapters
- 00:00Introduction to World Breastfeeding Week 2009 and its theme
- 00:56Importance of breastfeeding for newborns, mothers, families, and society
- 01:25Vulnerability of children in emergencies and mortality risks
- 01:57Benefits of breastfeeding for babies and mothers
- 02:26Mother's milk as a living element and emotional bond
- 03:00Objectives of World Breastfeeding Week and supporting breastfeeding in emergencies
- 03:50Policy measures and workplace support for breastfeeding
- 04:30Emergency preparedness and training health workers
Full Transcript — Download SRT & Markdown
Speaker A
[Music] Breastfeeding is the best way to provide newborns with the nutrients they need. In 2009, World Breastfeeding Week from August 1st to August 7th aims to draw attention to the vital role that breastfeeding plays in emergencies worldwide, as well as to stress the need for active protection and support of breastfeeding before and during emergencies. Breastfeeding, a vital emergency response. Are you ready? Is this year's theme. World Breastfeeding Week is extremely important because it gives everyone an opportunity to reflect and think about the importance of breastfeeding not only for newborns but also for mothers, for families, and for society. It's the first week of August every year when there's a specific theme. This year's theme is breastfeeding in emergencies to be sure that babies are prepared during times of disaster. But the best way to prevent or protect breastfeeding during disaster is to protect breastfeeding in general. Children are the most vulnerable in emergencies when child mortality can be from two to seventy times higher than average due to diarrhea, respiratory illness, and malnutrition. Well, breastfeeding is the most effective intervention to save children's lives, particularly for newborns that are most at risk of mortality. Breastfeeding provides not only essential nutrients but also all sorts of immunities to common childhood illnesses. It also has long-term benefits both for the baby and for the mother. Babies who are breastfed have higher IQs. Mothers who breastfeed lose weight more rapidly after the babies are born. And so there's constantly new evidence emerging about how breastfeeding protects babies both early in life as well as throughout the life course. The mother's milk is white gold. The mother's milk is a live element. An element that not only transmits live cells, something that doesn't happen with any other type of food, but that also passes on nursing, affection, love, and sensitivity from the mother to her baby. One of the objectives of World Breastfeeding Week 2009 is to inform mothers, breastfeeding advocates, communities, health professionals, governments, aid agencies, donors, and the media on how they can actively support breastfeeding before and during an emergency. During emergencies, mothers need active support to continue or reestablish breastfeeding, and supporting breastfeeding in non-emergency settings is a way to ensure that mothers will be better equipped to cope in an emergency. In such a case, everyone has to make an effort to implement and monitor the international code of marketing of breast milk substitutes, reactivate the baby-friendly hospital initiative, and ensure adequate maternity leave and make workplaces baby-mother friendly by providing rooms for safe expression and storage of breast milk. Emergency preparedness is vital. Hospitals and other health care services must train health workers to help mothers establish breastfeeding and/or overcome difficulties. [Music]
Speaker A
for active protection and support of breastfeeding before and during emergencies. Breastfeeding, a vital emergency response. Are you ready? Is this year's theme World Breastfeeding Week is extremely important because it gives everyone an opportunity to reflect and think about
Speaker A
the importance of breastfeeding not only for newborns but also for mothers, for families and for society. It's a a week the first week of August every year when there's a specific theme. This year's theme is breastfeeding in emergencies to
Speaker A
be to be sure that babies are prepared during times of disaster. But the best way to pres prevent um protect breastfeeding during disaster is to protect breastfeeding in general.
Speaker A
Children are the most vulnerable in emergencies when child mortality can be from two to 70 times higher than average due to diarrhea, respiratory illness, and malnutrition.
Speaker A
Well, breastfeeding is the most um effective intervention to pre to save children's lives, particularly for newborns that are most at risk of mortality. Breastfeeding provides not only essential nutrients, but also all sorts of um immune immunities to common
Speaker A
childhood illnesses. Um it also has long-term benefits both for the baby and for the mother. It it babies who are breastfed have higher IQs. mothers who breastfeed lose weight more rapidly after the babies are born. And so there's constantly new evidence emerging
Speaker A
about how breastfeeding protects babies both early in life as well as um throughout the life course.
Speaker A
The mother's milk is white gold. The mother's milk is a live element. An element that not only transmits live cells, something that doesn't happen with any other type of food, but that also passes on nursing, affection, love, and sensitivity from the mother to her
Speaker A
baby. One of the objectives of World Breastfeeding Week 2009 is to inform mothers, breastfeeding advocates, communities, health professionals, governments, aid agencies, donors, and the media on how they can actively support breastfeeding before and during an emergency.
Speaker A
During emergencies, mothers need active support to continue or reestablish breastfeeding and supporting breastfeeding in non-emergency settings is a way to ensure that mothers will be better equipped to cope in an emergency.
Speaker A
In such a case, everyone has to make an effort to implement and monitor the international code of marketing of breast milk substitutes, reactivate the baby friendly hospital initiative, and ensure adequate maternity leave and making workplaces baby mother friendly by
Speaker A
providing rooms for safe expression and storage of breast milk. Emergency preparedness is vital. Hospitals and other health care services must train health workers to help mothers establish breastfeeding and or overcome difficulties.
Speaker A
[Music]
Topics:World Breastfeeding Weekbreastfeedingemergencieschild mortalitynewborn nutritionbreast milk substitutesbaby-friendly hospital initiativematernal healthemergency preparednessPAHO











