Learn how E'Calm grew a Facebook page to 2.9M followers and earned over $1M in 90 days using Facebook Reels and monetization strategies.
Ask about this video. Answers come from its transcript only — with the timestamp, so you can check them.
Generated from the transcript and can be wrong — check the timestamp.
Key Takeaways
- Facebook Reels and photos can generate significant monthly income when properly monetized.
- Optimizing page names and bios with high-search keywords is crucial for faster growth and discovery.
- Monetization requires meeting Facebook’s invite-only criteria, including subscribers and watch hours.
- Using AI tools for keyword research and content ideas improves chances of success.
- Consistent effort and understanding Facebook’s unique monetization rules are essential.
What the video covers
- E'Calm reveals the exact system used to grow a Facebook page to 2.9 million followers and make over $49,000 in a single month.
- The video emphasizes that not all Facebook content is eligible for monetization and stresses the importance of understanding the system.
- Earnings data is shared transparently, showing monthly income from reels and photos ranging from $9,000 to $49,000.
- The strategy focuses on creating optimized US-based Facebook pages with highly searched keywords in the page name and bio.
- The content niche centers on self-improvement, emotional intelligence, and personal development targeting top-tier countries like the US.
- E'Calm demonstrates how to use AI tools like Abacus AI and vidIQ for keyword research and page optimization.
- The video covers step-by-step instructions on creating and optimizing Facebook pages, including profile setup and content creation.
- Monetization on Facebook is invite-only, requiring specific subscriber and watch hour thresholds to activate.
- The creator shares tips on video editing, caption syncing, and adding subtle effects to enhance content quality.
- Viewers are encouraged to put in consistent work and avoid expecting overnight success, as this is not a get-rich-quick scheme.
Chapters
- 00:00Introduction and Earnings Overview
- 01:16Proof of Earnings and Dashboard Walkthrough
- 02:27Earnings Breakdown by Content Type
- 03:30Navigating Facebook Pages and Profile Setup
- 05:41Using AI Tools for Page Creation and Keyword Research
- 06:47Understanding Facebook as an AI Discovery Platform
- 07:55Choosing Niche and Keywords for Growth
- 10:04Subscription Plans and Tool Recommendations
- 12:22Optimizing Page Bio and Contact Details
- 17:06Video Creation, Editing Tips, and Monetization Process
Full Transcript — Download SRT & Markdown
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I'm going to show you the exact system I used to grow my Facebook page to 2.9 million followers and made over $49,000 in a single month. But, you'll have to promise me you'll pay attention and learn because not every content gets paid on Facebook.
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paid on Facebook. So, you'll need to understand the actual system before anything else. Let's get started. All right, so before anything else, let me say this first. This is not a get-rich scheme. So, if you're here thinking you're going to achieve this result in 1
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So, you'll need to understand the actual system before anything else. Let's get started.
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not a screenshot. You can see I'm showing you real data. There are days I made less than $1,000, but I still think April was huge because some days I made close to $3,000. Now, let me ask you, don't you think Facebook is underrated?
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All right, so before anything else, let me say this first. This is not a get-rich scheme. So, if you're here thinking you're going to achieve this result in one day, then I'm sorry. This video is not for you.
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Now, you can see even photos alone made me more than $9,000. Wait, let's check from June 1st to June 30th.
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But, if you can put in the work, then let me show you what's actually possible. You see, I'm on my dashboard and you can see that I made over $49,000 in April alone. And this is not a screenshot. You can see I'm showing you real data.
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page I have. But, you know, this is the one making me the most money, that's why I chose to share this. Like this page, for instance, made me $19,000 in April.
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There are days I made less than $1,000, but I still think April was huge because some days I made close to $3,000. Now, let me ask you, don't you think Facebook is underrated?
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them are from the US. I'm going to show you how to achieve that. But, like I said, you need to pay attention because Facebook isn't like other platforms. Not every content is allowed for monetization. Now, first thing first, we
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Because, wait, let me show you May earnings. Let's say from 1st to 31st. All right, so you can see I made $37,000 in May alone. Meaning, in just two months, I made around $90,000, which made me think Facebook is underrated.
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Then, scroll down and [music] click on pages. As you can see, I already have some pages on this account which are not active. I think I should make this page active. Or what do you think? Let's create a new one by clicking on this
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Now, you can see even photos alone made me more than $9,000. Wait, let's check from June 1st to June 30th.
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what we'll be using, so let's select that, then click on next. Click on get started.
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You can see the numbers yourself, $43,000. And this is only coming from content monetization, which are reels and photos only. So, imagine adding stars and subscriptions, I could make two or three times more. And this is not the only page I have.
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They choose random names or use their names. It's not bad to use your own name for a Facebook page, but that's only if you already have huge followers on another platform and you're redirecting them to your Facebook page. But if
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But, you know, this is the one making me the most money, that's why I chose to share this. Like this page, for instance, made me $19,000 in April.
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Therefore, using just your name would be difficult for the right people to reach your content. So, what you need to do is to include highly searched keywords in the name and in bio as well. That way, you'd be discovered and grow faster. And
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And these are raw data. I'm not being fake here. If I change to May, you can see I make over $21,000. And these are from reels and photos. The reason behind these figures is because my audience comes from top-tier countries.
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Now, what we're doing is about self-improvement emotional intelligence, and personal development. So, for instance, I'll enter self-improvement in the search box and hit enter. You can see that this keyword has over 1.5 million searches. That's massive. And you can see it getting
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95% of them are from the US. I'm going to show you how to achieve that. But, like I said, you need to pay attention because Facebook isn't like other platforms. Not every content is allowed for monetization.
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going to do this. So, imagine everyone adding self-improvement to the name. You see, you need to stand out. Otherwise, you just blend in and get stuck at around 100 or 200 views. So, here's what we're going to do. We're going to grab
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Now, first thing first, we need to create an optimized US Facebook page and to do that, simply create a normal Facebook profile. It's free and I know anyone can do that.
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description. Just click on this exact prompt. Enter any amount you want here. If you want it for free, just enter zero. But if you want to show a bit of appreciation, then you can go ahead and enter any amount. Now, click on add to
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Once you're done with your profile, move your mouse to the left menu and click on see more. Then, scroll down and [music] click on pages.
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Then head to Abacus AI. Paste the prompt in the chat box. Next, click on auto to choose agent. We want the tool to do a deep research and give us a better result. Now, I know some of you may ask,
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As you can see, I already have some pages on this account which are not active. I think I should make this page active. Or what do you think? Let's create a new one by clicking on this button.
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You see, if you want the best result, you'd need a paid subscription with these tools. And let me use myself as an example. Before switching to Abacus AI, I was using the max plan of Claude Code and it was $100 or so. And ChatGPT plus
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You'll have two options just like this. [music] Upgrade your existing profile to a page or create a public page for that specific profile. If your aim is to have multiple pages with one profile, then the first option is the best.
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description, which means you'll pay only $7, which isn't a bad deal. And I've not been paid to promote this. It's a tool I personally use. So, if you have a tool that you [music] think it's good for you, then feel free to use it. All
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And that's what we'll be using, so let's select that, then click on next. Click on get started.
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Now, scroll up and enter the number of ideas here. I'll enter 10 since this is a tutorial, but I recommend you generate more than 50 names, so you have more options to choose from. Next, scroll down and set
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Now, pay attention [music] here. You see, we need to choose a name for our page, but most people do this wrong.
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depend solely on AI. Let's do a reality check. Let's copy this keyword from here, then paste it back here and search. You can see the numbers, and the competition is really low. So, I'll go to my profile, enter something like my name,
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They choose random names or use their names. It's not bad to use your own name for a Facebook page, but that's only if you already have huge followers on another platform and you're redirecting them to your Facebook page.
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For the bio, it's optional, but leaving it empty is a big mistake. So, grab the next prompt from here.
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But if you're starting from scratch, then do this instead. You see, Meta just integrated the Meta AI directory into Facebook [music] search, meaning Facebook is not just a social media anymore, but an AI discovery platform.
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Now, copy the best one, then paste it here and click on create. Next, you can fill in your contact details and click on next.
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Therefore, using just your name would be difficult for the right people to reach your content. So, what you need to do is to include highly searched keywords in the name and in bio as well.
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I don't want to add my WhatsApp, so I'll skip. If you have friends, you can invite them, but I don't recommend that.
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That way, you'd be discovered and grow faster. And when it comes to keyword research, I use vidIQ. The link will be in the description. Once you're here, head to research.
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Now, click on page type and set it to creator. Congratulations, you're now a content creator on Facebook. I'm about to show you how I create the videos, but first let me tell you how the Facebook algorithm works. If you check my videos,
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Now, what we're doing is about self-improvement, emotional intelligence, and personal development. So, for instance, I'll enter self-improvement in the search box and hit enter.
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There are times I post 10 to 15 videos. Like the last five videos were posted yesterday, and you can see they'll all hit 1 million views soon. So, the question is how exactly? Like, what exactly am I doing to achieve results
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You can see that this keyword has over 1.5 million searches. That's massive. And you can see it getting consistent views every single day.
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about knowing how the Facebook algorithm works, and you won't believe how easy it is. Wait, let me explain. You see, the Facebook algorithm uses what they call the test and expand process. What this means is that when you post a reel,
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You know, I could just use my name like Calm and add dash self-improvement and move on because this keyword has over 1.5 million searches, which is enough. But there's a catch. You're not the only one going to do this.
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to be able to achieve results like mine, you'll need to pay attention to some key metrics. We need engagement. Facebook doesn't care if your audience watches your video to the end. What they care about are likes, comments, saves, and
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So, imagine everyone adding self-improvement to the name. You see, you need to stand out. Otherwise, you just blend in and get stuck at around 100 or 200 views.
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done. So, how are we going to do this? It's simple. We need to add emotions to our videos, which means we need a script with lots of emotions. That's all. This is how I've structured my content. The hook is like a Netflix thumbnail. The
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So, here's what we're going to do. We're going to grab like five highly searched keywords from here, then feed it into this prompt. This [music] way, we'll get unique names with good keywords.
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So, this is where you deliver the actual value. Then you move to what I call the metaphor.
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First, let's grab the prompt from here. As usual, all the prompts will be in the video description. Just click on this exact prompt. Enter any amount you want here.
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we come to conclusion. That's where I create a loop so the video never ends.
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If you want it for free, just enter zero. But if you want to show a bit of appreciation, then you can go ahead and enter any amount. Now, click on add to cart, put in your email here, then click this button to get the prompts.
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And you'll find the [music] link in the video description. This is it. Just click on it, enter any amount here, and click on add to cart. If you want it for free, just enter zero there. But know that it won't be free forever. Thank
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Now, grab the first prompt. Then head to Abacus AI. Paste the prompt in the chat box. Next, click on auto to choose agent. We want the tool to do a deep research and give us a better result.
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All right, let's head back to Abacus AI and start a new chat. Now, click here and make sure agent is selected.
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Now, I know some of you may ask, "ECom, why are you not using ChatGPT or Claude Code?" Let me be honest with you.
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All right, we got in the ideas. Now, check this idea. The friendship expiration date. That's interesting. You can see the core message, the hook line, and all the important info. So, the idea is perfect, but you know, the idea alone
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You see, if you want the best result, you'd need a paid subscription with these tools. And let me use myself as an example. Before switching to Abacus AI, I was using the max plan of Claude Code and it was $100 or so.
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spending 5 seconds to like and subscribe shows you value what I'm sharing with you. All right, let's move on. I've I explained the structure, so there's no need to go over it again. And since most of you guys are beginners, I always love
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And ChatGPT Plus also cost me around $20 a month, which might be a good deal for you. But with Abacus AI, you're getting the latest model of these tools plus all these tools for only $10.
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Go back to the same chat, then paste it into the chat box. Now, before you hit send, let's scroll up so I can show you something.
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And you'll even get 30% off if you use the link in the description, which means you'll pay only $7, which isn't a bad deal. And I've not been paid to promote this. It's a tool I personally use.
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Next, let's copy the core message, and paste it here. Let's do the same to the target emotion, which is the emotional arc.
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So, if you have a tool that you [music] think is good for you, then feel free to use it. All right, let's grab the keywords from here. Make sure to pick the ones with high search volume.
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All right, so we got the script. And if you check, you'll realize it follows the exact structure: the hook, message, metaphor, and conclusion.
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Go back to Abacus AI, then replace it with these texts. Now, scroll up and enter the number of ideas here. I'll enter 10 since this is a tutorial, but I recommend you generate more than 50 names, so you have more options to choose from.
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from here. Open Google Docs and remove those texts. Make everything organized. Now, before we create the voiceover, let's do this instead. Go back to the prompts and grab the visual prompt.
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Next, scroll down and set your tone. I'll say inspirational. Let's hit send. All right, go through all the names and pick the best one.
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part is that it'll do the color grading and everything. All right, so you can see that it generated seven images here. And if we check the script, you'll realize it has seven lines, meaning one is to one. Now,
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Now, let's say we're going with this one. I won't add the mastery. Like you always have to modify it and add something yourself. Don't depend solely on AI.
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Now, locate the file you downloaded, unzip the file, and your visuals are ready. Now, open CapCut and let me show you something. First, import all the files, the images and the voiceover. Next, [music] add the voiceover into the
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Let's do a reality check. Let's copy this keyword from here, then paste it back here and search. You can see the numbers, and the competition is really low.
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it sound natural. So, I'll pick the split tool. Then cut that off that pause.
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So, I'll go to my profile, enter something like my name, then add the keyword I got from Abacus AI. Simple. Now, for the category, I entered digital creator.
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The same thing here, then here. Let's do the same. But don't just cut them. Play the voiceover first. That [music] way, you'll know where to make those changes.
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For the bio, it's optional, but leaving it empty is a big mistake. So, grab the next prompt from here. Head back to Abacus AI, paste the same keywords here.
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Followed by image two, then image three, image four, then image five, image six, and lastly, image seven. Remember that each of these images has to match each line of the script, meaning the first image should match the first line.
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Scroll up and enter the number of variations, set the tone, and hit enter. Now, copy the best one, then paste it here and click on create.
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Stop apologizing for outgrowing people. All right, the outgrowing people ends at this point. So, I'll select the first image by clicking on it, then cut off the unnecessary part.
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Next, you can fill in your contact details and click on next. For the profile picture and the cover photos, I don't want most of you to generate similar results with AI.
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It ends at this point, so let's chop off the unnecessary part. Repeat this step to cover all the seven images.
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So, find a picture you think is good, then upload them here. Click on next. I don't want to add my WhatsApp, so I'll skip.
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I always want the voiceover to sync with the background sound. So, I'll adjust the position. This doesn't boost views or something, it's just a personal preference. Now, I'll reduce the volume to about 80%. All right, let's go to
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If you have friends, you can invite them, but I don't recommend that. Just grow it naturally. Now, our page is successfully created, but let's click on settings, [music] then go to page setup.
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For the speed, I normally set it at 10%. Let's extend the length, too. You can also add any other effects, but don't add the same effects on every video you'll be creating. You can add something like the bird effects on your
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Now, click on page type and set it to creator. Congratulations, you're now a content creator on Facebook. I'm about to show you ho
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I love positioning my caption at the center, but feel free to experiment to see what works for you. And I also love breaking my captions into two to four words. For the font size, I always keep it at 15.
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Once done, I cross-check to make sure the captions and everything sync perfectly with the voiceover. I nearly forgot one thing. So, go to effects, then add the subtle wobble effect. Now, set the speed and the amount to five and
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leave the rotate at the frame. We can now extend it to match the entire length of the video then export it.
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Now, before you click the export button, don't make this mistake. Don't leave your project name as default. That's a huge mistake. So, instead, change those letters there to a higher search keyword. But, one thing, the keyword should match the video you're creating.
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Let's see the result. Stop apologizing for outgrowing people. It's not loss, it's direction. It's not rejection [music] it's selection. You didn't abandon them, you simply graduated from who you were.
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Some people were mirrors of your past. You're building something entirely [music] new. A tree doesn't apologize for the branches it sheds. They were necessary ones, they're just [music] not the future. That's not heartless, that's evolution, that's you becoming
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extraordinary. That's amazing, simple, but can change everything for you. Now, parsing is so easy, but most people still mess it up.
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First, let's understand how Facebook monetization actually works. If we go back to the page we created, then click on monetization, you'll realize it says invite-only.
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[music] You see, Facebook is not like YouTube where you need 1,000 subscribers and 4,000 watch hours or 10 million views within [music] a certain period before you can apply for monetization. No, it doesn't work that way. The Facebook
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monetization [music] program is currently only available by invitation. What I mean is, you need to be invited before you can make any money. [music] And per my experience as a monetized creator with seven pages, I think 5,000 followers and [music] 60,000 total
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minutes viewed, about 1,000 watch hours, can do the job. [music] I know these numbers sound huge, but I think hitting these numbers on Facebook shouldn't take more than a month if you're serious. And I'm saying this based on my experience.
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[music] Just look at the views here. These videos have a lot of audience, and the competition is also not that high. So, if you're serious, I think these shouldn't be an issue at all. Now that you understand that, let me show you how
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I upload my videos [music] and exactly what I did to grow faster. By the way, this is another channel that I'm currently trying to see how it works.
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It's been 9 days and as you can see, I have more than 800 subscribers and over 1,000 watch hours. I'll hit monetization soon. Don't forget to like and subscribe to get the update. Here, we only share what we've tried and tested. All right,
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let's go back to the homepage. Then click on photo video. Now, find the video you edited, then upload it here. While uploading, let's grab the title from here.
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Then paste it in this prompt. Remember, you won't always get good titles. So, make sure you modify if you think your title is weak. Now, the tags I use the most are poetry, quotes, deep thoughts. You can add more if you
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want. Now, before clicking next, check to see if your reel is safe to publish.
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All right, let's hit next. Put the same title and tags here. You can also add a background sound here if you want.
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Let's click next. Make sure the post audience is set to public. For the add AI label, although we used AI for most of the work, but we transformed [music] it into a video ourselves. So, let's leave it as it is
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and hit post. Congratulations, you've published your first Facebook reel. Now, if we click on the professional dashboard, then go to content, you'll see the video here.
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All right, this niche has audience, but if you're lazy, you can't hit your target. So, to grow faster, you'll need to post more, at least three times a day. There's no other trick than posting more after you properly set up the
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channel and has a structured video. Some of you may ask if you should push the post with Facebook ads. Well, that will depend on your budget, but I recommend you grow it naturally, because that's what I did to achieve these results.
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Facebook is simple and can change everything for you if you do it properly. On good days, I can make close to $3,000. Even on bad days, I'm averaging $1,000. But remember, it's all about patience and dedication. So, don't
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rush at all because Facebook is not going anywhere. So, take your time and learn as you go. If you don't understand something, just rewatch the video again until you understand everything. But instead of clicking off or jumping to
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another video, I recommend you watch this video instead. In this video, I broke down the actual system I used to make over $400,000 in just 3 months by uploading YouTube shorts. See you in the next one.
Topics:Facebook ReelsFacebook monetizationsocial media growthcontent creationself-improvement nicheAI tools for contentFacebook page optimizationdigital incomepersonal development contentFacebook earnings











