Speaker A
The iPhone 18 Pro Series is expensive. Well, in 2025, the iPhone 17 Pro Series started at around 23.7 million. Now, the iPhone 18 Pro Series starts at 27.5 million at its cheapest. Indonesia is always the most expensive, isn't it?
Analysis of iPhone 18 Pro pricing in Indonesia, comparing with previous models and other countries, factoring exchange rates and import costs.
Key Takeaways
- The rupiah's weakening against the US dollar is a major factor in the iPhone 18 Pro price increase in Indonesia.
- Price hikes are more pronounced for higher storage variants, with increases up to 15 million IDR for the 2 TB model.
- Importing iPhones from abroad is not always cheaper due to import duties, warranty issues, and network compatibility.
- Local promotions and warranty benefits make buying in Indonesia a logical choice despite higher sticker prices.
- US iPhones' eSIM-only limitation affects usability in Indonesia, favoring local purchases.
What the video covers
- The iPhone 18 Pro Series launch price in Indonesia increased by about 15.8% compared to the iPhone 17 Pro Series, with larger capacity models seeing even higher hikes.
- Exchange rate depreciation of the Indonesian rupiah against the US dollar contributed significantly to the price increase, accounting for roughly half of the hike in the base model.
- Other factors influencing pricing include distribution costs, taxes, company pricing policies, and import duties.
- Price comparison shows Indonesia's iPhone 18 Pro prices are closest to Singapore but higher than Japan and Malaysia, and US prices appear cheaper before taxes.
- Importing iPhones from abroad involves additional costs such as import duties, warranty limitations, and network compatibility issues, making local purchase more practical.
- Local promos like 0% installment plans can reduce effective prices by 2-3 million IDR, sometimes making local purchases cheaper than buying abroad after factoring all costs.
- US iPhones support only eSIM, lacking physical SIM support, which is a disadvantage for Indonesian users.
- Overall, despite the price increase, buying the iPhone 18 Pro Series in Indonesia is reasonable when considering all factors including warranty, compatibility, and promos.
- The video encourages viewers to subscribe for upcoming detailed reviews of the iPhone 18 Pro Series.
- The analysis provides a comprehensive view of why iPhone prices in Indonesia are high and whether it makes sense to buy locally or abroad.
Chapters
- 00:00Introduction and Price Overview
- 00:42Global Price Comparison Context
- 01:02Price Comparison Between iPhone 17 Pro and 18 Pro
- 01:37Price Increase by Storage Capacity
- 02:07Factors Affecting Price in Indonesia
- 02:26Rupiah Exchange Rate Impact
- 02:57Other Cost Factors Beyond Exchange Rate
- 03:16Price Increase Breakdown by Variant
- 03:34International Price Comparison
- 04:30Considerations When Buying iPhone Abroad
Full Transcript — Download SRT & Markdown
Speaker A
But is this Apple making it expensive, or are there other factors involved? Let's break it down. Okay, whenever a new iPhone generation is released in Indonesia, many people shout that it's ridiculously expensive. It's true that this can't be called cheap, as it's a
Speaker A
flagship model after all. But is this the most expensive one in the whole world? Why does it seem like that's not the case? Let me explain. Let's see.
Speaker A
Now let's look at the price comparison in Indonesia. First, let's look at the price of the iPhone 17 Pro Series at its 2025 launch. And we'll compare it with the 2026 iPhone 18 Pro Series. For the initial comparison, we'll use the
Speaker A
256 GB variant, as it's the base capacity for both generations. The previous 256 GB iPhone 17 Pro was at IDR 23,749,000. This is the launch price. Meanwhile, the 256 GB 18 Pro is IDR 27,499,000; the difference is 3.75
Speaker A
million, an increase of about 15.8%. Then, from the iPhone 17 Pro Max to the 18 Pro Max, it's also about 3.75 million, or around 14.6%. From this table, we can see that the price increase is not uniform across all
Speaker A
capacities. For the 512 GB variant, the increase is 4.75 million. Meanwhile, for the 1 TB variant, wow, the difference is 10 million. For the 2 TB model, the price went up by 15 million compared to the previous generation.
Speaker A
It's also worth noting that the previous iPhone 17 Pro only went up to 1 TB. The 2 terabyte capacity was only on the Max. But this year, there is an 18 Pro 2 terabyte version like this. So, if you only look at the 256 GB
Speaker A
variant, the increase is around 15%, but for larger capacities, the increase is much higher. Does this mean Apple has raised prices significantly? Well, let's take a look. We must also look at the factors that affect the selling price in Indonesia. Why did it turn out
Speaker A
like that? Let's look at the influence of the rupiah exchange rate first. This is a factor we should pay attention to.
Speaker A
This is the exchange rate of the rupiah against the US Dollar. At the end of October 2025, the exchange rate was at 16,531 per US dollar. Meanwhile, for October 2026, the rate was in the range of 17,884 per US dollar. That means it
Speaker A
went up by about 7 to 8% in the last year. This is important because products like the iPhone have international supply chains. So when the rupiah weakens, the cost of paying for products in foreign currency also increases. But the exchange rate isn't
Speaker A
the only factor. There are also distribution costs, taxes, pricing policies, and others from each company.
Speaker A
Now let's look at the exchange rate impact first. Okay, to see how big the exchange rate impact is, let's use the 256 GB iPhone Pro variant. For example, for the iPhone 18 Pro 256 GB, about 1.7 million IDR of the 3.75 million IDR
Speaker A
price hike is due to the exchange rate. So, the actual product price increase is only about 1.9 million IDR.
Speaker A
Meanwhile, for the iPhone 18 Pro Max 256 GB, about 1.9 million IDR of the price hike is due to exchange rate changes. So the actual product price increase is only about 1.8 million IDR.
Speaker A
And keep in mind, this is a simulation using the 256 GB variant for the product price increase if the exchange rate effect is removed. It should be like in this table for the others. Now let's compare the iPhone 18 Pro Series
Speaker A
prices in Indonesia with several other countries. Now, for this, we use the real prices. We are not using the exchange rate effect from earlier, which turns out, uh, it's not actually that far compared to the US, which went
Speaker A
up by 100 dollars, right? We can see that the price in Indonesia is actually closest to the price in Singapore, whereas compared to Japan and Malaysia, the price difference looks much larger.
Speaker A
When compared to the US, it is indeed very far, they say. But this hasn't factored in the taxes in the US which can vary up to around 10 percent, more or less. So just check this table for the 18 Pro and 18 Pro Max. Just take a
Speaker A
look at these tables. It turns out that for the Pro Max, it's also more or less the same. After looking at the pricing side, some of you might think, "Wow, just buy it directly abroad." The problem is, if we want to bring it to
Speaker A
Indonesia, there are several things to consider, at least those that come to my mind. First, there are import duties that must be added. As soon as you land, you have to take care of the import duties. If not, the IMEI won't be
Speaker A
active, meaning you can't use a local SIM card in Indonesia. You wouldn't want a Wi-Fi only device, would you? It costs tens of millions, why would it be Wi-Fi only? Then there's the warranty; even though you can use an
Speaker A
international warranty, we must note that Apple's local partners can provide a 24 to 36-month warranty in Indonesia.
Speaker A
We've seen this happen a few times now, as the 18 Pro series is being sold here. Then next, pay attention to the unit type; it can differ because iPhones sold in Indonesia are indeed set to be highly compatible with mobile and
Speaker A
wireless networks like Wi-Fi in Indonesia. So the speeds will be optimal in Indonesia if you use the Indonesian version. Then there are extra promos in Indonesia; we have seen some offering free 2 to 3-month installments, and that can cut about 2
Speaker A
to 3 million IDR for 0 percent installments, if you get the promo, of course. Then, of course, there are travel costs to other countries, but maybe you don't want to calculate those. The wealthy might not calculate it
Speaker A
because they count it as a vacation anyway. Okay, if we look at it, the import duty starts from the millions, based on what friends have tried when bringing in the 256GB variant. Now, if you add the installment discounts, say
Speaker A
just 2 million rupiah, that means the lowest variant can be obtained at a price 4 million rupiah cheaper than buying it abroad. Of course, when we consider a device that is more guaranteed to be compatible and has a
Speaker A
potentially better warranty in Indonesia, buying it in Indonesia makes more sense. It’s true that the US seems to offer a cheaper price for the iPhone 18 Pro series, but the travel costs and the fact that the US iPhone
Speaker A
only supports eSIM. Yeah. Not being able to insert a physical SIM card, of course, makes buying an iPhone in Indonesia more logical. Right? So, we can see that the exchange rate increase seems to have a big impact on the price
Speaker A
hike of the iPhone 18 Pro Series compared to the 17 Pro Series. But the price in Indonesia, if we can take advantage of all available promos and factor in the warranty, travel costs, and import taxes, it turns out the
Speaker A
price in Indonesia is still reasonable. It can even be cheaper than buying abroad, without even counting travel costs. Now, the question for those of you aiming for the iPhone 18 Pro Series is, with this info, will you go ahead
Speaker A
and buy it in Indonesia or wait for the test results first? If you're waiting for the review, subscribe to this channel so you don't miss our coverage of the iPhone 18 Pro Series here. The unit is already in hand. So, after this
Speaker A
, I’m handing it back to the testing team. The review will certainly be here. Yeah.
Topics:iPhone 18 ProiPhone pricing IndonesiaiPhone 18 Pro MaxApple iPhone price comparisonrupiah exchange rate impactimport duties Indonesiasmartphone price hikeiPhone warranty IndonesiaeSIM vs physical SIMiPhone 18 Pro review
