Twoje BIO - wizytówka, która sprzedaje w 3 sekundy

Tips on your bio, your virtual business card, which has about 3 seconds to sell, because that's all the time you have when someone new visits your account to decide if they'll stay longer, if they'll get something interesting out of it, and who you are for in the first place. So let's begin. See, a bio is a virtual business card, as I mentioned, and a new person visiting your profile will look for answers to four questions. Who are you and who do you help? What can I buy or get from you? Why you in particular? And what should I do now, meaning what is my next step to get to know you, befriend you, or maybe buy something from you? So, before we start improving and developing this lesson to the end, definitely take a screenshot of your profile beforehand, because we'll need it at the end of our lesson.

And now let's see what a good bio should consist of in general. We have a maximum of 150 characters from Instagram here. And we have four lines plus a link. We don't really need anything else, and you can condense everything into key information within those characters. The first thing: who you help and with what, meaning who you are for and what result I can get thanks to you. Another issue: your brand differentiator or the specific result you provide, what you have that your competition doesn't have at all. The fourth is proof in numbers, meaning clients, years of experience, years of operation, the amount of feedback, or the quality of those opinions or reviews. We'll get to that in a moment.

A call to action, meaning what should I do? And here, the last line in your bio should have a thumb pointing down, saying click here, buy here, order here, or sign up here. So I should have a specific call from the bio to your link, and there should be one link here that fulfills one specific goal. You can add several links, I think up to five now, but it's better to limit that option because it leads to the paradox of choice, and people don't know what to click. If there's too much choice, they don't click at all. A good solution is also Linktree, a program for creating link trees. You must always describe links using the language of benefits, meaning why I should click it, rather than just informatively. I think that's quite, quite important. And if you have, for example, a link to Facebook or TikTok in your profile bio, and I find the same content on that Facebook or TikTok as on Instagram, don't lead those people to Facebook, TikTok, or YouTube if the content is the same as on your Instagram. Minimize the risk that people leave and won't come back to you. Also, in your bios, there is often Thread mentioned. That application for Instagram. If you aren't posting there, delete it. Don't distract people. Give them one place to click and don't let them leave your profile further. The first line in your bio. Who do you help and with what? And here it’s good to start with an emoji, for whom and what result. And that's why instead of writing coach, mentor, or passion for growth—these are just statements—you can already use benefit-driven language and do this: I help moms in corporate jobs start a business. Instead of "baking with love since 2015," because that’s about you, and now I am looking for answers for myself, use: wedding and communion cakes in Gdańsk. We use words your client would type into the Instagram search bar.

This is your Instagram SEO, so keywords are absolutely important to include in your bio. The second line. What do you have that the competition completely lacks? And that will be your differentiator. And we always write in benefit-driven language, what the client gets. So, things like speed—a 24-hour turnaround, convenience, travel to the client, vascular skin treatments only, your specialization. Maybe you have a method, like an original three-step plan. Maybe you give people a guarantee of results. Free alterations, origin: handmade in Łódź. Instead of "high-quality materials," which everyone writes and is dry and informative. You could write "they last the whole season in kindergarten," for example, when talking about shoes. The third line should be power numbers. A number says more than an adjective and any words.

That’s why power numbers should be in your bio, if you have them of course; if not, you write a description. 1,200 clients and students. See my bio. It always has information about years of experience and how many clients have already trusted me. 8 years on the market or in the industry, because we often change careers. 480 five-star reviews on Google and Facebook, if you have them, of course. So here is where we work with our power numbers and choose the one or two strongest numbers for the bio. The fourth line will always be a link, so it's a call to action, not just a link. Tell them what to do, that’s your CTA at the end of the bio. Book a free consultation, download a free ebook, 24-hour quote. Send a DM, meaning a direct message, a private message. New collection in the shop. A link should always have one goal, meaning it leads to one thing: an offer, a sign-up, a store. A link-in-bio page is fine, but remember to keep the number of buttons to a minimum. And name the link by its effect, just as I said earlier, use benefit-driven language, like "free planner," not "my link." Yes, that is essential. And before you see the examples I have for you, check: are you solving a problem or fulfilling a dream? Because whether it's a personal brand or a company, we sell one of two things, and your language in the bio depends on this; if you solve a problem, meaning the client comes because something bothers or hurts her, then in the bio we use words like: get rid of, manage, achieve. Right? For example, a nutritionist, an accountant, retail, children's shoes. These are people who have a problem and are looking for a solution, but there is a mass of people who want to fulfill their dream. For example, by buying jewelry, getting a wedding session, buying a cake, or a trip. That's why the client comes here for emotions and a special moment, so you use vocabulary like feel, remember, have, which means we are playing on emotions here. See here an example for a personal brand that sells online consultations. We need to cover specific issues here. I help women 30 plus, right? So, a specific group, what the client dreams about. Meal plan tailored to your schedule. Beautiful.

So the differentiator addresses her concern. I don't have time. There is proof in the form of the number of mentees, 8 years, and a free consultation is a specific call to action. Another example. If we are selling, for example, digital products, personal brand, we have an immediate effect with a specific time, 30 minutes. You'll get your home budget sorted. Product name: planner plus course. And here, benefit-driven language is already in the product name itself. Social proof, of course, and a call to action for free material. A local company, services in your city. Here there must be a benefit, like a car from the showroom in one day, so speed, right? Turnaround time as a brand differentiator, city and neighborhood in the bio if it's not in the name or subtitle. We will talk about that. A Google review is the strongest proof for your local business. And a keyword in DMs makes the first step easier, so write "quote" and I'll send you a link to this specific service. We have the fourth one, e-commerce, which are products that fulfill dreams. Look, jewelry that tells a story, emotion instead of just entering parameters.

Remember not to use words in your bio that your client doesn't understand. Very often, when I'm auditing, I say: "What does that mean? What is that? I don't know. Maybe I would buy it, but I don't know what IC58 means, ISO 8 52." These are things that are unnecessary for me to make a purchase, so let's focus on information and words that everyone understands. Personalization as a differentiator. Here, look, we have it. And the origin, we have the s

A call to action, meaning what should I do? And here, the last line in your bio should have a thumb pointing down, saying click here, buy here, order here , or sign up here. So I should have a

specific call from the bio to your link , and there should be one link here that fulfills one specific goal. You can add several links, I think up to five now, but it's better to limit that option because it leads to the paradox

of choice, and people don't know what to click. If there's too much choice, they don't click at all. A good solution is also Linktree, a program for creating link trees. You must always describe links using the language of benefits, meaning why I

should click it, rather than just informatively. I think that's quite, quite important. And if you have, for example, a link to Facebook or TikTok in your profile bio, and I find the same content on that Facebook or TikTok

as on Instagram, don't lead those people to Facebook, TikTok, or YouTube if the content is the same as on your Instagram. Minimize the risk that people leave and won't come back to you . Also, in your bios, there is often

Thread mentioned. That application for Instagram. If you aren't posting there, delete it. Don't distract people. Give them one place to click and don't let them leave your profile further. The first line in your bio. Who do you help

and with what? And here it’s good to start with an emoji, for whom and what result. And that's why instead of writing coach, mentor, or passion for growth—these are just statements— you can already use benefit-driven language and do this: I help moms in

corporate jobs start a business. Instead of "baking with love since 2015 ," because that’s about you, and now I am looking for answers for myself, use: wedding and communion cakes in Gdańsk. We use words your client would type into the Instagram search bar.

This is your Instagram SEO, so keywords are absolutely important to include in your bio. The second line. What do you have that the competition completely lacks? And that will be your differentiator. And we always write in benefit-driven language, what the

client gets. So, things like speed—a 24-hour turnaround, convenience, travel to the client, vascular skin treatments only, your specialization. Maybe you have a method, like an original three-step plan. Maybe you give people a guarantee of results. Free alterations, origin: handmade in

Łódź. Instead of "high-quality materials," which everyone writes and is dry and informative. You could write "they last the whole season in kindergarten," for example, when talking about shoes. The third line should be power numbers. A number says more than an adjective and any words.

That’s why power numbers should be in your bio, if you have them of course; if not, you write a description. 1,200 clients and students. See my bio. It always has information about years of experience and how many clients have

already trusted me. 8 years on the market or in the industry, because we often change careers. 480 five-star reviews on Google and Facebook, if you have them, of course. So here is where we work with our power numbers and

choose the one or two strongest numbers for the bio. The fourth line will always be a link, so it's a call to action, not just a link. Tell them what to do, that’s your CTA at the end of

the bio. Book a free consultation, download a free ebook, 24-hour quote. Send a DM, meaning a direct message, a private message. New collection in the shop. A link should always have one goal, meaning it leads to one thing: an

offer, a sign-up, a store. A link-in-bio page is fine, but remember to keep the number of buttons to a minimum. And name the link by its effect, just as I said earlier, use benefit-driven language, like "free planner," not "my link." Yes, that is

essential. And before you see the examples I have for you, check: are you solving a problem or fulfilling a dream ? Because whether it's a personal brand or a company, we sell one of two things , and your language in the bio depends

on this; if you solve a problem, meaning the client comes because something bothers or hurts her, then in the bio we use words like: get rid of, manage, achieve. Right? For example, a nutritionist, an accountant, retail, children's shoes. These are people who

have a problem and are looking for a solution, but there is a mass of people who want to fulfill their dream. For example, by buying jewelry, getting a wedding session, buying a cake, or a trip. That's why the client comes here

for emotions and a special moment, so you use vocabulary like feel, remember, have, which means we are playing on emotions here. See here an example for a personal brand that sells online consultations. We need to cover specific issues here. I help women 30

plus, right? So, a specific group, what the client dreams about. Meal plan tailored to your schedule. Beautiful.

So the differentiator addresses her concern. I don't have time. There is proof in the form of the number of mentees, 8 years, and a free consultation is a specific call to action. Another example. If we are selling, for example, digital products,

personal brand, we have an immediate effect with a specific time, 30 minutes . You'll get your home budget sorted.

Product name: planner plus course. And here, benefit-driven language is already in the product name itself.

Social proof, of course, and a call to action for free material. A local company, services in your city. Here there must be a benefit, like a car from the showroom in one day, so speed, right? Turnaround time as a brand

differentiator, city and neighborhood in the bio if it's not in the name or subtitle. We will talk about that. A Google review is the strongest proof for your local business. And a keyword in DMs makes the first step easier, so

write "quote" and I'll send you a link to this specific service. We have the fourth one, e-commerce, which are products that fulfill dreams. Look, jewelry that tells a story, emotion instead of just entering parameters.

Remember not to use words in your bio that your client doesn't understand. Very often, when I'm auditing, I say: " What does that mean? What is that? I don't know. Maybe I would buy it, but I don't know what IC58 means, ISO 8 52.

These are things that are unnecessary for me to make a purchase, so let's focus on information and words that everyone understands. Personalization as a differentiator. Here, look, we have it. And the origin, we have the scale and a call to action that invites

interaction, to take action. And we have another example. A product that solves a problem in e-commerce. Let's look at shoes in which a child's foot walks healthily. We have the parent's specific problem addressed in the first line. An expert as a differentiator and

a number to immediately remove the risk of being the first. People don't want to be first, they don't want to buy from you as the first. They want to be one of many, so that's why we signal it

. And look, the same person, a completely different profile before: Ania X, blogger, a flower in the avatar , and in the profile name: mom, wife, dreamer–it doesn't matter at all to your audience when it comes to business

, how many kids you have, or if you like swimming or bungee jumping. You can have such things on private profiles for friends and family, but if it is a business profile, we don't communicate such information. We communicate information that will give

something to your audience, show you in a good light, build trust, and show your brand's differentiator, and all info like" I create with passion "is absolutely irrelevant here. Six things that ruin your bios, which I see most often, are unfortunately hashtags in

the bio. You lead people away; they click the hashtag and move to the competition, to other people who also tagged their profiles. We remove fonts from generators, meaning sites like Insta Fonts, where you can go and download different fonts, but they are

not SEO-indexed by Instagram's algorithm, so that font absolutely prevents you from being indexed. So we only use Instagram fonts, we don't write full sentences like:" I am, I come from Gdynia, I live, something something. "They should be phrases,

short and specific, preferably in the language of benefits. And an excess of emojis, meaning a lot of those squiggles, faces, and so on, which causes distraction instead of focus.

And generalizations like" with passion, "" professionally "–everyone uses those. Remember, if your competition can say it, and you have it, you sound like everyone else. Outdated information, like an old promotion, a call to a link for a webinar,

consultation, or offer that expired a week ago. We don't do such things in a bio, so we fix it, we improve it. We write down our power numbers in a notebook, write four lines: who for, effect, differentiator, proof, and a

call to action. We set one link with one goal and name it after the effect.

A maximum of three, if you need to operate broadly. And we do the three-second test; you have to show the profile to someone for 3 seconds and ask if they know who you help and what they can buy from you. If not, we keep

improving it indefinitely. In the next lesson, we will post your entire updated profiles and tell each other whether they are good or not. Now get to work. Let's do it, let's improve our bios.