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From YouTuber to writer to internationally known artist.
Documentary on Joost Klein's journey from YouTuber to Eurovision artist, overcoming personal struggles and gaining fame.
Key Takeaways
- Joost Klein transformed personal adversity into creative success.
- Early internet and YouTube exposure were crucial for his international mindset and career.
- Collaborations and unique content style helped him build a dedicated fanbase.
- His dream of Eurovision was inspired by childhood fandom and later involvement in the event.
- Joost's story exemplifies how digital platforms can launch diverse artistic careers.
Summary
- Joost Klein started as a YouTuber creating dance and remix videos under various pseudonyms.
- He faced significant family challenges, including his father's cancer and his mother's health issues.
- Joost used creativity and YouTube as an outlet, producing skits, parodies, and music.
- He gained initial recognition through collaborations and series on group channels like NLGamereviews.
- His unique style and openness about his difficult past helped him connect with a wider audience.
- Joost's channel grew rapidly after sharing his Draw My Life video, reaching tens of thousands of subscribers.
- He transitioned into music, releasing hip-hop tracks and collaborating with producers.
- Joost briefly worked at the 2014 Eurovision Song Contest, fueling his dream to perform there.
- He created various series mixing vlogging, humor, and music, further increasing his popularity.
- The documentary highlights his perseverance and creative evolution leading to his Eurovision ambitions.
Full Transcript — Download SRT & Markdown
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Joost is more than a musician, it's a feeling.
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Which you feel in all his forms of art.
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Today we're going to see how he achieved this dream of the Eurovision stage despite his difficult past.
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Yo, gangsters.
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What?
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He's extremely popular.
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Yeah.
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It's the M of marketing.
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November 10, 1997, it was an ordinary day in Leeuwarden for the average resident.
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But for a family that had recently moved to Friesland, it was special, a star was born.
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Goegoe gaga and stuff...
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14 years after his brother and sister, Joost Klein came into the world in the village of Britsum.
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He spent his early years of life.
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In school he didn't do so well.
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Look! It's the Eiffel Tower!
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When he started, he didn't have many friends and he was a bit problematic.
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Wow, no... That's 3 blocks on top of each other. Noobs! Get rekt m8s!
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But he always had good grades.
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His free time was spent watching TV, gaming on the computer and of course listening to music.
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From a very young age he was on the internet.
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He had accounts on Hyves and MSN with his email JoostLittle, so he translated his last name to English.
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He was already thinking on an international level.
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TV shows like De Wereld Draait Door he watched with his father.
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When the Eurovision Song Contest was on, Joost said that one day he'd be on that stage as well.
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His family laughed.
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That was one of the many dreams he had back then.
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He was also a fan of the football team Feyenoord and specifically Dirk Kuyt.
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A football player who also played on the Dutch national team at the time.
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Joost was also very creative.
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He liked to draw and dance.
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But around 2008 he found another hobby.
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On the internet he often saw videos of Americans doing all kinds of cool things.
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Joost also wanted to be cool.
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So he decided to make videos for his own channel Klikobak50.
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On August 29, 2008 he uploaded his first video ever where he dances to Canadian Idiot by Al Yankovic.
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Besides dancing, he also made remixes of songs under the name DjSandwichMen.
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So this was the first music he ever released.
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He was so proud of these videos and he showed them to all his friends.
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But around this time, he and his family received very bad news.
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It was discovered that Joost's father had cancer.
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Although this was a very difficult period in his life, he does have some good memories from them.
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They went on another vacation as his father had promised.
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They traveled to Disneyland Florida, which Joost was very happy about.
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His father also wrote a book about his life under the pseudonym Sander van de Broek.
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Because he used to do refugee work, he knew some people from Afghanistan who could help him print it cheaply.
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He never sold any of the books.
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But he had written one, so he asked his son to write a book as well later in his life.
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After this, it wasn't going very well with Joost's mother.
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Her mental health had gone downhill and she often fought with Joost.
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Eventually things improved between them, but just then she had suffered a cardiac arrest.
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Joost tried to deal with this through creativity.
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He wrote a lot of poems and started YouTube again.
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On September 16, 2010, he created a new account.
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EenhoornJoost.
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On this came mostly skits such as Koffie Leut.
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In which a ninja tries to save Joost from a poisonous coffee.
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Mr. Cheese.
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I was just telling these lovely viewers how this coffee tastes.
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Right viewers?
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At first, it was mostly his friends who watched.
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But that changed when he uploaded this video.
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This was a parody of a video from the Dutch animation channel Kud.
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In which this orange guy tries to touch his elbow with his chin.
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This video got quite a lot of views.
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But a lot of hate comments as well.
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Joost always knew how to make a good comeback though.
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Despite the negativity, he began to realize something positive.
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That people outside of his friend group and even outside of Friesland could see his videos.
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This opened a new world for him.
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He got to know people through YouTube and also auditioned for a group channel called CollabDutch.
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Unfortunately, DeNaamIsDavid was chosen instead as a new member.
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After this, Joost tried a different kind of medium.
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Music.
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He created a character called MC YO-HAN.
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It started with a documentary.
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But then he actually released music, starting with Zelda.
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This was followed by several more tracks and eventually he also made a channel for MC YO-HAN.
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On which he released the song Het Leven Is Moeilijk.
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Life is hard.
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Can't do anything about it.
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Sometimes I have to poop in an old shoe.
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Since he liked listening to hip-hop himself, it made sense he wanted to try it as well.
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Besides MC YO-HAN, he made a lot of videos on random topics.
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His channel was not really growing though.
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But he didn't mind this that much, for him it was more about having fun and getting to know new people.
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That's why he auditioned for NLGamereviews.
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A group channel in which the members talked mostly about games.
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But they were also known for their series on The Kingdom.
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Which was a very popular Minecraft roleplay server in Dutch-speaking countries at the time.
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Joost was first featured with the game Thoroughbred Tycoon.
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Which received a lot of positive feedback.
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People wanted to see more of Joost and liked his eyebrows.
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So he got his own series on NLG called Afkrakeling.
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In it he played random games and gave his opinion about them.
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Joost brought his humor and his editing style to the channel.
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And viewers really liked it.
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But one of these videos was not received so well.
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Minecraft is stupid.
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Despite the title, his opinion was quite positive.
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He explained that he just didn't like Minecraft survival.
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At the end he also did a rap.
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It has no story and this man is bald.
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There were a lot of negative comments.
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But overall the video had a positive impact on the channel.
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And there were many more episodes of Afkrakeling to come.
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A while later, NLG stopped uploading for a few months.
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After which they announced a new beginning.
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Joost got a new series called Cactus.
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In which he would critique various games and movies.
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But after two episodes of this, the channel stopped completely.
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And they continued only on NLGameMinecraft without Joost though.
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Of course he still uploaded on his own channel.
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Challenges, Q&As, Omegle and this often with his girlfriend.
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He also often incorporated music into his videos.
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No, I don't take part in those nominations.
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As well as making full songs such as about Dirk Kuyt.
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His daily routine and the iPhone 6.
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I have an iPhone 6.
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Besides making songs, he also briefly had a side job at the 2014 Eurovision Song Contest.
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Since he was a fan, he thought it would be fun to be a part-timer.
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He also made a lot of videos together with a friend of his called HierIsWouter.
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With him and two more friends, Joost started a group channel called BESH.
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But unfortunately, not many videos came on it.
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Around this time, EenhoornJoost began to grow a bit more.
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Viewers liked his unique style and were interested in his life.
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Which he shared a lot about, including his parents.
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In a Draw My Life, he talked about his difficult past.
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On this video he received a lot of support.
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And it was also used by the organization Jeugdzorg to help children with similar problems.
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After this he also made a more serious song called I Miss You.
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Other YouTubers also began to discover him.
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And felt he deserved more attention.
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In March 2015, he reached 10,000 subscribers.
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And from then on, his channel exploded.
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He collaborated with a lot of popular Dutch YouTubers.
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By May, he already had 50,000 subscribers.
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He was interviewed everywhere.
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And had a lot of people at his booth on the Dutch YouTube Gathering.
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With this popularity, he started some new series.
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There was Boekdag.
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Kind of a vlog mixed with the idea of a diary.
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To which Joost of course gave his own style.
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He also started BreinPijn.
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In which he read funny comments from his viewers.
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Joost also started making music.
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With a producer he was friends with, with the help of Mick Spek.
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He released a hip-hop song on SoundCloud.
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Under the pseudonym Dries Zwolvink.
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His channel continued to grow and reached 100,000 subscribers in early 2016.
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For which he made a special video later.
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On the musical side, Dries Zwolvink released another song.
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Döner.
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And he was also featured on the track YouTube Money.
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In addition, he created another channel called Diego Cartez.
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On this came short, more artistic videos.
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This year he also made a controversial decision to quit school.
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But this did not mean that he started uploading more, on the contrary.
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He started uploading less than before.
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A few times he tried daily uploads.
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But that quickly went wrong.
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His passion for video making was going away.
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He felt he was only making them for his viewers and not for himself.
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Joost also decided to delete almost all of his old videos.
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He did this because he was no longer satisfied with their quality.
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And if that wasn't controversial enough, Joost also made a diss track.
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And not about one YouTuber, but about Dutch YouTube in general.
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He expressed his frustration with his peers who made fake videos.
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Used women for views and seemingly did everything for the money.
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But he also mentioned that his views were down a bit lately.
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EenhoornJoost wasn't growing as much as before.
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So he asked for help from the Dutch rapper Donnie.
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In this they bought a T-shirt with the M for marketing.
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And Donnie talked about the importance of it.
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He created another channel on which he would upload junk.
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On the plus side, he kind of did his first performance this year.
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This was at a Dutch YouTuber award show called VEED.
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After this, Joost uploaded a vlog in which he and his friends stole Kabouter.
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Went to Portugal for the movie Renesse.
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In this he had a small role.
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He was actually only in the film for a few seconds.
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But at the end of the vlog, he teased a bigger project.
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His next video was a bit more emotional.
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This one is set in the village where Joost grew up.
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He read some of his poems and talked about what it's like to have no parents.
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He said his creative work helped him cope.
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At the end he thanked everyone who has been there for him and will be there for him.
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After this, he made occasional videos.
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In one of these, he makes a diss track on a viewer of his.
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Around this time, Joost was also evicted from his house.
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And since he didn't have a new place yet, he was dakloos for a while.
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So he stayed overnight with the YouTuber Kalvijn.
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On November 5th, he released another track with Mick Spek.
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Where they talk about November 10th at the end.
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And besides that being his birthday, he also released his first serious music video with clip.
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Bitches.
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This track was part of the album Dakloos.
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The songs were full of thoughtful wordplay.
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With which he expressed his frustrations.
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You can tell he is an experienced writer.
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He also makes fun of the rap scene at the time.
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Saying he will save hip-hop.
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The album was received positively.
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On the YouTube side, Joost wasn't doing much anymore.
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After another clip, he didn't upload anything for three months.
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On SoundCloud he did post another freestyle.
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But in March he came back with another BreinPijn.
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In which he said he didn't really like YouTube that much anymore.
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His videos after this were a bit concerning though.
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This was supposed to be the beginning of a new series.
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In which he would find his way to Friesland.
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But there was never a sequel to this.
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He also showed his love for beer.
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But besides that, he announced that he was working on a new mixtape.
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Joost released a few more singles.
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Jan Peter Balkenende and Feminist on the Block.
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And he was also featured on tracks by Veras and Donnie.
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He also received an answer to a question he asked earlier.
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Can I be in Top Notch?
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Yes, he was allowed to join the label Top Notch.
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Although this wasn't really a contract, still the clips from his next album would be uploaded on Top Notch.
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Which was Scandinavian Boy.
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The idea behind this name was that there is also history of Vikings in Friesland.
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He experimented a bit with different genres such as Gabber.
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And also different languages.
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With the well thought out lyrics he talks about his difficult past.
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But what also stands out is that Dirk Kuyt is mentioned again.
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I feel like Dirk Kuyt, bitch, I'm an elf-tal.
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Together with Donnie, Joost went on a tour in the Netherlands that same year.
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Where he showed his new album to a large audience.
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But making videos, Joost wasn't really.
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Making videos wasn't Joost's priority anymore.
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He uploaded a behind the scenes of Scandinavian Boy.
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But he was clearly more busy with his music than YouTube.
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In 2018, he got to do a lot of performances.
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And of course, he still released a lot of music.
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A parody of Vroom by Famke Louise, Meeuw along with Stefano Keizers.
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And the popular Ome Robert.
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The latter was a rather unique genre, it was kind of Gabber.
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But also Pop at the same time.
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You could call it Gabberpop.
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The clips were featured on his own channel instead of Top Notch.
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Joost didn't like contracts very much.
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He just wanted to release his own music.
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Which was going well for him.
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His creations became more and more popular.
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People liked his Dutch humor and style.
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Even his idol Dirk Kuyt now knew him.
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During the summer, Joost went to Stockholm with Donnie for a new music video.
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This was of course for their next album M for Marketing.
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Which he had made entirely together with Donnie.
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Expressing their friendship.
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Donnie gave Joost the nickname Parmezaan.
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Referring to his haircut.
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And Donnie's nickname was Linkerbaan.
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Because he always passed everyone on the highway.
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On the release date, they did a performance together at the Royal Theatre Carré in Amsterdam.
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A venue where few hip-hop artists have performed before.
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This year Joost also got one of the biggest opportunities of his life.
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He got a call from a certain person who was very impressed with Joost's performance in Bitterzoet Amsterdam.
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It was the boss of the festival Lowlands.
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Who invited him to perform on the big stage.
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Before this he had performed at big festivals like Paaspop.
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But never on such a big stage.
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Joost also made a video about this.
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In which he could tell he was very nervous.
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But also that he was very happy, his dream of being on a big stage finally came true.
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Since Joost left Top Notch, he decided to start his own label Albino Sports.
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Named after the fact that his friends called him Albino.
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With his brother now as manager, it was time for a big project.
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But in the meantime, he still did a lot of performances.
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Including the first time in Belgium.
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Under his new label, he also released several more singles.
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Including Chubby produced by Tantu Beats instead of Mick Spek this time.
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And Glaassie Water.
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A Russian hardbass inspired song.
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He got in touch with the musician Brunzyn as well.
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The first candidate for Albino Sports.
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But besides music, Joost also dove into a new medium.
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Something completely different from what he already released up to that point.
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A book called Albino.
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De weder noodzaak van de herbezinning op de vraag naar de mens.
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It's actually a novel about a complicated relationship between two men with the same name.
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But at the same time a cookbook for students with wealthy parents or no.
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It is rather a history book about the invention of the highway.
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Either way, it was a wonderful book.
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In early 2019, it was time for his so-called debut album.
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The first album under his new label was given the same name as his book, Albino.
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Of course, it was full of different genres.
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Even metal appeared in it this time.
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His creations became even more famous.
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So he was booked for a lot of festivals this year.
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This even brought him into contact with internationally known artists such as Yung Gravy.
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With him being so busy, Joost had quite a hard time.
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But he was happy that he could bring his thoughts to life.
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Have fun with his friends and finally be on a big stage.
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Further into the year, he released two more singles.
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Buurman and Absurd.
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And meanwhile, another album was in the making.
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Which was teased in his vlog on the festival Woo Hah.
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This is also the last vlog still on his channel now.
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Joost had lost his love for YouTube for a while now.
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It no longer felt like a community to him.
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So it's understandable he wanted to close this chapter in his life.
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After a summer full of festivals, Joost had some time for other projects.
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For Boekenweek van de Jeugd, he wrote a short story called Broeders over Berlijn.
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Which he released with two other writers in the book 3PAK.
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It was based on a real situation Joost experienced with his friends.
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It allowed him to express himself in a more emotional way.
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For this, he was also interviewed on the show he used to love watching so much with his father.
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De Wereld Draait Door.
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The presenters were impressed with him.
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The now successful musician and writer released another album.
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1983.
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Joost already had a large audience that loved his music.
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He just wasn't on the radio yet.
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But the Belgian radio station Studio Brussel put a stop to that.
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They came to Joost and have been playing his music regularly ever since.
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Because he already performed at a lot of Belgian festivals.
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It is only natural that a love for Belgium was born.
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He started 2020 with a somewhat calmer song, Mayo, No Fries.
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He did this together with Canadian rapper Baby No Money.
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They were supposed to shoot a clip for the song, but he couldn't because of quarantine.
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So they made it in Runescape instead.
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Shortly after this, a new album came out.
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For which he made a special release video with a skit.
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This also featured internet celebrity Apson.
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Who motivated Joost to make more music again.
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Despite this, things were quiet for a while.
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Because of the pandemic, festivals were cancelled.
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And it was also harder for Joost to make music.
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He did get in touch with Walter from De Kreuners.
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A Belgian band that used to be very popular.
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Together they made a new version of Ik Wil Je.
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The next year was promising.
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He was booked for many festivals and released another album in collaboration with Brunzyn.
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Albino Sports Volume 1.
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He also made a song in collaboration with Studio Brussel.
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Eventually it turned out that festivals unfortunately could not take place due to the lockdown.
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And it took a while before Joost released anything else.
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In November 2021, he was back with two songs that had quite sad lyrics.
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After this, we had to wait quite some time for his new song.
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He did do a few collabs, such as the song Jackass with Russian artist CMH.
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But finally he released one of his best known songs, Wachtmuziek.
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Currently, it has 9 million streams on Spotify and 2 million views on YouTube.
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Fortunately, he did get to go to many festivals again this year.
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One of them though, was in a very different style from all Joost's previous music.
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This one had no beat in the background.
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It was about his parents.
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Florida 2009.
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After a busy summer, he released another album.
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Which was full of variety.
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From hip-hop to country music.
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It was really a rollercoaster of emotions.
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One of the songs, Friesland Bop, also became known on TikTok for a while.
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And won Frisian Song of the Year.
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After this release, he did a lot of collaborations with other artists.
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Such as Vieze Asbak, Russian Village Boys and Gladde Paling.
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These were all more Gabberpop songs again.
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Joost is now popular all over the Netherlands and Belgium.
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He had built up a large fan base.
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Who are always ready to listen to his songs.
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But this fan base was about to get much bigger.
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Thanks to Yung Gravy, Joost was able to perform once in Berlin.
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Which allowed him to meet German rapper Ski Aggu.
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While he was Googling stuff about Friesland, he learned about the existence of Ostfriesland.
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A region in Germany.
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That's also how he discovered comedian Otto Waalkes and his song Friesenjung.
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So Ski Aggu and Joost decided to make a new version of this.
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Before the release, they did a big promo on TikTok.
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On which they got millions of views.
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And on May 26th, they released it.
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And it was an instant hit.
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After a week, the song already had 5 million streams on Spotify.
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After which it was number one in Germany's charts for a long time.
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From then, Joost did lots of performances all over Germany, Austria and Switzerland.
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Which made him realize something.
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I make song festival music.
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So he started making some songs as a possible candidate for the Netherlands at the 2024 Eurovision Song Contest.
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He made a lot of TikToks to promote his idea.
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Meanwhile, he was also at 101Barz, a Dutch channel where rappers do freestyles.
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Something he used to watch all the time.
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He also made an appropriate song for his life at the time.
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Joost - Droom Groot.
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This year Joost also got to participate in De Slimste Mens.
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A popular show in Belgium.
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He lasted for two episodes and entertained the audience.
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His friends were in the audience as well.
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And they had to say this.
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He will participate in Eurovision Song Contest for the Netherlands next year.
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There was a lot of hype around the idea that Joost might go to Eurovision.
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He kept teasing it at his festivals.
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The radio station 3FM even started a petition for Joost to participate.
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And on December 11th, the results came in.
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Joost was allowed to represent the Netherlands at the Eurovision Song Contest of 2024.
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He was immediately interviewed everywhere.
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Everyone wanted to know about his entry.
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He described it as a typically Dutch and nostalgic song.
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He celebrated with a freestyle he posted on his socials.
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For a few months, he teased it on TikTok and his performances.
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And his fans were curious about the song.
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And on February 29, 2024, the song he had worked on the longest so far.
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With much thought put into every line, every visual.
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With the help of his main producer Tantu Beats and the happy hardcore king Paul Elstak.
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His dream of being on that stage were not so ridiculous after all.
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His song that simultaneously brings out the Dutch culture and the sadness in a beautiful way.
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Is clearly the most popular in the Eurovision catalog.
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It seemed like he had a pretty big chance to win.
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And after a bunch of practice, on May 9, 2024, he got to be on that stage.
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And of course, he qualified for the finals.
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His dream was coming true.
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But then some things happened.
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During the press conference after the semi-finals, when Israel's contestant was being asked questions.
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The others were hiding and being quiet.
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But then she got a spicy question.
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She was told that she didn't have to answer.
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But then Joost said this.
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Why not?
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But that wasn't all.
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Joost didn't want to be recorded after his performance because of his emotional ending.
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After the semi-finals, he kept getting recorded without permission.
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Joost constantly asked them to stop filming, so he made some threatening movement to a camera woman.
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Supposedly he pushed her camera away.
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A seemingly small incident which made the EBU decide to rob Joost of his dream.
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This was too far for their zero tolerance policy.
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This little conflict disqualified Joost from Eurovision 2024.
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His big dream of the big stage was taken from him and he lost a big opportunity.
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But in a way, he won.
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From the audience to the contestants to even the jury.
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Everyone was against his disqualification.
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People from all over Europe showed their frustrations with the EBU's decisions.
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In a way, Joost got Europe to come together after all.
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And at least he got to be on that stage once.
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I hope Joost can see the positive side in this whole situation.
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And start working on his next big dream.
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Because I and a whole new audience will gladly be there for it.
Topics:Joost KleinEurovisionYouTubeDutch artisthip-hopinternet famepersonal strugglesmusic careercreative journeydocumentary
