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Disney is Perfectly Happy With Their Catastrophic Downfall

An in-depth critique of Disney's decline from its 90s peak, exploring creative shifts, controversies, and corporate decisions impacting its legacy.

Ask about this video. Answers come from its transcript only — with the timestamp, so you can check them.

Generated from the transcript and can be wrong — check the timestamp.

Key Takeaways

  • Disney's peak creative period was during the 90s Disney Renaissance.
  • Pixar played a crucial role in revitalizing Disney animation with innovative CGI films.
  • Recent Disney content changes and corporate decisions have led to fan dissatisfaction and financial decline.
  • Cultural insensitivity and controversies have marred Disney's legacy and public perception.
  • Profit-driven strategies have compromised creative quality and long-term brand value.

What the video covers

  • Disney's golden era was the Disney Renaissance (1989-1999) with iconic films like The Lion King and Beauty and the Beast.
  • Pixar's early collaboration with Disney led to groundbreaking CGI films like Toy Story, which shaped modern animation.
  • Disney dominated the 90s with successful films and owned major studios like Touchstone and Hollywood Pictures.
  • Despite success, some 90s films faced criticism for mature themes, cultural insensitivity, and problematic imagery.
  • Recent Disney films have been uninspiring, altering classic stories and facing backlash from fans and critics.
  • Disney's acquisitions of studios like Marvel initially boosted profits but creative changes have alienated longtime fans.
  • Controversies include cultural appropriation in films like Pocahontas and problematic jokes leading to content removal.
  • Corporate focus has shifted heavily toward profit, sometimes at the expense of creative integrity and fan loyalty.
  • The company is experiencing financial difficulties with declining box office sales and stock prices.
  • There is a deeper, darker reason behind Disney's refusal to change despite evident failures.

Chapters

  1. 00:00Introduction: Disney's Decline and Changing Legacy
  2. 02:18Pixar's Early Struggles and Toy Story's Success
  3. 04:38Criticism of 90s Disney Films and Cultural Issues
  4. 06:38Controversies and Content Changes in Recent Years
  5. 08:49Disney's 90s Studio Dominance and Iconic Films
  6. 11:09Corporate Focus on Profit and Impact on Creativity
  7. 15:39Financial Decline and Fan Backlash
  8. 21:02Conclusion: The Deeper Reasons Behind Disney's Downfall

Answers

Questions about this video

What was the Disney Renaissance and why is it important?

The Disney Renaissance was a period from 1989 to 1999 when Disney produced some of its most iconic and critically acclaimed animated films, such as The Lion King and Beauty and the Beast. This era is important because it marked Disney's creative and financial peak, shaping the childhoods of millions and setting a high standard for animation.

How did Pixar influence Disney's animation success?

Pixar introduced groundbreaking computer-generated animation with films like Toy Story, which was the first full-length CGI film. Their collaboration with Disney revitalized the animation industry and helped Disney maintain its position as a leader in animated films during the late 90s and early 2000s.

What are some controversies surrounding Disney's recent films?

Recent Disney films have faced criticism for altering classic stories, cultural appropriation, perpetuating stereotypes, and including insensitive content. Examples include changes to Pocahontas and Aladdin, removal of controversial jokes, and backlash over casting decisions and narrative shifts.

Full Transcript — Download SRT & Markdown

00:00
Speaker A
Disney is no longer the magical, wonder-filled universe that it was when we were growing up. Not only have they been making uninspiring, lackluster new films, but they have been going back and changing old stories, altering the narratives of iconic creations to make
00:14
Speaker A
things even worse. They buy out competitive film studios who are actually making cinematic masterpieces and drag them into the mud. But the people have had enough with Disney's boring and bleak vision for the future. They are losing hundreds of millions of
00:27
Speaker A
dollars, bombing at the box office with record low sales, stock prices dropping to the lowest in decades. And while you think this may be an indication they need to change, it is only going to get worse. The real reason Disney is refusing
00:40
Speaker A
to pay attention to their imminent doom is much deeper and darker than you could ever imagine. You are not just blinded by nostalgia. Disney was actually at its peak from 1989 to 1999. This was known as the Disney Renaissance, where some of
00:54
Speaker A
their best movies were created: The Little Mermaid, Beauty and the Beast, Aladdin, The Lion King, Pocahontas, Hercules, Mulan, Tarzan. These eight classics all received an overwhelmingly positive critical reception, but more importantly, the fans loved it. Each film
01:09
Speaker A
generated hundreds of millions of dollars at the box office. The Lion King earned the most at nearly 1 billion dollars, making it the 57th most successful film of all time. These films were so successful that even their soundtracks were selling millions of
01:22
Speaker A
copies. The Little Mermaid went six times platinum, Beauty and the Beast three times platinum, Aladdin three times platinum, Pocahontas three times platinum. The Lion King reached diamond status. Now, I did skip over possibly the most iconic animated film of the 90s, Toy Story, and
01:39
Speaker A
that's because Disney did not actually create this film. In the 80s, Pixar was just an animation group making commercials as a step towards their ultimate goal of making an animated feature film. The studio made shorts to test their RenderMan software and
01:52
Speaker A
produce animation challenges for the team. Tin Toy successfully garnered attention from Disney, who wanted to expand the idea, making a film from the perspective of a toy. They developed a relationship where Disney agreed to distribute three films for Pixar, as well
02:06
Speaker A
as provide connections and budget to land superstars Tom Hanks and Tim Allen as lead roles. But Pixar had never written a movie. Luckily, their co-founder John Lasseter had previously been an employee of Disney and worked on The Fox
02:18
Speaker A
and the Hound. So John was tasked with writing Pixar's first film. He spent nearly two years working on the first version of Toy Story that depicted Woody as a cynical jerk who said, "Your job was to think, Spring Weiner. I just thought
02:32
Speaker A
you was this vast reserve of brain power to consider this for a moment. If it wasn't for me, Andy wouldn't pay any attention to you at all. In fact, my stretchy friend, you would have been hauled away to Goodwill a long time ago,
02:43
Speaker A
so shut your mouth and get them off the bed." When Pixar pitched this, Disney executives hated it. They thought the characters were mean-spirited and would send the wrong message to children, so they shut down production of the film.
02:55
Speaker A
John was embarrassed and begged for another chance. Disney gave him two weeks to develop another version. The second iteration of the film depicted a perspective of toys who desperately want to be played with because they love and care about their owners deeply. Disney
03:09
Speaker A
greenlit the film, and luckily it paid off. In 1995, Toy Story released and earned 373 million dollars worldwide, becoming the second highest-grossing film of 1995, the first ever full-length computer-generated film, and a classic that shaped the childhoods of millions.
03:27
Speaker A
Pixar and Disney followed that up with A Bug's Life and Toy Story 2, adding to the catalog of amazing films. But it wasn't just these animated films that made Disney so iconic during the Renaissance. You also had The Mighty Ducks, Cool
03:39
Speaker A
Runnings, Angels in the Outfield, The Jungle Book, Hocus Pocus, The Parent Trap—heavyweights. Let me know some of your favorites. It's also important to understand that during the 90s, Disney also owned two major production studios: Touchstone and Hollywood Pictures.
03:54
Speaker A
Touchstone produced Armageddon, Pretty Woman, Dead Poets Society, Sister Act, while Hollywood Pictures produced Tombstone, The Sixth Sense, and a bunch of others I don't personally recognize. In short, Disney absolutely dominated the 90s. They created iconic moments of magic that
04:10
Speaker A
taught us valuable life lessons. They taught us right and wrong, never pretend to be something you are not, listen to your parents, love and cherish your family—lessons that would make us well-rounded human beings. However, they did get their fair share of criticism
04:23
Speaker A
back then as well. The Hunchback of Notre Dame explores themes such as lust, obsession, and religious hypocrisy, which are more mature and intense than typical Disney fare. The character of Esmeralda was critiqued for her sexualized design, objectifying and misrepresenting her
04:38
Speaker A
character. The 1989 VHS cover of The Little Mermaid was banned and later changed when people noticed it contained phallic imagery. But these days, many people think we should have been harsher on Disney films in the 90s, which has
04:50
Speaker A
caused people to go back in the past and become critical of what they thought were great films. And before we absolutely dismantle your favorite childhood films, let me tell you about today's sponsor. Underdog Fantasy is the easiest place to play fantasy sports. Get
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Speaker A
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Speaker A
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Speaker A
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Underdog, so sign up with my code PATRICKCC to take advantage and win some money. Aladdin as a whole was criticized for perpetuating negative stereotypes and presenting a distorted and one-dimensional view of the Arab world. They also thought that the casting of
06:12
Speaker A
white actor Robin Williams to voice the Genie, who is a mystical being living in a lamp, was considered whitewashing since the character had cultural connotations associated with the Middle East. Disney also went back and changed controversial lyrics in the song Arabian Nights. A joke
06:27
Speaker A
from the bloopers reel in Toy Story 2 raised so much controversy in 2019 that Disney decided to remove it. "You know, I'm sure I could get you a part in Toy Story 3." "I'm sorry, are we back?" "Oh, all right."
06:38
Speaker A
Girls, lovely talking with you. Considering the sexual misconduct allegations against Disney executives, this joke didn't age well. Pocahontas was accused of appropriating and commodifying Native American culture for profit without showing proper respect or understanding of the cultures and
06:52
Speaker A
traditions they were depicting, while also being too historically inaccurate. They also depicted a relationship that falsely represented how natives felt about European settlers. Their song "Savages" is a war song in the film with some questionable lyrics. Their whole
07:06
Speaker A
disgusting race is like a curse, their skin's a hellish red, they're only good when dead, they're different fro—
07:16
Speaker A
however Defenders simply say that this is an accurate way to depict how horrifying and absurd their mindset was Disney did go back and change some of the lyrics from their whole disgusting race is like a curse to here's what you
07:28
Speaker A
get when the races are diverse however there is no argument that the Renaissance Era was Disney's Peak and the only reason they survived throughout the 2000s was because of their ability to buy the companies that were actually making great art the 2000s is often
07:43
Speaker A
described as Disney's experimental era because the company started trying different Ventures to keep their billions flowing in the Disney Channel was their Venture into daytime television and was the last original creation before they kind of gave up Even Stevens and Lizzie McGuire were
07:57
Speaker A
their first big successes in the live-action sect which led to huge hits like that's a raven Suite Life of Zack and Cody Hannah Montana and Wizards of Waverly Place these shows rooted our problems as tweens into reality they
08:10
Speaker A
depicted fun adventures while also tackling real problems like how to talk to your first crush how to combat bullies going through puberty among other Growing Pains every single one of their successful TV shows were turned into movies which speaks to their
08:23
Speaker A
experimental nature but they also produced original TV movies like Smart House Cadet Kelly the Halloweentown series and of course High School Musical for the people that didn't grow up during this era it's hard to describe how much the Disney Channel impacted
08:36
Speaker A
children kids in the 50s through the 70s pretty much only watched cartoons on Saturday mornings 80s and 90s kids watched before school and after school but had less variety and autonomy over what they were watching early 2000s kids
08:49
Speaker A
grew up with multiple TVs in the house if parents wanted to control the television they likely had a playroom TV or bedroom TV where they could watch whatever they want they had DVRs playback software endless amounts of reruns and even multiple channels that
09:02
Speaker A
aired the same shows Disney Channel shows were averaging anywhere from 4 to 10 million viewers on the premieres alone Hannah Montana and the Cheetah Girls became International Superstars doing Stadium tours with 10 000 plus people singing songs that were based on
09:15
Speaker A
a Disney Channel TV show and while their live-action TV thrived their animated TV shows were much weaker than competitors Nickelodeon and Cartoon Network but they still had some solid new additions with the proud family Kim Possible and Phineas and Ferb all of those also got
09:29
Speaker A
there on TV movies but if it wasn't for Pixar Disney's animated film presence would have tanked they started the 2000s with The Emperor's New Groove which fans loved but it failed to meet the financial success of the Renaissance Era
09:42
Speaker A
films only profiting about 70 million dollars which isn't enough for Disney from here hand-drawn animation was being considered Obsolete and Disney had not been working on computer-generated animation to make things worse there was new competition on the horizon
09:55
Speaker A
DreamWorks Disney created a competitor to Pixar and DreamWorks called Secret lab but the films they produce failed to meet expectations dinosaur was their 2000 film that featured CGI prehistoric creatures the movie was just all right not impressive enough for their CGI
10:10
Speaker A
debut it secured over 300 million dollars in the box office but they expected more secret lab closed down after one failure Pixar exploded again with Monsters Inc and DreamWorks came out of the gates hot with chicken run and Shrek Shrek 2 secured 900 million
10:25
Speaker A
dollars in the box office Disney was trembling the Lilo and Stitch movie was the last original bona fide hit Disney had since the 90s grossing 273 million dollars but it still didn't even come close to Pixar Finding Nemo grossed
10:38
Speaker A
nearly 1 billion dollars worldwide the incredible 600 million dollars Monsters Inc 500 million but it wasn't even just the money Disney's animation was outdated and their storylines were almost exactly the same from 1989 now until the 2000s they knew they could not
10:53
Speaker A
compete with the creativity of Pixar DreamWorks so CEO Bob Iger decided to acquire Pixar in 2006 for 7.4 billion dollars every movie after 2006 by Pixar could technically be considered a Disney movie but John Lasseter at Pixar was not
11:09
Speaker A
going to let them ruin his films he demanded that Disney Executives have little power over the creative direction of Pixar films and since Disney needed Pixar they obliged and saw even more success cars Ratatouille Wally Up Pixar saved Disney but only for a little bit
11:26
Speaker A
to make matters worse for Disney they were struggling to find big success in live-action films there was really only two films that carried this era Pirates of the Caribbean which became a multi-billion dollar series over the next two decades and Chronicles of
11:39
Speaker A
Narnia which also grossed over a billion dollars worldwide even though that was technically a spin-off from a book series written in the 50s other than that we got some cult classics like The Princess Diaries Freaky Friday Bridge to
11:50
Speaker A
Terabithia and Remember the Titans however as we went into the 2010s Disney Channel ratings started to dwindle the only show still gaining viewership was Wizards of Waverly place by that point kids like me were in high school and
12:02
Speaker A
moving on from Disney it seemed like every sector of their business was facing imminent disaster as we passed 2010. their TV cartoons weren't as good as Nickelodeon or Cartoon Network their animated films weren't as good as Pixar and DreamWorks their live-action TV
12:16
Speaker A
shows were losing Steam and honestly they never really had booming success with live-action films aside from a few so instead of buckling down figuring out where they are going wrong figuring out how to create wonderful imaginative universes like they did in the 90s and
12:30
Speaker A
for nearly 100 years before they took the easy way out and just bought out companies who were actually making great art Disney actually has a long history of buying companies that are competing with them or buying into Industries they
12:41
Speaker A
want to take part in like in 1993 they purchased the Mighty Ducks hockey team and the California Angels baseball team why because they wanted to make a hockey movie in a baseball movie and they weren't just gonna waste an opportunity
12:52
Speaker A
to create a money-making professional sports Empire while they failed but the movies were pretty good then in 1996 they purchased ESPN as a whole when they acquired ABC Inc and to save you a bunch of time this is every single company
13:04
Speaker A
that Disney owns today real estate companies theme parks merchandising Vice National Geographic Hulu and even GoPro Disney has their white gloves in just about every business imaginable they were once a company that took pride in creating cinematic masterpieces to last
13:20
Speaker A
decades with the help of Bob Iger they became focused on one thing and one thing only profit and in the start of the 2010s they did pretty dang good after they purchased Marvel entertainment for 4.4 billion many people thought Disney acquiring Marvel
13:34
Speaker A
would remove some of the edge these Marvel characters had just like Jon Lasseter made sure Disney didn't ruin Pixar Marvel's president Kevin feige was going to continue to control the creative direction for future films Kevin produced most of the iconic Marvel
13:48
Speaker A
movies in the early 2000s Spider-Man 1 2 and 3 Iron Man The Incredible Hulk Fantastic Four Marvel was on fire and Disney's Newfound ownership would surprisingly make things better in the beginning feige had a for the Marvel Cinematic Universe that no one had
14:02
Speaker A
attempted before on the big screen his plan was to make an interconnected Universe of films all building to one finale Iron Man 2 Thor Captain America they came out of the gates hot The Avengers securing 1.5 billion dollars
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Speaker A
worldwide which made it the third highest grossing film of all time in 2012 Iron Man 3 Thor the Dark World the Winter Soldier Guardians of the Galaxy Ant-Man Marvel was releasing two huge feature films per year and each time it
14:29
Speaker A
was a cultural event all the way up through 2019 there were breaking records left and right Deadpool Thor Ragnarok Deadpool 2 Venom all were massive then black panther becoming the highest grossing film directed by a black filmmaker grossing over 1.3 billion
14:45
Speaker A
dollars the film celebrated Black Culture in a groundbreaking way offering a vision of Africa through the fictional nation of wakanda that was rich Advanced and uncolonized the film showcased a specific beautiful black aesthetic from Afrocentric natural hair to careful
14:59
Speaker A
designed costumes drawing from various African references this attention to detail reflected the diversity of black culture and identity but the two movies that wrapped up Marvel's decade-long dominance are Avengers Infinity war and Avengers end game Infinity War grossed 2
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Speaker A
billion at the box office making it the highest grossing superhero film of all time only to be beaten by endgame the next year 2.7 billion dollars worldwide many people believe these two movies are in the top 10 best superhero films of
15:27
Speaker A
all time and they also believe them to be the end of Marvel's dominance after all it was Kevin feige's Vision to build all these stories throughout the years until they came together an end game Pixar continued to steamroll ahead in
15:39
Speaker A
the 2010s Toy Story 3 became the highest grossing animated film of all time Brave which was a new story that became a massive hit earning half a billion in the box office Monsters University grossed over 700 million then Inside Out
15:51
Speaker A
was even bigger at 850 million Finding Dory was another billion dollar box office success if you look at Pixar's catalog from 1995 to 27 teen they had one flop one of the most impressive runs in history Disney was in Total
16:04
Speaker A
Domination at the start of the 2010s yeah they were being carried by their Acquisitions but they made a short comeback from their own Animation Studio Wreck-It Ralph in 2012 was a very Pixar inspired film about the lives of video
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Speaker A
game characters inside the arcade machines earning a solid 500 million at the box office got the momentum building for what was about to come Frozen the highest grossing animated film of all time beating out Toy Story 3 1.28
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billion dollars but the success of Frozen was more than just money Disney was able to recreate the magic and cultural dominance they had in the 90s an original princess movie with addicting musical performances valuable life lessons for kids like learning to
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Speaker A
be brave take risks communicate your conflicts and always love your friends and family it just felt right to see my little sister have an iconic Disney film to grow up with then they followed up with Big Hero 6 and Moana both solid
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additions to the new Pixar inspired Disney catalog they also took a big step Progressive in 2014 on an episode of Good Luck Charlie Disney displayed a same-sex couple for the first time Taylor has two moms something that would
17:10
Speaker A
become a key part of all of their films years later their live action film Cinderella and the Jungle Book were also huge hits Beauty and the Beast earned over one billion dollars by the mid-2010s everything was booming again
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Disney just could not miss in 2012 they purchased lucasfilm the creators of Star Wars for four billion dollars although this acquisition financially would be fruitful for Disney there are a lot of mixed opinions regarding the execution of these films their first release with
17:36
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lucasfilm was in 2015 Star Wars the Force awakens which as it sits is the 11th highest grossing film of all time adjusted for inflation earning two billion dollars a huge success but it didn't actually continue the Star Wars
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story that was developed for the past 40 years it's like they changed everything the fans knew and loved about their characters and wrote a new story visually it was stunning and people who were new to the franchise adored it but
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longtime fans were disappointed hoping the second film would be better Rogue one in 2016 took a bit of a risk casting lesser known or at the time not A-list actors Felicity Jones and Diego Luna Disney Executives were supposedly not
18:12
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fully satisfied with the first cut and will bring in writer and director Tony Gilroy to help with the movie with his help streamlining at all reconceptualizing the story reshooting scenes and editing with the iconic Darth Vader fight scene being added right at
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the end of filming the movie would be a huge hit it was the last critically acclaimed and beloved Star Wars movie despite having a billion dollar decrease in revenue from the previous one Star Wars is a multi-generational classic
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Speaker A
that is always going to bring in Revenue due to it being the most popular film franchise of all time using Revenue alone is not an accurate representation of how the community felt about these films and there are people who dedicate
18:47
Speaker A
their entire lives diving into the insane complexity that is this Cinematic Universe that Georgia Lucas created so to sit here and describe where every film went wrong would take forever but there is some crucial information to understand why Disney tainted the Star
19:00
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Wars legacy Disney CEO Bob Iger wrote in his 2019 Memoir that George Lucas wrote outlines for for a Star Wars Trilogy Bob said we needed to buy them though we made it clear in the purchase agreement that we would not be contractually
19:13
Speaker A
obligated to adhere to the plot lines he had laid out instead Disney gave creative control to director JJ Abrams screenwriter Michael arnt and lucasfilm president Kathleen Kennedy from the very beginning George Lucas saw them ruining his vision for the trilogy he felt
19:27
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betrayed Disney loved his ideas and bought him out only to change everything they loved and instead of them coming up with their own cohesive story they let multiple directors take the leads for different films Ryan Johnson for The
19:38
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Last Jedi and JJ Abrams for the rise of Skywalker critics say these films subvert our expectations but that's just a fancy way of saying it's unpredictable and just because it's unpredictable doesn't mean it's good the film's decisions regarding character arcs plot
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twists and the identity of certain characters felt totally random and lacked continuity going against the man who created this franchise obviously pissed off longtime fans and although each movie brought in serious profits they felt like Disney took advantage of
20:05
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George Lucas and the massive Star Wars Community financially speaking throughout the 2010s Disney Reigns Supreme with almost no dents in their armor but the only way to go from here was down starting with Pixar the studio that saved them 20 years earlier Jon
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Lasseter Pixar and Walt Disney Animation Studios Chief creative officer took a leave of absence in 2017 after Revelations last year that he sexually harassed multiple employees during his tenure at Pixar Jon was known for grabbing kissing making comments about
20:35
Speaker A
physical attributes John responded with I've recently had a number of difficult conversations that have been very painful for me it's never easy to face your missteps but it's the only way to learn from them Lasseter made himself the victim hoping to gain sympathy of
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those who oppose this sudden metoo movement Disney didn't fire him until he finished the projects that he was working on he stayed there for another year to finish Incredibles 2 and Toy Story 4. both were massive commercial and critical successes although Jon was
21:02
Speaker A
exposed for being a Relentless creep deserving of his termination there is no doubt that he was the creative genius at Pixar after he left Pixar died onward was a box office flop and received controversy for this clip it's not easy
21:16
Speaker A
being a new parent Michael girlfriend's daughter got me pulling my hair out okay the officer mentions her girlfriend's daughter obviously stating that she is a lesbian most people didn't even notice this quick line in fact the lgbtq community was pretty happy about it
21:29
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however this short scene got the film banned in multiple Middle Eastern countries from there Seoul was a flop Luca was a flop turning red managed to barely make a profit but when you consider marketing expenses it's still a
21:41
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flop Pixar was spending 100 to 200 million dollars per film to make these detailed beautiful universes but lacked any decent storytelling to keep you engaged light year was the unforeseen spin-off of Toy Story's Buzz Lightyear and in this one Pixar took their
21:55
Speaker A
inclusion to new heights when they displayed a same-sex couple kissing conservatives claimed a light year was an attempt by Disney to indoctrinate children and shape their beliefs social media saw a firestorm of different opinions online and the movie failed in
22:08
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the box office but not just because of controversy it's because they depicted Buzz as more of a human than the toy we all know and love it was voiced by not Tim Allen and it's An Origin story that
22:19
Speaker A
nobody really needed in the first place it's hard to say what exactly went wrong at Pixar in the past few years it can't Simply Be Lassiter's exit because he was hired by Sky dance animations and their first movie luck was a commercial and
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critical failure Pixar has never had so many failures commercially and critically in their entire history they are on life support and don't know how to save themselves the next sector of Disney's business to go was their own Animation Studio instead of taking risks
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on new story lines they continue pushing what was working Ralph breaks the internet was a solid sequel that was loved by fans and critics also turned to decent profit Frozen 2 was bound to be a Smash Hit and ended up being bigger than
22:55
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they probably imagined 1.4 billion dollars in the box office the second highest grossing animated film of all time hopefully this was enough profit to handle all the loss they were about to take in the 2020s Ryan The Last Dragon
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flop and Kanto had an okay box office performance but got more popular once it was added to the Disney plus streaming service strange world was a massive box office failure and had yet another LGB Q controversy the main character Ethan
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clade is an openly gay teenager whose crush is the male character diazzo this is the first Disney film with an openly gay lead character teachers in Florida were being investigated for showing this film to their students opposers think
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that Disney animations is failing because they choose not to write an interesting and meaningful storyline but rather focus on pushing an agenda to Children however the lgbtq community feels like they are finally getting deserved representation in films but
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Disney made their stance towards the lgbtq community very clear in March of 2022 when Florida legislator passed hb1557 otherwise known as the don't say gay bill this bill prohibits instruction on sexual orientation or gender identity in grades kindergarten through third
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grade the bill is framed around the fundamental rights of parents to make decisions regarding the upbringing and control of their children since Disney World is located in Florida they were pressured to take a stance they issued a statement Florida's hb15 five seven
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should have never been passed and should never have been signed into law our goal as a company is for this law to be repealed by the legislator or struck down in the courts and we remain committed to supporting the national and
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state organizations working to achieve that Disney did not attempt to block this law while it was in process and as far as we know have not made any progress towards getting it changed Walt Disney Studios was able to offset some
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of the losses from their two Animation Studios failing with live-action remakes of Classics from 2015 Disney has been on a remake tirade Cinderella The Jungle Book Alice Through the Looking Glass Beauty and the Beast Dumbo Aladdin Lady and the all of these were very
24:55
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safe and Solid box office successes but the biggest was none other than the Lion King earning 1.6 billion dollars making it the highest grossing animated film of all time however these safe remakes would come to a screeching halt Mulan
25:10
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Cruella Pinocchio Peter Pan all failed to make substantial Revenue now this could be due to the pandemic shutting down theaters and people being scared to go out in public but it's more likely that Disney fans are just exhausted from
25:23
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the oversaturation of old stories so they threw a curveball at a classic The Little Mermaid 2023 was a live action remake that casted Hallie Bailey as Ariel this made headlines because the original 1989 animation depicted Ariel as a white woman whereas Hallie is
25:39
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African-American Disney has been accused of whitewashing their characters for years but we don't often see them totally change the race of one of their main characters critics accused Disney of blatantly pandering trying to change something that was a non-issue in the
25:51
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first place however Defenders pointed out that mermaids don't have a race because they are not real and Disney has had very few black lead characters over the years some people in the middle thought that the lead just didn't look
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like Ariel specifically because her hair is orange and not red normally these controversies lead to failure but fans and critics seem to like this movie and it made a nice profit however their upcoming Snow White remake has easily
26:13
Speaker A
received the most controversy out of them all and it hasn't even come out yet it all started with the casting of Rachel zegler a Colombian American set to play the role of Snow White this specific princess is known for having
26:24
Speaker A
pale white skin and dark hair but Rachel's skin color is not why people are angry it's her constant reminders that she hates the original story I mean you know the original cartoon came out in 1937 and very evidently so
26:38
Speaker A
um there is a big focus on her love story um with a guy who literally stalks her yeah weird weird the cartoon was made 85 years ago and therefore it's extremely dated when it comes to the ideas of
26:54
Speaker A
women being in rules of power I just mean that it's no longer 1937. I was scared of the original cartoon I think I watched it once and then I never picked it up again even people who are extremely for Disney reshaping and
27:06
Speaker A
modifying their Classics to fit a modern society think Rachel is annoying entitled and disrespectful and on top of that she doesn't think she's being paid enough in there are 18 hours in address of an iconic Disney princess I deserve to be
27:19
Speaker A
paid for every hour that it is streamed online she's like everything people hate about this generation distilled into a single person there have been rumors that Disney plans on axing this film due to the controversy if that becomes true
27:30
Speaker A
it would forever change the way they cast their lead characters if they don't ax the film it sends the message to Future leads that you can disrespect the legacy of Disney insert your unwanted opinions all while elevating your Fame
27:41
Speaker A
and getting paid millions of dollars Marvel has not been able to escape this downfall either aside from Spider-Man and Black Panther who were certified billion dollar hits their rollout of new films have been catastrophic the New Mutants the king's man morbius eternals
27:56
Speaker A
which was their first openly gay superhero all bombed at the box office this is especially bad when you consider these movies have 200 million dollar budgets their new TV series She-Hulk Wanda Vision Miss Marvel and secret Invasion are not drawing much excitement
28:10
Speaker A
from fans either and rumors are circulating that some of these TV episodes are costing upwards of 25 5 million dollars to make in an effort to cut costs they aren't shrinking budgets and writing better stories they're just laying off hard-working people Bob Iger
28:23
Speaker A
announced his plan to reduce costs by 5.5 billion which included reducing the workforce by 7 000 employees one of these employees was Marvel executive Ike Perlmutter who was The Man Who Sold Marvel to Disney 15 years ago Disney has
28:37
Speaker A
bought extremely valuable IP from culturally significant Studios rinsed every dollar they could out of them and reshaped the narratives to tell a more modern and socially acceptable story but they are now in panic mode it's not working anymore they have lost 900
28:51
Speaker A
million dollars in their last eight releases and just a week ago their stock price hit a nine-year low when it fell below 84 dollars in 2023 so if going woke is clearly pissing off fans and dragging their financials into the mud
29:03
Speaker A
why are they doing it is it because they genuinely care about inclusion and making people of all kinds feel comfortable and happy well when you learn about the corporate equality index you might think differently as to why companies are all of a sudden being so
29:15
Speaker A
forward with their political ideologies for the 16th year in a row Disney received a score of 100 on the Human Rights Campaign foundation's corporate equality index the CEI score is administered by the Human Rights Campaign the largest lgbtq political
29:31
Speaker A
lobbying organization in the U.S this score is given to companies that meet certain criteria such as Workforce protections inclusive benefits supporting an inclusive culture and the big one being Corporate social responsibility CSR is the one we will notice the most because of the rules
29:46
Speaker A
that must be followed to earn a full score in this area marketing or advertising in lgbtq consumers advertising with lgbtq plus content advertising in lgbtq Media or sponsoring lgbtq organizations and events and demonstrated public support for lgbtq plus equality under the law through
30:06
Speaker A
local state and federal legislation or initiatives companies are rewarded with essentially a social credit score based on how inclusive they are and investors often consider a company CEI score as an indicator of potential future backlash over human rights violations or other
30:22
Speaker A
controversies a high CEI score can reassure investors that the company is a relatively safe bet if you do not comply with the hrc's guidelines and receive a low CEI score then investment firms that control trillions of dollars such as
30:35
Speaker A
BlackRock will actively avoid investing in your company this situation becomes particularly concerning when viewed through the lens of potential blackmail if a company fails to meet hrc's criteria the HRC can exert pressure on investors these investors in turn can
30:48
Speaker A
influence the company's board creating a chain of external pressures if they learn that a company is now complying with the hrc's lgbtq criteria they have the power to contact advertising agencies and encourage them to no longer do business with these companies this
31:02
Speaker A
could result in a significant loss of income for a non-compliant company adding another layer of complexity companies that do adhere to the CEI criteria may also be penalized if they engage in business with companies that do not in some cases even the company
31:14
Speaker A
that are making an effort to meet the CEI standards could see their scores negatively affected very powerful billionaires are very much against conservative values strong family bonds frugality and modesty contradict the consumerist mindset by influencing a younger generation to distance
31:30
Speaker A
themselves from these Traditional Values these Cutthroat businessmen aim to shape a future consumer base that generates more profits than ever before however not every company is successful in trying to achieve a higher score for instance companies like Bud Light have
31:43
Speaker A
faced controversies that led to significant financial losses the biggest problem with this score is that you'll never know the difference between an actually Progressive inclusive company and one that's just trying to get a higher score to look good for investors
31:55
Speaker A
you have to ask yourself is Disney trying to make your life easier safer and happier or are they just trying to prevent investors from getting scared and pulling out the truth is Disney has always faced backlash and they always
32:07
Speaker A
will you can type in literally any Disney film the word controversy after it and you will find an article of someone pinpointing a small detail of using them of being racist whitewashing too gay not gay enough there will always
32:19
Speaker A
be someone angry after dragging three iconic Studios into the dirt and squeezing out every last penny they can it seems like the one thing they haven't tried in two decades is use their endless amount of dollars and connections to build a super team and
32:32
Speaker A
write a good story
Topics:DisneyDisney RenaissancePixarToy StoryDisney controversiesDisney financial declineDisney acquisitionsCultural appropriationAnimation historyCorporate strategy

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