Speaker A
Today, I'm going to show you a kind of boring, but very effective way to blow up your YouTube channel in the next 90 days. And I have used this strategy to blow up videos in multiple niches. Like, it is insane how well this works. And
Learn a proven 90-day YouTube growth strategy focusing on copying video frames, not content, plus using AI tools and originality.
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Key Takeaways
- Copy titles and thumbnails from successful videos, but never the video content itself.
- Apply the 80/20 originality rule to maintain uniqueness while leveraging proven formats.
- Use AI tools to streamline thumbnail creation and improve visual appeal.
- Identify and lean into your unique story or personality as your unfair advantage.
- Consistency through a 12-video challenge is key to growing your channel in 90 days.
What the video covers
- The video presents a simple yet effective strategy to grow your YouTube channel in 90 days.
- It emphasizes copying the 'frame' (title and thumbnail) of viral videos, not the actual video content.
- The creator introduces the '80/20 originality layer' for titles and thumbnails: 80% evidence-based, 20% unique style.
- Using AI tools like One of 10's thumbnail generator can save time and improve thumbnail quality.
- Originality in video content is crucial; creators must lean into their unique stories or personalities.
- Finding your 'unfair advantage' helps make your videos unmistakably yours and accelerates growth.
- The strategy includes creating an idea vault of outlier videos in your niche to inspire your content.
- A 12-video challenge over 90 days encourages consistent content creation using proven frames.
- The goal is to become a unique creator by adapting and personalizing successful video frames.
- Following this system consistently can lead to significant channel growth across niches.
Chapters
- 00:00Introduction to the 90-day YouTube growth strategy
- 00:31The dangers of copying viral videos incorrectly
- 01:09The painting analogy: frame vs. painting in videos
- 01:49Why copying video content is harmful
- 02:29Copying the frame: titles and thumbnails explained
- 03:12The 80/20 originality layer for titles and thumbnails
- 04:19Example of applying the 80/20 framework
- 04:41Sponsorship and AI tool offer
- 05:12Importance of originality in video content
- 05:44Finding your unfair advantage
Full Transcript — Download SRT & Markdown
Speaker A
the easiest way to explain this strategy is actually with this painting right here, which I know sounds a little bit strange, but trust me, by the end of this video, this is going to help you a lot. Now, if you've watched other videos
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about growing a YouTube channel, you'll have probably heard the advice to just go and find viral videos and copy them.
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But, that advice is so dangerous, because if you copy videos the right way, you can genuinely blow up on YouTube very quickly. But, if you do it the wrong way, it will completely destroy your channel. And this is
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actually where this painting comes in. So, when you look at this painting, there are two things going on. You have the frame, and then you have the actual painting inside the frame. And the way I see it, YouTube videos work in a very
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similar way. So, the title and thumbnail is how you frame an idea, but then the video itself is [music] the painting. It's your story. It's your creativity. It's the way you see the world. And the worst mistake that I see
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small creators making [music] is they hear this advice from YouTube gurus to just copy viral videos, and then they copy the actual painting itself. [music] Or in other words, they just completely rip off other creators.
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And honestly, mate, you have no idea how bad this gets. In fact, recently, I found a creator who seems to be just taking my scripts and then just reading them out almost line for line. [music] It is insane. So then, the real question
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is, how can you take inspiration the right way to actually blow up your channel? And the answer is actually extremely simple. You copy the frame, not the painting. [music] So, when it comes to titles and thumbnails, or again, the framing of
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your video, you should be taking a lot of inspiration from other creators. Because if you find a video in your niche that is a huge outlier on that channel, that is not random. It's a signal that the way that video is framed
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is really resonating with people. And I'm just keeping it real. I do this all the time because it is just stupidly effective. Like I'm not going to sit here and pretend that every title and thumbnail idea that I've ever had just
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magically appeared in my head. No, I take heavy inspiration from other creators. And the way I do this is with something I call the 80 20 originality layer. So about 80% of your title and thumbnail should be based purely on
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evidence from, you know, high-performing viral videos. And then the other 20% is your originality layer. So this is where you add your own unique story or your own unique visual style. For example, I recently had a video do really well on
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this channel with the title I tried YouTube for 365 days, this is what happened. And one big reason that that video blew up is because I used this 80 [music] 20 framework. So I noticed this title format across multiple niches that
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was creating huge outliers. But then I also noticed that in my niche, the thumbnail text just start was also resulting in huge outliers. So I simply combined both of these proven patterns based on the evidence. And then I added
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my own originality layer, which was my design style and my unique story. Hey, that is the entire game when it comes to titles and thumbnails. And by the way, it's not just me doing this. Every big creator on YouTube uses this idea
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because it just works. Now, having said that, I'd say the next part of this strategy is even more important if you actually want to blow up your channel in the next 90 days. But before we dive into that, I want to quickly show you an
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amazing AI tool that I've been using for every single video that I've made in the last couple of months. So, if you've ever tried to make thumbnails yourself, you already know how time-consuming the whole process can be. But, recently one
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of 10 of launched their new thumbnail generator model, which is an absolute game-changer. So, let's say we want a thumbnail for a new video. So, we're just going to come up here and type in make a thumbnail about filming yourself
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for YouTube. And then we're just going to hit generate. And look at these. These are all really well-designed and the images of me are super realistic, as well. And as you guys know, I don't take sponsorships unless I love the product
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and I actually use it myself. And I've been using this tool for a little while now, including this video that you're watching right now. And it's given me amazing results. And also, one of 10 of actually given you guys a special offer.
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So, the first 100 people to use my link in the description can get their first month for just $1. So, yeah, thank you to one of 10 for sponsoring the video.
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And yeah, [snorts] let's get back into it. Okay, so when it comes to your titles and thumbnails, or again, the framing of your video, then copying what's already working is insanely effective. And that's just the truth.
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But, and this is where I want to be very, very clear. You should never, ever copy the actual video itself. Because remember, your video is your painting.
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So, it should be based on your creativity and your story and your unique way of expressing yourself.
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However, this is where it starts to get really interesting. Because it's very easy for me to sit here and tell you that your videos need to be original, but that's not very helpful, is it?
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Because if you're a new creator, you're probably thinking, "Okay, but how do I make my videos feel unique and original when I'm still learning from other creators?" Well, the answer is you do not need to be completely 100% original
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to blow up on YouTube. You just need to find one thing that becomes your unfair advantage. So, maybe you have a very unique story that only you could tell.
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That is an unfair advantage. Or, if you have a kind of weird, unique personality or sense of humor, then you should definitely be leaning into that. Or, maybe you're just hot. Like, let's just be honest. That is a huge advantage on
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YouTube. But, the point is you need to figure out what your thing is. So, what unfair advantage do you have that would make your videos unmistakably yours.
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Because once you start really leaning into whatever that unfair advantage is, you will get results on YouTube so much faster. Trust me. Okay, so in this video we've covered a few different ideas. So, what I want to do now is show you how to
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turn all of this into a simple 90-day system. And please understand, this will work if you actually follow it. But, like I said, it's pretty boring. You know, it's not really that exciting, but I have seen this work so so many times
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now that it's actually getting ridiculous. So, step one is to create an idea vault. So, I want you to start collecting video ideas, titles, and thumbnails from outliers in your niche.
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So, basically, go and find videos that got way more views than that channel normally gets. And side note, if you find an outlier video in your niche with lots of views, but it was posted by a small channel, you have essentially
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struck gold. Because that means the video didn't blow up because the creator already had an audience. It blew up because the framing of the idea was extremely strong. Okay, so step two is what I call the 12-video challenge.
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[music] So, for the next 90 days, you are going to make 12 videos, which is about one video per week. And every single week before you start scripting, I want you to go into your idea vault and pick out one proven frame. So, pick
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an outlier that was released in the last year that clearly outperformed on that channel and use that as your starting point. Then I want you to rework that title and thumbnail using [music] the 80/20 originality layer. So again, 80%
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of your title and thumbnail should be based on evidence, then the other 20% is where you add you
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And this is where you do not copy the original video. This is where you bring in your unfair advantage. So whatever that advantage is, there needs to be something inside the video that makes it feel very unique [music]
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to you. Because the goal here is not to become a carbon copy of some other creator. The real goal is to eventually become a one-of-one creator in your niche. So if you can do this for 12 weeks in a row, you will have 12 videos
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that are not just random guesses. They're based on proven ideas in your niche. They're packaged using evidence from videos that already blew up, but at the same time, the actual videos are still based on your unique creative expression. So then, where do we
Speaker A
actually go from here? Well, if you want to go deeper into how to create killer thumbnails that will actually blow up your videos, then click onto this video just up here [music] and I'll see you there.
Topics:YouTube growthYouTube strategyvideo titlesthumbnailscontent originalityYouTube algorithmAI thumbnail generatorcontent creationviral videos90 day challenge
