Speaker A
Hello. Hey, is this Bruce? This is. Hey Bruce, you, uh, you have a roofing company in Austin, Texas, yeah?
Connor Cahill cold calls a roofing company to pitch an AI receptionist that captures missed calls and boosts revenue.
Ask about this video. Answers come from its transcript only — with the timestamp, so you can check them.
Generated from the transcript and can be wrong — check the timestamp.
Key Takeaways
- Missed calls can lead to significant lost revenue for service businesses.
- AI receptionists can complement human staff by capturing and warming leads outside business hours.
- Offering a risk-free trial with performance-based fees can reduce client hesitation.
- Maintaining personal touch is important, but automation can fill gaps and increase profits.
- Effective cold calling involves engaging prospects with curiosity and addressing their concerns.
What the video covers
- Connor Cahill cold calls Bruce, owner of a roofing company in Austin, Texas, to discuss missed calls and lost revenue.
- Bruce admits his crew is near capacity and scaling is not a top priority, but Connor highlights potential for higher profits by increasing job options.
- Connor pitches installing an AI receptionist to capture missed calls, warm leads, book appointments, and increase revenue.
- The AI system works as a safety net without replacing human receptionists unless desired, potentially saving salary costs.
- Bruce expresses concern about losing personal touch with customers if a robot answers calls.
- Connor acknowledges the importance of human interaction but stresses the value of recapturing lost leads.
- The offer includes a free 30-day trial with performance reassessment and a small percentage fee only if revenue increases.
- Connor emphasizes the moral obligation to serve customers well and prevent them from going to competitors.
- The conversation ends with scheduling a follow-up call and Connor reflecting on his cold calling approach and success.
- The video demonstrates effective cold calling techniques and how AI can enhance service-based businesses.
Chapters
- 00:00Introduction and Initial Contact
- 01:00Discussing Business Capacity and Scaling
- 02:05Pitching Increased Job Volume and Profit
- 02:59Explaining AI Receptionist Benefits
- 04:10Addressing Concerns About Replacing Staff
- 06:34Handling Objections About Personal Touch
- 07:28Summarizing Offer and Next Steps
- 11:59Reflection on Cold Calling Strategy
Full Transcript — Download SRT & Markdown
Speaker A
I do. Sweet. Uh, my name's Connor, Connor Cahill. You, uh, you want the good news or the bad news?
Speaker A
Bad news, and attend it. Yeah, yeah. So, I called your roofing company three times yesterday and didn't get anyone on the phone once.
Speaker A
Sure about that? Yes, very, very, very sure about that. You can check the call logs.
Speaker A
Okay. Who are you calling for? Well, that's not the bad news. The bad news is that if that happens every day and you're missing even just three calls per day, that's 90 calls per month and if 30% of the people who call your
Speaker A
business would actually become a client of yours and assuming your average sale price is $1,000, which is obviously extremely conservative for selling a roof, you're missing out on almost $30,000 a month in revenue. That's, that's the bad news.
Speaker A
I, I mean, I, I suppose. I mean, you know, we have, uh, a pretty full, full crew, uh, operating near capacity. So, are you not looking to scale or take on more clients?
Speaker A
You know, I have it pretty good here, uh, to be honest with you. I love my life. I get to work, build a good business, and make some money.
Speaker A
But, yeah. I guess, uh, you know, scale's always great, but it's not top priority for me at this point. Yeah, yeah. That's completely fair, but, uh, everyone likes more money.
Speaker A
That's why we're in business in the first place, right? Money equals freedom. We all know that. And I get it, maybe you don't want more jobs, but if you had more jobs to choose from, would you not be able to charge more?
Speaker A
You, uh, yes, I, I suppose, I suppose. Um, I didn't think about it, but yeah.
Speaker A
So, what if we brought you an extra 20 jobs per month through just increasing call volume and calls that were, were, are now currently being missed, um, you'd be able to pick and choose from more jobs and pick the jobs that are
Speaker A
higher profit and, and better for you and your team. Is, is that not something that you would want?
Speaker A
That, that would hypothetically be true. Okay. What's the, what's the deal? What are you, what are you getting at? What are you, what are you trying to pitch me?
Speaker A
Yeah, yeah, yeah. So, that is the bad news. The bad news is there's money that's being left on the table. Um, but the good news is I'll come into your business, I'll install an AI receptionist, something you don't
Speaker A
currently have, something that will take calls every time you are not there to take the call or you're out of commission or you're at lunch or it's 5:00 p.m., you turned off your work phone and they're just going to voicemail. So,
Speaker A
it's going to recapture all the calls. It's not going to steal the calls that you would be picking up 'cause I'm sure you still want to pick this up. But the calls that you're missing, it's going to capture all of that. And then it's
Speaker A
either going to warm them up, get them to book some sort of quote with you, get their information, and then, you know, send you an internal message to call them back or it'll schedule an appointment with you and the prospect.
Speaker A
Um, and what that is going to do is obviously that's going to increase, you know, appointments, increase potential clients, customers, and overall revenue for your business.
Speaker A
Um, and the beautiful thing is what my company does is we will take a look at the last 12 months of, of your business, your revenue, and whatnot and see where you're at. And then we will work for you completely free for 30
Speaker A
days. And then 30 days from now, we will reassess and we'll see how much extra revenue you brought in because of us being that new variable in your business. And then we'll take a very, very, very, very, very, very minuscule
Speaker A
percentage of that. And, and, and if, if the results are positive, then we can talk again in 30 days and have some sort of, um, some longer-term retainer and, uh, partnership together. And if we don't, then we part ways and you tried
Speaker A
something that could be super beneficial to your business and, uh, you didn't really lose anything.
Speaker A
I mean, I have one of my guys right now that handles all the inbounds. Um, are you telling me he's not doing his job that well? Uh, essentially, yes. And you can look at the call logs, assuming you have a CRM set up. I, I did call your
Speaker A
business three times yesterday. I got no one on the phone. And like if you extrapolate that out, right? Obviously, that can become a quite exponential factor after, um, 365 days of that.
Speaker A
Yeah, yeah. Would this, would this eliminate the need to have my guy handling inbounds? Yes, yes. It, it, it, it could, it could eliminate that and we would set things up. So, we wouldn't just plug in an AI
Speaker A
receptionist, we'll set up so much more than that to automate all those things. And yes, it could replace him, but I'll be honest with you, you know, we work with people every day and, uh, some people just don't want to replace the
Speaker A
receptionist, right? They don't or the person taking their calls. They still want that human touch, which is completely fair, but they want to implement something as like that, that net to recapture anything, um, that falls through the imperfections of what humans
Speaker A
are only capable of. Um, and that still brings in a ton revenue. And then some people will be like, depending on the business, yeah, I, I don't, I don't see the need to have a 3, $4,000 per month salary that I'm
Speaker A
paying out when I have this. And that's completely fair as well. And that's, you know, obviously we like that more because that right off the bat, we're now saving you 3, $4,000 a month, right?
Speaker A
30, 40 grand a year. Um, that makes our services seem more valuable. But we want to do what's ever best for you.
Speaker A
Right, right. I mean, I've, I've, I've had, I've had similar pitches before. I think for me, it just doesn't feel right to have a robot picking up the phone when I have a customer calling.
Speaker A
And we pride ourselves on a personal touch. Um, it goes in line with the work that we do, right? Like, you know, we, we pride ourselves in the quality of work that we do on roofs in Austin here and and have a great
Speaker A
reputation. And I fear that, um, you know, having a robot pick up the call at first point of contact diminishes that reputation. Um, so, we shut down a lot of these conversations just to be frank with you. Mhm. I
Speaker A
totally agree with that to be honest, you know. I hate AI. I don't like it, but it's where the world is going. And I agree with you, if I was in your shoes and I ran a business that was
Speaker A
service-based, I would, I would still have someone who's taking the phone calls. But what I would definitely do is have some sort of AI system set up to recapture all the leads that fall through the cracks. Um, 'cause that would
Speaker A
just be dumb not to, right? Like if, if, if someone's going to call you and you're not going to answer the phone, why not have a safety net there that recaptures that lead, reengages them, and then lets them know, "Hey, like
Speaker A
we'll call you as soon as possible," or we'll set up a quick appointment with you to recapture that lead, right?
Speaker A
Because you, you're a roofer. You probably pride yourself in your work. You probably think you're one of the best roofers in, in Texas and you should.
Speaker A
And if you're one of the best roofers in Texas, then you have a moral obligation to be serving these people the best roofs that they can get 'cause you don't want them going somewhere else and getting a bad roof that starts leaking
Speaker A
in a few months, yeah, yeah, yeah, yeah, yeah. Right? And, and in order for you to fulfill that, you need to be serving these people. And it's not fair for them to call your business [clears throat] at be 6:00 p.m. or your guy be on
Speaker A
another call and then they have to go to one of their competitors and have a bad experience. You want to give them a good experience. And you want to make more revenue for your business so you can pay
Speaker A
all your employees more and and everything that comes with that. Fair point. Fair point.
Speaker A
Like what's the loss? You know, what, what, what's the loss with setting that up?
Speaker A
The reengagement, what does the reengagement look like? It, it, is it a tex-
Speaker A
Yeah, so we we do a lot. Great question. We Yeah, so it's a it's a very well-sounding voice agent that talks to it, gives it as much information as possible, and then most importantly, it reschedule something. So, like with your
Speaker A
caller, what we do is we'd set him up with a calendar, the guy who's answering phones, and we would have it set up so that AI receptionist, that voice agent, can book a 15-minute call on that call.
Speaker A
So, it'll get the lead's information, be like, "Hey, you know, we're super busy. Um you know, we have a guy who typically takes these calls." Like we'll make it sound super cool and personable. And then it'll get that person booked on a
Speaker A
15-minute call. What that does is, "Okay, cool. I have I have a you know, I have a call booked with, you know, XYZ with with your roofing company and you know, I I don't feel the need to go call
Speaker A
another roofer now cuz I have a call scheduled in 2 hours." And then your guy will get an internal notification, "Hey, call this number at you know, 3:15 p.m." Right? And that just and that right there, that reengages the lead, right? It's like,
Speaker A
"Okay, I don't need to go somewhere else. This is cool. We're good." But then what we do is we set up um workflow automations. So, right when the call ends with the AI, in between that time when it the the the
Speaker A
call ends with the AI and your guy would call that person back, we're sending them information. So, we're sending them texts and emails over that, you know, 2-hour period or 24-hour period or sometimes 3-day period. And we're keeping the lead we're keeping the lead
Speaker A
engaged by showing them some testimonials. Sometimes we'll record a video of you, you talking about your business and your passion about it or you know, we'll have you record it. Um to be frank, I'm not in Austin, Texas,
Speaker A
but you'll record that and then we'll send that to them. And then they get to watch a video like a roof is a big deal.
Speaker A
Anytime someone spends tens of thousands of dollars, like that's a big deal. And for them to be able to see a video from the owner, resonate with them, be like, "Wow, like this guy seems down-to-earth, authentic. This is the guy I want to
Speaker A
work with. This is the guy I want to put, you know, the roof over my heads um my the roof over my head, you know, you know, the hands into it, right? What it whatever I'm trying to say." And and
Speaker A
it just makes them feel very comfortable with you. So, not only are we are we like, sure, we're recapturing that lead, but then we're warming them up for that call. We're warming them up for the sale. We're not just trying to recapture
Speaker A
the lead and bring in more leads into the your business, we're trying to recapture more leads and then with the leads that we're bringing in, make them easier sales, better sales and sometimes, you know, can lead to just
Speaker A
charging them more money and doing more for them, essentially. I I want to Uh I'm curious. I want to see I want to see an example of this this receptionist um you know, talking live. I think that's I
Speaker A
said that's the biggest concern for me. I I I'd like to see that in action um in order to get comfortable with something like this. But to me that to me that that's that's interesting enough. I'd be curious to
Speaker A
see that. Okay, so here's what we'll do. Uh we can book a call maybe in like 2 3 hours and it'll be a quick like Zoom meeting. In those 2 hours, I'll take your current website and I'll put it
Speaker A
through my AI. I'll scan everything about it um so that that AI voice agent will know everything about your business. I'll do a little bit of structuring itself, you know, I'll I'll do some configuring. And then uh we can
Speaker A
hop on a call. You can demo the AI. We can call it together, yada yada yada and if you like it, could you tell me like if you are interested in in implementing this for at least, you know, 30 days, right? Um
Speaker A
cuz I don't want to go spend 2 hours of my time building this out if you just really just want to like, you know, trick your curiosity by seeing it. But if you tell me like if you did like it
Speaker A
and you like the idea, yeah. Can we do I I'd I'd be curious to get my partner in this just to have him take a look Oh, yeah, definitely. through his eyes and sort of make decisions by committee
Speaker A
here. Um Can you do tomorrow morning? Sometime sort of first thing. We've got jobs all day, but if you can do first thing Yeah, yeah, I'm an hour ahead of you. So, if you can um if you can do
Speaker A
you do a Could you do a 7:00 a.m. 7:00 o'clock Yes, yes, 7:00 a.m. 7:00 a.m. 7:00 a.m.
Speaker A
Central time. Yeah, 7:00 a.m. Central time. Awesome. Um Yeah. Great. And we keep it keep it 15 minutes or so um and I can get him involved, [clears throat] but send me an email.
Speaker A
So, you have my you have my cell here. Shoot me a text um with any any details there.
Speaker A
Yep. I'll do I'll do that. I'll set some things up. We'll jump on tomorrow and then um we can move forward with something.
Speaker A
It's just a small contract that sort of states like if we do provide XYZ results over the next 30 days that, you know, you will you will pay XYZ and, you know, then we can have a conversation about um
Speaker A
working together in the long term. Assuming everything goes well over the next 30 days, which I don't see why it won't.
Speaker A
All right. All right. I don't want to uh I don't want to jump the gun on the pricing and everything. Yeah, I know.
Speaker A
Just yeah, that yeah, we're I want to see it um and and not not commit to anything by any means, but Yeah, of course.
Speaker A
definitely open to to checking it out. Um And we'll take it from there. Sounds good.
Speaker A
All right, Bruce. Thanks for the call. I appreciate it and uh yeah, enjoy the rest of your day. I look forward to speaking with you in the morning.
Speaker A
All right, thank you. What What did you say your name was again? Uh Connor.
Speaker A
Connor. Yep. Connor Cahill. should I call you Connor? Yep. All right, man. I'll talk to you in the AM.
Speaker A
Talk soon. See you later. Yep, talk soon. Bye. So, first off, I re-engaged the I I I engaged the lead by saying, "Want to hear the good news or bad news?" Who's going to hang up? Like, come on. If you get a phone call,
Speaker A
would you want to hear the good news or the bad news? Like, come on. You you're It just opens up so much curiosity and and curiosity opens up rapport. So, I got like I just spent 15 minutes on the
Speaker A
phone with him. I have not called that many people today. Like, I haven't called that many people. I maybe called 10 people before him. No an- like no answer, no answer, no answer, no answer and then I did get like two answers,
Speaker A
weren't interested, boom, good lead. So, you you just have to cold call 100 people a day and you're going to have conversations like that. I could cold call for 2 hours and every single time I book. Every single time I book at least
Speaker A
three to five appointments. I'm cold calling for like an hour or maybe maybe 2 hours. If I cold call for 2 hours, I'm booking three to five appointments. So, I I engaged the lead by saying, "You want to hear the good news or bad news?"
Speaker A
They always say the bad news. Every single time. The bad news creates the pain. Now, this guy was, you know, he was a tough cookie. Like, I had to certainly dip him in milk. He wasn't easy but um
Speaker A
but that's how it's going to be. Um but I got him curious. I separated myself from the competition clearly because he shuts these things down most of the time. He just spent 15 minutes on the call with me. Um so, the bad news, you
Speaker A
say you want to hear the good news or bad news. The bad news creates the pain for the guy and then the good news is solving that pain, right? Bad news is, you know, you're missing three calls per
Speaker A
day, right? At least cuz I called you. You you clearly have a gap in the way you're answering calls and you have missed revenue there. And [snorts] then it's like, "Okay. Oh, that's actually not the bad news. The bad news is if you
Speaker A
extrapolate that over a 30-day period, you're missing at least $30,000 a month in potential revenue, right? The good news is I can fix that and here's how." So, that's how I cold call. You can come up with your own little method, but
Speaker A
throwing in something witty and fun in the beginning, golden every single time. It's always golden. Like, it's always golden. So, um that's how I like to do my cold calls.
Speaker A
Keep it light, keep it chill, act like a real human being. I don't use a script.
Speaker A
I always rem- I remember like the first 30 seconds of every call and then I just go completely a cappella. I I hate scripts. Um so, that's what I do and cold calling is the best way to just consistently get
Speaker A
leads if you don't have money to spend on ads. Um but I hope you learned something from that. Be knowledgeable about it, right?
Speaker A
Like, you can't you can't if someone asks you a question and you don't know it, you're screwed, right?
Speaker A
You have to be fluent. You have to have such good product knowledge where you can be in flow state. The second you have to start thinking about what you're saying, you're screwed. You're you're going to be out of the present when
Speaker A
you're out of the present, you're not going to build that sincerity and rapport with the person. But um I hope you enjoyed this video and maybe I'll post some of my bloopers, but like why, right? It's not where I messed up.
Speaker A
It's just the people are like, "Yeah, I'm not interested." and then hang up. It's like, do you need to see that?
Speaker A
Like, why why do you need to see that, right? I called another people before this lead and they just hung up on me.
Speaker A
Like, I'm not perfect, right? Did I make mistakes in some? Probably, yeah, I probably made some mistakes while filming. Sure. Sure, like, whatever. Why do you need to see the mistakes? You should see what I did good and the lead
Speaker A
that actually get on the phone. I will be honest with you. I have not been calling for more than 20 minutes before I talked to that lead. I'm going to send him over a a meeting link right now.
Speaker A
He's a very sincere guy and I'll get on with him and his partner tomorrow and it'll be an easy close. And like, I can get I I believe in my product enough and my ability to execute that I don't even
Speaker A
have to charge for 30 days anymore. I used to always charge when I needed the money. I don't need the money anymore.
Speaker A
My life is good. So, I can I can take on that risk of spent, you know, working with them for 30 days and cool. I'll like it increases the amount of leads that I get by like 300 400% cuz who's going to say no to
Speaker A
that? And then on top of that, on top of that, it's like what what do I have to lose? I got all the money to lose. It's like, "Okay, I lost like 2 hours of one of my employees
Speaker A
working." Like, whoop-de-do. For a client that could pay me one $2,000 a month. 100% every day of the week. So, yeah, I hope you enjoyed something in this video. I hope you learned something and uh yeah, cold calling is forever goated
Speaker A
if you um you know, are not a little wuss and afraid to pick up the call. Afraid to pick up the phone. Anyways, hope you enjoyed the video. This is cold calling for my AI receptions agency. I will see you on the next one. Cheers.
Topics:cold callAI receptionistroofing companylead capturesales pitchbusiness automationcall handlingrevenue growthservice businessConnor Cahill
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