Speaker A
I'm glad you joined us here. Personal brand, new money. Yes, a personal brand is the new currency today.
A personal brand strategist explains why social media fails to sell, covering fear of selling, perfectionism, pricing discomfort, and limiting beliefs, and promotes her group program 'Social Networks
Key Takeaways
- A personal brand is valuable at any audience size if you actively talk about your services.
- Perfectionism and overinvestment in content are major obstacles to consistent posting and sales.
- Learning to sell is a transferable skill, and limiting beliefs about money and visibility must be addressed to succeed.
What the video covers
- The speaker argues a personal brand is a modern form of currency that creates income and opportunities, regardless of audience size.
- Many people run social media without ever mentioning their services, so they fail to earn from their audience.
- Discomfort with self-promotion, talking about money, and setting higher prices are common barriers to selling.
- Perfectionism causes people to over-edit content, delay posting, and lose enthusiasm before publishing.
- Childhood messages and family money attitudes can shape limiting beliefs about selling and earning.
- Selling should feel natural and pleasant for the audience, not pushy or manipulative.
- Fear of disapproval, being seen as a nuisance, and needing external validation hold people back from visibility.
- Participants are invited to reflect on their internal monologue when selling and to identify their resistance patterns.
- The speaker presents her credentials: 600+ coaching sessions, PCC coach, 14 years in marketing and sales systems, and studies in counseling psychology.
- The webinar closes by promoting a group program combining practical sales/content strategy with coaching to remove limiting beliefs.
Chapters
- 00:00Introduction: Personal Brand as New Currency
- 00:05Why You Should Talk About Your Services
- 00:16Speaker Background and Credentials
- 00:21Fear, Disapproval, and Emotional Resistance
- 00:43Procrastination and Perfectionism in Content Creation
- 01:05Limiting Beliefs and Coaching Breakdown
- 01:21Pricing Confidence and Program Overview
Full Transcript — Download SRT & Markdown
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you want. And that doesn't mean you just need to have some personal brand on the internet, in social media, and not work anywhere else. No, I’m the person who spent many years working a day job while simultaneously developing
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Honestly, I truly believe that everyone should have a personal brand, because a personal brand always helps you earn as much as you want. And that doesn't mean you just need to have some personal brand on the internet, in social media, and not work anywhere else.
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needs a personal brand, regardless of the industry or niche you work in. So, for me, a personal brand is truly a currency and a way to find all those opportunities you might not even know exist in your life. But the tricky
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No, I'm the person who spent many years working a day job while simultaneously developing my personal brand on social media. So, it is absolutely possible to combine them, right?
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mean, it's impossible to downplay yourself and dislike talking about yourself while wanting to become visible and earn money from your social media or personal brand. So, what kind of resistance can one encounter here?
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I don't have a goal to tell everyone that you all need to quit your jobs and start working only for yourselves. No, I believe that everyone needs a personal brand, regardless of the industry or niche you work in.
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always wonder, why not do that? If you have any audience at all, it doesn't matter if you have 100 followers, 1,000 , 5,000, or 10,000. I truly believe this. I think it doesn't matter how many followers you have; if you talk
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So, for me, a personal brand is truly a currency and a way to find all those opportunities you might not even know exist in your life. But the tricky thing is that when it comes time to sell through your personal brand, resistance often arises.
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So, you know, don't be afraid to talk about your services. It’s honestly a complete waste of effort if you’re running social media but not selling anything there. But I feel like if there’s an opportunity to earn money from social media, then why not? Yes,
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In reality, a personal brand and sales skills are closely linked, because if you feel uncomfortable talking about yourself, it won't lead to anything, right?
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spent 3 days editing it, and then never even posted it. For all the perfectionists out there, let me know who’s dealt with this problem: when you have this brilliant idea for a Reel , you dwell on it, film it for ages,
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I mean, it's impossible to downplay yourself and dislike talking about yourself while wanting to become visible and earn money from your social media or personal brand.
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classic. Oh, I see people writing, " Happened to me, happened to me." Yeah, and why is that? You’re pouring too much energy into it, and as a result, well, there’s this excess of energy that you’ve invested into this
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So, what kind of resistance can one encounter here?
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but the person doesn't want to deal with it themselves. They’re afraid, they feel uncomfortable discussing what their work costs, uncomfortable discussing terms, uncomfortable taking on a client, or charging people for their work. Maybe some of you are in a
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People don't speak up about themselves or talk about their services more than necessary. I have clients who, for instance, already have services, run an Instagram, LinkedIn, or other social media, but they never mention that people can work with them for money.
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enough. By the way, I’ve had clients who, let’s say, don’t want to work for cheap, but aren’t mentally ready to set a higher price. Whoever has been in this situation, let me know. In the end, they don’t work with anyone at
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I always wonder, why not do that? If you have any audience at all, it doesn't matter if you have 100 followers, 1,000, 5,000, or 10,000.
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back in childhood. You know, when someone grows up in, let's say, a toxic home environment, and parents might say to someone—I had a client who said her parents told her from childhood: " If you don't study well, you'll end up
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I truly believe this. I think it doesn't matter how many followers you have; if you talk about your services skillfully, correctly, and with a strategy, even with 100 followers, you will find someone who wants to buy your service.
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stalls at the market, and they always had the most money. If you look at the families I knew in my childhood, those who traded at the market always had super cool cars and absolutely perfectly renovated apartments. They all dressed better than anyone else and
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So, you know, don't be afraid to talk about your services. It's honestly a complete waste of effort if you're running social media but not selling anything there.
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into a manifestation, because learning how to sell is the best thing you can do for yourself. The skill of selling is the most brilliant and important one , because you will be able to use it many times in your life, and definitely
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But I feel like if there's an opportunity to earn money from social media, then why not? Yes, I'm just the kind of person who loves coming up with ways to monetize, so I think it's a great opportunity to offer services to your audience and schedule content.
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reliable person, and, for example, if you're buying an apartment and taking out a loan, to get the best terms from the bank, you have to push your idea of those better conditions. That is also about sales. So, today I really want to
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Here's another example of resistance. You know, when you've made a post or a carousel, spent 3 days editing it, and then never even posted it.
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Super. For those who don't know me, I am a personal brand strategist and a PCC coach. I have conducted over 600 sessions with clients. I am currently getting an education as a counseling psychologist. For 14 years, I have been
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For all the perfectionists out there, let me know who's dealt with this problem: when you have this brilliant idea for a Reel, you dwell on it, film it for ages, edit it forever, and pick out the fonts. By that time, all your enthusiasm has just died.
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your situation. So, for this, have your pens ready; I will call on you with cameras on, and we will analyze your individual situation regarding your sales. And I will also present my group program today: "Social Networks That Sell." This is a program that starts in
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You just don't want to do anything anymore. Then, in the end, you post it, get three views, and get discouraged.
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clients, and how to talk about your services as naturally as possible so that it looks pleasant to people, meaning it shouldn't have that feeling like you are pushing or shoving something, or heaven forbid, using any kind of manipulation. I am always for
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Yes, that's a total classic. Oh, I see people writing, "Happened to me, happened to me." Yeah, and why is that?
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And the second part, the most important part of the program, is the coaching part, where we will specifically be removing all unnecessary resistance to visibility and money. Because without that, without working through all your rusty limiting beliefs, it is
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You're pouring too much energy into it, and as a result, well, there's this excess of energy that you've invested into this content.
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get in the way. I’m telling you this as someone who has also gone through all of that. I spent many, many years sorting through my own junk too. That is why I want to share with you today, and in the program as well, how we will
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Or you don't feel like responding to those who are asking about your services. I also have, for example, clients in consulting and coaching who, while selling their services, get inquiries.
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into your thoughts when you need to sell. Just imagine, you can even lean back in your chair right now and think about what is in your head, the internal monologue, when you have to sell. Often these are questions like, "
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Meaning people, let's say, ask about working terms, but the person doesn't want to deal with it themselves. They're afraid, they feel uncomfortable discussing what their work costs, uncomfortable discussing terms, uncomfortable taking on a client, or charging people for their work.
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client who, I swear, guys, had so many degrees that she should have started putting herself out there many years ago. She just kept sitting there and thinking, "I’d better study somewhere else and then I’ll go tell people about myself"—just go out there
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Maybe some of you are in a similar situation, or feel awkward naming your price, for example? It's especially common among those who don't really fully understand what price to set for their services, and they feel like, well, maybe the price is too high or, conversely, not high enough.
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You, by the way, as Nika writes, right, what if nobody buys it? What if nobody buys it? And that's exactly how it is.
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By the way, I've had clients who, let's say, don't want to work for cheap, but aren't mentally ready to set a higher price. Whoever has been in this situation, let me know.
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them out loud to see how toxic they actually are and how much we plunge ourselves into this state where, well, nobody will really buy it if you don't believe that people will buy. And it's important to understand here that all
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In the end, they don't work with anyone at all, they don't take on any clients, and so they're stuck in limbo, and ultimately, you grow to hate selling as a fact.
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studying to be a psychologist at university right now, I see every day —I listen to lectures about how our brain works and how everything in how we live, where we live, who we socialize with, even what we eat—is
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So, this is a moment where, you know, this hatred for sales, I think, was actually formed for many people back in childhood.
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: "Public humiliation." An excellent example, right, this fear of being publicly humiliated. What a fear it is to write a post on LinkedIn or Instagram and be publicly humiliated, or, like Alexandra said, sales immediately imply neediness, which means I'm in a losing position right
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You know, when someone grows up in, let's say, a toxic home environment, and parents might say to someone. I had a client who said her parents told her from childhood: "If you don't study well, you'll end up working at the market."
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have to prove my value? That’s also interesting, how that position works; like I have to prove it, and how hard it is to live when you're under the pressure of feeling like you owe someone something, let alone having to
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Yeah. And this phrase, "You'll end up working at the market," makes it sound as if selling at the market is the worst thing that could possibly happen.
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share your value. That’s different; yes, people might buy out of pity, but I’ll tell you honestly, that is probably the worst mindset of all: waiting for someone to buy out of pity.
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I'll be honest, I know families who had their own stalls at the market, and they always had the most money. If you look at the families I knew in my childhood, those who traded at the market always had super cool cars and absolutely perfectly renovated apartments.
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I’m telling you 100%. Or there's the mindset that I don't want to be seen, as if it's unsafe for me. Anyway, yes, today is going to be great. Today we’ll go through three key mindsets.
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They all dressed better than anyone else and vacationed somewhere in Spain during the summer, back when I didn't even fly on a plane for the first time until I was 17, you know.
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badly, it means you have an equal part of you that actually wants recognition. It wants to be noticed, it wants admiration. This is what in psychology is called the shadow, the shadow side.
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So, this phrase about having to trade at the market, I suggest everyone turn it from an insult into a manifestation, because learning how to sell is the best thing you can do for yourself.
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But with our minds, we try with all our might to push that part of ourselves deeper and not show it. I mean, can you imagine how toxically we treat ourselves, that we drown ourselves out just to avoid talking about who we are,
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The skill of selling is the most brilliant and important one, because you will be able to use it many times in your life, and definitely to your advantage.
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And yes, Yulia writes: "100%there is just some root acquired in childhood." Yes. And look, guys, this is very important and true because while these mindsets exist, the good news is that you can work with them, and you don't
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Because we sell not only services, but we sell ourselves on a daily basis. When you're looking for a job, you sell yourself to an employer; when you take out a bank loan, you sell yourself as a reliable person; and, for example, if you're buying an apartment and taking out a loan, to get the best terms from the bank, you have to push your idea of those better conditions. That is also about sales.
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these mindsets. So let’s go ahead and start with the first mindset. Everyone will turn away from me when I start selling in my blog, when I start blogging, right? How will I look to my colleagues, to my acquaintances? It’s
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So, today I really want to inspire you all to fall in love with sales.
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with you: how I will look to my colleagues and acquaintances. Why? Because for many of my clients, for most people, the reason they don't step out or, even more so, don't sell anything, is the fear that colleagues, or acquaintances, or even relatives,
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Now, a little bit about me. I see that most people have joined now. Super.
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but forbade it or couldn't achieve it. And so, their anger—the anger of the hater, the colleague, the relative, the acquaintance—is anger at themselves, which spills out onto others. Do you understand this connection now? That is , it's the only way for them to justify
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For those who don't know me, I am a personal brand strategist and a PCC coach. I have conducted over 600 sessions with clients. I am currently getting an education as a counseling psychologist. For 14 years, I have been helping people build systems in marketing and sales for their businesses.
Speaker A
personally. Their judgment is always about them, right? Look at this scary picture below, it really is. These are people who ended up in a barrel, thinking: "I can't succeed, so you shouldn't be allowed to get out either, right?" Just don't stand out, don't
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And so, today I will tell you about the three main reasons why you find it so hard to sell. And after each reason, I will invite one volunteer for a coaching breakdown of your situation.
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supporting you when they see you trying to grow, earn more, or live better, consider whether you really need such friends. Like Elizaveta writes in the chat, that she started losing followers as soon as she began posting more often
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So, for this, have your pens ready; I will call on you with cameras on, and we will analyze your individual situation regarding your sales.
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just think, is that environment, these toxic people, are they really the people you're afraid of losing when you start showing up? It also happened to me that people dropped off when I moved to a next stage in life and joyfully
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And I will also present my group program today: "Social Networks That Sell." This is a program that starts in just one week.
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really start learning Turkish? These are the kind of phrases I was told: " These people are no longer in my life, thank God they dropped off on their own ." And believe me, in their place came 10 new people, cool, supportive, just
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It will combine two parts. The marketing part is working with content. Yes, that is my specialty in general, both in businesses and in my own personal business, including what to film, what to write, how to sell, how to work with clients, and how to talk about your services as naturally as possible so that it looks pleasant to people, meaning it shouldn't have that feeling like you are pushing or shoving something, or heaven forbid, using any kind of manipulation.
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those who live as they want, who have achieved their goals, who have paid for their dreams, they will never judge you for trying to reach a better life. They will never judge you for trying to sell something on your social media, or just
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I am always for honest sales. That is why I am telling you honestly right now that I will be presenting my group program here today.
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quick check-in. This mindset that people want to turn away from me. Who is familiar with this, write in the comments. Now we will choose a person for the first deep dive on this specific topic, yes. Who has the fear
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And the second part, the most important part of the program, is the coaching part, where we will specifically be removing all unnecessary resistance to visibility and money. Because without that, without working through all your rusty limiting beliefs, it is impossible to earn money through social media.
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I'll close the cat out for now, because I know from my clients that, unfortunately, unfortunately, this really does exist. So, write in the comments or raise your hand if anyone here wants or doesn't want to come on camera and talk about this topic, or
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Really, guys, from all the cases I've seen, the clients I work with until they sort things out and internally dig out all this junk, all those impostor syndrome issues and other things, these belief
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realize that one of the reasons holding back their further growth is that they will likely have to give up part of their social circle. It’s that kind of story where, well, you're afraid of being left alone, right? You understand
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that, for example, you're moving to a new country, and you realize that you'll have to leave behind the people you're living with right now. And many, for instance, don't dare to move for this very reason, even though they know
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that in the new country, they might have some new opportunities. Hmm, not, uh, so I see a mindset here that no one will need it. Interesting, but not quite relevant here. Darya, we might touch on that a little bit today as
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well. Uh, but overall, yes, this, uh, hmm, this topic is one where people turning away from me, perhaps not everyone realizes it right away. So, look, it's interesting that we don't have anyone for this specific mindset ...Oh, I see a hand. Maria Mash, are
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you here for this specific mindset or what? Tell me, is that right? Shall we try?
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Can you turn on your camera then? Okay? Okay. Yes. Oh, glad to see you, Masha. Masha and I have, yes, met before. I'm very glad that I see many of you here are regulars, participants in my programs. Mash, we
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have about 10 minutes. I'll set a timer so we can get everything done. So, share your case, okay? How does this mindset manifest for you?
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Well, it manifests from a bit of a different angle for me; for example, I have a friend, I'm an immigrant, and she's an immigrant too, and she's quite negative about everything. And since, well, around July, I started actively
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running my blog focused on coaching. And I noticed that whenever I'm with her, I just tense up because she’s constantly being negative and it’s as if she doesn't believe in anything. I know this is about her, because she
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also wanted to start something of her own, but she just can't seem to make it happen. She is afraid to go for it. And then she went back home for a couple of months. And I noticed that I blossomed
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during that time because I wasn't getting all those extra doubts from the outside, like "you won't succeed because nobody succeeds." And that fear that they will turn away from me, that I have to filter what I say so I don't
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offend anyone. From that perspective, that's how I think I'm wired. Uh-huh. Uh-huh. And in general, what purpose does this person serve in your life right now? Well, because we live in the same city. And maybe another assumption here is that, when you're an
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expat, the selection of people you might connect with isn't that large or broad, so it feels like there’s no one else to choose from. And so I— damn, this sounds awful—but it feels like if there were other people who
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matched my spirit better, I wouldn't have chosen to be so close with her. I said it like that.
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Uh-huh. And how do you feel now that you’ve actually said that out loud? I feel like I’ve broken into a sweat.
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Uh-huh. Uh-huh. Well, it’s like I feel a bit ashamed, or something, and I just wanted to shrink away.
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Yes, shrink away. And how do you feel about this state of wanting to shrink away when you think about a person who makes you feel uncomfortable? You just said that you want to shrink, and you said at the beginning that when you are
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with this friend, everything inside you shrinks. Yes. Yes. And how would you actually like to feel around people? Imagine you have some other friends.
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Uh-huh. How would you like to feel around friends when you share things about your blog or your coaching? Well, I actually do have friends who support me and who I’d like to be around more often, but typically, ironically, they
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are scattered outside the city where I live now. And with them, I feel like they’re saying, "You're doing so great, it's so wonderful, there's so much of you, and I really like it." I thought, "Wow, really? How can that be?
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" Such people exist. And, of course, I would like more of them, as if...ah, I don't know what as if, as if, uh, I need to physically uproot myself from a place, like making up an excuse that I
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can't see you anymore, instead of, like , making a strong-willed decision that I want less of this person and this kind of crap in my life.
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Uh-huh. And what are you like when you, uh, have made this strong-willed decision? If you imagine that you have made it, what do you become then? I have an image in my head, like, as if I have some kind of wings behind my back,
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and they had this sort of cement-like dirt on them, and it’s gone, and it’s as if I can spread them.
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Uh-huh. And I even get chills right here. Those good friends you already have nearby, do you feel like that with them—with those wings behind your back that have spread out?
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It feels like yes, but at the same time , I feel a bit awkward receiving these compliments and comments from them, like: "Oh, well done, let us support you there." I think: "I've been noticed ." But that’s probably a different
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mindset, right? Uh-huh. Yes, that’s about something else, indeed. But look, in any case, it sounds like you do have the experience where you can be that person with spread wings, right, with people you feel good with, with whom you have
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support, right, from them. So, you do have that positive experience. And then , why do you continue to stay in contact with a person who gives you the exact opposite experience? I think I'm a coward. I'm working on getting into
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conflicts and aggression on the side, but I think I'm just too afraid to say, like in that picture from the poster, like: "No, I don't need alcohol." Like: "No, I don't need toxic friends." Well, it's like I'm afraid, as if there will
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be some consequences that I'll regret. Yeah, that's probably the twist. And what kind of consequences would there be? Disapproval. I'm saying it, and it sounds, well, kind of weak.
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Yeah. I'll write that down. I'll think about that. Yes, yes, it's really great, Masha, that you are even voicing this right now. I’ll even emphasize this to everyone here too, guys.
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Why is it important to uproot all of this? Yes, as Masha says, it is really important to get it out of yourself and say it out loud, because when you hear your own words—look at what's happening to Masha, right? Look at how
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she herself physically shrinks from these very words of hers, right? And that is the best thing you can do for yourself to stop holding all of this inside. And so here, look, I hear that there will be consequences, um,
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that I'll regret, which is disapproval. Uh-huh. And if you were, as you say, if you weren't...yeah, if you weren't scared and you had a 100%level of confidence, what would you actually want to do within the framework of these relations with this friend to
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make yourself feel better? Probably, at least say it to myself. Because, well, these internal dialogues are still going on inside anyway: what if I say this to her, and she says that to me.
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Right. And maybe even say it inside, like, "To hell with you." But then I need to, basically, think, think about it—that if there were 100%confidence, then what? That's a new angle I haven't thought about yet. And look, there
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really isn't a goal here to cut off contact with this friend or block her.
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Because, look, this person is in your life right now because you haven't resolved this internal conflict for yourself yet, right? Um, how to learn to, um, well, be inconvenient, right, sometimes saying that I don't want to meet up, or saying: "
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Damn, you're being a bit toxic here." Well, in other words, being inconvenient, right? Um, just look, if you don't resolve this situation with this friend right now, another person will come along who will throw this same situation at you again. You
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understand that perfectly well yourself , don't you? You work in coaching. So here, you know, I'll even throw you a question to think about. Like, I don't know, a homework assignment, or just by coming back to this: if I were,
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if I felt 100%confident there, write down five or ten possible scenarios for how you could behave and would want to behave in the context of these relations with this friend. It could be , say, limiting contact or some phrases
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you would like to say during your interactions with her, right, to somehow shield yourself from these unnecessary comments. Well, I mean, anything at all. Just give free rein to your imagination right here.
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Uh-huh. And the goal isn't to go and implement it all at once, right? I mean, there's no task to go and build in 100% self-confidence or anything like that.
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Just choose one thing from this list. Try applying it and see how it feels for you.
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Okay. Go for it. We have about 30 seconds left. Share now, what are you taking away from this express breakdown?
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An express recharge. Recharge. I'm leaving with determination. I got some homework. Thank you so much. I, I like it. I'll think about it, apply it, and we'll see what changes. Cool. Thank you .
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Awesome. Masha, thank you for your courage, really, bravo. Uh, guys, thank you too. Share in the chat as well, what you're leaving with, what your thoughts are. I already see Masha asking: "Where are you from?" Maybe there will be people from your city
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here. Are you in London? Yes, Masha is in London, as far as I remember. For now, guys, I won't be taking any new raised hands. If anything, write in the chat. It’s like Masha has secondary gains from this constraint. Yes, we
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could also look into that question. Nina writes: "That’s exactly why I have almost no friends." Well, this is also, you know, for example: if Masha and I were to go further, if we had more time to work on coaching, we would
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definitely look at how to create such an environment for yourself in your own city, so that, um, you feel comfortable , with your wings spread wide. So, honestly, guys, um, there are plenty of great people, believe me. Just believe
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me, they exist. It’s just a question of how we, uh, look for them, or if we don’t. Well, let's move on to the next one, the second mindset. Someone already mentioned today, right, that like if I post something on social
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media or sell things, I’ll be a bad person. That one is really something, yeah. That I’ll be a nuisance.
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That’s also great, as it has been voiced several times today. And it’s accepted to think that modesty is correct, right? Don’t stick your neck out, because if you speak up about yourself, then you’re selfish, you think too highly of yourself, you’re
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a bad person, yes, that whole, uh, like the series where people comment things like, "Oh, she decided to become a blogger" or "She decided to sell her courses on the internet." These things, they sort of force us to think that I'm
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a bad person if I decide to talk about myself. That is also a distortion. And look, regarding the "bad person," I'll say right away that if a "bad person" —in quotes—is actually a modest person, right? Meaning that this
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modesty is wrong, and it actually, uh, raises questions. Just imagine the example of a professional surgeon who, out of modesty, keeps quiet about being able to perform rare surgeries, and because of their modesty, people are deprived of truly vital help. So, look
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at yourself through this lens: how you can be truly useful to the world, useful to people, and how you could bring something better into another person's life by showing yourself, by manifesting yourself. Because when you don't show yourself to the world, you
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deprive it of your value. And that is actually what selfishness is, isn't it? So, let's see right away that selling yourself or your services, or showing yourself, is not bragging; it's informing people. We had a belief earlier today that if I start selling,
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then, uh, there will be an illusion that I am needy. And if I am needy, that means people will treat me poorly.
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Well, look, try seeing sales now as a way to inform people about what you have that is valuable and what talents you possess. If you stay silent about your skills, people simply won't find out about them. Talking about your
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results is giving others the opportunity to take advantage of your help or service. Therefore, sales is an honest exchange of value. Who here has now seen the topic of sales differently , as a way to exchange value? Write
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right here: who wanted the slide back, yes, about the "bad person." Let's see here, someone's microphone is on, let's turn it off. And let's get your comments right here. I've muted Darya.
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Let's see what she's writing. "It's uncomfortable.""I don't know why you're talking about the same thing seven times.""About one topic.""I understand that it's sales." Yes, guys, this is sales. Well, listen, it's like...Well, we will, by the way, be talking about
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this in the program as well. I will show you and tell you there how many times I need to talk about my services in order to invite clients to coaching, for example, or to some webinars, right ? I will show you real statistics of
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how many touchpoints I make with the audience. Guys, it's not seven times, it's like, well, much more, many times more, so. Mm, let me keep reading the comments. Who relates to what?
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Anastasia writes: "I'm constantly being criticized by my close relatives. Dad, mom, bro, brother. And you can't just remove them from your circle. Well, this is about criticism, it's a bit of a different topic. Anastasia, mm, you need to work, yes, on your perception,
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on your general attitude towards these people, and towards this criticism first of all. And why, essentially, do these people allow themselves to say such things to you? So, what, is it hard to sell on the same topic? I liked
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the idea of sales as informing. It's nothing new, people are already talking about it, but I 100%agree, right? Well, repetition is the mother of learning.
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You know, there are people who constantly read self-help books, but their lives just don't change. And do you know why they don't change? Because they read and don't apply anything.
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They just buy it as a kind of placebo effect, but they apply nothing. So, what else? Now, guys, we are going to pick the second person for a breakdown.
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Who here is familiar with the belief that selling is awkward and shameful? Are there any shy ones? Ah, we're going to break it down now. Okay, Alexandra raised her hand. Alexandra, do you have a case related to this topic? I'm only
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choosing a case on this topic right now . Who really feels this shame from sales?
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Elina, good afternoon. Yes, I have this topic of shame and sales. Like I said, as I wrote above, when I sell, I feel needy, I'm in a lower position, and I kind of just give up, you know? And
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plus the fact that you have to push these sales several times. And, like, either it's empty, or it doesn't fit the client, or I'm not conveying it right, and I just don't want to anymore , I get disappointed. And so I just
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immediately stop doing it. Uh-huh. Asya, I'm turning off your mic. Tell me, Alexandra, how would you like to feel differently regarding sales?
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I would like to feel very confident. You know, an image even comes to mind, that when I sell, I don't have my two legs. Meaning, I don't have that confidence in my legs. And I would like to have an image where I am standing
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firmly on my two feet. So there is this clear confidence in yourself and in your body.
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Uh-huh. And what are you standing on when you are selling now? Well, I’m not standing on anything. I basically only see my chest, well, the upper part of my body and my head. So it’s more like I’m hovering.
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Uh-huh. Can you remember when you first had this same feeling in your life? Maybe there was a situation where you lacked confidence in your legs, were not standing on anything, as if there were only a chest and a head. Like, I
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don’t know, maybe at school or in your family. Where did you first encounter something like that?
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Well, nothing specific comes to mind, of course. I understand it’s more about some fear that something happened and I got scared of something, but I don't see anything concrete. I mean, it comes to me, but I feel more fear there
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. What were you scared of there, do you think? Maybe my dad shouted at me. I just feel that there was some bigger figure. I was either little or I was in school. It feels more like kindergarten age, I even think.
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Uh-huh. Uh-huh. And then, and so, I... It’s like I have no voice, you see, to claim my right to present myself.
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And so I end up shutting down and losing that confidence. Uh-huh. There is no confidence in my voice at all in that sound. And overall , if you look at the body, the voice is far from the legs. And so, you see, I
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have this disjointed image. Uh-huh. And how do you feel right now when you are sharing this in your body? What is happening right now?
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Well, perhaps I’m partly without legs too. Mm, something like that. But nevertheless, I am sitting on a chair, so I’m fine.
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Uh-huh. But I can even hear that your voice seems to have trembled, right? It’s like this is something, well, actually fundamental, that you have potentially been carrying with you for so long that even voicing it causes changes in your voice. Uh, what did you
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do wrong back then, Alexandra? In that moment, right, when you are little, there is a big figure nearby, you are afraid that someone will shout at you if you do something, and you got scared that you did something wrong. Right.
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some kind of decision you made back then, which you still carry today regarding how you express yourself.
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Well, it probably comes from the feeling that I don't have a voice, no right to choose. Yes, it’s like, that I'm somehow beneath, and you see, that I’m small and someone else is bigger. Meaning I’m constantly in a
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situation from the start where I’m always losing. Uh-huh. Where did you go wrong by taking that side, that I have no voice, no right to choose, that I’m losing?
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What is the mistake here? Well, it’s just a mindset that was there, and it's like I can't overwrite it, essentially like a broken record. But if you go back right now, try to imagine yourself ," I'm small, I'm losing, I have no
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voice, I have no right to choose. " Actually, what was it really like, if you look past that potentially scary big figure, what was really going on with your voice? What about your right to choose? Well, it felt like I really
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didn't have any because I was small, and things were decided for me, like which kindergarten to go to. Well, things like that, just because I was little.
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And how do you see that situation differently now, if you look at it, were you really losing back then? I mean, from your adult perspective, if you look back at little Alexandra.
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I see it more like, you know, I just happened to be in the way, in the sense that someone was in a bad mood and took it out on me. Meaning someone couldn't express their emotions toward someone else or express them in a healthy way.
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And I was just, well, like a trash can, so to speak. Uh-huh. You know, my throat just tightened up at that phrase about the trash can. Yes. It makes me sad to hear it when you call your little self a
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trash can. I don't know, how did you feel saying it yourself? The same way, yes.
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Uh-huh. And this phrase of yours, this realization, that I just happened to be in the way, someone was just in a bad mood and took it out on me.
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Uh-huh. Yes. So, this story isn't even about you at all. Meaning this state, where someone yelled at you and you got scared. Mm, look, yes, maybe you didn't have a say in choosing, say, a kindergarten, just because you were a
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child, but you were still a person, you were still an individual with your own preferences and and with all your rights as a normal person, yes. And so, if we move away from this strong metaphor of a trash can right now, how
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would you have wanted to treat yourself , both in that situation where you were little, and now, if I am not a trash can, then who am I? What am I actually like? Well, the image of a flower
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immediately comes to mind, that I am like a flower in a pot that is being cared for, watered, looked after, growing, blooming, and smelling sweet.
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So, like a cool. And so look, for a flower in a pot that is being cared for and watered , what is its situation, metaphorically speaking, regarding stability? Well, it's doing well because its root system is, in essence, very strong and grows
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over time. Uh-huh. And so, from this powerful root system, how do you start to view expressing yourself, telling people about yourself , and what happens to that feeling of need from which you might sometimes be selling something right now? So, what
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is the flower's attitude toward sales? Well, the flower is doing fine, because the root system doesn't just become big and strong instantly, does it? It's a gradual process that requires time. And so it truly feels that strength, that
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it is building up this power within itself. Uh-huh. Yes. So it is building up, it needs time. It has resources, yes, I hear you saying it is watered, it is cared for.
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So, I can assume here that you are watering yourself and caring for yourself. Uh-huh. Yes.
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Yes. So you have this, and then how does having this powerful root system over time help you strengthen your attitude toward sales as something you can actually handle? How do your roots help you express yourself more, and tell even more about yourself? Well,
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they give me such stability in the sense that it's even more than two legs , and there is more variety, more choice, that I can, I don't know, sell this way, or through some acquaintances , or, I don't know, related professions
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. Maybe someone, maybe someone can recommend to me, well, like more variety, I don't know, like YouTube and Telegram. Well, I mean, like, the, um, sales branches have become more numerous. Well, just like roots, like, there’s a lot of variety going on
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there. Uh-huh. Uh-huh. Cool. And, as someone in the chat already noticed, even your voice has changed, Alexandra, and your posture has changed too. I mean, it's like you've started looking higher somewhere, yes, while before your gaze was more directed downward when you
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were talking about those, like, metaphorical trash cans. Now, it’s as if, you know, some kind of enlightenment has happened. Tell me, Alexandra, how do you feel yourself now , after talking all of this through?
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Well, things have become clearer to me. I was already finding different situations from childhood, but I think every situation, every situation can be looked at differently. And here, it unfolded so well with such a reprogramming of consciousness from a
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trash, um, can into this flower. Specifically, looking at the flower through its root system, that even if it's small, let's say, frail, the root system is, truly, very, um...
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life. Uh-huh. Uh-huh. Very large. And listen, I really agree with you that the transformation, yes, from a trash can into a flower, definitely take these powerful metaphors with you.
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So, what would you like to do then? You’ve received all of this now, this new kind of perspective, yes, on it.
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What would you like to do with this realization next? Leaving this session now, leaving the webinar later, how do you want to apply this new awareness of yours?
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Well, essentially only through action, through practice, right? And what could be an action, for example, in the coming day? Well, the very same posts on Telegram or Instagram that I've been putting off for a very long Uh-huh.
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time. What will you do with them? That I will post all the information. Super. Let's do it. I suggest you post one post in the next 24 hours.
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Uh-huh. Yes, super. Send it to me later in a private message on Instagram. Uh-huh. I will go in and like all your posts. Yes, class. Alexandra, thank you. Thank you for your courage and for sharing so openly and vulnerably. And you know,
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guys, you share too, let us know how it feels for you, because it’s very important. Look, what we just did here with Alexandra. We went through a metaphor, right? And what a powerful moment that was with the trash can. And
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look how beautifully Alexandra then saw herself as this wonderful flower in a pot with that root system. How we went from a point where we wanted to stand on ten legs, but now there's no confidence in those legs at all, to
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this great system with a powerful root request, uh, root system. It’s just, I think, wonderful. And I want to wish for all of you to learn how to see these ways within yourselves, to start looking at your situation differently.
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Okay, I'm letting Alexandra go. Thank you again. So, guys, let me see what you’re writing here too. And while you’re writing, make sure to share your thoughts right here. Why am I doing all these breakdowns here? Because I want
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to show you the point of us working together live in a group like this, right? I mean, my program will have a small, intimate group, but, uh, that’s exactly why we won’t have a single pre-recorded lesson. Because, look at the magical process that
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happens when we go deep face-to-face and work through all these mindsets: blocks about sales, imposter syndrome, the need to prove your worth, right? So , we will—I'll talk about this a bit more (we're going into the third mindset now)—but we will meet within
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the group twice a week for calls that will last about 2 to 2.5 hours, maybe 1.5 to 2 hours max, and we will do both live breakdowns and practices. But I will also tell you that we won't just
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be doing coaching, even though the coaching part is very large. In 5 weeks , we will fully learn through real practice how to create content that works for a personal brand. So, it will be a truly applied program, right? You
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will create content during the program, but without spending half your life on it, so you have time for yourself, for your personal life, and we will remove all the mindsets that keep you from showing up and earning. Well, as they
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say, all mindsets, but we will work on and look at all the mindsets you have and remove the key ones that really serve as these stumbling blocks. And you will get all the frameworks to sell easily, with pleasure, natively,
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naturally, so you don't have to squeeze it out of yourself, like you write, that, damn, I even have to talk about my sales seven times. And how should you relate to this? With interest, that yes, I will tell about sales seven
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times, and it will be so cool that they will buy from me during these seven times and, uh, will want to work with me, yes. Therefore, we will have a very comprehensive approach to the program here. While I read the comments. And
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for those who are interested, you can already lock in a special price for yourself, write to Telegram. And before moving on to the next mindset, let's see what you are writing. So, I see, Elena, super, as much as I work, always
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awesome new, interesting from the side, professional, beautiful analyses. Elina , super. Thank you very much. Yes, they support Alexandra. I also very much agree. And look, here, do you understand, guys, why it's valuable? I am generally for why I am for group
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work. Because I work a lot in groups myself, both in supervisions and in, uh , psychological groups, yes, right now, for example, while studying at the university. And, uh, in a group we see through ourselves, through other people
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something about ourselves, but also, sharing ourselves in the environment with others, saying our difficult moments out loud, we just start looking the truth in the eye. And we start to hear from the side what we actually think, yes, we voice our thoughts, we
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give them a place, and then we give them an opportunity to change, right? That is, we help our thoughts find some new way, where you get out of a dead end towards some internal transformations. And Tanya writes:" This is interesting, I want that too. "
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Yes. Will there be a recording and info about the program? Yes, there will be a recording and info about the program. I will also tell you in detail a bit later. And the recording will be up for a day, I will post it in Telegram. Mm,
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I have such, uh, a situation. Constantly need confirmation, approval from followers, colleagues. Yes, this is also, by the way, about confirmation , well, not quite about confirmation, but very close to the axis. Uh, here I want to add a third mindset right into
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this topic. Yes, I am not good enough, that I need to complete a few more trainings to start working confidently.
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or I am not an experienced enough specialist, yes, maybe there, like confirmation, so that I am told that I am cool. And this whole mindset that I’m not good enough, honestly, it drains and consumes so much of your
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energy. Constantly belittling yourself, constantly thinking about where you fell short, or that you aren't strong enough in some area. Just imagine what kind of burden you’re carrying, constantly turning this over inside yourself. And so I have one question
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here: how long do you want to stay where you are right now? Right? I mean, if you've already spent so many years on training, how much longer are you willing to invest in development without sharing your knowledge with
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others? Because, this" I am not good enough "thing. Just answer this question for yourself internally right now: how long will you, and do you want to, consider yourself not good enough?
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Just give yourself a number, right? How much time are you willing to waste your energy on being toxic to yourself?
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It’s a truly toxic way to treat yourself. Just imagine you’re saying such negative things to yourself. The brain perceives everything as reality, doesn't it? And when we tell ourselves, " I'm not good enough, "we act in a way
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that truly shows we aren't good enough. And it is very important, of course, to see here that at the moment you actually have everything to demonstrate , to manifest, to share your skills, talents, and services, you are sharing
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something very valuable with others. I really want you to see this today, because there is so much value in each of you. And a question here as well.
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Does the fact that you don't talk about yourself make your life any better? Does hiding yourself, staying at the same level, bring you anything good?
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Why do you keep doing it then, right? I mean, what is the point of hiding yourself in these harsh conditions where you don't let yourself spread your wings? Yes, I’ll borrow a metaphor from today’s session with Masha. Stop clipping your wings, guys,
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stop cutting off your wings. I’m asking you, please, just see the value in yourselves. And here is a great example for everyone who wants to open up this topic a little bit more.
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Remember yourself when you watched a cool movie or went to a nice restaurant . Just think about it, you’re not some film critic with twenty years of experience, right, not a Michelin food taster, but you sincerely want to share
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your discovery, recommend it to a friend, for example, and say:" Man, I went and saw such a great movie or I went to this amazing restaurant. "Right ? I mean, we still share these kinds of things with people anyway. The same
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thing happens with your services. You don’t need to be the best in your niche. You can simply talk objectively about your skills at the level they are at right now and offer exactly what you know how to do today. Just imagine that
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you don’t need to be an ideal person to start selling what you want to sell.
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You don't need to be an ideal, top-tier specialist. And clients will come to you, too, for the level you currently possess. Uh. I really want you to soak this in, because it’s the same state of enthusiasm we use when we sell our
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services. So, look, the difference between hypothetically" selling "a movie to a friend and selling your service to a client is not important. I would really like for you to learn how to talk about your services with the same enthusiasm as you do when telling
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a friend about a restaurant. Just imagine how much easier it becomes to talk about yourself and your talents.
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When you do it through that level of enthusiasm—share in the chat if this resonates with you—because it is so ...Well, it really, you know, everything depends on our attitude toward the situation. And if we perceive sales as something like a
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heavy burden, it’s going to be difficult. But what if we treat selling as an experiment, or just, I don't know , for fun? You know, you can decide for yourself how you want to approach sales . Like," I'll try to sell now and see
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what happens, if it doesn't work out, oh well, but at least I tried. "I mean, you can choose this—just imagine it’s a little game. And right now, we’re going to take another person for a breakdown, specifically on this
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topic. Who is familiar with the mindset that" I am not good enough "? Okay, let me take another comment. So, let's see, I see a few hands raised right now. I see Narmin's hand first. Narmin, do you have that exact mindset; do you want a
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breakdown on this topic? Yes. Yes, I've had this since almost 2024. It's been constant procrastination for the last two years.
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And what is it that you aren't good enough at, tell me? Well, I have a dual situation like that. On one hand, I’m 100%confident in myself, but on the other hand, I get stuck in a loop thinking," No, I still need to wait, I
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need more, for example, um, I need to get even more information, go there, and learn about social media, take this course, and take that course. "I’ve even had situations where I bought a course, and they were quite expensive
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ones, too. And a few months would pass; I’d either forget about it, or I’d watch it, and then something would stop me again from taking immediate action.
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It’s this constant accumulation of information. And because I’m constantly gathering this information, it gives me a hundred percent certainty that I’m doing everything right. But on the other hand, again, maybe I don't know everything yet, or I haven't
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finished learning something, so I definitely need to keep going. And what is the result with your sales?
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I mean, are you talking about the information you received in those specialized courses? Are you selling that as some kind of service? How?
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Yes, I’ve tried to do that repeatedly , but over the last two years, in 2024 and 2025. But because the traction on social media was so low, I’d hold on for two weeks, three weeks, maybe a month at most, and then, because it
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wasn't picking up steam, I’d stop again. Uh-huh. So, on one hand, I hear that you spend a lot of effort learning and trying to get even more information , right? And on the other hand, this" traction "—I assume you mean
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statistics, like low views, or what? How do you think those things are related? Your desire to constantly learn versus your low activity on social media? Maybe I still didn't fully know which niche I really wanted to focus and concentrate on. So, this
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huge desire to know this and that, to study this field and that field, ultimately leads to a situation where, for example, when people ask me directly:" What do you actually want?
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Where is your focus? Where is your attention? "I sometimes respond in a really, kind of, confused way. I mean, specifically to the question of what I want to focus on and what I actually want, I still don't have a concrete
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answer. And I feel the exact same way on social media. I want everything all at once, but what exactly? Since that’s missing, maybe that's also affecting the results.
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Uh-huh. The specifics. Uh-huh. Also, you shared that since 2024, you've been in this mindset that you still need to wait a little, that you need to learn more. What are you waiting for? I mean, what has to happen
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for you to start, to choose one path and move forward with it? I think it has more to do with my perfectionism. I’ve realized and eventually accepted that, yes, I am a perfectionist; it’s been like that since about fifth or sixth grade in
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school. Meaning, either I get an A and do it, but if it’s not a five, if it’s not an excellent grade, then I’d rather not even bother. It wouldn't be flawless anyway.
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Uh-huh. So then, look, how do you want it to be different now? I mean, if the previous stance was that you needed to wait, learn more, and it wasn't clear which direction or niche to choose— along with the perfectionism—how do
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you want it to be different? To be honest, now I just want to do it, just like that Nike slogan:" Just do it. "I just want to move forward following that principle, because I’m already noticing that years, months, and weeks
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are passing, and all this time I’ve been draining my energy just on overthinking. So, there are no concrete actions. And for me now, okay, I’ll make Reels, I’ll make my videos, even if they aren't perfect, I’m okay with
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that. I mean, I won't sit there for hours editing videos and such, but at least there will be some energy constantly flowing out of me in the form of this content. And sometimes I have this feeling that I’ve been
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putting this off for so long that all this energy is just trapped inside me, and it feels like it’s rotting inside . It's all too much, I can't hold onto this energy anymore. It’s all just spilling out. Go on then, film that
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Reel, open up Instagram, and just post it already. Everything inside you is rotting. Cool. And look how cool it is that you yourself used the metaphor that right now, while I'm still waiting, finishing my studies, and so on, there's this
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rotting of energy. It’s honestly even scary to imagine what that looks like. So, what is it that you’re currently missing inside? If we don't think about the training, the views, the followers, or any of that, what is missing inside
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for this energy to start flowing out of you as content? Uh, yeah, all this putting things off, all this procrastination, it also led to the fact that I became...it was hard for me to accept. I just became lazy. I
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admit it, laziness, laziness has covered me. Uh-huh. And uh-huh. procrastination. And on top of that, laziness joined in too.
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So then, what is still missing to move from this state of rotting energy to a position where this energy flows out of you, let's say, into content, or somewhere else, doing something, right? Like you say, you just want to do it. What can
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trigger the process for you? of doing. What can trigger it? Well, I'm at a point now where I feel like I have no other choice. I'm just at a junction now where I simply have to do it. And
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every single day that I continue, if I keep putting this off, I'll just be in the red, preventing me from getting to those sales. I am now simply obligated to do this every day. And what could support you? If you imagine some kind
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of positive support within yourself that can be with you on this path, where you just keep posting and doing things, as support, maybe it could be a thought . Thoughts count too, yes, of course. What thought? I will be
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independent. That means I could return to employment, but it won't be the same , like, I won't be obligated, you know, to work for someone there. I mean, I could work for someone, but I wouldn't be" indebted. "I won't have that same
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duty. Uh-huh. How much is this thought," I will be independent, "a positive, reinforcing one for you, or is it more of a burden? How would you assess it yourself right now? Regarding independence, right? See, I’ve always wanted to be independent, and it was so
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pronounced in my character that it actually led to conflicts during my career growth, to be honest. On one hand, I want to be independent, I want to do my own thing, but because of my own procrastination, I kept ending up
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back in that grueling employment mode. Uh-huh. Well, there are two sides to it. And I think the reason for that, again, was me. If I had made this decision two or three years ago, maybe there would have been much less stress in my life over
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the last three years. But if we go back to the current point, where you are now , and you say that you really need to do something, right, that to get out of this decaying energy, right—how do you think, what state is it important
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for you to be in to keep doing something, so you don't return to this laziness, to this energy decay? In what internal, mental state is it important for you to be so that this energy turns into action? Well, I think I should be
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in a state where sharing information with strangers is a very generous thing to do. It’s a very generous act. And there’s no need to be an egoist there . Meaning, now, when I have to share information, it's not the place to show
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my egoism. Or maybe I should just flip this egoism and use it to my advantage.
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Uh-huh. I think that until now, egoism has acted more as my opponent than as an ally.
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Uh-huh. Egoism was an opponent. Cool. And at the body level, how do you want to feel when you are sharing information with people, when you are posting content? What would you like to feel inside your body at that moment?
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Mm, to be so light, just a light sensation. A light sensation, like a bird, like a bird in flight.
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Uh-huh. So, look, it sounds like you’re saying you just want to do it, right, so that the energy flows out of me in the form of content. I want to be light as a bird, and I want to have the
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thought that I will be independent. To what extent do these realizations change your own view on this feeling that I’m not good enough, that I need to learn something else somewhere, that I’m a perfectionist? So, what has changed for you now in your perception
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of perfectionism and this feeling of inadequacy? Now, after this analysis, I think that these words, once again, procrastination, perfectionism, the things that were pulling me back, they are already they're starting to create, so to speak, these negative feelings
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for me. These specific factors are the, these negative factors that were holding me back by the ankles.
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Uh-huh. The fact is that these new, new, new thoughts, a new state, this is exactly what will be, it's like my new version.
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It will, on the contrary, pull me forward. Uh-huh. The new version will pull me forward. And what one action from this new version would you like to take in the next 24 hours, for example, to let this new version of yourself manifest a
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little, to give it space, what could you do within the framework of your work?
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Uh-huh. I would say the very first step is, again, just sitting down and creating a concrete plan, either in Notion or in some other program, so that for my brain it would be clear, okay, I have a certain specific
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structure. Over the last two weeks, I've already officially started, I'm posting almost every day now. That decision is made, but right now I feel again that I'm missing a plan. A concrete action plan in order to maintain this discipline. I just need
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to deal with discipline right now. That's the first step. Let's narrow it down even more, Narmin. Beyond the plan , to get organized with discipline. Can you name a really concrete action that you can take? Because an action plan,
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look, an action plan is not an action. You'll write a list, but it's not a fact that you'll execute it, do you understand? You need an actual action that you will perform, with your hands, your feet, go and do it somehow. What
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could that be? Uh-huh. Specifically, what I can do is integrate, like connect this artificial intelligence program with my computer, with this, with my laptop, and analyze how much time I can save on, for example, editing, on editing, and just
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launch what I've already filmed, launch my last edited videos, mounted videos. There, that is already close to an action, right? Meaning, to actually take and publish what you've already edited, maybe tweak some settings with artificial intelligence, right? This is
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an action, yes, look, I'm inviting you here to really look at concrete actions , where you're moving, where you see a result, right? Because when we write, when we go to write an action plan, it’s a misconception that we are actually
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taking action, just to highlight this for you and everyone else too, because often it’s an illusion that if I just write a plan, something will change.
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Nothing changes when you have a plan. Okay. Narmin, tell me, now at the end, as we are finishing our session. How are you feeling? What are you taking away?
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Uh, what I'm taking away are concrete actions. Super, great. Concrete actions. And again, it often happens to me that my brain just explodes sometimes, I want to chase 1,000, 2,000, I don't know, concrete actions, whatever, I constantly want to be doing something.
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Uh-huh. I need to figure out how to deal with that too. I mean, if you sit with these thoughts, then in your mind, in your head, we are always doing everything, but in reality, we keep falling behind.
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But again, actions first, and then, well, in a couple of days I'll deal with the plan too.
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Uh-huh. The most important thing is that this energy comes out of me every day, otherwise I don't know, it will just tear me apart or crush me. Energy doesn't wait either.
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Yes, cool. I thank you, Narmin, for volunteering and for sharing with the group. I'll let you go now. And I see that the guys in the chat are also supporting you and writing that many resonate with what you said about
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energy. Using the same words that Narmin uses. Yes. And look, guys, thank you, Narmin, because this is a great example of how how we generally talk about ourselves, about our energy, about our processes, right, like this. Energy decay. There.
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Just imagine it as a metaphor, what it's like when energy is rotting inside you—that even sounds kind of scary, you know. That is why it is so important to deal with all of this. If anyone else here has any thoughts in
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the comments, definitely share them. And it really is valuable. Look, the question remains the same, right: how do we solidify all this and actually feel differently when selling? Because look, even using Narmin's example, all these actions, performing the actions
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themselves, it doesn't actually guarantee that we will change our state and our feelings while doing these actions, right? So it's important for us to remember that, ultimately, we also want to feel comfortable ourselves . We want to feel, uh, well, pleasant,
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perhaps even, yes. How about we aim to actually feel pleasant when we share our posts, uh, when we share our services? Instead of beating ourselves up, like, I did it wrong again, the Reel turned out wonky again, I didn’t
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post on time again, I didn’t finish something again. And here, look, if you’ve been used to living with these old mindsets for 30 or 40 years, depending on the person, just imagine how much the brain—who has the microphone?—how much the brain gets
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used to that path and how hard it will be for it to get off that path and stop , uh, well, it’ll be hard to start thinking in a new way, right? I mean, even like today, look, we had three
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great deep dives, three examples with wonderful, uh, heroines. But it’s important for us to realize that there is also this effect where we leave inspired with an insight, but then the next morning comes, and we’re back on the old tracks, right? And that is
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exactly the most important point: how to work on your mindset so that you get onto a new path, onto new tracks.
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That’s why we’ll be working on this here as well, because the real, only way to change this is through real daily practice. Yes, performing these actions daily, posting daily, telling people about yourself daily (if we’re talking about social media) and real
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practice on a specific goal, uh, with daily work on your mindset. We will be doing all of this in a group, right? So it will be a space where you can regularly create content and sell thanks specifically to the group
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practice. And there will also be my daily coaching and marketing support in the chat. You’ve just seen examples of my coaching support, yes, I have various marketing deep dives that I sometimes publish somewhere on Instagram or YouTube. And it’s
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important to return yourself to the new way of thinking and reinforce it during all moments of doubt and resistance.
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Because even if we decide today that we’re giving up impostor syndrome, tomorrow there will 100%be a situation that will want to test just how much you’ve really let go of that, uh, of that impostor syndrome behavior. I can
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guarantee you this: I constantly see cases with clients who...if a client hasn't made a decision on a certain issue and hasn't changed their behavior or mindset, a situation will inevitably arise that will show them, uh, how, uh, that it really is important for them to
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see it through to the end. That is why we always step on the same rake until we finally realize that it is time to clear that rake from our path. In the program, we will work comprehensively on three aspects. These are sales and
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content—meaning how to convey your own values instead of just copying trends. This is a very important point, because not everyone understands what is important, how to talk about themselves, how to convey the meaning of what they do, and how to communicate
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the value of their work. We will learn to reveal your personality, your expertise, and your product, and do it naturally, in a completely lively format, so that you remain yourself. It has always been very important for me to stay true to myself on my social
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media. I think you feel that, those of you who come to these webinars of mine, paid or free; you see that I am, well, the same person here as I am on social media. And it is important for me to
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teach you how to do the same, without feeling shy, while remaining yourself. We will work on sales, on how to present your service sincerely and from the heart, so that you truly want to talk about your service like you would
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a great movie, and how to feel comfortable and confident in sales, because, believe me, you can do this with comfort. Just imagine a world where you talk about your services comfortably and confidently. How much better your state of mind would be and
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how noticeable that would be. It is always obvious when a person is tense while talking about their offers, right ? We don't want to buy from someone who is doubtful about what they are selling . We want to buy from someone who truly
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believes in their product. And we will work on mindset, yes, on how to get rid of imposter syndrome. Uh, the fear of criticism, including criticism from relatives. Someone wrote to me today, asking what to do if relatives criticize you, and you can't get away
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from them, you can't move out, and you can't just block them on your phone.
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You have to live with them and listen to all that criticism, so we will work on how to actually respond to these things. I will even share with you why all of this is happening, why you need this criticism in your life, right?
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Because if they keep criticizing you, it means you haven't yet learned a certain lesson for yourself. We will be working on those very lessons, and I will show you how you can turn this whole situation to your advantage. And
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we will work on each of your mindsets to solidify the results. And I will also tell you here, guys, that this is a group format. I'm telling you that even though it's a group format, we will have an individual approach for
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everyone. We will have maximum practice in the moment during group calls, like today; if it’s a coaching request, we will analyze your mindsets just as we did today. If it’s a marketing request, we will have separate calls specifically for marketing and content.
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What do I mean when I talk about marketing? It’s everything: client communication, the content you post about your services, and how you present your offers and sales, right?
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So, we will be working on both coaching and marketing during our calls. You will learn how to talk about yourself and your services, create content that sells, and convey the value of your products and services. I really emphasize value because so many people
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have written to me in private, saying," Alina, I have everything—a great offer, a great service, and I'm a top expert. "But I can't figure out how to explain to people what value they will get when they start working with me. We
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will be sorting that out together as well. And remember that you are not alone in the group; the group provides support because every participant is on the same path as you. And this is that very new environment we talked about at
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the beginning today, which will become your antidote against the fear of judgment and all that toxicity you unfortunately sometimes have to face.
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Yes, and I truly believe it’s very important to be in a supportive environment where you can be yourself without being judged. It is very important just to keep you from going off track. Those of you struggling with procrastination or laziness will also
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fit in perfectly here, because the group dynamic will help you believe in your idea, in yourself, and in your product. Just imagine this space where you are all so energized together, everyone is working on their own goal, everyone receives some kind of
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individual direction and guidance from me along your path. You receive support from the group. It is really, really cool. And so, I have some special conditions for you; the regular price for this five-week program is 1,280 euros. We will connect twice a week,
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and you will have direct access to me on Telegram. It’s 5 weeks, but for the next 24 hours, the price is 980 euros. You can write to" Elna Daily support "on Telegram to lock in the price. And you know, I already have
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several people who have joined the group. I tell you 100%that these are wonderful people who truly have everything it takes to earn even more.
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I want you to join as well, and I am really looking forward to having you among those who have decided to show up and earn more. So, take a screenshot of the Telegram handle now and feel free to write there right away to find out
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the details. And, of course, if you have any questions about the program, write them here in the chat as well. I will be reading all your comments now.
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And please share what you think about this format, how you feel about working together like this for five weeks. In a small group with me, working on both marketing and coaching. Today you saw examples of coaching deep dives. We
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will have many such examples. I think those of you who listened carefully to the deep dives surely saw how listening to someone else's analysis influences you as well. Because in reality, when we see what other people are facing, it
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is also very supportive, you start to think that I am not alone with this obstacle. Through someone else, you also begin to gradually sort out your own setbacks. So, if anyone has any questions, feel free to write them.
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Yulia, if the service isn't formed yet and there is a great fear of selling— look at it this way: are you already running your Instagram? Please write to me here, regarding how often you post, because look, generally, I invite those
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who are already active to join the group. Well, those who have already joined the group, they all already have an Instagram. These are people who have already done something, but something isn't quite working out for them here or there. For instance, they haven't
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quite managed to form an offer, or some kind of service. That is, well, that is 100%what we will be working on, right?
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So, I will guide you on what is best for you to sell in your specific case, how to package it, how to present it, and yes, we can work on pricing. And I will share how to best form your prices
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, especially if it's the initial stage, and how to feel comfortable with your pricing. And if you have a big fear of selling, that is exactly what we will be working on in the coaching part of this program. Therefore, this program
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is absolutely for you. What other questions do you have? Looking at the previous case, I see that planning is perceived as an action in itself, but the action never actually happens.
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Tired from just planning. How did you like today’s webinar overall? Please share. What valuable things did you take away for yourself, and what are you leaving with? If there is anything else you are interested in. Well, let me tell you more while you write any
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other questions. If I haven’t started running an Instagram or offering services yet, should I take your services? But it is desirable, look: at a minimum, you need the skill of filming yourself on camera and talking about yourself. Because I will be
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honest, this group is intended for those who have already done something, tried, and at the very least, are able —not necessarily well, but are able —to film themselves, and know how to use Instagram or another social network ; someone is asking about LinkedIn. Yes
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, I also work with LinkedIn. I previously worked with a client in a long-term consulting capacity where we helped develop their LinkedIn and specifically monetize it, that is, sell consultations through LinkedIn, build a personal brand, and grow a LinkedIn
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account. So, I would still rather recommend this program to those who have already tried something and want to understand how to tweak things.
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Because, for example, among the cases of people who join my group, there are those who, let’s say, post regularly about their services, but have no clients coming in, for example? That is , either you have very few views, which
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is the first common bottleneck. So in that case, we look at how to work with content to tell your story more effectively. I will say right away, there is often a major psychological barrier here; people don't see their
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own value and the value of their services enough. And so, um, that’s why it’s often difficult to talk about yourself. Or here's another example, common among those who just joined the group, when you can't seem to convert your audience into clients.
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We will work with examples like these, and I’ll show you how to do it.
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Moving on to questions about the payment format: is it a one-time payment, or are there other options?
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Payment, well, we work on a full prepayment basis, right? Meaning the full payment is due before the program begins. If you are located in Europe, there is an option to split payments via the Klarna service. But generally, it’s easier if it’s a one-time
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payment. Honestly, here’s a quick life hack: even in my own coaching, when I work with clients, I never split payments. Let me put it this way, I’ll even answer Anastasia directly.
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If you don't have the full amount right now to get started, you shouldn't join.
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And certainly don't, God forbid, take out a loan or anything like that. No, you shouldn't, because I’m always for an equal exchange right from the start, so you don't have the feeling while studying that you still owe a second
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installment somewhere. It doesn't positively impact the work process during the program when there’s some debt hanging over you or a need to split payments into two parts. In general, I prefer to avoid splitting payments whenever I work with clients
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myself. Yes, you need to work through your mindset and take action toward selling your content. Yes, Nina, come join us to work through it. So, what else? Will there be technical aspects covered, for example, platforms and software for recording courses? So you
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mean, well, will there be recommendations for such platforms and programs, yes, if you need help? With guidance on how to organize, let's say, a course, then yes, we can certainly discuss that. I mean, this is exactly the kind of question we can 100%discuss
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, at the very least in the Telegram chat. You see, you will have direct access to me. Just imagine, five weeks, right? I will be giving you all of my experience from all my years of work in businesses, in employment, and working
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for myself with private clients. I mean , this really is, you know, an unprecedented opportunity, I’ll be honest with you, because even with my coaching clients, we never message each other between sessions. I mean, even they don't have the opportunity to ask
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me questions between sessions, but you will have access to me during working hours, well, on weekdays, right, in Telegram. So, I think that’s really cool. I probably lack a convincing way of speaking on camera. The impostor syndrome has been gone for a long time.
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I try and do everything right away. Well, I can give you some tips here, and by the way, we will have practical exercises on how to feel more confident in front of the camera. And we’ll be practicing this right in the group.
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I'll give you a little spoiler right now. And it will be a very interesting method, not cringey, I’ll say right away, it won't be awkward. In short, you’ll see how you can learn to speak on camera without feeling any cringe.
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There. I don't know if anyone even uses the word" cringe "in 2026, but it will be really great to have a few exercises that I’ll give you, which helped me back in the day too. So, you know, the
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reason I act so confidently on camera now, can record videos for YouTube, go live, and speak clearly and confidently with you here, is this. But believe me, when I started my YouTube channel 11 years ago, I would re-record my videos
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four or five times just to make them look good. Until I realized that you don't need to do that at all. You just need to record and post it. But I’ll give you specific techniques so you can learn all of this right now. for social
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media posts. What other questions do you have about the program? Write them down. I’ll also add that our calls will generally be twice a week, on Tuesdays and Thursdays, in the evening at 6:30 PM Paris or Berlin time, in
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Central Europe. And all calls will, of course, be recorded, because I understand that everyone has a life and not everyone can make it to every call, so you’ll always be able to watch the replay. Every week we will have a
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specific theme, and each week we will work on different things: sometimes we’ll tackle the impostor syndrome or other limiting beliefs; other times we’ll focus more on sales and monetizing your account, wherever it may be—LinkedIn, YouTube, Instagram, and so on. And in one of the weeks,
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we’ll be focusing more on improving communication skills with clients, for example, right? Because I also have several requests from those joining the group now, asking, for example, how to actually sell? Like, what should you do if someone messages you privately, how
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do you close, so to speak, this sale. So, we will have a key theme for each week, which, after 5 weeks, will help you, well, to level up on all fronts.
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And most importantly, you know, it’s not just that we’ll be putting in real effort together during the program , creating content and so on, but you will have a clear understanding after the program of how you can actually
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live, how to live without me after this program and keep going without falling off track. That is also very, very important. And yes, for those of you who, like Elena, need to know some technical aspects about platforms, about how to record courses and sell
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them, we can also discuss such nuances. Meaning I will absolutely be sharing all the experience I have. And I am putting the program together with a professional methodologist, who also helped me lay out the order of delivering this information. So you can
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, um, be confident that it’s all done in such a way that you will actually move off dead center and take action.
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So, come join us, write to Telegram support, or you can write to me in direct messages on Instagram if you have any other questions. I see there are no more questions in the chat, so we’ll be wrapping up very soon. And
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you know, finally, if anyone still has the energy to share what was the most striking thing for you here today, please write it down too; it would be very valuable to know. Hmm, just looking at some more comments. Yes, I
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see another long comment from Tanya, saying that she’s not good enough. For me, it’s not even about learning more, but about showing up on video and talking enthusiastically about what I do. Although I write great, and I communicate with people offline,
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energizing them, my presence on video is lagging. Yes, the fear of being inconvenient, but I understand, again, that’s sales, right? It’s all, as they say, from the same barrel. And the good news is that this can be worked
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with, Tanya, absolutely. Well, we will be working with this too. When does it start? It starts on October 24th, in a week. And on Saturday we'll have our first bonus call. I'm doing it for free , by the way, for all participants,
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meaning outside the program, on what's called a zero week. And on this call, we will be going deeper into your goal setting and your intentions for the program. So, October 24th is the start, and then we work on Tuesdays and
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Thursdays. And Anna shares that she has written down all the homework and thoughts about the heroines. While we were talking, she made two posts on Telegram. But this is just the final, perfect closing point for our webinar today. Anna, thank you. What a
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wonderful example. Look, if you want to be like Anna, come join the work. We will be moving like this for 5 weeks on the energy of doing. Yes, we won't have any stagnant energy, there won't be any blocks. We will actually be doing
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things. Will there be more cohorts? Honestly, I don't know, guys. Definitely, well, there definitely won't be any more this year. I want to run this group, see how our dynamic develops, because I feel this will be such a cool, energetically charged
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product that, to do the next cohort, I will need at least another six months to recover. So I'm not planning it for now, honestly. I don't have a plan for the next cohort. We'll see, probably sometime next year. That's it, my dears
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, thank you. I'll post the recording. Oh, thank you for coming. Have a great rest of your Sunday and, uh, I'll see those who are joining in the program.
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All right, good luck. Bye-bye. H
Topics:personal brandsocial media salesperfectionismlimiting beliefsselling servicespricingpersonal branding coachcontent marketingvisibilitycoaching program
