The teleprompter allows anchors to read the script while simultaneously looking directly into the camera. This helps them maintain eye contact with the viewer, which is crucial for connecting with the audience during a news broadcast.
A teleprompter uses a small screen that displays the script in a flipped orientation. This flipped script is then reflected by a mirror positioned over the camera lens, allowing the anchor to read it correctly.
Teleprompters can be operated automatically, advancing when they register the anchor's voice, or manually by anchors using a remote control. At MSNBC, they are operated both automatically and by a dedicated prompter operator, which allows for on-the-fly adjustments.
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