Watch This If You Have a Service Business — Transcript

Alex Hormozi shares tactical advice on scaling service businesses, focusing on lead generation, pricing, cash flow, and content strategy.

Key Takeaways

  • Identify if your business growth is limited by supply or demand to focus efforts effectively.
  • Implement attribution tracking to understand the effectiveness of marketing spend.
  • Optimize pricing and packaging first to improve cash flow and enable reinvestment in growth.
  • Use a combination of paid ads, referrals, and content marketing to drive lead generation.
  • Building a strong local brand can lead to premium pricing and expanded market reach.

Summary

  • Alex Hormozi draws from 14 years of experience scaling gyms and service companies to over $30 million annually.
  • The video addresses common growth challenges for service businesses, especially those stuck at a revenue plateau.
  • Key focus is on diagnosing whether a business is supply or demand constrained to identify growth levers.
  • Importance of attribution tracking to measure return on ad spend and optimize lead generation efforts.
  • Discussion on balancing paid ads, referrals, and content marketing to increase customer acquisition.
  • Emphasizes pricing and packaging adjustments as a priority to improve cash flow and fund growth initiatives.
  • Highlights the benefits and limitations of local markets and the potential for brand expansion.
  • Advises increasing content output to build thought leadership and expand market reach over time.
  • Addresses hiring challenges linked to cash flow and the need to pay competitive wages.
  • Offers a free $100 million scaling roadmap quiz to help business owners identify growth stage and obstacles.

Full Transcript — Download SRT & Markdown

00:00
Speaker A
I've been in business for 14 years.
00:01
Speaker A
I've scaled six brick and mortar gyms.
00:03
Speaker A
I did 30 plus gym turnarounds across the country.
00:05
Speaker A
and built service companies to over $30 million a year.
00:08
Speaker A
Today our portfolio at acquisition.com is over 250 million annually.
00:11
Speaker A
And so in this video, I'm answering your questions about how to scale your service business.
00:14
Speaker A
And for all these questions, I try to make, you know, my answers as tactical as humanly possible so that you watching from home can immediately use them.
00:20
Speaker A
Enjoy.
00:21
Speaker B
I am a chiropractor.
00:23
Speaker B
Uh, we do right around 2.4, been stuck there for five years.
00:27
Speaker B
Uh, I'd like to get to 3.6 to get out of the swamp.
00:30
Speaker A
Stuck or growing over five years?
00:31
Speaker B
We've been at 2.4 for five years.
00:34
Speaker B
Yep.
00:35
Speaker B
And so I don't know what's stopping us, I'd like to get out of the swamp.
00:38
Speaker A
Heard.
00:39
Speaker A
Um, and then profit margins, you're at 30%, right?
00:44
Speaker B
Yes, sir.
00:45
Speaker A
Yeah, okay, I remember seeing 600,000 as a profit number.
00:48
Speaker A
I don't know if that's still accurate.
00:49
Speaker B
Yep.
00:49
Speaker A
Okay, um, okay, so you have 600,000 in profit and you have, do you have you and a partner or you're 100%?
00:57
Speaker B
100%.
00:58
Speaker A
Okay, um, well, what do you want to have, you just want to, like, what do you want to do?
01:02
Speaker A
Do you want to go to many locations?
01:03
Speaker B
Um,
01:04
Speaker B
no, I want to, I want to grow a, uh, uh, main big location.
01:10
Speaker A
Okay.
01:11
Speaker B
And, um, you know, create a space for family to eventually, I mean, grow in there.
01:17
Speaker B
If they, if they don't want to do that, then that would probably change my goal to be an exit.
01:19
Speaker A
Okay, what's your square footage?
01:20
Speaker B
Uh, right now we have 7,700.
01:23
Speaker A
Okay, so decently large.
01:24
Speaker B
Yeah, we occupy about 4,700 of it.
01:27
Speaker A
Okay, got it.
01:28
Speaker A
And so, are you at capacity within the space right now?
01:32
Speaker B
No, we used to have a supply issue till about two weeks ago.
01:35
Speaker A
Oh, great.
01:36
Speaker B
And then we hired another doctor, so now it's become a demand issue.
01:40
Speaker A
And that's where we're at now.
01:41
Speaker A
So, how do you get customers now?
01:42
Speaker B
Uh, we are highest is referral.
01:45
Speaker B
Uh, then we get about, the next highest would be paid ads through Facebook.
01:50
Speaker A
What percentage are ads?
01:52
Speaker B
Uh, we do, probably about 20% from ads.
01:55
Speaker B
About half is from referrals and another 20% is from Google.
01:59
Speaker A
Okay, so you separate meta ads from Google ads when you talk about ads?
02:02
Speaker B
Yep.
02:03
Speaker A
Okay, got it.
02:04
Speaker B
Um, we don't actually currently do Google ads, but that's where they said they came from.
02:09
Speaker A
Heard.
02:10
Speaker A
Got it.
02:10
Speaker A
Which I would probably see as word of mouth.
02:13
Speaker A
Like, I Googled you or Googled somebody here.
02:15
Speaker A
It's probably SEO, something like that.
02:16
Speaker A
But, um, okay.
02:17
Speaker A
So, two and a half million, like, what stops you from just spending more money on meta ads?
02:23
Speaker B
Uh, trust that we're doing it right.
02:25
Speaker B
I mean, I just don't feel like I can get it.
02:26
Speaker A
Are you making more money than you put in?
02:28
Speaker B
Yeah.
02:30
Speaker A
Well, so you might have one of these guys, which is that we need, we need attribution tracking.
02:33
Speaker A
So that you can know if you're putting a dollar in and getting $5 or $10 or $20 back out.
02:37
Speaker A
We have no clue.
02:38
Speaker A
But as soon as you have the attribution tracking, because fundamentally, what, what you lack right now is an input output equation for the business to grow.
02:42
Speaker A
And so every business needs to know what are the, what are the core actions that I do that increase how much money I make.
02:45
Speaker A
And if you can't define that for the business, then for sure as shit your employees don't know what it is.
02:49
Speaker A
If you don't know what it is, right?
02:50
Speaker A
And so for you, if you are not supply constrained and you're demand constrained, that means lead generation is the issue.
02:54
Speaker A
If lead generation is the issue, what's the activity?
02:56
Speaker A
The activity is going to either be, I'm going to be making content, I'm going to be getting affiliates that are going to be promoting my shit for me.
03:00
Speaker A
Uh, I'm going to be, uh, running paid ads.
03:02
Speaker A
Right, those are going to be kind of like the, the bigger buckets that you're going to be going into.
03:05
Speaker A
And then you got people who do those things on your behalf.
03:07
Speaker A
And so, right now,
03:08
Speaker A
do you make content?
03:09
Speaker B
Yes, sir.
03:10
Speaker A
Okay, what percentage comes from that?
03:11
Speaker B
Uh, we just started it, uh, about two months ago.
03:14
Speaker A
How much do you do?
03:15
Speaker A
I'm not going to tell you to do more.
03:16
Speaker A
I'm just curious.
03:17
Speaker B
Uh, we do four videos that gets created into short and long.
03:20
Speaker A
Per week?
03:21
Speaker B
Uh, four videos for the month.
03:23
Speaker A
Heard, okay.
03:24
Speaker B
And that gets chopped up.
03:25
Speaker A
Don't, yeah, don't.
03:26
Speaker A
Okay, got it.
03:27
Speaker A
Okay, so you've got four longs and then you chop those into little shorts and things like that.
03:30
Speaker A
Okay, got it.
03:32
Speaker A
Um, all right.
03:34
Speaker A
So, short term, long term.
03:35
Speaker A
Short term, we got to get the data tracking in place.
03:37
Speaker A
Second step is going to be putting the ad, the, the ads funnel in place and kind of like what the sales motion is.
03:41
Speaker A
Um, behind that.
03:43
Speaker A
For local, the good news is that, uh,
03:45
Speaker A
it's easy to do.
03:47
Speaker A
Because there's already so much trust locally that you don't need to have nearly the complexity of kind of like the funnels and indoctrination and education prior to someone making a purchasing decision.
03:52
Speaker A
You can pretty much just like one call close, two, two conversation close, anybody.
03:55
Speaker A
Um, even at very high ticket numbers, which is one of the benefits of local.
03:59
Speaker A
The downside of local is that you've got a market that's this big.
04:01
Speaker B
Correct.
04:02
Speaker A
That's the downside, right?
04:03
Speaker A
So if you don't want to expand markets, then you need to dominate the market you're in.
04:07
Speaker A
And so it's going to be a multi-pronged approach and it's kind of like I was saying earlier.
04:10
Speaker A
Like, we're going to start with ads.
04:12
Speaker A
Because that'll just get you more in.
04:14
Speaker A
Because I'm guessing right now, if you have a good reputation and good brand, then the ads will actually help you more than they would help somebody who doesn't have that footprint.
04:18
Speaker A
But then we're going to start probably layering in the, the content as the second, um,
04:22
Speaker A
kind of the well that needs to continue to get dug.
04:25
Speaker A
Again, this is going to be long term and so you're going to want to be a thought leader.
04:28
Speaker A
And then what happens is that, if you can, if you can succeed at building the brand long term, and it sounds like you're a more long-term guy, so I will, I'll speak in these terms.
04:33
Speaker A
Um, what happens is your radius actually continues to expand.
04:37
Speaker A
And so if you take it to the natural extreme, you can go to the Amen Clinic in New York, or whatever, I think it's in New York.
04:42
Speaker A
Um, because they have a national reputation.
04:45
Speaker A
But people will fly there.
04:47
Speaker A
And so that's how, that's what it looks like as you continue to expand the brand.
04:50
Speaker A
Because people will just be more willing to travel to you.
04:53
Speaker A
And pay premium prices.
04:56
Speaker A
Which I'm sure if we looked under the hood, the price would probably get tweaked too.
04:59
Speaker A
But like, those, those are some things.
05:01
Speaker A
And if you're in the swamp, cash flow is actually the biggest thing that you need.
05:04
Speaker B
Right.
05:05
Speaker A
Um, and so again, the pricing and packaging is probably, like, again, if I was to do order of operations.
05:10
Speaker A
Pricing and packaging will probably be number one, so we could free up cash flow.
05:13
Speaker A
The free up cash flow would then funnel into the ads so that we could get data attribution.
05:16
Speaker A
Then we'd put the ads in place.
05:18
Speaker A
Uh, start, start flowing, uh, putting flow through there.
05:22
Speaker A
And then the baseline that happens after that is we're just going to increase the cadence on the, on the content that demonstrates thought leadership.
05:26
Speaker A
That's the path.
05:28
Speaker B
That makes sense.
05:29
Speaker B
Thank you.
05:30
Speaker B
Uh,
05:31
Speaker B
how do you, we're, we're having trouble also hiring, uh, good, high quality doctors.
05:33
Speaker A
Mhm.
05:34
Speaker B
In Wyoming.
05:36
Speaker A
It's actually ladders up to the first problem, cash flow.
05:38
Speaker B
Okay.
05:39
Speaker A
We need to fix the pricing so that we can generate more cash flow.
05:43
Speaker A
So that we can pay doctors so that we can actually get the business to not rely on you as much.
05:48
Speaker A
Boom.
05:49
Speaker A
Real quick, if you're a business owner and you are not growing as fast as you'd like.
05:52
Speaker A
I'd like to give you a free gift.
05:54
Speaker A
My team and I put together the $100 million scaling roadmap.
05:58
Speaker A
Which is basically 200 hours of us looking over all the portfolio companies we've had and where they got stuck and how they got past it.
06:03
Speaker A
And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at.
06:08
Speaker A
No matter what you're struggling with, someone else has already struggled with it and solved it.
06:12
Speaker A
And so I'd like to give you this thing absolutely free.
06:15
Speaker A
You can go to acquisition.com/roadmap.
06:17
Speaker A
Plug in your business information and if you want us to actually help you de-constrain the business.
06:22
Speaker A
And you're trying to scale.
06:24
Speaker A
We'd love to help you out.
06:25
Speaker A
On the thank you page, you can just book a call with my team and we will look at your business.
06:30
Speaker A
See if we can help.
06:31
Speaker A
And if we can, we'll invite you out to Vegas and we'll do this in person live.
06:34
Speaker B
I sell basically complete digital marketing services to service-based businesses in Australia.
06:37
Speaker A
SMBs?
06:38
Speaker B
Uh, like cleaning companies, stuff like that, cleaning, yard work, and all that.
06:42
Speaker A
Average revenue for them?
06:43
Speaker B
Uh, average revenue per company is anywhere between half a million to 2.5.
06:46
Speaker A
Tough.
06:47
Speaker B
Uh, they're the ones I sell.
06:48
Speaker B
Uh, I moved, pivoted, the company's gone from zero to 500k in the last four months.
06:52
Speaker A
SMBs?
06:53
Speaker B
Yeah.
06:54
Speaker B
Yeah.
06:55
Speaker B
Uh, so they're all been wound down, getting other people to operate.
06:58
Speaker B
I'd like to ideally get to eight figures.
07:01
Speaker B
Uh, in terms of what's stopping me, I, well, I spent the whole 28 hours here going through every framework.
07:04
Speaker B
I could figure out what was wrong.
07:05
Speaker A
Can I tell you what it is?
07:06
Speaker B
Good.
07:07
Speaker B
Uh, I also want to figure out, uh, where would be, besides like getting your operations and moving out to other people.
07:10
Speaker B
And making sure I'm not involved in delivery, where would be the best use of my time?
07:13
Speaker A
You'll get to three, 10 will suck.
07:15
Speaker B
Yep.
07:16
Speaker A
Yeah, that's what's going to happen.
07:17
Speaker B
Yeah.
07:18
Speaker A
So, you're four, four months in, so you're, it's, it's brand new.
07:20
Speaker A
It's very new.
07:21
Speaker A
And you haven't seen all the shit that's about to happen.
07:23
Speaker A
So, what's going to happen is because you're, because you're servicing SMBs.
07:25
Speaker B
Yep.
07:26
Speaker A
Their volatility will translate over to your volatility.
07:29
Speaker A
And independent of how well you do, they will start churning.
07:32
Speaker A
Um, and so you have, you have to do this.
07:34
Speaker A
One or the other.
07:35
Speaker A
You have to go up market, you have to go down market.
07:37
Speaker A
Um, and you guys go really cheap and it's something that's super automated.
07:41
Speaker A
Uh, or you do, truly do more of these high-touch services.
07:42
Speaker A
But you do with a business that actually knows their metrics, actually has a sales process, already has a proven model, uh, rather than all of them just like wanting to change their stuff all the time.
07:48
Speaker A
Not knowing what they're doing to begin with, because like, they're expecting you to figure out something that they haven't figured out themselves.
07:53
Speaker A
Um, and so that's, so like, your price either goes up.
07:56
Speaker A
And you serve a higher level avatar.
07:59
Speaker A
Uh, or it goes down and you serve the one you are now, but you make sure that your delivery is almost nothing.
08:03
Speaker B
Yeah.
08:04
Speaker A
And then it becomes a CAC issue because you have to offset CAC.
08:06
Speaker A
And so then it become big headlong tail, one time set up into very small recurring monthly high gross margin.
08:11
Speaker A
Those are the two models that work.
08:12
Speaker A
For what you want to do.
08:13
Speaker B
So drop low and go high.
08:15
Speaker B
And then the middle is just a dead zone.
08:16
Speaker A
Where everyone dies.
08:18
Speaker B
Cool.
08:19
Speaker A
Yeah.
08:20
Speaker B
Makes sense.
08:21
Speaker B
Thank you.
08:22
Speaker B
We do, uh, we're a WAS, so website as a service, uh, based company.
08:25
Speaker B
So we build websites, do digital marketing services, that kind of stuff.
08:29
Speaker B
Uh, we cater to small, medium businesses, small businesses.
08:31
Speaker A
Price point?
08:33
Speaker B
Uh, average revenue per customer is 450 bucks a month.
08:37
Speaker B
Okay.
08:38
Speaker B
Subscription-based company.
08:40
Speaker A
Okay, got it.
08:41
Speaker A
And you're at 20.
08:42
Speaker B
Yeah, we're at, yeah, we're at 20 million, uh, bucks in revenue.
08:45
Speaker A
Notice.
08:47
Speaker A
Example.
08:48
Speaker A
Right price.
08:50
Speaker A
Really small, you price it super low and it works.
08:52
Speaker A
Okay, go ahead.
08:53
Speaker B
And, uh, we want to get to 80, 80 million bucks of revenue in about three years.
08:57
Speaker A
Okay.
08:59
Speaker B
So, uh, the question we're asking ourselves is we're in an industry where AI is very disruptive.
09:03
Speaker B
Um, every day that goes by, you know, it's constantly degrading and decaying our, our product.
09:09
Speaker B
Uh, and at the same time, we have kind of this, uh, one channel, uh, risk that, that we're living with.
09:14
Speaker B
All of our sales, 100% of our growth has been done through outbound cold calling.
09:18
Speaker A
Love it.
09:20
Speaker B
Yeah, it's great.
09:21
Speaker B
Um, but again, cold calling is becoming harder and harder and the industry is decaying.
09:24
Speaker A
The industry is decaying.
09:26
Speaker B
Yeah.
09:26
Speaker B
So we're, we're constantly, we're trying to figure out, we're trying to figure out, you know, with the type of customer we deal with, they're not usually super sophisticated.
09:32
Speaker A
They found out about chat GPT.
09:33
Speaker B
So, yeah.
09:34
Speaker B
There you go.
09:35
Speaker B
Yeah, exactly.
09:36
Speaker B
So we, we have time, but.
09:38
Speaker A
Some of you guys still fax, so I think you got time.
09:41
Speaker B
Yeah.
09:42
Speaker B
But this is the question, right, so do we double down on, on, on marketing and create like an inbound channel?
09:46
Speaker B
And really invest hard into that.
09:48
Speaker B
Or do we do, um, do we try to innovate on the product and figure out what else they need and like build a revenue engine?
09:53
Speaker B
Uh, right now we're kind of, we're doing, we're trying to do both.
09:56
Speaker B
But it's obviously limiting.
09:58
Speaker A
So this is, this is really, really good.
10:00
Speaker A
I love that you asked this.
10:02
Speaker A
So, um, I went on this long rant the other day about this particular topic, which is solving problems that don't exist.
10:07
Speaker A
Okay.
10:08
Speaker A
So, unless, because like, you have a narrative, you have a story around AI is decaying the business.
10:13
Speaker A
But all I hear is that you have customers and your job just got way easier.
10:17
Speaker A
Explain.
10:20
Speaker A
So, you know what I mean, like, if you were like, our churn is escalating by 10% per month.
10:23
Speaker A
I'd be like, we have a problem.
10:24
Speaker A
We need to change something.
10:26
Speaker A
But if it's not really showing up in any meaningful way in terms of the business itself, I think there's plenty of people who will just be super laggards on this.
10:32
Speaker A
And are not going to be repli, vibe coding.
10:35
Speaker A
They never bought your shit to begin with.
10:37
Speaker B
Yeah.
10:38
Speaker A
Like the person who is super into AI right now, wasn't hiring WAS anyways.
10:41
Speaker A
They built their own website.
10:43
Speaker B
Mhm.
10:44
Speaker A
Before AI made it code easy, right?
10:46
Speaker A
Like, because I mean, to be fair, website building software.
10:48
Speaker A
Not that complicated.
10:50
Speaker B
No.
10:51
Speaker A
Right?
10:52
Speaker A
Um, so you said there was two paths.
10:53
Speaker A
So one is, you know, change the product around.
10:56
Speaker A
My opinion.
10:57
Speaker A
I wouldn't, that's probably wouldn't be where I'm focused.
11:00
Speaker A
Unless I had some business metric that was way off that, that I'm not seeing.
11:04
Speaker A
Um, I would be doubling down on the acquisition side.
11:06
Speaker A
What's your, what's your number of months, average stick?
11:09
Speaker B
Uh, so it's a 29 months.
11:11
Speaker A
Yeah.
11:12
Speaker A
Yeah.
11:13
Speaker A
Yeah.
11:14
Speaker A
That's the game.
11:15
Speaker A
It's usually, uh, yeah, it's 30 to 40.
11:17
Speaker A
It's, that's the, the highest I've seen.
11:19
Speaker A
Uh, was 38 for this type of business.
11:21
Speaker A
So like, you're right.
11:22
Speaker A
You're right in the, in the sweet spot there.
11:24
Speaker A
You're a little higher priced, I think they were 299.
11:26
Speaker A
Like, it all works out in the same, you know, um, same thing.
11:29
Speaker A
So, yeah, I think you just double down on inbound.
11:31
Speaker A
So paid ads.
11:33
Speaker B
Paid ads, yeah.
11:34
Speaker A
Yeah, and I would just see if you could get them to prepay for the quarter so you can offset CAC.
11:37
Speaker B
Mhm.
11:38
Speaker A
Okay.
11:39
Speaker B
Um, on that subject, if you don't mind.
11:40
Speaker B
Uh, in terms of prepaying for the quarter, uh, you know, again.
11:43
Speaker B
Our customers are pretty price sensitive.
11:46
Speaker B
Um, there's people that are cheaper than us, obviously, if you've seen before.
11:48
Speaker B
Um, my fear is the amount of churn that will generate some, you know, we, we build 90% of our customers on credit cards.
11:54
Speaker B
And we hold on to 10% that pays through like pad and through checks and that kind of shit.
11:58
Speaker B
It's, it's awful, but.
11:59
Speaker B
Um, you know, we're going to experience churn if we're like, hey, you need to pay, you know, prepay us up, up front.
12:03
Speaker A
We wouldn't churn, just close fewer, right?
12:05
Speaker B
Um, close fewer, absolutely.
12:06
Speaker B
And I think customers that are with us would leave us.
12:09
Speaker A
Why would the people who are with you leave you for how you treat your new customers?
12:12
Speaker B
Sorry?
12:14
Speaker A
People that are with us would leave us.
12:16
Speaker A
I don't think you change your billing process for existing customers.
12:19
Speaker A
I'm saying if you're doubling down on inbound, what will go up is CAC because you'll have media spend in addition to the sales commission.
12:24
Speaker A
And so to offset that.
12:25
Speaker A
From a cash flow.
12:26
Speaker A
How cash flow positive are you right now?
12:28
Speaker B
Uh, so we did 3.6 in EBITDA last year.
12:31
Speaker A
Interesting.
12:33
Speaker A
That's lowish.
12:34
Speaker B
It's lowish, yeah.
12:35
Speaker A
I'm curious.
12:35
Speaker A
How many people?
12:36
Speaker B
We're heavy on people.
12:38
Speaker A
Dude, AI.
12:39
Speaker B
I know.
12:39
Speaker B
I know.
12:40
Speaker A
Big thing.
12:41
Speaker B
No.
12:42
Speaker A
It's like, you're worried about them doing it.
12:43
Speaker A
You're not even doing it.
12:45
Speaker B
Correct.
12:46
Speaker A
Right?
12:47
Speaker B
Yeah.
12:47
Speaker A
Right?
12:48
Speaker A
So like, um, okay, so this is what I would actually do.
12:50
Speaker A
I would probably spend the next six months reorganizing the workflow.
12:54
Speaker A
Probably reduce headcount by 50% using AI workflows in order to actually do the same thing.
12:59
Speaker A
Increase the margin from 3.6 to like seven.
13:02
Speaker A
Um, or more.
13:03
Speaker A
With the added cash flow, you wouldn't have to change the price on the front end.
13:06
Speaker A
You'd be willing to go negative for a quarter in the acquisition, knowing you're going to get 29 on the back.
13:11
Speaker A
That's how I'd actually fix it.
13:13
Speaker A
Okay.
13:14
Speaker A
Chill, right?
13:15
Speaker A
Cool.
13:16
Speaker A
Yeah.
13:16
Speaker A
Easy.
13:17
Speaker B
My family owns a residential fence company, so we sell fences to homeowners.
13:21
Speaker B
Uh, our current revenue is roughly about 20 million.
13:24
Speaker B
Um, I think a good goal for us would be 50.
13:28
Speaker B
Um, I think what is stopping us is leadership and A players within our sales and management.
13:34
Speaker B
And also standardization of our processes and SOP creation.
13:38
Speaker A
Okay.
13:40
Speaker A
I believe you.
13:41
Speaker B
Okay.
13:42
Speaker A
So, right now, do you need more customers?
13:43
Speaker B
Not necessarily.
13:45
Speaker A
Well, do you need more?
13:46
Speaker A
You have to figure out right off the bat, do you need more customers or can you not, not handle the, the, the stuff you got?
13:50
Speaker B
We can't handle the stuff we have.
13:52
Speaker A
You can't.
13:52
Speaker A
So you need more customers.
13:54
Speaker B
We need more lead people, people to answer the leads and people to close the deals.
13:57
Speaker A
Okay, so you have leads, you have a sales constraint.
13:59
Speaker B
Yes.
14:00
Speaker A
Got it.
14:01
Speaker A
Okay, so how many sales people do you need in order to deal with the leads issue?
14:05
Speaker B
We currently have five, I would say we at least need to double that.
14:09
Speaker A
Okay, so what stops you from doubling it?
14:11
Speaker B
Um, I think it's part the nerves that the market might not last and need to require that many people.
14:12
Speaker A
You'd then be a demand issue again.
14:15
Speaker B
Yeah, well, I mean, it's not like, we don't have a current demand issue, we have plenty of leads coming in, we've got a whole separate staff that are.
14:19
Speaker A
So what's the fear from?
14:20
Speaker A
What are your margins?
14:22
Speaker B
See, this is where it's hard for me because I'm not the CEO, I'm the right-hand woman to kind of the founder.
14:26
Speaker B
So I don't know specifically.
14:28
Speaker A
You don't know the margins?
14:30
Speaker A
As the right hand?
14:31
Speaker B
No, because I feel like it's also kind of a data problem that we have of not being able to collect the proper data and know that it's actually correct or accurate as well.
14:36
Speaker A
Well, I'll say, it's one of two, so you said we're afraid to hire these people.
14:40
Speaker A
I would say why?
14:41
Speaker A
If it's like, it's just between my ears and I have irrational fears for things, I'd be like, all right, let's get over it.
14:45
Speaker A
If it's because we have no cash flow, then it's like, okay, we have cash flow issues.
14:48
Speaker A
Then we have to go down that kind of decision tree.
14:51
Speaker A
Um, assuming you don't, I mean, have you ever heard of the CEO saying that they have cash flow issues?
14:54
Speaker B
Not necessarily.
14:56
Speaker A
Okay, well, then I would be like, why don't we hire five more sales guys?
15:02
Speaker A
Okay, there we go.
15:03
Speaker A
Okay, great.
15:04
Speaker A
Got it.
15:06
Speaker A
Yeah.
15:07
Speaker A
26% is our kind of.
15:09
Speaker A
Okay, great.
15:10
Speaker A
And you know, we're there.
15:12
Speaker A
You know, we fine-tuned the back end.
15:14
Speaker A
Mhm.
15:15
Speaker A
Now it's upgrading the sales app.
15:18
Speaker A
Okay.
15:20
Speaker A
We have plenty of leads coming in.
15:22
Speaker A
Yep.
15:23
Speaker A
Stop the process of how we used to do it.
15:26
Speaker A
Now changing.
15:28
Speaker A
Okay, and like you said, it's doubling up.
15:30
Speaker A
We're in a market where it's, it slows down a little bit.
15:32
Speaker A
Because it's winter, fencing, Minnesota, cold.
15:35
Speaker A
It's still, still going to be winter.
15:37
Speaker A
Cold.
15:38
Speaker A
Yeah, okay.
15:40
Speaker A
So, I'm trying to fix that here and there.
15:42
Speaker A
Are you guys related?
15:44
Speaker B
He's my dad.
15:44
Speaker A
Oh, there we go, that makes it easier.
15:48
Speaker A
I know, you're good.
15:50
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
15:53
Speaker A
Um, but this is what we need to do the business.
15:56
Speaker A
Yeah, I limit my scope.
15:58
Speaker A
Oh, yeah, yeah, yeah.
15:59
Speaker A
That's what I meant.
16:00
Speaker A
It was kind of a home run hit for.
16:02
Speaker A
Oh, good.
16:03
Speaker A
Okay, cool.
16:05
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
16:07
Speaker A
But yeah, but that's what we need to do.
16:08
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
16:13
Speaker A
And so I was, I'll, I'll complete the thought in a second.
16:16
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
16:18
Speaker A
About this.
16:20
Speaker A
How much does a sales guy make you?
16:22
Speaker A
Right now.
16:23
Speaker A
Gross profit.
16:24
Speaker A
Uh, probably each guy is 7,800k, maybe.
16:27
Speaker A
So 100k just for simple math.
16:29
Speaker A
And that's in gross profit.
16:31
Speaker A
Yeah.
16:32
Speaker A
Okay, and then how much, what did you put down there?
16:33
Speaker A
I'm sorry.
16:35
Speaker A
So I said, so what did you say, how much gross profit do they make?
16:37
Speaker A
It's a little different.
16:38
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
16:43
Speaker A
That's kind of our, okay.
16:45
Speaker A
Um, 20 million.
16:47
Speaker A
So your each guy is good, you know, we find tune the back end.
16:50
Speaker A
Mhm.
16:51
Speaker A
Now it's upgrading the sales app.
16:54
Speaker A
Okay.
16:56
Speaker A
And we have plenty of leads coming in.
16:58
Speaker A
Yep.
16:59
Speaker A
Stop the process of how we used to do it.
17:02
Speaker A
Now changing.
17:04
Speaker A
Okay.
17:05
Speaker A
And like you said, it's doubling up.
17:07
Speaker A
We're in a market where it's, it slows down a little bit.
17:10
Speaker A
Because it's winter, fencing, Minnesota, cold.
17:13
Speaker A
It's still, still going to be winter.
17:15
Speaker A
Cold.
17:16
Speaker A
Yeah.
17:17
Speaker A
Okay.
17:18
Speaker A
So, I'm trying to fix that here and there.
17:21
Speaker A
Are you guys related?
17:22
Speaker B
He's my dad.
17:23
Speaker A
Oh, there we go, that makes it easier.
17:27
Speaker A
I know, you're good.
17:29
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
17:32
Speaker A
Um, but this is what we need to do the business.
17:36
Speaker A
Yeah, I limit my scope.
17:38
Speaker A
Oh, yeah, yeah, yeah.
17:39
Speaker A
That's what I meant.
17:40
Speaker A
It was kind of a home run hit for.
17:42
Speaker A
Oh, good.
17:43
Speaker A
Okay, cool.
17:45
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
17:47
Speaker A
But yeah, but that's what we need to do.
17:49
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
17:53
Speaker A
And so I was, I'll, I'll complete the thought in a second.
17:56
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
17:58
Speaker A
About this.
18:00
Speaker A
How much does a sales guy make you?
18:02
Speaker A
Right now.
18:03
Speaker A
Gross profit.
18:05
Speaker A
Uh, probably each guy is 7,800k, maybe.
18:08
Speaker A
So 100k just for simple math.
18:10
Speaker A
And that's in gross profit.
18:12
Speaker A
Yeah.
18:13
Speaker A
Okay, and then how much, what did you put down there?
18:14
Speaker A
I'm sorry.
18:16
Speaker A
So I said, so what did you say, how much gross profit do they make?
18:18
Speaker A
It's a little different.
18:19
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
18:24
Speaker A
That's kind of our, okay.
18:26
Speaker A
Um, 20 million.
18:28
Speaker A
So your each guy is good, you know, we fine tune the back end.
18:31
Speaker A
Mhm.
18:32
Speaker A
Now it's upgrading the sales app.
18:35
Speaker A
Okay.
18:37
Speaker A
And we have plenty of leads coming in.
18:39
Speaker A
Yep.
18:40
Speaker A
Stop the process of how we used to do it.
18:43
Speaker A
Now changing.
18:45
Speaker A
Okay.
18:46
Speaker A
And like you said, it's doubling up.
18:48
Speaker A
We're in a market where it's, it slows down a little bit.
18:51
Speaker A
Because it's winter, fencing, Minnesota, cold.
18:54
Speaker A
It's still, still going to be winter.
18:56
Speaker A
Cold.
18:57
Speaker A
Yeah.
18:58
Speaker A
Okay.
18:59
Speaker A
So, I'm trying to fix that here and there.
19:02
Speaker A
Are you guys related?
19:03
Speaker B
He's my dad.
19:04
Speaker A
Oh, there we go, that makes it easier.
19:08
Speaker A
I know, you're good.
19:10
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
19:13
Speaker A
Um, but this is what we need to do the business.
19:17
Speaker A
Yeah, I limit my scope.
19:19
Speaker A
Oh, yeah, yeah, yeah.
19:20
Speaker A
That's what I meant.
19:21
Speaker A
It was kind of a home run hit for.
19:23
Speaker A
Oh, good.
19:24
Speaker A
Okay, cool.
19:26
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
19:28
Speaker A
But yeah, but that's what we need to do.
19:30
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
19:34
Speaker A
And so I was, I'll, I'll complete the thought in a second.
19:37
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
19:39
Speaker A
About this.
19:41
Speaker A
How much does a sales guy make you?
19:43
Speaker A
Right now.
19:44
Speaker A
Gross profit.
19:46
Speaker A
Uh, probably each guy is 7,800k, maybe.
19:49
Speaker A
So 100k just for simple math.
19:51
Speaker A
And that's in gross profit.
19:53
Speaker A
Yeah.
19:54
Speaker A
Okay, and then how much, what did you put down there?
19:55
Speaker A
I'm sorry.
19:57
Speaker A
So I said, so what did you say, how much gross profit do they make?
19:59
Speaker A
It's a little different.
20:00
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
20:05
Speaker A
That's kind of our, okay.
20:07
Speaker A
Um, 20 million.
20:09
Speaker A
So your each guy is good, you know, we fine tune the back end.
20:12
Speaker A
Mhm.
20:13
Speaker A
Now it's upgrading the sales app.
20:16
Speaker A
Okay.
20:17
Speaker A
And we have plenty of leads coming in.
20:20
Speaker A
Yep.
20:21
Speaker A
Stop the process of how we used to do it.
20:24
Speaker A
Now changing.
20:26
Speaker A
Okay.
20:27
Speaker A
And like you said, it's doubling up.
20:29
Speaker A
We're in a market where it's, it slows down a little bit.
20:32
Speaker A
Because it's winter, fencing, Minnesota, cold.
20:35
Speaker A
It's still, still going to be winter.
20:37
Speaker A
Cold.
20:38
Speaker A
Yeah.
20:39
Speaker A
Okay.
20:40
Speaker A
So, I'm trying to fix that here and there.
20:43
Speaker A
Are you guys related?
20:44
Speaker B
He's my dad.
20:45
Speaker A
Oh, there we go, that makes it easier.
20:49
Speaker A
I know, you're good.
20:51
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
20:54
Speaker A
Um, but this is what we need to do the business.
20:58
Speaker A
Yeah, I limit my scope.
21:00
Speaker A
Oh, yeah, yeah, yeah.
21:01
Speaker A
That's what I meant.
21:02
Speaker A
It was kind of a home run hit for.
21:04
Speaker A
Oh, good.
21:05
Speaker A
Okay, cool.
21:07
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
21:09
Speaker A
But yeah, but that's what we need to do.
21:11
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
21:15
Speaker A
And so I was, I'll, I'll complete the thought in a second.
21:18
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
21:20
Speaker A
About this.
21:22
Speaker A
How much does a sales guy make you?
21:24
Speaker A
Right now.
21:25
Speaker A
Gross profit.
21:27
Speaker A
Uh, probably each guy is 7,800k, maybe.
21:30
Speaker A
So 100k just for simple math.
21:32
Speaker A
And that's in gross profit.
21:34
Speaker A
Yeah.
21:35
Speaker A
Okay, and then how much, what did you put down there?
21:36
Speaker A
I'm sorry.
21:38
Speaker A
So I said, so what did you say, how much gross profit do they make?
21:40
Speaker A
It's a little different.
21:41
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
21:46
Speaker A
That's kind of our, okay.
21:48
Speaker A
Um, 20 million.
21:50
Speaker A
So your each guy is good, you know, we fine tune the back end.
21:53
Speaker A
Mhm.
21:54
Speaker A
Now it's upgrading the sales app.
21:57
Speaker A
Okay.
21:58
Speaker A
And we have plenty of leads coming in.
22:01
Speaker A
Yep.
22:02
Speaker A
Stop the process of how we used to do it.
22:05
Speaker A
Now changing.
22:07
Speaker A
Okay.
22:08
Speaker A
And like you said, it's doubling up.
22:10
Speaker A
We're in a market where it's, it slows down a little bit.
22:13
Speaker A
Because it's winter, fencing, Minnesota, cold.
22:16
Speaker A
It's still, still going to be winter.
22:18
Speaker A
Cold.
22:19
Speaker A
Yeah.
22:20
Speaker A
Okay.
22:21
Speaker A
So, I'm trying to fix that here and there.
22:24
Speaker A
Are you guys related?
22:25
Speaker B
He's my dad.
22:26
Speaker A
Oh, there we go, that makes it easier.
22:30
Speaker A
I know, you're good.
22:32
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
22:35
Speaker A
Um, but this is what we need to do the business.
22:39
Speaker A
Yeah, I limit my scope.
22:41
Speaker A
Oh, yeah, yeah, yeah.
22:42
Speaker A
That's what I meant.
22:43
Speaker A
It was kind of a home run hit for.
22:45
Speaker A
Oh, good.
22:46
Speaker A
Okay, cool.
22:48
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
22:50
Speaker A
But yeah, but that's what we need to do.
22:52
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
22:56
Speaker A
And so I was, I'll, I'll complete the thought in a second.
22:59
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
23:01
Speaker A
About this.
23:03
Speaker A
How much does a sales guy make you?
23:05
Speaker A
Right now.
23:06
Speaker A
Gross profit.
23:08
Speaker A
Uh, probably each guy is 7,800k, maybe.
23:11
Speaker A
So 100k just for simple math.
23:13
Speaker A
And that's in gross profit.
23:15
Speaker A
Yeah.
23:16
Speaker A
Okay, and then how much, what did you put down there?
23:17
Speaker A
I'm sorry.
23:19
Speaker A
So I said, so what did you say, how much gross profit do they make?
23:21
Speaker A
It's a little different.
23:22
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
23:27
Speaker A
That's kind of our, okay.
23:29
Speaker A
Um, 20 million.
23:31
Speaker A
So your each guy is good, you know, we fine tune the back end.
23:34
Speaker A
Mhm.
23:35
Speaker A
Now it's upgrading the sales app.
23:38
Speaker A
Okay.
23:39
Speaker A
And we have plenty of leads coming in.
23:42
Speaker A
Yep.
23:43
Speaker A
Stop the process of how we used to do it.
23:46
Speaker A
Now changing.
23:48
Speaker A
Okay.
23:49
Speaker A
And like you said, it's doubling up.
23:51
Speaker A
We're in a market where it's, it slows down a little bit.
23:54
Speaker A
Because it's winter, fencing, Minnesota, cold.
23:57
Speaker A
It's still, still going to be winter.
23:59
Speaker A
Cold.
24:00
Speaker A
Yeah.
24:01
Speaker A
Okay.
24:02
Speaker A
So, I'm trying to fix that here and there.
24:05
Speaker A
Are you guys related?
24:06
Speaker B
He's my dad.
24:07
Speaker A
Oh, there we go, that makes it easier.
24:11
Speaker A
I know, you're good.
24:13
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
24:16
Speaker A
Um, but this is what we need to do the business.
24:20
Speaker A
Yeah, I limit my scope.
24:22
Speaker A
Oh, yeah, yeah, yeah.
24:23
Speaker A
That's what I meant.
24:24
Speaker A
It was kind of a home run hit for.
24:26
Speaker A
Oh, good.
24:27
Speaker A
Okay, cool.
24:29
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
24:31
Speaker A
But yeah, but that's what we need to do.
24:33
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
24:37
Speaker A
And so I was, I'll, I'll complete the thought in a second.
24:40
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
24:42
Speaker A
About this.
24:44
Speaker A
How much does a sales guy make you?
24:46
Speaker A
Right now.
24:47
Speaker A
Gross profit.
24:49
Speaker A
Uh, probably each guy is 7,800k, maybe.
24:52
Speaker A
So 100k just for simple math.
24:54
Speaker A
And that's in gross profit.
24:56
Speaker A
Yeah.
24:57
Speaker A
Okay, and then how much, what did you put down there?
24:58
Speaker A
I'm sorry.
25:00
Speaker A
So I said, so what did you say, how much gross profit do they make?
25:02
Speaker A
It's a little different.
25:03
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
25:08
Speaker A
That's kind of our, okay.
25:10
Speaker A
Um, 20 million.
25:12
Speaker A
So your each guy is good, you know, we fine tune the back end.
25:15
Speaker A
Mhm.
25:16
Speaker A
Now it's upgrading the sales app.
25:19
Speaker A
Okay.
25:20
Speaker A
And we have plenty of leads coming in.
25:23
Speaker A
Yep.
25:24
Speaker A
Stop the process of how we used to do it.
25:27
Speaker A
Now changing.
25:29
Speaker A
Okay.
25:30
Speaker A
And like you said, it's doubling up.
25:32
Speaker A
We're in a market where it's, it slows down a little bit.
25:35
Speaker A
Because it's winter, fencing, Minnesota, cold.
25:38
Speaker A
It's still, still going to be winter.
25:40
Speaker A
Cold.
25:41
Speaker A
Yeah.
25:42
Speaker A
Okay.
25:43
Speaker A
So, I'm trying to fix that here and there.
25:46
Speaker A
Are you guys related?
25:47
Speaker B
He's my dad.
25:48
Speaker A
Oh, there we go, that makes it easier.
25:52
Speaker A
I know, you're good.
25:54
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
25:57
Speaker A
Um, but this is what we need to do the business.
26:01
Speaker A
Yeah, I limit my scope.
26:03
Speaker A
Oh, yeah, yeah, yeah.
26:04
Speaker A
That's what I meant.
26:05
Speaker A
It was kind of a home run hit for.
26:07
Speaker A
Oh, good.
26:08
Speaker A
Okay, cool.
26:10
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
26:12
Speaker A
But yeah, but that's what we need to do.
26:14
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
26:18
Speaker A
And so I was, I'll, I'll complete the thought in a second.
26:21
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
26:23
Speaker A
About this.
26:25
Speaker A
How much does a sales guy make you?
26:27
Speaker A
Right now.
26:28
Speaker A
Gross profit.
26:30
Speaker A
Uh, probably each guy is 7,800k, maybe.
26:33
Speaker A
So 100k just for simple math.
26:35
Speaker A
And that's in gross profit.
26:37
Speaker A
Yeah.
26:38
Speaker A
Okay, and then how much, what did you put down there?
26:39
Speaker A
I'm sorry.
26:41
Speaker A
So I said, so what did you say, how much gross profit do they make?
26:43
Speaker A
It's a little different.
26:44
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
26:49
Speaker A
That's kind of our, okay.
26:51
Speaker A
Um, 20 million.
26:53
Speaker A
So your each guy is good, you know, we fine tune the back end.
26:56
Speaker A
Mhm.
26:57
Speaker A
Now it's upgrading the sales app.
27:00
Speaker A
Okay.
27:01
Speaker A
And we have plenty of leads coming in.
27:04
Speaker A
Yep.
27:05
Speaker A
Stop the process of how we used to do it.
27:08
Speaker A
Now changing.
27:10
Speaker A
Okay.
27:11
Speaker A
And like you said, it's doubling up.
27:13
Speaker A
We're in a market where it's, it slows down a little bit.
27:16
Speaker A
Because it's winter, fencing, Minnesota, cold.
27:19
Speaker A
It's still, still going to be winter.
27:21
Speaker A
Cold.
27:22
Speaker A
Yeah.
27:23
Speaker A
Okay.
27:24
Speaker A
So, I'm trying to fix that here and there.
27:27
Speaker A
Are you guys related?
27:28
Speaker B
He's my dad.
27:29
Speaker A
Oh, there we go, that makes it easier.
27:33
Speaker A
I know, you're good.
27:35
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
27:38
Speaker A
Um, but this is what we need to do the business.
27:42
Speaker A
Yeah, I limit my scope.
27:44
Speaker A
Oh, yeah, yeah, yeah.
27:45
Speaker A
That's what I meant.
27:46
Speaker A
It was kind of a home run hit for.
27:48
Speaker A
Oh, good.
27:49
Speaker A
Okay, cool.
27:51
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
27:53
Speaker A
But yeah, but that's what we need to do.
27:55
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
27:59
Speaker A
And so I was, I'll, I'll complete the thought in a second.
28:02
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
28:04
Speaker A
About this.
28:06
Speaker A
How much does a sales guy make you?
28:08
Speaker A
Right now.
28:09
Speaker A
Gross profit.
28:11
Speaker A
Uh, probably each guy is 7,800k, maybe.
28:14
Speaker A
So 100k just for simple math.
28:16
Speaker A
And that's in gross profit.
28:18
Speaker A
Yeah.
28:19
Speaker A
Okay, and then how much, what did you put down there?
28:20
Speaker A
I'm sorry.
28:22
Speaker A
So I said, so what did you say, how much gross profit do they make?
28:24
Speaker A
It's a little different.
28:25
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
28:30
Speaker A
That's kind of our, okay.
28:32
Speaker A
Um, 20 million.
28:34
Speaker A
So your each guy is good, you know, we fine tune the back end.
28:37
Speaker A
Mhm.
28:38
Speaker A
Now it's upgrading the sales app.
28:41
Speaker A
Okay.
28:42
Speaker A
And we have plenty of leads coming in.
28:45
Speaker A
Yep.
28:46
Speaker A
Stop the process of how we used to do it.
28:49
Speaker A
Now changing.
28:51
Speaker A
Okay.
28:52
Speaker A
And like you said, it's doubling up.
28:54
Speaker A
We're in a market where it's, it slows down a little bit.
28:57
Speaker A
Because it's winter, fencing, Minnesota, cold.
29:00
Speaker A
It's still, still going to be winter.
29:02
Speaker A
Cold.
29:03
Speaker A
Yeah.
29:04
Speaker A
Okay.
29:05
Speaker A
So, I'm trying to fix that here and there.
29:08
Speaker A
Are you guys related?
29:09
Speaker B
He's my dad.
29:10
Speaker A
Oh, there we go, that makes it easier.
29:14
Speaker A
I know, you're good.
29:16
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
29:19
Speaker A
Um, but this is what we need to do the business.
29:23
Speaker A
Yeah, I limit my scope.
29:25
Speaker A
Oh, yeah, yeah, yeah.
29:26
Speaker A
That's what I meant.
29:27
Speaker A
It was kind of a home run hit for.
29:29
Speaker A
Oh, good.
29:30
Speaker A
Okay, cool.
29:32
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
29:34
Speaker A
But yeah, but that's what we need to do.
29:36
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
29:40
Speaker A
And so I was, I'll, I'll complete the thought in a second.
29:43
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
29:45
Speaker A
About this.
29:47
Speaker A
How much does a sales guy make you?
29:49
Speaker A
Right now.
29:50
Speaker A
Gross profit.
29:52
Speaker A
Uh, probably each guy is 7,800k, maybe.
29:55
Speaker A
So 100k just for simple math.
29:57
Speaker A
And that's in gross profit.
29:59
Speaker A
Yeah.
30:00
Speaker A
Okay, and then how much, what did you put down there?
30:01
Speaker A
I'm sorry.
30:03
Speaker A
So I said, so what did you say, how much gross profit do they make?
30:05
Speaker A
It's a little different.
30:06
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
30:11
Speaker A
That's kind of our, okay.
30:13
Speaker A
Um, 20 million.
30:15
Speaker A
So your each guy is good, you know, we fine tune the back end.
30:18
Speaker A
Mhm.
30:19
Speaker A
Now it's upgrading the sales app.
30:22
Speaker A
Okay.
30:23
Speaker A
And we have plenty of leads coming in.
30:26
Speaker A
Yep.
30:27
Speaker A
Stop the process of how we used to do it.
30:30
Speaker A
Now changing.
30:32
Speaker A
Okay.
30:33
Speaker A
And like you said, it's doubling up.
30:35
Speaker A
We're in a market where it's, it slows down a little bit.
30:38
Speaker A
Because it's winter, fencing, Minnesota, cold.
30:41
Speaker A
It's still, still going to be winter.
30:43
Speaker A
Cold.
30:44
Speaker A
Yeah.
30:45
Speaker A
Okay.
30:46
Speaker A
So, I'm trying to fix that here and there.
30:49
Speaker A
Are you guys related?
30:50
Speaker B
He's my dad.
30:51
Speaker A
Oh, there we go, that makes it easier.
30:55
Speaker A
I know, you're good.
30:57
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
31:00
Speaker A
Um, but this is what we need to do the business.
31:04
Speaker A
Yeah, I limit my scope.
31:06
Speaker A
Oh, yeah, yeah, yeah.
31:07
Speaker A
That's what I meant.
31:08
Speaker A
It was kind of a home run hit for.
31:10
Speaker A
Oh, good.
31:11
Speaker A
Okay, cool.
31:13
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
31:15
Speaker A
But yeah, but that's what we need to do.
31:17
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
31:21
Speaker A
And so I was, I'll, I'll complete the thought in a second.
31:24
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
31:26
Speaker A
About this.
31:28
Speaker A
How much does a sales guy make you?
31:30
Speaker A
Right now.
31:31
Speaker A
Gross profit.
31:33
Speaker A
Uh, probably each guy is 7,800k, maybe.
31:36
Speaker A
So 100k just for simple math.
31:38
Speaker A
And that's in gross profit.
31:40
Speaker A
Yeah.
31:41
Speaker A
Okay, and then how much, what did you put down there?
31:42
Speaker A
I'm sorry.
31:44
Speaker A
So I said, so what did you say, how much gross profit do they make?
31:46
Speaker A
It's a little different.
31:47
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
31:52
Speaker A
That's kind of our, okay.
31:54
Speaker A
Um, 20 million.
31:56
Speaker A
So your each guy is good, you know, we fine tune the back end.
31:59
Speaker A
Mhm.
32:00
Speaker A
Now it's upgrading the sales app.
32:03
Speaker A
Okay.
32:04
Speaker A
And we have plenty of leads coming in.
32:07
Speaker A
Yep.
32:08
Speaker A
Stop the process of how we used to do it.
32:11
Speaker A
Now changing.
32:13
Speaker A
Okay.
32:14
Speaker A
And like you said, it's doubling up.
32:16
Speaker A
We're in a market where it's, it slows down a little bit.
32:19
Speaker A
Because it's winter, fencing, Minnesota, cold.
32:22
Speaker A
It's still, still going to be winter.
32:24
Speaker A
Cold.
32:25
Speaker A
Yeah.
32:26
Speaker A
Okay.
32:27
Speaker A
So, I'm trying to fix that here and there.
32:30
Speaker A
Are you guys related?
32:31
Speaker B
He's my dad.
32:32
Speaker A
Oh, there we go, that makes it easier.
32:36
Speaker A
I know, you're good.
32:38
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
32:41
Speaker A
Um, but this is what we need to do the business.
32:45
Speaker A
Yeah, I limit my scope.
32:47
Speaker A
Oh, yeah, yeah, yeah.
32:48
Speaker A
That's what I meant.
32:49
Speaker A
It was kind of a home run hit for.
32:51
Speaker A
Oh, good.
32:52
Speaker A
Okay, cool.
32:54
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
32:56
Speaker A
But yeah, but that's what we need to do.
32:58
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
33:02
Speaker A
And so I was, I'll, I'll complete the thought in a second.
33:05
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
33:07
Speaker A
About this.
33:09
Speaker A
How much does a sales guy make you?
33:11
Speaker A
Right now.
33:12
Speaker A
Gross profit.
33:14
Speaker A
Uh, probably each guy is 7,800k, maybe.
33:17
Speaker A
So 100k just for simple math.
33:19
Speaker A
And that's in gross profit.
33:21
Speaker A
Yeah.
33:22
Speaker A
Okay, and then how much, what did you put down there?
33:23
Speaker A
I'm sorry.
33:25
Speaker A
So I said, so what did you say, how much gross profit do they make?
33:27
Speaker A
It's a little different.
33:28
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
33:33
Speaker A
That's kind of our, okay.
33:35
Speaker A
Um, 20 million.
33:37
Speaker A
So your each guy is good, you know, we fine tune the back end.
33:40
Speaker A
Mhm.
33:41
Speaker A
Now it's upgrading the sales app.
33:44
Speaker A
Okay.
33:45
Speaker A
And we have plenty of leads coming in.
33:48
Speaker A
Yep.
33:49
Speaker A
Stop the process of how we used to do it.
33:52
Speaker A
Now changing.
33:54
Speaker A
Okay.
33:55
Speaker A
And like you said, it's doubling up.
33:57
Speaker A
We're in a market where it's, it slows down a little bit.
34:00
Speaker A
Because it's winter, fencing, Minnesota, cold.
34:03
Speaker A
It's still, still going to be winter.
34:05
Speaker A
Cold.
34:06
Speaker A
Yeah.
34:07
Speaker A
Okay.
34:08
Speaker A
So, I'm trying to fix that here and there.
34:11
Speaker A
Are you guys related?
34:12
Speaker B
He's my dad.
34:13
Speaker A
Oh, there we go, that makes it easier.
34:17
Speaker A
I know, you're good.
34:19
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
34:22
Speaker A
Um, but this is what we need to do the business.
34:26
Speaker A
Yeah, I limit my scope.
34:28
Speaker A
Oh, yeah, yeah, yeah.
34:29
Speaker A
That's what I meant.
34:30
Speaker A
It was kind of a home run hit for.
34:32
Speaker A
Oh, good.
34:33
Speaker A
Okay, cool.
34:35
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
34:37
Speaker A
But yeah, but that's what we need to do.
34:39
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
34:43
Speaker A
And so I was, I'll, I'll complete the thought in a second.
34:46
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
34:48
Speaker A
About this.
34:50
Speaker A
How much does a sales guy make you?
34:52
Speaker A
Right now.
34:53
Speaker A
Gross profit.
34:55
Speaker A
Uh, probably each guy is 7,800k, maybe.
34:58
Speaker A
So 100k just for simple math.
35:00
Speaker A
And that's in gross profit.
35:02
Speaker A
Yeah.
35:03
Speaker A
Okay, and then how much, what did you put down there?
35:04
Speaker A
I'm sorry.
35:06
Speaker A
So I said, so what did you say, how much gross profit do they make?
35:08
Speaker A
It's a little different.
35:09
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
35:14
Speaker A
That's kind of our, okay.
35:16
Speaker A
Um, 20 million.
35:18
Speaker A
So your each guy is good, you know, we fine tune the back end.
35:21
Speaker A
Mhm.
35:22
Speaker A
Now it's upgrading the sales app.
35:25
Speaker A
Okay.
35:26
Speaker A
And we have plenty of leads coming in.
35:29
Speaker A
Yep.
35:30
Speaker A
Stop the process of how we used to do it.
35:33
Speaker A
Now changing.
35:35
Speaker A
Okay.
35:36
Speaker A
And like you said, it's doubling up.
35:38
Speaker A
We're in a market where it's, it slows down a little bit.
35:41
Speaker A
Because it's winter, fencing, Minnesota, cold.
35:44
Speaker A
It's still, still going to be winter.
35:46
Speaker A
Cold.
35:47
Speaker A
Yeah.
35:48
Speaker A
Okay.
35:49
Speaker A
So, I'm trying to fix that here and there.
35:52
Speaker A
Are you guys related?
35:53
Speaker B
He's my dad.
35:54
Speaker A
Oh, there we go, that makes it easier.
35:58
Speaker A
I know, you're good.
36:00
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
36:03
Speaker A
Um, but this is what we need to do the business.
36:07
Speaker A
Yeah, I limit my scope.
36:09
Speaker A
Oh, yeah, yeah, yeah.
36:10
Speaker A
That's what I meant.
36:11
Speaker A
It was kind of a home run hit for.
36:13
Speaker A
Oh, good.
36:14
Speaker A
Okay, cool.
36:16
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
36:18
Speaker A
But yeah, but that's what we need to do.
36:20
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
36:24
Speaker A
And so I was, I'll, I'll complete the thought in a second.
36:27
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
36:29
Speaker A
About this.
36:31
Speaker A
How much does a sales guy make you?
36:33
Speaker A
Right now.
36:34
Speaker A
Gross profit.
36:36
Speaker A
Uh, probably each guy is 7,800k, maybe.
36:39
Speaker A
So 100k just for simple math.
36:41
Speaker A
And that's in gross profit.
36:43
Speaker A
Yeah.
36:44
Speaker A
Okay, and then how much, what did you put down there?
36:45
Speaker A
I'm sorry.
36:47
Speaker A
So I said, so what did you say, how much gross profit do they make?
36:49
Speaker A
It's a little different.
36:50
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
36:55
Speaker A
That's kind of our, okay.
36:57
Speaker A
Um, 20 million.
36:59
Speaker A
So your each guy is good, you know, we fine tune the back end.
37:02
Speaker A
Mhm.
37:03
Speaker A
Now it's upgrading the sales app.
37:06
Speaker A
Okay.
37:07
Speaker A
And we have plenty of leads coming in.
37:10
Speaker A
Yep.
37:11
Speaker A
Stop the process of how we used to do it.
37:14
Speaker A
Now changing.
37:16
Speaker A
Okay.
37:17
Speaker A
And like you said, it's doubling up.
37:19
Speaker A
We're in a market where it's, it slows down a little bit.
37:22
Speaker A
Because it's winter, fencing, Minnesota, cold.
37:25
Speaker A
It's still, still going to be winter.
37:27
Speaker A
Cold.
37:28
Speaker A
Yeah.
37:29
Speaker A
Okay.
37:30
Speaker A
So, I'm trying to fix that here and there.
37:33
Speaker A
Are you guys related?
37:34
Speaker B
He's my dad.
37:35
Speaker A
Oh, there we go, that makes it easier.
37:39
Speaker A
I know, you're good.
37:41
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
37:44
Speaker A
Um, but this is what we need to do the business.
37:48
Speaker A
Yeah, I limit my scope.
37:50
Speaker A
Oh, yeah, yeah, yeah.
37:51
Speaker A
That's what I meant.
37:52
Speaker A
It was kind of a home run hit for.
37:54
Speaker A
Oh, good.
37:55
Speaker A
Okay, cool.
37:57
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
37:59
Speaker A
But yeah, but that's what we need to do.
38:01
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
38:05
Speaker A
And so I was, I'll, I'll complete the thought in a second.
38:08
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
38:10
Speaker A
About this.
38:12
Speaker A
How much does a sales guy make you?
38:14
Speaker A
Right now.
38:15
Speaker A
Gross profit.
38:17
Speaker A
Uh, probably each guy is 7,800k, maybe.
38:20
Speaker A
So 100k just for simple math.
38:22
Speaker A
And that's in gross profit.
38:24
Speaker A
Yeah.
38:25
Speaker A
Okay, and then how much, what did you put down there?
38:26
Speaker A
I'm sorry.
38:28
Speaker A
So I said, so what did you say, how much gross profit do they make?
38:30
Speaker A
It's a little different.
38:31
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
38:36
Speaker A
That's kind of our, okay.
38:38
Speaker A
Um, 20 million.
38:40
Speaker A
So your each guy is good, you know, we fine tune the back end.
38:43
Speaker A
Mhm.
38:44
Speaker A
Now it's upgrading the sales app.
38:47
Speaker A
Okay.
38:48
Speaker A
And we have plenty of leads coming in.
38:51
Speaker A
Yep.
38:52
Speaker A
Stop the process of how we used to do it.
38:55
Speaker A
Now changing.
38:57
Speaker A
Okay.
38:58
Speaker A
And like you said, it's doubling up.
39:00
Speaker A
We're in a market where it's, it slows down a little bit.
39:03
Speaker A
Because it's winter, fencing, Minnesota, cold.
39:06
Speaker A
It's still, still going to be winter.
39:08
Speaker A
Cold.
39:09
Speaker A
Yeah.
39:10
Speaker A
Okay.
39:11
Speaker A
So, I'm trying to fix that here and there.
39:14
Speaker A
Are you guys related?
39:15
Speaker B
He's my dad.
39:16
Speaker A
Oh, there we go, that makes it easier.
39:20
Speaker A
I know, you're good.
39:22
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
39:25
Speaker A
Um, but this is what we need to do the business.
39:29
Speaker A
Yeah, I limit my scope.
39:31
Speaker A
Oh, yeah, yeah, yeah.
39:32
Speaker A
That's what I meant.
39:33
Speaker A
It was kind of a home run hit for.
39:35
Speaker A
Oh, good.
39:36
Speaker A
Okay, cool.
39:38
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
39:40
Speaker A
But yeah, but that's what we need to do.
39:42
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
39:46
Speaker A
And so I was, I'll, I'll complete the thought in a second.
39:49
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
39:51
Speaker A
About this.
39:53
Speaker A
How much does a sales guy make you?
39:55
Speaker A
Right now.
39:56
Speaker A
Gross profit.
39:58
Speaker A
Uh, probably each guy is 7,800k, maybe.
40:01
Speaker A
So 100k just for simple math.
40:03
Speaker A
And that's in gross profit.
40:05
Speaker A
Yeah.
40:06
Speaker A
Okay, and then how much, what did you put down there?
40:07
Speaker A
I'm sorry.
40:09
Speaker A
So I said, so what did you say, how much gross profit do they make?
40:11
Speaker A
It's a little different.
40:12
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
40:17
Speaker A
That's kind of our, okay.
40:19
Speaker A
Um, 20 million.
40:21
Speaker A
So your each guy is good, you know, we fine tune the back end.
40:24
Speaker A
Mhm.
40:25
Speaker A
Now it's upgrading the sales app.
40:28
Speaker A
Okay.
40:29
Speaker A
And we have plenty of leads coming in.
40:32
Speaker A
Yep.
40:33
Speaker A
Stop the process of how we used to do it.
40:36
Speaker A
Now changing.
40:38
Speaker A
Okay.
40:39
Speaker A
And like you said, it's doubling up.
40:41
Speaker A
We're in a market where it's, it slows down a little bit.
40:44
Speaker A
Because it's winter, fencing, Minnesota, cold.
40:47
Speaker A
It's still, still going to be winter.
40:49
Speaker A
Cold.
40:50
Speaker A
Yeah.
40:51
Speaker A
Okay.
40:52
Speaker A
So, I'm trying to fix that here and there.
40:55
Speaker A
Are you guys related?
40:56
Speaker B
He's my dad.
40:57
Speaker A
Oh, there we go, that makes it easier.
41:01
Speaker A
I know, you're good.
41:03
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
41:06
Speaker A
Um, but this is what we need to do the business.
41:10
Speaker A
Yeah, I limit my scope.
41:12
Speaker A
Oh, yeah, yeah, yeah.
41:13
Speaker A
That's what I meant.
41:14
Speaker A
It was kind of a home run hit for.
41:16
Speaker A
Oh, good.
41:17
Speaker A
Okay, cool.
41:19
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
41:21
Speaker A
But yeah, but that's what we need to do.
41:23
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
41:27
Speaker A
And so I was, I'll, I'll complete the thought in a second.
41:30
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
41:32
Speaker A
About this.
41:34
Speaker A
How much does a sales guy make you?
41:36
Speaker A
Right now.
41:37
Speaker A
Gross profit.
41:39
Speaker A
Uh, probably each guy is 7,800k, maybe.
41:42
Speaker A
So 100k just for simple math.
41:44
Speaker A
And that's in gross profit.
41:46
Speaker A
Yeah.
41:47
Speaker A
Okay, and then how much, what did you put down there?
41:48
Speaker A
I'm sorry.
41:50
Speaker A
So I said, so what did you say, how much gross profit do they make?
41:52
Speaker A
It's a little different.
41:53
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
41:58
Speaker A
That's kind of our, okay.
42:00
Speaker A
Um, 20 million.
42:02
Speaker A
So your each guy is good, you know, we fine tune the back end.
42:05
Speaker A
Mhm.
42:06
Speaker A
Now it's upgrading the sales app.
42:09
Speaker A
Okay.
42:10
Speaker A
And we have plenty of leads coming in.
42:13
Speaker A
Yep.
42:14
Speaker A
Stop the process of how we used to do it.
42:17
Speaker A
Now changing.
42:19
Speaker A
Okay.
42:20
Speaker A
And like you said, it's doubling up.
42:22
Speaker A
We're in a market where it's, it slows down a little bit.
42:25
Speaker A
Because it's winter, fencing, Minnesota, cold.
42:28
Speaker A
It's still, still going to be winter.
42:30
Speaker A
Cold.
42:31
Speaker A
Yeah.
42:32
Speaker A
Okay.
42:33
Speaker A
So, I'm trying to fix that here and there.
42:36
Speaker A
Are you guys related?
42:37
Speaker B
He's my dad.
42:38
Speaker A
Oh, there we go, that makes it easier.
42:42
Speaker A
I know, you're good.
42:44
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
42:47
Speaker A
Um, but this is what we need to do the business.
42:51
Speaker A
Yeah, I limit my scope.
42:53
Speaker A
Oh, yeah, yeah, yeah.
42:54
Speaker A
That's what I meant.
42:55
Speaker A
It was kind of a home run hit for.
42:57
Speaker A
Oh, good.
42:58
Speaker A
Okay, cool.
43:00
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
43:02
Speaker A
But yeah, but that's what we need to do.
43:04
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
43:08
Speaker A
And so I was, I'll, I'll complete the thought in a second.
43:11
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
43:13
Speaker A
About this.
43:15
Speaker A
How much does a sales guy make you?
43:17
Speaker A
Right now.
43:18
Speaker A
Gross profit.
43:20
Speaker A
Uh, probably each guy is 7,800k, maybe.
43:23
Speaker A
So 100k just for simple math.
43:25
Speaker A
And that's in gross profit.
43:27
Speaker A
Yeah.
43:28
Speaker A
Okay, and then how much, what did you put down there?
43:29
Speaker A
I'm sorry.
43:31
Speaker A
So I said, so what did you say, how much gross profit do they make?
43:33
Speaker A
It's a little different.
43:34
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
43:39
Speaker A
That's kind of our, okay.
43:41
Speaker A
Um, 20 million.
43:43
Speaker A
So your each guy is good, you know, we fine tune the back end.
43:46
Speaker A
Mhm.
43:47
Speaker A
Now it's upgrading the sales app.
43:50
Speaker A
Okay.
43:51
Speaker A
And we have plenty of leads coming in.
43:54
Speaker A
Yep.
43:55
Speaker A
Stop the process of how we used to do it.
43:58
Speaker A
Now changing.
44:00
Speaker A
Okay.
44:01
Speaker A
And like you said, it's doubling up.
44:03
Speaker A
We're in a market where it's, it slows down a little bit.
44:06
Speaker A
Because it's winter, fencing, Minnesota, cold.
44:09
Speaker A
It's still, still going to be winter.
44:11
Speaker A
Cold.
44:12
Speaker A
Yeah.
44:13
Speaker A
Okay.
44:14
Speaker A
So, I'm trying to fix that here and there.
44:17
Speaker A
Are you guys related?
44:18
Speaker B
He's my dad.
44:19
Speaker A
Oh, there we go, that makes it easier.
44:23
Speaker A
I know, you're good.
44:25
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
44:28
Speaker A
Um, but this is what we need to do the business.
44:32
Speaker A
Yeah, I limit my scope.
44:34
Speaker A
Oh, yeah, yeah, yeah.
44:35
Speaker A
That's what I meant.
44:36
Speaker A
It was kind of a home run hit for.
44:38
Speaker A
Oh, good.
44:39
Speaker A
Okay, cool.
44:41
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
44:43
Speaker A
But yeah, but that's what we need to do.
44:45
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
44:49
Speaker A
And so I was, I'll, I'll complete the thought in a second.
44:52
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
44:54
Speaker A
About this.
44:56
Speaker A
How much does a sales guy make you?
44:58
Speaker A
Right now.
44:59
Speaker A
Gross profit.
45:01
Speaker A
Uh, probably each guy is 7,800k, maybe.
45:04
Speaker A
So 100k just for simple math.
45:06
Speaker A
And that's in gross profit.
45:08
Speaker A
Yeah.
45:09
Speaker A
Okay, and then how much, what did you put down there?
45:10
Speaker A
I'm sorry.
45:12
Speaker A
So I said, so what did you say, how much gross profit do they make?
45:14
Speaker A
It's a little different.
45:15
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
45:20
Speaker A
That's kind of our, okay.
45:22
Speaker A
Um, 20 million.
45:24
Speaker A
So your each guy is good, you know, we fine tune the back end.
45:27
Speaker A
Mhm.
45:28
Speaker A
Now it's upgrading the sales app.
45:31
Speaker A
Okay.
45:32
Speaker A
And we have plenty of leads coming in.
45:35
Speaker A
Yep.
45:36
Speaker A
Stop the process of how we used to do it.
45:39
Speaker A
Now changing.
45:41
Speaker A
Okay.
45:42
Speaker A
And like you said, it's doubling up.
45:44
Speaker A
We're in a market where it's, it slows down a little bit.
45:47
Speaker A
Because it's winter, fencing, Minnesota, cold.
45:50
Speaker A
It's still, still going to be winter.
45:52
Speaker A
Cold.
45:53
Speaker A
Yeah.
45:54
Speaker A
Okay.
45:55
Speaker A
So, I'm trying to fix that here and there.
45:58
Speaker A
Are you guys related?
45:59
Speaker B
He's my dad.
46:00
Speaker A
Oh, there we go, that makes it easier.
46:04
Speaker A
I know, you're good.
46:06
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
46:09
Speaker A
Um, but this is what we need to do the business.
46:13
Speaker A
Yeah, I limit my scope.
46:15
Speaker A
Oh, yeah, yeah, yeah.
46:16
Speaker A
That's what I meant.
46:17
Speaker A
It was kind of a home run hit for.
46:19
Speaker A
Oh, good.
46:20
Speaker A
Okay, cool.
46:22
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
46:24
Speaker A
But yeah, but that's what we need to do.
46:26
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
46:30
Speaker A
And so I was, I'll, I'll complete the thought in a second.
46:33
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
46:35
Speaker A
About this.
46:37
Speaker A
How much does a sales guy make you?
46:39
Speaker A
Right now.
46:40
Speaker A
Gross profit.
46:42
Speaker A
Uh, probably each guy is 7,800k, maybe.
46:45
Speaker A
So 100k just for simple math.
46:47
Speaker A
And that's in gross profit.
46:49
Speaker A
Yeah.
46:50
Speaker A
Okay, and then how much, what did you put down there?
46:51
Speaker A
I'm sorry.
46:53
Speaker A
So I said, so what did you say, how much gross profit do they make?
46:55
Speaker A
It's a little different.
46:56
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
47:01
Speaker A
That's kind of our, okay.
47:03
Speaker A
Um, 20 million.
47:05
Speaker A
So your each guy is good, you know, we fine tune the back end.
47:08
Speaker A
Mhm.
47:09
Speaker A
Now it's upgrading the sales app.
47:12
Speaker A
Okay.
47:13
Speaker A
And we have plenty of leads coming in.
47:16
Speaker A
Yep.
47:17
Speaker A
Stop the process of how we used to do it.
47:20
Speaker A
Now changing.
47:22
Speaker A
Okay.
47:23
Speaker A
And like you said, it's doubling up.
47:25
Speaker A
We're in a market where it's, it slows down a little bit.
47:28
Speaker A
Because it's winter, fencing, Minnesota, cold.
47:31
Speaker A
It's still, still going to be winter.
47:33
Speaker A
Cold.
47:34
Speaker A
Yeah.
47:35
Speaker A
Okay.
47:36
Speaker A
So, I'm trying to fix that here and there.
47:39
Speaker A
Are you guys related?
47:40
Speaker B
He's my dad.
47:41
Speaker A
Oh, there we go, that makes it easier.
47:45
Speaker A
I know, you're good.
47:47
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
47:50
Speaker A
Um, but this is what we need to do the business.
47:54
Speaker A
Yeah, I limit my scope.
47:56
Speaker A
Oh, yeah, yeah, yeah.
47:57
Speaker A
That's what I meant.
47:58
Speaker A
It was kind of a home run hit for.
48:00
Speaker A
Oh, good.
48:01
Speaker A
Okay, cool.
48:03
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
48:05
Speaker A
But yeah, but that's what we need to do.
48:07
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
48:11
Speaker A
And so I was, I'll, I'll complete the thought in a second.
48:14
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
48:16
Speaker A
About this.
48:18
Speaker A
How much does a sales guy make you?
48:20
Speaker A
Right now.
48:21
Speaker A
Gross profit.
48:23
Speaker A
Uh, probably each guy is 7,800k, maybe.
48:26
Speaker A
So 100k just for simple math.
48:28
Speaker A
And that's in gross profit.
48:30
Speaker A
Yeah.
48:31
Speaker A
Okay, and then how much, what did you put down there?
48:32
Speaker A
I'm sorry.
48:34
Speaker A
So I said, so what did you say, how much gross profit do they make?
48:36
Speaker A
It's a little different.
48:37
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
48:42
Speaker A
That's kind of our, okay.
48:44
Speaker A
Um, 20 million.
48:46
Speaker A
So your each guy is good, you know, we fine tune the back end.
48:49
Speaker A
Mhm.
48:50
Speaker A
Now it's upgrading the sales app.
48:53
Speaker A
Okay.
48:54
Speaker A
And we have plenty of leads coming in.
48:57
Speaker A
Yep.
48:58
Speaker A
Stop the process of how we used to do it.
49:01
Speaker A
Now changing.
49:03
Speaker A
Okay.
49:04
Speaker A
And like you said, it's doubling up.
49:06
Speaker A
We're in a market where it's, it slows down a little bit.
49:09
Speaker A
Because it's winter, fencing, Minnesota, cold.
49:12
Speaker A
It's still, still going to be winter.
49:14
Speaker A
Cold.
49:15
Speaker A
Yeah.
49:16
Speaker A
Okay.
49:17
Speaker A
So, I'm trying to fix that here and there.
49:20
Speaker A
Are you guys related?
49:21
Speaker B
He's my dad.
49:22
Speaker A
Oh, there we go, that makes it easier.
49:26
Speaker A
I know, you're good.
49:28
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
49:31
Speaker A
Um, but this is what we need to do the business.
49:35
Speaker A
Yeah, I limit my scope.
49:37
Speaker A
Oh, yeah, yeah, yeah.
49:38
Speaker A
That's what I meant.
49:39
Speaker A
It was kind of a home run hit for.
49:41
Speaker A
Oh, good.
49:42
Speaker A
Okay, cool.
49:44
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
49:46
Speaker A
But yeah, but that's what we need to do.
49:48
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
49:52
Speaker A
And so I was, I'll, I'll complete the thought in a second.
49:55
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
49:57
Speaker A
About this.
49:59
Speaker A
How much does a sales guy make you?
50:01
Speaker A
Right now.
50:02
Speaker A
Gross profit.
50:04
Speaker A
Uh, probably each guy is 7,800k, maybe.
50:07
Speaker A
So 100k just for simple math.
50:09
Speaker A
And that's in gross profit.
50:11
Speaker A
Yeah.
50:12
Speaker A
Okay, and then how much, what did you put down there?
50:13
Speaker A
I'm sorry.
50:15
Speaker A
So I said, so what did you say, how much gross profit do they make?
50:17
Speaker A
It's a little different.
50:18
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
50:23
Speaker A
That's kind of our, okay.
50:25
Speaker A
Um, 20 million.
50:27
Speaker A
So your each guy is good, you know, we fine tune the back end.
50:30
Speaker A
Mhm.
50:31
Speaker A
Now it's upgrading the sales app.
50:34
Speaker A
Okay.
50:35
Speaker A
And we have plenty of leads coming in.
50:38
Speaker A
Yep.
50:39
Speaker A
Stop the process of how we used to do it.
50:42
Speaker A
Now changing.
50:44
Speaker A
Okay.
50:45
Speaker A
And like you said, it's doubling up.
50:47
Speaker A
We're in a market where it's, it slows down a little bit.
50:50
Speaker A
Because it's winter, fencing, Minnesota, cold.
50:53
Speaker A
It's still, still going to be winter.
50:55
Speaker A
Cold.
50:56
Speaker A
Yeah.
50:57
Speaker A
Okay.
50:58
Speaker A
So, I'm trying to fix that here and there.
51:01
Speaker A
Are you guys related?
51:02
Speaker B
He's my dad.
51:03
Speaker A
Oh, there we go, that makes it easier.
51:07
Speaker A
I know, you're good.
51:09
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
51:12
Speaker A
Um, but this is what we need to do the business.
51:16
Speaker A
Yeah, I limit my scope.
51:18
Speaker A
Oh, yeah, yeah, yeah.
51:19
Speaker A
That's what I meant.
51:20
Speaker A
It was kind of a home run hit for.
51:22
Speaker A
Oh, good.
51:23
Speaker A
Okay, cool.
51:25
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
51:27
Speaker A
But yeah, but that's what we need to do.
51:29
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
51:33
Speaker A
And so I was, I'll, I'll complete the thought in a second.
51:36
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
51:38
Speaker A
About this.
51:40
Speaker A
How much does a sales guy make you?
51:42
Speaker A
Right now.
51:43
Speaker A
Gross profit.
51:45
Speaker A
Uh, probably each guy is 7,800k, maybe.
51:48
Speaker A
So 100k just for simple math.
51:50
Speaker A
And that's in gross profit.
51:52
Speaker A
Yeah.
51:53
Speaker A
Okay, and then how much, what did you put down there?
51:54
Speaker A
I'm sorry.
51:56
Speaker A
So I said, so what did you say, how much gross profit do they make?
51:58
Speaker A
It's a little different.
51:59
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
52:04
Speaker A
That's kind of our, okay.
52:06
Speaker A
Um, 20 million.
52:08
Speaker A
So your each guy is good, you know, we fine tune the back end.
52:11
Speaker A
Mhm.
52:12
Speaker A
Now it's upgrading the sales app.
52:15
Speaker A
Okay.
52:16
Speaker A
And we have plenty of leads coming in.
52:19
Speaker A
Yep.
52:20
Speaker A
Stop the process of how we used to do it.
52:23
Speaker A
Now changing.
52:25
Speaker A
Okay.
52:26
Speaker A
And like you said, it's doubling up.
52:28
Speaker A
We're in a market where it's, it slows down a little bit.
52:31
Speaker A
Because it's winter, fencing, Minnesota, cold.
52:34
Speaker A
It's still, still going to be winter.
52:36
Speaker A
Cold.
52:37
Speaker A
Yeah.
52:38
Speaker A
Okay.
52:39
Speaker A
So, I'm trying to fix that here and there.
52:42
Speaker A
Are you guys related?
52:43
Speaker B
He's my dad.
52:44
Speaker A
Oh, there we go, that makes it easier.
52:48
Speaker A
I know, you're good.
52:50
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
52:53
Speaker A
Um, but this is what we need to do the business.
52:57
Speaker A
Yeah, I limit my scope.
52:59
Speaker A
Oh, yeah, yeah, yeah.
53:00
Speaker A
That's what I meant.
53:01
Speaker A
It was kind of a home run hit for.
53:03
Speaker A
Oh, good.
53:04
Speaker A
Okay, cool.
53:06
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
53:08
Speaker A
But yeah, but that's what we need to do.
53:10
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
53:14
Speaker A
And so I was, I'll, I'll complete the thought in a second.
53:17
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
53:19
Speaker A
About this.
53:21
Speaker A
How much does a sales guy make you?
53:23
Speaker A
Right now.
53:24
Speaker A
Gross profit.
53:26
Speaker A
Uh, probably each guy is 7,800k, maybe.
53:29
Speaker A
So 100k just for simple math.
53:31
Speaker A
And that's in gross profit.
53:33
Speaker A
Yeah.
53:34
Speaker A
Okay, and then how much, what did you put down there?
53:35
Speaker A
I'm sorry.
53:37
Speaker A
So I said, so what did you say, how much gross profit do they make?
53:39
Speaker A
It's a little different.
53:40
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
53:45
Speaker A
That's kind of our, okay.
53:47
Speaker A
Um, 20 million.
53:49
Speaker A
So your each guy is good, you know, we fine tune the back end.
53:52
Speaker A
Mhm.
53:53
Speaker A
Now it's upgrading the sales app.
53:56
Speaker A
Okay.
53:57
Speaker A
And we have plenty of leads coming in.
54:00
Speaker A
Yep.
54:01
Speaker A
Stop the process of how we used to do it.
54:04
Speaker A
Now changing.
54:06
Speaker A
Okay.
54:07
Speaker A
And like you said, it's doubling up.
54:09
Speaker A
We're in a market where it's, it slows down a little bit.
54:12
Speaker A
Because it's winter, fencing, Minnesota, cold.
54:15
Speaker A
It's still, still going to be winter.
54:17
Speaker A
Cold.
54:18
Speaker A
Yeah.
54:19
Speaker A
Okay.
54:20
Speaker A
So, I'm trying to fix that here and there.
54:23
Speaker A
Are you guys related?
54:24
Speaker B
He's my dad.
54:25
Speaker A
Oh, there we go, that makes it easier.
54:29
Speaker A
I know, you're good.
54:31
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
54:34
Speaker A
Um, but this is what we need to do the business.
54:38
Speaker A
Yeah, I limit my scope.
54:40
Speaker A
Oh, yeah, yeah, yeah.
54:41
Speaker A
That's what I meant.
54:42
Speaker A
It was kind of a home run hit for.
54:44
Speaker A
Oh, good.
54:45
Speaker A
Okay, cool.
54:47
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
54:49
Speaker A
But yeah, but that's what we need to do.
54:51
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
54:55
Speaker A
And so I was, I'll, I'll complete the thought in a second.
54:58
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
55:00
Speaker A
About this.
55:02
Speaker A
How much does a sales guy make you?
55:04
Speaker A
Right now.
55:05
Speaker A
Gross profit.
55:07
Speaker A
Uh, probably each guy is 7,800k, maybe.
55:10
Speaker A
So 100k just for simple math.
55:12
Speaker A
And that's in gross profit.
55:14
Speaker A
Yeah.
55:15
Speaker A
Okay, and then how much, what did you put down there?
55:16
Speaker A
I'm sorry.
55:18
Speaker A
So I said, so what did you say, how much gross profit do they make?
55:20
Speaker A
It's a little different.
55:21
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
55:26
Speaker A
That's kind of our, okay.
55:28
Speaker A
Um, 20 million.
55:30
Speaker A
So your each guy is good, you know, we fine tune the back end.
55:33
Speaker A
Mhm.
55:34
Speaker A
Now it's upgrading the sales app.
55:37
Speaker A
Okay.
55:38
Speaker A
And we have plenty of leads coming in.
55:41
Speaker A
Yep.
55:42
Speaker A
Stop the process of how we used to do it.
55:45
Speaker A
Now changing.
55:47
Speaker A
Okay.
55:48
Speaker A
And like you said, it's doubling up.
55:50
Speaker A
We're in a market where it's, it slows down a little bit.
55:53
Speaker A
Because it's winter, fencing, Minnesota, cold.
55:56
Speaker A
It's still, still going to be winter.
55:58
Speaker A
Cold.
55:59
Speaker A
Yeah.
56:00
Speaker A
Okay.
56:01
Speaker A
So, I'm trying to fix that here and there.
56:04
Speaker A
Are you guys related?
56:05
Speaker B
He's my dad.
56:06
Speaker A
Oh, there we go, that makes it easier.
56:10
Speaker A
I know, you're good.
56:12
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
56:15
Speaker A
Um, but this is what we need to do the business.
56:19
Speaker A
Yeah, I limit my scope.
56:21
Speaker A
Oh, yeah, yeah, yeah.
56:22
Speaker A
That's what I meant.
56:23
Speaker A
It was kind of a home run hit for.
56:25
Speaker A
Oh, good.
56:26
Speaker A
Okay, cool.
56:28
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
56:30
Speaker A
But yeah, but that's what we need to do.
56:32
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
56:36
Speaker A
And so I was, I'll, I'll complete the thought in a second.
56:39
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
56:41
Speaker A
About this.
56:43
Speaker A
How much does a sales guy make you?
56:45
Speaker A
Right now.
56:46
Speaker A
Gross profit.
56:48
Speaker A
Uh, probably each guy is 7,800k, maybe.
56:51
Speaker A
So 100k just for simple math.
56:53
Speaker A
And that's in gross profit.
56:55
Speaker A
Yeah.
56:56
Speaker A
Okay, and then how much, what did you put down there?
56:57
Speaker A
I'm sorry.
56:59
Speaker A
So I said, so what did you say, how much gross profit do they make?
57:01
Speaker A
It's a little different.
57:02
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
57:07
Speaker A
That's kind of our, okay.
57:09
Speaker A
Um, 20 million.
57:11
Speaker A
So your each guy is good, you know, we fine tune the back end.
57:14
Speaker A
Mhm.
57:15
Speaker A
Now it's upgrading the sales app.
57:18
Speaker A
Okay.
57:19
Speaker A
And we have plenty of leads coming in.
57:22
Speaker A
Yep.
57:23
Speaker A
Stop the process of how we used to do it.
57:26
Speaker A
Now changing.
57:28
Speaker A
Okay.
57:29
Speaker A
And like you said, it's doubling up.
57:31
Speaker A
We're in a market where it's, it slows down a little bit.
57:34
Speaker A
Because it's winter, fencing, Minnesota, cold.
57:37
Speaker A
It's still, still going to be winter.
57:39
Speaker A
Cold.
57:40
Speaker A
Yeah.
57:41
Speaker A
Okay.
57:42
Speaker A
So, I'm trying to fix that here and there.
57:45
Speaker A
Are you guys related?
57:46
Speaker B
He's my dad.
57:47
Speaker A
Oh, there we go, that makes it easier.
57:51
Speaker A
I know, you're good.
57:53
Speaker A
Um, I mean, I have, I have, I have no words of advice there.
57:56
Speaker A
Um, but this is what we need to do the business.
58:00
Speaker A
Yeah, I limit my scope.
58:02
Speaker A
Oh, yeah, yeah, yeah.
58:03
Speaker A
That's what I meant.
58:04
Speaker A
It was kind of a home run hit for.
58:06
Speaker A
Oh, good.
58:07
Speaker A
Okay, cool.
58:09
Speaker A
Yeah, I was like, because we built these things out of like, all the time.
58:11
Speaker A
But yeah, but that's what we need to do.
58:13
Speaker A
We just have to build out the, basically the entire sales, the, the pipeline, the funnel flow of, of.
58:17
Speaker A
And so I was, I'll, I'll complete the thought in a second.
58:20
Speaker A
Um, so when I was talking to you yesterday, two seconds ago.
58:22
Speaker A
About this.
58:24
Speaker A
How much does a sales guy make you?
58:26
Speaker A
Right now.
58:27
Speaker A
Gross profit.
58:29
Speaker A
Uh, probably each guy is 7,800k, maybe.
58:32
Speaker A
So 100k just for simple math.
58:34
Speaker A
And that's in gross profit.
58:36
Speaker A
Yeah.
58:37
Speaker A
Okay, and then how much, what did you put down there?
58:38
Speaker A
I'm sorry.
58:40
Speaker A
So I said, so what did you say, how much gross profit do they make?
58:42
Speaker A
It's a little different.
58:43
Speaker A
Because we have five in house, five out house, so think of a, it's really like a 10, you have your measure outside, you have your inside sales.
58:48
Speaker A
That's kind of our, okay.
58:50
Speaker A
Um, 20 million.
58:52
Speaker A
So your each guy is good, you know, we fine tune the back end.
58:55
Speaker A
Mhm.
58:56
Speaker A
Now it's upgrading the sales app.
58:59
Speaker A
Okay.
59:00
Speaker A
And we have plenty of leads coming in.
59:03
Speaker A
Yep.
59:04
Speaker A
Stop the process of how we used to do it.
59:07
Speaker A
Now changing.
59:09
Speaker A
Okay.
59:10
Speaker A
And like you said, it's doubling up.
59:12
Speaker A
We're in a market where it's, it slows down a little bit.
59:15
Speaker A
Because it's winter, fencing, Minnesota, cold.
59:18
Speaker A
It's still, still going to be winter.
59:20
Speaker A
Cold.
59:21
Speaker A
Yeah.
59:22
Speaker A
Okay.
59:23
Speaker A
So, I'm trying to fix that here and there.
59:26
Speaker A
Are you guys related?
59:27
Speaker B
He's my dad.
59:28
Speaker A
Oh, there we go, that makes it easier.
59:32
Speaker A
I know, you're good.
Topics:Alex Hormoziservice business growthlead generationattribution trackingpricing strategycash flow managementcontent marketinglocal business scalingbusiness scaling roadmappaid advertising

Frequently Asked Questions

What is the first step to scaling a service business according to Alex Hormozi?

The first step is to implement attribution tracking to understand the return on marketing spend and establish a clear input-output equation for growth.

How should a service business owner prioritize growth activities?

Owners should prioritize pricing and packaging adjustments to improve cash flow, then invest in paid ads with proper tracking, and finally increase content marketing to build long-term brand authority.

Why is cash flow important for scaling a service business?

Cash flow is critical because it funds hiring quality staff and marketing efforts, which are essential to reduce reliance on the owner and sustain business growth.

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