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I've never seen a winner among the dead. The winner is always among the living.
Margulan Seisembay discusses AI integration, investment strategies, and building a personal brand for success in 2026.
Key Takeaways
- Successful personal branding involves capturing, holding, and monetizing attention ethically.
- Providing continuous value and clear pathways for audience engagement prevents stagnation and builds loyalty.
- Investment success often depends more on personal relationships and active involvement than on passive funding.
- Attention is the primary currency in today’s world, closely linked to respect and financial success.
- Continuous feedback and improvement are necessary to maintain relevance and effectiveness.
Summary
- Margulan Seisembay shares insights on capturing, maintaining, and monetizing attention as key to building a successful personal brand and business.
- The discussion emphasizes the importance of ethical and cultural approaches to attracting attention.
- Holding attention requires providing meaningful benefits beyond material gains, including emotional and social value.
- Monetization is critical to avoid leaving the audience feeling unfulfilled and to sustain continuous engagement.
- Feedback and continuous improvement are essential after monetization to refine content and offerings.
- Margulan highlights the interconnectedness of attention, respect, and money in modern business and personal branding.
- He shares personal investment experiences, stressing the value of partnerships and personal connections over blind financial investments.
- The conversation touches on the ethical and spiritual challenges posed by modern technology and AI.
- The podcast also explores the importance of adapting to changing roles and scaling in entrepreneurship.
- The dialogue includes reflections on personal growth, friendship, and the cultural context of business in Almaty.
Full Transcript — Download SRT & Markdown
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I'm losing interest. I gave it all, and it will be what it is. Like a mountain of shoulders. I will give a piece of this jackpot to those who helped me get there. The matrix is like "tuk-tuk-tuk-tuk-tuk," and I spread it. In a
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spiritual and moral sense, it's a little degraded. Everyone praises you, and no one hates you. The more successful a person is, the higher the percent of the right decisions he has made, one way or another. And how many wrong decisions have been made? I'm
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talking now, my hair is standing up. Excellent. Hello! I'm sure today we will have an interesting podcast. We will talk about how to introduce artificial intelligence into business and life, how to start, where to make investments. We will talk about deep issues
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of ethics and relationships between people. And the main thing is that we will talk about all this with a wonderful guest, with Mr. Murgu Lan Sesimbay. Thank you! Hello!
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Hello! We met live a little more than a year ago. We played two games of golf on the most beautiful golf course in the world - Pebble Beach, in California, near San Francisco. Now we met in Almaty for the second time,
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played on the most beautiful golf course in Almaty. And I liked this game more.
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And the mountains here turned out to be more beautiful, and the communication here is better. And this year, what is most important, we became friends with Mr. Gulan.
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Marguerite, you offered me to switch to you, I of course agreed, but I apologize in advance if, due to excess respect, I will sometimes say "you." I can't do anything about it. It happens to me too. And then the first question is:
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He is the only person who really should not be imagined. I can't answer for this, I don't have exact data, but as far as I know, he is the most famous, the most popular, and the most respected person in the Russian-speaking business community.
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At least, I'm not saying this to give some compliments, but this is really the data that is real for me. I wanted to ask: It is clear that this has led to several factors. We will talk about them later. But now, from the point of view of a personal
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brand, what advice could be given to entrepreneurs who are just starting to build their own brand? What advice can be given to a person who has achieved such a great result?
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It's not even a business question, not even a personal brand question. I don't really share the field of human activity. In principle, it works everywhere.
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It works in politics, culture, sports, business, personal brand, everywhere. The rules are the same. And they are quite simple. The first rule is to attract attention. You can even remember the movie "Gladiator" when the mentor told him: "The main thing is not to defeat the enemy, but to
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defeat the crowd in such a way that the crowd will like it." Therefore, the first is to attract attention. And in capturing attention, you can use different methods. I try to do it within the framework of morality, culture, ethics, and so on. I'm talking about it. Capturing attention is different, but
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I've never seen any strange methods of Marguerite Huland capturing attention. Although strange methods work better. Of course. The second is to keep attention. The question of keeping attention is generally very It's a difficult topic, because in order to keep people's attention,
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you need to bring certain benefit to people. And the benefit should be in the common sense, not in the specific one. For example, we often think that the benefit is to acquire something. And sometimes a person feels lonely, for example, and even
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just good to spend time or sometimes even such that he needs to kill time. This is also perceived as a benefit. That is, not in the consumerist sense, but in another. Therefore, to keep attention, you must give some benefit. Well,
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the third point is an essential component - this is monetization of attention, because you know, I thought about how to work with attention. I understood that if you capture the attention of a person, hold the attention of a person and do not
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give a way out, then you leave the person with an unclosed gestalt or unsatisfied.
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What do you mean by exit? You have to give him a way out. It can be monetization or sending to someone. But there must be a continuation. You can't grab attention, hold attention and that's it. The flow must continue, right? It must continue
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all the time. I noticed one thing. When you grab and hold attention, but do not give monetization, or do not send it further somewhere, through a partnership or just recommend somewhere, then a person feels unfulfilled.
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A stop. A stop. The dynamics are disrupted. The third factor is especially relevant to business, which is monetization. This is when you give him the solution to his problem. That is, you grab his attention, then he holds his attention and says, "Look,
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there is such a problem, it can be solved like this, like this, like this." And then you give a solution. And then imagine you raised the problem, explained the depth of this problem and did not give a solution. Therefore, any business, any human
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activity consists of these three aspects: capturing attention, keeping attention, and monetization or further implementation of the captured and kept attention. And this is probably the main secret of any brand and in general any success. If you look at any large businessmen, they are mostly PR people, Elon Musk, look, they
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are PR people, they are skillful, to control the attention of the crowd, people, because where there is attention, there is money, where there is attention, there is respect, respect. Everything is connected with attention. Attention is the main currency, especially in the modern
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world, it becomes even more expensive. Yes, of course. The third point was especially valuable for me. People feel a stop if they are not directed anywhere. I was sometimes shy. I tell them something interesting, and now I have to say: "Go buy something
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or go there." I stopped myself. Just recently I began to realize that this is wrong. The flow should flow. Interestingly, we talked to Oskar Hartman. Oskar Hartman says: "Marguerite, I have a belief that it is necessary to give benefit for free." I say:
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"Oskar, he came to me with a request, and I said, "Your request was that your accounts do not grow at all." And why do not the accounts grow? Because the quality of the content does not grow. And why does the quality of the
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content not grow? Because you do not have quality feedback. How does the mechanics work? You grab attention, you hold attention, then you give content, monetize, and in return you get feedback. When you give content for free, everyone praises you and no one
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hates you. But as soon as you start giving paid courses or paid products, you immediately get hate and people point out your shortcomings. And this is how you improve. And as a result, you have to improve, you have to take into account
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people's opinions and prepare your content for people's opinions. And so you get distracted. Therefore, when I said: "Attention, attention, attention, monetization," there is still a continuation. And continuation, feedback and improvement. And so on. Five steps. And so on. Yes. And so
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on. Five steps. Great. Another point that I personally wanted to ask for advice. I have one area that, on the one hand, says: "Investor level. Get to the investor level." Well, this is, as it were, for an entrepreneur, this is,
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in any case, growth, scaling, whatever. Change of roles, higher role, etc. If you talk personally about me, I have extremely unsuccessful investment experience, if we are talking about funds, when I give money to someone without a personal account. My strong side is people. If I like someone,
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I can go there as a partner, I can go there with money or with some resources, intellectual abilities, connections, technologies. But several times I just entered with money. The first time was 30 years ago. Mary L
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$ 50,000. At that time, it was a lot of money. Well, significantly more than now, at least. I invested them, and I noticed two things behind me. First, I don't understand how to control them somehow, what will happen
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next. And secondly, the deep problem, personally, is that I can't motivate myself to be interested in it. I don't care about $30,000. They are pretty important for me now, and they were very important then. I'm losing interest. I gave it and it will be what it is. I went there, looked,
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then called. 30 years ago there were other funds. Then, after three years, when I remembered it, it turned out that they had another crisis. In short, I lost everything.
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Then I tried again, similarly, with the same result. And before trying for the third time, I decided to ask the wise Margulano what to do. Is it not mine or do I have a chance? Look, the question of investment is not a
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question of earning money, it is actually a question of the way of thinking. Because investment is not about money, it is about the way of thinking, because every person makes a lot of investment decisions every day. Where to
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spend your energy, where to spend your time, where to spend your attention, the most precious currency, where to spend your money, how to dispose of it, those resources that are there. You have some money, business, etc. If you approach investments
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as isolated, that there is my activity, and there are investments, then most likely you will lose it all the time. It will happen all the time. They are actually given to us to improve in that sphere. It's like a light of our weaknesses. Exactly. It shows that
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here you are weak, and here you need to pull yourself up. Or don't go there at all. And what way should I go? If the advice is not to climb, then it is clear, but if the recommendation is to pull up, then what
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exactly should I pull up? How can I change my thinking so that I treat this as my kind of activity, and not as something that I just gave and someone there should earn for me. Where is this shift? Look, it's like in any
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case, You need to start from the close circle. You don't need to invest in funds, in some distant shares, distant companies, unrecognized, incomprehensible and so on. You need to start with simple and understandable things. It's like, you know, like training children.
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Children have a short will, they need to act immediately, reward or punishment. Then the learning curve is very short. So in your case, you don't need to go to some complex funds, investment tools, you need to study it, it's a long time, etc.
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It's very simple to start. Your immediate environment. First, you can just buy an apartment in the next house and rent it. It's just a simple thing. You can go and look for it. I'll interrupt you for a second. I'm not disrespecting
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you, I'm just saying that this was the most profitable business I've ever had in my life, in which I've made the most money. Before I opened Performio, I bought private stores in Moscow in a very tricky way for seven years. I bought a
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lot of property. Then I bought a room in Moscow and rented it. I would not have compared it to investments. I have something wrong in my assessment. It was not difficult. It was amazingly good, beautiful, easy, profitable. It
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gave me a sea of different pleasures. This says that you are not a successful investor. There are no such things. Yes. You see, you need to clearly understand through which channels, from a religious point of view, I will define it this
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way, through which channels the Almighty gives me His good. And always when people ask me how to learn to invest, I say: always dance from the center to the edge. Unfortunately, people immediately want, you know, the neighbor's lawn is greener, there is a
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large piece of land on the far corner. In fact, it doesn't work that way.
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It is important from the point of view of learning and from the point of view of strengthening your dopamine system when you set a goal, bought, made, received a profit. Or you didn't get a profit, you immediately got a lesson. So, it is
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offered gradually to others, right? It works more gradually, right? Of course. From more accessible borders. Of course. First you need to... It's getting more complicated. First, you bought a house in the next block, rented it or sold it. Or you bought an apartment
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in your own neighborhood, rented it. You got into the market. But at least, what did you provide? The first rule of Warren Buffett: never lose money. The second rule of Warren Buffett: never forget the first rule. At least, you've already provided it. In
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fact, you know, I say: Investments are, like business, like any success in life, you know, imagine that you went to the casino and they tell you: "Casino, your task is to win." When your task is to win, you start playing madly
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and by 12 o'clock the guards throw you out of the casino. If you are given a task to work in a casino until 6 am and in the meantime, closer to closing, they will also play a car, an additional prize
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among the participants, then you understand that the main task is to survive. Because the car can only be won by someone who has not thrown it out yet. Until 6 am. You immediately change the strategy, you immediately start betting on one dollar. Because
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your goal is not to win, your goal is to survive. If every day you will ensure the goal to survive, then you have the maximum chances to win a little, and plus to win a car. That is, so in life. A car is
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a successful investment that will happen sooner or later due to accumulation of experience. It can be more, you can win a jackpot. But the point is that in life, for example, if we take an example from life, I have never seen a
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winner among the dead. I have never even read about it. The winner is always among the living. That sounds great. So, the first rule is to survive. And if you survive, only after that you have a chance to become a winner. But surviving
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is the first task. And in investments, when you take the first steps, your first task is to survive, your first task is not to lose money. And if you achieve this, and you can achieve this when you invest only in the nearest,
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understandable circle, keep yourself in the field of your competence, then you have no worries, you sleep peacefully, you know what to do next. Excellent. And it is necessary to complicate gradually. You will understand yourself, at some point you will already know this business
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so much that you will start playing and put a little more difficult tasks in yourself. A little more difficult, a little more difficult, a little more difficult and then.
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When you learn something valuable, sometimes it's a little disappointing that you didn't learn it before, a couple of decades ago. I'm not saying out of greed that I would have earned a lot of money there, In my age, when something sounds
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slowly, I have to hurry. If I learned it at 25, it would be incredibly valuable. Therefore, I envy those who listen to this interview, learn it in time and will do it. In fact, it works a little differently. If you
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learned it at 20-25 years old, you would make more mistakes. Then you would need another knowledge. That is, you would have made mistakes and lost money anyway. Your mistakes, you still get your mistakes. And you would have lost money. But
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now you would have lost money on something else, not on this. Okay, I calmed down a little. This is good. We figured out the investments. The second most important question for me is artificial intelligence. I saw somewhere in the posts that this is
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now the main direction of activity or one of the main, at least in the direction of investments, research, all this. If I understood correctly, it was decided to invest in several robots, if I'm not mistaken, medicine and longevity and...
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No, no, robots, artificial intelligence and crypto security. Not crypto, but cyber security. Cyber security, yes, and health. It's interesting for me to stay. Cyber security and health. Well, to whom what is called. Yes, cyber security, yes, robotics and artificial intelligence. Well, I'm sure that the with a good sense
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of systematization, in a good sense of precision, and all this, you are definitely, because it was a few months ago, I read that you have definitely advanced to some extent. I am many steps behind. Despite the fact that I have a profession, an
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application in mathematics, and a mathematical mind, I use artificial intelligence, Not by appointment. Recently, one of the specialists explained that I use it as a database, and this is completely wrong. It was just in the first interview that I took with the
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former director of Yandex for international development. But it doesn't matter. I wanted to ask what you can do for someone like me. I have several businesses. Some are known, some are unknown. Often it's not about my business. And I have a
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feeling that is heated up by different authoritative people, one of whom is Morgulan, who says that, listen, this artificial intelligence, you have to go there or you'll be late.
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And this, in principle, It's logical and I agree with it rather than disagree. But the feeling of fear, if it's a long-term fear that you don't do anything with, it's not the healthiest feeling for the business. Therefore, if you translate it into a
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constructive framework, simply from the idea that "guys, let's do it or you'll all be late", What specific steps should I take to get to know this business from the right side and to come to know how to use it in business? Because, for
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example, if we talk about performance, what is called the God himself commanded to use the artificial intelligence, if I somehow teach him to think about it, like me, according to the assessment of personal tests, then it may very well be that it will
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be a billion-dollar project. It may very well be. But I'm not asking how to make a billion-dollar project, I would like to ask more, but I'm three steps ahead of that. How can I do it a little bit on my own and get
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to know it from the right side? Because maybe some courses need to be passed, someone says, you don't need any courses, you need to start using them, and at the same time 25 people offer different courses to buy from them. But my friends
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have been calling me a trend catcher for a long time. I have always been catching trends. They always said: "Interesting, there was a banking trend, you jumped there. There was telecommunications, you jumped there. Development, you jumped there. And now when social networks appeared,
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you jumped there. And now artificial intelligence, you are there again." My natural feeling is that I have money and attention. And the trend is nothing but an indicator of where the attention of society has shifted. In this case, there
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is no person who doesn't talk about artificial intelligence and no one who is not afraid of it. Everyone is afraid of it, everyone talks about it, and this is the main hype that everyone is talking about. And as in any hype, there is
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always polarization. Someone says: "Oh, this is complete nonsense, nothing will happen." And the second part is: "We are done, we don't even have to do anything, we are done." Well, a panicky mood and, on the contrary, skeptics.
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And the truth is actually in the middle. Artificial intelligence is really a powerful technology. It's hard to compare it with anything, maybe with the Internet, with electricity. It's a big leap, but artificial intelligence itself doesn't do anything new, it just makes smart people smarter, and stupid
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people even dumber. And unfortunately, since the majority of people use artificial intelligence as a replacement for Google, And instead of searching, they prefer to get a ready answer, then, accordingly, the person no longer looks for it, and because of this he becomes stupid, especially if it's children. And
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the second thing is that the artificial intelligence itself becomes stupid because its algorithms take into account previous questions, and the more stupid the questions, the more stupid it answers. Thus, AI is a very cool tool in the hands of a well-known person. How to start learning it?
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To start learning it, I started... To use it correctly. Yes, I started to study it. I started to study and look at where it all started.
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I started to study the technology itself. The technology that is embedded in the art.
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Yes, machine learning, where it all started, how it was created, what layers it consists of, what is an art, what is a transformer, what is a large language model.
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how it operates with probabilities and so on. For me, it is always important when I study a topic, to first study the theoretical fundamental basis. And see it as a whole. Yes. For me, too, it is the same. Until I see it as
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a whole and understand it, I can't do anything. Yes, yes, the fundamental basis is important. I'm sorry, is there any course or one place where all this is? Or did you have to go through all this yourself? I subscribed to a large number
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of channels, watched a large number of videos, At that time there was no such course, now there are different courses, but one block was the study of different channels, videos and so on. This is one block. The second
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block is the most effective way to do something right away. I started doing it right away and deepened my knowledge of vibe coding. I started writing applications, I started doing chatbots, telegram bots. sites and so on. Question.
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If you remember the answer to my first question about investment, where one of the recommendations was to gradually not go to the far end for the biggest beast, but gradually. In this answer, what would be the first step? I have to start
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doing something myself. What exactly? Let's take the example of the GPT chart. The first example needs to be dealt with context. Because the accuracy of the answer directly depends on the presence of context in this GPT chart.
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To give it an exact context, you need to understand the memory levels that it has. It has system memory, where you go into customization. It has memory level at the level of GPTs, that is, these are custom GPTs that you
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can configure. It has it at the level of the project and it has it at the level of the chat itself, one chat. And different levels have different specifics for different purposes. The first thing to learn is how memory is arranged. Just by "tyk" method? No, no,
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just to understand how memory is arranged and what prompts are inserted at different levels. This is the first point. The second point is to understand the strength and weakness of AI. And it is that I have a statement: "Where there is your strength, there is your weakness." I was thinking about the
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weakness of AI. I understood that AI is trained on the Internet. Accordingly, it knows everything. But the problem is when you know everything, you can't choose any side, because you have a counter argument for any argument. And when a person asks him a
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simple question, he gives an average temperature in the hospital, so that it is neither yours nor ours. For example, if you ask about Democrats or Republicans, he will give you an answer neither Republican nor Democrat, but so that it was in the middle.
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Because he has a counter knowledge for any knowledge. And it's very important to push him in the right direction. And you can only push him out by creating roles for him. That's why I created 28 assistants. Each of
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them gave his role, his function, etc. So you created a context, right? From what point of view does he look at it? For example, I have an assistant, Albert. There is an assistant Islam, there is an assistant Don Juan, there is an assistant Warren, there is an assistant Bobby. I took the
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psychotype of Bobby Axelrod from the billionaires and described it completely. You are so-and-so, you are tough, cynical, you only answer, in any case, you only see how to make a profit and so on. For example, Warren Buffett, I described him. Then
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Don Juan, you see esotericism in everything, you see laws that ordinary people do not see, and so on. And thanks to this, I put it all into systemic memory. And when I ask any question, well, first of all, when I create projects, I mark who is one of my assistants
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in this project. And they are different, there can be several different assistants in one project. And then they will give different answers.
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I have a separate project from the advice of wise men, for business. I have an assistant there, Wendy Ross, a performance coach from the series "Billions". Martha, family psychologist, etc. But the point is that I define the project, that is, the field of activity in which I want to
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get information, I write there who is involved in this project. And in my main memory, I have all 28 assistants. And after that, when I ask a question, I'm so focused on the prompt that he tells me, "Which assistant do
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you want to work with?" I say, "Let Albert answer me." Albert is Einstein. He is a purely scientific person, he is very theoretical, he knows all science, all research, etc. And I say, "Let Albert answer me." Albert answers me, then I say, "Let
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Islam answer me from the point of view of religion." He answers, then I say, "Let Dong Huan say his opinion." And then let Bobby say his opinion, and so on. And so the opinion is all gathered. I have Logos, for example, Socrates. Logos
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is purely logical, he looks at whether the logic is violated and so on. And so the same GPT he can play different roles and sometimes even argue with himself directly, but I see that the truth is born. Super interesting. That is, it is very important The problem
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is that he knows a lot, but he doesn't go deep. So I have to force him to do it. Yes, you have to force him to do it. And by creating a context, if I understand correctly. You give him a role and say,
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you have to say this. Albert, for example, you have to attach sources to what you were writing, scientific data, and so on. Albert Einstein. Yes. And, for example, Don Juan, or, for example, I have Taleb. from Nassim Taleb, a street wise man. I
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say, look, Albert told me so and so, according to science, Taleb, what do you think, does it work? He says, yes, it's complete crap, it doesn't work like that.
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That is, Taleb tells me, it's complete crap, it doesn't work like that. I say, why doesn't it work? Science says so and so. He says, yes, science may say so and so, but this is for some theoretical research. But I grew up on
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the street, and it works like this. And they give me... Super interesting. And here is the second point. The first one is to deal with memory. The second is to build an army of assistants. The third level of artificial intelligence is when you do so-called
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RAG. Retrieved Augmented Generation. You take memory. database, there is a relational database, there is a vector database, there is a graph database, and so on. You take all your knowledge, all your books, which you believe in and respect, download
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them there and connect them to your neurons. And then, when it gives an answer, You can say what I had in the database, what was in that book. It doesn't galationize, it directly answers what is in your database. This
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is necessary for business, when I will teach him to evaluate personal tests. Yes, you must have all your instructions, all the requirements. All my training will need to be transcribed, put there. Yes, you download everything and now it works within the framework of
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the database that you have defined. It is very accurate and does not glide. This is the third level. The fourth level is when you create an army of agents.
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And agents are those people, for example, there is an agent who scans, he knows my entire knowledge base, he scans the Internet and says, "The latest scientific data began to contradict this, what you have noted." What do you prefer to study, to
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change yours or do you want to look at the source? I look and there agents also play a role. For example, an agent scout monitors the network, selects the knowledge that I need. An agent expert checks that all these sources were correct, that there was no logic error and so
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on and so forth. An analyst analyzes everything, an agent-director directs everything, determines priorities, and so on. And so there is a whole army of agents, and they perform this task, and as a result, your database is constantly updated and
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fresh, and corresponds to all scientific data, and so on. Cool. I'm sure there are next steps. I'm sure there are next steps, but I think it's better for me to discuss them in our next interview. I'm going to
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do these first ones. I aimed for the first three steps. And every step, it sharply increases the intellectual abilities of your neurons and you begin to enjoy it. As soon as you have established it in the form of pleasure, you can
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set it. This is very important, it was pleasure, not torment, but pleasure. Then you can set the next goal. It's hard to torment regularly. This is exactly the answer to the rule when I say successful people are people who have turned achieving goals
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into a habit. And habit is a loop of forming a habit, there is a goal, action, achievement of results, reward. After the reward, self-esteem increases, a higher goal is set. Very valuable. If we go from artificial intelligence to the direction
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that I... Well, I've actually said about artificial intelligence for personal use. But it was the last time when we talked about databases. It's still personal.
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Well, yes. It can be used in a company, but in fact in a company I've seen how AI will be introduced in the economy.
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It will be like this. There are progressive companies that will start to introduce AI, but they will introduce it as an assistant to their employees. Like CRM, 1S and so on. But in the end, if we take the end of
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the road, everyone will be won by a company where the core is AI, So, now the whole business... And the employees will help a little sometimes? Well, not even help. The person will change his role in general. It will be a different
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role there. Now we have a person-centered business, and there will be an artificial intelligence-centered business. And so I immediately start building this type of business. And for this I invest in these companies in the USA, for example. One of my investments, by the
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way, is called JobHire. They are growing. Is it from the HR sector? Yes, they grow 25% per month. They just fly into the sky.
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I have several companies. One company is in the field of accounting. They tell me, "Margon, you won't believe it, but in America it seems progressive." In fact, there are Wall Street and Main Street. Main Street is the whole of America, like Moscow and the rest of Russia. So,
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in the rest of America, I will show you photos, they still consider the accountant as a calculator. Well, it's really the last century. And they are building a company that fully conducts accounting. In America? American accounting? Yes, American. So now I'm investing in a company that already initially builds the whole business
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on the basis of AI. And people are just like controllers, it's called human in the loop, when a person controls the work of AI. I see. But I want to do the same in the field of testing, so that AI does it right
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there. I'll say it's easy. It's a month of work maximum. I study from one side, on the other hand, I do it myself, on the third side I invest there, and on the fourth I run there, go there and put
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my head in that direction. Excellent, thank you. Now, if I take a little more people and a topic that is closer to me, in which I feel more, I wanted to talk about things that are not often talked about in interviews, about deep
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issues of ethics, a little bit of nobility, orderliness, things like that. And I will explain. I would not talk about it with everyone, but you, I can't even say "you" now, I respect you in this area. Thank you. You are a very
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narrow circle of people whose opinion in these areas is really important and interesting for me. I say this not as a compliment to the camera, but for real. I can even explain why. Don't overestimate yourself. I don't know. I can explain why. I
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can argue. In fact, I can argue. I want to show this argument, I think it will be very instructive to the audience, listeners, subscribers, because I'm literally distracted by a minute or two. I read some seminars on hiring,
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well, in performance, I read them for 24 years. There were 4-day, 7-day, 10-day, then they became online, in different formats, but one way or another, a huge number of people passed them. I'm talking about the Russian-speaking business community, although they also have a place in other languages. And so,
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relatively speaking, probably half of all the famous people in the Russian-speaking business community, consultants, coaches, mentors, just those who are strongly pushed by the personal brand, many of them have passed my trainings. Many of them began their consulting activities after my training. Apparently, there is something reasonable
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and useful in this training, because many of them start to broadcast this to their students, their followers, in their programs, in their content, and so on. And so they are all divided on a scale, you can place them like this. Well, those who
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did not read the right books in their childhood forget to even say that they heard it at Sidorenko and in "Perform" and give it up for their own. At the top of this scale, that I met in 24 years, and this is
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almost the fourth century, I'm not talking about two people. The top of this scale in terms of orderliness, respect for someone else's property, intellectual property, etc. are those who remember what I said, remember it, talk about it, and, accordingly, help someone to subscribe
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to me or join my company and buy something from us. And that's all in the middle. Murgulan was the first in the fourth century. When I met him, having passed my training with something that Marguelan liked and that Marguelan
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wanted to give in some form to his followers, he wrote me a very direct message. First of all, am I against it? If he will give this in this form and is ready to agree with me. Moreover, Marguelan asked me under what conditions
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he can do this. We agreed on these conditions with him, and Marguelan already I will not reveal these details, but I can say that it is very much for this whole range. I have hair and sweat. This means that I am not reading compliments on camera. I have indicators.
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I shave them off here so that I don't have to have all the hair. It's incredibly interesting. And it's also interesting, because if you take all these people who, one way or another, retell something from me, there is nothing wrong
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with that, because we are some ideas we give birth to ourselves, and some we take from someone else. Moreover, it is not always easy to define unambiguously: did you come up with it yourself or did you take it from someone else? I understand
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all the subtleties and nuances, but nevertheless, all these people, with great respect for them, by the way, I have more respect for the upper range of the scale than for the lower one, but I just want to say that For some reason, Sissimbai's
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"Morgulan" went above this range. And for some reason, if Sissimbai's "Morgulan" is compared to those who are here, Sissimbai's "Morgulan" is richer than each of them and more successful. Or maybe they are all taken together. And I just wanted to...
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Because this is not a fashionable topic somehow. But I am not even an entrepreneur in my soul, but an enlightened one. I really like to convey some kind, eternal things to people, which make them better, more successful, more effective. And it seemed to
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me that we are a little bit of a family in this sense, in some way. I wanted to talk about it. After all, it is certainly not an accident.
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You understand, it is orderliness, respect for someone else's property, including intellectual property. It is directness, it is the absence of greed. And at the same time, This corresponds to the most successful of a large number of quite successful people. How do you approach
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this? I have several specific questions, but maybe you already know what to say. Maybe while I was telling you all this, something came to mind. Because I think it is insanely important in our society, which, from my point of view, in the spiritual
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and moral sense, is degrading a little. Well, look, I have never had this thought, and I always stick to it. Look, I have a rule: the further the goal, the closer people are. Let me explain. In the long term, all 8 billion people have the same goal
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- to survive. We don't have any disagreement here, do we? No. Then, if we take Kazakhstan, all Kazakhstani people have the same goal that Kazakhstan should be rich. And I am talking about the fact that our communication, in fact, begins to take place at the level of short-term
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goals. The shorter the goal a person pursues, the greater the disagreement between people. That's why I always go for long-term goals. And when I go for long-term goals, I understand that the interests of my suppliers, my customers, my clients, my state and my family are the same. I
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liked it when the founder of Toyota said that they created a Kaizen technology system and implemented it in their companies. And Toyota's efficiency has grown sharply. It grew and then stopped. When they started to investigate, it turned out that their efficiency has increased, but the efficiency of their suppliers
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and distributors remained at the same level and the narrow throat moved there. Then the founder of Toyota said: "We must teach this technology to everyone, because starting from the mining of iron ore and until the transfer of keys to the consumer, this is
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all Toyota. We only have different shareholders." And with this approach, he just came to the level of thinking. He came to that level of thinking when he realized that the goal is the same for all the chain of creation of
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value. It's when you go down to the company level and find out that your goal contradicts the goal of your customers, your consumers. The customers want it cheaper. And when you raise it to the next level, you realize that you have the same
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goal in all of you. A great point of view. That's why I come from this, and it helps me find more suppliers, find more partners, it's easier to collaborate, and people help me more. Because I speak their language about their goals. And in
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fact, these are my goals. You know, I also noticed one more thing, that the highest form of altruism is always the highest form of egoism. Because egoism and altruism are two sides of the same coin. You make a circle like this and you
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rest on yourself. Interesting point of view. Great. Therefore, egoists who really deeply love themselves, they usually love humanity. Yes, exactly. I absolutely agree that you need to love yourself. If you don't love yourself and throw yourself out of this chain, then others
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will not be able to love well either. Well, I associate this with energy. The fact is that a person who loves other people is usually an energetically proficient person.
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I even have a saying that only happy people should work as teachers, because a unhappy person cannot teach anything positive to anyone, he can only teach something negative. Therefore, it is better to isolate such people. Great. And if we move
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this topic a little bit towards more specific situations, for example, And what you said about the situation, that I am more successful, because... No, more successful by objective indicators. I make decisions based on long-term goals.
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I heard that. And I heard that the more intelligent a person is, the further he goes. the longer the future he will consider when making a decision. In fact, it is practically the same thing. Moreover, you know, I thought about it, there is a direct correlation between the orderliness of a person,
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or rather, between the distance between his goal and his orderliness. A person with a short horizon is very unruly. But he will be less successful as a result. This is very valuable to people. The problem is that when you have a short horizon,
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you behave unruly, and, accordingly, you have a lot of opposition, because other people treat you the same way. When you set long-term goals, it turns out that you have no opposition, because your goals are the same. And there is more help, but less
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opposition. Great. Great. If I now draw a few specific contexts for him about this question, we will talk about it in a more specific application. Do you mind? It's okay. For example, if we take a commercial company, a more grounded
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question, but basically from the same area. There are co-owners, one owner, co-owner, there is a top manager. The question is, how much does a top manager pay?
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Well, it is clear that in accordance with the rules of financial distribution, it is clear. But we understand, we are the first people in the company, that these rules of distribution of finances we establish in our company. And where is this
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golden middle? How much to pay? Yes. Well, let's say, well, okay, and if there are some super-earnings, It is clear that we need to comply with the agreement.
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I would not ask such trivial things. I would not ask in this company: "Is it worth keeping the agreement?" I have an answer, I do not ask this question, it does not stand up to me. If we kept the agreement, then something else
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appeared. It is clear that the agreement is win-win, we strive for them, we have established them, everything is fine. And now something additional appeared. But it happens. Jackpot. And after all, it is clear that in the hands of the first person decide which
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piece of this jackpot I will give to those who helped me there one way or another. And yet it is still necessary to see that they helped me. After all, the personal driver helped me a little, and the personal assistant helped me a
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little. As if few people talk about it, but I know for sure that personal assistants help amazingly. They also save attention, and so on. Not to mention the commercial directors, top directors. We actually solve this problem, as I understand, well, as it seems
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to me, not from the point of view of economic business rules, but from the idea of some kind of universal ideals and what is close to us. And there is some kind of golden middle, as always. Extremities are always bad. Here I have,
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for example, if we talk about me, I have, for example, I am on the other side of the extreme. I love people very much, and the most valuable thing for me is I can give too much to the client. That's why I like
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it when my partners stop me. Because it's very important who you give to. From my clients' experience, I know that if you chose people incorrectly, if you chose correctly, then there's a horse's food. But if you suddenly chose people incorrectly, and you start
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giving them a lot, then usually it is wrongly interpreted and also leads to unnecessary troubles. They begin to feel unchangeable, perverted. From what considerations, criteria, rules or principles does Murguulan define this golden middle in such questions? Look, every time when ... I have a systematic approach
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in general and I do not believe in any decisions of people. So every time when the question is about me making a decision, I understand that the correctness of this decision will be 50/50, no more. And I very optimistically assess
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my capabilities. Therefore, I try to make sure that such decisions are never made. By yourself? Yes, by myself. What do I do for this? I am guided only by principles. What are the principles? The principles are that if a person does not reach
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the basic KPI, he should lose. This is the first. Second, if he achieves, he gets a base. If he overcomes, he gets a bonus. And if, starting from some level, there is an escalation, I call it, I make a pin. Every percent of overcompletion of KPI leads to 2% increase
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in the bonus. After another cut, every percent of the KPI increase is reduced to 3, 4, 5, but this should not bring more than 50% of the profit. This is the first point. The second point is that part
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of the bonus is paid off for the fulfillment of team goals. part of the bonus is paid off and paid off. So you are inclined to share some team bonus with them? Yes, this is the same situation with the team.
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It's just that the team doesn't pay everything, but it is held in order to pay the team members, even for those who have not completed their KPI. Therefore, part of the bonus is paid off for the team, and part for self-development. If a
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person has developed, he gets a bonus for breaking even if he didn't achieve his goal. Because sometimes it's not the season, And he worked and got fired. And sometimes many mistakes are made, they are rewarded, and especially the sellers received, and it was the season, he got lucky and left.
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This is the second point. And the third point, I always have a punishment for violating corporate ethics, morality, and so on, immediately fired. That is, we do not keep toxic employees, even if they are effective. So, the frame is like
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this. I immediately agree on the frame and on this escalation, on this "pick". I do everything so that the calculation of his income does not depend on my calculation. So that he can just count on the calculator. And he himself will, accordingly, influence this more and
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consider it more fair. We initially cut the entire business into products and give all the power to the level of products. Because the product manager is practically a CEO. He has his own marketer, his own salesman. You try to do
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more with such a structure. Yes, horizontally. Because at that level, coordination is easier, communication is easier, KPI is easier, calculation is easier. At this huge level of the manager, you try to avoid this. Yes. In this way, I systematically eliminate the need to
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make decisions. And I build a fair system, not a fair decision. I see. And that's why the feeling of justice takes place in all involved parties. Because the main thing, besides justice, is the feeling of justice. Yes, yes. Because sometimes money is shared
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fairly, but someone does not understand why, he feels injustice. Yes, yes. Moreover, even sometimes a person earns well, but if he does not feel that he earned it fairly, he is also unhappy. Super. If we take a counteragent. partners, well, not partners, that
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I have 60, someone has 40, but partners, well, in business, we do something like a supplier, I don't know. And it's clear that we play win-win, it's clear that we follow the agreement and try to talk about everything as much as possible, but
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sometimes there are failures in the post-major, and there are also successes. Suddenly, a piece appeared, which I can take from myself, without violating, no one will claim to me that I violated the agreement, but I can share it with them. I
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don't have anything better for myself. And the question always changes: how to divide? Because I always want to share, but I don't want to offend myself, I don't want to be an idiot, and so on. And so I found only one principle for
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myself, how to share in this case. I put myself in his place, and I have the ability to look at life through the eyes of another person. Well, to some extent. In my opinion, this is the most valuable ability, I try to develop
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it, but to some extent I have it. And I look from his point of view, I open all the data, I look at how he would look at it, then I look at mine, at his. Well, I play chess, I was a chess
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player in childhood, now I'm dumb, but in childhood I was very smart, I played chess well. And in principle, you can play by running around the board or changing it. And is there any other system, technological way? Well, there is a situation when
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there is a piece of it. If it is mine and there is no reason to believe that Sidorenko can claim it, then it is clear. Well, yours is yours.
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But sometimes moral dilemmas arise as if it is formally yours, but you understand that there is a share of Sidorenko in it. I don't like it here. I already like the topic. Let's assume, right? Yes, I understand. In such cases, there
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is a very good method called "select and divide". You divide and offer to choose? Yes. One divides, the other chooses. And this is a crazy effective way. Sometimes partners are divided. Both parties are interested in not deceiving each other. Imagine a cake. One divides, and he divides in such a
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way that it is perfect. If he leaves more to himself, he will choose more. I'm sorry, but such a separation principle is suitable only if there is an initial idea that we are in half. And if this is the main merit of
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Margulano, but the idea came to mind that Sidorenko also deserved a little bit, then how? Because then this principle is not suitable. In such cases, I always serve from long-term perspectives. I have two approaches. The first is on the one hand, I
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look for an alternative. Because I believe that every person should get what he deserves. If there was an alternative that cost $100,000 and I paid him $100,000, then I say, "What should I pay for?" There are 100,000 of them
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on the market. This is a standard service. But if you have found something non-standard, which is not on the market, then I am already from a long-term perspective and understand how much to give. So, there is also some kind of sense of justice
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involved. Yes, I understand. Long-term perspective, in fact, the principle is very simple. Because someone may ask, "How do you define long-term?" It's very simple. The long-term perspective means this: at what cost will this person do exactly the same in
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the future? I even have such a concept as "charge people" about this. That is, when there is such a situation, I overpay, and people who are with me say, "Why did you overpay?" I'm constantly told that. I say, because you
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see people as expenses, and I see people as income. That's why I overpaid now, but this is an investment, because I know this rule: a person always returns to where he was good and where he got the profit. And if he earned on
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me, and even a little undeserved, he understands it, and when he has any next opportunity, he will be the first to turn to me. It's not a guarantee, but we operate in this world not with guarantees, we always
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operate with probabilities. And all you have to do during your life is to increase your probabilities all the time. Great. A very lyrical question about children. We are already at the end, a couple of questions. What do you want to say? I'm not a specialist in
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this. I'm just lucky. You just happened to appear in the cabbage. That's true. When I'm asked about raising children, I say that I'm just lucky with children. For me, people are important, especially my relatives. I love my family very much. We have two
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beautiful children. Son is 17 years old, daughter is 13. When someone looks at our family and says that I have a great relationship with them, and my wife Ira has fantastic relationships with them. Everything is fine. Well, everything is fine, it doesn't happen. But I can say that
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I noticed a problem a couple of years ago. When something happens emotionally difficult for children, when only emotions and instincts work, they run to their mother, not to me. On the one hand, I am very pleased that they
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have an amazing mother, I am happy for them and I am ready. But I know that in some life situations that have not yet come, although they are already beginning to come, if it is boys, girls, nuances of human relationships, which is my
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area of expertise, it would be more useful for children to come to me sometimes.
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At the same time, I understand, because I have been professionally researching for 5-10 years, family issues, including education and training of children, I understand that this line between parents and children is actually the most valuable thing that should be created by parents. Why?
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Because if this line is not there, then all my might, resources, reason, wisdom, it can all be thrown into the trash can, because when it is necessary to help a child, I will not even know that the child needs help. The logic
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is clear. And a couple of years ago, seeing how daughters and sons instinctively run to their mothers several times, on the one hand, I am glad to see the attitude of my children to my wife, to their mother. All the hair stands in
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the smoke at this moment. But I realized that I made such a conclusion about myself: "Vova, you worked too much." And so, for the last two years, I deliberately try to... Well, there are two criteria in general: quality and quantity. I still
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work a lot, but sometimes I try to interact more qualitatively, in order to strengthen this. And you have to play, you have to fool around, because they go to a friend at a difficult moment, not to a smart teacher. Have you met with
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such questions, problems? What kind of morgulam is a father for his beautiful daughters? I think it's much easier. Recently, one of my students asked me about children, gadgets. He said, "I make my son work out in the morning,
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he has a button phone and so on. And how to protect people from these children, from temptations, social networks and so on." I'm not an expert in this, but as far as my experience shows, In fact, it's not as scary as they say. I understood that 50% of
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the population depends on genetics. That's 50%. Then there's 50%. The rest of the population, 25%, depends on the environment. So we can manage the environment.
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It's better to send the kids to the environment, not to school. The environment is where the kids are set up. We can influence the environment.
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This is the average. Then there are 25% left, which in turn is divided by 12.5. This depends on our behavior. Because children learn not what they are told, but how parents behave.
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And the last 12.5% remain. And this is how parents behave. You need to concentrate on the fact that there are rules like this: do what you need to do and then do what you want to do. Is it like
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the rules of a gusar or an officer? Do what you should do and then do what you want to do. I say that you should focus on the process.
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Because there is a technology that says that the right process will always lead to the right result. And what is the right process? I'm not saying punishment, but ignoring unwanted behavior and encouraging any unwanted behavior. That's it. It's a very simple rule. Ignoring
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unwanted behavior, not noticing bad, but being good at it, and so on. There's still 12.5% and that's not that much. I just know examples when my brother was pampering his daughter and so on, she grew up to be a wonderful person. He
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was a double player, then he started to do rocket building, became a great player, etc. So I don't think it's a big problem. Now, regarding your question, when children run to Mayans, we overestimate the value of their knowledge
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and experience. They run to their mother to satisfy their specific needs, which we cannot give. Well, it's natural, a mother understands that. Well, that's the thing, she gives them what is more valuable to them than our knowledge and experience. And most likely
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we will not be able to replace it. That's why I feel absolutely calm about it. They also run to their mother, if anything? Well, yes, because I think the issue of oxytocin is more important there. because they need support, socialization,
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sharing, talking. Often a child needs to express, not to get advice. We think it's practical that the child came with a problem, we gave him a solution. But they don't need a solution, they just need to listen. And so I think it's normal that they run
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to their mother, In fact, the father should be more like the background or, I would say, like the wall of the house. It seems functional and inconspicuous from the inside, but in fact it keeps the warmth, keeps the safety, does not let the winds and colds penetrate the house.
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Well, like this. Excellent. Great. And a little more about children. I recently learned that we are similar in something else. Because four years ago I made a school, such an additional education, an easy one. Well, not a full-fledged school,
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but I just discovered, my main motivation was that, choosing the best and most expensive schools in Russia and America for my children, I found a horror for myself. None of these schools have the most important questions, which I consider to be
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the most important for their children. Not that they can't teach them, that's another problem.
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They don't even touch them, they don't even yell at them. I will give you one understanding, for example, the ability to choose friends. Well, what could be more important for a person? At first you choose a friend or a girlfriend, it depends on
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the environment, that is, 25% at once, right there. Because when we tell them that you can't be friends with them, it only causes a reverse effect. Therefore, it is necessary to explain how to choose friends, girlfriends, and then it is a choice of
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a girl, husband, wife, business partners, employers, investors. Well, that is, maybe I didn't find those schools in the first place. And so, in short, I made my own, in which I try to tell my children for a couple of hours a week, in
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my opinion, the most important things. Moreover, I made it for my children and at the same time for the children of my friends and clients. That's how it started.
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A couple of days ago, my friend proudly told me what a wonderful school he had given his child to. And he said, "This is the Murgulan school." Murgulan is also a school that is considered the coolest in Kazakhstan. Or in which Murgulan co-institutes.
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It's an ordinary school. Ordinary, general education. I'm not talking about online. I have such a small online school where I only teach soft skills 2 hours a week. And this is a full-fledged school. I didn't know that there was a school in Urgulan.
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I found out about it from my friend a few days ago. And I wanted to ask what motivated me, why, why the school, for what purpose. I said to myself why I did my own thing. Before you answer this question, by the way,
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I want to recommend that I have long made a classification of friends. I highly recommend it because when many businessmen ask me questions about their friends, I give them a classification, they have a mountain of expectations. My classification removes
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a huge amount of false expectations. We are angry at our friends because our expectations do not match reality. Excessive expectations. And for this you need to classify friends. I have seven types of friends. If they know this, they will have a clear understanding
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of how to classify friends. I will be very happy to meet you and I am almost sure that I will be honored to have my children in my school know this classification. I will be very happy. This is the first point. As for
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schools, I have always had a good and benevolent attitude towards education. Moreover, I am guided by the Chinese saying: "If you want to paint the sea, paint the streams that fall into it." I have long understood for myself that it is pointless to
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change society, politics, and so on. It's too late. We need to change children. So, me and my friends joined hands and I invested 8.5 million dollars. We built a school in Helibury, an English school. At that time we thought it was the
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best school for our children. It is number one in Kazakhstan in terms of income.
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My friend told me about it. He said it was there. It is an English school. And then I became an investor in the second school. It is number two in Kazakhstan in terms of income and number of students. 3,500 students. There are four
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schools: Cambridge, Linguistic, Fizmat, Kazakh. Now the fifth school is launched. But it's a big multi-school. There I am already a shareholder, it's more like a commercial project. Although we don't pay dividends, but still, in the first school we immediately made the decision not to withdraw dividends, but to send them
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to the endowment fund for grants and development. In the second school, we still left that it will be a commercial project and so on. And from the point of view of education, in fact, I went to Finland at one
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time, studied their system, traveled to all the best schools in Finland, South Korea, studied the experience of other countries. I was very interested in this topic. And from there, by the way, I took a lot of methodological things and so on. And in
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general, I am still convinced that The main focus should be on children and youth, but now, in recent years, I see a trend and I am more interested in how to provide education online and with the use of artificial intelligence, but following the
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same principles. I have only online and at the same time, yes. And that's why I stopped going to schools. I was once a shareholder of the university in Kazakhstan.
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I wanted to build a couple more schools there. Then I realized that I had to go online. But still in education? Well, yes. Education is probably the most noble and grateful. And at the same time, if we talk about how far we set
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the goal, it is exactly what it is. And I also connect the purpose of my life with this. Because I think a lot and create a lot of new knowledge. And I have a certain need to share this. And my mission is to live a happy life,
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studying the laws of this world, identifying the most effective and sharing this with people. I study, apply, identify effective and share it with people. And in your schools, these principles that you have identified and formulated, do they pass? No, no,
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in educational schools, no, because there is a state standard. I'm ready to do it myself, by the way, if there is any other principle for children, including the classification of friends, I am right there, with pleasure. It doesn't matter to me if they
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only received my wisdom, the main thing for me is that they became more successful.
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By the way, we can arrange such a thing between schools. One of the things that pushed me to make a school is, well, if I looked at the Russian-speaking space, well, in fact, the last 6 years in America, well, the same thing. It
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seems to me that people are losing their ability by civilized methods, by civilized methods, come to an agreement, prove their right and win the argument. That fists, pistols, rockets, bombs are more often used for this. I don't want to criticize, but probably examples,
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you don't have to go far for examples. And in principle, this is due to the inability of some two people to sit like this and, well, And I took it in the best, well, in good American universities there is
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such a game of debates. There are direct rules and I adapted it I have a course for this, I have 10-11 years of experience in this game. There are teams, questions are asked in advance, but the teams do not know
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which side they need to defend. They prepare for arguments, and then, as a rule, there is a game with the referee. If any of your schools is interested, I am ready to teach the national team at this course, It's all online, in a
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competition. I've done it a couple of times, it looks amazing. The debate is a very cool format, but there is one drawback. What is it? Look, in general, all the problems of the world are not because people can't negotiate, but because people don't
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understand the nature of forces. The fact is that the world is ruled by force.
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Neither law, nor religion, nor ethics. The world is ruled by force. So, here we need to understand what forces exist. I have a concept of movement, or a concept of forces. When you are present in this world, you make an impact
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on this world. You sit, press the chair, take a seat, act benevolently on someone, and not on someone else, and so on. That is, you make an impact on this world. When you are in this world and do something or not do, you automatically cause the forces of counteraction.
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This is also what Newton proved that any body in motion acts directly against the opposite direction, equal force of counteraction. Therefore, you automatically cause the forces of counteraction. Good. But then Newton did not go.
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And I thought further. And what else? When you are in this world, you automatically call another force, which is called the force of co-operation. I will give an example. For example, you want to go to the movies. And your wife says: "Oh,
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you promised me to take me to dinner a long time ago." The wife shows the force of co-operation. And you want to go, but you do not coincide. Suddenly, the children say: "Oh, dad, how cool! We wanted to go to this movie a
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long time ago." Both of you have the force of co-operation. So the whole struggle is not between the forces of opposition or assistance, but you both fight for the forces of inaction. To turn them into forces of assistance. And these are the parents.
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Right? Yes. And these are the parents. And you start appealing to the parents, and the parents say, "Well, okay, you'll always have time to go to the movies in the restaurant." And you won. So, the whole art of debating should be about
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how a person can attract the forces of inaction to his own. Of course. I am far from the idea that the game of debate I am far from the idea that the debate game will solve the entire problem of
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humanity. It only solves a small aspect. But even to attract the forces of support, you still need to find the appropriate arguments. and in the appropriate form, so that the other side, without action, accepts them and becomes a force of
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support with me, and not from the other side. That is, it is just one of the... Of course, you now, as always, looked from above and laid out the system. Yes, yes, it's just a little skill that you have to value. Well, okay.
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If... Unfortunately, I observe international politics now, too. It is precisely that those who are strong break all international rules and it comes into their hands. And they don't really care about attracting a lot of support. Yes, yes. But it gives the other a chance. Yes,
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yes, without a doubt. Absolutely. Exactly. Well, if you imagine that young men and women listen to us, who are now starting their entrepreneurial path, or maybe they think of increasing their educational level, capacity, or maybe they think of going somewhere to
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work for someone. Personally, I don't really like the ideas that some entrepreneurs broadcast, well, who are there, popular, like, if you have something in your head, stop working for the guy. I think this idea is harmful, antisocial, inhumane, insulting to those who work in some company. I respect my top managers
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insanely, and yours too. I have top managers with me who have been working for me for more than 20 years. In a word, if These are all terms that are not very necessary. There are young people, but I'm not talking about entrepreneurs, but
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they are now doing something on this fork. Start-up, you start to get a job or think to get another education. From a huge experience, based on There was a phrase that 50/50 is right and 50/50 is wrong. I do not agree.
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I think you have more right. The more successful a person is, the more percent of the right decisions he has made. At least I think so. This is a mistake of the survivor. How many wrong decisions were made? He made a lot of
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decisions. I said I collected all the loopholes of this world. I heard the definition of an expert. Who is an expert? Who made all possible mistakes in this area?
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Anyway, what would these people be advised by a wise, successful Murguulan? What are the few main tips, based on their experience, that they can take and understand?
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How do they move? What do they do? Or how do they do it? Any of them. What comes to mind? This is my last question. Yes. In any case, look, the message itself, to work for the uncle, is wrong, because people always have
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to work for themselves. Because as soon as you start working for your uncle, you stop your growth. As soon as you start working for yourself, even in the hire, then this uncle quickly notices you and he starts to raise you, because such a
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worker... And you start to become partners. ...a partner for the whole gold. Such a person. And as for young people, I would bring my rules. At one time, Igor Rybakov told me about some program where a secret millionaire, where he was sent to
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some village and he had to survive, achieve success, etc. He said, "How would you do it? Would you be able to get up? If you have everything, name, etc.
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Would you be able to?" I said, "Of course." He said, "And how? Do you have a formula?" I told him this formula: "I have a formula to achieve success in any area of human activity, because success is a movement along the social ladder.
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So, this formula says: give a lot at once, Get it gradually and slowly. And I gave an example. I had a volunteer. His task was to move tables on some form. Then he comes and sees that I'm doing something in
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Excel. He says: "What to do manually? It can be automated." I say: "Yes, how?" He says: "Well, let's do it. I made a quick formula." I say: "No way, you understand Excel?" I asked him if he could do it all
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in graphics, connect it to BI, and he said yes. And at some point he started doing so much, and I had a thought, damn, he's a volunteer, he'll leave tomorrow. I said, can you come to me all the time? He said yes. And
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he started helping, and at some point I thought, damn, I'd better pay you the salary, because I don't want to, I need such a cow myself. He said, "Well, as you wish, I'm ready to help anyway." At some point he started doing so
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much that I started thinking, "Damn, let me pay you a bonus." And so the person grew, grew, grew, and I have a lot of such examples. For example, my educational platform came to SEO as a volunteer. I have a lot of success stories
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when people come as volunteers and rise to the top. Imagine if this volunteer came to me to move tables, what would I tell him? I wouldn't even know about his qualification. And returning to that village, I say, "Imagine, I
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would go and see a crooked fence, I would start to repair it." Why? Because I have a lot of time, a lot of energy. What would he do?
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He would start to repair the fence. Or to mow the lawn. He would start to repair the fence, the owner would come out and say: "What are you doing?" "I'm looking at the crooked fence, I have time, what not to repair?" He would
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laugh, look at me like a fool, then just out of curiosity would look, because people like to see how others work. And then after some time he would bring me a cup of tea and say: "Well, fuck it, drink tea, I'm looking at
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you." And then a cup of tea, and then in the evening we would talk, sit down at the bench. He says, "Come and have dinner." We went to dinner, we started talking, he says, "Where have you been?" I say, "Not yet." He said,
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"Leave it to me. I'll fix him a lamp or something else." And in half a month, the whole village would know that I know everything and would start inviting me. In another half a month, I would say, "My dear, I'm sorry, I want
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to help everyone, I just don't have time, I have no time." They would start sending me money so that I would come to them. And so the income went.
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I'm a kolkhoz representative for another six months. That's it. And it starts with giving everything at once, and you take it gradually. And this world is arranged in such a way, in general, our whole reality is arranged in such a way. First, prove
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your right to have something. Prove your right first. First, bring some benefit to this world. And this world will reward you. And the problem is that most people don't believe that they will be rewarded. So we want to get something first and then
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do something. You have to believe. And when you want to get something and then do something, who will give it to you? No one will give it to you.
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The whole world is holding on. Holding on to resources. And when you give, give, give, this world doesn't want to lose you. And he says, "No, no, you take it. We want you to have more." Interesting. And this is... Everyone holds on to
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such a person: the boss, the shareholder, the partner, this world. Everyone holds on to such a person. And when everyone holds on to such a person, the price of such a person grows. Here is your success and how to treat it in general.
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Interesting. It's like there was a philosophical basis on the other side of one of the main principles of performance. Because if we talk about motivation, this is one of the factors of people's assessment, then right in my technology, People are
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divided into two categories. Some people have an idea that they just want more. They come and ask to raise their salaries.
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For other people, it is natural how to breathe. In order to get something, you must first give. And we have technologies to choose from, and it's the same on the other hand. I was delighted to hear that, because I think that thanks to the fact that now there are
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more people in this category. I have a approach when I evaluate people. First of all, I divide people into two categories: giving and taking. "Giving" doesn't necessarily mean money.
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It's about giving energy, time, etc. I classify people as "giving and taking", and then I take only "giving" people, and this is usually volunteers, I love volunteers, so I then take "giving" people and divide them into two categories. "Solver of problems" and "staff
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of problems", I call them that. Because "staff of problems" is someone who comes and says, "Chef, we have a problem, what should we do?" I don't like people like that. I like people who come and say, "Boss, we had a problem, and I
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solved it like this." - That's a problem solver. - Great. And I have this classification in my head, a matrix, I just put it down. And it works so far. But it's all based on this theoretical basis of how to achieve success. And
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to achieve success, I say, first you need to prove your need to this world.
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Thank you. I'm sure that thanks to I am sure that the subscribers will listen to you even more. I am sure that they have heard a lot of you, but from the fact that they will hear this, I am sure that they will
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become a little or a little more effective, wiser, kinder, happier, more successful. And from this we will all win in the long term. Thank you very much. Thank you.
Topics:Margulan Seisembaypersonal brandartificial intelligenceinvestment strategiesbusiness growthattention economymonetizationentrepreneurshipethics in businessAI integration
