Alex Hormozi’s Facebook Ads Strategy for 2026 — Transcript

Learn Alex Hormozi's Facebook ads strategy for 2026 focusing on avatar targeting, hyper-personalization, and iterative ad creation.

Key Takeaways

Match ad content precisely to the target avatar for better ad performance.
Focus on creating multiple niche-specific ads rather than broad targeting.
Use iterative testing to find and scale the best performing ad angles.
Leverage AI and hyper-personalization to create ads at scale in the future.
Maintain a portfolio of ads that meet or exceed your return efficiency metric to optimize spend.

Summary

Alex Hormozi's Facebook ad strategy emphasizes matching ad content directly to specific avatars or audience segments.
Targeting is less about traditional interest-based methods and more about creating content that resonates with the intended avatar.
The 'Andromeda' algorithm optimizes Facebook's news feed by curating niche-specific ads to relevant audiences.
Successful ads require defining the avatar's problem, the product's mechanism, and creating concepts that combine avatars and templates.
Hormozi advocates for creating many segmented ads targeting very specific slices of an audience to reduce cost per result.
Iterative testing and scaling of ads is crucial, focusing on horizontal exploration followed by deep optimization of winning angles.
Different avatars and ad angles perform uniquely and can be scaled independently without interfering with each other.
Hyper-personalization, enabled by AI, will allow for mass creation of ad permutations by 2026.
Maintaining multiple ad angles above a minimum return efficiency metric (e.g., 2x ROAS) is key to scaling effectively.
The creative process involves continuous cycles of analyzing winning ads and producing new iterations to sustain growth.

Chapters

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Alex Hormozi runs a portfolio of companies that drives over $200 million per year. And whether you agree with everything the guy says or not, his Facebook ad strategy is something that should be studied. Because the principles that he teaches and executes

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behind the scenes are the same ones that you should be applying to your Facebook ad strategy in 2026. The strategies that I'm going to break down in this video are the same strategies that we're applying for the over 100 brands that we

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work with right now at The Moonlight Ers. And while Alex Hormozi has thousands of videos, nearly impossible to watch them all, over the last month me and my team have deduced down these principles to three core strategies that

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you can follow. If you have a chick in the ad, you'll get more chicks. If you've got a black dude in the ads, you'll get more black dudes. If you got an old guy, you'll get more old guys. If you talk about

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Christian stuff with a cross behind, you'll get more Christian people. So, just make sure that your message matches the prospect that you're trying to reach. Who you actually talk about in your ad has a direct relationship to who

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the ad is shown to. You don't need to focus on targeting as much as you used to. You need to focus on the content that you create to target the avatar for you.

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And so, it really should be more than ever value per second, and then with an extra slice of avatar. And what Andromeda did was amazing and terrible at the same time. So, it was amazing for consumers, it was amazing for

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advertisers, but it's a double-edged sword. And so, what Andromeda basically did was, how can we make the news feed as valuable as possible, which is always what Meta's going to try and optimize for, right? You'll notice that more and

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more ads are niche specific in general, right? And so, it's like it's sub-segmented down. So, if you have a plumber who's, you know, wearing his plumber stuff, doing plumber things, and you're talking about plumbing stuff, it's going to get shown to plumbers,

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right? Now, the upside is, because the targeting gotten so much better, your cost per result is going down. So, effectively what Alex is talking about is right on my screen here. Facebook ads used to work in a way where you would

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have your audience and then create a bunch of ads for that audience, even targeting that audience specifically through interest-based targeting. It then shifted to a concept/avatar focused algorithm. The concept itself matches to the audience. Another way to think about this is you have an avatar

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and a template or an angle that actually creates the concept that matches to the audience. So, when you call out the specific avatar, it targets the audience directly. Put into actual practice, you might have an example like this where

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you have two different marketing angles from the same brand targeting completely different avatars. One that's for better poop, better digestion, and the other one that is for keeping your hair thick and full. Totally separate problems solution from the same exact product.

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And so, I'm a part of Alex Hormozi's private group for $1 million plus business owners. And I posted my full take on Andromeda. And before I break this down, which I will in a second, note that the man himself replied and

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gave me the stamp of approval. So, just like Hormozi mentioned, Andromeda is the for you algorithm. The algo curates content to specific people, which are avatars. Those avatars are specific people that your ad is for. Every avatar has a problem and your product is the

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solution. So, your job to beat this algorithm is to define your problems, define your mechanism, which is why your product works, and then build concepts which are avatars and templates put together, and then eventually create iterations on the best performing ads.

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Here's what Hormozi has to say about iterations. Who's running ads to their stuff? Can I get a hands real quick? Okay, so about half of you.

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You obviously you probably already seen this. You need to make way more ads than you did before and you have to do way more segmented in your audiences in terms of your call outs and your messaging than you did before. So, if

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you have instead of making one ad for plumbers, make 10 ads with slightly different slices of plumbing. Like you want to get as niche as you possibly can cuz your cost per result is going to go down, which is a good thing, but you're

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going to have to burn through more of it, but that's the nature of the game now. So, precisely what Hormozi is saying is you find an angle, you find an avatar, and then you go deep on that avatar. So, you go horizontal first, and

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then you go very deep on that one thing that really works. These are called iterations, and we can see that right here through Groom's. Just in the example I gave you before, when we look at healthy hair, right? This is an ad

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angle targeting a very specific avatar, and then we have a bunch of different iterations. So, for example, we have male and female, similar assets. Then we just have a bunch of different angles showing more and more proof, and if you

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go into the Groom's ad library, you'll see thousands, literally thousands of ads targeting these specific angles. And the way that advertising is moving in general, it's going to be about hyper-personalization. So, with AI, you can create way more permutations much

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faster, and so I think we're going to have personalization at scale, and that's 2026. So, let's break this down another way and why this is important.

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I'm going to show you some numbers here as well, because this is going to tie a lot together. Basically, when you have different concepts, those match to audiences. We can call these concepts, we can call these avatars, we can call

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these angles, it's all relatively the same thing for the sake of this conversation. And let's say one of your ads that you created was from Nike, and it was a pair of shoes. If you figure out that this ad in particular works

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very well, your job is then to create a bunch of different iterations of this ad. It doesn't mean you just take the same shoe and you slap a different headline on top of it, but it does mean that this angle, maybe the shoe, maybe

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the style, maybe the tone, something works about it, you need to go deeper on it. The second thing that we need to understand is that when we actually look at the ad accounts performance, things are going to differ based on different

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avatars. For example, some angles/avatars are going to be more scalable than others. Now, old school Facebook would favor the highest return on ad spend, but then your results would fall off a cliff. So, what winds up

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happening in new school Andromeda era Facebook is that each angle drives different performance. So, let's just say number one up here can spend $100 a day at a 5x return on ad spend. This angle as a whole could spend 100 bucks

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at a 5x. Number two could spend $1,000, and it could do so at a 4x. Number three could spend 10k a day, but it can only do so at a two. And the number three and the bottom one down here could spend

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$500 a day, and it could do so at a 3.5. Now, your gut is naturally going to be to say, I want to spend all my money on the $100 at a 5x. Of course, like we want that. We do want higher returns

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generally speaking. But what is actually relevant for the business today is to understand that each of these are exclusive from one another. So this angle here are not interfering with this angle here or this angle here. These are

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separate because everything is broken by avatar. So instead, as long as the angle or the avatar or the concept as a whole, as a collective, are driving above your return efficiency metric that you need.

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Like if it's ROAS, you need a 2x ROAS or higher. As long as it's driving above that efficiency metric, then you keep it active, you keep it running. So we could stack angles, we could stack avatars.

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That's exactly what Groom's does. You could look at any major retailer.

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your efficiencies relatively stable. You could keep your account stable, meaning not spend with a low amount of ads, but if you really want to scale, you need more creative. So here's one of the ways Alex Hormozi is actually taking his

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organic content and turning it into ads. We pump out 450 pieces or whatever it is of content per week. And you know what's really cool, is the algorithm will just tell you which of these are the best and

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most interesting. And so then what we do is we take those things and then just run them as ads. Take the ad or take the content and then just just literally put an overlay. Just put a banner that says

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like click to grab a thing like it people get it. If the thing was good, they're like, that was good. I'll take the action that the bad platform, you know, allows me to take right now. So this is a typical creative flywheel.

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This is what we implement for most of the brands that we work with. And this is what Alex Hormozi recommends to do.

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He He recommends to short line the creative process instead of looking at your winning ads and your competitors winning ads to create new ads. You also, in addition, take your organic winners and just drop them right into your ad

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account, wait, analyze, and then cook up more winners. So, the whole process now changes a little bit. You go from looking at your competitors, looking at your winning ads, creating ads from those, waiting, analyzing, and then having the cycle repeat, repeat, repeat

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to inserting organic winners in the process as well. And the cool part about organic winners is that they're already semi-proven. Now, don't forget to get a little advance on stuff like this. Use minimums and maximums to make sure that

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every ad gets adequate testing spend. And don't allow organic viral content to take up too much of your ad account spend that's not actually driving the return that you need. By the way, if you're finding this valuable, let me

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know in the comments below which of these strategies you're going to implement first. I read all the comments and I'll try to reply with some strategic advice as well. Okay, now you've got the framework. You understand the core principles that Alex Hormozi is

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following to actually build out his businesses for his massive portfolio company. But knowing the philosophies is just a fraction of the battle. Now, you need to implement these strategies. So, if you want to see the full robust setup

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that we use here at The Moon Lighters that we call the M4 method for actually setting up your campaign structure, going through creative strategy, and everything in between, click on this video right here to go through everything A to Z. That is all for

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today's video. As always, let me know if you got value out of this and I will see you very soon.

Topics:Alex HormoziFacebook ads strategyavatar targetingAndromeda algorithmad iterationshyper-personalizationdigital marketing 2026ad scalingreturn on ad spendAI in advertising

Frequently Asked Questions

What is the core principle of Alex Hormozi's Facebook ads strategy?

The core principle is to create ads that directly match the specific avatar or audience segment by tailoring the content and messaging to them, rather than relying heavily on traditional interest-based targeting.

How does the Andromeda algorithm affect Facebook ad targeting?

Andromeda curates content to specific avatars, making ads more niche-specific and improving targeting precision, which lowers cost per result but requires highly personalized ad content.

Why is creating multiple ad iterations important according to Hormozi?

Creating many segmented ads allows advertisers to test different angles and deeply optimize the best performing ads, which helps reduce costs and scale ad spend effectively across various audience slices.

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