Speaker A
Became co-founder from intern? Became co-founder from intern. Who is Vidhika? You know, before I answer who is Vidhika,
Explore career alignment with health, empathy, and growth with Vidhika Rohatgi, a Big 4 partner and entrepreneur, hosted by Nitin Dua.
Key Takeaways
- Empathy is a foundational trait that enhances personal and professional relationships.
- Parenthood can significantly deepen resilience, patience, and personal growth.
- Unlearning rigid thought patterns is essential for adapting and thriving in evolving careers.
- Mental health and mindset are crucial components of career success and fulfillment.
- Balancing entrepreneurship with corporate experience provides diverse perspectives and skills.
Summary
- Vidhika Rohatgi shares her journey from intern to co-founder and entrepreneur.
- The conversation highlights the importance of empathy as a core personal and professional value.
- Vidhika discusses how becoming a mother transformed her perspective on resilience and patience.
- The video explores the concept of unlearning and relearning as critical for personal and career growth.
- Nitin Dua emphasizes the role of mental health and mind wellness in career progression.
- The discussion covers the intersection of entrepreneurship and corporate career experiences.
- Vidhika reflects on overcoming ego and conflict management learned through life challenges.
- The importance of process-driven design and innovation is touched upon.
- Future skills like resilience and adapting to AI are mentioned as key for career sustainability.
- The video aims to inspire and provide practical insights for career and mental health alignment.
Full Transcript — Download SRT & Markdown
Speaker A
I would say as a person, who you are? There's one thing which has stayed with me is empathy.
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So I think being a mom has changed who I have been. Empathy is key to...
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I'm a person who quickly unlearns. No, if I had done it like this, people should have to follow the same.
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In my life journey, I didn’t learn unlearning that quickly. So many things were stuck up for me.
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Actually, what happens, Nitin, a lot of time we’re stuck in the... It seems you were sitting behind me in every session.
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Many people used to call me Sachin Tendulkar at that time. But what I didn't see at that time was that it also swelled up the ego.
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I somehow used that trauma to do more of conflict management. I never had any interest in becoming an engineer or a doctor.
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That's when I started doing research. So my family was like, what will she do?
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Not doing engineering, or this or that, etc. I wasted the fees and I did not go.
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He was the first person who created this process called 5S. When we created Fortune Cookie UX design.
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I also realized that if you make the design without any process, you will get the result as per the...
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If for a moment, I have made my audience feel themselves for a few seconds in the movie when they were watching me, I have done my job and I feel successful about it.
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If I'm not able to bring in that impact and value, then I don't feel very happy with myself.
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I could see intelligence being wasted. Hi, this is Nitin Dua, your mind health and career coach.
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Thank you for all your suggestions that are coming in. Today we have Vidhika Rohatgi.
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She's been an entrepreneur. She's also been in a corporate when her company got acquired.
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In this conversation, we'll unpack those aspects with her, both entrepreneurship and corporate career progression.
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We'll also unpack mental health, importance of health and the role of the mind. We'll also unpack the importance of skills and what's ahead, whether it's resilience or AI and many more.
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I hope you enjoy this conversation and find value in it. Keep your suggestions pouring in.
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Thank you. So Vidhika, first of all, thank you so much for spending your time with us today.
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You're welcome. Thank you so much for inviting me. Yeah, no, I think we've been receiving a lot of feedback and a lot of suggestions from people in terms of what they want to hear.
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Lovely. And I've been thinking who's a good person, you know, who can share their perspectives, you know, that can enrich and add more value.
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You know, by the way, I should recorrect myself. Everybody's a good person. But I feel I was trying to figure out who's the most relevant in terms of the context being asked.
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Right. And the suggestions that are pouring in and what people want to listen more on, you know, what I found, you know, I found a lot of interesting things in my conversations and friendship with you.
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So I deeply appreciate it. First of all, thank you. And, you know, you decided and agreed to do this in a very candid way, of course.
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I think we have had so many conversations on the go, so I'm really excited to be here and, you know, do this with you.
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Fantastic. I really appreciate that, Vidhika. So, you know, through a lot of the things that I have discussed with you, this is something I've not asked before.
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So on that note, I first thought I'll ask you and you can answer it however you want.
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But I'll start with this question of understanding who's Vidhika? Now, before I start again, I would like to thank you as well, because I think the topics that you are covering and for the audience that you are looking at,
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I think it's really important to have this kind of support where people can take as much inspiration as they can.
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So I'm really glad to be here. Thank you so much. And who is Vidhika?
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Is an interesting question. And I remember a couple of more people also asking me the same, you know, before I answer, who is Vidhika?
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I would say as a person, who you are keeps on changing as you progress through life.
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And that's very, very important. But apart from that, there are certain very basic characteristics of your nature, of your reflection that you grow up with.
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Right. Whether it's your childhood or college or work. And then you keep on working on those to get better.
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Right. So, I mean, what I'm answering today might change after a few years, but the base still stays.
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No, we keep evolving. I mean, that's the way I look at life. Absolutely. So to answer, who is Vidhika?
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As of today, I would say that, you know, there's one thing which has stayed with me since I was very young is empathy.
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Right. And as a child, I went through certain circumstances in life through which I had to
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I automatically opened up an empathy lens. Okay. Right. Where I could really resonate with people.
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I could feel what it is like to be in their shoes and then reciprocate and build those relationships.
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Right. So I would say when it comes to who am I, I think empathy is a very important part of my life.
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So I am somebody who is very empathetic and consider it very important in life to grow on.
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So one, I'm quite empathetic. And as of today, I think there is nothing else that comes to my mind apart from being a mom.
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Right. So I think being a mom has changed who I have been two years ago versus what I am today.
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It teaches you a lot more than what you have understood from life. Right. You think, oh my God, you know, there's so much difficulty in life.
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This is happening. That is happening. But once you become a parent, yeah, you realize that, oh my God, that was just an easy peasy job.
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This is something that really teaches you to grow personally. So I learned resilience. Fantastic.
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I learned the fact that you can't give up and I learned how to build patience.
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Right. And that personal growth keeps on helping you manifest much better for your future.
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So I haven’t given you the straight answer. I know. But because, see, it's difficult to give a straight answer like that.
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But I've given you basic, you know. Yeah. But I, who am I? What I took away from it is like empathy is one virtue that you have really seen blossom throughout your life.
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Yes. Something that you truly value and it brings value in every dimension of your life.
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Whether it's a mother, whether it's a designer, whether it's a professional building company, whether it's being a daughter or a daughter-in-law or a sister or wherever.
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Empathy is key to success is what I feel. Fantastic. And I keep it close to myself.
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Wonderful. Is there anything else you want to add to it in terms of, who is Vidhika?
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I'm a person who quickly unlearns. Okay. And then learns. Right. I think sometimes also in life people are stuck with very rigid thought processes.
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No, if I had done it like this, people should have to follow the same.
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So what I was doing is not happening. So they're very resistant towards unlearning and learning.
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Yeah. So I think what I could do from a very young age, I mean, young age means when I was starting my career is to be fast to unlearn and then learn.
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That way your mind and heart is open to doing a lot more and it gives you a lot more opportunity and possibility which you have never thought of.
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Yeah. Right. Now, for example, I talk about that we had an acquisition when I was starting my career.
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I had no clue about it. I was just, you know, I was just caring about creating amazing designs.
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Yeah. Right. But when you unlearn what you have learned and you look at different perspectives in people, that's what I think makes you grow.
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But I think for me, Vidhika, I was thinking as you were speaking, in my life journey, I didn’t learn unlearning that quickly.
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So many things were stuck up for me. And I really had to see certain situations, grow from it and really understand the value of unlearning and relearning.
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But thankfully today I'm in a space.
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And thankfully I'm also able to do something about it. Actually, a lot of time we are stuck in the ego.
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You know, to not let go of. Of what we have learned because we're so passionate and so built in.
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Into it. And I've seen it everywhere that you're not ready to unlearn in general as a person.
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So when we let go of that ego. Right. That's when you're more open to unlearn.
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It seems you were sitting behind me in every session. My biggest learning was, you know, the game of the ego building up.
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Because I also did not see it while it was building up. Many people used to call me Sachin Tendulkar at that time.
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Which is a wonderful thing to sort of, be recognized who I really appreciate deeply about it.
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But what I didn't see at that time, that it also swelled up the ego.
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And it had to be, at least I had to become aware of it, I had to recognize it and I had to acknowledge it, accept it, and then do something about it.
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Yeah. Because I think that's when the opening, you know. You know, really shifted. Yeah.
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To really relearn, train, and really, start looking at things in a more selfless way rather than everything about you, you, you.
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Yeah. Right. Yeah. Yeah. So yeah. And frankly, you caught the right trigger. You know, I think that's where the big unlock happened for me also personally.
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So that's. That's a wonderful thing to know. Now, I think since you have experienced this quite early in your career.
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Your learning was very fast from me. Many unlearning were fast. By the way, what I also say is no comparison here, by the way.
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I just jokingly say it, because I genuinely feel the space I try to create, in the places I try to operate in, including my own home and including, wherever I try to go, is to constantly remind myself that there's no comparison
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here. There's no comparison of you to somebody else. Even your own judgment towards yourself.
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That is absolutely not helping. What is probably worth helping, that has helped me, see life in this way, is to compare my own version to yesterday and see whether I'm making a progress there or not.
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If that is happening. So i think Then I think, the journey is far richer because we've come from a culture and also because I think the.
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The way we have grown over decades, there's been a crazy rat race, you know, that we we constantly see around.
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Yeah. And with that a lot of comparison comes. Right. And I think it's very important for people to understand comparing yourself.
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I mean it's always good to aspire. Yes. Be inspired. But comparing just takes you down the hole, you know, if it, it just takes away the clarity that you have in your mind.
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On that note, I wanted to also check in. You know, speaking about career and the design sense and other things that you're saying, so what has been the conditioning for you?
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Absolutely. How did you sort of get to where you got to before you even get into careers and professions?
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Yeah. What has shaped your view of life? Yeah absolutely. So I think the biggest change or a biggest, you know, point in life was when I was 10 years old and I lost my father.
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So it was a very, you know, I was very young to, to really understand how to come out of that.
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Back then, there were no therapies, neither we could have afford. you know, that mental health that you know, we talk about.
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If today I come across any such situation, I would like to run to a counselor to work on my mental health.
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But it was not like that. So how I think in that phase from 11 year old to 18 year old, I took my trauma and I somehow used that trauma to do more of conflict management and know deep in my heart
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that you have to do something to be independent and to be very much financially independent.
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So it hit me really, really early in life. So I think motivator or trauma channelized that I got in my life as a very circumstantial thing.
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And yes there were ifs and buts, but it shaped me like who I became.
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So when I say empathy. So I was empathizing with my mother, I was empathizing with my brother, I was empathizing with my relatives, I was empathizing with myself also.
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But I always somehow knew that you have to find a light at the end of the tunnel.
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Now interestingly, I mean I was, I was a child only. Right. I never had interest on becoming doctor or engineer.
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And my house was filled with them only. I think my father was the only one who among his, his brothers who was into doing business.
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So in 1990s, he along with his cousin brother they went and you know, set up a printing Press in, in Delhi 6.
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They started doing you know, business where you, you produce wedding cards and you do a lot of printing work and graphic work.
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And I saw that for a little while that I could. But somehow, you know, think some things are embedded genetically.
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I had something inside me that i want to do something of my own. I don’t want to become engineer or doctor.
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Because I don't. I was a very I was a lot of act a lot active in Doing drama in doing dance, music.
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Music was difficult, I’m not good at singing. I have listen you, I was like a very extracurricular kind of a kid.
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Or i had to listen. If you have listened, please delete them. I wish it works like that, our brain is so powerfull.
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So anyway, so I mean just, I don't want to keep it very long but.
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But in general that's what kind of was shaping me. And I knew that I have a creative side to myself.
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And then I met somebody, one of my brother's friend, he was an architect, he was studying an SPA.
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I was really inspired. I thought architecture. Then I met somebody who was studying in NID (National Institute of Design) and I was like product designer Baningi.
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And then I met somebody who knew about UX design a lot, right. And that's when I started doing research and I was like design is what i need to do.
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So my family was like what will she do? But somehow I had this instinct that I will spoil my life if I'll go there because I'll never survive.
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My mother tried to get me admitted in for a BCA course or a BBA course.
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I did not go and wasted the whole fees. I was like, I'll drop in here and I'll try and crack a design college.
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That's when luckily around 2007 I became aware of that there's something called as UX was one of my friend Batchmate, she was her sister also was working in Motorola.
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Few of my brother, their friends knew about ux so I was a bit aware.
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And then I started searching, you know, who teaches UX in India. And somehow this college came across in Symbiosis Institute Of Design.
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And the director was also an ex-infosys. So the kind of curriculum they were building was quite relevant for that time.
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Okay. So I luckily landed up there and that's when things started changing. There was a certain kind of independence, there was design that I wanted to do.
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I'm like working 20 hours a day so that I can just, you know, learn, you know.
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And then yeah, so I had a great time. And around the time of third year, yeah, when there was, you know, you have, you have, you have had all the fun that you wanted to, then you realize, oh, you have to
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do the job, its going to be like that. And I remember I took a loan from the bank to pay for the fees my brother was supporting.
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So it was a little tight situation as well. So it's like you have to find internship, you have to do something, right?
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And that's when I ended up meeting Shashank and two other friends. They all were in the same university, they were pursuing MBA and they were very gungo about doing startup because that time Silicon Valley was buzzing and all of that.
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And from third year itself we, we started creating Fortune cookie UX design. Okay. But I was an intern and then I started like, you know, my first UX career project.
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You know, I remember I was building a lot of, a lot of designs for these OD OEMs.
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ODMs who wanted to be OEMs, like Micromax lava, a very early stage, I remember.
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So. And then I used to travel to Bangalore. And then we realized that, you know, there are other startups who are supporting more startups in Silicon Valley.
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And there were these, a lot of enterprise mobility, you know, products that were being made because that time tablet was trending.
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This is 2011, 1011. That's what tablet was trending. Bring your own device, all that kind of stuff.
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Right. So I got a lot of exposure. Okay. A lot of exposure. And I got a chance to work for HP in Silicon Valley.
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As one of your clients. As one of my clients. And we were, I was traveling there as well.
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I could go to Stanford, I could meet the D School people there. Yeah. And we were.
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Anyways, D school is a design school. Design school, yes. So D School is Stanford's design school.
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They created design thinking process. And we were very inspired with the works of Ideo, and frog design back then.
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So they were. So we were like, we want to be the Ideo here in India.
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There's a big influence of Ideo and Frog there. Yes. And yes. And that's what we were like, you know, very, very inspired by hci.
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Hci? Yes hci. Don Norman. They were the buzzing people. And I remember, it was James Jesse Garrett.
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He was the first person who created this process called as 5s. Right. So it was like you have to do your strategy, then you have to build your, you know, your scope skeleton, structure.
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Then you come to, you know, what visually it looks like starts from the needs finding side or something else.
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From the needs finding side. Absolutely. Insights driven. It has to be insights driven. And the empathy helps bringing back.
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Absolutely. Dots. Right. So when, when I went, I started, I actually designed thinking the college.
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And then when you got aware of it and I was like, oh, idea with design thinking, product lockdown.
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I think that's where I started shaping up to learn more. And we became like four co founders.
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I was the design person. The other three internship. Yeah. I feel, I feel I was in the right place at the right time.
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Things were working for me. But what was important was that I put my hard work to action because without that you can't do anything.
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So I just knew, just keep Working, keep working, you'll land up somewhere. So I think with that it was really exciting to travel to US.
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And you know we from a 10 people team sitting in Pune, we became 140 by 2018.
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Right within that five, four, five years of time span. And I mean if I start creating a list, I'm like really thankful on how much different types of products I could work on.
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Whether it be an MDM, whether it's a B2C app and whatnot. And I think around that time 2014 is when the government changed.
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The Digital India initiative became really, really big. Banks were going big on being digital first and so was a pharma industry.
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So I had like some very early on top banks of India where we could work with them and design for them.
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Similarly we did a lot of interesting design thinking work for pharma companies. And it was an amazing journey along this journey.
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When we created Fortune cookie UX design, I also realized that you cannot scale when one you're not funded.
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That time is a good concept. We were services company. You cannot scale if you cannot meet the supply for the demand that you have.
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Right. And we also learned that there's a lot of outsourcing that's happening for designers as well.
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So my designers, graphic designer, some other field. And then I used to train them When did you realized that?
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2013, after 2 years? I’m getting them, I'm training them also. They're earning also. And then they leave me and join somebody for a bigger check.
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Right. So they are not serious that way. So and then I am. This is employees or this is freelancers or these are employees.
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These are employees. Right. So like I was in college now other people want to work and become UX designers.
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So they'll join me or I'll get a graphic designer. I even trained a fashion designer from Nift to become a UX designer.
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Jobs. Okay. UX design for example was 100 and it has become 10,000 today. Yeah.
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But for 100 also that time there were only five people. Yeah. My demand was yes.
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And then they were expanding expensive because a lot of people were ready to pay for them.
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Okay. So then I realized and when I was delivering also I strongly believe that design come design is, you know, you have a purpose which you serves with design.
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But to serve that purpose you have to follow a process. So when we were talking about needs, finding insights, empathy.
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Correct. I was very crazy about process. If you will make design without any process, You will get the result based on steps you followed.
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If you're not connecting from the discovery to what you're delivering, you'll never have an impactful product.
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So process called a 6D framework. I called some of my professors, some industry experts, did workshops, created a process Lets deliver on this process lets make a course on this process.
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Like a short term course for professionals. Three months weekend classes and within, you know, 12 weeks they will be ready enough to come and start working.
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And it hit like anything. Yeah, it was crazy. And then people were paying for it also.
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I remember five days we were doing services on the weekends. We were teaching these professionals as well, very young.
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You made it in a course format what you were doing. So it became like a perfect, you know, fulfillment circle.
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Like what i’m practicing, I’m preaching it. So then we formed ImaginXP. Okay that's. So we started doing that course and then another organization that we created which was called ImaginXP.
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ImaginXP means Imagine Experience. So I was like, I want to teach people how to imagine experience.
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And then from there ImagineXP ImagineXP had its own journey. You know where it has ended up acquired by CollegeDekho.
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Now, from short term they went to, you know, we thought short term impact. How about we do bachelor's degree?
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How about we do master's degree? Right. Create more deep learned weekend course. It's our over weekend.
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Over three weeks, three months, three months. Eventually went to become a degree higher education, company.
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It became a higher education company by the end of it. And I remember and because we were so active in the industry, we knew what works, what doesn't work.
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So if you have to go back to that day, actually before we go there, I wanted to acknowledge, you know, you very swiftly moved from, you know, your early, you know, challenges which you, you know, grew through.
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Yeah. And you know, it really propelled you on a different orbit, I feel. But it's not easy.
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I mean, I want to just acknowledge that you know, that you spoke about it.
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I also frankly did not know this side, before we have spoken so many times.
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But again that's what I found. Right. I mean, there are so many things to everyone's life.
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Yes. And if we just, you know, took up a step back and just be fully aware and be patient to listen to, at least that's what I try for myself.
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But clearly I failed here because in the two, three conversations that we had recently in depth, I did not, you know, uncover that part of you.
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But that's something that I try to do more and more of. I mean there is this thing about quality of your life is quality of relationships and it starts with you.
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But I feel genuinely the reason, one of the reasons of doing these conversations is also to connect yes.
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We have a lot of value, thankfully, to deliver that people hopefully can unlock for themselves.
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But in the process, I genuinely feel that we end up connecting better as individuals to you and to whoever is listening and, and finding value through it.
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I genuinely feel that, you know, the skills part is still relatively easy. Yeah. But, you know, sort of bringing what has shaped this individual to come to the point of what they have become and how they show up
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in life and the attitude that they carry, I think that goes far away. And it's.
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It's unique for every situation because it's easy for us to sit here and talk about it.
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Yeah. But who's going through it is only the person who knows through it. And I'm, thankful that, you know, when I'm coaching people, I get a side of that, because it really brings the empathy and brings the compassion
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and brings the witnessing. You know. Yeah. I'm also recalling one more thing. This. This Bollywood actor I was with in an event, he said, nitin.
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You know, he was addressing a large group, but he said, what is success to you?
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This guy has done so many movies. Very acclaimed actor. I'll reserve his privacy. You know, whenever he wants to reveal, he'll reveal.
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But he said, the way I see success is if for a moment I have made my audience feel themselves for a few seconds in the movie when they were watching me.
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I have done my job, and I feel successful about it. If you felt even for 1 minute that you can see yourself in movie Or i can feel his journey.
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I feel I've done my job and I feel quite successful about it as a Bollywood actor.
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That's what he said. And, you know, he's done too many other things, wonderful things.
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I'm just grateful that I can be in rooms like these where I also continuously grow.
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Yeah. But it brings me to this question now. What is success? What is success to Vidhika?
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Yeah. And, how do you see from your lens of life? Yeah. Because absolutely everyone's definition is different.
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Yeah. Because I became an entrepreneur at very young age, like 23, 24. So they're very, very different motivators of success and definition.
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At that time, you feel maybe success is fame. You feel maybe. No, it's money.
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It's about you being known in the world. But gradually, when you spend time and do lot of learnings, you realize that's not what really success is.
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And it means different to different people. And I realize success for me is something where when I see I'm making an impact, I'm adding value to not just me, to other people.
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To society, to what I'm building. I think that's what is success for me. So if I'm not able to bring in that impact and value, then I don't feel very happy with myself.
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I don't feel successful. Right. It's great to be famous. It's great to have money.
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It's great. It's. When you don’t have you obviously need it. But I think it follows you.
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Yeah, it follows you if you are focusing on building impact. So when I was talking about ImaginXP, by the way, can you unlayer what is impact?
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Yeah, I'm coming to that. So when I was talking about ImaginXP, it wasn't like that.
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We were doing that. We did that for, money. No, we were doing that so that one, we can get our fulfillment, but second, we could upskill, a guy who was sitting in a photo studio of Kodak and is every day doing
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Photoshop by editing the photos we picked up that guy, taught him UX design. Right.
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And from there earning hardly 5000 rupees per month. That boy is earning a lakh per month.
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Right. I still remember there was a house help in Pune. She had a nephew, right, who again knew how to do Photoshop.
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And she was like don’t know what’s she doing. So we brought him in, we taught him for free.
Speaker A
And the kind of impact that boy. And he became like a stellar performer. Right.
Speaker A
Those kind of impacts is what makes you feel like doing more, adding something which can, you know, change someone's life.
Speaker A
I saw it firsthand through you. Only in another context. I remember I sent this, girl for house help that you were looking for.
Speaker A
Yes yes. And, I could see how. And she came back to me and my wife and thanking that, you know.
Speaker A
Oh, she did. Yeah, she did. And I think, in the inquiry we figured out that, you know, you discovered her talent and you were able to put her on the track, where she was meant to be and she
Speaker A
could pursue, not only earn more for herself and her family, but also really, you know, really embrace the skills and you know, really embrace what she's meant to do in some ways.
Speaker A
So I also feel quite, because I grateful for that and inspired also. And now I can see like where some of the seedings are also implanted because you are used to.
Speaker A
So we, we all become sort of byproducts of our attitude behaviors and unknowingly or knowingly doing that.
Speaker A
So if that's something that you're repeatedly doing, I mean, you naturally have a knack for it and combine that with empathy, I think it can go a long way.
Speaker A
I can see intelligence being wasted. I was like why would you keep washing the utensils if you have that will to do more?
Speaker A
Right. So like you know, ImaginXP ImaginXP build such stories. Right. So I think success for me is a lot to do with what kind of impact I can bring in.
Speaker A
So Vidhika, I think you know, during these conversations, you know you, you gave some perspective on, you know, or maybe some view into your career journey.
Speaker A
Yeah. So then, you know, walk us through maybe, you know, some aspects of also running as a professional and outside the context of being a founder.
Speaker A
Just trying to learn more from your lens about how you look at that side of it.
Speaker A
Yeah yeah. Along with the professional side that you mentioned. Absolutely. I think being a founder, Right.
Speaker A
is a very different ball game. Right. I strongly believe when you
Topics:career alignmentmental healthempathyentrepreneurshipcorporate careerresilienceunlearningmindsetBig 4 partnerVidhika Rohatgi
