Explore how Amsterdam pioneered capitalism, global trade, and shipbuilding innovations shaping the modern economic world.
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Key Takeaways
- Amsterdam's inclusive capitalist model allowed broad participation in economic growth.
- Religious and political upheaval in Europe redirected wealth and talent to Amsterdam.
- The Compagnie van Verre's expedition broke Portuguese trade dominance, opening new markets.
- Technological innovation in shipbuilding was crucial for Amsterdam's maritime success.
- Amsterdam's rise laid the foundation for modern global trade and urban economic powerhouses.
What the video covers
- Amsterdam, 400 years ago, became the richest city in Europe by inventing capitalism as we know it.
- Dutch society promoted inclusive economic participation, allowing many to share in wealth creation.
- London later rivaled Amsterdam, becoming the world's largest city and a major trading power.
- New Amsterdam evolved into New York, pioneering vertical city development during the technical revolution.
- In 1594, Amsterdam was a small town but poised for global trade expansion through a key meeting of merchants.
- Refugees from Antwerp, fleeing religious conflict, brought capital and expertise to Amsterdam.
- The merchants formed the Compagnie van Verre to challenge the Portuguese spice trade monopoly.
- Cornelius de Houtman led a risky expedition to Asia, returning with spices despite hardships, proving the venture's viability.
- Cornelius Corneliszoon invented the crankshaft, revolutionizing shipbuilding and enabling rapid fleet expansion.
- These developments marked the rise of liberal capitalism, global commerce, and the emergence of the global city.
Full Transcript — Download SRT & Markdown
Speaker A
Four hundred years ago, a village by the name of Amsterdam set out to conquer the world, invented capitalism as we know it, and became the richest city on the European continent.
Speaker B
There was this sense among the Dutch that whoever you were, you could have a piece of the action, you could be involved in this great economic activity of your society.
Speaker A
One hundred years later, London, its main rival, took its place.
Speaker A
The greatest trading power in the world, London endured terrific hardships, but went on to become the world's largest city and invented the megalopolis of tomorrow's world.
Speaker C
When the railways crashed through the poorer areas of London, people were just dispersed.
Speaker C
They were swept aside, I might say.
Speaker A
Meanwhile, New Amsterdam had now become New York. It was under British rule. The city cut itself free and entered the fray.
Speaker A
At the outposts of technical revolution, New York became the vertical city and created a whole new horizon for itself.
Speaker D
You watched day by day as this stone structure was being built in the middle of the river, and it got bigger and bigger and bigger.
Speaker A
Today, we admire the beauty of the city's houses and the charm of its canals.
Speaker A
But there's much more to Amsterdam than that.
Speaker A
It marks the starting point of a great adventure, that of the rise of liberal capitalism.
Speaker A
The expansion of worldwide commerce and the emergence of the global city.
Speaker A
A combination of circumstances that has rarely been seen in human history, and one which changed the face of the world.
Speaker A
Amsterdam, 1594.
Speaker A
Amsterdam was still just a small town of less than 30,000 inhabitants.
Speaker A
A town of small consequence in terms of the European continent.
Speaker A
On this spring morning of 1594, near Dam Square, which has been the heart of Amsterdam since its very origins, 10 men held a meeting.
Speaker A
The meeting took place in one of the participants' houses, a certain Martin Spill, a brewer by profession.
Speaker A
Around the table sat men whose businesses traded wood, salt, and herring.
Speaker A
Products which Amsterdam had become a specialist in.
Speaker A
Their ships were, however, excluded from the trade of pepper and spices with South Asia, the most lucrative products around.
Speaker A
On the day in question, it was this very monopoly that was at the heart of their discussion.
Speaker B
And the idea is, we can attack the Portuguese monopoly on trade with the Far East.
Speaker B
And they realized that by this time, the city of Amsterdam has developed.
Speaker B
It's got money, it's got these people with this kind of expertise.
Speaker B
They've been building ships.
Speaker B
So, in other words, all the ingredients are coming into place.
Speaker A
Each of the men present that morning had already amassed a fair amount of capital.
Speaker A
But it was nothing compared to what they'd soon own, and the veritable empire they'd contribute towards founding.
Speaker A
Among them was Dirk van Os, one of the city's most dynamic traders.
Speaker A
Originally from Antwerp, he was a refugee, like many of the men who attended this meeting.
Speaker A
They moved to Amsterdam following a conflict that had been ravaging this part of Europe for the past 25 years.
Speaker A
On one side was William the Silent, who was championing the cause of the Dutch Protestants.
Speaker A
On the other side was Philip II of Spain, an uncompromising Catholic and one of the most powerful men on the continent.
Speaker A
When the northern provinces revolted, he put them to fire and sword.
Speaker A
But Amsterdam and the Netherlands finally gained their independence, whereas Antwerp and Flanders remained under his control.
Speaker A
Antwerp was, at that point, the main commercial city in Europe.
Speaker A
The richest city in the continent, a primordial source of taxation for Philip II and his kingdom.
Speaker A
However, the King of Spain made a bet.
Speaker A
Which would cost him dearly.
Speaker E
They knew that one way or another, you couldn't lock up all the merchants.
Speaker E
Money is mobile.
Speaker E
So they perhaps uniquely said to those, the inhabitants of Antwerp, there is a choice.
Speaker E
You can either stay with us, you have to convert to Catholicism if you're not yet a Catholic.
Speaker E
But you could also leave and you have three years to liquidate your assets and take them with you.
Speaker A
Half of the inhabitants of Antwerp, who were often more enterprising, chose to leave.
Speaker A
Many of them left for London or Germany, but ultimately chose to settle just 200 kilometers from their city of origin, in Amsterdam.
Speaker A
The richest among them bought themselves a house in the small medieval town.
Speaker A
But those who couldn't afford to do so, built their own homes outside the city walls, on agricultural land.
Speaker A
There would soon be dozens of thousands of people here.
Speaker A
Waiting for a better solution.
Speaker A
For these refugees, it was the start of a new life.
Speaker A
And when a chance presented itself, they weren't going to miss it.
Speaker B
They sit down with their cartographer, they've got all the people there, and they work out a system of how they're going to do this, a route they're going to go, what ships they'll need.
Speaker B
And they form a company, which they call the Compagnie van Verre, which translates as something like the Company for Far Away Lands.
Speaker A
It's fair to say that this small group were well prepared.
Speaker A
A man named Cornelius de Houtman was sent to Lisbon in Portugal.
Speaker A
Where he would work for several years.
Speaker A
And spy on the leading market players.
Speaker A
He knew what he was doing, and despite his lack of experience.
Speaker A
He was designated by the group as the leader of this expedition.
Speaker F
The total amount invested was 300,000 Dutch guilders, an enormous amount.
Speaker F
Even the richest traders in Amsterdam didn't have these kinds of sums available in cash.
Speaker F
A house in Amsterdam cost around 5,000 Dutch guilders.
Speaker F
And that would get you a very beautiful house.
Speaker F
So they needed to involve a lot of traders in order to raise such a sum of money.
Speaker F
Certainly, dozens of traders were involved as investors in this initial campaign of Houtman's.
Speaker A
Three ships, 249 crew members.
Speaker A
Nobody in Holland had ever undertaken a voyage this far.
Speaker A
Moreover, should they cross into hostile territory, the Portuguese could at any moment intercept the expedition and destroy their ships.
Speaker A
Plagued with scurvy and rebellions, the voyage did not go well, and Houtman had to stop over for several months in Madagascar.
Speaker A
Before setting sail for Asia and ultimately reaching Bantam.
Speaker A
On the island of Java.
Speaker A
Nothing was left to chance.
Speaker A
During his stay in Lisbon, Houtman realized that this was somewhere where he'd be able to buy pepper and spices.
Speaker A
But when he reached his destination, he was met with disappointment.
Speaker A
The Sultan, who initially greeted him warmly, took him prisoner.
Speaker A
Houtman escaped, and after several journeys, on August the 14th, 1597.
Speaker A
He returned to Amsterdam.
Speaker B
More than two years later, about 80 of the original 200 and some people make it back.
Speaker B
They look like skeletons.
Speaker B
And they've got just a few, really, a few sacks of pepper and spices in their hold.
Speaker B
So, by any logical means, this is a complete disaster.
Speaker B
Except those that handful of men who backed the voyage, realized they had done it.
Speaker B
They'd actually gone the whole way there, somehow or other gotten their hands on some of the spices and came back.
Speaker B
So they'd beaten the Portuguese.
Speaker B
And they realized then that this was an opportunity.
Speaker B
This was, this was going to work.
Speaker A
Amsterdam now needed to gather enough resources.
Speaker A
That it would need for its global ambitions.
Speaker A
It needed ships, lots of ships.
Speaker A
And as quickly as possible.
Speaker A
And it just so happened that in 1594, that is to say, three years before Houtman's return to Amsterdam.
Speaker A
One man found the answer.
Speaker A
His name was Cornelius Corneliszoon, and he owned several mills in the village of Uitgeest, near Amsterdam.
Speaker A
Cornelius Corneliszoon was a great inventor.
Speaker A
He helped Holland harness wind power.
Speaker A
Until this point, sawing planks of wood required several men and lots of patience.
Speaker A
But this all changed when Cornelius Corneliszoon developed the crankshaft.
Speaker A
This revolutionized shipbuilding production.
Speaker G
The crankshaft is actually a very simple invention.
Speaker G
That converts a circular movement into a vertical movement.
Speaker G
With this new technique, it was possible to produce planks of wood.
Speaker G
Which were mostly used for shipbuilding.
Speaker G
30 times faster than before.
Speaker G
This considerably lowered production costs and sped up the shipbuilding process, which made the production of ships, large ships, much cheaper.
Speaker G
And you have to remember, this was happening at the end of the 16th century.
Speaker G
The patent dates back to around 1592 to 1594.
Speaker G
In other words, exactly at the time when the Dutch set off on their huge explorations.
Speaker A
Amsterdam was now the leading shipyard in Europe.
Speaker A
And that's where they mass produced the best trade ship of its time.
Speaker A
The five years that followed were full of excitement, more and more expeditions were launched, and many shipping companies were founded.
Speaker A
75 ships were sent to Asia.
Speaker B
And the ships start coming back loaded with these incredibly valuable spices.
Speaker B
And this is really the moment that the Dutch Golden Age takes off.
Speaker A
These expeditions brought back 9 million Dutch guilders, which equated to the total sum of Holland's national debt.
Speaker A
The debt amassed during the war against Spain.
Speaker H
They couldn't carry on this way forever, because all these companies would eventually start competing.
Speaker H
They all wanted to travel to Asia and buy spices.
Speaker H
The prices in Asia started climbing.
Speaker H
Which nobody was happy about.
Speaker H
And the second problem was the Portuguese and Spanish, who didn't want to relinquish their spoils to the Dutch.
Speaker H
There needed to be a well-organized and centralized company with a monopoly of the market.
Speaker H
And one that would be able to defend itself against the Spanish and Portuguese.
Speaker H
And so, the Dutch East India Company, the VOC, was created.
Speaker A
Amsterdam, 1610.
Speaker A
The year Hudson returned was also the year Amsterdam underwent its transformation.
Speaker A
A few years earlier, a new district had popped up in the northeast of the medieval city.
Speaker A
Many refugees from Antwerp had settled there.
Speaker A
The less wealthy were living on top of each other.
Speaker A
In the 3,300 small homes built outside the city walls.
Speaker B
They lay out a plan for a belt of canals, a kind of U of canals that will wrap around the medieval center of the city.
Speaker B
And the canals will be used to take the problem of water and convert it to an advantage.
Speaker A
A team was put together to carry out this ambitious project.
Speaker A
And Hendrick de Keyser was one of the men in charge.
Speaker I
At the start of the 17th century, this construction company was formed of around 150 people.
Speaker I
Specialists, craftspeople from various fields, masons, carpenters, sculptors.
Speaker I
And this number just kept growing, and we know that in the mid-17th century, it had between 600 to 700 employees.
Speaker A
There were huge difficulties.
Speaker A
Because Amsterdam is built on marshy land.
Speaker A
Whereas each building needs a solid foundation.
Speaker A
One post per meter across the entire city.
Speaker B
So I have often thought that, you know, if you were walking through Amsterdam in its Golden Age.
Speaker B
I think really, you would have been struck by this sound of hammering and of the piles being driven and driven.
Speaker B
Because that was going on all through the century as this belt of canals was dug.
Speaker B
And these roads and bridges and and houses were being built.
Speaker A
The perimeter of the city wall was extended.
Speaker A
The refugee homes were demolished and two new districts emerged.
Speaker A
A residential district.
Speaker A
And on the outside was a commercial and residential area for those with fewer means.
Speaker A
It was the first town planning scheme in the history of European cities.
Speaker A
In the commercial area, each profession had its own area.
Speaker A
Whereas in the residential areas, it was forbidden to make noise and no polluting forms of industry were tolerated.
Speaker A
Here, everybody was free to build the house of their choice to the size and style of their pleasing.
Speaker A
There was only one restriction.
Speaker A
The house could only occupy half the surface of the plot of land.
Speaker A
And the Dutch way of designing these urban gardens.
Speaker A
Was characterized by their different designs.
Speaker A
There were boxwood hedges, plant beds, topiary, original plants.
Speaker A
There were also statues, benches, garden pavilions.
Speaker A
Everything you'd find in a palace garden could be found here.
Speaker A
But on a smaller scale, in a smaller space.
Speaker A
On the ground floor of the house, there'd be a reception area.
Speaker A
Next door would be the office, where one's business would be run with one or two employees.
Speaker A
Upstairs was the family space.
Speaker A
Family in the strict sense of the term, as we know it today.
Speaker B
Before that, European homes tended to be much more mixed.
Speaker B
You may have extended family, there might be servants or or boarders who are renting rooms.
Speaker B
The Dutch canal house, and this again reinforces this new notion of what an individual is.
Speaker B
And not just an individual, but what a family is.
Speaker B
This new kind of sensibility, which I think most of us consider now today to be part of our lives.
Speaker A
In Europe, intolerance is official policy.
Speaker A
And if you're in London, basically you're English.
Speaker A
You know, this is still that moment when, you know, that that kind of identity is is intensified and and.
Speaker A
Codified by law, almost.
Speaker A
Here, there was no king or absolute power, but a republic formed of seven provinces.
Speaker A
They all had to reach a compromise for any big decision.
Speaker A
When the city became Protestant, the Catholic churches were converted into the general places of worship.
Speaker A
But there were still many Catholics in the city.
Speaker A
They represented a third of the population.
Speaker A
And their faith had not been banned.
Speaker A
Their churches were simply no longer visible.
Speaker A
They were now in individual homes.
Speaker A
There were 66 churches like this during the Dutch Golden Age.
Speaker A
Everyone knew that services were held every Sunday.
Speaker A
But they were tolerated.
Speaker A
At a time where Europeans were killing each other for religious reasons.
Speaker A
This was proof of a greater openness.
Speaker A
And it's a legacy that Amsterdam passed on throughout the Golden Age across the entire world.
Speaker B
So Hudson goes into the courtyard of this now legendary building.
Speaker B
Which was the headquarters of the East India Company.
Speaker B
Meets with the directors.
Speaker B
And they hammer out an agreement by which they will fund his voyage.
Speaker B
On one condition, however, Hudson would not head west as he'd proposed.
Speaker B
But would find a shortcut to Asia through Russia.
Speaker B
They, for their own reasons, insisted that he try a northeast passage.
Speaker B
He had tried that and failed.
Speaker B
He was convinced that wouldn't work.
Speaker B
But for one line in the contract, we know that there was tension.
Speaker B
And the line says something like, Hudson will think of taking no other route than a northeast passage.
Speaker B
Which suggests that he was saying, no, no, no, we want to go northwest.
Speaker B
We want to go northwest.
Speaker B
And they were saying, no, no, no, we want you to do northeast.
Topics:Amsterdamcapitalismglobal tradeDutch Golden AgeCompagnie van VerreCornelius de HoutmanCornelius Corneliszoonshipbuilding innovationspice tradeeconomic history











