How Syllaby Simplifies Video Creation for 2025 with Austin Armstrong

We have to remember that these are platforms built around people.

It's not just about how algorithms work, but understanding how people work.

Every day, it seems like there's something new that comes out with AI, and man, I can't imagine trying to figure out all the back-end code and all that jazz.

Welcome to Rocky Mountain Marketing, I'm your host Katie Brinkley.

Join us as we dive deep with the world's leading digital marketing experts every single Tuesday.

It's all about giving you the strategies that are working right now directly from those who are making an impact.

With my 20 years of experience, I'm here to help you navigate the world of digital marketing, whether you're looking to sharpen your skills or transform your business.

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Let's get started on today's journey to success.

Welcome back to this week's episode of Rocky Mountain Marketing.

So for those of you who are regular listeners of Rocky Mountain Marketing, you know how much I love video.

I love video so much that wait a second.

You probably are like, pulling over on the side of the road.

Like, this isn't the right podcast.

No.

Um, actually just saying the words.

I kind of got a little nervous and hot and sweaty.

Just saying that I love vertical video because it's such a blatant lie.

It's amazing how much I wish I loved it.

And I I've tried to study it, I've tried to get good at it.

And some of us folks are just long form audio, long form content people.

I'm one of those people.

And I know this about myself.

But there's an app for that.

Remember those commercials, remember like when there was the iPhone commercials.

They were like, there's an app for that.

Well, there there's a tool for that now, folks.

If you are like me and if you're saying, I just can't jump on the short form video bandwagon.

I just can't do it.

You're not alone.

And I found someone that has mastered it.

He's mastered it, he knows how to go viral, he knows how to make it easy.

And he's created a tool so that you don't need to jump in front of a camera every two seconds.

Yes, folks, I've brought my friend Austin Armstrong.

He's been on the podcast before.

So Austin has been on to talk about to talk to us about vertical video.

He's been on the podcast to talk about AI.

And guess what?

Guys.

He married those two.

He created a tool that has transformed AI and vertical video into one.

And he is helping all of us out there that are just a little bit crunchy about creating a ton of short form video content.

But in these he's found a way to make it so that you can grow a massive audience.

Man, Austin, you've been doing this since the days of MySpace.

Just like yours truly.

You and I always find ways to remember the top eight.

MySpace was my first introduction into HTML code.

You had a social media agency for years.

And you shifted.

You mastered everything with the agency and you shifted into helping.

Well, trying to shut down agencies.

And doing what I'm doing.

But you shifted into really helping creators with your new tool Syllaby.

And I use it all the time.

You have some amazing features that are coming out.

And you've been talking a lot lately about Sora, which is the latest thing to come out.

I'm jumping ahead here because I feel like everyone that's listened to the podcast.

Regularly has probably listened to your past episodes.

But so before we jump into Sora and we jump into short form video and AI.

And all of the ways that you're helping us.

With that who are afraid of video.

Let's talk a little bit about you.

So MySpace, vertical video, you found a way to go viral.

You have over a million followers across multiple platforms.

I think you have over a million on Facebook now.

It's hard to keep up, man.

Yeah.

Yeah.

Yeah.

I mean, you found the you found the way.

You found the way of of making yourself a name out there.

And you've spoken on some of the stages all over the world.

It's hard to keep up with you.

You're doing all the things and you're everywhere.

Well, thank you.

And it's always even just aside from being back on this great podcast.

It's just always a pleasant experience chatting with you.

And and catching up, Katie.

So I I just love these opportunities to nerd out about all things social media with you.

It's been quite the journey.

I've just been doing social media consistently for more than 20 years at this point.

I'm a creator at my heart.

I build businesses around that fact.

And teams around all of the stuff that I don't like doing so that I have a a socially acceptable excuse to feed this social media addiction.

And create content every single day.

I I am a creator, it's all I want to do.

And I I just build businesses around that.

It's been an amazing journey, I've been very fortunate to have had a lot of success from it.

You've you've not only just built businesses.

Like I said, you've had your agency.

You have I've seen a couple pictures of you holding those YouTube silver award thingies.

For those that are watching this on YouTube.

Typically, you're on vacation right now.

So thank you for.

I'm in Florida right now.

But normally on your wall in the background, you have your like plaques.

With the YouTube awards.

You've even mastered going viral on YouTube, you've mastered getting the followers on Facebook.

You've mastered losing a TikTok account and then regrowing it.

You've done it all.

And you figured out the algorithms and how to grow accounts and gain the followers.

Well, I think aside from we have to remember that these are platforms built around people.

And these it's not just about understanding how algorithms work, but understanding how people work.

And the more that you learn like human psychology.

And how people interact with content online.

And you work some of these things in.

I've really studied like dark psychology.

And like all sorts of different tactics to just get emotional responses out of people.

And when you're testing a lot of this stuff, you can become like formulaic with everything.

I've got, yeah, I've got a million followers on Facebook.

I had 900,000 followers on TikTok.

I'm back up to about 200,000 followers.

I've got 800,000 followers on Instagram.

I've got 600,000 subscribers on YouTube.

I've got 150,000 followers on Threads.

I and I've grown two accounts now past 100,000 subscribers on YouTube.

I've grown I think 20 accounts past 10,000 subscribers on YouTube.

I've grown about 30 channels on TikTok past 100,000 followers.

Same thing on Facebook.

So like once you just learn a lot of these tactics and strategies and stay consistent with it.

You can just do it over and over again.

Like I don't care that TikTok banned my account.

I can just do it again.

It doesn't matter.

That's the thing around this is once it just clicks.

And it didn't click for a long time.

Like I've been doing this consistently.

But I was going to conferences and I I was, you know, listening to great podcasts like this and listening to books.

And just paying for mentorship and studying everything and just staying consistent with every single day.

And it really just there is that moment that clicks for you.

And just when you get it, you see this thing, whatever it is that you're doing.

Through a different lens.

It becomes a game and it's just easy.

It's just easy at that point.

But I think anyone can get to that point.

It's not natural talent.

It's just grit and tenacity and continuing to learn and improve and test and fail and learn from those failures.

Yeah, and you're definitely every single time.

I open up social media, you're always doing something, you're traveling somewhere.

You're speaking somewhere, you're hosting events.

And that's something else we can talk about on today's show.

Sure, sure.

I know you got a lot of goals, man.

You're always doing all the things.

So let's talk a little bit about you figured it out.

You figured it out, like you've grown these accounts.

And now you are honestly, you're kind of sharing the formula with the masses.

You figured out how you can grow the accounts and create the content.

Even if you're afraid to be on camera.

And that is what you created with Syllaby.

So really quickly, just explain what Syllaby is.

Then I have a bunch of questions about how we can use it on a regular basis as part of our 2025 social media strategy.

Yeah.

Yeah, thank you.

So Syllaby is mission driven business for me.

It's not a profit driven business.

Video has changed my life and I just want to provide the tips, tools and strategies to help change other people's lives as well.

I have a personal mission of helping 1 million people make money online with video.

And I can't do that at an agency.

I can't help a million people because it it's just expensive to run an agency.

But I can do that with software.

And so at a high level, what Syllaby does is it allows you to find topics your customers are searching for online.

And then create, schedule and automate videos across every social media platform in a matter of minutes.

So you can find topics that have data behind it, uh, and associated dollar values with it.

And then you can generate video scripts in Syllaby with really nuanced script writing.

Based on my repeatable practices that we've worked in that really hold the tension.

And then you can create videos however you want with AI avatars or faceless videos, which have really exploded.

We built a video editor.

So you can create videos from scratch.

We've integrated with every major social media platform.

So that you can schedule and publish to every single platform.

And we even built a bulk scheduler so that you can create and publish up to five videos a day for 30 days straight to every social media platform.

On any topic and any niche to actually perform well.

And then we even pull in analytics.

I just wanted this to be an all-in-one solution.

So you can even see the the views, the comments.

You're speaking my language.

Yeah, you can view all of your analytics from videos that have scheduled and published from Syllaby.

I just really want it to be the best video marketing tool on the planet.

And we're getting pretty close to that, I think.

There's other great tools out there, but they don't do everything in a streamlined function that we do.

And I really just have taken 20 years of social media marketing experience.

11 years of video marketing agency experience, having posted created like not just myself, but with all of clients.

Like I think it's well over 10,000 videos at this point over 11 years.

It's just a lot of experiments that I've taken the nuances of that and incorporated it into Syllaby that anybody can use for 25 bucks.

Yeah.

20 that's the magic number right there.

25 that's a steal.

Well, Austin, I think that I'm going to I'm going to ask the question I think that everyone's saying.

Thinking in their head right now is here I am saying.

More than ever, like this was this is my 2025 prediction.

Is that more than ever, people need to be the face of their brand.

You need to be the spokesperson.

CEOs need to be the spokesperson.

They need to be the influencer for their company.

And here you are saying that I've created a tool.

Where you don't need to be on camera.

Faceless video, you can create schedule five a day.

How so explain how these this tool is going to help those creators.

And how Syllaby is without having to show your face on camera.

I know the answer to this, but just explain the formula.

And how a faceless YouTube channel, a faceless TikTok is still going to help you drive conversions for your business.

Yeah, well, well, firstly, I I do agree with you.

I think everybody should be on on camera.

If you're willing and able to do it consistently.

But there's a lot of issues with that, right?

Most people are afraid of being on camera.

Or just getting started.

Maybe you're in a regulated industry where you're literally not able to be on camera.

Or you're a little self-conscious about the day.

Maybe you don't have the energy to sit down and record a bunch of videos.

Maybe you just don't want to face judgment from your friends and family online when you're just getting started.

Faceless videos and even AI avatar videos, avatar videos in particular.

Allow you to remain consistent online with your image, your likeness, your movement, your voice, etc.

All of this can be supplemental in addition to being on camera yourself.

Or it can be a it doesn't need to be a full replacement.

You can grow channels entirely with faceless.

Mix it in between.

Whatever works for you.

Don't let anything be an excuse.

That was the big thing here, I tried to eliminate every excuse people I could think of.

And that I I saw over and over again.

To just not create videos consistently.

But to answer your questions more specifically of how do they help generate leads and sales and conversions.

Is by the A to Z process that we really take you through.

So you can type we have a whole idea discovery engine within Syllaby.

That you can find topics and questions that your customers or clients are searching for across Google, across um, Google Trends, across Pinterest, across X, Instagram, hashtag.

All of these different platforms, people are searching for.

So if you're creating content consistently based on what people are actually searching for.

You're creating an evergreen experience of informative educational content that remedies of pain point.

Um, and it makes it really easy for them to find you and to contact you.

In between your regular content.

If you want to have, you know, be the face of your brand.

Do it.

I highly recommend it.

I'm creating content manually with myself every single day.

But I understand not everybody has the capacity to do that.

So jump in wherever you feel comfortable.

Well, and I think that too with AI's evolution.

Like, man, I can't imagine trying to create an AI tool because it is changing so fast, Austin.

Like it seems like it is so hard to keep up.

Every day, there's something new that comes out with AI.

And man, I can't imagine trying to figure out all the back-end code and all that jazz.

So kudos to you on that.

Because recently, there's been this new up Sora.

And and for people that are.

They might be saying like, well, what is Sora?

Um, just quickly explain what Sora is and why this is pretty groundbreaking for everybody.

Not just people like you who are developers in the AI video world.

Yeah, so Sora is pretty transformative.

So it's Open AI, the same company that owns Chat GPT.

It's their text to video generation tool.

So they they dropped the teaser about of this about a year ago.

And showing really just hyper realistic videos of all sorts of different things that that you can think of.

And they finally just this past week released it to the public.

Now there were a couple other tools that beat them to market in this space.

But I I do think that Sora currently is the most powerful, even though they waited on it.

So we jumped on the Chat GPT Pro plan, which is quite expensive at $200 per month.

But it gives you full access to Sora and it's maximum length of video that you can generate.

Which is up to 20 seconds long.

Which is an industry leader right now.

You can export at different qualities.

So up to 1080p.

One of the amazing things that they've done that nobody else has done is the storyboard functionality.

So you can create actual individual scenes.

And so you can like this is scene one, this is scene two, this is scene three, scene four.

And have consistency throughout all the frames.

So you can start to tell stories with this.

And you can get really specific with what you're typing in.

Claymation style, cowboy in a desert and he's staring down a villain.

And they're having a one, two, three draw off competition with their claymation gun.

And it'll, you know, storyboard that out scene by scene.

And it'll create the video for you.

In any art style and anything.

Now there are limitations to it.

It doesn't have it's not like a world breaker yet.

I think it's more so to show you the current status of where this is at in the world.

There's no audio to it, there's no voiceover.

There's no background music.

There's nothing like that yet.

They get physics wrong a lot.

And so there's like.

There's a lot of physics issues in in general.

There's still some like weird body morphic issues depending on how you prompt it.

And there's the occasional sixth finger on a hand.

And like legs passing in front of them in in weird ways and stuff.

But if you look at it at a high level, it's pretty incredible.

Now the other thing that it can do is take an image and add motion to it as well.

So you can upload a photo and you can give it a specific prompt.

And it will add motion to that image, whatever you upload.

There's been so many cool use cases of this.

Like taking a photo of you hugging a deceased loved one.

And turning that scene back into life.

And there's moral questions there.

That I've seen on both sides.

Like let the dead rest.

And but like that can bring joy.

That I I go down.

Rabbit hole there.

But there's so many cool things that this tool has.

That if we look at just the evolution of text to image over the last two years.

Dolly one when it rolled out to the early mid journey levels to Dolly three to um.

Grock within X is phenomenal.

Right.

I was testing.

I was doing.

So the thing with Grock I I digress here, but like Grock is dangerous.

Because.

Because there's they it's like freedom of speech.

So you can get some very problematic photos with very problematic politicians and public figures.

I remember seeing a couple of those with Donald Trump and Kamala Harris walking on the beach holding hands.

Oh man, I I did one this morning of like Donald Trump, just to test it.

Donald Trump and P Diddy at a party with a bottle of lotion and a small child.

And I'm like, I can't believe you let me generate this.

Just as an experiment.

I can't believe this is the downside of freedom of speech.

And there's a whole lot of boomers out there that that take things at face value.

Well, and with the evolution of how fast things are changing here, Austin.

Are you trying to put these into Syllaby?

I mean, like, is.

Of course.

Yeah, of course, so on the development level, it it the Sora is not uh in Open AI's API yet.

We are paying attention to that.

So as soon as or if they they roll out the ability to use Sora from an API level.

We can integrate that into Syllaby.

And just give industry the highest industry standard tools to our users in a custom streamlined flow to help people out.

And now for a quick break.

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All right, let's get back to the show.

So we are paying close attention to that.

Well, and like I said, so all you listeners.

You guys know I only bring products I use, people that I learn from, that I listen from.

I I use Syllaby.

You can check it out at katiebrinkley.live/syllaby.

It will be in the show notes.

And one of the things that you guys, can I talk about this, is pretty cool that you guys are are going to be rolling out in 2025.

Is specifically for podcasters.

And if you have a podcast listener, those people that are listening.

If you have a podcast or if launching a podcast in 2025 has been on your to-do list.

I have to say, one of the things that I would love to see everybody just stop doing in 2025.

Is the vertical video of the host on top and the guest on the bottom.

And it's just a clip from the podcast.

And it's saying like, just clipping it.

And then saying, listen to the episode.

That's so 2023.

Because there's so many better ways that you can create content now for your podcast.

And one of them is with this latest rollout that Syllaby is going to be doing.

And it's right now, like at at this time, it's not available.

Depending on when you're listening.

It's not available, but in early 2025, it is going to be available.

And this is it's groundbreaking for podcasters.

Can you share with Rocky Mountain Marketing listeners?

Yeah.

Absolutely.

So one of the things that also just separates Syllaby from other tools out there.

Is we are so community focused.

I am a content creator.

And that's most of these other tools are not content creators.

Just to be frank.

And we listen.

Every single day I am talking to our community in our Facebook group or in our Discord community or our Facebook live chat.

Or one of the various work channels.

And we are building Syllaby in real time based on feedback and suggestions and feature updates.

Based on what our community is searching for.

And we're very quick to roll those out.

If it seems useful and a lot of people are asking for it.

And one of those things is audio to video.

And so we got this request over and over again.

I I think the idea originally came from Brian G Johnson, a brilliant YouTube strategist.

Who's like, I just want to upload my audio file and it automatically generate all of the B roll for me.

So that I can just save that so much time in my YouTube videos for instance.

And so I'm like, oh, I love this idea, let me shop this around the community and see if they're interested.

And there was a lot of podcasters that were interested in this as well.

And so what we're rolling out and again, like Katie said, depending on when you're listening to this.

This feature might already be out.

Go check it out.

But you'll be able to upload your audio file from your podcast or voice notes or whatever your Zoom audio recording.

Anything like that.

And it will have your audio recording.

And what we'll be able to do is take the transcript from it and automatically uh create B roll videos or AI generated images, AI generated videos.

Add subtitles for you for short form or long form content with the original audio file in place.

So in a matter of minutes, you'll be able to create a social media ready engaging video on your audio audio recording.

For your podcast, we're aiming to be able to support up to 60 minutes of audio upon launch.

I think that's going to be good for most podcasts.

And then we'll try and expand out from there.

Eventually we'll get to the Joe Rogan level three hour long marathon podcast.

But then it's will help for a lot.

And then the other use case I was thinking here too, just is musicians.

Yeah.

So I'm like with audio to video.

Well, well, we can in theory create music videos.

And so musicians will be able to upload their songs and we'll we'll be able to create music videos for every musician out there.

In Syllaby as well that you can schedule and publish.

So I'm really excited about this audio to video functionality.

Because it's really going to help podcasters have videos that actually perform well faster.

To help them grow their podcast faster.

Well, and I'm in your Facebook group.

I'm in all your things.

Austin launches something and I'm like, all right, sign me up.

So yeah.

Like, hey, I'm launching a membership.

And I'm like, okay, cool, I'm in.

Well, I always learn from you.

You always like I said.

When someone says AI, I think of Austin Armstrong.

Um, because you're always, you know, teaching me like new things.

Like I granted, like you said, the Sora video thing, that does have physics a little messed up.

But you're typically the first one to try it out and share it with the masses.

And so I I digress.

I I think that being in your Facebook group, it's allowed me to see that there's a lot of people out there that are looking for you to be the person that's like.

Hey, I'm trying this out.

This is what I'm seeing.

What works and what doesn't work.

Or this is where it needs to go.

This is what we're trying.

It's not there yet.

And I really, Austin, I didn't believe that faceless videos could perform the way that they're performing.

I really didn't.

But they do.

We do it for a number of our clients.

So one of our clients, she has an audio book and we have her just her audio of reading the book.

With some of the B roll kind of background going.

And it performs so well.

And I think that a lot of times we get caught up in the trends and the trends work, that's why they're called trends, they're trending.

But there is something to be said about original content.

And if you're a podcaster, if you're if you are creating content.

Even if it's even if it's just you going live or if it's you just something from maybe a Zoom call or a sales call.

If you're recording your sales call and you say something really smart.

You could take that clip and take your audio from it and put it into Syllaby.

And now, hey, there you go.

Now you have a great clip of you saying something real smart.

You can put some B roll in behind it.

And boom, there you go.

You have some viral content.

Thanks to to Syllaby.

And I think that we're not thinking creatively enough.

With the way that we're creating content.

We're thinking that we have to, okay, I got to open up my app, I got to find the trending content.

Now I got to sit down, put up my camera, I got to do the dance, I got to do the transitions, I got to do the thing.

And it we're making it harder than we need to.

So what are some, okay.

Okay, and like I said before, Katiebrinkley.live/syllaby.

It's in the show notes.

Before we wrap up today's episode, I hope that listeners today are feeling a little bit more of a side relief of creating more video in 2025.

If they have a podcast.

They're thinking of a different way of creating short form video for their podcast.

We've talked about the B roll, we've talked about the the AI clone that you can use in Syllaby.

What's one thing that we might have missed that you think is a really cool thing about Syllaby?

That we didn't talk about in today's episode.

Well, there's so many fun things.

But we're constantly rolling out new features as well.

And so that's something that I always love to tell people.

Is that if Syllaby wasn't perfect for you a month ago.

Come back because we probably fixed those things.

But URL to video is another one that we just rolled out.

So if you're actively creating blog articles on your website.

You can just copy and paste those URLs into Syllaby and it will automatically generate a video script for you.

That summarizes that blog article at whatever length that you want.

And it'll automatically turn it into a video for you.

And so this is a great way for like SEO for instance.

Or just get more use cases out of your existing content.

Even with podcasters, if you have a podcast and you're taking a the summary of that podcast and turning it into a blog article.

And then embedding the podcast audio recording or a video recording in that blog article.

You can also just create faceless video shorts.

Or long form faceless videos that are educational in nature.

That summarizes that blog article.

And and create new pieces of content for your social media.

This has been a really powerful use case.

I love that.

I love that so much.

No, I think.

That is so brilliant because that's so much content.

And and you might be saying, well, Katie, you're always telling us to post less.

But if you're struggling with what to post, all of the stuff that that Austin just shared.

If you're if you want to go back through your 2020, 2021 blogs and find the stuff that's relevant.

Start there and you can start creating a whole bunch of content for 2025.

And just get the ball rolling again.

Just start somewhere and Syllaby is absolutely going to help you get caught up.

Because there's no reason to stop creating content.

One thing, whether you're using yourself and you decide to step in and be the face of your company and be the content creator.

Or if you want to use a tool.

Whatever it is.

Consistency is the secret sauce.

It really is.

You have to be consistent.

And one thing that's consistent in my feed is Austin Armstrong.

No matter what feed I'm in.

There's that guy.

He shows up.

So Austin, if people want to connect with you.

They want to learn more from you.

You are a wealth of knowledge.

You're on all the platforms, like I said.

You're always in my feeds.

But what's the best way for people to learn about you and Syllaby?

Yes, thank you so much.

Yes, so I am everything that I do.

I am incredibly ambitious with.

And so I want to create the largest and best AI marketing conference in the country.

And we'll get to the world.

But right now we're going to start with the largest and best AI marketing conference in the country.

So it's called AI Marketing World.

The website is aimarketingworld.co.

Aimarketingworld.co.

We have ticket pre-launch sales coming out this week.

So but when you're listening to this, definitely jump on because we're going to have the cheapest discounted tickets at early bird pricing as possible.

The conference is going to be October 9th through the 11th in Dallas, Texas.

And it's going to be amazing.

It's going to be an interactive experience, we're going to have some of the best AI marketing uh speakers.

But I didn't want this to just be uh a sit in the audience and watch people talk for three days straight.

I really want this to be an interactive conference.

So we're going to be working on getting different AI experiences and VR experiences and different things.

Uh to make this conference really transformative.

So if you want to kick start your AI marketing journey and learn from the best AI marketers out there like myself.

I'm going to get Katie there too.

Go to aimarketingworld.co.

And I'll see you there.

Awesome, well, Austin, thank you so much for joining us.

On vacation for another guest appearance on Rocky Mountain Marketing.

It's always a pleasure to sit down with you.

Likewise.

Thank you so much.

Thanks so much for listening to this week's episode of Rocky Mountain Marketing.

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Let's spread the knowledge and grow together.

Also, I'd love to hear from you and continue the conversation beyond the podcast.

Visit me at katiebrinkley.com to connect.

To find more resources or just to share your journey.

And be sure to pick up your copy of my new book, The Social Shift at katiebrinkley.com/book.

Thanks again for tuning in, I'm Katie Brinkley and I can't wait to dive into more strategies and stories with you on the next episode of Rocky Mountain Marketing.

Let's keep on taking your marketing to new heights.