Speaker Kallaway
Today we're talking about how to make your content more addictive.
Learn 6 simple storytelling techniques called story locks to make your videos 10x more addictive and hold viewers' attention effectively.
Key Takeaways
- Naming key ideas (term branding) makes concepts memorable and creates anticipation.
- Framing statements as truths (embedded truths) prevents viewers from doubting and leaving.
- Avoid wishy-washy language to maintain strong viewer engagement.
- Simple wording changes can drastically improve storytelling effectiveness.
- These techniques are easy to implement and backed by psychological principles.
Summary
- Focus on storytelling, not just topic or editing, to make content addictive.
- Introduce six storytelling techniques called story locks to lock in viewer attention.
- Story lock #1: Term branding - name concepts to create anticipation and improve retention.
- Story lock #2: Embedded truths - frame statements as facts to remove doubt and keep attention.
- Using terms creates mental anticipation, making viewers want to understand the concept.
- Embedded truths avoid weak language like 'if' or 'maybe' that create exit doors for attention.
- Examples include naming frameworks like 'value equation' or '1,000 true fans' for memorability.
- Replacing hedging words with confident phrasing closes doubt and keeps viewers engaged.
- The video includes tactics for applying these techniques immediately in your own content.
- Kallaway shares his experience with millions of followers and billions of views to back these methods.
Full Transcript — Download SRT & Markdown
Speaker Kallaway
If you want your videos to actually hold viewers' attention and get them addicted,
Speaker Kallaway
the most important thing to focus on is your storytelling, not the topic, not the editing, the words you say in the video.
Speaker Kallaway
But here's the thing, to make your stories truly addictive, you don't need a fancy formula, you don't even need to be that good of a writer.
Speaker Kallaway
All you need to know are six very simple storytelling techniques, I call these story locks.
Speaker Kallaway
These are sets of words the best creators use to lock in attention whenever they want.
Speaker Kallaway
And once you understand why each one works, you can take any video you're about to post, swap in a few words, and immediately make it more addictive.
Speaker Kallaway
So in this video, I'm going to break down all six story locks, the psychology for why each one works, and the exact tactics for how you can use them today in your own videos.
Speaker Kallaway
By the way, if you don't know me, I'm Kallaway, I have a million followers, I've done billions of views, and content is all I do all day long.
Speaker Kallaway
All right, story lock number one is called term branding.
Speaker Kallaway
And this is going to sound so simple, but it is super powerful when you do it right.
Speaker Kallaway
Term branding is when you take a concept in your video and give it a name.
Speaker Kallaway
Not just explain it, but also name it.
Speaker Kallaway
By doing this, you're literally branding your ideas and frameworks.
Speaker Kallaway
And the reason this works so well is the psychological principle called the labeling effect.
Speaker Kallaway
The moment something has a name, it feels way more important, like you need to know what it means.
Speaker Kallaway
Think about it, Hormozi could have just said, here's how to improve your offer.
Speaker Kallaway
But instead, he named it the value equation.
Speaker Kallaway
And that terminology sticks way better in people's heads because it has a memorable name.
Speaker Kallaway
It's the same thing with 1,000 true fans.
Speaker Kallaway
Kevin Kelly could have written dozens of essays about how to build a loyal audience.
Speaker Kallaway
But nobody would have remembered those.
Speaker Kallaway
1,000 true fans, that term has been floating around the internet for decades.
Speaker Kallaway
Now, I personally use term branding as much as I possibly can.
Speaker Kallaway
My Lego brick framework, content minutes, audience matching, the trust ladder.
Speaker Kallaway
I've got dozens and dozens of these in my content.
Speaker Kallaway
They're all terms I made up that put a digital trademark around my ideas.
Speaker Kallaway
Now, here's why this matters for storytelling specifically and how it leads to much more addictive content.
Speaker Kallaway
When you say the name of a term a viewer doesn't recognize, it immediately creates instant anticipation.
Speaker Kallaway
Their brain goes, wait, what is that? I haven't heard of that.
Speaker Kallaway
I need to understand what that is.
Speaker Kallaway
And that anticipation acts like a mental quicksand when they're watching the video.
Speaker Kallaway
They literally cannot leave until they hear it explained further.
Speaker Kallaway
Term branding is one of the simplest retention hacks you can do, but it works every single time.
Speaker Kallaway
And by the way, to prove it to you, I've already used term branding twice in this video.
Speaker Kallaway
Story locks, that's the name of a term that I made up to describe these six things.
Speaker Kallaway
I also referenced the psychological principle describing term branding, the labeling effect.
Speaker Kallaway
Again, another term.
Speaker Kallaway
That's two term brands in the first 90 seconds, I'm telling you, this stuff really works.
Speaker Kallaway
So here's the tactic and how you can apply this today.
Speaker Kallaway
Before you publish your next video, look at the core idea and ask yourself this question.
Speaker Kallaway
Could I package this and give it a name so that it's easier to understand?
Speaker Kallaway
Not everything needs to be term branded, so don't go too crazy.
Speaker Kallaway
But all of your contrarian ideas and your best frameworks could really benefit from it.
Speaker Kallaway
Because the moment you have a name attached to something, it will be much easier to hold someone's attention.
Speaker Kallaway
All right, story lock number two is called embedded truths.
Speaker Kallaway
And this one is sneaky because it works on the viewer without them even realizing it.
Speaker Kallaway
An embedded truth is when you frame something in your script as though it is already true, instead of coming in wishy-washy.
Speaker Kallaway
Let me show you what I mean.
Speaker Kallaway
There's a huge difference between saying, if you try this thing, versus saying, when you try this thing.
Speaker Kallaway
If you try this thing, gives the viewer a choice, maybe they'll try it, maybe they won't.
Speaker Kallaway
And when they hear this, their brain hits a fork in the road and they struggle to decide whether or not what you say is for them.
Speaker Kallaway
As soon as that happens, you've lost their attention.
Speaker Kallaway
But when you try this thing, removes the fork entirely.
Speaker Kallaway
Now there's only one road.
Speaker Kallaway
The viewer doesn't stop to evaluate if what you said is true, they just take it as truth because of the way you said it.
Speaker Kallaway
It's just one word, if versus when, but it has a completely different effect in their subconscious.
Speaker Kallaway
And this embedded truths framework goes way beyond if versus when.
Speaker Kallaway
Here's a couple other examples of this in action.
Speaker Kallaway
This might work because versus the reason this works so well.
Speaker Kallaway
You might notice this versus once you see it, you can't unsee it.
Speaker Kallaway
Some creators might be making a mistake here versus the mistake most creators make is this.
Speaker Kallaway
The first ones all kind of sound unsure, and I said it like that, but if you look at the actual words, it gives the viewer an option whether or not to believe.
Speaker Kallaway
The other ones, they sound extremely sure, like they're truths that I already believe.
Speaker Kallaway
Now, here's why this concept is so powerful for making your content more addictive.
Speaker Kallaway
Every time you use a weak frame, if, maybe, might, it creates these micro moments of doubt in the viewer's mind.
Speaker Kallaway
And each one of those is kind of like a tiny exit door that their attention can just walk through and leave.
Speaker Kallaway
Instead, you need to frame all of your scenarios like embedded truths.
Speaker Kallaway
You're not asking them to believe you, you're telling them what is true and their brain just follows along.
Speaker Kallaway
Let me show you one example of this in action that's not me.
Speaker Kallaway
This is a creator shot by Sammy, he's super good.
Speaker Kallaway
Watch this.
Speaker Kallaway
This is the fastest way to fix your boring ass videos.
Speaker Kallaway
80% of visual storytelling is subconscious.
Speaker Kallaway
And Christopher Nolan couldn't fix your videos for you if you don't know about this filmmaking rule.
Speaker Kallaway
Movement equals energy equals sauce.
Speaker Kallaway
Actual movement, not keyframe zooms, is a psychological cheat code that is the difference between an average video and an instant follow.
Speaker Kallaway
Did you catch what he did?
Speaker Kallaway
He said, 80% of storytelling is subconscious, actual movements, not keyframe zooms, is a psychological cheat code between an average video and an instant follow.
Speaker Kallaway
The framing here is not, here are some tips that might help you, it's stated from him as a truth.
Speaker Kallaway
So the viewer's brain never has a chance to doubt if what he's saying is true.
Speaker Kallaway
So here's the tactic for how you can apply it.
Speaker Kallaway
Go through your script today and remove anything that has these types of words.
Speaker Kallaway
If, maybe, might, could, probably, anything where it sounds non-committal.
Speaker Kallaway
And replace them with things like, when, the reason why, once you do this, this is how it works.
Speaker Kallaway
And those are just some examples.
Speaker Kallaway
You'll know what to look for, when you read it, if it sounds like you're hedging, don't.
Speaker Kallaway
Close the doubt, stop being wishy-washy and tell them the truth bluntly like it is.
Speaker Kallaway
And by doing that, you're not just changing what you're saying, you're closing down those exit doors so their attention can't leave.
Speaker Kallaway
All right, now before I keep going, I just want to mention.
Speaker Kallaway
If you're a business owner, you're trying to build a business using content,
Speaker Kallaway
and you like this type of stuff, I actually built a free community just for you.
Speaker Kallaway
It's called WavyWorld.
Speaker Kallaway
I've got 65 other free trainings like this one in there, bunch of business owners working together to help each other level up.
Speaker Kallaway
We're actually going to close down the open enrollment for WavyWorld and make it application only to verify everyone's a business owner.
Speaker Kallaway
So if you want to get in before we do that, I've got a link in the description below.
Speaker Kallaway
It's completely free.
Speaker Kallaway
All right, story lock number three is called thought narration.
Speaker Kallaway
And honestly, this, I think is my favorite one on the list because I do it so much.
Speaker Kallaway
Thought narration is when you say out loud what the viewer is already thinking in their head.
Speaker Kallaway
And when you do it correctly, it will feel like you're reading their mind.
Speaker Kallaway
It will build a much deeper personal connection.
Speaker Kallaway
Now, let me show you what this looks like in practice, because you're probably thinking,
Speaker Kallaway
how could I possibly read someone's mind when I'm making content?
Speaker Kallaway
You see, that right there, what I just did, because you're probably thinking,
Speaker Kallaway
how could I read someone's mind, that is thought narration.
Speaker Kallaway
I do it all the time.
Speaker Kallaway
Basically, I guessed what I think you're thinking and then state it to create this magical,
Speaker Kallaway
hypnotist type effect.
Speaker Kallaway
If you've watched a lot of my videos, you've heard me say this a lot.
Speaker Kallaway
I'll be like,
Speaker Kallaway
Now the question you're probably thinking is this.
Speaker Kallaway
Or, if I were you, the thing that would be biggest on my mind right now is this.
Speaker Kallaway
Or, if there's one thing that you're worried about, it's probably this.
Speaker Kallaway
I do this all the time.
Speaker Kallaway
This is called thought narration, and I'm doing it for a very specific reason.
Speaker Kallaway
When you say what someone is already thinking as they think it, you get two huge benefits.
Speaker Kallaway
The first one is, they immediately trust you.
Speaker Kallaway
Because if you say what's already in their head, well then they think you must know what you're talking about.
Speaker Kallaway
And second, now they're going to need to keep watching to hear your answer,
Speaker Kallaway
to the thing that they were just actually thinking.
Speaker Kallaway
It basically turns their internal monologue into a simulated one-on-one conversation with you.
Speaker Kallaway
Now, the reason this is so valuable in content and how it makes it more addictive,
Speaker Kallaway
is that it creates this feeling of personalized content at scale.
Speaker Kallaway
Think about that for a second.
Speaker Kallaway
You're only making one video, there's only one script.
Speaker Kallaway
I'm only doing this one time.
Speaker Kallaway
But when I state what you're thinking, it breaks the fourth wall and makes it feel like we're having a conversation.
Speaker Kallaway
Personalization at scale.
Speaker Kallaway
That locks people in and gets them addicted.
Speaker Kallaway
Now, I try to do this thought narration as much as I can.
Speaker Kallaway
Because when you do it, it creates this frame breaker effect and gets people to refocus.
Speaker Kallaway
Hormozi does this a lot too.
Speaker Kallaway
This is a common tactic he uses.
Speaker Kallaway
He'll stop mid-explanation and be like, all right, now you're sitting there and you're thinking,
Speaker Kallaway
well, that possibly couldn't work for me.
Speaker Kallaway
And then he goes and explains what he thinks you're thinking.
Speaker Kallaway
It's almost like he's there with you inside your own head.
Speaker Kallaway
That's the value of this.
Speaker Kallaway
So if you're making your own content and you want to do this for yourself,
Speaker Kallaway
here's the specific tactic that you should use.
Speaker Kallaway
Next time you're writing a script, after every major point in your script, stop and ask yourself this question.
Speaker Kallaway
What should the viewer be thinking right now?
Speaker Kallaway
Then, when it makes sense in a transitional moment, out loud, say that thing in the script.
Speaker Kallaway
You don't have to do it all the time.
Speaker Kallaway
But just a few times in the video really helps the viewer lock in and refocus.
Speaker Kallaway
All right, story lock number four is called negative frames.
Speaker Kallaway
And this one is based on a psychological principle that will start showing up everywhere as soon as you hear it.
Speaker Kallaway
Let's start with an example.
Speaker Kallaway
Which of these two hooks would grab your attention more?
Speaker Kallaway
Here's how to build a strong personal brand.
Speaker Kallaway
Or, the worst possible thing you could do for your personal brand is this.
Speaker Kallaway
Be honest.
Speaker Kallaway
It's going to be that second one every single time.
Speaker Kallaway
You're always going to gravitate more towards that.
Speaker Kallaway
Now, why is that?
Speaker Kallaway
The reason is that the brain is wired to prioritize threats over opportunities.
Speaker Kallaway
This is a principle called loss aversion.
Speaker Kallaway
And this is crazy, the research shows that people are twice as motivated to avoid pain as they are to seek an additional reward.
Speaker Kallaway
Two times more motivated.
Speaker Kallaway
So when a viewer hears things like, stop doing this, this is a warning, don't make this mistake, a negative frame, it immediately locks them in.
Speaker Kallaway
Now, I want you to watch this play out in practice.
Speaker Kallaway
I'm going to play three videos from three other creators with hooks that are in negative frames.
Speaker Kallaway
And I want you to see how well they hook you.
Speaker Kallaway
Worst possible thing that you could do for your brand is create content every single day.
Speaker Kallaway
Hear me out, I know this sounds backwards, but just walk with me.
Speaker Kallaway
Now, that hook works because you're like, wait, am I doing that negative thing?
Speaker Kallaway
I need to find out what he's talking about.
Speaker Kallaway
You're not opting into learning something new, you're protecting yourself from making a mistake that would prevent you from getting what you want.
Speaker Kallaway
That is a completely different level of urgency,
Speaker Kallaway
which drives attention.
Speaker Kallaway
All right, here's another example.
Speaker Kallaway
Never, ever, ever post a video on Instagram without using this feature.
Speaker Kallaway
Notice the triple negative they used.
Speaker Kallaway
Never, ever, ever.
Speaker Kallaway
They didn't do that by accident.
Speaker Kallaway
Somebody figured that out and then this got replicated a bunch.
Speaker Kallaway
Three triple negatives really lock you onto the warning, and that locks in attention.
Speaker Kallaway
All right, let's do one more example on the negatives.
Speaker Kallaway
You're making content way harder than it has to be, and that's why I'm here.
Speaker Kallaway
This one is interesting because it's a little bit of a softer negative frame.
Speaker Kallaway
It's not saying you're doing something wrong explicitly, but it is saying you're making things harder than it has to be.
Speaker Kallaway
And that still triggers that same negative instinct, wait, what am I doing wrong?
Speaker Kallaway
Now, here's what makes these negative frames so useful for storytelling.
Speaker Kallaway
If you're struggling to get someone to lock in, you can just take the piece of advice you have and flip it.
Speaker Kallaway
This is called inverting.
Speaker Kallaway
Use this hook format becomes, stop making your hooks like this.
Speaker Kallaway
Here's how to grow on YouTube becomes, this is killing your YouTube growth.
Speaker Kallaway
Try posting more consistently becomes, this posting mistake is costing you followers.
Speaker Kallaway
Same information every time, but the negative frames always pull your attention more because of that loss aversion principle.
Speaker Kallaway
I call this process to go from the positive to the negative, a negative flip.
Speaker Kallaway
It's one of the easiest upgrades you can make to your scripts to get people to lock in.
Speaker Kallaway
So here's the tactic for you when you're writing your scripts.
Speaker Kallaway
If you have a great point, but you don't think it really hits, try inverting and framing it in the negative.
Speaker Kallaway
It doesn't always have to be negative, sometimes the positive frame is the right call.
Speaker Kallaway
But if you use the negative a little bit more, you'll get people to lock in much, much quicker.
Speaker Kallaway
All right, story lock number five is called loop openers.
Speaker Kallaway
And this one is probably the most practical one on the list.
Speaker Kallaway
Because you can literally drop these in into any script right now and it will improve it immediately.
Speaker Kallaway
Now, before I explain what a loop opener is, I just need you to understand how viewers typically watch content.
Speaker Kallaway
Every viewer's attention in their brain is on a timer.
Speaker Kallaway
Think of it like an hourglass.
Speaker Kallaway
The moment your video starts, the hourglass is flipped and the sand starts falling down.
Speaker Kallaway
Now, every brain is different, the sand falls at different speeds for different people.
Speaker Kallaway
But once that sand is gone, the attention is out and they churn.
Speaker Kallaway
Now, a great hook is good at flipping that hourglass at the beginning.
Speaker Kallaway
And that buys you that first chunk of time in your video.
Speaker Kallaway
But here's a problem most creators run into, they nail the hook and then they just deliver straight facts for the remaining 30, 40, 45, 60 seconds or longer of the video.
Speaker Kallaway
No re-hooks, just information.
Speaker Kallaway
And the problem is, about halfway through, after 20 or 30 seconds, that hourglass runs out and the people leave.
Speaker Kallaway
This is what is actually happening when you look at a retention graph that's just decaying down.
Speaker Kallaway
Over time, people just churn because the sand runs out in their head.
Speaker Kallaway
And that's where loop openers come in super useful.
Speaker Kallaway
A loop opener is a phrase that you drop in your script to flip that hourglass back over and reset the timing.
Speaker Kallaway
Think of it like reopening a second curiosity loop once the first one closes.
Speaker Kallaway
In content psychology, this is a frame called re-hooking.
Speaker Kallaway
The best creators do this every 20 to 30 seconds for shorts, and every 60 to 90 seconds for longs.
Speaker Kallaway
Now, the way a loop opener works is actually very simple.
Speaker Kallaway
It confirms what you just covered is valuable, but then teases that the next thing is going to be even more valuable for a different reason.
Speaker Kallaway
And that tease resets the attention clock, the hourglass flips, the curiosity boosts, and people want to keep watching.
Speaker Kallaway
Now, here are some examples of how these loop openers actually look in practice.
Speaker Kallaway
You would use sentences like this.
Speaker Kallaway
Here's the thing though.
Speaker Kallaway
But that's not even the most interesting part.
Speaker Kallaway
And this is where it gets crazy.
Speaker Kallaway
Most people stop here, but actually.
Speaker Kallaway
Now, here's what nobody talks about.
Speaker Kallaway
Okay, so that was powerful, but the next one, the next one's even more important.
Speaker Kallaway
You'll hear these types of transitional sentences to go from A to B all the time in videos.
Speaker Kallaway
But if you don't know to look for them, you don't realize what they're doing is reopening a new loop.
Speaker Kallaway
Now, here's the detail most people miss when they try to do this.
Speaker Kallaway
The best loop openers use a contrasting word in the middle.
Speaker Kallaway
That was great, but this next one.
Speaker Kallaway
Most people stop here, but something else.
Speaker Kallaway
Here's the thing though, something else.
Speaker Kallaway
See how they almost all have a contrasting word built in, that's not a coincidence.
Speaker Kallaway
Contrast words help redirect attention from A to B.
Speaker Kallaway
And that is the core thing that retriggers attention.
Speaker Kallaway
So here's the major tactic for you, not to get too in the weeds.
Speaker Kallaway
After every major section or key point in your script, add a loop opener that smoothly transitions the viewer to what's next and resets their attention clock.
Speaker Kallaway
Think of it like a bridge.
Speaker Kallaway
You need the viewer to walk over to the next piece before getting bored and leaving.
Speaker Kallaway
If your video has five main sections, you're probably going to want three or four loop openers.
Speaker Kallaway
And when you do this right, you'll notice in the retention graph, people stop dropping off in the middle and it holds flat.
Speaker Kallaway
That's because you re-engage their attention.
Speaker Kallaway
Now, I just mentioned that the best loop openers have a contrast word in them.
Speaker Kallaway
But contrast words are way more powerful than just being a part of loop openers.
Speaker Kallaway
And they actually deserve their own story lock.
Speaker Kallaway
So the last story lock number six is contrast words.
Speaker Kallaway
And if you only remember one thing from this video, make it be this one.
Speaker Kallaway
Because this really is the universal principle of storytelling.
Speaker Kallaway
Contrast is the single most reliable way to create curiosity in content.
Speaker Kallaway
And here's how contrast works at a base level.
Speaker Kallaway
Curiosity comes from a gap, it's a gap between what someone expects,
Speaker Kallaway
and what you believe to be true.
Speaker Kallaway
The bigger that gap, the more curiosity creates and the more someone wants to find out,
Speaker Kallaway
what the thing you believe that they don't is.
Speaker Kallaway
Contrast words are the bridge that create that gap.
Speaker Kallaway
The most powerful contrast word is the word but.
Speaker Kallaway
And to be honest, but is probably the most powerful word you can use in storytelling.
Speaker Kallaway
And here's why, when you use the word but, it doesn't just transition you from A to B.
Speaker Kallaway
But it actually creates a comparison, which is what contrast is.
Speaker Kallaway
A but B.
Speaker Kallaway
Doing A but also B.
Speaker Kallaway
Doing A but doing B instead.
Speaker Kallaway
You can use it a million different ways.
Speaker Kallaway
You might think A, but actually, the answer's B.
Speaker Kallaway
Now, but is the strongest contrast word, but it's not the only one.
Speaker Kallaway
Sometimes people overuse but and it doesn't really fit.
Speaker Kallaway
So here's some other ones you could use to create this contrast.
Speaker Kallaway
The word actually implies what you thought was wrong.
Speaker Kallaway
Actually, the data shows the opposite.
Speaker Kallaway
The word instead redirects to the alternative.
Speaker Kallaway
Instead of posting daily, try this.
Speaker Kallaway
The phrase turns out is another good one.
Speaker Kallaway
Turns out, the algorithm doesn't care about that at all.
Speaker Kallaway
The word except creates an exception to what they assumed.
Speaker Kallaway
Every creator does this, except the ones who are actually growing.
Speaker Kallaway
And the word yet implies a contradiction.
Speaker Kallaway
Yet's a little old school, so you typically don't hear people say that.
Speaker Kallaway
Everyone knows this, yet almost nobody does it.
Speaker Kallaway
Every single one of those words does the same thing but does.
Speaker Kallaway
You get them leaning on A and then shift back to B.
Speaker Kallaway
It essentially takes whatever the viewer thought, flips it and gets them to re-engage on something else.
Speaker Kallaway
Now,
Speaker Kallaway
here's why I saved this one for last.
Speaker Kallaway
If you go back and rewatch this video or any videos that I make, you will notice these contrast words all over the place.
Speaker Kallaway
In the hook, in the transition, it's how I set up each story lock.
Speaker Kallaway
I'm using it all day long.
Speaker Kallaway
And the reason why is because contrast is the engine that powers the other five things.
Speaker Kallaway
It's like the bedrock foundational layer that all the rest of the complex storytelling stuff is built on top of.
Speaker Kallaway
Term branding works because the name you say,
Speaker Kallaway
contrasts versus what they're expecting to hear.
Speaker Kallaway
Embedded truths works because when you speak certainly that contrasts with uncertainty.
Speaker Kallaway
Thought narration works because when you hear your own thoughts out loud that contrasts with what you expected to hear.
Speaker Kallaway
Negative frames work because a warning contrasts from advice you were expecting.
Speaker Kallaway
And loop openers literally using contrast work because you're teasing something else is going to come versus what you just heard.
Speaker Kallaway
Contrast really is the thread that runs through all great stories.
Speaker Kallaway
If there's one thing to study, it would be this.
Speaker Kallaway
So here's the last tactic and how you actually infuse contrast in your own scripts.
Speaker Kallaway
Next time you write a script, look at every strong, clear point, the main punches of your story, and try splitting it in half to build in contrast.
Speaker Kallaway
Don't just tell them what it is, lean them one way, use but or one of the other words to get them going the other way.
Speaker Kallaway
This will rev up their attention clock.
Speaker Kallaway
Now, you obviously don't want to do this for every sentence, when I teach this, sometimes people overuse the word but.
Speaker Kallaway
And it sounds a little friction heavy.
Speaker Kallaway
So don't try to force it too much, but if you look for moments where you can go A then B,
Speaker Kallaway
it really makes your stories more addictive.
Speaker Kallaway
All right, guys, that is all I've got for this video.
Speaker Kallaway
We covered a ton of ground, so let me quickly recap what we went through.
Speaker Kallaway
In this video, we broke down the six key story locks.
Speaker Kallaway
These are the specific storytelling techniques you can use to lock in attention, and you can just substitute certain words and phrases in your own script and really use these pretty quickly.
Speaker Kallaway
And those six story locks were term branding, embedded truths, thought narration,
Speaker Kallaway
negative frames, loop openers, and contrast words.
Speaker Kallaway
Now, here's the thing.
Speaker Kallaway
You don't need to force all six of these in every video, especially if you're making short form videos.
Speaker Kallaway
But the more you layer more of these into your scripts, the more addictive your content will seem, and the viewer will really just lock in a lot better.
Speaker Kallaway
Think of it like your storytelling stack.
Speaker Kallaway
And the best part is, you don't need to be a great writer, you just study this and then swap the words in.
Speaker Kallaway
As always, guys, I'm trying my absolute best to just give you the sauce when it comes to content that most people are not talking about.
Speaker Kallaway
If you're a business owner, this is the best channel in the world to help you figure out how to make better content that can actually drive leads and sales.
Speaker Kallaway
If you want to join WavyWorld, it's free, I got a link below.
Speaker Kallaway
And if you guys want to learn more about the contrast thing and get more live examples, I'm putting up a video right here.
Speaker Kallaway
I think this has like 4 or 500,000 views.
Speaker Kallaway
People love this one.
Speaker Kallaway
Where it breaks down this contrast piece a little bit more.
Speaker Kallaway
So feel free to watch that one next.
Speaker Kallaway
And we will see you guys on the next video.
Speaker Kallaway
Peace.
Topics:storytellingvideo contentcontent creationviewer retentionstory locksterm brandingembedded truthscontent marketingvideo engagementKallaway
