Speaker A
What will you do if you, if I tell you that we just recently restored a Google Ads account which was suspended for more than three years?
Case study on restoring a Google Ads account suspended for circumventing systems, with expert audit and optimization strategies.
Key Takeaways
- Circumventing system suspensions are complex and often involve multiple compliance issues including cloaking and misleading claims.
- A detailed audit of website speed, content, legal pages, and ad copy is essential for successful account restoration.
- Clear business identity and transparent policies on the website build credibility and reduce suspension risks.
- Working with a Google Partner can facilitate communication with Google and improve chances of account recovery.
- Ongoing management and compliance are critical to maintaining Google Ads account health and avoiding future suspensions.
Summary
- The video presents a case study of restoring a Google Ads account suspended for over three years due to circumventing system violations.
- The client had made multiple appeals and contacted Google hundreds of times without success before the marketing team intervened.
- The suspension was due to circumventing system errors, including cloaking and misleading claims on the website and ads.
- The team conducted a thorough audit covering website speed, content quality, legal pages, and compliance with Google policies.
- Recommendations included improving website speed, adding clear business identity and contact information, and removing suspicious external links.
- Content and ad copy were revised to remove unsubstantiated claims and ensure compliance with Google’s advertising policies.
- Additional legal and policy pages such as privacy policy, terms and conditions, disclaimers, and cookie policies were added.
- The team leveraged their status as a Google Partner to communicate with Google via chat and calls to expedite account restoration.
- The video also highlights common reasons for Google Ads suspensions and best practices to avoid them.
- The client plans to continue working with the team for Google Ads management and restoring their Bing Ads account.
Full Transcript — Download SRT & Markdown
Speaker A
The client tried his best to get it restored, done multiple appeals, called to Google hundreds of time, but he was not able to recover his Google Ads account.
Speaker A
And what me and my team did was that within few days, we were able to restore his Google Ads account.
Speaker A
And let's get started this case study because now the client is working on getting his Bing Ads account restored as well, as well he plans to work with us on Google Ads management as well.
Speaker A
So let's get started on this amazing case study.
Speaker A
Now this is the client website, now this is an approved website, but I'm going to show you the client reviews and how we started this project.
Speaker A
So I'm going to show you step by step, first of all, I'm going to show you the suspensions and then, you know, you miss over here that the account has been suspended for circumventing system.
Speaker A
You can also cross match the Google Ads customer ID as well, you know, for your reference, your account has been suspended for circumventing system and clocking.
Speaker A
For those who don't know, there are many reasons why Google Ads can suspend your account, your Google Ads account can be suspended for suspicious payment, when Google has doubt regarding your payment, like Google may feel that you are not logged in from your right location, you are using someone else credit card details or something like this.
Speaker A
They, you know, the reasons are many, but I'm just giving you a sample.
Speaker A
Or if you have multiple accounts, you know, you can also get suspicious payment error, you can also get egregious payment policy violation.
Speaker A
This is a very, you know, severe violation.
Speaker A
You can also get counterfeit violation.
Speaker A
Now, egregious policy violation is violation like using robots, boots, text to manipulate the Google system, egregious, counterfeit policy is where Google thinks that you are using someone else products or selling non-replica products.
Speaker A
You can also get enabling dishonest behavior suspension, you know, the suspensions can be many for unpaid balance, your account has been suspended for unpaid balance, and one of the toughest, you know, and one of the most popular, most common suspension is circumventing system error.
Speaker A
Now, the circumventing system error is so big and it has so many combined issues, for instance, in circumventing system, they Google can suspend your account if you're doing clocking.
Speaker A
What what is clocking is basically you are landing visitors to a different page and the Google robots or spiders to a different page.
Speaker A
So Google call it clocking, circumventing system, you may you may be selling something, you know, the Google feels is not right for the end user.
Speaker A
You are doing some wrong claims on your website which are not practically provenly available, for instance, if you sell a product like lose 7 kgs in 7 days, your product will add will not be approved.
Speaker A
Google says how 7 kgs in 7 days, do you have any scientific evidence?
Speaker A
Most of the people also make mistakes in their ad copywriting and in their landing page writing and majority of the people do not know what's wrong with their landing page, which is why the Google keeps on suspending their Google Ads account.
Speaker A
So this was such a similar case, this was assigned to us.
Speaker A
And you miss over here that these are their ads and they tried their best to restore.
Speaker A
And then, you know, when the case arrived to my team.
Speaker A
Again, it's a team effort, not a single person effort, so it's a collective effort of the team, what we did was one of our team members started communicating with Google regarding this issue.
Speaker A
As a Google partner, we have a Google chat support.
Speaker A
And, you know, we help clients in optimizing, improving the Google Ads campaign as well, as, you know, the part of usual, usually because the client works with us for management and we are one of the pioneers in Google Ads suspensions, Google Business Profile suspensions, Google Merchant Center suspensions, Google Ads disapprovals.
Speaker A
Now, Google Ads disapproval is another story.
Speaker A
I have ample of videos in Google Ads disapproval as well.
Speaker A
Because we provide that service as well, we provide Google Ads management service as well.
Speaker A
Even we provide website creation service as well because we are a full-fledged marketing company as a Google partner.
Speaker A
Now, let me show you their audit, first of the audit.
Speaker A
You may see over here, you can see the date, you can see the date today.
Speaker A
So you may see it's a recent restoration project.
Speaker A
So once we did an audit, while my team was working with the Google, one was working on the Google call, one was working on the Google chat.
Speaker A
You may see over here that the website speed was low and we believed that although it's an SEO factor, but if your website has slow speed issues, Google may not approve your website for the Google Ads program.
Speaker A
And apart from mobile view, if you, you can see the desktop views is an acceptable.
Speaker A
73 performance is acceptable, but I recommend you to have it more than 80.
Speaker A
And apart from this, you, we suggested some Google PageSpeed Insights or Lighthouse to identify heavy scripts or images, compress images, implement server-side caching and CDN, remove unused plugins or third-party tracking codes that slow down load times, aim for 80+ score on both mobile and desktop, we also suggested looking for errors in the Google Search Console, there may be some errors, broken links or something like that can also cause suspension because when your account is suspended, now Google is going to look deep down to get it restored.
Speaker A
For the website, we thought that the website is a basic ladder and it has an unclear business identity, contact information and legal info, which makes the user confused and mostly it looks like a spam page.
Speaker A
We recommended adding an about us page, a contact page with business name, physical address, email, phone number, representative number, and including company registration.
Speaker A
We also recommended adding social media details.
Speaker A
Also add footer details and if you are using third-party promotion, we need to mention it.
Speaker A
And for that, another thing was the footer contains an external link which was not under your domain and it was looking suspicious.
Speaker A
We suggested removing it.
Speaker A
We worked on the claims, the content of the website, you know, sometimes we are adding unclaimed, so the copywriter, you know, in our team worked on the content claims to sort around, urgency pages, they suggested some few things, few wording changes, compliance issues, ad copy changes, a lot of things were suggested in this.
Speaker A
Like privacy policy page, further pages were suggested, privacy, terms and condition, return refund policy, disclaimer, cookie policy page.
Speaker A
And some more red flags were also being found.
Speaker A
Like the site is extremely minimal, with almost no content beyond lead capture, which we think is not a good thing.
Speaker A
You know, I'm this is an I'm the site I'm going to show you now is an approved site, but, you know, the issues were before.
Speaker A
The site had no content apart from lead capturing, essential policy, legal pages are external to your domain, but not to any third-party domain.
Speaker A
And the messaging is vague, potentially misleading, free information, gift, you are not clear what you are doing and if you are selling anything, you need to mention that you will you will or you might later sell on as well.
Speaker A
And you are collecting this information, cookie policy page, other policies page.
Speaker A
Copyright issues, the copyright was 2020.
Speaker A
It's an outdated thing, it's 2025, October 2026 is on the way and, you know, the people are matching this on this.
Speaker A
Disclaimer not Facebook.
Speaker A
So this kind of disclaimer was sorted.
Speaker A
So few changes, you know, missing disclaimers, sorting around website issues, footer clear, footer credibility.
Speaker A
A lot of things were, you know, being sorted around.
Speaker A
And because multiple people were doing multiple audits, multiple communication was done and there was ample of communication which was done on our WhatsApp group, which we usually create with our client, once they once they assign the project to us.
Speaker A
So over here, we also looked around on the core issues of large background images, multiple repeating text blocks, having the same information, we sorted around, we looked on the images, we looked on the copyrighted content, sorted it out Google Search Console issues, broken link issues, did little bit of SEO complimentary as well to make the client happy because, you know, it says always extra over deliver, which we did.
Speaker A
And we also did the changes on the opt-in form, opt-in form policy, images, compress the images with TinyPNG, remove redundant element, some some small things as well, some template changes, some external links changes, some script changes, fewer further on suggested.
Speaker A
And apart from this, you may see around over here, this is a communication done with the team of my team members, you know, consistently in touch with the client and the communication was done and then what we did was once all the errors were sorted, we created an ad on our test account, just to let you know that we also sell Google Ads accounts, so, you know, we did a test.
Speaker A
Because we do not want to waste the client account in getting suspended.
Speaker A
So we we can waste our account, but not the client account and after this multiple appeals were also being sent, like hundreds of appeals were sent and calls, chat support, everything which was used to make the process on priority basis.
Speaker A
Also the client was very patient and supportive.
Speaker A
Now, before I show you the last part, I want to tell you the feedback of the client.
Speaker A
So we got his reviews on our Google Map.
Speaker A
And this is their review.
Speaker A
My Google Ads account has been suspended for nearly 3 years, I discovered Aarswebs solution while searching for solutions on Google, I contacted Ali Raza and we worked hand in hand with his team on the issue, outcome, my Google Ads account was reactivated at the first appeal, if you are facing issues with suspended Google Ads account, I will definitively advise that you get in touch with Ali and his team.
Speaker A
Thank you, sir.
Speaker A
And the review on the Trustpilot is even amazing.
Speaker A
Two days ago, recent review, my Google Ads account has been suspended for nearly 3 years, I discovered Aarswebs solution while searching for solution on Google, I contacted Ali Raza, so same almost review, so you can see around five star reviews, very satisfactory review by the client.
Speaker A
And now move on to the approval, the final and the most interesting thing I'm going to show you are the approvals.
Speaker A
Now, see over here, update on your account suspension appeal.
Speaker A
Great news, advertiser.
Speaker A
Your appeal was successful.
Speaker A
Thanks for waiting while your account was reviewed.
Speaker A
As long as there are no other violations, your ads should resume running within 24 hours.
Speaker A
If your account is still suspended from a separate policy violation, you can submit a new appeal.
Speaker A
Visit Google Ads policy account suspension page to learn how to check the status of your account and view any violations.
Speaker A
If some of your ads aren't running, try using the ad preview and diagnosis tool.
Speaker A
Remember that some of your ads may still be disapproved if they do not follow Google Ads terms and conditions and advertising policies.
Speaker A
The circumventing system clocking issue is successful.
Speaker A
And another over here is an email from the Google.
Speaker A
Your Ads account has been reactivated.
Speaker A
Your account was temporarily suspended to verify your billing information and policy compliance.
Speaker A
It's now reactivated, so your ads can start running again.
Speaker A
Ads could start running automatically if your billing information is up to date.
Speaker A
If you don't want your account to serve ads and accrue costs, either pause your campaigns or cancel your account.
Speaker A
Now, this is a generic email, you know, whatever errors you have.
Speaker A
When the account is restored, you're going to get this email.
Speaker A
You can also cross match this customer ID as well.
Speaker A
Everywhere.
Speaker A
So this is a successful Google Ads account restoration case study.
Speaker A
For those who don't know, we are a company based in UAE, Dubai, and we provide even Google Ads account.
Speaker A
We help clients with Google Ads management, we help clients with Google Merchant Center suspensions.
Speaker A
Google Merchant Center accounts, Google Business Profile suspensions, Google Business Profile accounts.
Speaker A
Google Ads disapprovals, Google Ads suspensions and definitely Google Ads audit, setup, management, ongoing management.
Speaker A
And we also help clients with website solutions, web designing, landing page designing, complete Shopify solutions, e-commerce solutions.
Speaker A
So we are a full-fledged marketing agency.
Speaker A
So in case if you need either of the service, we will love to work with you, you can hire me and my team through the link in the description or in the first comment of this video.
Speaker A
Once again, thank you for watching.
Speaker A
And just to let you know, we are a Google partner company with the official Google partner badge.
Speaker A
So yeah, we look forward working with you.
Speaker A
And I hope you like this video.
Speaker A
Take care and bye bye.
Topics:Google Ads suspensioncircumventing systemGoogle Ads account restorationGoogle Ads case studyGoogle Ads auditGoogle Ads policy complianceGoogle Partner supportGoogle Ads managementwebsite optimization for adsGoogle Ads disapproval
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