What is Typography?

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Speaker A
All text involves typography.
00:03
Speaker A
You've seen them in advertisements, road signs, packaging, and so much more.
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Speaker A
So what is typography?
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Speaker A
Like the clothes you wear, it gives you a sense of self-expression.
00:17
Speaker A
Typography gives text a style to communicate its message.
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Speaker A
We know that this is for a video game, a high fashion editorial magazine, and a whimsical circus.
00:29
Speaker A
These styles are distinguished as typefaces.
00:32
Speaker A
A typeface is the collective name of designed characters.
00:36
Speaker A
Back when words were written by hand, books were costly to make.
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Speaker A
A man named Johannes Gutenberg revolutionized print with movable type.
00:46
Speaker A
Reverse letters casted on the ends of lead alloys were dipped in ink to print letters on a page.
00:55
Speaker A
And so later on, with letters being carved by different people, it led to a variety of styles which we know as typefaces today.
01:03
Speaker A
Now that you've had a taste of what typography is, get out there and spread the knowledge.

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