How to Fill Your Coaching Pipeline on Autopilot

Have you ever watched one of those nature documentaries about the salmon?

How they like swim up the stream to spawn and they get like they jump up the kind of almost like up the waterfalls.

And they're like, I'm nearly there and then at the top, ready waiting for them is a bear with its mouth open and the salmon just like jump straight in.

Imagine if those salmon are your prospects and you are the bear, that's what I'd love to help you set up today.

I call it the self-filling pipeline.

Whether you sell with calls or with a doc or with a mentor or whatever.

We just want to make sure the pipeline's always full, particularly if we can set up a system where every two weeks, just like clockwork, you hit the jackpot and a bunch of new people put up their hand saying, hey, I'd like to buy from you, I'd like to work together.

I've been using this and teaching it to clients for years and years and years.

And just recently, one of our new clients, Aaron, broke a dry spell, but he installed the self-filling pipeline and turned like an empty lead cupboard, you know, like old mother Hubbard opens the cupboard and and it was there, converted that into a ton of leads, 100K cash collected.

Took about 45 minutes to set up and now it works every single week, every single month, like clockwork, automated.

So the plan today is really simple.

We're going to set up a a simple automated marketing system.

Take you half an hour, 45 minutes, that doesn't rely on your hustle.

Sweat, remembering to do stuff or having to be consistent.

Because it's going to be consistent for you.

We're going to create a a set of kind of micro offers, little hand raisers, I suppose you could call them, to get people to work with you.

We call them cookies.

And uh in fact, we built you a little GPT called the Cookie Monster, which has got a bunch of these kind of pre-baked ready for you to steal.

Uh links in the description.

Um we're going to take these cookies, this offer.

And we're going to put them on rotation like a sushi train.

I just realized there's like three food metaphors in the first couple minutes.

I'm hungry, I apologize in advance.

We got bears and salmon and sushi and cookies.

Um but the whole idea is that this thing's just going to uh fill up the lead pipeline every couple of weeks without you having to do anything.

I'll show you how it works.

All right, let's talk about your marketing.

I don't know how it's going for you right now, but I guess you're probably in one or two places.

Either your marketing is super consistent.

Things happen like clockwork, just like they're supposed to.

You never feel guilty because you're not doing the stuff.

You got a marketing system that is like producing content.

Whether it's ads or it's organic.

That is just working for you.

It's either consistent or it's not.

And uh most of the coaches I talk to, their marketing is super inconsistent.

And they know it and they feel guilty about it.

But it's life.

So it's either consistent or it's inconsistent.

And then if you think about the obviously we want to be up the top.

But if you think about the how it gets made.

How your content gets made.

It's either hands on.

In other words, it depends on you.

Or it's hands off.

It just happens.

And so that gives us like four quadrants.

I'm going to start with the one that I hope the two that I hope is not you.

If it's um hands on, like it depends on you and it's inconsistent.

It's always on your mind.

Like that little voice or the reminder every now and again, oh crap, I should, oh man, I need to.

I'm just not.

I wish I should.

And you feel really guilty.

Not great.

Probably even worse than that is that like it's hands off, sounds good, but you're just not doing it.

That's like you've just gone, oh, never mind.

It's all too hard.

That's just like you've given up.

I hope to God that's not you.

If it is, let's fix it today.

Uh we definitely want to be on the consistent end.

A lot more people than I think would care to admit it publicly would say, yeah, it's always on my mind.

I'm not as consistent as I should be, but it depends on me and it's just a lot.

Then there's coaches who are more proactive.

And for them, it's consistent, but it still depends on them.

It's not just on their mind, but they have like a set of reminders.

Prompting them to like, oh, we got to shoot the content or we've got to record the videos or we've got to write the emails, we've got to do the posts.

And so they're consistent, but it's hard work and sometimes it feels like a bit of a drain and they end up burnt out.

What we ideally want is a system where our marketing can be consistent.

But it's hands off and it doesn't depend on you.

When you get that working for you, you get two things.

Number one, peace of mind for you because you know that the system's going to work.

You can take off to Italy and it just works.

But for your prospects, you're top of mind because you're always in front of them.

And so when that happens, you've got a ton of confidence that the business is going to grow.

And it's going to grow in a sustainable, scalable way.

So our job today is to set up this like hands-off consistency.

So that we've got marketing that's bringing in people all the time without it having to depend on you, stress you out and burn you out.

Let's get into the how-to.

I'll show you how it's done.

I reckon I know what's going on.

Right now, you've got a bunch of people who see your stuff on social, maybe they follow you.

Uh we got a bunch of people who are on your email list.

And they're just sitting there passively receiving your content, but there's not like a horde of people knocking on your door going, hey, can I work with you?

And it's not their fault, it's just because we didn't show them how.

We just expect that they'll know what to do.

And they don't.

What we haven't done is pre-bake some cookies and put them in put them in front of them.

And that's our first job.

Pre-bake some cookies.

And a cookie is an offer and an invitation.

Let's say you come to over to my place one afternoon.

And we booked it in and you show up on time.

And uh I'm running late, I apologize.

But I open the door and say, hey, great to have you here.

Listen, I'm just wrapping up a call.

I'll be done in about 10 minutes.

Um listen, fridge is over there in the kitchen.

Couch is here.

I'll see you in 10, make yourself at home.

So you take a seat.

Here's what you're almost certainly not going to do.

You're probably not going to open up the fridge and pull yourself a drink.

You might, but you, I mean.

You probably would.

But most people wouldn't.

Most people just kind of sit there and you wait.

That's what the leaves on your list do.

They just sit there and wait.

Scenario number two.

If you walk in, I'm like, hey, welcome, I'm so so glad you're here.

Listen, I'm running a little bit late, I'm just wrapping up a call.

I'll be done in 10 minutes.

Um but I knew you were coming, so I baked you this this tray of cookies.

This is an iPad, but pretend it.

You know what?

I baked you some cookies.

I take the lid off.

Take one.

I made these for you.

Even if you don't really want the cookies, you're probably going to take one out of politeness.

Because I pre-baked the cookies and I put them in front of you.

Hang on to that because that's a big idea.

Scenario number three.

You knock on my door, I open it up.

Hey, welcome, I'm so glad you're here.

Listen, I'm just running a little bit late, wrapping up a call.

I'll be done in about 10 minutes.

The fridge is here, the couch is there.

Make yourself at home.

Cool.

And you go, oh, actually, Taki, just before you go.

Do you reckon you could bake me some cookies?

That never happens.

Nobody ever asks you to bake the cookies.

But if you pre-bake them and you put them in front of them.

They're almost obligated to take them.

Certainly much more likely.

So here's the thing, if we relate this to marketing and your lead flow right now.

You're sitting people on the couch and saying, make yourself at home.

And hoping that they ask you for cookies.

Instead of going, hey, I pre-baked you these cookies and putting them in front of you.

What we need is some offers, some cookies, pre-baked, ready to go.

So that clients know what to do next and they can follow you like Hansel and Gretel all the way home.

All the way to working with you in your coaching business.

Let's make this really practical and really simple.

What's a cookie, it's a an offer or an invitation with an ask.

So I've made this thing, would you like one?

That's a cookie.

And you can have tons of these.

I want to show you some examples right now.

Straight out of our training called the self-filling pipeline.

When you use these, it just makes it really easy for people to put up their hand to work with you.

So when I first sat down to like bake some cookies, I started with just a stack of post-it notes.

And each of these with different offers on them.

Some of them for email, some of them for social.

I just turn them into templates and now our clients just like write them once and drop them into the hopper and they just run every week or two.

So I just want to give you a quick overview of some of the easy ones you can pull off.

Uh so there's Dean Jackson's amazing nine-word email.

I hope you haven't guessed, I love Dean.

We're great mates.

And uh his stuff's been really, really helpful.

Uh so nine-word email.

I'll explain that.

When somebody joins your group, whether it's a Facebook group or a school community or whatever kind of community thing you've got on.

A lead magnet or a micro magnet is a great like hand-raise opportunity.

Uh client gets an amazing result.

A case study story.

Uh 5130, I'm looking for five, you know, five people who want this one specific result in the next 30 days.

Uh in the super signature behind every email.

Which one, think about every email you send is like the Trojan horse for the offer at the bottom.

That way you don't have to be creative with the offers.

We can just be creative with the content and have the offers just signpost the next steps for people.

In your new lead sequence, et cetera.

So there's a bunch of these.

And some of these are like really simple.

Um by the way, the two frameworks I use for languaging a cookie offer.

Is either are you still or would you like?

So uh if people come to us, typically because they're not going fast enough.

And they're looking for coaching clients.

So, are you still looking for coaching clients?

Yes, please.

That's a like a looking back.

A looking forward is more like.

Hey, I'm getting a few coaches together to brainstorm ways to generate leads and sign coaching clients.

Would you like to join us?

Right?

So just think about are you still and would you like is the two time frames.

One for past, one for um future.

Would you like me to send you a free copy of my book?

Let me know, and I'll email you a download, a download link.

Are you looking for more?

This is a this or that.

Are you looking for more one-on-one clients right now or something more leveraged?

You can ask a this or that for your stuff.

This thing has worked for me for a decade consistently.

I'm running a workshop for this kind of person in name of city next month, would you like to join us?

They raise their hand.

Our whole job with these cookies is to go, yeah, I'll have one.

Okay, we'll get to the how to sell it in a second.

Hey, I'm getting a few coaches together to brainstorm how to get leads and sign clients.

Would you like to join us?

Are you still looking for more clients?

By the way, if you've been, yeah, in my email audience for a while.

I bet you've seen some of these, right?

Why do we still do them?

Because they work.

Difference between me and you is I don't have to create them because they're already done.

And now they just go out on rotation.

So, here's your assignment.

There's a whole bunch of different cookies here.

Whether they're um.

You know, get my book.

Or it's amazing result like this one.

Congrats to an action taking, you know, insert niche here.

We just did this thing.

And got him a great result.

I'm curious.

If I put the templates and strategies together for you and helped you implement it in a Zoom workshop.

Would you be open to rolling up your sleeves and getting it done with me?

I put a few people in the group to make it fun, we can inspire each other.

Put this Zoom party or whatever it is in the chat.

This is the post that got him an extra 100K.

In like three days.

It's kind of rad.

There's the classic Taki Moore case study invitation.

Hey, I'm starting a new thing and I'm looking for a few specific people.

If you look like this, just give them the criteria.

Here reply with keyword and I'll get you all the details.

This is a 5130 post.

The super signature at the bottom of every email.

So there's a bunch of cookies.

All of the, the whole idea behind all of this is I've just pre-made some some offers and some invitations made.

If you um, if you have cookies pre-made.

These are my daughter's cookies.

Don't tell them I ate them.

If you got offers pre-made.

And you put them in front of people, I don't even want the cookies, I'm trying to get abs right now, but they smell so damn good.

It's it's hard to say.

It's hard to say no.

Right?

By the way, we built a GPT called the Cookie Monster.

That will take all of our templates and your niche and your market and build you some.

Uh it's in the link below.

By the way.

Um for me, one cookie is the gateway drug to all the cookies.

Your prospects are the same.

So step number one is to create a bunch of cookies pre-bake them.

So you can put them in front of people so that they find it easy to say yes to you.

That's step number one.

But just having them isn't enough.

We need to get the conversation started.

And we need to automate this thing.

So let me show you how to do it.

So your prospects don't buy when you're ready for them.

Because that was yesterday.

Uh they buy when they're ready for you.

And every prospect really has two time frames.

Um not now is most of the time.

And eventually something happens in the world and it goes from not now to now.

And the secret is to make sure you're there in front of them with a cookie when they're now shows up.

Okay?

So here's how to think about this.

There was a study by the Follow-up Institute, a group that studies buyer behavior.

And they tracked thousands of attendees who visited a trade show.

To work out like how long it takes to buy and how many people who actually look purchase.

And so they broke the prospects into three core groups.

For every 100 prospects who looked, every 100 people who opted in for your stuff.

Every 100 people who follow you.

50% of them never bought anything from anybody.

They are the non-buyers.

You can't do anything about that.

They're in your list.

They're in my list.

They're in everybody's list.

They're the free people who just want to milk you for free stuff.

That's fine.

It just takes them way longer to be successful.

By the way, if you're a freebie, change that.

It'll help you a lot.

Of the remaining 50%, the 50% who bought.

There was a group of people who bought within the first 90 days of inquiring.

That was 15% of all the prospects who looked, bought something within 90 days.

We call them the now buyers.

And we love the now buyers.

They're super fun.

Um I'm sure you've found you've had it.

They they find you, they buy something straight away.

Whether it's something cheap or something big, doesn't matter.

Those guys are really, really fun.

But here's the thing.

At any given time, there's a percentage of people who are whose day is now.

The vast majority of your audience though.

85% of the buyers didn't buy in 90 days.

They bought between 90 days and two years.

Those guys are called yellow.

Future buyers.

And at any moment, people are on this journey from not now.

And then something happens and they go from not now to now.

And the trick is to make sure that you're in front of them always, so when it becomes now, you're there, cookie in hand.

And they'll be like, oh, that's exactly what I need right now.

That brings up the third point, once we've got a bunch of cookies, how do we distribute these things?

So that the people when they go, oh, now, they come to you.

And not that other dude who's spending a bit more on ads or is a bit better looking or a bit more consistent.

Let's talk about it.

So now it's time to automate this stuff.

I want you to take your cookie tray and I want you to put it on rotation.

Like we're sushi training cookies.

I know it's weird, but it's also delicious.

And it's automated, so what's not to love?

All we're going to do is we're going to take these pre-baked cookies.

And we're going to put them on rotation.

So that every 21 days by email.

Every week on socials.

Maybe every day on stories.

We've got a machine that's just making like, I've got this offer.

And making an invitation and people are putting up their hand every single day.

So we can do this a couple of different ways.

Um you could set set reminders and do it yourself.

That's cool.

But it's still a little bit hands-on for me.

It can be automated with tech or with a person, like a tool or a team member.

I don't really mind.

In fact, my favorite team member is not Taki.

Because automated doesn't have to mean it's done with software.

It just means you don't have to do it.

At its most basic, it just means we take the cookies we've baked.

We decide where they're going to go, like which channel.

How often and what the rotation is.

And then who's going to do it?

Is it is it uh a team member or is it a system?

And then we just create it once.

We drop it in the system and it works for you forever like an asset.

This is super easy to do with automation software.

Or with a team member, it doesn't really matter.

As long as you build it and it runs.

So what happens when you do this?

Well, what happens is because people join your world at on different days.

Every single day, someone is going to put their hand up and ask about working with you.

It's just like if you ever put on a a pair of pants you haven't worn for a while and you find 20 bucks in your pocket.

It's like that, except it's not 20 bucks, it's 5 grand and it happens three times a week.

It's a little bit magic.

So the next question is.

What do you do with the leads when they put their hand up?

Well, three options.

Option number one, if it's you and we're going kind of old school, we do sell by chat.

We uh connect, we qualify and we convert.

There's other videos on the channel if you want to learn about sell by chat, just search my name and sell by chat and you'll find out the recipe of how to do it.

Option two.

On socials, the easiest way to do this is to set up a chat automation using ManyChat.

Uh using the social system that we do.

Which delivers the delivers the thing or grabs their details, delivers the thing, adds them to your email list and asks the follow-up question that moves them to the next step.

Social system is fantastic.

Number three.

Is my favorite, particularly for conversion offers.

That once we've talked about sell by chat or ManyChat.

A great for nurture offers.

For a conversion offer, like something where they can give you money for something, the easiest thing to do is just uh when they reply.

Just go, great, here's what we're doing and give them the doc which explains how the thing works.

Whether it's a workshop with you or a program with you or VIP day with you or one-on-one coaching with you, whatever your offer is.

All the details in a doc and again, there's details on the uh on the channel.

About how to sell that way.

So right now there's two simple next steps, they're both really easy.

The first thing is create yourself some cookies, you can put in front of your prospects.

The easiest way to do that is to go to the description below.

And click on the Cookie Monster.

It's just a simple GPT we built with all of our tools and all of our templates for offers and invitations.

It'll ask you a couple of questions about your your market and the problems you solve.

Maybe some assets you've got.

And then boom, it's going to give you a bunch of cookies ready to go that you can just hand off to somebody or jump drop into your automation system.

And it'll just generate your leads every single day.

So that's step number one, Cookie Monster.

Um what we've really been talking about today is about generating demand.

It's part of our leads every day system.

If you want to learn the full system for how to get leads every day and how to sign clients every week and keep them for years.

We've got a video called the Million Dollar Plan.

It's a simple training that'll just walk you through step-by-step how we take coaching businesses, install these three systems.

A marketing engine that gets leads every day.

A conversion engine that makes sales every week.

And a delivery system that helps clients win and stay for years.

And it's how we get clients to a million bucks a year.

600 people so far plus have gotten to a million bucks with this little system.

Could be useful for you.

That's in the description as well.

Take good care.

I'm getting hungry.