Speaker A
Hello everyone, in this video, we are going to discuss various Google Ads disapprovals and their quick fixes, so let's get started on them.
Learn quick fixes for common Google Ads disapprovals like circumventing systems, compromised sites, malicious software, and unreliable claims.
Key Takeaways
- Cloaking and past suspensions often trigger circumventing system disapprovals; use clean domains and IPs to avoid this.
- Regularly scan and secure your website against malware and hacking to prevent compromised site and malicious software disapprovals.
- Avoid exaggerated or unsupported claims in ads to prevent unreliable claim disapprovals.
- Utilize Google Search Console, Safe Browsing, VirusTotal, and security plugins for diagnostics and fixes.
- Contact Google support and submit detailed appeals to resolve complex disapproval issues effectively.
Summary
- Discusses common Google Ads disapproval reasons including circumventing system, compromised site, malicious or unwanted software, and unreliable claim.
- Explains circumventing system disapproval caused by cloaking, past suspensions, and prohibited tactics, with tips to use clean domains and IPs.
- Details how to identify and fix compromised site issues using Google Search Console, Google Transparency Report, malware scans, and security plugins.
- Covers malicious or unwanted software disapproval, emphasizing malware detection, unsafe downloads, and securing WordPress sites with firewalls.
- Advises checking for broken links, hacked files, harmful redirects, and removing null plugins or themes to prevent disapprovals.
- Recommends using security tools like Cloudflare, Sucuri, and Wordfence to protect websites from hacking and malware.
- Explains unreliable claim disapprovals related to misleading or unverifiable advertising claims and stresses avoiding exaggerated promises.
- Guides on submitting appeals with proper documentation and contacting Google support for unresolved disapproval issues.
- Highlights importance of maintaining high-quality ads and compliant third-party ad networks to avoid disapprovals.
- Provides practical steps and resources to quickly resolve Google Ads disapprovals and resume ad campaigns.
Full Transcript — Download SRT & Markdown
Speaker A
One of the first and most common Google Ads disapproval reason is circumventing system over here, you can see over here, ad violates policy and can't run, circumventing systems, read the policy.
Speaker A
This is one of the most common Google Ad disapproval error which people see over on the Google Ads. So now, there are few of the reasons, you know, for which it's being appeared or shown.
Speaker A
For instance, Google thinks that you are doing cloaking, what happens in cloaking is that you are landing different website to the final user and you are landing different website to the Google crawler, so this creates cloaking and this is not acceptable form and Google impose a circumventing system ad disapproval or sometime it can also impose a circumventing system suspension on your account.
Speaker A
Also, repeated suspensions in any category can also cause circumventing system or prohibited tactics which are not allowed to run your ads are one of the reasons why you get the circumventing system error.
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Now, you have to check your history for any past suspension on your account, plus check for if you are using Google Merchant Center, you also have to see and check on that if you see any suspension over there.
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Also, use a clean domain which do not have any suspensions past suspensions.
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The domain is clean, also the IP or hosting you are using is clean, sometimes people are using shared hosting and other websites on the same IP are being suspended can cause suspension on your website as well.
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Once it's all done, you can submit appeal with proper documentation or reach out to Google support, I will also show you in the end of the video on how you can reach to the Google support to get your ads sorted.
Speaker A
The number second is compromised site, you can see over here the second error over here is compromised site, this is another famous and common Google Ads disapproval error which people see on their ad.
Speaker A
It is being known as compromised site, now, why it happens is Google thinks that your website has a hacked content, your website has a malware, your website is running phishing scripts or there are security vulnerabilities or security issues on your website.
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So now there are few quick fixes which you can use, first of all, you can move on to your Google Search Console.
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I will also show you.
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So this is a Google Search Console for another website and what you have to do is go into security and manual action.
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You can ultimately go from over here, over here, security and see over here, security issues or manual actions on your website to see if there is any error on your website.
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Apart from this, you have to scan your website for malware which you can do by simply going using Google's Transparency Report.
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What you have to do is to search on Google on Google Transparency Report and you see over here, Safe Browsing site status, simply click on it and write your website over here.
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For instance, I'm going to write this website over here to see if the website have any issues, you can see over here, no unsafe content is being found.
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If there is a unsafe content on the website, that needed to be removed, also there are ultimate full scan you can do through the Sucuri SiteCheck or VirusTotal.
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So, if we use the VirusTotal, we just have to write virustotal.com over here and let's say I'm going to write this website to see if there are any virus issues.
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You can see over here, multiple test are being done over here for the compliance and you can see over here that majority are being approved over here, so this website is cleaned.
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Also, sometimes you have to reach out to the Google support as well to figure out what's causing an issue for your Google Ads disapproval for compromised site.
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And once you figure out if that can also include broken link, it can also include, uh, you know, search console error.
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You can for broken links, you can also check on dead my links, that is a very famous website, deadlinkchecker.com.
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You have to go to deadlinkchecker.com, write your domain and it's going to scan all of your website for any possible broken links or images.
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After this, removed unhacked, removed hacked content on your website, including on index.php, wp-config.php or if you are using WordPress or if you are using any other content management system or Shopify or any other, you have to check out for your plugins, script.
Speaker A
Also, check out for security settings, uh, if you are using any null theme or plugin, you have to remove it, also secure your website, plus have captcha, plus add firewall, Cloudflare, Sucuri, or Wordfence, these three are very popular, uh, site firewalls to prevent your website for any hacking attempt.
Speaker A
After this, another popular Google Ads disapproval is number third is malicious or unwanted software, you can see over here, this is the usually error where when your ad is not able to run.
Speaker A
And you can see over here, your ad is disapproved due to malicious or unwanted software, now, what happens is almost quite similar to compromised site, however, the things can be different.
Speaker A
Also, sometimes a site can have multiple ad disapproval as well on a single ad as well, now the reason is your website may have a malware, harmful script, pushing attempt or unsafe downloads on your website.
Speaker A
Sometimes unsafe downloads, downloads which have some hacking material, also Google can, you know, by mistake, the system can also figure this out, uh, this error.
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And in reality, there this may not be present on your website for which you also need to reach out to the Google support, so the quick fixes for these are, look for your search console, similarly like the in the compromised site, look for security issues, look for malware detected or unsafe content warning on your website.
Speaker A
Also, check the Google Safe Browsing tool which I have shown you, also scan your website from the Sucuri or VirusTotal as well for this as well, and again, if you are using WordPress or any other CMS, deactivate unknown plugins or themes, scan for injected JavaScript, iframes, or external links in your theme files, reset all passwords, check hosting and files.
Speaker A
Look for hacked files in wp-content/plugins, wp-includes, or public_html, check your .htaccess file for redirects to harmful sites, secure the site, install Wordfence (WordPress), Sucuri, or Cloudflare firewall.
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Also, external links, wrongly being pointed to a specific website which has virus or any other issue will also cause your ad to be disapproved, so look for your external links as well, look for your hacked hacked files, also check out your a.htaccess file for redirects or harmful websites, plus install different security tools including WordPress or Sucuri or Cloudflare firewall.
Speaker A
These three are very popular which I have been, you know, told you on in my last, you know, the second ad disapproval as well, also remove unnecessary third-party ad networks and only focus on high quality advertisers so to remain with being compliant.
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Now the third error, uh, fourth error, sorry, the fourth error is unreliable claim, this is usually being shown on your YouTube ads or on Google Ads.
Speaker A
You can see over here that the unreliable claim, your ad is being disapproved for unreliable claim, this error may be shown and there are few fixes, you know, few reasons why, uh, this is being shown is Google may flag your ad if it contains misleading, unverifiable, exaggerated, or deceptive claims.
Speaker A
So now the quick fixes are, you know, one thing, you know, which I have been telling people and is that if you are doing a claim without any third-party research, for instance, if you are saying best in the world, how you are best in the world?
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Do you have any scientific evidence, do you have any proof, so do not make any claim which is unreliable, like lose 10 kg in a week, guaranteed, how in a do you have a specific formula, someone has proved it, so do not use these lines.
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An ideal way to use it is to add the customer testimonials or people experiences, apart from this, misleading like was $999, now $199 without any proof of past pricing, just showing as a marketing claim is also not accepted and being called as a unreliable claim.
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Limited time offer, only three left, however, there are unlimited products available, same error will be shown, or if you or in the health and financial claims, for instance, you say cure diabetes naturally in seven days, however, practically it's not something possible, or double your money 24 hours without any scientific evidence or without any proof.
Speaker A
So now to get it sorted, you have to modify your claims and instead, as I told you, focus on your customer testimonials or customer reviews to over claim it, and for instance, if you write lose 10 kgs in a week guaranteed, say something like support weight loss with a balanced diet and exercise.
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Or discuss regarding customer testimonials where people say that I have lost up to 5 kg using this diet or using this program.
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Instead of 100% success rate, says proven results for many satisfied users, also you can attach testimonials or case studies or certifications.
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You can also attach disclaimers as well for individual results may vary from person to person, add proof to your website, clear state source for stats and claims, provide testimonials, case studies, or certifications, links to third-party report for or research to get it sorted.
Speaker A
Now, another error which people see over here is misrepresentation for Google Ads being disapproved, you can see over here, the misrepresentation is like this, where Google flag if your business, product, or offer seems misleading, deceptive, or lacks transparency.
Speaker A
So now, moving on to the quick fixes, quick fixes are if your company do not have any company name, physical address, or contact details.
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No clear refund, shipping, or terms of service pages, false or misleading claim as in unreliable claim as well.
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Guaranteed results in 24 hours, how, without proof if you are doing it, it's not acceptable.
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Fake testimonials or unverifiable success stories, it's always a good idea to add a third-party rating, write trust pilot reviews or Google Map reviews to sort it out, also bait and switch offers like ad promises one thing, but the landing page offers something else, this also creates misrepresentation because when you clicked on the ad, you have different perception or different thing, but when you landed on the website, it was completely different, it will also your ad being disapproved for misrepresentation.
Speaker A
Price, features, or availability don't match what's being shown on the ad.
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High-risk niche, for instance, finance, health, tech support, e-commerce, dropshipping stores with no real product ownership, unrealistic investment, loan, or wealth-building claim, unverified health product benefits.
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Also, if your website lacks privacy policy, terms of service and other compliance issues, your ad can also cause misrepresentation or any other disapproval as well.
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Now, for quick fixes for these are, you have to include your company name, physical address, and phone number, this also increase authenticity for your website, display privacy policy, refund policy, and terms of service.
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If you run an e-commerce store, add clear shipping and return policies, and ensure that the ad matches what's being shown on your landing page, including the price, offer, and features, and avoid exaggerating any claims like instant weight loss or something like that.
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Also, add verification, trust signals, use secure payment methods, use SSL security certificates on your website, plus add customer reviews, case studies, or press mentions.
Speaker A
Another error which people see is trademark violations, Google Ads disapproval, another famous, you can see over here, trademarks in text ad, you can see over here, this is another.
Speaker A
Now, your ad or website contains a trademarked term that you don't have permission to use, so if you are using it, uh, your ad will be disapproved.
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However, if you have permission, you can simply, uh, you know, follow up to the Google.
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Either if Google has wrongly labeled you or if you have a permission, you can simply use this link and submit on Google Trademark form.
Speaker A
You can see over here, trademark form and on this page, let me scroll on the trademark policy page.
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Sorry.
Speaker A
You have to use this Google Ads Trademark Troubleshooter and have to apply to the Google if Google has wrongly labeled you or if you have permission to use someone else trademark.
Speaker A
Also, you can do quick fixes on your website, like instead of buy Nike shoes now, you can see over here, premium running shoes, instead of using the brand name, you can use ad copy like this, or instead of using best Adobe Photoshop alternative, you can write over here like powerful, uh, photo editing software or very, you know, any any alternative word without mentioning the brand name.
Speaker A
And if you are an authorized reseller or partner and you have written permission, as I told you, you can use this link and follow to the Google Trademark authorization request.
Speaker A
So the next error is destination not working Google Ad disapproval, this is another famous one.
Speaker A
This usually happens when your website is not working or website is gone down, you can use different tools like you can use down for everyone or just me or any other website to see if your website is online or not.
Speaker A
You can write your domain over here and see if your domain, if your website is down or not, you can use this tool and it will check on multiple servers to see if your website is up or down.
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You can also check for broken links, you can also use dead link checker, as I told you over here in the previous ad disapproval as well to see if there are any broken links on your website, also avoid using excessive redirects like 301, 302 and 307 and ensure that your page does not block Google Ads bots.
Speaker A
For this, you have to check your robots.txt file and you may need a developer help as well, also ensure the landing page doesn't return 404 not found or if you are using any IP blocking software, make sure that it is not wrongly blocking any other or Google bots IP.
Speaker A
Also, to fix this, fix broken or inaccessible URLs, plus if you are using Cloudflare or a firewall, make sure to whitelist Google Ads bots, also use HTTPS secure, SSL security certificate plus mobile friendly website, and if there are any other redirect issues, make sure to get them sorted.
Speaker A
The next error is destination mismatch, you can see over here, what happens is when the URL, final URL and the display URL is different.
Speaker A
You can see over here, and if I'm going to show you in the ad creation process as well, for instance, this is one of the account, and if I move on to one of the ad over here, and if I'm going to create a responsive search ad, and if there are any issues between the final and display URL over here, you will get this destination mismatch error over here.
Speaker A
Now, the ad should, whatever the URL, it's your ad is being shown and if the if someone clicks on the on the ad and it is being redirected to another another website, your ad will be disapproved.
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So clearly sort it out these issues and you can also use redirect checker to ensure your URL consistency and also make sure that there are no unnecessary redirects being running on your website.
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Also, you can use the Google Tag Manager, plus you can use the Google Ads tracking template tester for compliance.
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And still in case if you have any other issues, you can reach out to the Google for their support as well.
Speaker A
Other issues for Google Ads disapproval can be your ad is having punctuation and symbols, when you are using different punctuation and symbols, your ad will be disapproved, simply remove them.
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If you are using excessive style and spelling mistakes on your website, on your ad copy, your ad will not be approved, if you are using excessive capital words or letters in your ad, for instance, if I'm going to show you over here, for instance, if I while creating, I write over here and everything in the caps lock, my ads will be disapproved.
Speaker A
So, avoid using excessive capitalization.
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Also, there can be sensitive events in your area or your in your specific region where you are targeting and if your ad has any kind of a content, either on your landing page or either on your ad, your ad will be approved with sensitive event.
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If you are using someone else material on your website, your ad will be disapproved with copyrighted content, so the idea is to remove those copyrighted issues to get it approved.
Speaker A
Other issues include Google Ad disapproved for low image quality, you need to improve your image quality on the website, use high quality images, do not use someone else images to get it approved, another issue people feel is enabling dishonest behavior and this is due to lack of privacy policy page, terms of service page and the content compliance page.
Speaker A
You can also sort it out by sorting of working on these issues, so now how to appeal policy for any of this error or any other issue.
Speaker A
What you have to do is to simply move on to your account and go to your policy manager.
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For instance, I'm going to write over here policy issues.
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You can see over here, policy manager is over here, if there is any issue on my account policy, you can see over here, it may be shown over here, if there are any appeal history, I can see over here as well, and I can see over here that this was successful for recreational drug drugs.
Speaker A
So, if you have any issue, it will be shown over here and you can simply apply over here.
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However, if it gets failed multiple times, you can simply reach out to the Google support by clicking on this link.
Speaker A
Or you can use copy paste to reach out as well and start discussing with Google regarding with their AI boot or contact us to get it sorted.
Speaker A
So now, I have told you in this lecture regarding famous and major Google Ads disapprovals and how you can get them approved.
Speaker A
However, if you need a professional help or any assistance with the Google Ads partner company, just let you know that I am running a successful Google Ads partner company and I have a team of dedicated professionals along with me.
Speaker A
And if you need our services, you can hire us through the link in the description and we will love to work and sort out all of these errors and issues for your website, so in case if you need our services, you can simply hire us through the link in the description.
Speaker A
So yeah, in the last, I hope you like this video, do subscribe to my channel as well, uh, to my channel as well and I look forward working with you, thank you for watching, take care, bye bye.
Topics:Google Ads disapprovalcircumventing systemcompromised sitemalicious softwareunreliable claimGoogle Ads appealwebsite securityGoogle Search ConsoleWordPress securityad compliance
