Google Merchant Center Suspension : Fix Website or Onli… — Transcript

Hello and welcome everyone to this amazing Google Merchant Center uh restoration case study where the account was suspended for website or online store needs improvement.

However, the account also went into suspension for misrepresentation, but the account was suspended primarily for website or online store need improvement.

And let me tell you that restoring Google Merchant Center account is now way much difficult.

It's not easy as it was supposed to be years ago, things are very different now.

Google compliance is very strict, even if you do all the compliance, you still have to wait.

Sometimes for indexation, indexation takes too much time right now these days.

Uh so even if you do changes and Google crawlers do if they do not have an idea, chances are that your account will still be suspended.

Knowingly or unknowingly, majority of the times unknowingly, people make small to small mistake and that can also cause issues in getting your GMC Google Merchant Center account approved.

Uh I have seen cases, you know, where the smallest mistakes causes huge blunders and you know.

Although these small mistakes help you in getting more sales, improve more authenticity and credibility among your visitors, but I think that Google has now become very far and has made almost very, very difficult for a GMC to get approved right now.

And we are trying our best to get our clients approved and which is why I'm here with another amazing interesting genuine Google Merchant Center restoration case study.

Where the account was initially originally suspended for website or online store need improvement and then it went into second suspension for misrep, but we are glad that we were able to solve both of those cases.

Uh on the same domain and let's get started.

So this is the prime uh website of the client, uh it's regarding parenting over here and they've been running Google Merchant Center ads for some time.

It's for baby products, you may see around over here and they were running a good time.

They had spent, you know, they were compliant, but still, you know, when it comes to suspension, you know, we have to look down for small to small mistake to see if there is any issue.

What we did was our team, you know, did a simple checkout, my team, you know, did a simple checkout, looked on all of the policy pages, product categories to see the compliance.

You know, sometimes what people are doing is they are do not have a unique image over here, they have copied from internet, you know, this can cause suspension, sometimes it can be confusion.

Google have mistakenly, you know, crawled it, so what we have to do, we have to look for each setting, then try to add add to cart, you know, for each setting as well to see if everything is working well or not.

While doing the checkout, the payment methods you're showing in the footer, sometimes people show or not is matching or not, your social media pages compliant with your website as well.

Are you showing any general uh generic email of Gmail or your own company email address on your social media pages as well, also your social media credibility or not, your website has credibility or not.

You look around for scam advisors or not, apart from this, we also look for all of these small pages for each and everything.

Even we look for the contact us page to see if it's working well or not, uh small time over here, mom, every page, a lot was done for the compliance.

And I'm going to show you now and then we can discuss on it.

So this is their original suspension, you may see around over here, website or online store needs improvement, there was a problem identified with your website.

Update your entire website to provide a useful and transparent shopping experience for customers, make sure your website meets the following requirement, your website should have a domain name that matches the uploaded domain name, your entire website shouldn't have any broken links, your website shouldn't contain any placeholder images or text, the product details and categories should match those that you provide in your product data, your website shouldn't contain generic information and shouldn't miss crucial information about products.

Now this is generic information, this has nothing to do, you know, and although, you know, the second suspension, you know, which came later on the account, I'm going to show you that as well.

And in that as well, you may see around this is a recent one and during the review requested on Dec 8, 2025, Google found this to still be an issue, make sure you meet the requirement, again, you know, the same generic over here, provide transparency about your business identity, business model, policies and all this stuff as well.

And you know, we sorting out hundreds of Google Merchant Center account, we know that this is a problem for the client and which is why, you know, it's very, very difficult for the Google Merchant Center accounts to get approved.

And which is why we are here over here as well to sort around, I'm going to show you few of the audits which my team done.

So we see around over here, uh the quick diagnosis, we even look for your robots.txt file as well, we found some medical safety claims for on baby pillows which could cause the suspension.

So we looked around for those, uh anti-roll side sleeping assertions, we found some those as well, unverifiable endorsement, clinically proven by pediatric osteopaths, but you do not have anyone, a doctor or any verified testimonial or anything on your panel.

Which is another reason, so look around how small the things were over here, so we have to look even for the content as well.

Ambiguous product specs implying medical function, feature anti-apnea, reduce the risk of plagiocephaly, shape your baby's head, promotes digestion, present therapeutic effects on a consumer pillow product, shipping time inconsistencies versus global promise, PDPs promise identical 7-9 business days worldwide and total shipping time 8-12 business days, this is a common over-promise pattern, not necessarily a ban, but risky if actual performance differs.

Some small errors further were being found over here, we suggested some immediate features as well, uh languages, medical therapeutic language removal, uh removing testimonials that they are not natural, uh some verification list we also provided and some email as well, you know, trust page about us page, you know, they were approved.

So the trust page of about us and contact us were approved, apart from this, there were various audits being done and there was a huge communication done on a WhatsApp along with the client.

For the footer, we suggested adding few of the footer details as well, some quick links, some policies update, some, you know, time zones changes, some uh further changes, we also find some missing pages including payment policy, disclaimer, do not sell my information page as well.

And the make make the payment method the same as mentioned in the checkout, so right now what we have done is, you know, this was initial suggestion.

Right now the website do not have any payment method mentioned on the website because this was a confusion, because they were offering some in some locations and some not, so which is why we eventually suggested to remove this option.

But I'm showing you this was one of the suggestion being, you know, taken by my team and recommended it.

There were also some placeholder as well on the website, now placeholders are usually being found in your search plugins, uh in your contact us page, uh contact forms, uh some more plugins, uh this can also cause issue, sometimes pop-up cause issue, so we need to remove those.

And for the product page, we uh suggested some more, you know, structure, uh and there were some, you know, time line coming around which was uh causing an issue and uh having a poor image of the website, so which is why we recommended to remove extra spaces.

Uh terms of service page need to be clickable, uh which was not clickable, it was an outdated, uh we also suggested adding a currency exchange, shopping policy page and some more minor changes in those as well.

And this is an implementation team uh report done by the my team.

I'm going you tell you further things as well, another day, another audit, placeholder was being still found.

This is a robots.txt file which is being cross-checked and optimized by my team.

Uh we also looked around for the core web vitals assessment where the mobile and speed and mobile page speeds and other page speeds and you may see around over here that this speed needs an optimization.

And you uh need to have a very uh good speed, apart from this, we also look around the uh my website malware scanner for the website to be blacklisted or not.

This was also done, we also looked for email verifier and we also looked for some dead links to be found on the website.

And we had to sort those as well and uh apart from this, the further changes, further small things were being recommended as well in our audits.

Uh and uh still the same because multiple people were doing the audits.

And another audit over here, you know, see, you may see me around over here, now this was another crucial audit, you know, uh where uh we suggested, you know, improvising the GTIN issue in the Google uh I mean Google Merchant Center, uh plus we looked for the schema.

We also looked for the website reputation, website image on the different platforms on the internet to see if there is any website trust issues as well because sometimes, you know, the clients have some uh claims or, you know, bad complaints, this can cause an issue, so we also looked for that as well and apart from optimizing, uh, you know, scammer structure, uh the unverifiable potentially medical or performance claims, you know, which I suggested you back as well and availability, back order text and product is listed in stock, but in reality, if it's not available, this can also cause suspension, checkout purchase funnel policy links unclear on checkout page.

So the links on the checkout page needs to match on what we are showing over here as well.

For instance, you know, our checkout page when you go, if you do you find those or not, the chat is working fine or not, even over here, you know, uh the text shipping policies, the payment methods, you know, uh all need to be, you know, perfectly fine.

Uh to make it around and over here when you finally move on to your checkout, so you can see the refund policy page, shipping, all of these things should need to match with what you are showing on your website, if you're selling on multiple countries, you need to mention for all of the countries like over here, we have added this, previously this was just a single country, but, you know, we added because every country could be a different time zone timeline, so we need to specifically mention those, the shipping carriers we provide, all of the small to small details over here.

This was all done because I know all of them because this was done in uh in my observation, the team cleared all of these things, cross-checked, cross-verified, phone number working, email working, contact us page working, your time zone is being mentioned, working hours.

Small to small mistakes as well as the part of the compliance need to be done for this.

And the list goes on for the small to small changes, small to small changes and a lot work was done for this and after this.

What we did was, uh, you know, uh, this was the the first error, you know, for the website or online store needs improvement, uh, when one, let me make myself short, smaller so you can see, so you see around over here, thank you for contacting Google Ads support regarding the Merchant Center account and I will be happy to assist you, upon checking the account, I can see that it is approved currently and no suspension appears, all the 6.8K products are also approved and shouldn't serve at the time of writing this email.

Okay, this was the time, but after this, what happened was suddenly, immediately after this email, uh there was another email of misrepresentation came, you know, which I have shown you at the start as well regarding the second suspension of this one, you know, this was came and this was a very crucial surprising moment for the client as well, a very demotivated moment as well.

So, you know, and then what we did was, we started all the process and the smaller details and again reviewing, auditing and after this, what we did was, we finally discussed with the Google regarding the approval state and also the account is this is an approved image.

But I'm going to show you the second email, you know, which again one of my staff member got and, you know, uh, thank you for contacting Google Ads support regarding the Merchant Center account, I will be glad to assist you further, please accept my sincere apologies for the inconvenience caused to you due to the course of time, congratulations, post checking your Merchant Center account, I'm happy to let you know that after further review, your account has been approved to participate in shopping ads, we request you to give the system 24-48 hours to synchronize all the settings accordingly, we appreciate your extended patience and cooperation, if you have any further questions, feel free to contact us and we will be happy to assist you, thank you for choosing Google Ads support, we appreciate your relationship with us, and now I'm going to show you the account as well.

To give you a credit, now this is an account, I'm going to show you in front of you because now this is a happy moment for the client and for you and for us, for everyone, so you can see, uh, all the products are approved, 13 products still are limited, but it's okay.

If I move on to the products over here, I'm going to show you, uh, you can see around, this was the, uh, the time, you know, uh, the when the account went to the limited, this was in the the account went to the approval and after this, you know, the account went into the further misstep, now this was a website or online store need improvement error with the ads were limited, then, you know, we got it approved, then it came for the misrepresentation and then after this, we got it approved right now over here, you can see around, this is now running.

So I can show you the ads as well, so yeah, the ads are now being running, you can see around over here, look around for the reviews over here, look around for the store quality, you may see around, great, well above average, the quality score of the website is great.

High resolution images, everything is very good, all these things are being running right now, if I look around with the notification, no suspension notification or anything over here, or if I move on over here, you may see around over here as well, so yeah, this is a successful Google Merchant Center case study.

Where, you know, the restoring the Google Merchant Center account has essentially become very, very difficult and takes a lot of time, so yeah, I'm happy to kiss, uh, you know, share this case study with all of you and the client was very helpful and the team was also very supportive to make this a successful project.

So yeah, I hope you like all of this, thank you for watching and we look forward working with you, take care and in case if anyone needs a service regarding Google Ads, monthly management, Google Merchant Center restoration or Google Business profile suspension, Google Ads disapprovals, even website development, Shopify, WordPress, we are a full-fledged digital marketing agency and a Google partner company and you can hire me and my team through the link in the description, once again, thank you for watching and we look forward working with you, take care, bye bye.