Google Merchant Center Misrepresentation Fixed: Full Ca… — Transcript

Detailed case study on fixing Google Merchant Center misrepresentation with a 160-point checklist and practical solutions.

Key Takeaways

Google Merchant Center misrepresentation issues require detailed, multi-faceted compliance efforts.
Small website errors like inconsistent payment info or placeholders can cause suspension.
A comprehensive checklist and persistent follow-up with Google support are essential for approval.
Technical website health and trust signals are as important as policy compliance.
Patience is necessary due to delays from Google system updates and manual reviews.

Summary

Ali Raza Marketing shares a comprehensive case study on resolving Google Merchant Center misrepresentation issues.
The client faced repeated suspensions due to misrepresentation, requiring extensive technical and policy compliance work.
Key fixes included website trust improvements, clickable contact info, footer updates, and policy page optimizations.
Technical corrections involved removing placeholders, optimizing robots.txt, fixing malware issues, and improving site speed.
Product descriptions were rewritten to meet Google standards, and payment and shipping policies were aligned across pages.
Affiliate terms were added, and social media links were reviewed to avoid compliance conflicts.
The team used a 160+ point checklist to ensure full compliance and worked closely with Google’s wider support teams.
Approval was delayed partly due to Google Search Console updates affecting error resolution.
Government-issued ID verification was required to resolve certain misrepresentation flags.
The video includes real communication examples and emphasizes the complexity and persistence needed to fix such issues.

Full Transcript — Download SRT & Markdown

Speaker A

Hello and welcome to again another amazing Google Merchant Center misrepresentation, next, you know, Google Merchant Center next misrepresentation case study, and for those who don't know, we have been working as one of the pioneer company for Google Merchant Center and Google Ads management.

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We are also Google partners and helping clients with managing their Google Merchant Center, Google Shopping campaigns.

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Primarily, we are a Google Ads partner company, so let's get started with this amazing case study where the client was stuck with misrepresentation.

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Now, this is not the first time the client had an issue last year as well with misrepresentation, and we got them approved, and it was running fine, but you know, eventually with Google becoming strict every other day, the same thing happened, and the account went into suspension again.

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So they did an order again for our services, so we were able, we were glad that we were able to help them.

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So, let me share with you some of the things.

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Now, this is an approved and optimized site, and I'm going to share, you know, the main points only to make it short and make it convenient.

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But in theory or in practical, you know, there is a lot of difference, and it takes a lot of time and practical work.

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We had to do a lot of changes, our first review request was denied as well.

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Multiple wider teams had a disapproval as well, and we were struggling to get the Merchant Center approved.

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And then eventually, we got it approved.

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There are various factors now Google has started looking around, including, you know, your trust sector of the website, trust authority of your website.

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Perception regarding people about your website, your website compliance issues, and the compliance issues on the Google Merchant Center.

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And, you know, the credibility of your website, and so many things to look around.

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So, let's get started with this amazing case study.

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So, I'm going to show you the suspension first.

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Okay, so this is another suspension, and you may see around the clicks trend which can easily tell you that they were running and they got it suspended.

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I'm going to show you another, and you may see around over here.

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This is around over here, and this is the time they got it approved.

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Okay, and you may be surprised now that I told you, but they actually changed the GMC, which is another thing.

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With this new GMC, when we started around, and then we got this misrepresentation error.

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So, once we started doing working on this, I'm going to show you even our WhatsApp communication.

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So, you guys have an idea on how much, you know, we took around.

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You may see around, you know, we started, you know, on this in October thing, and right now it's February.

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Because the project was eventually completed in January.

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So, you may see there is so much work done with the team, you know, who made it hard to, I mean, who worked hard, not not made it hard, but worked hard to, you know, to make it approved.

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So, so many things to do over here.

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So, I'm going to show you now the things, you know, which we did.

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So, I'm going to show you over here.

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So, you can see around, I'm going to show you the major things over here, you guys have a clear idea.

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We suggested adding email, phone both clickable in announcement bar as well, make current announcement clickable as well.

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You may see around over here.

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Also suggesting some footer changes.

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With footers, we suggested adding website name, company registration number, phone clickable, email address, support timings.

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You may see around over here that this is all being shown over here.

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Now, this is an ideal format which we have.

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Something, same things for about us, contact us, which we also worked on the track your order page.

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Everything was being worked to for the approval.

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You may see around over here, shipping policy page, and then the website had some suspicious error.

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One of the track record suggested, which for which we had to work on the compliance issues.

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Plus, the website speed was worst.

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You may see around over here.

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You may see around over there.

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A lot of placeholder was also being found, now placeholder, I have been speaking around in various videos, now Google do not allow placeholders.

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Don't know why, but they do not allow placeholders, we have to remove it.

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Robots.txt file optimization was also being done in the process.

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Website malware scanner suspicious was done for the website issues to be sorted.

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There were some plugins which were causing the issue.

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The shipping policy page needed an update, and then it needed to be clickable and cross-linked with every page.

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And you may see around the payment policy page had different payment method mentioned while your checkout or on the footer.

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The payment methods were different.

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So, you can see even a small error can cause an issue.

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Sometimes your social media can cause an issue.

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Removing one of them suggested.

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You may see around over here, the affiliate terms were also being suggested.

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For those who want to work as an affiliate.

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The product related issues were also being discussed, these products had some issues.

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And we also worked on the descriptions of the products for the compliance.

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You may see around over here.

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The product description was recreated as per the Google standards, and through which we can get it approved.

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Apart from this, some other small errors, product to product descriptions.

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And then the compliance audit report, quick diagnosis.

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You may see around over here, small.

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Every other day we were doing an error, suddenly finding new things over here.

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Some claims were over there which was causing issues.

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You may see around over here.

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Now, I'm just summarizing you the how much work the team has done on the technical side, policy, trust, refund policy pages issues.

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Immediate actions were being suggested.

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Cross-checking were multiple times done, a lot of issues were being sorted.

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And after this, you have to get it approved from the Google Search Console for all of the errors.

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And you know, previously, in the last months, the Search Console was very slow, there was an update going on, which kept many of the projects being stuck, and many of the clients had to seek the delay for this.

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So, you know, it's not all in our hands, we try our best, but we have to look for Google as well.

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And there are various factors, I have told you, right now we have so far discovered 160 plus checklist points which we use for the compliance for the approval through the Google.

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Another over here, this was an ID error over here.

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And you may see around over here, if you look around, they asked for the misrepresentation.

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And for to get it sorted, you have to issue the government issued ID.

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Another wider team support over here where this was an account and said that the case offline.

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Wider team will tell you.

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And another one of the team members got this that in the wider team, they said that this is a follow-up to the chat conversation.

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We had where you provided regarding the account suspension, misrepresentation.

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I understand the urgency to resolve this issue as soon as possible.

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But no worries, I'll be happy to assist you further.

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As I have consulted this with the wider team and as per their checks, the account is still not in compliance with the policies.

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And below are the observations.

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At Google, we strive to ensure a safe and trustworthy platform for users.

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Our automated and manual systems flagged your account for potential policy violations.

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Resulting in your account suspension.

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While we can't share additional details for security reasons, we encourage you to review your website and Google Merchant Center account.

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Focus on areas that might cause confusion or dissatisfaction.

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The Merchant Center help page on improving your website provides valuable tips on enhancing your store website.

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This includes ensuring accurate product details and business information, disclosing fees, and promoting active deals only.

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For the merchant, please advise the merchant to check out our building trust section in the external help center.

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While advising that typical merchants have problems with one or more of the following non-exhaustive.

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Merchant tries to mimic renowned brands or merchants.

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Business information on website social media does not align with business information in Google Merchant Center.

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Merchant has suspicious third-party reviews.

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Merchant is promoting highly discounted products.

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URL does not work or redirects to other websites.

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For an account review, once you've made all the required corrections, please file an official re-evaluation request via Merchant Center.

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This isn't the correct path for having the account reviewed for re-activation.

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Please do note that review requests may take seven business days to finish, you should receive an email once the review is done.

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If you have further questions, you may contact us by replying to the same email thread.

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And we would be happy to assist you.

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So, you can see around how much complicated the Google has become.

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And multiple times this was done, and then suddenly we got this an email over here.

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Once they said that the review of misrepresentation is complete, and you may see the requested review of misrepresentation has been completed.

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And the issue no longer appears in your Merchant Center account.

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So, you can see how much time it took us around three to four months to get it approved.

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This is another successful case study for Google Merchant Center misrepresentation.

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And for those who don't know, the compliance is very necessary, and most of the time people are thinking that their website is compliant.

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But their website is missing something which is why, you know, the suspension or misrepresentation is triggering on the Google Merchant Center side.

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So, for that, you have to do multiple audits, look around for small to small details.

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Errors, sometimes the claim word or misclaims word, as I have told before.

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While I was reading the audit file, I told you regarding we had to change the product description.

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Because even that word can cause a suspension.

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Broken link can cause a suspension.

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Errors in your Search Console can cause a suspension.

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Different details on website or Google Merchant Center can cause a suspension.

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So, there can be so many reasons why your Merchant Center is suspended.

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So far, we have discovered 160 point checklist, but, you know, sometimes discussing with support, we get a new tip.

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And that can be a reason.

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Sometimes your caches don't update.

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The cache updates can be a problem.

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The placeholder can be a problem.

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Audit plugins can be a problem.

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So, Google is so big in these issues, which is why it takes time and patience.

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You have to be supportive, and you have to give time to make it win.

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So, yeah, I'm very thankful to the client who supported and worked with us.

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He's an old client, and I'm very thankful to him.

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So, for anyone who wants to get their Google Merchant Center restored or actually, you know, get our Google Merchant Center and Google Ads management, which is our prime thing.

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You know, we help clients with Google Ads management, Google Shopping Ads management.

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So, if you want that, you are more than welcome to hire me and my team through the link in the description.

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We are an official Google partner company.

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And we will love to help you.

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I hope you like this case study.

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Thank you for watching, take care, and bye-bye.

Topics:Google Merchant CentermisrepresentationGoogle AdsGoogle Shoppingaccount suspensioncompliance checklistwebsite trustproduct descriptionpolicy complianceGoogle partner

Frequently Asked Questions

What causes Google Merchant Center misrepresentation suspensions?

Misrepresentation suspensions can be caused by website trust issues, inconsistent business information, policy non-compliance, inaccurate product details, and technical errors like placeholders or malware.

How long does it typically take to fix a misrepresentation issue?

Fixing misrepresentation can take several months, as shown in the case study where the project started in October and completed in January, involving multiple reviews and technical fixes.

What are some key website changes needed to resolve misrepresentation?

Key changes include making contact info clickable, updating footer and policy pages, removing placeholders, fixing malware issues, aligning payment and shipping info, and improving product descriptions.

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