**КАРТОЧКИ ТОВАРА для Wildberries за 5 МИН с CLAUDE (без дизайнера в нейросети) — Transcript & Summary | SozAI** Source: https://sozai.app/transcript/wildberries-product-cards-5-min-claude/ Learn how to generate product cards, content funnels, infographics, and videos for Wildberries using Claude AI and services like Hixfield without a designer. ## Key Takeaways - Claude AI requires integration with external services via MCP to generate product content effectively. - Services like Hixfield and Krea AI provide powerful tools for creating images, videos, and infographics for product cards. - Proper audience research and competitor analysis are crucial before generating product content. - Self-buy and review management tools are essential for successful advertising on marketplaces. - Workshops and tutorials can help users leverage Claude AI skills for structured data and content creation. ## What the video covers - The video demonstrates generating product cards and related content for Wildberries marketplace using Claude AI integrated with services like Hixfield and Krea AI. - Claude AI alone cannot generate content; it requires connection to external services via MCP (Model Connector Platform) that support models like Midjourney, GPT-4, and DALL-E 3. - The presenter shows how to connect these services through MCP connectors and activate skills for various content creation tasks. - A practical example involves creating a product card for dog balls, including defining the target audience and generating images and text content. - The video covers enabling all interactive tools and permissions to avoid restrictions during content generation. - Additional features include creating self-buys, tracking orders, managing reviews, and running A/B testing for product cards. - The presenter mentions a workshop on Claude AI for structured data and content creation, inviting viewers to join via Telegram. - The video highlights the use of analytics and smarter models like OPUS 48 for advanced tasks such as report generation and unit economics calculations. - Partners like Zabusti are recommended for digitized self-buy services to improve advertising performance on marketplaces like Wildberries and Ozon. - The workflow includes generating photos, editing them, and using keywords to trigger specific skills automatically within Claude. ## Chapters 1. 00:00 Introduction to Generating Product Cards with Claude AI 2. 00:44 Overview of Services: Krea AI and Hixfield 3. 01:47 Connecting Claude AI with MCP and Hixfield 4. 02:24 Workshop Announcement and Structured Data 5. 03:05 Practical Example: Creating a Product Card for Dog Balls 6. 04:27 Enabling Tools and Permissions for Content Generation 7. 05:27 Using Self-Buy and Review Tools for Marketplace Success 8. 06:05 Advanced Features: Analytics, Models, and A/B Testing 9. 07:25 Final Tips and Summary Answers ## Questions about this video Can Claude AI generate product cards on its own? No, Claude AI cannot generate product cards independently. It requires integration with external services like Hixfield or Krea AI via MCP connectors to create content. What services are recommended for generating product content with Claude AI? The video recommends using Hixfield and Krea AI services, which support various AI models and integrate with Claude AI through MCP for content generation. How can I improve advertising performance on Wildberries using this method? You should use self-buy and review management tools like Zabusti, conduct proper audience research, enable all interactive tools, and consider A/B testing for product cards. ## Full Transcript — Download SRT & Markdown 00:01 Speaker A In this video, I will show you the possibility of generating a product card and content for your product card, a content funnel, infographics, and even videos using Claude. Whether we succeed or not, watch this video to find out. We are going to try this. 00:15 Speaker A using the Hix service. You can access it without a VPN, as far as I know, it even works. Look, when you go to Hix, you must understand that just because you have a Claude subscription, it doesn't mean you can generate content 00:27 Speaker A Using the Hix service. You can access it without a VPN, as far as I know, it even works. Look, when you go to Hix, you must understand that just because you have a Claude subscription, it doesn't mean you can generate content. 00:44 Speaker A need some kind of service. There are two services I have skills for that work with MCP. These are Krea AI and Hixfield. I have a one-year subscription here. We use it at the agency. And we go right here. On the 00:57 Speaker A Directly through Claude. That is, Claude itself won't generate it for you; its internal skills don't allow for that. Accordingly, you need to connect a service via MCP that has models like Midjourney, GPT-4, DALL-E 3, Flux, and so on under the hood. In short, you. 01:05 Speaker A And now we will connect it all together . Look, let's open a new chat. Here, we open "Custom." And there are "Skills" here. We have talked about skills before. We have many, a great many, different skills here for various tasks 01:17 Speaker A Need some kind of service. There are two services I have skills for that work with MCP. These are Krea AI and Hixfield. I have a one-year subscription here. We use it at the agency. And we go right here. On the. 01:29 Speaker A link below this video. We will send you information about the lessons and the conditions. We need to go to " Connectors." Here it is. Here is Hixfield. You click "Add." There is " Add custom connector" here. You come 01:40 Speaker A Main page, there is MCP and API. There are instructions here on how to connect it. I just intentionally disabled MCP. 01:47 Speaker A Well, in my case, I will connect this one now. When you click "Add," it will redirect you to the browser version of Claude AI and then to Hix. Here we click "Allow." Just in case, let's go over here. And here there are " 01:59 Speaker A And now we will connect it all together. Look, let's open a new chat. Here, we open "Custom." And there are "Skills" here. We have talked about skills before. We have many, a great many, different skills here for various tasks. 02:15 Speaker A , I don't know. See, you can even generate 3D here, just anything at all, just "Always allow." We do that, and that's it. Next, we close all of this. 02:24 Speaker A For analytics, for reports, and so on. Friends, let me remind you that my workshop on Claude starts on Monday. If you want to join, if you want to work with structured data, then welcome; come and write to Telegram using the. 02:44 Speaker A content creation, 5 is enough because it's roughly similar to 48. So, how do we proceed here? Look, I actually have a skill with HeyGen, but that's for setting up content factories. I'll talk about that during the workshop. Meaning 02:59 Speaker A Link below this video. We will send you information about the lessons and the conditions. We need to go to "Connectors." Here it is. Here is Hixfield. You click "Add." There is "Add custom connector" here. You come. 03:05 Speaker A But right now, we'll try it this way. We are selling dog balls on the Wildberries marketplace. Your task is to first define the target audience, and then, based on that audience, prepare content for the main product card: what should be written on it to 03:22 Speaker A Here, write "Hixfield," and paste the link to the MCP here. It should look like this. And that's it. You click it. 03:37 Speaker A the spot. I've sent him this task and will attach our product. Alright, let's send it without the ball for now. So, friends, while advertising might be more or less clear, when you launch new product cards at the start, friends, 03:49 Speaker A Well, in my case, I will connect this one now. When you click "Add," it will redirect you to the browser version of Claude AI and then to Hix. Here we click "Allow." Just in case, let's go over here. And here there are. 04:02 Speaker A create a self-buy and simply track where your order is and how it's moving . You can get reviews and handle negative feedback. Go check them out; I'll leave the link below this video. 04:14 Speaker A "Interactive tools." Here, you see, some tools are turned off. Actually, just turn everything on. "Always allow." And here, we will turn on all the world tools as well. Just enable everything because it might restrict you in some way, and we don't need any restrictions. 04:27 Speaker A advertising start performing well. Look , just register inside here—follow the link below—and you'll be able to create a self-buy. See, everything here is extremely clear; you can do it for WB or for Ozon. You can track how your 04:41 Speaker A I don't know. See, you can even generate 3D here, just anything at all, just "Always allow." We do that, and that's it. Next, we close all of this. 04:55 Speaker A it anything about how this actually works. If you simply tell it: "Generate in Hixfield," since the Hixfield connector is linked, it will activate it automatically via the Hixfield keyword. You don't need to turn anything on or do anything else. It 05:08 Speaker A And here in the connector, this checkmark should be activated. I have various connectors here. And regarding the model, friends, OPUS 48 is a bit smarter. It can handle more analytical tasks, like generating reports or calculating unit economics. But for. 05:24 Speaker A , and it can trigger it on its own. Right now, it's conducting, uh, an analysis of our audience. Before generating, it's better to do some research, that is, look at the competitors. Honestly, if we were doing this in our agency—yes, friends, we 05:36 Speaker A Content creation, 5 is enough because it's roughly similar to 48. So, how do we proceed here? Look, I actually have a skill with HeyGen, but that's for setting up content factories. I'll talk about that during the workshop. Meaning. 05:45 Speaker A We have a separate Claude for the girls , and we will generate the content for you ourselves. It is important to properly research the search results. 05:55 Speaker A If you work with UGC bloggers or create a lot of content, you can generate videos directly through it. 06:11 Speaker A can move on to constructing a color palette. So, it's gathering something. Let's wait. There we go, Claude has visualized all of this for us. It has its own skills under the hood, too. It picked out some colors for us. 06:22 Speaker A But right now, we'll try it this way. We are selling dog balls on the Wildberries marketplace. Your task is to first define the target audience, and then, based on that audience, prepare content for the main product card: what should be written on it to. 06:34 Speaker A Non-toxic, floats for the sword-thrower . Let's take this brief you wrote and generate a photo in Hixfield. Size 3x4. 06:45 Speaker A Address the target audience's pain points, how to choose the right dog image so people want to click, and to select the right colors based on the archetype of our target audience. So, that's something I just came up with on. 06:57 Speaker A connects to Hixfield and everything goes through successfully. Accordingly, you can ask it to make several photos right here, edit them here, or ask it to change the model. It is making the decision itself right now as to which 07:12 Speaker A The spot. I've sent him this task and will attach our product. Alright, let's send it without the ball for now. So, friends, while advertising might be more or less clear, when you launch new product cards at the start, friends. 07:29 Speaker A Here it is. We also added A/B testing. When adding clothing, we have the Pinter Style preset here, which is the most popular one. Banana Pro is suitable for this. If you are working with infographics, then, for example, GPT Image 2 is a better fit. And 07:44 Speaker A You shouldn't run ads without self-buys and reviews. That’s why I want to tell you about our partners, the guys at Zabusti, who have everything perfectly digitized. It is, hands down, the top service for self-buys. Like, you won't find anything better. You can. 08:01 Speaker A with Cyrillic, meaning Russian text. It’s possible that things might get distorted or turn out incorrect. If we want text, we will need Ideogram. You just need to tell it about that. It is generating our options now. It drew a 08:15 Speaker A Create a self-buy and simply track where your order is and how it's moving. You can get reviews and handle negative feedback. Go check them out; I'll leave the link below this video. 08:25 Speaker A buttons are built right in. That is very convenient. You can click "Animate ," which, accordingly, creates a video. 08:32 Speaker A For the first 50 orders, you will get a 15% discount. For instance, we just launched a new product and did 100 self-buys at the start. And how many reviews did we get? Well, probably about 20. And only after that did the. 08:45 Speaker A infographic. Create an infographic in GPT Image 2. "High" model. "High" is one of the options GPT Image has. They provide several models. Since I use this service for my cards, I also know these nuances. There is low, medium, 09:01 Speaker A Advertising start performing well. Look, just register inside here—follow the link below—and you'll be able to create a self-buy. See, everything here is extremely clear; you can do it for WB or for Ozon. You can track how your. 09:16 Speaker A . That will be the headline. Let’s write "Ball won't pop in 5 minutes." Like this. "In 5 minutes" will be the headline. And let’s write the USP. 09:25 Speaker A Product is reaching its destination, have the team ship it to you, or pick it up from a pickup point, which is the cheapest option, so go check it out—the link is below this video. Right, let's continue. So far, we haven't told. 09:39 Speaker A Show it close up so only its face is visible. There should be something bright in the background. Maybe somewhere outside; our infographic should be bright. Everything should look harmonious. So, we’re sending it again. I didn’t mention Flux here, 09:54 Speaker A It anything about how this actually works. If you simply tell it: "Generate in Hixfield," since the Hixfield connector is linked, it will activate it automatically via the Hixfield keyword. You don't need to turn anything on or do anything else. It. 10:07 Speaker A understand. Our server will do it better. Well, this is just working with the prompt. I mean, we've already created and tested 1,000 cards there. 10:16 Speaker A Works the same way with skills. If there are certain keywords embedded in a skill, simply saying or typing that word will activate it. So, you don't necessarily have to manually enable or connect a skill here. Just say the word. 10:27 Speaker A Open WB, upload, and test it. That’s how it works, friends. Just a reminder, my workshop starts on Monday. There will be recorded lessons, unlocking every 3-5 days, one or two at a time, to make them easy to watch. Structured 10:45 Speaker A And it can trigger it on its own. Right now, it's conducting, uh, an analysis of our audience. Before generating, it's better to do some research, that is, look at the competitors. Honestly, if we were doing this in our agency—yes, friends, we. 11:00 Speaker A want to delegate ads on WB, Ozon, or Yandex Market, you're welcome too. Message me using the link below this video. And ask for the workshop rates and case studies there as well. This was Andrey Pekinsky in touch. Have 11:12 Speaker A Have an agency—if you don't want to do all the analysis and figure it out yourself, you are welcome to write to us via the same Telegram link. We will send you our rates and case studies. We all, the entire team, work with Claude. 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