**Вся правда про набор подписчиков в 2026 году (разбор схемы) — Transcript & Summary | SozAI**
Source: https://sozai.app/transcript/truth-subscribers-2026-scheme-analysis/

A detailed case study on gaining 120k subscribers via Reels in 2026, revealing strategy, content creation, and monetization insights.

## Key Takeaways

- Subscriber growth depends more on strategy and content relevance than on video quality or quantity.
- Performance-based payment models can align incentives between creators and clients effectively.
- Expert and personality-driven content helps build audience loyalty and drives sales.
- High view counts do not necessarily translate to high subscriber or sales numbers.
- Freelancers can attract large clients by consistently producing quality Reels and maintaining an active blog.

## What the video covers

- The video analyzes a year-long project producing 68 Reels for Misha, a blogger with over a million subscribers, resulting in 120k new subscribers and $85,000 earned.
- It explains the payment model where Misha pays 60 rubles per subscriber, incentivizing subscriber growth rather than just views.
- The importance of strategy, content ideas, scripting, and editing is emphasized over video quality or quantity.
- Misha’s previous attempt with 30 Reels gained only 1,000 subscribers, showing that quality strategy outperforms volume.
- Four types of content are used depending on the blog’s goals, with a focus on expert and thematic content for monetization.
- The video breaks down how to work with high-paying clients and how freelancers can attract and retain such clients.
- It discusses how to warm up audiences by blending personality and expert content to increase loyalty and sales.
- The creator shares insights on contractor management, filming instructions, and editing delegation without personal involvement in shooting.
- The video highlights the difference between views and subscriber/sales conversion, stressing targeted content over viral reach.
- A step-by-step approach to content strategy, format selection, idea generation, and monetization is provided.

## Chapters

1. 00:00 Introduction and Project Overview
2. 02:14 Challenges with Previous Reels and Importance of Strategy
3. 04:48 Content Types and Strategy for Different Niches
4. 07:20 Examples and Real-Life Insights on Content Creation
5. 12:46 Working Conditions and Payment Model with Misha
6. 17:45 Step 1: Defining Strategy and Goals
7. 19:05 Step 2: Choosing Content Format
8. 20:18 Step 3: Generating Ideas and Scenarios

Answers

## Questions about this video

How did the team manage to gain 120,000 subscribers with only 68 Reels?

They implemented a targeted strategy focusing on the right content themes, scripting, and formats rather than just quantity or video quality, which significantly increased subscriber conversion per Reel.

What payment model was used between Misha and the content creators?

Misha paid the creators 60 rubles per subscriber gained, aligning their earnings directly with subscriber growth rather than views or video count.

Why is video quality less important than strategy according to the video?

The video explains that while good quality can help, the right strategy, ideas, and scripts have a much greater impact on gaining subscribers and sales than just beautiful visuals or editing.

## Full Transcript — Download SRT & Markdown

00:00

Speaker A

Most likely, you saw this guy on your feed. This is Misha. He has more than a million subscribers on the Internet. And for a whole year, the team and I produced content for him on Reels. And during this time, purely on Reels, we got him +120 thousand subscribers, and he paid us 7.2 million rubles. This is $85,000 for just 68 Reels. And in this video, I will show the inside of all our work: how we found ideas for videos, wrote a script, filmed, edited, how much we paid contractors. And most importantly, I will share all the numbers. What content is bringing more subscribers and sales. Because sometimes, no matter how strange it sounds, it's better to make a video for 500 thousand views than for a million. Because from this video, there will be 5 thousand subscribers and sales to millions, and from this video, 200 subscribers and 0 sales. If you are a freelancer or a content creator, then on the example of the project with Misha, you will understand how to work with clients who pay tens of thousands of dollars. But if you see your blog, then you will understand how to best attract subscribers and earn money on it. In the first part, we will analyze how and under what conditions we worked with Misha. And how it turned out that for just 68 hours, he paid us 7.2 million rubles.

00:12

Speaker A

On average, this is 106 thousand rubles for one video. That is, one video is and you earned on iPhone. And in the second part, we will analyze how exactly we got him +1000 subscribers through Reels and how to monetize the audience. Let's go!

00:25

Speaker A

Part 1: How did we start working with Misha and Timochka and under what conditions?

00:37

Speaker A

How to get such big clients? Yes, everyone dreams of working with such a big client as Misha. And it seems to everyone that for this you need to have either friends or some super cases. But in fact, I just started my blog and shot reels. Misha saw my random reels, he liked it. And he wrote to us.

00:50

Speaker A

As a result, we agreed to consult. In addition to Misha, I was written to by a bunch of bloggers-millionaires, I worked with some, consulted some. And so, to work with large projects, it's enough for you to just shoot Reels and run your blog. So,

01:01

Speaker A

the first thing we did with Misha was to consult him. We were called by me and my partner Nikita. And at the consultation, we learned that before that, Misha spent about 40-50 million rubles on advertising. And then he told us that the advertising

01:05

Speaker A

was already dead and it was much more profitable to create content and gain audience through Reels and YouTube. And on this basis, you understood that the main goal of Misha for this year is to create content to: 1. Warm up your audience. 2.

01:17

Speaker A

To open two topics in the blog to increase the loyalty of the audience. The first topic is personality. So that people get used to it, the loyalty increases and in general, so that it is interesting to watch. The second topic is expertism. So

01:22

Speaker A

that subscribers understand that Misha is dealing with the topic of marketing, content, and sales and wanted to buy his products from him. The second task is to attract new subscribers through Reels. And the third is to get sales and applications through content. If

01:36

Speaker A

before you paid a lot of money for advertising on subscribers and applications, now the task was to gain all this through content. And as if everything was very simple.

01:40

Speaker A

This is a blogger-millionaire, any Reels will gain a lot of views. But this is not so, because before working with us, Misha was already trying to make Reels. In a month, he shot 30 Reels, hired another team of operators, editors, rented a studio.

01:52

Speaker A

Reels were of good quality. He posted them all and as a result, out of 30 Reels in one month, none of them made it to the recommendations. And only 1000 people subscribed to him from all 30 Reels. And he even wrote about it

02:03

Speaker A

on his Telegram channel. From this, we understand that the number of Reels does not affect how many subscribers you have, because even if you have a million subscribers, even if you have 100,000, even if you have 0, you all have the same chances

02:14

Speaker A

of flying reels. The second thing is that the beauty of the picture and editing do not affect. Once it may be yes, but now it is definitely not. And the right strategy, ideas, and themes and the right script affect more. And it is

02:24

Speaker A

these three topics that we will analyze in this video. I'll throw in a small spoiler. Thanks to the fact that we found a new approach to reels in Misha's blog, 1 reel on average brought 1775 subscribers. That is, he shot as many as

02:35

Speaker A

30 reels before us, got 1000 subscribers from them. This is 33 subscribers from 1 reel. And on average, 1 reel brought 1800 subscribers. The difference is more than 50 times. - Bye, bye. - Bye, bye, see you. And on this call, we agreed

02:43

Speaker A

that Misha would pay us 60 rubles for one subscriber. That is, all our earnings depended only on how many people will subscribe to Misha. If we made 100 reels, and one person subscribed to them, then we would not earn anything from it. But

02:55

Speaker A

we did it, of course. From these two record reels, we earned more than a million rubles from each. Because each of them got 20 thousand subscribers. And for Misha, it is profitable, because before us he paid for a subscriber in advertising 100-150 rubles.

03:06

Speaker A

And we get only 60 rubles per subscriber. And even if he paid us twice as much, it would still be more profitable for him. And Misha himself told us about this after the first month of working with him. It's also very cool that

03:17

Speaker A

if a person came to me and said that his services cost, for example, a million rubles, with a probability of 99%, I would refuse, thinking that it was too expensive. And it's cool that we agreed just for some price for subscribers, which is

03:27

Speaker A

much lower than if I bought with advertising. I thought that it was profitable for me well, that before I would pay for 30 thousand subscribers, but even if you count them for 100 rubles, I would pay normally. I agreed, but in the end,

03:40

Speaker A

it seems to me, well, it doesn't seem to me, I definitely paid for the real estate, but I never paid for it. Here is an interesting life hack on how to close a client. And before we figure out how we did the real-life

03:55

Speaker A

number of subscribers, let me tell you about the final working conditions and how we agreed. First, Misha pays us 60 rubles for each subscriber. Second, we come up with a strategy, a format of presentation, ideas for video, write a scenario, frame-up, and give

04:08

Speaker A

editing rights. Third, we find the operator and editor for the project. And Misha pays for their work separately. And this means that all the money earned from this project we earned without shooting or editing any video personally. Let's move on to the second

04:21

Speaker A

part. How exactly did we gain 120 thousand subscribers for just 68 reels? Let's analyze the strategy. To gain subscribers from reels and earn from the blog, you need to take only 5 steps. And step 1 is the strategy. The main question that needs

04:35

Speaker A

to be asked before the blog is: "Why do I need it? Why do I need to shoot all this?" Because the goal depends on the fact in what quantity and what content we will shoot. For example, the artist needs to make a lot

04:48

Speaker A

of comprehensive, trendy content that will promote his music. Snippets, covers, trends, and so on.

05:00

Speaker A

Everything that will gain maximum coverage. Well, the designer needs to make professional, useful content that will bring him clients on his services. And these are two completely different strategies.

05:12

Speaker A

And there are a lot of strategies, so it is very important to set the right goal. And now we will figure out how to create content for an expert or thematic blog to make money on your services or products. It can be a

05:24

Speaker A

blog of a designer, investor, psychologist, doctor, editor, a programmer, a content creator, and so on. And Misha has exactly such an expert blog about marketing and sales. Strategies answer the question of what and why to shoot. And for this, there are 4 types

05:37

Speaker A

of content that we use. This is the comprehensive one, where you have the maximum number of v

05:49

Speaker A

to be asked before the blog is: "Why do I need it? Why do I need to shoot all this?" Because the goal depends on the fact in what quantity and what content we will shoot. For example, the artist needs to make a lot

06:02

Speaker A

of comprehensive, trendy content that will promote his music. Snippets, covers, trends, and so on.

06:07

Speaker A

Everything that will gain maximum coverage. Well, the designer needs to make professional, useful content that will bring him clients on his services. And these are two completely different strategies.

06:17

Speaker A

And there are a lot of strategies, so it is very important to set the right goal. And now we will figure out how to create content for an expert or thematic blog to make money on your services or products. It can be a

06:29

Speaker A

blog of a designer, investor, psychologist, doctor, editor, a programmer, a content creator, and so on. And Misha has exactly such an expert blog about marketing and sales. Strategies answer the question of what and why to shoot. And for this there are 4 types

06:42

Speaker A

of content that we use. This is the comprehensive one, where you have the maximum number of views. These are trends, lip-syncing, humor, some social videos, and so on. The expert type of content is useful. These are any videos that are useful. in a

06:54

Speaker A

certain field. Personal type of content. Content about you, your life, thoughts that increase the loyalty of the audience. And selling content, from which we get applications and sales. Let's analyze each type in more detail, so that you understand which one suits you best.

07:07

Speaker A

The comprehensive type of content. The first thing we think about when we start a blog. We think that the more views, the cooler our views, and the better we are. And many begin to shoot humorous videos, trends, deepsings, and so on. But views

07:20

Speaker A

are actually not important at all. Views are just attention. Here are the examples of life. It's actually very easy to become famous. It's enough to run out in the middle of the field naked, without clothes, on some big football match and do some

07:31

Speaker A

other stupid thing. Bam! At night you are a star, and you are told by all the media, everyone is talking about you. You are now a celebrity. popular you are a star but for everyone you are a stupid star freak star you got

07:44

Speaker A

attention but it's unlikely it was worth it and the same with content people want to gain a lot of million views but they think what glory they get your ruse can gain million views. Cool. But these million people will find out that you

07:57

Speaker A

just copied some trend or just stole someone else's content. And the copy always has fewer views and sales than the original. But this is logical. Why buy from a guy who just copies when there is an original? Therefore, instead of empty million views,

08:09

Speaker A

it is better to gain 10 thousand views on ILC, after which people will understand that you are a specialist and a real expert in their business and you will get 2. two or three clients. I'm generally against copying one-to-one, stealing someone else's content.

08:21

Speaker A

Therefore, in our strategy 95% of the content was original. We did not steal anything from anyone. But sometimes we also made comprehensive videos. There is only one case when comprehensive content is really useful. This is if you have some kind of important big

08:35

Speaker A

event and you want everyone to know about it: wedding, buying a car, an apartment or traveling to some cool country. Then okay, shoot a cover video. How did we do cover reels with Misha? This reel got a million views and in it Misha

08:48

Speaker A

learned about his wife's pregnancy. But since this is a cover video, without any personal benefit, only 200 people subscribed to it. And this reel from the gender party got 1.3 million views, but only 2.5 million subscribed to it. 100 people, because there is

09:02

Speaker A

humor, pranks and so on. There is also no use or motivation to subscribe. That is, we got good, awesome views, but very few subscribers came from them. Therefore, comprehensive content is not suitable for a set of audiences. If your goal is to set

09:14

Speaker A

up an audience, comprehensive content is not for you. And the question is, how to get subscribers then? The answer is: to shoot as many expert and useful reels as possible. If from a comprehensive video with a million views you get 100-200 people, then

09:28

Speaker A

from expert reels to a million views can come from 10,000 subscribers. And here we move on to the second type of content: expert / useful content. and it comes from the most subscribers on average 0.3-1.5% of viewers. That is, from 100,000 views, 300-1.5

09:43

Speaker A

thousand subscribers come. Here is an example of Reels with statistics. And it is on such expert content that we brought the most subscribers to Misha. During the whole time of work, we brought him 120,000 subscribers, of which 105,000 came only from expert Reels.

10:00

Speaker A

That is, on average, one expert Reels brought us 3,700 subscribers. Once again, on average, every expert video brought 2700 Expert Reels are not necessarily some kind of stuffy videos, where you sit in an office with awesome light, give a lecture

10:16

Speaker A

on camera, or tell some smart topics as a scientist. No, expert useful videos can be interesting and they can be also valuable. You can just share your experience, which will be useful, and it will also bring an audience. For example, in this reel,

10:31

Speaker A

Misha shares 5 best habits that he has applied in his life, and he got 20,000 likes. And in this video, he will tell you why he doesn't buy a house and why it's profitable to live on rent. It brought 7,000 subscribers. That is,

10:43

Speaker A

these are his personal stories, but they are useful. That is, they can also be considered as expert reels and really bring a lot of subscribers. Therefore, if your goal is to get a set of subscribers, the best thing you can do is to

10:55

Speaker A

shoot a lot of expert reels. Next, personal content type. This is content about you and your life. Why do you need it? Personal content brings fewer subscribers than expert ones. But if you do only expert reels, you will simply become an encyclopedia. It's

11:08

Speaker A

the same as watching Spider-Man. It seems to be cool, awesome, but if you don't know Peter Parker, then the character loses his charm. It's cool to watch Peter Parker, that he is a spider for all people, and he himself is super poor, delivers

11:22

Speaker A

pizza, earns money for taking photos, etc. At the same time, he is a spider-man.

11:26

Speaker A

That is, because we see his conflicts, his failures, we are more interested in watching him. That is, when a character has weaknesses, failures, conflicts, goals, victories, it is always more interesting to watch him than just an encyclopedia. And the coolest thing you can

11:39

Speaker A

do to prevent subscribers from coming and increase the loyalty of the audience is to combine personal and expert content. I mean, to catch the attention through the personal story in the first half of the video, and then to translate it into an expert

11:50

Speaker A

topic or my own case. I show one of the shots that Misha and I made, where at first we focused on his story, and then smoothly translated it into the expert part. In two years, my wife had 700 days off. When we just

12:01

Speaker A

started dating, I offered her to quit work and give up for a couple of months. She agreed, then she liked it, and we've been living like this for 2 years now. I get paid for all the expenses: house, nanny, cleaning, food, traveling. She

12:15

Speaker A

is Amalia's child. And everything went great. Until one day she didn't attend my classes.

12:19

Speaker A

We paid attention to his story and now we are moving to the expert part of the video. Amalia decided to stop being a resourceful woman and start working. Her plan was to make her own health club and sell it through Instagram. And I

12:33

Speaker A

decided to help her, which I will soon regret. My wife turned out to be my most difficult student. She asked for advice and didn't do them and was offended by the criticism. And I always wanted to do something and redo it in her

12:46

Speaker A

launches, and the atmosphere was burning until I said: "Stop, Amalia is primarily my wife, not a business project. And when you just start, it's more important for you to get support than constructive criticism." Therefore, I fired my inner perfectionist. As a result, Amalia

12:59

Speaker A

created a product in 7 days, made a warm-up according to the scheme, published 7 reels and opened sales. In this launch, you could have improved a lot more. But even despite this, Amalia made 5 million rubles at the health club. And this money

13:11

Speaker A

will come every month, because there is a subscription payment. Now my wife is a millionaire and she can take me in. Well, now it seems to me that it's time for me to go on vacation for two years. See how we perfectly combined

13:22

Speaker A

his story with his expertise. And in the end, you get the benefit, you get to know Misha more, and in the end, you subscribe and your loyalty to him increases. This is the most ideal option for a real estate agent. And the more

13:34

Speaker A

videos you have, the faster you will reach your goals. So, the next type of content is "Sell". It brings the least number of subscribers, because no one subscribes to sales videos. It's pointless, but it brings a lot of applications and sales. You have

13:45

Speaker A

seen 100% videos where people say to write a code word in the comments and give some kind of bonus in return. And if there is a correct product of Reels and Waroka, then on average, from 100,000 views, you get 1000 people in the

13:56

Speaker A

bot. This is 1%. And with 1000 people in the funnel, you can make at least 5-10 sales for $ 500. And as a result, the selling list that has gained 100,000 views will bring you $ 2,500-5,000. And this is far from the best

14:08

Speaker A

spread, these are minimal numbers. But now, the main problem of selling videos is that they gain very few views. That is, if you start a video like: "I haven't pumped up in six months, come to our gym!" - 0 sales. "The tires and

14:21

Speaker A

cars broke, come to us and we'll fix you!" - 0 sales. You will never have sales from such videos, because you will have a maximum of 2000 views. Therefore, it is very important to combine A content type seller with an expert or with

14:32

Speaker A

a personal. Here is an example of my selling video. I have to tell how I earned $ 10,000 from 5 reels. And I could start like this: "How did I earn $ 10,000 for 5 reels? Go to hell, you didn't give up there,

14:43

Speaker A

what are you imposing here?" So what did I do? I just tied the goal there. Like, why did I earn it? I added some of my personal story there.

14:51

Speaker A

I've already bought a suitcase to fly to America, but the most important thing remained to earn $ 10,000 per month to pay for a visa, tickets and accommodation. And I had a plan how to do it using only note. I make reels and

15:03

Speaker A

my videos bring so many audiences. And I had to find a person who needs subscribers and he is ready to pay for them. So I called Misha and we started working. We agreed that for each subscriber I would get 60 rubles. Within 10

15:15

Speaker A

days I created a content plan for 5 reels, wrote 5 scenarios. And since I was in Almaty, and Misha was in Moscow, I prepared an instruction on how to shoot these reels. Misha shot everything, and the editing was done by a student from

15:25

Speaker A

my course. As a result, 5 reels, scored 2.7 million views, brought 15 thousand subscribers, And that's how I earned $11,400. I recorded a video in which I told our entire strategy work with Misha. In it, you will learn what you need to shoot

15:37

Speaker A

to make the audience happy and how to earn money. Write "wow" in the comments and I'll send it to you. And that's it. Because I put my personal story there, my goal, a video, a selling video that always gets little views, views, unexpectedly

15:48

Speaker A

for me, I got a lot of views. That is, 370 thousand views on a selling video is actually over the top. And from this video more than 5 thousand people got into a funnel. Therefore, if you have a goal to sell some product

16:01

Speaker A

and you want to shoot a selling video, just add expertise or And Misha and I combined all these 4 types of content. That is, we shot both expert, personal, sales and comprehensive. Comprehensive - just to assess some important event. Sales - to get

16:14

Speaker A

a lot of applications. Personal - to increase loyalty to it, to make it more interesting to watch it. And expert - to just make the subscribers understand that Misha really works for marketing, sales and content. Now I will tell you in what amount

16:26

Speaker A

and what content you need to shoot if you are a beginner. and then I'll tell you how it was with Misha. If you are a beginner and you want to make 10 reels a month, then the ideal proportion will look like this. We

16:39

Speaker A

don't shoot the cover at all, you don't need it yet. Maximum a couple of videos a year to show important events. Expert videos 60-70%, that's 6-7 videos a month.

16:49

Speaker A

Personal videos 20-30%, 2-3 videos a month. And sales 10%. It's one video a month.

16:53

Speaker A

But that doesn't mean that we earn only from this one selling video for a whole month. No, we just half of the expert reels at the end add the selling part, where we translate people to the front. For example, there are code words

17:04

Speaker A

and so on. That is, you have expert reels, at the end a little And now I'm telling you how this scheme worked with Misha and how many subscribers came from each type of content. 105,000 subscribers came from expert reels. This is 87% of

17:19

Speaker A

the new subscribers. 12,000 subscribers came from personal reels. This is 10%. and 3700 subscribers came from the private and selling real estate. This is 3%. And all this time we were only analyzing one type of strategy for certain expert people. There are a

17:32

Speaker A

lot of strategies, depending on the goal. I will not tell you all about them here, of course. And I analyze all these strategies for blogging on my course. That is, in addition to the development of expert blogs, we also analyze how Start collaborating

17:45

Speaker A

with brands like Yandex, Visa, Samsung. Strategies like statuette creator or earn on partnerships. Again, depending on your goal. With the first step, we finished the strategy. The second step is no less important. The choice of format. After we have determined which content to

18:00

Speaker A

shoot, the next question is how to shoot it. In general, what is the format and what is it different from types of content? The formats can be different. All three songs are about love. And this is... And this

18:16

Speaker A

song All these songs talk about one thing - about love. But they do it differently, in different genres, they sound differently. The same thing in the Reels format. That is, we can all talk about the same thing, but everyone

18:30

Speaker A

will have a different presentation. There are actually a lot of formats, an endless number.

18:34

Speaker A

But right now there are four main ones that work best. The first format is the speaking head. A format in which you just talk to the camera. The minimum amount of editing. If you have a cool charisma, awesome speech, you look nice, the

18:46

Speaker A

speaking head is perfect. Storytelling is a set of archival frames for your story. If you have some cool story that you can show and tell beautifully, and you sound awesome, storytelling is perfect for you. Discussion / Review. When there is an expert who

18:59

Speaker A

understands something. For example, a cook, instead of cooking, he understands how another cook cooks incorrectly. If you have a studio or you have a nice corner with an awesome shot in your house, and you can shoot 20 reels a day, the analysis is

19:12

Speaker A

perfect. And the last format that we used with Misha is dynamic format. This is a video with a lot of frames from the video that was shot for this video, a steam editing and videos that take a lot of time. So, almost all

19:24

Speaker A

of Misha's videos were shot in such a dynamic format. This is the most difficult format. And its main advantage is that it will stand out in the tape 100%.

19:32

Speaker A

Because few people are ready to steam up the content like that. Here, when we write a scenario, we write down how each phrase should look like. That is, we do a sketch and go along this sketch. Plus, we use metaphors with props and

19:44

Speaker A

change locations. For example, we often use a notebook and a board to schematically tell about difficult things. And thanks to artificial intelligence, we have recently started saving tens of thousands on props. Now, if you are a beginner, do not shoot in this format.

19:57

Speaker A

If you do not have a team or a large viewing capacity or a cool equipment, shoot in the format of a talking head or storytelling. In such formats, you can practice more, it will be much easier for you to do it, and then,

20:07

Speaker A

when you have resources, you can switch to the format you like. But at the beginning of the journey, please do not try too hard, do not go somewhere into the cinema. There is no such concept that a dynamic, complex format will always gain

20:18

Speaker A

more. This does not happen. Any video can gain a lot of views. Now you know how to combine types of content. You chose your format and we go to the third step. These are ideas and scenarios. To grow to +5-10 thousand subscribers per

20:31

Speaker A

month, you need to dedicate content for only 2-3 days a week. This is how it worked with Misha. One day a week we call Misha for an hour and put ideas for the video. And during the day we write 3-4 scenarios for the

20:44

Speaker A

week ahead. Another day for shooting. We had it on Sunday, that is, we shot reels every Sunday. From morning to evening, we shot all the reels in one go.

20:52

Speaker A

And for 3-5 hours during the week we spent on editing, on submitting edits and laying out reels. And with the plan we had with Misha, you will spend 2.5 working days a week on content and get 10-15 good deals per month. If you

21:05

Speaker A

make deals according to my strategy, as we did with Misha, then on average you will gain 5-10 thousand subscribers per month. Now the question is how we came up with ideas for the video. There are two steps in total. Step one - we

21:17

Speaker A

choose the topic we want to talk about. Step two - we come up with an interesting presentation for this topic. We want it to gain views, right? Let's take every step Step 1. Choose a topic. How to choose it? The first is a

21:30

Speaker A

cloud of topics. We write down all the key words that concern our blog topic.

21:34

Speaker A

For example, Misha had marketing. And in marketing there are such sub-theses as sales, clients, content, blog, offer, advertising and a lot more. Then we go to the GPT chat, cloud, it doesn't matter. We send this list of words and ask it to generate

21:48

Speaker A

a new one. 20 ideas for each of these under the theme. And we will get 100-200 ideas there, most of which will not be very much. Therefore, our task is to go through this list, filter out 90% of ideas, choose 10% that have

22:01

Speaker A

potential and further refine them. The second way to choose the topic of the video is the life context. And there are three directions in life where you can look: past, present and future. That is, we pull out personal ideas from the past. These

22:16

Speaker A

are cases, failures, luck, reasons why you became the person you are now, etc. The present, how you change, what changes you have in life, what you do now, etc.

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Speaker A

Your future: goals, plans, dreams. From these three directions, we find topics for discussion. future reels. And for Misha we found such a topic of the video: how to get out of the emotional pit and get out of it in 4 steps, in the

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Speaker A

life context, in the direction of the past. When I was 18, I lived in a creepy house with three people. And I weighed 100 kg, ate only fast food and played Clash Royale for 5 hours a day. I chose fast dopamine to escape

22:47

Speaker A

from problems and not think about how much my life is in danger. Now I have a beautiful wife, we live in a country house and we are waiting for our second child. And my savings are enough not to work until the end. And

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Speaker A

to get out of that hole and come to the life that I have now, I had to take these four steps. First - stop running away from reality. Serials, games, reals, alcohol and porn If you spend more than 5 hours a day on

23:10

Speaker A

them, then there are problems in life that you run away from And to start solving them, you need to give up fast dopamine Therefore, we pour out alcohol, delete games and set restrictions on social networks for an hour a day Second - cleaning

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Speaker A

up life While there is a hole in the glass There's no point in pouring water on it. You need to first seal the hole and only then pour. So in life, you need to first remove everything that destroys and only then start over.

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Speaker A

My changes started with the fact that I got out of bad relationships, left my friends and started living alone. The third step is to understand that your present is not equal to your future. When you couldn't lose weight five times, you can think

23:47

Speaker A

that you will forever stay fat. But any failure does not mean that you are wrong. And you did the wrong thing After a failure in business and expensive training that did not give results I thought that I was the one who was wrong

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Speaker A

and I was not destined to become a millionaire But then I realized that my past does not determine my future And I made a million rubles for these 7 years 700 times. Or the fourth is to create a base point. The more you

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Speaker A

control in life, the more you are satisfied with it. And you can start with a little, with a habit. For example, go to the gym three times a week or read a book every day for 30 minutes. In short, no matter what the

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Speaker A

fuck you are in life, remember that you can always change everything. Awesome Reels! And useful, and the whole video through his personal story. Super! You review, you get inspired, you write out what was useful to you, you subscribe, you get high. This Reels

24:36

Speaker A

has gained 700 thousand views and brought almost 4 thousand subscribers. And all we did was just look at the past niches. And the third way to choose a topic is the same as a life context, just a working context. Or from practice, steps

24:49

Speaker A

to make a result. For example, if I'm a cook, how to cook pilaf? Rice, fry meat, onions, add it all together, mix it, add carrots, and so on, and you get pilaf. There are steps. The second option is cases and work stories. That

25:02

Speaker A

is, how did you help someone achieve results? Cool, a working case. Or a frequent question whether there are problems in your target audience. For example, my father is a person who has problems or fuck-ups in the content, I give them a lot of

25:14

Speaker A

benefits about how to make the content right. Theory and industry. Because at some point the personal stories of the case will begin to end. Then the topic for the video will need to be found not from my life or experience, but to be

25:25

Speaker A

found on the Internet. For example, here are two ways that can be used: News, industry and analysis. For example, when the new law on using Instagram came out, we released a video with an analysis of this legal instruction on how to run a

25:37

Speaker A

blog after changes. As a result, this release has gained 500 thousand views, gained 3 thousand subscribers, and we did not pull this idea out of our heads. We just took the news that already existed. And the second is books. you can interestingly tell

25:48

Speaker A

useful thoughts that you learned in books. For example, in this real-time we disassembled the offer formula from the book "Harmony". It got 480 thousand views and brought more than 2 thousand subscribers. That is, all the real-time series are very similar to each other,

26:00

Speaker A

because they are shot in the same format. But we took the idea from different sources for each of these videos. One idea from the cloud theme, one idea from life, one idea from working contexts. And by combining all these methods and finding ideas,

26:12

Speaker A

you can find endless ideas. That is, 100-200 topics that will last you 1-2 years.

26:16

Speaker A

Well, after we chose the theme, we think about how to present this idea in an interesting way. Why is this important? For example, with Misha, we went to shoot expert deals about marketing. We chose two topics: the first is sales funnel, the second

26:28

Speaker A

is research of audiences. But if we start the video like this: "Baronka sales is this and that." It's hard, the schoolboy won't understand you, some granny won't understand you.

26:36

Speaker A

And you narrow your audience so much, you will have fewer views. And your task is to make your videos interesting, the presentation was interesting, so that everyone understands what you are talking about. And so that everyone is interested. This is probably task number

26:47

Speaker A

one. But you can present them as we did. And in the end we came up with how to present these topics. It's interesting. The video about the sales funnel brought 20 thousand subscribers, and the audience survey brought 2 thousand subscribers. Let me show

26:59

Speaker A

you these reals. I went out to sell sweet cotton, but I didn't earn anything because I didn't follow this principle. Principle 1: to make sales, you should see as many people as possible. Therefore, from the stop I move to the park. It's better,

27:13

Speaker A

but it's not enough. My head is just not clear what I'm selling. Therefore, the second principle: pack your business to get the maximum number of customers. Pack the product, pack yourself and pack the offer. Now we have a crowd of customers.

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Speaker A

But there is a third principle to earn even more. Increase the amount of money that one customer brings. Expand the product line, make a premium product, And make the client a regular customer so that he buys from you regularly. That's all. These are

27:45

Speaker A

the three main elements of any business: traffic, packaging and checks. If you collect them correctly, you will always have a big sale. And it doesn't matter what you sell: cotton candy, courses or shovels. By the way, I made a big lesson on how

27:58

Speaker A

to get a million views in a summer. Write a million and I'll give it to you. And that's it. As a result, the video gained almost two million views or even more and brought 20 thousand subscribers. That is, the video, which was doomed

28:10

Speaker A

to small views, gained almost two million views. All because we gave this information very interestingly. A lot of props, replaced the difficult words with the easier ones, took a metaphor with a piece of cotton, got tired of editing and eventually got our well-deserved

28:23

Speaker A

cool results. I'm showing the second reel. I gathered my friends for a picnic. Sam got a banana, and Maga got a kebab. They like this food, and they'll stay hungry anyway. Why did it turn out like this? I chose food from my stereotypes,

28:34

Speaker A

not asking what they actually like. If I had asked, I would have found out that Sam is allergic to bananas, and Maga is a vegetarian. If I change the products, everyone will be satisfied and full. Often when we sell something online, we assume

28:47

Speaker A

what people want from their heads. But to understand what the client really wants, you don't need to come up with it. but just ask. Therefore, the first step before any sales is to study the audience. You need to call 15 people who, as

29:00

Speaker A

it seems to us, can be our customers and ask them these 10 questions on the phone. Then we will have such a table with an audit of the audience and we will not lose money by selling a product that people do not need.

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Speaker A

So we could make a video like: "It's very important to research the audience before starting to sell them something." Lame. Very boring, no one cares. This is the kind of presentation with actors, with examples that are understandable to everyone, much more interesting, you

29:26

Speaker A

get your deserved views. And now your main goal is to learn how to submit even complex topics as widely as possible. So that they are interesting not only to the people of your industry, but in general to all mothers, grandmothers, children, and so

29:38

Speaker A

on. And after we have chosen the topics, we have understood how interesting they are to submit, we move on The scenario depends on whether your video will get into the recommendations or not. This is the most important part of your reels. You may

29:50

Speaker A

have the coolest picture with cool editing, if the scenario is shit, the video will not gain views. Therefore, we devote the scenario to it in the right time. You have probably heard about the structure of the scenario 100-500 times, it is universal, that

30:03

Speaker A

is, it is a hook, to catch the attention for the first 5 seconds, update, give a reason to the viewer to watch the video to the end, the main content part, that is, to reveal the topic of the video itself completely and a

30:14

Speaker A

conclusion or a call to action, to summarize and beautifully finish the video. Everyone has already talked about this, everyone shoots like this, but the question is, if half of the people who make reels shoot exactly on this structure, then why do some of

30:25

Speaker A

them fly in, but others don't. Because it's not just about the structure. And here are the 7 tools that we used, and Misha, who uses them all the time, our projects, which enhance your scenario. Tool 1: Pay Off. What is a pay off?

30:39

Speaker A

A reward. A reward in the form of benefit. A useful video. A reward in the form of emotion. That is, you made a person cry, laugh. angry, that is, caused emotions. The award in the form of entertainment, you entertain the viewer with your

30:51

Speaker A

video or made them think. That is, all this is a reward, a payoff. And if your video does not have any reward, most likely it is doomed to small views. That is, a person spends time watching your minute boring video and does not

31:02

Speaker A

get anything, go to hell, say goodbye to views, you are not needed by anyone.

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Speaker A

Therefore, the first thing we think about is what reward we will introduce into this And this award is in every video of mine and every video of Misha. Therefore, we have good views. The second tool is uniqueness. The more unique you are, the

31:19

Speaker A

more motivation to subscribe to you. Imagine 10 people. All 10 shoot about how to do sports correctly. And only one of them stands out in something. At least in the presentation. editing, shooting, or just a scenario. Or it just looks more unique. Of

31:32

Speaker A

course, it will have more views, more subscribers, more sales. And this uniqueness can be in two planes. The first is the topic of ideas and opinions, topics that no one has ever talked about, ideas that no one has ever used. The uniqueness can

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Speaker A

be in this. Or the presentation. It's your own tricks, color correction, accessories that stand out to you, special speeches and word of mouth. The essence of uniqueness is simply to stand out among the gray crowd, among these thousands of videos that a person

31:59

Speaker A

scrolls daily. Tool #3. Visibility. What you say should be visible in the frame. If you talk about some exercise - show it. Be strange if you talk about how to swing the press - just on the camera in some studio. Show in the

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Speaker A

hall, show how you swing yourself. Talk about music - show it, turn on this music. The more clarity, the easier it is to watch your video, the more people will subscribe to you. If you have, for example, a super cool scenario, a well-thought-out

32:20

Speaker A

scenario, but you shot it and there is no clarity, that is, you just knock it into the camera, especially if it is a difficult topic, you will have much less views. The fourth tool is Dark Cinematic creates tension a

32:41

Speaker A

feeling of power greatness and horror. Slaggy - gives you a sense of ease, peace and just nice to watch Neo Classic - creates the most emotional videos, gives you a sense of freedom and sometimes nostalgia Classic - quietly hints at something important and removes the effect

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Speaker A

of imposition Synthwave - is suitable for mountain landscapes, gives style and will highlight you among the crowd Ambient - share thoughts, emotions and evoke emotions in the audience Funk catches attention and gives dynamics. Once this genre brought 7

33:31

Speaker A

million views. Jazz makes the video cozy and removes the effect of compulsion. Such music never annoys the audience. Trend music will make your video full of shit. Never use it. Instrument number five: personality or story. The more personality, the more your story and

33:45

Speaker A

the more interesting your character, the more views you will have. I have already shown examples with me, where I say that I want to go to America. And an example with Misha, where he says to his wife that he needs a vacation. They

33:57

Speaker A

got good views only because there was a personality and history. The sixth tool is concreteness. Instead of "I've read a lot of books in a few years", say "in 9 years I've read 52 books about development". You need numbers everywhere, concreteness, proof. The

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Speaker A

more of them, the better. I'll show you an example. "In 9 years I've read 52 books about development". And to get closer to success, I tried yoga, 5 am lifts, cold shower, eating only raw food. Yeah, blyat! Most of them don't really improve

34:27

Speaker A

your life and develop anxiety. But there are really useful ones. And here are the top 5 best practices that work. The fifth place is planning. This is about taking control over your life. You need to plan every month, every week and every day.

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Speaker A

At the beginning of the month, 3 hours for a plan for a month. At the beginning of the week, 30 minutes for a plan for a week. And every morning, 10 minutes for a plan for a day. And I use these applications. The

34:52

Speaker A

fourth place is a diary. I've been using it since 2016 and I ask myself these questions every day. It helps you not to forget what you're going to do.

35:01

Speaker A

Reflexes also help you find the right solutions. The third place is training. I train three times a week and it gives me the opportunity to do this. And I also feel much more energetic and happier. The second place is sleep. I used to

35:15

Speaker A

be able to sacrifice my sleep to work more. But in the end, I was walking around like a zombie all day and couldn't do anything useful. Now I sleep at least 8 hours. Even on days when I have a lot of work. Especially

35:26

Speaker A

on these days. Well, first place, my favorite practice - a board with a check mark. I break the key areas of my life into tasks, count how much I need to do in six months and mark them with a check mark. For example,

35:37

Speaker A

I should have so many workouts, so many stories, reels and so many videos on YouTube. When I perform a task, I put a tick. So I track all the progress and get motivation every day. These 5 habits have greatly improved my life. Try

35:50

Speaker A

at least one of them. You see how much specifics there was in this video.

35:54

Speaker A

The project gained a lot of views and brought 20 thousand subscribers. Instrument number 7.

35:58

Speaker A

Simple presentation without complex terms and nonsense. The less complex terms, words, nonsense, the easier you are to perceive, the easier it is to watch your videos. Almost the same as with clarity. You don't need to use complex words that no one knows, and

36:14

Speaker A

people who only know in your field. Don't use them. Simple presentation, simple words. So you will reach a wider audience. If your scenario has a good structure, but they don't get views, insert these 7 tools. The result will not make you wait long.

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Speaker A

The fourth step is content production. This is shooting + editing. I will say right away that shooting and editing is a maximum of 5% of the release rate. If you have a good picture, a bad scenario, the video will not get views. If

36:39

Speaker A

you have a bad picture, but a great scenario, the video will fly. Yes, Misha and I shot on camera and paid the cameraman, but you don't need to shoot on the phone. There are a lot of bloggers who shoot on the phone and

36:50

Speaker A

they are fine. There is no such thing as a camera equals views. When will you need a camera? If you are an expert in content, visual, fashion, editing, then yes, this is your topic and having a beautiful picture is a bonus. Then there

37:01

Speaker A

is a point in focusing on the picture. If you are not in this area, don't think about the camera. With Mishley, we had one day for shooting. It was Sunday. And for this day we shot 3-4 videos. The cameraman was paid 25,000 rubles

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Speaker A

on average for this one shooting day. Montage is the first thing you need to delegate. How much did it cost us to work with the editor? On the project with Mishley, the editor received 6,000 rubles for each edited deals. But we have a

37:24

Speaker A

good editor who edits great and knows how to use EE. If you are looking for a video editor, then 3-4 thousand rubles is a good video editing at a great level. 1-2 thousand rubles is a basic, simple deal. If you want to understand

37:38

Speaker A

this topic more in detail, then I have two modules on 12 lessons on these topics. There you will learn to make such a picture of your videos. And the last, fifth step. monetization. There are four main ways to earn money on the blog.

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Speaker A

This is UGC, which everyone is talking about now, where you, as a UGC friend, shoot a bunch of videos, reviewing the product, and you are paid for it. This is advertising, selling your products / services. That is, you shoot LIS, from which clients

38:04

Speaker A

come, who buy your service, there is editing, shooting services, designer services, and you buy your product, course, course, it doesn't matter. When you don't have a product, no subscribers, no audience, nothing, but you know how to do cool deals and with your deals

38:17

Speaker A

you help sell other people's products. This is a partner. What did Misha earn? He sold his club for 3000 rubles. Now there are more than 6000 participants in this club and they bring 20 million rubles a month. But if you suddenly want to

38:31

Speaker A

create the same club, you most likely won't succeed. And that's why. A club is a product that brings super good money, but only when you have a large audience and you are really able to make thousands of sales of this club. If you

38:43

Speaker A

don't have at least 100 thousand subscribers and if it's a problem for you to make at least 10 sales from the blog, then you earn very little at the club. It is much better to sell your products or services with an average check

38:55

Speaker A

of $ 500. And so, to earn $ 1000 from the blog, you need to make only two sales. And this, I think, is easy. The monetization strategy is actually a huge, big topic that needs to be dealt with 5 hours. And there is

39:09

Speaker A

no such universal template for selling any product through any blog. There is no such template. Because for some products, you must definitely configure the bot to give out some materials by keyword. For other products, you need to shoot a huge long educational video,

39:25

Speaker A

which people will get after watching your reels. For third products, for example, There is no need for a long video, or bot, or funnels. You just need to do the right reels. In this video, we have analyzed 5 steps, thanks to which we

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Speaker A

have gained 120 thousand subscribers, Misha, in a year, only on reels, without investing a single ruble in advertising. And for this result, Misha paid us 7.2 million rubles and earned even more on it. And you can also gain thousands of subscribers on reels

39:51

Speaker A

and earn from the blog. And for this you do not need a million budget or a large team. Literally everything you need for this is just to be able to create content. And you can learn this at the Creator's Academy course. Creator's Academy

40:03

Speaker A

is a course for everyone who wants to develop their page, gain subscribers and earn from the blog. On advertising, on partnerships, on collaborating with brands like UGC Creator. And the main thing is to do it consistently, to know that your blog grows from

40:15

Speaker A

each release and you follow a proven strategy. And also this is a course for those who want to master the profession of a content creator and earn from it by working with clients. How was it with Misha? As you can see, the prospects

40:27

Speaker A

in this topic And in the training, we will explain how to go to projects of this level, hold negotiations, sell yourself, even if you have 0 cases. The training consists of 8 modules, more than 70 lessons. In 2 months, you will create your

40:41

Speaker A

own personal blog development strategy and learn to create content at all stages, from ideas and scenarios to filming editing and working with artificial intelligence. I will help you with this personally with the mentors. And for training, you will not get some templates, but

40:53

Speaker A

ready-made ideas and formats specifically for yourself and your blog. And also for the first time we give each student a ready-made client, from whom you can earn in a week from the start of training. And this client is our content academy. We are

41:05

Speaker A

launching a partnership where we will pay you for the reels that you shoot. And from one good reel you will potentially earn $ 1000-2000. To learn more about the training program, just leave a request using the link under this video. My team will

41:17

Speaker A

contact you and tell you everything. And for the first 200 people who left a request, my team will provide a consultation that will determine the strategy of growth of your blog and will tell you what you can earn. Plus, after you leave a

41:28

Speaker A

request, you will get to the closed channel where I share Bye everyone!

Topics: YouTube growth Instagram Reels subscriber growth content strategy social media marketing freelancer tips client management video monetization digital marketing content creation

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