**Public Relations and Corporate Communications โ€” Transcript & Summary | SozAI** Source: https://sozai.app/transcript/public-relations-corporate-communications/ EuroMaTech promotes its upcoming course on public relations and corporate communications in the digital age, covering new media, stakeholder management, and the psychology of influence. ## Key Takeaways - Corporate communications and PR are critical to business performance and reputation in the digital era. - Modern communicators need both traditional skills like storytelling and new digital and neuroscience-based competencies. - Corporate communications plays a strategic role in staff engagement and leadership effectiveness. ## What the video covers - Good communication and PR are presented as essential to business success and more important than ever in the digital age. - An effective corporate communications function keeps stakeholders informed and engaged, promotes business strategy, and protects reputation. - The course covers the latest technologies, including social media software and chatbots. - Traditional tools such as storytelling and narrative are updated for modern use. - Required skills include communication, new media knowledge, stakeholder and issue management, business knowledge, and neuroscience/psychology of influence. - Corporate communications can boost staff engagement by monitoring staff mood, opinions on policies, and concerning issues. - Leaders are encouraged to inspire their workforce, as people want to follow leaders who communicate well. - The course aims to make PR and corporate communications more strategic. - Content is led by a highly experienced tutor who has directed large PR functions in international organizations and still consults. - The course is promoted as engaging and enjoyable for delegates from around the world. ## Chapters 1. 00:00 Importance of communication in business 2. 00:27 Overview of the PR and corporate communications course 3. 01:06 Course content: psychology of influence and latest trends 4. 01:26 Role of corporate communications in stakeholder engagement 5. 02:00 Technology, storytelling, and new media 6. 02:19 Skills required and staff engagement 7. 02:54 Leadership and strategic PR 8. 03:11 Tutor experience and course atmosphere Answers ## Questions about this video What is the course promoted in this video about? The video promotes an upcoming EuroMaTech training course on public relations and corporate communications in the age of digital communication. It covers strategy, new media, stakeholder management, and the psychology of influence. Which modern technologies are mentioned? The transcript mentions the latest software and technologies, including chatbots. These are discussed alongside updating traditional tools like storytelling and narrative for current communication needs. Who is the course tutor and what is their background? The course is led by a highly experienced tutor who has directed large PR and communications functions in major international organizations. The tutor continues to consult and practice in the field. ## Full Transcript โ€” Download SRT & Markdown 00:01 Speaker A Good communication is essential to the success of any business. Public relations and corporate communications are at the heart of business performance. 00:27 Speaker A courses that deals with these key topics public relations and corporate communications in the age of digital communication good corporate communication and public relations is more important than ever an effective corporate communications function keeps all of the organization's many different 00:46 Speaker A We take this opportunity to bring you up to date on one of YouMa Tech's upcoming training courses that deals with these key topics: public relations and corporate communications in the age of digital communication. 01:08 Speaker A psychology of influence as well as looking closely at latest trends this well-established program built up a repertoire of tools and techniques to give every delegates strategy and practice an overhaul and fine-tuning the course reflects not only latest theory 01:26 Speaker A Good corporate communication and public relations is more important than ever. An effective corporate communications function keeps all of the organization's many different stakeholders informed and engaged, explains and promotes business strategy, and protects and develops reputation. 01:44 Speaker A will look at the latest technology from the newest and software to technologies like chat BOTS at the same time you will have the chance to bring some age-old tools like storytelling and narrative up to date these will be supported and informed by 02:00 Speaker A This requires not only excellent communication skills but knowledge of and engagement with new media, understanding of stakeholder and issue management, business knowledge, and neuroscience, particularly the psychology of influence, as well as looking closely at the latest trends. 02:19 Speaker A always want to hear from their leaders for updates news and encouragement not only can corporate communications make a major contribution to staff engagement it can monitor and measure staff mood opinions on policies and initiatives and identify the issues which are concerning 02:36 Speaker A This well-established program has built up a repertoire of tools and techniques to give every delegate a strategy and practice overhaul and fine-tuning. 02:54 Speaker A and mundane it will not inspire your workforce one ride F initiative the leader is someone people want to follow this is the quality that corporate communications can help craft the course explores how to make PR and corporate communications more strategic and 03:11 Speaker A The course reflects not only the latest theory but also a wealth of practice from a highly experienced tutor who has directed large PR and communications functions in large international organizations and is still consulting and practicing. 03:28 Speaker A work the courses are never dull and un-fun delegates from around the world will have an enjoyable time [Music] [Applause] Topics: public relations corporate communications digital communication stakeholder management storytelling psychology of influence staff engagement chatbots PR training EuroMaTech Study this video - [Flashcards from this video](https://sozai.app/tools/ai-flashcard-generator/?from=transcript&id=82568) - [Quiz on this video](https://sozai.app/tools/quiz-generator/?from=transcript&id=82568) Free, made by AI from this transcript. 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