**how i made $256k in 30 days dropshipping (case study + product reveal) — Transcript & Summary | SozAI** Source: https://sozai.app/transcript/made-256k-30-days-dropshipping/ Learn how Romas Ecom made $256K in 30 days dropshipping using Google ads and niche stores without Facebook or creatives. ## Key Takeaways - Google ads are the best platform for dropshipping due to high buyer intent and no need for creatives. - Focus on winning niches and vehicles (Google) rather than just winning products or angles. - Use data-driven tools like Google Trends and Keyword Planner to validate product seasonality and demand. - Pricing products higher can increase perceived value and improve sales performance. - A systematic, repeatable strategy can build multiple successful e-commerce brands without relying on social media ads. ## What the video covers - Romas Ecom shares a case study on making $256,000 in one month dropshipping without Facebook, Instagram, or creatives. - The strategy focuses on winning niches and using Google ads as the primary ad platform instead of Facebook or TikTok. - Google ads work well because customers are already searching with purchase intent, reducing the need for demand generation. - The approach involves niche stores rather than single winning products, emphasizing timing and seasonality using tools like Google Trends. - Romas uses ChatGPT to find trending seasonal products and validates demand with Google Keyword Planner. - He explains the importance of pricing strategy, recommending premium pricing to increase perceived value and margins. - The video covers analyzing competitors’ stores and collections to identify best-selling products and improve offers. - Romas highlights the simplicity and scalability of the Google ads funnel with no need for creatives or complex content creation. - He shares math and metrics on ad spend, click-through rates, and conversion assumptions to estimate profitability. - The video encourages viewers to follow the step-by-step SOP to build and scale e-commerce brands consistently. ## Chapters 1. 00:00 Introduction and Overview of $256K Store 2. 00:37 Who This Video is For and Motivation 3. 01:21 Selling the Store and Misleading Guru Advice 4. 02:22 Why Google Ads Are the Winning Vehicle 5. 03:12 Google Ads Funnel vs Facebook/TikTok Funnel 6. 04:03 Product Research Using ChatGPT and Google Trends 7. 04:57 Analyzing Search Demand and Keyword Planner Data 8. 05:35 Competitor Store Analysis and Product Collections 9. 06:21 Pricing Strategy and Offer Optimization 10. 07:12 Image and Title Optimization Using AI Answers ## Questions about this video How did Romas Ecom make $256,000 in 30 days without Facebook or Instagram ads? He used Google ads targeting customers with high purchase intent in niche stores, eliminating the need for creatives or social media ads. What tools does Romas recommend for product research? He recommends using ChatGPT to generate product ideas, Google Trends to check seasonality, and Google Keyword Planner to analyze search volume and ad costs. Why is pricing important in this dropshipping strategy? Pricing products higher (2-3x) increases perceived value, helps differentiate from competitors, and can improve profit margins and conversion rates. ## Full Transcript — Download SRT & Markdown 00:00 Speaker A All right, so this store made me $256,000 in a single month last year without Facebook, without Instagram, and literally zero creatives whatsoever. And this video is like a case study, but it's more about how I'm able to 00:12 Speaker A build and scale these brands so consistently. Like the strategy I'm about to tell you guys in this video has worked for all 10 of my different companies, and it will work for every single company that I might make in the 00:21 Speaker A future. And you guys also don't have to buy my stuff. Like, there's not going to be an affiliate link in the description. 00:25 Speaker A I'm not going to tell you all about AutoDS or any of these other sponsors. 00:29 Speaker A Like the point of this video is to be one of the best free resources for you if you're in ecom. But if you guys have never found that one key winning product or you guys are still on CJ 00:37 Speaker A dropshipping or like scrolling through AliExpress or scrolling through Meta Ads Library or spending 16 hours on CapCut, like I'm telling you this video is for you. And if you want to make life-changing money, literally do 00:47 Speaker A exactly what I'm telling you to do and you have a good chance of making it out. 00:50 Speaker A And so this store, I was actually in college. I was dirt broke. I was in so much student loan debt and I literally had $200 to my name that I was supposed to use on food for the rest of the year, 00:59 Speaker A right? And I was able to build this brand just off that $200 because people always talk about winning products, right? They talk about winning products, winning angles, but they don't talk about winning vehicles. And that's exactly what I'm telling you guys today. 01:12 Speaker A And so, this strategy is a complete SOP. Like, there's no guesswork. It's literally a step-by-step guide on how to make like 100 grand this summer if you want to be a millionaire by the end of the year. Like, this is completely 01:21 Speaker A doable just based on how much you work. And so this store I was actually able to sell this year for 2.5x profit multiple, right? And a lot of these gurus, they talk about branded dropshipping, they talk about building a 01:31 Speaker A brand and exiting, but I don't think anyone else has actually exited a brand before. And so this is where they mislead you, right? So we're not going to be talking here about Facebook, not talking about TikTok, I'm talking about 01:40 Speaker A TikTok Shop. Um, and this is the most important part. We're not talking about winning products and we're also not talking about winning angles for products, okay? Um, or like offers/creatives. 01:53 Speaker A All right. But what's most important is the winning niche and the winning vehicle. And so what is this vehicle? It is not Facebook. It is not TikTok. It's not TikTok Shop. It is Google. 02:09 Speaker A Google is the best ad platform for making a bunch of money without doing a lot of work. And so with Google, there are no creatives. 02:22 Speaker A There's no guesswork. Uh, there's no one winning product because you're always going to have a niche store. And most importantly is that there is no CapCut. 02:33 Speaker A Thank God. So let me explain what Google does, right? So these are two different funnels. Um, this one's going to be for Facebook/TikTok where you're generating demand. This is going to be for Google. So first you got to bring 02:44 Speaker A them down the funnel. You guys know this stuff. Um, like base ads, maybe more benefits, and then discount to get them to purchase. With Google, everything is right here. Think about it. If someone's typing in on Google, um, for example, red 02:56 Speaker A light, red light therapy mask, they are searching this because they know the problem, they know the solution to their problem, and they want a product to buy. 03:06 Speaker A And so, because they're already down here, you don't have to do any of this convincing that you would have to do if you were generating the demand, right? 03:12 Speaker A Which leaves you with a lot less work and a lot higher margins and a lot more time to scale. All right, so let me move on to the strategy and I'll give you guys some math and I'll also show you 03:20 Speaker A guys a product, whatever product that I find and I'll show you the potential of what you can start doing literally today. So it's super simple. You basically go to ChatGPT and you want to type in like it's summer right now. It's 03:30 Speaker A August. So I'm going to type in best ecom products in summer. So you got like heat relief, fashion. Let's just stick with heat relief here. It's a good niche 'cause it solves the problem, right? And I'm going to go into neck band. So, the 03:42 Speaker A first thing I want to do is go into Google Trends and just see if people are actually searching this thing up. So, I'm go United States. I'm going to go to the past 5 years and just see the cycles 03:50 Speaker A of this product. So, obviously it's going to trend during the summer. It looks like it starts, uh, somewhat start of June and it ends in August. So, ideally, you want to start your store like right here. I would even say like 04:03 Speaker A right here is a little bit too late. You want to start collecting data at this point. That way you can become first listing, um, when it actually peaks. 04:10 Speaker A So now that we know the cycles, we're basically going to Google Keyword Planner which will show you like the average monthly searches as well as your cost per ad. So I'm basically going to type in neck fan, uh, portable AC heat 04:22 Speaker A relief clothing and one more that it gave me. Uh, let's see. Let's say cooling towels. Sure. Cooling towels. I also think they make a cooling vest. 04:33 Speaker A So let's get results. This is the past year in United States. So this is on average how many searches this product is getting a month, right? And because I'm past the entire year, this is basically like it might only have 100k 04:43 Speaker A in December and then 1 million searches in like July, right? So let me just go from June to July or June to August rather. Let's see the neck fan 'cause I think neck is a perfect example for this. So the neck fan has 100k to 1 04:57 Speaker A million different searches and the top of the bid page is 91 cents. So that means if I type in neck fan, um, if I were to click on this link because it's the top of page they would get charged 91 05:08 Speaker A cents. So with Google it's not cost per impression because I'm looking at these ads I'm not charging the advertiser. 05:13 Speaker A It's only when I click on their homepage and I'm taken to their dashboard here, um, they would get charged for that click. And so this store is completely like if you've been in dropshipping for more than like a month you 05:22 Speaker A know that this is a horrible landing page and this will not convert at all. 05:25 Speaker A But because it has so much search demand, because it's the first listing on that search, this guy's definitely printing money. And so you can also see how they're trying to increase their AOV. And it looks like these are 05:35 Speaker A products are way across the map here. So this is probably like a general niche store. So I'm going to pull up and look at their collections. Um, so like mug warmer, like mug warmers are just always going to sell. People always want 05:45 Speaker A to heat up their coffee and heat up their tea, right? Um, so I'm going to type in Shopify bestselling URL. And you actually get a URL here to see which products on their store selling the best. So, I'm going to type 05:56 Speaker A that in right here and it's basically going to show me like exactly the mug warmer is their bestselling product. 06:01 Speaker A Then this random wire stripper, but I'm going to use this neck fan as a good example because this could crush for the summer. So, first mistake this guy is doing besides this horrible landing page is this offer, right? So, this 06:11 Speaker A product solves a problem and when people type in neck fan, they're going to scroll through like they may not click the first one. They're going to look through it, right? And so if you have something charged at $24.90 and 06:21 Speaker A $29.90, there's not that much of a difference. People are obviously going to pick the cheaper one. But if you were to charge this at $70, people are going to automatically assume it's the more premium product. And so what I'm 06:31 Speaker A noticing with all my sources, when I'm pricing my products 2x, 3x times higher, it's giving more... 06:42 Speaker A going to see all the $30 ones. You're going to think like, okay, these are going to break easily when I'm at the job. like they're going to they're going to fold apart. They're not even going to work after like 2 weeks, right? They're 06:50 Speaker A going to see the 91 and think like this is the better quality item. And so with all of my stores, I'm basically doing a 2 to 3x markup on the average competitor price. So it looks like the range here 06:59 Speaker A is between like $30 and $40, right? I would easily charge $90 for this thing and guarantee I'll have a higher clickthrough rate, a higher conversion rate, and a higher AOV. And so how else could we increase the perceived value of 07:12 Speaker A this product, right? It's not only the offer, it's not only the landing page, but the main important thing is the title and the photo. So, I'm going to take this photo, going to put it in the chatbt, and I'm basically going to say, 07:23 Speaker A remove the background background. Put this object on the neck of a model in the summertime. So, this is the image that they're giving me, and you can already tell it's way better than every other product on this feed, right? Okay. So, 07:39 Speaker A if I were to take this feed out of here, put it into the board, and let me take our product, right? 07:48 Speaker A This is basically what the customer is going to be seeing. They're going to type in neck fan, and they're going to see this. And of course, they're going to buy this one, right? And that's exactly why we're justified to make this 07:58 Speaker A product 90 bucks. And so, the difference here is obvious, right? So, like this listing is clearly standing out as the higher quality product with more brand appeal. That's exactly what we want. 08:09 Speaker A That's the end goal. So, let me show you some math here and exactly how this strategy made me build an 8 figureure ecom portfolio, right? And just with this product alone, I'm going to estimate that you can probably pull in 08:19 Speaker A between 100 and 250 by the end of the summer. So, let me pull back into keyword planner. And I'm seeing for neck fan, they're charging the top advertiser 91 cents per click, right? So, I'm going to put this right here. 91 cents per 08:32 Speaker A click CPC. And with my stores, especially with these trending niche products, um I can expect a 4% conversion rate. I'm actually averaging a little bit higher, but for the sake of this argument, I'll do it a little bit 08:42 Speaker A lower. I'll be conservative. So, the 4% conversion rate, that basically means that four people out of a 100red are going to purchase your product, which simplifies down to one out of every 25 customers is a purchase. So, that means 08:53 Speaker A that your cost per acquisition is 91 cents times 25 people, right? So, I'm going to do this right here. I think it's around $21. 09:04 Speaker A Okay, $21 that you spend on ads, you're going to get one purchase. So, I'm just going to call this Yeah, CAC is fine. 09:08 Speaker A And then let's go to COGS here. So, I'm basically going to type neck fan into AliExpress. $3, $7, $6. I'm going to just average this out at maybe $6. Let's be more conservative than I think. So, your COGS are going to be $6. Is there 09:22 Speaker A any shipping? Zero shipping. So, your COGS is $6. Your CAC is $21. Meaning that your total expenses is $27. Okay, for one purchase. Now, if we are selling it at conservative side, 70 bucks, right? 70 minus 27 is 43. Meaning you 09:40 Speaker A are getting $43 in profit every time you sell one unit. All right, so I made this a little bit easier for you guys to see here, but if your AOV is $70, you're profiting $43 per order, right? So, let 09:51 Speaker A me go back to keyword planner. And the average monthly searches are between 100,000 and 1 million. Right? So, I'm going to average that out to be um let's just say 500 500,000 for 3 months, which is 1.5 million total 10:11 Speaker A searches for the season. So, out of the 1 and a half million searches, let's just say that your click-through rate is around.5%. 10:19 Speaker A So, just make sure you guys know 00.5%. So, out of these searches, you're approximately going to get 7,500 viewers on your site, right? So, with a 4% conversion rate, that means 300 people are purchasing your product, profit of 10:32 Speaker A 43 bucks. Just this one product alone on your store made you $13,000 in 3 months. 10:37 Speaker A With your AOV, like let's just say you do a small popup at the end to buy it at a discount, or you're doing good email marketing and someone wants to buy it again, or you have good a good offer and 10:45 Speaker A someone wants to volume discount it. I would say this number is a lot closer to maybe 15 grand. 15 16 grand. Sure, cuz you can definitely increase your AOV by 25% just by using like standard drop shipping methods. And so the kicker is 10:57 Speaker A that this is just one product that you can have in like a 15 product collection, right? So once again, just doing the math here, let's just say all the products are similar to this and it has the same search demand like we just 11:07 Speaker A saw with like cooling vest, portable AC, your AOB is probably going to be even higher on that. Um, let's just times it by five. You have five of these products in your collection. That's $80,000 within 3 months. So, you're basically 11:18 Speaker A making $27,000 a month on a five product collection only through Google with literally no work except for changing the image, having a better landing page, having better descriptions, titles, all this SEO stuff, which I'll get into in another video. But the whole strategy is 11:34 Speaker A you're looking for products that already have high search demand. whether they're evergreen products that people are always going to search up or these like trending niche products that trend during the season or products that people are already advertising on 11:45 Speaker A Facebook that are crushing in the market current. And so this $27,000 is actually a lot lower than I think, right? Cuz remember this is just one collection, one cooling collection. You can have a broad store like I showed you guys 11:56 Speaker A before and upload every single every single type of collection for the summer, right? So when I pull up this Chachi BT thing, guaranteed there are going to be 100 other products, 100 other niches for that season that Chachi 12:07 Speaker A BT gave me that I can add to my store and they would all crush. And so with Google, you're going to have a mix between evergreen products. These are products like table lamps, desk lamps, outdoor lighting, indoor lighting, stuff 12:16 Speaker A like that that are just always going to sell. Then you're going to have your seasonal products, um, which is like the same thing I just showed you, like cooling stuff. For the winter you can do a heating collection. Um, for the fall 12:25 Speaker A you can do Thanksgiving items. For the spring you can do like umbrella, stuff like that that protect you from the rain. And then we're also going to do trending items. So trending items are stuff that are just popping up on 12:34 Speaker A Facebook that already have insane amount of demand and you're just going to funnel them on the back end. And so with your seasonal products, you're going to have uh different Google feeds in your ad account. So these feeds might be the 12:43 Speaker A USA feed, the UK feed, and Australia feed. So just different markets, right? When you think about seasonality, Australia's in the south hemisphere. So it's basically the exact opposite weather that the States and the UK has. 12:54 Speaker A So if you're selling that that fan throughout this portion of the year, so this is like January and this is like December, you're going to sell that product through uh northern hemisphere here, but then Australia is going to 13:04 Speaker A kick in and you're going to sell through the south hemisphere here. So when you think about it, even these seasonal products are evergreen products if you scale to different markets. You ideally want to have between 1,000 and 2500 13:18 Speaker A different products, right? So that would account for maybe 10,000 different SKs. And the way that I would set up all my stores is my evergreen products account for 30%. 30%. Seasonal is 40%. And the trending is 30%. So this is going to 13:35 Speaker A account for your revenue throughout the year. Of course, this is going to be through seasons. And these were just going to have your little peaks, but this is where you actually make your money on the trending products. And the 13:43 Speaker A people that do talk about Google on YouTube uses their own like Pmax or shopping strategy. Uh my Google ad strategy is completely different than everyone else's. So, I'll make a video on that as well. But you're basically not scaling the same way you would scale 13:55 Speaker A through Facebook. And so, when it comes to my philosophy of drop shipping, I would say it's like three main things, right? Like everything should be an SOP. 14:01 Speaker A Everything should be a step-by-step process which you can then delegate to. So, like right now, we have 10 different people on our team, a CMO, a CFO, a product listers, product researchers. 14:09 Speaker A Basically, every single person to take all the hard work out. And the last thing is just exiting. Like, with these stores, I'm able to achieve a mid6igure level payout just based on the stuff that I told you guys. Like, it's not 14:18 Speaker A that hard to sell a performing brand. It's really not that hard to sell these Google brands that already have foundation because buyers have so much perceived value because they want to add Facebook ads on top of them. And so also 14:29 Speaker A when I say stuff like increase your product costs by like 2 or 3x, right? 14:33 Speaker A Like I'm speaking from experience here. I'm speaking from experience of all the brands that I run, all the brands that I manage, every single person in my network, right? Like some of the information and some of the value that 14:42 Speaker A you get through drop shipping is only from experience. And so in this video, there's so many things that I've brushed over that are like extreme catalyst to your store, like your your offer, your landing page, your volume discounts, 14:52 Speaker A your post purchase pop-ups, your your email marketing, the way you delegate your team, the way you hire product researchers, the way you make your SOPs, actually how to run Google ads, how to get approved on GMC. There's so much 15:02 Speaker A other stuff that goes into it. I've talked about it all in the Discord, but I'm still planning to make these free resources in order for you guys to get ahead of the competition. Yeah, I really appreciate you watching this video. 15:10 Speaker A Hopefully you guys learned something new. Um, if you did, definitely like, comment, subscribe, all that fun stuff. 15:15 Speaker A And, uh, yeah, on this channel, I'm definitely going to be posting a lot more consistently just like highlevel drop shipping strategies that no other guru on this platform talks about. So, yeah. Hope you guys enjoyed. I'll catch you guys in the next one. face. Topics: dropshipping Google ads ecommerce strategy winning niche product research pricing strategy Google Trends ChatGPT case study Romas Ecom --- This is the markdown twin of https://sozai.app/transcript/made-256k-30-days-dropshipping/ — the same content, without the markup. Published by SozAI (https://sozai.app). Reuse and quotation are allowed with attribution and a link back. Machine-readable index: https://sozai.app/llms.txt · data API: https://sozai.app/api/