**The Most Hands-Off $192K/M Business Anyone Can Copy — Transcript & Summary | SozAI**
Source: https://sozai.app/transcript/hands-off-192k-monthly-business-anyone-can-copy/

Luke Vander explains how he rents lead-generation websites to local businesses, turning SEO skills into a mostly passive, high-margin income stream after quitting an agency.

## Key Takeaways

- Owning digital assets that generate rental income can offer more control and passivity than selling services by the hour.
- Lead-generation websites in local service niches can earn recurring income with high margins once ranked.
- Vertical integration of SEO skills can convert agency-style labor into scalable, asset-based revenue.
- Building multiple geographic and niche sites and moving clients to revenue share can increase upside.

## What the video covers

- Luke Vander rents lead-generation websites to local businesses, earning about $19,250 in the month cited, with most sites running passively.
- He left an HR job, tried eBay, Amazon, dropshipping, affiliate marketing, Facebook ads, and a Facebook agency before pivoting to an SEO agency.
- The SEO agency became another hourly job; a difficult client call prompted him to shut it down and rethink the model.
- He shifted to vertical integration: building his own sites in niches he already served and renting them out instead of selling services.
- Sites are rented at roughly $500 per month on flat fees, and he later moved high-paying clients to revenue-share arrangements.
- He reports profit margins above 90% and spends about two to three hours per week on the business, mainly on larger sites.
- Examples discussed include a concrete niche, towing, HVAC, limo, electrical, and tree services, with multi-city targeting under brand-style names.
- He describes the sites' ranking process as taking two to three months to reach competitive positions, using competitor analysis and SEO best practices.
- He acquired a company for about $1.7 million and put his brother in charge of operations to keep himself passive.
- The episode frames the model as a side hustle and encourages viewers to consider the trade-offs between agency work and owned digital assets.

## Chapters

1. 00:00 Monthly revenue and passive site overview
2. 02:33 Luke's background and career pivots
3. 06:22 From SEO agency to owning websites
4. 13:30 Rev-share model and client negotiations
5. 20:30 Niche research and building sites
6. 30:00 Ranking, tech stack, and tracking results
7. 49:50 Growth trajectory and acquiring a company

Answers

## Questions about this video

What business model does Luke Vander describe?

He builds and rents lead-generation websites to local businesses, charging flat monthly fees (around $500) or moving to revenue-share deals. He positions this as more passive than running an agency.

How did Luke move from an agency to owning websites?

After a frustrating client call and feeling like he owned a job rather than a business, he decided to own the assets himself. He built sites in niches he already served and rented them out.

How much time does Luke spend on the business?

He says he spends about two to three hours per week, mostly watching the larger, higher-value sites more closely, while smaller sites run almost entirely passively.

## Full Transcript — Download SRT & Markdown

00:00

Speaker A

We finished the month at 1925 last month. Holy crap. In one month. Yeah. Most of the sites are things like the Irving one, where they're just sitting. I don't do anything. It's literally passive. The bigger ones are the ones I'm kind of on top of more, because those are worth hundreds of thousands per site. So I'm, like, watching a little bit heavier.

00:14

Speaker A

thousands per site. So that I'm like watching a little bit heavier. I'm looking at it as like, do you have to? No. I could just go chill and do nothing, but I would lose my mind. So I have to

00:23

Speaker A

I'm looking at it as, do you have to? No. I could just go chill and do nothing, but I would lose my mind. So I have to do something, and that's what I choose to spend it on. At a certain point, I'm like, passive is cool, you know, four or five grand coming in from that site. I love that. But if I can make 30 or 40 off that site, you've got to make it worth my while. So, over 90% net profit margins.

00:32

Speaker A

or 40 off that site, you got to make it worth my while. So over 90% net profit margins. How many hours per week are you spending on this on this? Two or three, man. I'm fired up to do this myself.

00:44

Speaker A

How many hours per week are you spending on this?

00:48

Speaker A

It's It's rough. It's rough. I know. It's real. It's very real. Is this a good thing to do on the side?" I love it as a side hustle idea because there's lots of people that have walked away from

00:57

Speaker A

Two or three, man. I'm fired up to do this myself. I'm the guy that's just supposed to ask questions about it. I'm like, "Oh jeez, shiny object, man." It's rough. It's rough.

01:09

Speaker A

So yeah, now I love it as a side hustle and it's way better than any of the ones I tried. And then in terms of like renting sites out, it's really not that hard. I'm literally just calling the

01:16

Speaker A

I know. It's real. It's very real. Is this a good thing to do on the side?

01:30

Speaker A

Why don't you start by telling us who you are and what you do? My name is Luke Vander and I rent websites, lead generation websites to businesses. What got you into that? Like, what led you there? I had a job, an HR job, and I did not like it. And I was searching for ways

01:45

Speaker A

I love it as a side hustle idea because there's lots of people that have walked away from jobs doing exactly this. I know three people that have made more than a million bucks just since 2022 doing this on the side of what they're doing. Eventually quit, but that's insane. So yeah, now I love it as a side hustle, and it's way better than any of the ones I tried.

01:59

Speaker A

I kind of pivoted was an SEO agency. Started running an agency, pick up a bunch of clients, but it just turned into another job. It made more money, but I didn't want to be working all the time. I wanted to build something upfront and then try to make it more somewhat passive so that

02:15

Speaker A

And then in terms of renting sites out, it's really not that hard. I'm literally just calling the person and saying, "Hey, I've got customers that want this. If I send you some people, can we work out a cut?" And the majority of people will say, "Yeah, cool. That sounds great."

02:30

Speaker A

which were stellar, and it really made me mad. And I woke up the next day and I just shut it down.

02:35

Speaker A

Yeah. So, what should someone's first step be for getting involved with this business?

02:44

Speaker A

to do. So I was like, okay, I'll just build stuff and all the niches I'm already in with clients, fire all of them and I'll just rent the site out and then if somebody doesn't want to deal with it,

02:53

Speaker A

Why don't you start by telling us who you are and what you do?

03:06

Speaker A

other people. It's working well for them, but you feel like I own a job. I don't own a business. I'm still kind of working hourly. I only get out what I what I put in. This doesn't feel much better. It

03:17

Speaker A

My name is Luke Vander, and I rent websites, lead generation websites, to businesses.

03:31

Speaker A

to me sooner. It just had that like trigger and it just made me so mad. I was like, I don't I'm like, how do I get rid of this guy? I just need to remove all of these people. Like,

03:41

Speaker A

What got you into that? What led you there?

03:53

Speaker A

and he got really, really good at turning $1 into five, specifically driving people to Shopify sites to buy physical goods. Yeah. And then he's like, "Why don't I launch a Shopify brand?" Like that's the hardest part is finding customers. I can find customers, right? And he did, you know,

04:08

Speaker A

I had a job, an HR job, and I did not like it. I was searching for ways to quit. I tried all these different side hustles: selling on eBay, selling on Amazon, drop shipping, affiliate marketing. I paid for a course and learned Facebook ads. I tried to create a Facebook agency. Actually made some money with that. Then my last attempt before I kind of pivoted was an SEO agency. I started running an agency, picked up a bunch of clients, but it just turned into another job. It made more money, but I didn't want to be working all the time. I wanted to build something upfront and then try to make it more somewhat passive, so that I wouldn't have to be there grinding it out in an office for 45 years or whatever. I just don't agree with that thing society pushes.

04:22

Speaker A

"I can't help you anymore." Or what? One's a friend. I kept him. Everybody else went. I was just like, "I'm not doing this anymore. Here's some other people you could use. I'm done." How much of like an immediate revenue or income hit was that to you? It was 108,000 just gone.

04:36

Speaker A

So I was running an SEO agency, not for very long, under a year. I had a client call me in the middle of the night complaining about his results, which were stellar, and it really made me mad. I woke up the next day and I just shut it down. I was thinking about it, and I'm like, how do I remove his control, or take back the control? And the only way I could think of was if I own the asset, because then he can't tell me what to do. So I was like, okay, I'll just build stuff in all the niches I'm already in with clients, fire all of them, and then I'll just rent the site out. And if somebody doesn't want to deal with it, I've got 50 other people I could rent the site to.

04:52

Speaker A

I can get results for them. I can get results for myself. Screw it. So, I just did it. Yeah. Well, you burned the boats and like we're able to look back and say it was a good decision because we

05:01

Speaker A

I guess in other industries, you might call this vertical integration. Correct me if and where I go wrong.

05:15

Speaker A

You may have never like felt enough pressure to go all in and to actually make this work. You may be worse off today had you hedged your bets a little more. This is true. This is true. Yeah. So,

05:24

Speaker A

Yeah, you develop all these SEO skills. They're very valuable. You're implementing them for other people. It's working well for them, but you feel like you own a job. You don't own a business. You're still kind of working hourly. You only get out what you put in. This doesn't feel much better. It doesn't feel as free as I thought it would feel. So why drive all these results for other people when I can just vertically integrate, have my own websites, drive results for myself, and make this more passive and more scalable, right?

05:38

Speaker A

Woodside, Queens. Um, another towing site in a different area, an HVAC, a limo, an electrical, how many was that? One more. I'm missing one. And a tree service. And just started ranking all of them, all six at the same time. It took two, three months to get them relatively close to like bottom

05:54

Speaker A

Yeah. I don't know why it didn't occur to me sooner. It just had that trigger, and it made me so mad. I was like, how do I get rid of this guy? I just need to remove all of these people. How do I change the dynamic? That was the only thing I could think of, but it worked.

06:07

Speaker A

I'm like, ah, okay, problem solved. Same income, much more passive though, right? Yes. Yeah. That was so cool. I'm like, I don't know what to do with myself now. I love the story of the first thing because there's a lot to learn there. I just Googled it. Woodside is a neighborhood in

06:22

Speaker A

Yeah. So I was like, okay, let's just keep doing this.

06:40

Speaker A

it knocked it onto the curb and just destroyed it. And I had to call the towing company up the street and uh I was just talking to that guy and he's like, "Yeah, I don't know where these leads come

06:48

Speaker A

Yeah. It's kind of like a friend of mine. He had a Facebook ad agency for Shopify brands, for e-commerce brands, and he got really, really good at turning $1 into five, specifically driving people to Shopify sites to buy physical goods. And then he's like, "Why don't I launch a Shopify brand?" The hardest part is finding customers, and I can find customers, right? And he did, and now he's vertically integrated. He makes more money. So yeah, it's always for higher-level uses of the skill set, which takes you into other things. I love that.

07:02

Speaker A

so representative of what normally happens in the business building experience. Like you solve a problem for yourself. you see something nearby that gives you a data point that says there's demand here and the statistician in me would say ah it's a sample size of one you can't trust that

07:18

Speaker A

So you fired all your clients? You woke up, had this realization, and said, "I can't help you anymore." Or what?

07:34

Speaker A

it gave you an I'm assuming it gave you enough traction to keep going. What was the life cycle of that website like? How did it go? And then why did it get shut down? That particular one was it

07:45

Speaker A

One's a friend. I kept him. Everybody else went. I was just like, "I'm not doing this anymore. Here are some other people you could use. I'm done."

07:55

Speaker A

It was called Woodside Towing. That's the city. So, I kind of hijacked the keyword and it was instantly number one. Nobody else in the general area, the towing companies there had any kind of SEO skills or anything just from kind of googling around. So that was a major advantage and it just

08:09

Speaker A

How much of an immediate revenue or income hit was that to you?

08:19

Speaker A

the other sites and things the GMBB got suspended for some reason. Google business profile. Right.

08:25

Speaker A

It was 108,000, just gone.

08:38

Speaker A

directly off mobile. Yep. It pretty much tanked it. And I was like, "All right, forget it." So, I just shut it down. Now, when you say renting it out, how exactly did that look? Did you find that one guy that you called and he's like, "I don't know where these come from." And you started like,

08:52

Speaker A

Okay. A year.

09:05

Speaker A

comes in. I don't have any control over it. I've gotten screwed 17 times by other agencies, whatever. So, I just let it go. Whatever refers to me is cool." And I was like, "Okay, cool. I'll come back to this guy." So, I just ranked it. And then I called him back and I'm like, "Hey,

09:17

Speaker A

Yeah. Wow.

09:28

Speaker A

I'm like, "I don't know, 30, 40 calls." I'm like, "How many of those you going to close?" He's like, "4 50%." He's like, "All right, cool. Yeah, let's do it." Sweet. That's it. So, I just routed it to

09:37

Speaker A

And had you already started building websites before you did this, or did you start with a clean slate?

09:52

Speaker A

just because you're watching this doesn't mean you're subscribed to my channel. YouTube's going to show you stuff even if you're not subscribed to it. Over half of people that watch my videos are not subscribed. It would mean the world to me if you just hit subscribe. Thank you so much. Okay,

10:05

Speaker A

Nope. I just stopped. I'm not going to say it was the smartest move. It probably was not. But I was just confident in what I was doing. I was like, I can get results for them. I can get results for myself. Screw it. So I just did it.

10:16

Speaker A

Okay. One thing that I love about this business is how much surface area there is. So there are tens of thousands just in the United States. Yeah. Okay. We'll only focus on that. Of not just cities, but neighborhoods. Insane. Tens of thousands. Let's be conservative and let's

10:32

Speaker A

Yeah. Well, you burned the boats, and we're able to look back and say it was a good decision, because we haven't gotten to the numbers yet, but I assume, just by nature of you being on this podcast, it's worked out well for you. So it was a good decision. And had you kept, you know, in my church we say one foot in Zion, one foot in Babylon, straddling the fence for a while, you may have never felt enough pressure to go all in and actually make this work. You may be worse off today had you hedged your bets a little more.

10:48

Speaker A

million woodside towing.com, Greenville gutter cleaning.com, like whatever it is, Greenville, Texas, Greenville, South Carolina, Greenville, whatever. And so with 10 million opportunities out there, there's a lot of room for everyone and there's a lot of opportunity for there to

11:03

Speaker A

This is true. This is true.

11:18

Speaker A

roofing, plumbing. You could do those. It's not that you can't get results there, but why would I compete against 50 companies when I can find the random one in the middle of nowhere that has no competition? That's going to be more passive. So, let's go for that. Yeah. Okay. So,

11:32

Speaker A

Yeah. So you fired everyone except your friend, which makes sense. What are your first steps?

11:49

Speaker A

learned that smaller cities were generally easier simply because there wasn't as much competition. Define small. 60,000 to like 300 400,000 under 500,000. Safe bet. Mhm. I didn't want to do like Manhattan. Like I'm not going to do 2 million people. Like I looked at towing. That was one

12:06

Speaker A

I just started building sites in all the niches I was already in. So I built a towing site. Well, I can share one of them, because I shut it down.

12:23

Speaker A

has 60,000 people, but the market for towing is probably a small fraction of the market for towing in Woodside, Queens. It's completely different, right? So, you can't automatically take that logic and say, "Dude, I'm I'm going to put any city of 60,000. I'm going to put that plus towing.com."

12:38

Speaker A

Yeah, please.

12:51

Speaker A

is this a good spot to go into? Combination of things on the maps and organic to see like, okay, what are my chances on this one? Okay. So that's what you learned about like the size of the city. Did you learn anything about the industry that you that you choose or did that not matter

13:07

Speaker A

Oh, a towing site in Woodside, Queens. Um, another towing site in a different area, an HVAC, a limo, an electrical, how many was that? One more. I'm missing one. And a tree service. And I just started ranking all of them, all six at the same time. It took two or three months to get them relatively close to bottom page one. Got the Google My Business profiles and all that stuff set up. Leads started coming in, and then it was like, okay, now I've got to furiously rent all these out. Rent out, rent out, rent out. Started calling people and renting these. And then I'm right back to where I was, with the same income.

13:21

Speaker A

can't you got to get through the secretary or the gatekeeper to get to the owner. So that was more of a pain. The HVAC was similar. Pest control, I got the owner. Tree service, I got the owner. So,

13:30

Speaker A

I'm like, ah, okay, problem solved. Same income, much more passive, though, right?

13:44

Speaker A

of the sites and find somebody. You probably have a higher close rate when you're there in person at least. 100%. So, what are some what are some services where you're most likely to get the owner on the phone? Like towing, tree service is a good one. Pest control is okay. HVAC's not. Plumbing's

14:00

Speaker A

Yes. Yeah. That was so cool. I'm like, I don't know what to do with myself now.

14:16

Speaker A

like cuts. I'd have to generate 8,000 leads to be paid anything. Yeah. So, it sounds like the sweet spot is the fine balance between high ticket and owner cell phone number publicly available.

14:28

Speaker A

I love the story of the first thing, because there's a lot to learn there. I just Googled it. Woodside is a neighborhood in Queens.

14:42

Speaker A

then you got a nick. But if you get the dentist, you could probably sell those leads a lot more.

14:47

Speaker A

Yeah. Yeah. 60,000 people, give or take.

15:00

Speaker A

What month and year? February 19th, 2016. My mom's birthday. Okay. 10 plus years ago. All right. Now, what did that first year look like? How many sites did you add? What was your revenue like, etc.? I don't know how many sites I added. I was doing a lot, multiple a week. The first six sites

15:14

Speaker A

What told you to go to Woodside? What signal did you see?

15:25

Speaker A

a lot. Yeah, because you said you replaced your income with that. Okay. Just six, which was cool.

15:30

Speaker A

There wasn't any kind of special reason for that one. That was just somebody I had, my car parked outside my apartment, and somebody smashed it so hard with, like, a garbage truck or something

15:46

Speaker A

Okay. Is the exact match domain name important for this? I would heavily recommend it. It's going to make it a lot easier, especially for a beginner. So, geography plus service.com, that's the formula if you can. Yeah. But it doesn't have to like, you know, if I did the Woodside towing thing,

16:03

Speaker A

maybe woodside towing is not available. I could do woodside towing pros. I still got the keyword and the city in it. So, I'm still going to get the same kind of effect. What are some examples of um domain names where you've gone kind of outside of that pattern and it still worked? Well,

16:16

Speaker A

I don't generally I'll do like a net before. I'll throw in other words, but let's say like Irving carpets instead of Irving Irving carpet cleaning. Like I've done some niches that like city and then a plural like carpets and like that's not really a keyword, but it was close enough where I got

16:33

Speaker A

the hit from the city relevance and the hit from the topical relevance of the item. Okay. How much weight would you say like the name/domain name carries with regards to your success versus like everything else that you have to do? 5 10%. Okay. I think it just makes it easier up front. You get

16:49

Speaker A

results a little bit faster because you have that branded it takes a little bit longer but you know long term if you're trying to sell it then you'll get a higher multiple with a brand. If you're trying to just keep it it doesn't matter. Okay. And a brand would be like you're generating leads

17:06

Speaker A

in multiple geographies for one service under like a key brand name, not just like the name of the city. Yeah. Okay. Are you doing that at all? Yeah. What niche is that in? Concrete. There's several, but concrete's one I don't care about sharing. Everybody tries concrete. Yeah. What made you

17:23

Speaker A

pick that? Just the combo of high ticket, low competition. It was another thing where it's just I knew it was worth a lot, so I was like, "All right, well, let's just give it a shot and see." And after yeah good results with the first few sites I was like it's an easy thing to

17:36

Speaker A

write about. I know a ton about it now from all the googling and trying to do the research on it and whatever. Like how hard could it be to spin up a few more of these? So just sort of throwing

17:44

Speaker A

them up all over the place. So are those under different names or is it all under one company name? There's one LLC and then there's you know DBAs across a million places to have okay, you know, map listings and organic under it. Okay. It's not like Lukeconrete.com with like locations

18:01

Speaker A

in a bunch of cities. It's like city name concrete other city name concrete and that's all under one umbrella. Yes. Yes. So if the namedomain name is 5 to 10% what is the other 90% of finding success here? The the content is a huge piece. I think people underestimate how important that is. The

18:17

Speaker A

content of the site is like the foundation of a house. And if it's not strong, it's like building a house on sand. you're not going to make any money and it's going to make it so much harder to work to like rank it. If the content's really really strong, sometimes a site will just rank

18:30

Speaker A

without a single link. So, that is my goal. Every time I launch one, like how good can I make this?

18:36

Speaker A

So, I will process for that. I'll go look out at all the competitors in that niche. I'll see what they're talking about and I'm just going to double, triple, quadruple whatever they're doing and I'll make sure I'm including, you know, commercial and transactional keywords. So,

18:48

Speaker A

it's not just like a Wikipedia, but whatever. I'm blowing them away. like they have their, you know, three bullet points on the item. I have a thousand words on the item every time for all services and they have no chance. So then if all else is equal, I win. So when it comes to content,

19:04

Speaker A

if you had to choose between quantity and quality, you would choose quantity. I would choose quality.

19:10

Speaker A

But I'm doing both. I'm doing quantity with quality. I guess I'm saying like more content, more articles, more blogs on one website. I don't care about had to choose. I don't care blocks. I'm talking like website structure, home about content, contact page, and then

19:27

Speaker A

service pages for every service. Like right now, if you just went and Googled a lot of places, it doesn't matter what the niche or city is. You'll see a lot of companies that don't have service pages. They'll have a a page with like a bulletoint list of what they do, like a roofer,

19:38

Speaker A

it'll say like roof repair, roof installation, you know, roof inspection, but they don't have a page for it. And if you don't have a separate page for it, you're basically telling Google, I do all this, but Google's like, well, all right, like I don't believe you. Which one's more important?

19:51

Speaker A

Like what? You're just confusing it. But if you had a need more, you're like, "Oh, okay. So, you do roof repair in this spot." Cool. Okay. What else do you do? You need all the specific things and people don't do it. Are you able to show your concrete site to share your screen? I'll show a

20:06

Speaker A

carpet cleaning one. I I picked I use this one as my example because it's the lowest paying one. So, if somebody kills it, spams it, whatever, I don't care. Okay. Okay. And are you using AI to generate any content? my VAS do it. So, they'll use it and then kind of uh humanedit it and then send

20:24

Speaker A

it over for a quick scan to make sure it's uh Okay. Okay. What model or tool do they use to do that? I don't micromanage, so I'm not exactly sure. I'm pretty sure it's clawed because it's like two schools of thought. Some people are like, you can't just make art content with AI. And then

20:39

Speaker A

the other school of thought is like people need their questions answered. So, all else equal, like a good well-written human content is better. But for a lot of categories, there's nothing.

20:48

Speaker A

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Speaker A

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Speaker A

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Speaker A

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21:55

Speaker A

So, like this is one of the first sites. I haven't touched this thing in years. So, there's probably there's actually a lot of stuff I would change, but basic idea still stands, right? It's got the city and the niche right in the name.com phone number in a big easy

22:08

Speaker A

spot. Click the call button. If you look at it on mobile, you know what you do and a way to contact you is immediately apparent. And then there's two options. I see people do something with, you know, they'll have like a phone number or a quote form, but never they don't always have both, which

22:23

Speaker A

doesn't make sense. The thing I've learned with this is some people don't want to call you. Some people don't want to talk right now. They're just like, "No, I'd rather just be a little bit more passive and get a quote this way." So this grabs those people, but then other people are like,

22:35

Speaker A

I need something now. Cat just peed on the floor. That's the person that calls that. So you got to have both. And then it'll just be a lot of stuff like, you know, reasons to trust us. And look,

22:43

Speaker A

I'm looking different keywords. So you carpet cleaning is the one I want, which was up here.

22:48

Speaker A

We got a variation down here. And then going into some of the other services that are part of the carpet cleaning umbrella. You know, the GMBB thing went down for this, too, like years ago. But it just doesn't it doesn't matter at this point. It won't die. No, it's it's still sitting there.

23:03

Speaker A

Number one, you can probably search it. It'll probably come up and then just pages for each of the items. So, a lot of companies won't do this. They'll just have like a bulletoint list of these, you know, five, six things. That's it. That's not helpful to Google. Yeah. I just Googled carpet

23:15

Speaker A

cleaning Irving, Texas, and you're you're number one. Yeah. Cool. I'm like 45 minutes from Irving, so this is very relevant to me. Yeah. I try to pick spots like that. You can you take this skill, you can apply it to anything. So, it's kind of like shiny object syndrome. You got to watch

23:29

Speaker A

that because it's really it's really tough. If you could do it for anything, you're like, "Oh my god, I could do it on this. I could do it on that." It's really hard to block all that out and to try

23:36

Speaker A

to pick stuff, but you got to be really rigorous like, "Okay, this one looks good." And follow the process and try to pick something that's going to be easy so it stays like that because like I don't want to sit here and like do content or have to keep managing links and all these things. So,

23:51

Speaker A

how long has this site been up? May 2017, 18 somewhere around there. And how much has it made lifetime would you guess? It's been rented at 500 bucks a month. So whatever that is times however many months it's been 50 grand. I mean geez something like that. Yeah. And your cost on that

24:06

Speaker A

has been 10 bucks a month. Probably less because it's shared hosting across the or like the cloud plan with a million other sites. Has it been the same person that you're selling these leads to the whole time? Yeah. Well, they probably love you. They're probably making way more than that or they

24:20

Speaker A

would have churned by now. They're just I find this with a lot of these. there's really not much churn. I think part of it is it's sticky because organic is just better. The leads are just better.

24:31

Speaker A

I've run ads before it's it's higher intent. And the person from the customer's perspective, right? Think about them. They search like, you know, carpet cleaning, whatever. They see a billion results they can pick from. You're like, who do you pick? They're assuming that the person

24:46

Speaker A

that's number one, Google must have put them there for a reason. Now, we know that I just manipulated it to get there, but they don't know that. They assume like, oh, well, Google must know. So, they just trust in Google and choose the first one. And studies support that, which is cool. So,

25:01

Speaker A

those leads are just better. Are there certain niches that you would recommend people never touch? Yeah. Okay. Elevator repair. There's one. Don't touch that. That was what I had a I had a client do it in uh New York City. They're ranking number one for that and we're getting all

25:16

Speaker A

kinds of leads. went to rent out the site and I'm like, "Wow, this was an easy one. Never thought of this." We found out that the elevator companies do really long-term contracts and then they charge you hefty fees to break the contract. So, even though people wanted to switch to save money,

25:31

Speaker A

they wouldn't actually do it because they'd have to pay so much to get out of it. So, we couldn't rent out the site. So, they weren't high intent searchers. Yeah. They they just they would not break the contracts because it cost so much. Yeah. And like you wouldn't know that unless you called

25:44

Speaker A

people ahead of time, which you're probably not going to do. Yeah. Any other niches that are stay away from? Jet rental. I did that one. That was pretty cool. I had Lux private jet rental. Jets.

25:55

Speaker A

Yeah. I had a site that was crushing it for that. It was bringing a lot of stuff, but I had a person who was taking the leads and he was essentially a jet broker because I couldn't get the jet owner.

26:06

Speaker A

So he was trying to like middleman it oh sell those leads and it's like a middleman on top of a middleman. So it was kind of pain. And then once he kind of fizzled out because he started trying

26:16

Speaker A

to just jack up the prices of some insane thing and try to get like a a money one on just one shot. And I was like dude you're just wasting my leads now. But then I couldn't really find anybody

26:25

Speaker A

else to do that with. Yeah. So that's like another one there. There's some that just you know not every one of these is going to work out. You know it's okay. But um yeah, I took a shot on some big

26:35

Speaker A

ones like that just to see because it was it would have been worth a lot. If we were to call this like a supply and demand marketplace, the demand side being the number of business owners willing to buy these leads and the supply side being the number of leads that you're actually generating.

26:48

Speaker A

Yeah. Which is harder for you? Finding someone to buy the leads or actually generating the leads?

26:52

Speaker A

I think it's finding a buyer, finding the right buyer because there's tons of people who will give it a shot, but people that are serious and that have the right mindset much harder to find. Yeah, there's a lot of people who are just like, "Oh, yeah. I work entirely off referrals." And then

27:05

Speaker A

I'm like, "Okay, well, you know, thousand bucks." And they're like, "Housand dollars." And I'm like, "Dude, you're gonna make 20 grand just off the revenue on these few that just came in." Like they don't even if the math makes sense, they still don't always go with it. So, it's like not

27:18

Speaker A

logical. It's like an emotional thing for them. They're prideful about it. Yeah. Do you give them leads for free to capture them or does that not work? I generally do it for a few days. I don't want to go more than that because to the core I believe free has no value. So I have a hard time

27:33

Speaker A

doing this to begin with because I'm like I'm I did work to get this and now you're just taking it and blowing it. So I give them it for a few days and then we'll see how they respond and I'm just

27:44

Speaker A

kind of watching like first off the people that I'm going for people who are already paying for ads. I'm not just going to Google a random person. I'm looking for people who are actively spending money. rely on Facebook ads. I don't care what it is, but I want to see that they're investing

27:55

Speaker A

in themselves because at least they already have the mindset. And then once I know that, okay, I know something about them. I'll give them a shot at this. One of the questions I'll ask is, are you like, how soon are you going to follow up with the customer? Like, here's this person,

28:07

Speaker A

they want this now. Like, how soon can you get to them? And if they tell me today and they don't call today, they're done. I'll just find another one. I'm like, I need to trust them and they need to communicate with me and it needs to be professional. Sometimes I'll just call them,

28:18

Speaker A

shadow call, see what happens. And when they pick up the phone, hello. Like a secret shopper. Yeah.

28:23

Speaker A

It's like you're not a business owner. Answer the phone like a business professionally or you're out too. So I just have a list of things like if they do this, you're done immediately to the next one to try to find the right person because once you do, then you don't have to touch it. Yeah.

28:35

Speaker A

So do you use like the meta ads library to see who's advertising on Meta and then to see who's advertising on Google? You just Google that. You just like literally Google it as if you're looking for it. Okay. Yep. And I'll just look for people that are interesting because like sometimes it's

28:49

Speaker A

Google, you'll Google somebody, it'll be like a national company. I don't want that either because I don't want some call center. I want a local person who's trying to run ads. Okay. If you build a site, let's say it's, you know, uh, greenville towing.com. You build that on July 1st. How long

29:04

Speaker A

do you wait before trying to find a buyer for the leads? Do you want to see leads come in first or what? I don't know, a couple months. Okay. You let it simmer and Yeah. Like I've gone back and forth

29:13

Speaker A

on this. I don't have really a set rule for this one. I have a VA that does the kind of outreach now, so I don't really have to do anything. Two months or so, something will start coming in

29:21

Speaker A

and then I'll have them looking for somebody to at least start testing the waters anyways. Like, hey, you know, we got something cooking here. Would you be open to this if we sent you some stuff, like just get a cut and I'll try to do like a referral or commission thing up front and then

29:35

Speaker A

immediately flip it to flat fee when I see them close some things. But then I'll like I'll test them because I don't trust them. So, I'll call the customers and pretend I'm doing a satisfaction survey and see if they actually went with that person, how much they charged,

29:47

Speaker A

and if the stuff lines up with what the business owner is telling me. How many of your deals are revshare versus flat fee? Vast majority are flat fee. Revshare is just something I done recently.

29:57

Speaker A

I was out in Vegas on uh dropping bombs with Brad Lee and he was talking about Revshare and like after we got off the pod and I was like, "Oh my god, why didn't I think of this?" So,

30:08

Speaker A

I came home and I immediately started doing rev share. I reached out to my highest paying clients, like the bigger flat fees, four or five grand a month clients, and I was like, I got a way I can get you more leads, but I want to change the structure of how we're doing this.

30:21

Speaker A

And just pitched a bunch of them on Revshare. And immediately started doing that. And my income went way up because it was just at a certain point I'm like, passive is cool. You know, four or five grand coming in from that site. I love that. But like if I can make 30 or 40 off that site,

30:36

Speaker A

I'll throw in a few more GMBBS and do some other things to get this going. But you got to make it worth my while, which was the red, which made a huge huge difference. What percentage do you take?

30:44

Speaker A

20%. Okay. Just off the top, the gross revenue. It'll depend on the niche though cuz like Okay, I got a landscaping one. That one I can't that one's net because the gross it's weird to like try to calculate that because they had so much materials and all these things. So, I like I it depends on

31:00

Speaker A

the niche whether I'm going gross or net. And then if it's gross, it's lower. If it's net, it's going to be higher. And you really have to have a high level of trust with that. The business owner has

31:09

Speaker A

to have a high level of trust in you to want to do this because you're taking a significant portion of what they're doing. Oh, yeah. How do you trust them or know that they're closing what they say they're closing and that their margins are what they say they are? I'm asking for read access to

31:22

Speaker A

their CRM and their payment system like QuickBooks or HubSpot. Yeah, the structure probably doesn't work for a brand new customer. You got to get to know each other for a while. No. Yeah, you need a you need an existing relationship or you got to be really good on the phone. I

31:35

Speaker A

had that recently with a a paving company. That one actually I have it's like fake equity in the company which I could talk about but like that was a completely random one that wasn't a new one but that's I don't know we just had really good report that doesn't happen much. Now you say do

31:51

Speaker A

other things for you. Are are you willing to just put paid ads like Google ads or LSA into it to drive more leads for them? Because the numbers on that could make sense if they're sharing revenue, right? Yeah. Yeah, it absolutely could. I mean, for me, so I do a bunch of different things like

32:05

Speaker A

the the rental things is one. I've been buying businesses. I've been doing these revenue shares and equity deals. Those are like the three core ones. My goal is always to try to make try to pull myself out and make it as passive as possible for me. So, running ads and all these other things,

32:18

Speaker A

I don't want to deal with it. But I have pulled in friends of mine who do that with their agencies and just give them a cut of my cut and then try to negotiate a little bit more for me. Talk to

32:28

Speaker A

the business owner and be like, "All right, I know we're at 20. I got another guy who could do this.

32:32

Speaker A

I'll work with him and manage that relationship. If you bump us to 25, I'll give a piece to him." I'm like, "You don't have to deal with it. Nothing changes on your end. I'll just drive you way more

32:40

Speaker A

leads. We're going to have it from Facebook now and Google." And then just keep stacking this with people I know. Yeah. What are you looking for in the first three minutes when it comes to a niche or a city that tell you this is a winner? Do you want me to just walk through one? Yeah,

32:53

Speaker A

please. So, people are like, you know, where do I find a niche? It always makes me laugh.

32:57

Speaker A

Look around all the trucks that drive by you with car wraps on the side of them. But I like going to thumbtack.com near-me and then they have all these different categories of things and each under each category is just a million businesses that you could just look through and

33:12

Speaker A

start googling these. But I personally really like home improvement. So I'll just start going through these and just take a niche and start googling it. So like, you know, we could do as best as testing. Let me just as best testing. I'll just pick a city. We'll we'll try Dallas. All right,

33:28

Speaker A

cool. So I just popped in asbesus testing for Dallas. I skipped over all the sponsored. Don't care about that. Looking at the maps. I want to see really low. So like less than 10 reviews.

33:38

Speaker A

And possible. I'd like to see where they don't have a website or maybe instead of a website they have like a social media profile. Like I've seen people's Twitters, I've seen Facebooks, all kinds of stuff. Wow. Those type of things in here tells me these people don't know what they're

33:50

Speaker A

doing. So that's going to be Yeah. And they're ranking highly regardless. Right. Right. They're begging for a competitor. And then looking in here, I also want to see like looking at the names of the businesses, nobody has an exact match. So if I went Dallas is testing right now, I'm in this

34:03

Speaker A

map somewhere automatically just by virtue of my name being the exact keyword. when nobody else has that. I like the map, how the map looks. So, let's go organic now. Now, organic. I want to see local companies. Now, the first thing I see, this dude's got an inner page. From a content perspective,

34:19

Speaker A

one page on somebody's website that may have, you know, a couple hundred words on it or something is not going to beat an entire website built on that topic around that location, right? Like, if I build a Dallas, Texas environmental consulting thing or an asbestous testing, there's no way this

34:34

Speaker A

guy's one page beats my entire site. So, I'm not worried about inner pages. So, he's him I don't care. So, this guy's number one, right? Yeah. Which is interesting because So, that means like, okay, that's a great sign. And then a Yelp. I'm like, I don't care about Yelp either. Google

34:48

Speaker A

would rather have That shouldn't be number three. Yeah. Google would rather have me, but you know, all these local companies aren't doing a good job, so whatever. I'm just going to steamroll them, right? So, I'm going in here and I'll just kind of look through. Don't care about sponsored. And then

35:04

Speaker A

here we go again. Inner page. Inner page. inner page, you know, that might be a local one. That's better. You say inner page, you're just looking at the domain. It's you're not just seeing the domain, you're seeing a sub page on the domain. Yeah. Yeah. Like, right, like the little carrot,

35:16

Speaker A

right? Asbestous testing, whatever. So, we can click on one. Yeah. So, it's like, all right, he actually did okay. Like, this looks like the H1 for his page. Cool. And he's got some content and stuff, but like there's really not that much on this. It's not the only thing he does either.

35:30

Speaker A

Yeah. And like, you know, what is what is he got? 400 words maybe on the whole page. So, it's like if I create a website and I got, you know, 1,500 on that topic and then I go into detail on all

35:42

Speaker A

the service pages on the same thing, I'm telling Google, I'm a beast. I know everything about this.

35:46

Speaker A

This guy doesn't know anything. Come on. And then Google's looking at me like, okay, this this might be a better option for the customer. This person seems to know more. Yeah. Right. But like the map, I I don't love I like a lot of the stuff I see, but I don't love how it's like 32 30 42.

36:01

Speaker A

And because I want to do both, I want the map and organic. I'm skipping this even though, you know, the bottom looks nice. So then I'm straight back to thumbtac. Uhuh. Cool. So I'll just go down the list. Let's try mold remediation. We'll stick with Dallas. Let's just do mold remediation.

36:20

Speaker A

If I could spell. Okay. So we're skipping the ads down to here. Old remediation. 15 46 138.

36:28

Speaker A

So like I don't like that either. Nope. too much. Instantly done. And I'll just do this. I'll keep going through the list and figure out like, okay, which one of these might work. What about radon mitigation? That's interesting. These are all very high ticket, too, right? Yeah. Like, we had radon

36:45

Speaker A

at my parents house like years ago. That thing was like $6,000 for them to install some kind of crazy system to put it out. Look, this first one has one review. Yeah. So, like there, this is interesting.

36:55

Speaker A

Nobody even came up for the map. That's so Yep. Right there. I want to let me let me try something else here and see if there's any other Another thing you could do is go to trends.google.com and compare two search terms against each other. Put radon removal in one, radon mitigation in the

37:13

Speaker A

other and you can see all right well you know nothing showed up for mitigation because no one really searches that. They all search for removal. So you don't want to get a false positive either, right? Yeah. I'm trying to pick whatever the main keyword is. I don't know the niche so I don't know

37:25

Speaker A

what that is. I'm assuming it's mitigation but you know I tried both. We see the same guy. There's He's one person. He's got one review and the only category is environmental consultant. So, it's like we could check Google's categories right now and see if there's something related to radon. And

37:39

Speaker A

I don't know if there is, but this might be the category we pick. But I I'm loving the fact that there's only one review. He's got a branded thing. He put his LLC in the the title of his GMBB. So,

37:49

Speaker A

he he doesn't know what he's doing. He's 68 years old. He's he's he's 97. These other people, we got another Here we go again. Inner page. inner page, a directory. There's that dude, so he's clueless. Then we got national radon defense. That's probably a national site. I

38:05

Speaker A

see Texas. I see a Reddit. Maybe somebody that's local, Better Business Bureau and Angie's List.

38:10

Speaker A

So, it's like here's a winner right here. And how much is Radon worth? So, I know that if I put up a site for this, I could probably be number one in a month just with content without doing any

38:19

Speaker A

link building at all. And if I get a GMBB for this, Google will probably either boot this guy or create the three map instead of one map. Okay, I can't believe I forgot to mention this during my episode when I was at my freaking studio. I'm clearly in a hotel right now, but me and my team

38:34

Speaker A

will build this for you, a lead genen website with a niche and a geography, and we'll set it up with SEO and backlinks and everything you need to be successful. This is a brand new service that we're offering. and it's called done for you and we put a link in the description below so you can

38:47

Speaker A

apply to do this with us because a lot of people get hung up on all the details. Like they want the finished product, the website, but they don't know how to get there. We will do all of that for

38:55

Speaker A

you and just hand over a website to you that is functional, working, and generating leads. And if it's not generating leads, we will swap it out with a different niche andor geography until it is. Check the link below for more info on that. How are you able to get Google business profile

39:08

Speaker A

listings for all these things in all these cities? Because it's getting more strict, isn't it? Yeah, I mean I generally work with a contractor. So I'll generate leads organically first, which is obviously a little bit harder, but then once you have those leads, I reach out to the person,

39:22

Speaker A

I'll make a deal, and then once I see that they're paying me and we have our establish a relationship, it's going a little bit, then kind of like my rev share idea, I'm just going back to them and saying, "Hey, you know, I've got a way that we can get a lot more leads coming in,

39:35

Speaker A

but I would need your help. Like you down to help me get this?" Okay. It's like a He's creating a false competitor, right? Basically. Yeah. Illusion of saturation. Yep. I'll have him help me do it.

39:46

Speaker A

I mean, there's guaranteed ways to do it. You could just spin up LLC's, but I won't do that unless it's worth a lot of money because taxes and all the other stuff that comes with it. So, outside of picking the name, picking the niche, getting the Google business profile. What are some

39:58

Speaker A

other best practices for ranking quickly, like SEO best practices? Go into all the competitors sites.

40:04

Speaker A

Google whatever the niche is. So, we just did radon mitigation. Look up all the competitors and see what they're talking about. I take notes and just get a big list. And then I'll go into other cities, too. So, like, you know, Dallas might have no competition, but San Diego might have

40:17

Speaker A

killer competition. And I want to know where the competition's crazy because they'll have better stuff. So, I'm going to go into all the top cities and see who's got it. And once I have an idea of all the things we could potentially talk about, then I'll go look at the keywords and see like,

40:29

Speaker A

okay, what should be a page and what shouldn't based on volumes. 500 plus keyword searches or so, let's do something. 50s, don't really care. I'll weave it in where I can. And that's kind of how I'm building out the overall structure. And then once that structure is created,

40:44

Speaker A

that content's got to be really really good. So I'm trying to weave the the keywords in there.

40:48

Speaker A

I'm trying to make sure it answers questions, structuring it for AI's doing a lot of like making sure the HTML is lined up correctly like what is the umbrella keyword versus the things that should fall under that logically because that's how Google's looking at it. And then creating some

41:03

Speaker A

structure with frequently asked questions. And for that you just go to chatgbt and type it in.

41:08

Speaker A

I'm trying to rank a site for radon mitigation in Dallas. What are the common questions that consumers have about this? And it'll spit out like ask Yelp and ask Reddit or like ask all the social media sites. You can put that right in the prompt and it'll pull exact quotes from Yelp,

41:24

Speaker A

Reddit, Facebook, all the social profiles and now you have stuff you could write about and then you just throw it right into the content on whatever the related page is. Yeah. So if this business, this industry has seen any disruption from AI, it's been positive disruption. It's made it more

41:39

Speaker A

scalable. Yeah. More doable. Yeah. People get worried about the AI taking away searches and whatever, but it doesn't this is the last thing to be affected because people still want to talk to a person. They don't want an AI answer. They want to answer the phone and like install this thing

41:54

Speaker A

for their house so they don't die. Yeah. Do you use any other thirdparty tools for finding the supply and the demand imbalances in these markets or are you literally doing what you just shared your screen and showed me? I mean two so SCM Rush if you want one that's like already out there. I

42:09

Speaker A

have an AI engineer friend who built a private one for me that just kind of does the research for me so I don't really have to do the manual googling anymore. Yeah. What are your numbers like today?

42:19

Speaker A

How many sites do you have? What's your monthly revenue, profit, etc.? It's 232 sites. You're gonna have to do the math on the profit. I'm not going to know what that is. But we finished the month 1925 last month. Holy crap. In one month. Yeah. And growing, I imagine. Oh, yeah. Yeah. I

42:38

Speaker A

mean, it's just from last year, it's drastically different that I have to thank Brad because the the introduction of the revenue share, just that idea jacked this up tremendously just because you can make so much more off one person and I don't have to keep taking on more clients. I can just

42:52

Speaker A

grow one person. What do your costs look like? I mean, you've got a virtual assistant. That's not much. It's usually around 50 grand for the year. So, like Okay. One VA for everything. Yeah. One VA is 1,200 bucks. The other one's a,000. Cloud hosting's like 300 a month. Call Rails like 5600

43:09

Speaker A

a month. I'm on a legacy plan at this point. So, that's cool. They didn't boot me. Rank tracking would be like 150. And then Valter for uh cloud servers all over the place for map listings and things. And then my VA just kind of manage it all for me. So I don't really have to do much other

43:26

Speaker A

than just kind of oversee check in. I was going to ask for your tech stack, but I think you just listed it out. So yeah, it's all of it. Yeah. When you're tracking like people are getting this many

43:34

Speaker A

calls, they're actually answering. They're calling back. That's all done through call rail. Yeah, VAS are doing all that. I'm not doing any of that. I look at a a rank report on Mondays that the VA send me and the call tracking report to see that numbers are stable. We have so much data over

43:47

Speaker A

the time. I can see general trends. So, like if there's seasonality or weird things that happen and as long as it they both look okay. Like if rankings tanked but the call volume is still the same, I'm like whatever. But if rankings went down and call volume went down, then I'm like, "Okay,

44:02

Speaker A

let's see what's up and we'll look into it." But generally, most of the sites are things like the Irving one where they're just sitting. So, it's not I don't do anything. It's literally passive. I don't do anything with it. The bigger ones are the ones I'm kind of on top of more because those are

44:16

Speaker A

worth hundreds of thousands per site. So that I'm like watching a little bit heavier. So over 90% net profit margins. Yeah. How many hours per week are you spending on this? On this two or three.

44:28

Speaker A

Wow. For for the rental sites. The other the other things I'm doing like the equity share stuff and whatever that's newer. So I'm spend a lot quite a bit of time on that. But I guess it's like I'm

44:37

Speaker A

looking at it as like do you have to? No. I could just go chill and do nothing, but I would lose my mind. So, I have to something and that's what I choose to spend it on. So, what should someone's

44:47

Speaker A

first step be for getting involved with this business? Just going and finding their niche and learning WordPress. Is WordPress very difficult to learn for something like this? There's lots of tutorials and things for WordPress. And you could use drag and drop like Elementor, Divvy,

44:59

Speaker A

Bakery Builder, all easy things. They give you a menu of items like drag title onto the page, drag paragraph. You can just play with it and learn it. content and stuff easy to just Google things, domains and stuff. We just went over niches we just went over. I think the only thing that people

45:13

Speaker A

are going to have a problem with is probably link building. So like if people are trying to do the whole YouTube University learn for free thing, good luck. Follow one person instead of multiple so at least the puzzle pieces will line up instead of taking one thing from that guy and one

45:27

Speaker A

thing from this guy and trying to jam the pieces together. And then in terms of like renting sites out, it's really not that hard. The conversation is you have leads in hand, you already have something valuable. I'm literally just calling the person and saying, "Hey, I know you don't

45:38

Speaker A

know me from Adam, but I've got customers that want this." I'm like, "If I send you some people, can we work out a cut?" And the majority of people will say, "Yeah, cool. That sounds great." Yeah.

45:47

Speaker A

And then I'll just test the relationship. What do you use to invoice them every month? Stripe. It's always Stripe. I'll get their credit card, have it on file, autopay. I'm not doing invoicing because I don't want them to have any control. I want all the control. Do you think that SEO skills tactics

46:02

Speaker A

are more important or is the right niche selection more important? Niche is definitely important, but that SEO piece is the last little bump that can make something go from worth 400 bucks a month to worth like four grand a month. So your first six sites replace your income. What did

46:19

Speaker A

your first year, second year like? How did your growth look like from that first year until today?

46:24

Speaker A

kind of like a one of these because it was it was pretty incremental. Uh literally until last year.

46:31

Speaker A

It's been kind of like a a little wave going up and then this past year was just a straight ramp just because of the revenue share thing. I just picked the the biggest clients and went all in on

46:43

Speaker A

trying to grow those. Is this a good thing to do on the side like a aside a full-time job as a side hustle? I love it as a side hustle idea because there's lots of people that have walked away from

46:53

Speaker A

jobs and all kinds of stuff doing exactly this. I I know three people that have made more than a million bucks just since 2022 with doing this on the side of what they're doing. Yeah. Like eventually quit, but like that's insane. So yeah, now I love it as a side hustle and it's way better

47:12

Speaker A

than any of the ones I tried. Yeah. And we've all tried a lot. So much better. I think it's a great thing. I think then in pivoting like I would highly recommend trying the revenue share because that makes even more. Yeah. And then I've also known something called profit interest. It's

47:25

Speaker A

kind of like a it's like fake equity or revenue share on phantom equity. It's like uh allows me to participate in revenue share now, but I also can take a piece of the company when it sells. I'm like I just got a paving deal for that. Their company's worth three and a half million and

47:39

Speaker A

I just got 20% of it. So I'm going to try to push them as high as I can with SEO and see what I can do. And then eventually when they sell, I don't know when that's going to be 10 years from now,

47:47

Speaker A

15 years. That's going to be worth a lot of money. So it's like I'll get the the big thing now, but I'll get a big chunk at the end, too. Man, I'm fired up to do this myself. I'm

47:57

Speaker A

the guy that's just supposed to ask questions of it now. I'm like, "Oh, gez." Shiny object, man. It's It's rough. Rough. It's real. It's very real. It's rough. Well, Luke, where can we find you? Where can we learn more about you uh and everything you do? Uh yeah. I

48:08

Speaker A

mean, you want to learn about my stuff? It's it's website coaching.com. Is there anything we should have covered that I neglected to ask you about? I guess there's there's a couple things. Um, there's a lot of I think one of the things I've learned that I kind of wish I knew sooner was the

48:22

Speaker A

other uses of this. It just never really occurred to me until recently. I was doing this renting websites for a long time and it created a a tax problem, a good one. And I was talking to my CPA

48:35

Speaker A

the one day and she's like, "You're going to have to pay a lot this year." And I was like, "Okay." And she told me, I almost had a heart attack. And I was like, okay, how do we not pay that?

48:46

Speaker A

And she's like, legally. And I was like, yes, legally. Uh, and she goes, "You can buy real estate or buy a business." And I was like, "Okay, I have real estate. That's not done much for me.

48:55

Speaker A

What do What do you mean buy a business?" And she's like, "Just buy an existing business. Lots of baby boomers. Go buy one that's already working and you can take all the FFNA, the furniture, fixture, equipment, all trucks, all that stuff, and offset some of your income so you don't have

49:07

Speaker A

to pay taxes on it." And I was like, "Cool. What's the downside?" And she's like, "Well, next year you're going to have that company making you money, too, so you're going to have even more tax problems and you're going to do it again." Well, and then you you got to run a business

49:17

Speaker A

or got to hire someone run this business. I'm like, "All right, well, whatever." So, I'm like, "Fine." So, I did that. I I I went I went and I learned about acquisition and I ended up buying a a catering company. And I have no experience in catering. I was only comfortable with this because

49:35

Speaker A

of this background. Like knowing SEO, knowing lead genen, I knew like even if everything fell apart, their website's doing nothing, ads are doing anything, I can get the leads. So I'm like, whatever. How hard could it be? So I bought it. I took a an SBA loan. It was like 230,000 down or

49:53

Speaker A

something. I bought the company 1.7 million. I took my brother out of his job. He was an operations manager at a car wash. And I was like, "Hey, if I gave you half the company, would you run this?" And he's like, "Absolutely." So, I put him in to keep me passive and he ran it. So, I've

50:11

Speaker A

just been passive partner on this, just pumping it with leads and it just pays me while I chill.

50:16

Speaker A

And then I've just been I just didn't think of this sooner. So, I'm like, "This is awesome." So, I just keep trying to buy more businesses to offset more taxes and use SEO to grow it. And it's been going well. The catering business, it's great. It's awesome, man. That's interesting. I

50:30

Speaker A

gotta look into that because it too like a lot of the people with me. I've been trying to show them the that too because everybody wants to just go as big as possible and I'm just looking what is the

50:39

Speaker A

highest use of this skill set. I think that might be it. Yeah. Okay. More vertically integrated.

50:45

Speaker A

Luke, you're the man. Thank you. Absolutely. Thanks, Chris. If you like this content, please share with a friend, hit a like or a comment below, and we'll see you next time on the Kerner

Topics: lead generation websites website rental SEO passive income side hustle vertical integration local SEO revenue share digital assets business model

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