**Как я набрала 100 000 живых подписчиков за год. Моя система ведения блога — Transcript & Summary | SozAI**
Source: https://sozai.app/transcript/gained-100000-live-subscribers-year-blog-system/

Learn how I gained 100,000 real followers in a year by aligning blogging with life, setting clear goals, and practical content creation tips.

## Key Takeaways

- Authenticity is key: content should be a natural extension of your life, not a fabricated story.
- Invest wisely in content creation; expensive teams are not necessary for growth.
- Clear goals and self-awareness about your blog persona drive meaningful content and audience connection.
- Consistency and daily effort in content creation lead to sustainable growth.
- A blog is a valuable asset that can generate income and influence beyond direct sales.

## What the video covers

- Avoid tailoring your life to content; instead, let content reflect your real life and feelings.
- Running a blog is not about scripting every moment but sharing authentic experiences and perspectives.
- Hiring a full SMM manager is often unnecessary and costly; a video editor or reels maker is sufficient for most.
- Define your blog persona and positioning clearly before delegating content creation tasks.
- Use your blog as your personal territory where you control the message and identity.
- Regularly reflect on topics that matter to you and your audience by observing daily life and conversations.
- Content creation does not require perfection, wealth, or elaborate setups; simple tools and natural light suffice.
- Set clear goals for your blog as an asset that can generate influence and income in various ways.
- Dedicate consistent daily time to content creation and negotiate with yourself to maintain discipline.
- Do not overvalue every single piece of content; focus on consistency and authenticity over perfection.

## Chapters

1. 00:00 Philosophy of Attitude Toward Blogging
2. 02:08 Investment and Team in Content Creation
3. 04:02 Content Control and Blog Persona
4. 06:02 Blog Goals and Monetization Potential
5. 08:00 Daily Content Creation and Self-Discipline
6. 10:06 Practical Tips for Simple Content Setup
7. 11:47 Building Confidence and Speaking Skills
8. 15:23 Using Different Personas and Content Complexity

Answers

## Questions about this video

What is the biggest mistake bloggers make according to the video?

The biggest mistake is tailoring your life to fit content instead of letting content be a natural extension of your real life and feelings.

Do you need a large team or big investment to grow a blog to 100,000 followers?

No, the video emphasizes that expensive teams and large investments are not necessary; a small budget for a video editor or reels maker is sufficient for most.

How important is it to have clear goals for your blog?

Having clear goals is crucial because a blog is an asset that can generate influence and income in many ways, and knowing your goals helps guide your content and strategy.

## Full Transcript — Download SRT & Markdown

00:00

Speaker A

The long-awaited topic: the philosophy of one's attitude toward blogging. The biggest mistake is tailoring your life to content, rather than content to your life. Running a blog does not mean being a screenwriter. What am I talking about? I’m talking about how many

00:16

Speaker A

people get way too carried away, way too obsessed with their blog, and they start to lose touch with reality. They lose sight of who they are, how they are in real life, and what they truly feel, distracted by the image they

00:31

Speaker A

endlessly want to project in their blog. For them, problems are content, every action is content, every sorrow is content. Basically, you start drifting away from reality a little bit. A blog is a continuation of life. Meaning, I

00:47

Speaker A

live my life every day, or I face certain problems, or I deal with moments with clients or parts of my personal life. And I want to—well, I want to share my own perspective in the blog, what I feel, how I am in all of

01:05

Speaker A

this, and what it was like for me. For instance, when I post things like "My experience with finance," or—my experience as an observer, I don’t even know what to call it, maybe a blog expert, my observer experience as

01:22

Speaker A

someone who no longer works physically, my experience—I’m just unloading my thoughts onto Instagram, but I don’t sit there thinking: "Okay, I need to invent a problem out of thin air to create this post and end up being fake."

01:38

Speaker A

Girl. No, another global mistake is having an SMM manager. It seems that, well, just like they wrote to me on YouTube when I said, "Girls, you have to do it yourselves." At most, it should be a Reels maker who edits your

01:53

Speaker A

videos. And they write to me: "But what about Misha Timochko, what about Egor Pyrikov, they don't do it themselves." "They have a team that does everything for them." Okay. But just listen to the part where Egor says he invested 50

02:08

Speaker A

million into his page. Do you have 50 million? Well, I don't either. For example, I don't want to invest 50 million just to get another 100,000 followers. Do I [ \_\_ ] need that? No, I wouldn't even invest 5 million.

02:20

Speaker A

50,000 rubles. A month to a Reels maker, maximum. That's it. Got it. There.

02:32

Speaker A

Look, of course, there are people whose entire content is created by a team, but go bust your ass and find that team, find yourself the right people who actually know their stuff. You have the money for it. If you do, that’s a

02:47

Speaker A

different question, and I'll quickly come up with a different presentation. But I'm still talking about reality, right, not about these people. And this is what he has, and that is what he has. Well yeah, but listen to the point of

02:59

Speaker A

how much he invests in it, how much money he generates to get people to come to him. Excuse me, I don’t work that way. So, what about having an SMM manager or having a person who is supposed to come to your page, create

03:13

Speaker A

reels for you, create some kind of persona in your blog? If you don't figure out for yourself what you want, how you want it, what kind of girl you want to be in the blog, no one will figure it out. It’s one thing to hire

03:34

Speaker A

an assistant when you already have in your head—oops, damn, almost hit something—the ideas of who I want to be. That is, my positioning, my plans for the blog. Who do I want to be? The second principle: the blog is my

03:49

Speaker A

territory, which I don't let anyone into. I mean, in the blog, I decide for myself who I want to be, what messages I want to convey; how they edit it all, I don't get involved in. What kind of

04:02

Speaker A

pictures they make from it, I don't get involved in. For example, right now I have those pictures on my page with my quotes on regular photos, which, by the way, also get cool likes and saves. My team does that. But they just cut it

04:17

Speaker A

and create it all from my words, from my philosophy. The rest is my task. And the parking practice is what I talked about on the podcast with Egor, that in order to always have meaning in what I say in my content—I don’t have

04:34

Speaker A

those problems like: "Damn, what should I film content about?" "What even?" See what I'm saying? I’ve never really had that, because, for example, I watch other people, and I notice what pisses me off, what I don't like, what I do

04:50

Speaker A

like, what I talk about with my friend. What I discuss with the girls, what is happening in the world in general, what worries me, what irritates me, what I would like to change in myself. For me, all of this is content. For example,

05:05

Speaker A

about once or twice a week, when I get home, I sit in the car, right, I just sit in the car in the parking lot and think: "Okay, what haven't I talked about in a while, what do I want to

05:17

Speaker A

bring up now, what topic would I like to raise, what feels like it's buzzing on Instagram right now?" I look at this, and the same topics keep coming up.

05:28

Speaker A

And what is my opinion on this matter? What if I filter this through my own experience? For example, in the same vein, I was also married once. What did I feel back then? Uh-huh. Yeah.

05:40

Speaker A

That’s exactly what I felt. And so, I always start creating content based on my own life. To create content, you don't need to be already successful, already rich, or already perfectly beautiful. No, today I will show you that. And the third principle is to

06:02

Speaker A

have an answer to the question: what is my goal for the blog? When you have an audience and influence, you can do so much. This is an asset that cannot be devalued. I mean, if I stop selling courses, masterclasses, or my own

06:20

Speaker A

products, if I just say: "That's it, I'm tired of being called a fraud, I won't sell anything, but I'll sell ads instead, making about the same amount." It’s not a problem for me to figure out how to generate money because I

06:39

Speaker A

have a blog and an audience. If I close my project on self-realization now, I'll create a project about launches.

06:48

Speaker A

How to create launches, how to make courses, guides, and how to create another extra million rubles a month on online products. People will buy it, they will. Yes, it doesn't matter to me how I generate money. I understand that

07:02

Speaker A

I can do it through my page. Therefore, of course, I can talk about tools for becoming a recognized, top-tier master even without a blog or social media.

07:15

Speaker A

But still, a blog and this asset is a very big and very necessary tool today.

07:23

Speaker A

One hour for content every day. I mean, I set aside time for content every single day. Whoever does the same, please write "I want, I want, I want, I want." What are you willing to do every day? What are you willing to do every

07:44

Speaker A

day so that you can have everything you’re writing about? Look at what you are willing to do every day for your realization. I mean, ask the question a bit more globally. And what price am I willing to pay? Not the

08:00

Speaker A

price of a video, how much it costs, but rather, my ability to negotiate with myself, my ability to set goals—yes, not all results come at once, but we are working toward them. If we don’t start today, we will waste a

08:15

Speaker A

huge amount of time again. It has already been proven by everyone today that content is necessary. So, look, I’ve been selling for 5 years now, well, it’ll be 6 years soon, probably. No, wait, it’s been 5 years that

08:26

Speaker A

I’ve been selling. Yeah. You have to run your blog, you really have to run your blog. How many people have already proven that? Millions of people have proven it. Are there still people who don’t understand that this needs to

08:43

Speaker A

be done or what? Already the fifth principle: don't overstate the importance of every piece of content.

08:49

Speaker A

Here, of course, I want to say that, well, every person has a window in their apartment. Do you have a window, or where do you live? I mean, just go to the window, dammit, get a 700-ruble tripod. Set it up and just record a

09:04

Speaker A

video, please, at least in daylight. Morning daylight. If you have brilliant thoughts at night, then you need to buy a light. Yeah. I mean, it still surprises me that people see how important it is to run their blog, but

09:23

Speaker A

they start doing it in some, I don't know, some [ \_\_ ], with twilight in their house. But you see the image yourself, you see with your own eyes that it’s ugly, you loo

09:40

Speaker A

can’t be seen. And when you post it on Instagram, the quality will be even worse. You do have critical thinking, right? Buy a tripod, place it by the window, and film yourself. No, no, I won’t. I’ll film in the bathroom.

10:06

Speaker A

But even when you’re filming your skincare routines, there’s that light that sticks to the mirror, right? Turn it on, turn the light on, your face will glow nicely, you don’t need anything else. I mean, to simply create content, you don't need to invite a

10:22

Speaker A

videographer to your home. You don't need a professional camera. Well, an iPhone 11 or 12 is fine, but anything older is worse, that’s just not it.

10:34

Speaker A

But if you want a more accessible, clear personal brand with decent quality, you could at least follow these elementary rules, right? I even see people I’ve told this to 100 times for a lot of money, and later I

10:50

Speaker A

check on them: "No, dammit, they’re still filming Reels, doing trends, everything is blurry, the lens isn't wiped, you can’t see a thing." What is that? I don’t understand.

11:01

Speaker A

Principle six: share your real thoughts without the filter of social approval. That’s when I don’t want to please everyone with my content. I want to convey my idea, the kind that people started writing to me about in my DMs.

11:16

Speaker A

You are now advocating for people to be without a family. Since you're freezing your eggs, well, go [ \_\_ ] yourself.

11:24

Speaker A

Actually, it’s my business, it’s my body, and I don’t want to depend on that, yeah, that’s my current mindset , that if I don’t meet my love and I want to have a baby, I will do it. I

11:36

Speaker A

don’t see anything wrong with that. On the contrary, I’m helping Russia have such wonderful people in its country. And how else am I creating this? Please, take a look at this. Well , Alina messed everything up here. God

11:47

Speaker A

willing, she probably released two reels. I just record everything in a row. I mean, I don’t prepare, I don’t write out any ready-made scripts that I follow. I just think, before I go to sleep, I lie there and

12:00

Speaker A

think: "So, what should I record? I should record something about wanting to freeze my eggs. Then I’ll record about how women endlessly want to meet their man. But for some reason, they don’t want to meet themselves at all.

12:13

Speaker A

Then I’ll record about everything I’ve done in my life. I just stand there with a towel, recording, and she just takes it, Alina just takes it and layers it onto the footage. That’s it . There, please, three reels are ready.

12:25

Speaker A

How much time did I spend on this? Well , no more than an hour, for sure. I don’t have the patience for anything more. What should I do if I get lost in front of the camera and can't formulate

12:34

Speaker A

my thoughts? Go for practice, only practice. Get yourself used to talking on camera for one or two weeks. Record videos every day for at least 10 minutes. This practice...No, it’s not even a practice, it’s a person’s duty. Set up the camera, but wipe it

12:56

Speaker A

first, wipe it against something, lean it like this, and record. Hello everyone. Ta-ta-ta-ta-ta-ta-tata. Oh, how interesting. Tomorrow I’m flying to China. And what do I feel inside?

13:15

Speaker A

That’s it, I sit and then, if I want, I’ll just post it as is. If I want any other hooks, shmooks, or fonts, I send it to the reel-maker as a file on Telegram, and she sends me the finished

13:27

Speaker A

version. That’s all. What’s so difficult? What kind of script do I need to write here in order to do something? When you start getting comfortable on camera, at first it will be total cringe for you, but then you’ll realize that you’re actually

13:42

Speaker A

doing fine, and your thoughts will start to form through practice. Further on, if you continue to do this, you will start speaking beautifully, you will start speaking without stumbling, and you will feel much more confident.

13:56

Speaker A

I honestly didn't realize how, after all these years, I started talking for 5 hours straight, 4 hours at a time.

14:04

Speaker A

You see, when I host a webinar, I don't stop; I need to speak endlessly, endlessly, endlessly. And besides just the regular slide, I have to layer my thoughts, I need to make it understandable, I need to place the

14:15

Speaker A

emphasis correctly, and I need to draw attention to certain things. And all of this is done only through practice.

14:23

Speaker A

There is no such thing as a twenty-minute" wow "lesson that will let you feel confident in conversation.

14:31

Speaker A

How else do you imagine acquiring a new skill? There’s no other way. Let me remind you once again how it all started. Before this, I wasn't recording like this. I would also like to say:" Swipe up and you will get this

14:48

Speaker A

. "But I don't know how to do that. Good morning. I would like to address those girls who come to me for permanent makeup. These are just scabs. Take these lips. They are crooked, they are ugly. I don't

15:00

Speaker A

know what to do. These are just scabs. Motherhood adds some brains. I love you all.

15:07

Speaker A

I really liked this place. Not on gin, but on the glades. I don't understand how I could have missed the concert yesterday. Well, how are things? And this is the kind of party, girls, that was at Decl's house. Ah, that is a

15:31

Speaker A

different person. That is me. That is me. So, when you say," You were always so confident, you always liked yourself , "what do you think? And now that you’ve looked at me, what do you actually think? It feels like I had

15:48

Speaker A

nothing at all except for one fur coat. I was wearing it in both winter and summer, it seems. Only a very strong desire and a lot of practice allow you to eventually become the one who sits in a chair and shows off. I'm seriously

16:06

Speaker A

telling you. I mean, I really did re-record my stories 300 times. When I talked, I had so much spit coming out of my mouth that I had to record it all over again. Just because it’s so hard to control how you look on camera,

16:23

Speaker A

while also speaking some meaning and conveying a point. So, it was very difficult. And especially back then, when everyone around was saying," What are you, a blogger? The hell is she doing? Why did she take out her phone?

16:37

Speaker A

She's sick. "You have to go through that, too. Nowadays, it’s completely normal. Everyone goes around walking like this now. It has already become the norm for everyone. Everyone is making content. All the men have realized that content is important.

16:55

Speaker A

It’s not just women; even the men have caught on to this now. So, learning to speak on camera isn't a problem, right? You might be thinking:" Yes, I can speak on camera, but I don't know where to get the content. "Here

17:09

Speaker A

are three questions I ask myself when I don't know what to talk about. First: what might people envy me for? And what can I use to trigger them? Look, this is a really great, really cool practice . I think to myself:" Okay, okay, what

17:23

Speaker A

is it that I haven't talked about in a while? "Why? From hater comments, from what people write to me—envy isn't always when people only write bad things, sometimes it's like:" Damn, Elnar, I'm so jealous of your friendship, I want that so much, I'm

17:39

Speaker A

gathering all of this in my life. " Genuine friendship, the essence of my friendships. Relationships with my mom, assistants for everything, my team.

17:51

Speaker A

This is a huge layer of envy, by the way, for some reason, freedom of movement, my schedule, the fact that I can just boom, fly to China, boom, fly there, boom, relax here. My wardrobe, sense of style, capital, having many

18:05

Speaker A

apartments, the blog, audience engagement, a large amount of energy, my team, etc. I always notice what I haven't talked about in a while that is genuinely cool about me. Things that not many people have, which people really latch onto. Like a sense of

18:22

Speaker A

humor, or something else. Each point isn't just something to show once in the blog, but a constant narrative thread that I reveal from different angles. How do I reveal my relationship with my mom? It’s the help with my

18:35

Speaker A

child, my mom's salary. That's also a really great trigger, and I constantly get a lot of feedback on that. Why was it different before? I don't hide the fact that my mom and I couldn't stand each other at all. We couldn't tolerate

18:47

Speaker A

each other whatsoever. She had some kind of, I don't know, envy and hatred toward me. I didn't understand her at all. To me, she was just...something else entirely. I would think," Damn, who are you? "" How could I have even

18:58

Speaker A

been born to you? "I felt like I had absolutely nothing in common with her.

19:03

Speaker A

She was so unpleasant to me that it was , well, it was just unbelievable. And how, eventually, through all this work, even mutual work at one point, we are now just best friends. Renovations, the cosmetologist, that I can pay for her

19:18

Speaker A

home repairs, that I constantly take her to the beautician, that I completely replaced her teeth, that we are always doing check-ups, she gets examined only in the best clinics, we have her surgeries done only by the best surgeons. Yes, jokes in Tatar. The

19:31

Speaker A

second thing I always do in my blog, all my hooks: without these difficult periods, crises, and mistakes, I am a nobody. Leaving my husband with a nursing baby, happiness, health, love, damn it, for the fact that I was even

19:42

Speaker A

in such a situation, because I don't know what I would be showing now. Losing my dad—I always bring up this topic as well. Cash flow gaps and chaotic mistakes, intense overachieving until the breaking point, a lack of connection with my child, where I was

19:55

Speaker A

often in the role of a father who came home, patted the child, and went back to his room to continue living his own life. And the baby is with the nanny, everything is fine, just leave me the hell alone. Shifting responsibility for

20:06

Speaker A

my own results. I mean, this is what I always stuff into my content, because endless content about how you only ever succeed has really started to piss everyone off. Instead, there is content where you go through certain periods,

20:23

Speaker A

where you are in a vulnerable position, where you are not always okay. For me, a great example right now is this Reel about Finiko. What I wanted to show with this example is that I am also one of those people who once believed that

20:40

Speaker A

you could hack the system. And I was also that fool who believed in it. But now I’ve concluded that the best money is earned through your intellect, your hard work, and the fact that you influence it—yes, through your daily

20:58

Speaker A

actions. Meaning, I influence how much I earn today. But for other people, it’s like:" You’re so stupid, and yet you teach people how to live, when you were in a pyramid scheme yourself, right? "And I have the right to do so.

21:16

Speaker A

Yes, I wasn't born as a person given a mission to act smart and make money from it. I do it based on the fact that —thank me, tell me—I am telling you now that you shouldn't do that. So when

21:29

Speaker A

I encounter this, and when I put it into Reels, for some I will be a fool, but for many, I am like:" Yes, it’s true, I also hid this for a long time.

21:41

Speaker A

Thank you for sharing. "Third. How do I constantly remind people of how cool I am, and what confirms it? I always talk about how my blog is growing. I always show statistics, audience engagement, reviews, case studies, feedback on my

21:56

Speaker A

training, major events, workshops, graduation, and my path from a manicurist. I mean, damn, the only thing I regret is that I have so few photos from the past. That way, I would at least have a variety of photos

22:07

Speaker A

always. But I have to keep bringing it up over and over because it’s necessary. It’s necessary to remind people that, oh, damn, yeah, that’s right, she used to be a manicurist.

22:21

Speaker A

Exactly. But when you only talk about the present day, people forget who I was and how I got to where I am today.

22:32

Speaker A

Eight renovations, a GetCourse award, and over 6 years of consistency in content must always be present in my feed. If I’m headed toward my million subscribers, I will always stick to those three points. And that’s just one method I’ll tell you about here.

22:48

Speaker A

There’s also the" hedgehog "technique in blogging and content through different personas. That’s the coolest part. It’s the best content tool—using different roles. It will all be at the Prime session. 30 questions to get to know yourself— that will be at the Prime. Audience and

23:05

Speaker A

client analysis. The" madman's notes " technique. It’s just boom. Basically, it’s all at the Prime. My life is boring and monotonous. Groundhog Day.

23:17

Speaker A

What am I supposed to talk about? I feel like my thoughts won't interest anyone. But in order to be interesting to others, I need to become interesting to myself. If you keep treating your life like a piece of crap, thinking

23:34

Speaker A

you're uninteresting..." I don't dress well enough to film transitions, my apartment isn't right for filming. " I’m telling you again, to film content, all you need is a window. A window and a little bit of space behind you to move around. That’s it. But if

23:55

Speaker A

you dress like that every day, do you think you need some special outfits for Reels or something? If you look like that every day, why are you [ \_\_ ] on yourself? You choose to look like that every day. And that’s exactly how you

24:11

Speaker A

should be. Furthermore, deep down, most people hope that there’s a shorter path. That’s exactly this. I came up with a system that helped me get 20,000 subscribers. Write the word" system, " and I’ll send that system to you.

24:28

Speaker A

Screw you guys. Is it possible to skip investing your psyche, time, and energy and just hack the system with unique technologies? Message me" Claude, "and I’ll send it to you, yes. A specific scheme for how it will write scripts

24:44

Speaker A

for you. But for that, you also need to spend effort, time, and a little bit of your charisma, a bit of resources, and a bit of intelligence. Meaning it’s impossible to hack this system. But you know the truth. You know the truth that

25:04

Speaker A

no one has ever risen just by creating and following a system. The system glitches, but you can control what you want to post today, what you’ll look like, and what topic you want to bring up. In any case, Claude or whatever, it

25:26

Speaker A

can't bring up those fun, quirky topics that truly reflect you in your content. A blog is a gym for our personality.

25:39

Speaker A

That’s why I really like myself today , I’m really happy with myself. Usually, I’m endlessly dissatisfied, but I’m happy now simply because by filming content every day, and thanks to making a ton of those embarrassing reels and mistakes, I became this cool

26:00

Speaker A

Ilnara. Everything you’re afraid of, don't understand, are lazy about, or that triggers resistance—those are the key actions for growth. Everything you don’t like doing is exactly what you need to do to succeed. Again, I remind you, to build a glute, you have

26:17

Speaker A

to sweat. Meaning we can’t expect to have a round butt without using weights . We can’t just lie around, do nothing, and expect our glutes to grow.

26:31

Speaker A

No. We have to take action, do strength training, and lift dumbbells. And that is what others are too lazy to do. For those who regularly make quality content for their blog but aren't growing. But, as practice shows, in 90%

26:46

Speaker A

of cases, that’s just an illusion. If we are talking about consistency, it should at least be how I tell you: one hour a day to create at least three reels without the hassle, send them to the editor, and you're done. Three main

27:05

Speaker A

tricks that allowed me to gain 100,000, even more, live audience members in a year. More than 100,000 live audience members. A balance of facets. The" [ \_\_ ], "the nun who showed her teeth.

27:19

Speaker A

Wise, sexy, loyal. What does that mean? Well, sometimes I act like, I have this " [ \_\_ ] "content, like," Oh, you know what, go screw yourselves. "" Oh, you know, no, never mind. "" Just take your thousand, damn it, keep it for all I

27:36

Speaker A

care. "" Go screw yourselves. "That’s the" [ \_\_ ]. "Or when I record Reels like, while other bloggers are blah-blah-blah, I, of course, da-da-da-da. Meaning, I’m like, well, a piece of trash, a [ \_\_ ]. Then I realize, okay, today I was a jerk, but

27:53

Speaker A

the next day I turn down the intensity a bit. Meaning, I’m more about, ah, interacting with my child, how I’m raising him. Today is truly a day of love for me. Today I have my cool followers, and everything is just so

28:10

Speaker A

great, I love you all so much, and everything is just so calm. Next, I showed some teeth. That means, haters, come here, come here. Who do you think you are? Alright, okay. And I pull this hater out and let them have it. Another

28:25

Speaker A

day. Yeah, that’s it, one day I showed my teeth, being all feisty. Cool . Enough. The next day, I’m a wise girl. The next day I think, wait, who am I doing these surgeries for? I have to show it off. So I shot this Reel in

28:48

Speaker A

my bra. Here’s a quick outfit change, showed a bit of my tummy, showed this.

28:55

Speaker A

Meaning, I show that kind of stuff too, right? Then there’s the loyal side, my loyal friendship, my relationships, my rapport with my employees, the values I share with them, how I treat them, and how they treat me. So, this

29:15

Speaker A

balance of facets allows, for example, people who want to copy me to just take the" jerk "side. And so they’re at it every day, and I’m just like, ugh.

29:29

Speaker A

Every day you think:" Just calm down, do you have anything else? "" What else is there? "What else? Show me something else. So, try to show these different facets. And that creates this real coolness, complexity, and richness to a

29:46

Speaker A

person. They’re interesting. Second. Novelty. First, novelty in appearance, meaning, topics, and formats. If I realize that I’m constantly shooting outfit-change Reels in just one place, I think:" Okay, I’ll shoot this one here. "I’ll take some clothes with me

30:08

Speaker A

, shoot the before-and-after at Sunfit. I won't shoot at home anymore, I’ll shoot at Sunfit. Or, for example, if I’m endlessly shooting Reels only on the front camera, I think:" Okay, too many Reels like that, that's it, I'll

30:22

Speaker A

ask someone to film me. "If I realize that Alina and I have been shooting for 2-3 days where she only films me, I understand that I’m getting tired of that format too. That’s it, I’m bringing back the format where I film

30:36

Speaker A

myself. I mean, I’m just changing the format, changing the angles, changing the visuals. I’m changing things up, you know, I’m always trying out something different. Can’t you style your hair differently just once?

30:52

Speaker A

Can’t you change your earrings or do your makeup in a new way? Yesterday I didn't have a smoky eye, today I do.

30:59

Speaker A

For example, for three Reels you look stunning, then for the fourth, you show up looking like a mess, because people love real people. That’s the whole point, I really don't care. I can be spotty, I can be bruised after a facial

31:15

Speaker A

, or I can be perfectly groomed, without a single hair left on my legs.

31:21

Speaker A

Third. Non-formulaic expertise. No direct" value, "no abstract musings, no endless funnels, and no" correct " approved narratives. I want you to get the point, you know? I want you to understand, I’ll try to explain it now. To hit the mark effectively, you

31:44

Speaker A

must understand who is following you. You should often stir your audience a bit:" Damn, girls, I just realized I finished school so many years ago. Who here is in that age range? Please write in. "You’re engaging your audience to

32:02

Speaker A

understand what’s actually going on. In professional ethics, we call this a customer development interview. In everyday ethics, it’s just understanding who follows you. I convey my thoughts to hook you, to create the feeling that it’s all about you. How

32:19

Speaker A

do you know that?" Value "has practically lost its worth. How many useful, good, smart Reels have you saved without following the person?

32:29

Speaker A

When you want to be super helpful, you have to realize that most likely, your Reel will just get saved. If you have endless identical Reels, how much have you actually implemented from what you save daily? Hmm, okay, let me answer

32:46

Speaker A

for you. Nothing at all. Moving on. The illusion of an abundance of free information has led to it being devalued. Everyone is trying so hard just to provide value, value, value, value, value, value, value, value. But people just save that value and don't

33:06

Speaker A

follow you. Being just another expert whose Reels get views but no one follows, or luring people in with free lessons just to have them sit on your page like dead souls...That’s hardly what you’re dreaming of. We aren't interested in just luring any random

33:23

Speaker A

people in. So, when you see those endless funnels and people leaving comments, don't worry, don't be in a hurry to envy them. Most likely, it's just freebie hunters who typed a code word; they won't watch the lesson, they

33:35

Speaker A

won't subscribe, they won't do [ \_\_ ]. I mean, yes, there are funnels where you only get a guide if you subscribe, but if you're not interesting, cool, or relatable, they’ll just unsubscribe from you. I do this regularly. Nowadays

33:52

Speaker A

, a woman is looking for that feeling, like, damn, she gets me so well, it’s so cool, honestly. Like she's reading my mind—how does she know? Damn, I really feel this. That’s exactly what it means to create content based on

34:07

Speaker A

pain points, triggers, and desires. It’s not bad. It’s not bad. We are all women here. Or if you're a blog expert, everyone wants the same thing from a blog. If you're a doctor, everyone wants one specific thing from

34:22

Speaker A

you, and nothing else. If you have, I don't know, a clothing store, everyone wants cool outfits at affordable prices . And preferably that you create ready-made capsules and do everything for them. So, everything is already clear. Fourth. Advanced level.

34:40

Speaker A

Beautifully showing your shadow sides in the blog. Beautifully showing your shadow sides means I understand that I am authentic. I know that sometimes I speak very harshly, very—well, just like this, I speak this way, but again, there are boundaries. Today I'm a [ \_\_ ]

34:59

Speaker A

, tomorrow I'm a very pleasant person. You know that feeling when you think, damn, I want to unsubscribe, she’s just so...like that. But then bam, and she’s so wise. God dammit, here we go again. Well, I have to stay. She did

35:11

Speaker A

something cool. So, look at my content, definitely watch my content as someone who is genuinely growing without any investment, without any financial input at all. I don't have a team working on my content. I only have Alina, who I

35:29

Speaker A

film with. That’s it. I always— sometimes we just text each other. I say," Alright, let's think, Alina, try to remember what you’d be missing— if you didn't know me, what would you want to see? "She says," I'm missing

35:41

Speaker A

your... "" Show all the shoes you have. "I’m like," Screw it, let's film. " I’m not going to sit and think," How should I show this? "" Do I need to lay them out nicely? "Hell, just dump everything on the bed and start talking

35:54

Speaker A

. Lowering the level, raising the shadow sides. A bit of a prankster, like this, like that. Sometimes a flirt , sometimes I'm funny, sometimes I'm really sexy, uninhibited, even with a little bit of naughtiness, right? And sometimes I'm just super chaste,

36:11

Speaker A

generous, and I'll help everyone and save everyone. What did you remember most and what are you taking away from today's presentation? y

Topics: blogging tips social media growth content creation authentic blogging personal branding Instagram growth blog strategy influencer marketing content consistency audience engagement

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