**How to Build a Personal Brand with AI (Full Course) — Transcript & Summary | SozAI**
Source: https://sozai.app/transcript/build-personal-brand-ai-full-course/

Albert Olgaard teaches how to build a personal brand with AI, covering distribution, social media growth, AI-driven content creation, automation, and paid ads across platforms.

## Key Takeaways

- Distribution and attention matter more than the product as AI lowers the barrier to entry for businesses.
- Consistent high-volume posting combined with AI-assisted content creation can rapidly grow an audience.
- Repurposing one piece of content across multiple platforms multiplies reach efficiently.
- Automation and paid ads can complement organic growth when set up carefully.

## What the video covers

- The speaker argues that as AI lowers barriers to entry, distribution and attention, rather than the product itself, become the decisive competitive advantage.
- Personal branding matters because audiences prefer hearing from people rather than robots, making social media attention a key asset in 2026.
- The speaker describes growing Instagram to 317,000 followers and YouTube to 75,000 subscribers in about a year, then rebuilding after his original Instagram account was removed by Meta.
- He claims he grew a new Instagram account to over 4,000 followers in a month by posting five times daily, enabled by AI tools.
- He describes using Claude skills and custom tools to repurpose YouTube videos and Instagram reels across Twitter, LinkedIn, and Threads.
- Topics include finding viral themes, AI-assisted hook and B-roll insertion, automated video editing, and generating Instagram stories quickly.
- He covers comment and DM automations for engagement, and explains how Instagram stories are tested on small audiences before wider distribution.
- The course includes setting up Meta Business Suite and running paid ad campaigns to grow followers and track signups.
- The speaker emphasizes that success requires consistent work and that the course is not a get-rich-quick scheme.
- Overall the video is a promotional, tutorial-style course mixing personal anecdotes, strategy, and tool demonstrations.

## Chapters

1. 00:00 Introduction: Personal Brand and Attention in the AI Era
2. 09:54 Understanding Platform Algorithms and Distribution
3. 19:49 Using Claude to Find Viral Themes and Create Content
4. 28:58 AI Video Editing, B-Roll, and Story Creation
5. 47:57 Automations and Comment-Driven Growth
6. 59:03 YouTube Editing Workflow and Channel Strategy
7. 82:00 Setting Up Meta Ads and Campaign Tracking
8. 103:30 Repurposing Content Across Platforms

Answers

## Questions about this video

Why does the speaker say distribution matters more than the product?

He argues that as AI makes it easy for anyone to create products, markets will flood with options, so getting attention to a product becomes the main differentiator. He ties this to human psychology and platform algorithms that reward keeping users engaged.

How did the speaker recover after losing his Instagram account?

He started a new Instagram account, posted over 150 times in a month, and gained more than 4,000 followers. He also contacted Meta, and the original account was eventually reinstated.

What tools does the speaker use to scale content production?

He uses Claude and custom Claude skills to find viral themes, edit videos, generate Instagram stories, and repurpose YouTube and reel content across Twitter, LinkedIn, and Threads, allowing him to post several times a day.

## Full Transcript — Download SRT & Markdown

00:00

Speaker A

I saw Kylie Jenner become a billionaire when she was 20. Kylie Jenner has become the youngest self-made billionaire of all time.

00:13

Speaker A

She is way richer than I am. And so it means that she's doing something different than I am. And she had a personal brand.

00:18

Speaker A

We don't even live in social media anymore. We now live in interest media. Five years ago, you got content from people you followed. Even if you didn't give a damn what your cousin was doing today, I

00:29

Speaker A

started a TikTok account. The first post of that account with zero followers got 8.2 million organic views. You better understand that every one of you now lives in an AI world. This is only going to compound dramatically. Your

00:42

Speaker A

third TikTok can fundamentally change the course of your career. This, my friends, is about adaptability. This is being prepared for the moment.

00:52

Speaker A

There's one thing that's proven to not be replaced by AI on social media. People like to listen to people. No one wants to hear experiences from a robot.

01:02

Speaker A

And that's why knowing how to get attention on social media is, in my opinion, the greatest asset that you can have in 2026. And in this course, I'm teaching you every single thing that I know about it. This right here is my

01:15

Speaker A

Instagram. And at the time of recording, we have 317,000 followers. And this, you probably know, this is my YouTube. And at the time of recording this, we have 75,000 subscribers. Come with a guess. How long do you think it took me to grow this

01:29

Speaker A

audience? I'm not sure what you guessed, but it took me only a little over one year. But what happens when all of that is stripped from you? I can tell you because three months ago, Meta decided to completely remove my Instagram from the

01:41

Speaker A

face of the earth. They gave me no reason. I still to this day don't know why, and all the work that I had done over the past year was erased overnight.

01:50

Speaker A

It took some time. However, I realized that this was a chance to prove something to myself. I could prove that I could do it again. So, I started a new Instagram. I posted over 150 times and got hundreds of thousands of views and

02:03

Speaker A

gained over 4,000 followers from a completely dead account. And luckily enough, I also got in contact with Meta and the account was reinstated. But it's safe to say that I know a thing or two about social media. And the only reason

02:16

Speaker A

why I could grow a completely cold new account to over 4,000 followers and post 150 times in a month, by the way, that's five times a day, is because I could use AI. And in this course, I'm

02:27

Speaker A

showing you absolutely everything about how I did it. No gatekeeping. So, who's this course for? Well, you're one of two people. One, you don't want to grow your audience yourself, but you want to offer services to content creators. If you

02:39

Speaker A

want to do that, then this will be massively valuable for you. Or two, you want to build your own online presence for either yourself or your product, then this course will also be probably the most valuable thing that you've ever

02:48

Speaker A

watched. If you think that this will be easy and a get-rich-quick thing, then you might as well click off this video. This video isn't for you. However, if you're willing to put in the work, then you're going to look back at this and you're

02:58

Speaker A

going to realize that watching this video was the best decision that you have ever made. Let's not waste any more time. Let's get into it. Most people get this one thing wrong. They're focusing all their attention on the wrong thing.

03:08

Speaker A

And it's honestly pretty simple when you think about it. Take a look at this graph right here. On the x-axis, we have time. On the y-axis, we have money that it takes in order to start a company.

03:18

Speaker A

So, we can call this the barrier to entry when it comes to a business. And the best example for this is software.

03:25

Speaker A

In order to start a software company like 15 to 20 years ago, you needed to hire a very, very expensive developer.

03:31

Speaker A

Some of them going for multiple hundreds of thousands of dollars in yearly payroll. The barrier to entry was extremely high. It was almost impossible if you were not technical to start a software company. And what happened?

03:42

Speaker A

Well, all of a sudden, ChatGPT was released and this barrier to entry absolutely crashed. In the start, AI wasn't very good. So, it's still very hard to start a software business. But as the AI models improved, the barrier

03:54

Speaker A

to entry is dropping like crazy. And we are at a point right now in time where anyone can start a software company.

04:03

Speaker A

Now, literally, all it takes is a $20-a-month subscription. Why am I telling you this? Well, think about it. This is not only in software. It's actually in any industry, any business that you think about starting. When you don't know the

04:16

Speaker A

answer to something, when you get stuck in business, where you would usually have to hire consultants that were worth hundreds of thousands of dollars, you can now just ask AI. And don't get me wrong, it differs for what industry we

04:27

Speaker A

are talking about. Some businesses are still very, very hard to start, specifically physical businesses, because we don't have good enough robots that can go around the world yet.

04:34

Speaker A

However, what's true for all of them is that the barrier to entry is dropping.

04:38

Speaker A

If it becomes easier and easier to create a product for a business now, anyone can find out, okay, how do I do a supplement brand? If the barrier to entry drops, then everyone is going to be creating a product because all of a

04:50

Speaker A

sudden they can do that. And the market, no matter what industry you're in, is going to be flooded with products, new businesses popping up left and right.

04:57

Speaker A

So, what will actually matter in the future? Well, if you have a bunch of products that are flooded to the market, the product won't matter to the same degree. What will really matter is the distribution to that product, which

05:08

Speaker A

basically means, can you get attention to the product you're selling? And guess what? A lot of the things that you're going to be learning in this course are things like human psychology. It's things like attention spans, and it's

05:18

Speaker A

things like brand associations. Because, and you're going to learn way more about this later in this course, what all the algorithms want from you on social media platforms as a creator is to get their users to stay on the platform. And guess

05:32

Speaker A

what? These things that determine this will be there with AI or not. Because of distribution, I built my software company, built my agent to over $700,000 in revenue the last year. And all my businesses in total are doing way over

05:44

Speaker A

seven figures a year. And guess what fuels all of that? Distribution, content, knowing the social media platforms. In this course, I'm gatekeeping absolutely nothing. I'm showing you all of the tips and tricks I've used on Instagram to grow to over

05:57

Speaker A

300,000 followers. And I'm showing you the tips and tricks for YouTube that I use to triple my subscribers in the last three months. On top of that, I'm even going to give you the Claude skills that I use

06:06

Speaker A

to keep up an insane amount of volume on all platforms. I post four times a day on Instagram, and I also keep up a pretty good cadence on YouTube. And I'll show you the secret for how I can do

06:16

Speaker A

that while running my businesses on the side. And I'm even going to show you how I take my YouTube videos and my Instagram reels and I repurpose those on Twitter and LinkedIn and Threads to get even more impressions and build an even

06:28

Speaker A

bigger audience. This is the complete course. Let's get into the good stuff. And if you can do me a favor, then when you have watched a bit of this video, go down, leave a comment, and tell other people if this course is worth watching.

06:39

Speaker A

I read absolutely every comment. So, if you have any feedback or any questions, make sure to drop them in the comments as well. And while you're at it, you probably won't sit through this in one sitting. So, make sure to subscribe and

06:48

Speaker A

save the video so you can find it again and continue watching. It's time. Let's get into the real source. You can do everything right and you can get results and you can get followers, but i

06:59

Speaker A

doesn't matter at the end. You have wasted all that work. Let's talk about what platform you should actually start on. We are going to split them up in three categories. I'm going to have one I call long form. Then I'm going to have

07:10

Speaker A

one that I call short form and the last one I call textbased. And don't worry, I'll explain exactly what I mean in just a second. The long form platforms are of course things like YouTube, right?

07:20

Speaker A

Things where you post longer videos like 10 minute plus videos where people actually sit down and watch a full video. Then we have short forms and a lot of channels actually has short form content. This these are things like

07:31

Speaker A

Instagram and Tik Tok, but it's also things like YouTube shorts and there are also short form on platforms like Twitter, but I'm going to still place that because it's mainly textbased.

07:40

Speaker A

That's what I mean, right? Text based is things like X and it's things like Instagram threads. It's also things like Facebook and Facebook also has short form content. All right, so what platform do you choose to post from?

07:52

Speaker A

Well, it depends on who you're trying to distribute to. There's a bit of a fancy term called ICP. And I don't like to use fancy terms on this channel. This basically means ideal customer persona, but I'm going to delete that and we're

08:06

Speaker A

just going to call it your ideal customer. When you decide what platforms you want to start on, you need to think about, okay, where does your ideal customer hang out? I can see another channel very important that I just

08:15

Speaker A

missed is of course LinkedIn. The reason I remember this is because, well, let's say that your ideal customer is very B2B. They're interested in business.

08:22

Speaker A

They're very professional, like they are lawyer or an accountant. If your ideal customer is very professional, they're very like B2B SAS focused, then where they might hang out is probably platforms like LinkedIn, maybe Facebook for personal use, but they're probably

08:37

Speaker A

not spending that much time on Tik Tok and they're probably not spending that much time on YouTube shorts either. They might still watch long form YouTube videos. So, you should basically go through all the platforms and think about, okay, where is my ideal client

08:48

Speaker A

hanging out? If my ideal client is a 50year-old person, where do they hang out? If they are in tech, it might also be on X. So think about, okay, who are you actually trying to attract? Or if you're doing this on behalf of someone

09:00

Speaker A

else, then again, think about, okay, who are they trying to attract? Who is their ideal customer? And then basically just write up this list and then just highlight all of the platforms that your customer is located on. Again, this is

09:10

Speaker A

so crucial that you do this correctly because if you start posting on Tik Tok and you're trying to attract lawyers, that might be quite hard. Don't get me wrong, there will still be lawyers on Tik Tok. However, there's going to be

09:21

Speaker A

way fewer lawyers than on a platform like LinkedIn or personally Facebook. In the next part of the module, we're going to talk about another thing that either makes or breaks your entire content strategy. Let's get into it. There's

09:31

Speaker A

another thing that either holds you back from growing on socials or that pushes you a lot in the right direction. There are a lot of beginners when they start and they try posting on socials, they then think, "Okay, great. I'm trying to

09:43

Speaker A

promote my company and I'm going to start a page that's called maybe your agency name and you're going to start posting content from that." And don't get me wrong, this still works. However, however, the way I look at it is either

09:54

Speaker A

like a tailwind or a headwind. Let me explain what I mean. If we go to X and we search up Elon Musk, look at how many followers he has on his personal account. 241 million followers. If we then go to

10:09

Speaker A

Tesla's page, they have only 25 million followers. Well, generally speaking, in most industries across all of social media, personal profiles will always get more traction, more likes, more follows because people like to hear opinions from other people. People like to follow

10:24

Speaker A

along in other people's life. It's why it's called social media. So, the tailwind here, the thing that makes everything easier is creating a personal account. And the thing that makes everything harder would be starting a company page and only posting on that.

10:38

Speaker A

Let's make this green and company page red. So, you remember the best thing you can do. And that's what everyone on social media does already is that they post mainly on their personal account.

10:48

Speaker A

They get a bunch of traction and I'll show you how later in this course. And then they funnel a lot of that traffic to their company and their company page.

10:55

Speaker A

And that is perfectly fine to do because then people like you for you and they're interested in what you have built and that also creates the most engaged audience. We just had to get those things out the way. Now comes the

11:06

Speaker A

insanely valuable source, my claw skill. How I keep up with posting four times every single day. This next part of the course will be insanely valuable. Let's get into it. Congratulations. Most people that start a course like this

11:17

Speaker A

don't even get to this point in the video. Yeah, I know it's crazy. And you are already in the top 50%. I just asked Claude, "What percentage of content creators get to 100K followers?" And the short answer was roughly 1%. So, you're

11:32

Speaker A

not quite there yet, but we're getting closer. The other 50% that's not watching this video right now is probably consuming some Brain Rod content. So, I'm proud of you for making it this far. And the reason I say this

11:41

Speaker A

is because of this next thing that's crucial to understand. Because let's get one thing straight. Nothing worthwhile in life is easy or comes easy. And if you're expecting a get-rich quick scheme, then I already told you in the

11:54

Speaker A

intro, you might as well get off this video. It's not for you. And specifically when it comes to building an audience online, it is by nature the way the algorithms are made harder when you're starting out. Let's take a look

12:04

Speaker A

at something pretty interesting. My videos on Instagram are getting a decent amount of views on my main account. when my account was temporarily removed from meta and I started posting on this one.

12:13

Speaker A

Guess how many views I got on a new account. Well, we can go back and we can take a look. When I had grown in the account a little bit, you can see some of the videos got like 2, 3, 30k views.

12:22

Speaker A

But if we go all the way back to the first post that I made, look at this.

12:25

Speaker A

All of them got under 200 views. Why is that? I should be an expert, right? My first rule should go viral. Well, that's not how the platforms they work because you always need to think about, okay, what does the platform actually want?

12:37

Speaker A

Well, the platform wants users. They want people to be on the platform because then they can show them advertisements. And that's how these companies make money. In order to get users, they need good content that is relevant to the user. That's what the

12:50

Speaker A

algorithm is trying to do. It's trying to match the user with the content that they are interested in. And think about it, how does Instagram or YouTube determine if you're doing good content?

12:59

Speaker A

Well, it's all a trust game. Before Instagram or YouTube wants to service your videos to people, they first need to make sure that they trust you and that you do good content because that is what results in more users on the

13:10

Speaker A

platform. And even the best content creators in the world, we can take an example Mr. Beast, their curve when they started, if we have time on the x-axis and we have views on the y-axis. When they started, that curve was flat for

13:23

Speaker A

the longest time. There's an interview with Mr. Beast where he said he posted a 100 videos before the first one got some traction. I think I had to post 94 times before my first video went viral. So, it

13:34

Speaker A

seems like the magic number is around 100. And guess what happens? All of a sudden, you find a form and create a video that's good and you've built up the trust with the platform over time.

13:43

Speaker A

This initial point right here is only to build trust with the platform. When the platform trust you, now it's going to push out your content more and more. And that is all of a sudden when you get that viral video. And after that, when

13:54

Speaker A

the platform trusts you, it's going to keep pushing out your video. But guess what? To everyone else, that looks like an overnight success. But everyone doesn't see the time it takes to build up your skills for the videos and to

14:06

Speaker A

build trust with the platforms. That's why almost every single time when you drop a new video on a platform, it's going to get like 200 views because the platform doesn't trust you yet. Why am I telling this? Well, you need to

14:16

Speaker A

understand the game that you're getting into. The problem with a lot of videos online is that they give you the wrong expectations. They tell you that you can make 10K a month the next month. Then you set your expectations. Okay, this is

14:26

Speaker A

the success. this is what I want to be doing. And when you haven't even made a single dollar after 30 days, you think, "Okay, this doesn't work." But you need to know the game that you're playing, you need to know, okay, it takes a lot

14:35

Speaker A

of trust and a lot of time with the platform before it starts pushing you out. So, if you're only here and you give up, well, someone didn't set your expectations right from the start. And that's why I'm taking some extra time to

14:44

Speaker A

go over this with you because it's crucial for your success with this. A bunch of people then give up right here and they say, "Well, this concept thing doesn't work. Everyone else was lucky." yada yada yada. up. The reason they do

14:54

Speaker A

this is because they don't know the game that they got into. And I'm going to warn you because now you think, "Okay, let's go. I just got the right expectation. I just need to post a 100 times and then I'll go viral." But now

15:04

Speaker A

I'm going to warn you because listening to this, you probably got excited. You think, "Let's go. Okay, now I have the plan." I've shown this quite a bit on the channel, but it's called the excitement curve. On the x-axis, we have

15:13

Speaker A

time. On the y-axis, we have how excited are you about the business that you're in. And what's going to happen is that you watch this course, you watch the entire thing, and you are super duper excited. You think, "Let's go. I'm going

15:24

Speaker A

to start posting. I'm going to use these crazy claw skills that Albert is going to give me and I'm going to become famous." Then you go into the trust period, which is really tough, not going to lie. And your excitement is going to

15:34

Speaker A

drop. It's going to drop very, very far down. And this right here, you can probably guess it, is where most people give up. However, in order to succeed, you have to make it through this valley right here. And you need to slowly start

15:46

Speaker A

grinding away. And this curve is not steep, but it's exponential. Because chip by chip, you solve problems, you figure things out, you learn things and at one point you are very excited about your business because you solved it. The

15:58

Speaker A

issue that happens a lot and I can tell you from experience because I did this twice. I started posting, I was very excited. I thought, okay, now now is going to be the time. I reached this point and I give up. I did it again. I

16:10

Speaker A

started posting again. I was very excited. I reached this point the second time and then I give up. And it was only the third time after around 94 posts that I actually said, "Okay, I'm not going to give up this time. I'm going to

16:19

Speaker A

keep posting. And that is when I hit the viral reel and that's when I didn't stop. I've been posting every single day since then. In the end, it really just is a volume game. And later in this course, I'll show you some insane claw

16:30

Speaker A

skills that I use every single day in order to be able to keep a volume that I'm doing. Like I mentioned earlier, I'm posting four times a day on Instagram, but I spend under an hour every single day. And later in this video, I'll show

16:41

Speaker A

you exactly my entire process for how I do that. Before we get into that though, we need to get a couple of things straight. So, let's get into that. This one Claude skill that I'm about to give you teaches Claude how to create

16:51

Speaker A

carousels for IG and LinkedIn. And you might think, well, are carousels that important? I thought reals was what is driving growth. But at one point in the last year or so, Instagram shamed something about how carousels work. For

17:04

Speaker A

example, this carousel right here that I've made has 10,000 likes and got me around 5,000 followers. And this one right here, my six favorite Claude skills, got me 61,000 likes and 25,000 followers from a single carousel. And that's why I think carousels are so

17:20

Speaker A

crucial to use. And that's also why that I'm posting two carousels every single day. And you see this one right here has 3,000 likes and I posted it 4 days ago.

17:28

Speaker A

Let me show you how you can create insane carousels like this. Below this video, in the description, I've left all of the Claude skills that I'm going to be using throughout this course. Let me show you how to use them. Open up the

17:39

Speaker A

plot desktop app on your computer. And the first one we're going to be using is this one right here, Elbert Carousel IG.

17:45

Speaker A

So to use the skill after you've installed it, in the description of this video, I've left this folder right here, which is on Google Drive. That includes all of my content plot skulls. So what you want to do is that you want to click

17:56

Speaker A

this one and click download. That is going to zip up file. Then I recommend that you go to your desktop, create a new folder. Let's call it content maker.

18:04

Speaker A

Because now we can go inside our claude. We can click on this little icon right here and then we can open the folder on our desktop that we just created. That's called content maker. Just like that.

18:14

Speaker A

And it's very important that you're running it locally like this. You might need to install git if you don't have it already. But you can just ask cla for how you do that. Now you want to install our claude skills. So the claw skills

18:24

Speaker A

folder that we just created, drag that in and then just say please install these claw skills. Check them for vulnerabilities and prompt injections before you install them just to make sure that they are safe. And I'm going to dictate that and then hit enter. The

18:38

Speaker A

reason I do this is because when you install skills from the internet, you never know what might be inside of them.

18:43

Speaker A

You always want to check first if there's any prompt injections, any malicious code. And giving this instruction right here basically checks the skills before you install them, which is smart to do. When you've installed the claw skills, then you can

18:55

Speaker A

write / reload skills and hit enter. That's basically going to reload all the skills that you have just created and create a new session. And now we are ready to use the skill. So, what you want to do is that we're going to use

19:05

Speaker A

the skill first that's called Elbert IG carousel. This one right here. The way this skill works is that you can either give it an idea, but you can also just go to YouTube. For example, I can take this video right here that I've made

19:16

Speaker A

1,000 hours of building with Claude in 22 minutes. I can copy the URL and I can go back into Claude and paste that in already. Now, this will create a good carousel, but I can give it some more

19:26

Speaker A

instructions. Like I could say, please have the call to action to be a comment YouTube and I'm going to send you the link so we can transcribe that in. And on top of that, we can also explain what

19:36

Speaker A

colors or what theme that we want. And you can even go to Instagram and find one of my carousels or find someone else's carousel. For example, I can just go into search and I can find a viral carousel like this one, for example. So

19:49

Speaker A

Claude can now actually and I can find a viral theme like this one for example which is this like kind of clay icon. I can copy this. I can paste it in and I can say for the theme I want this kind

20:01

Speaker A

of play figures and theme throughout the entire carousel. The carousel should also be around 10 to 15 slides. The reason I say this is because there's a couple of things that determines if you will have a viral carousel or not. And

20:16

Speaker A

one of the things is how long do people actually spend swiping through it? Because again, Instagram wants to keep people on their platform and spend as much time as possible on their platform.

20:25

Speaker A

So if you have a carousel that keeps people engaged for a longer period of time, Instagram and Facebook and all the platforms, they like that. If you have any specific ideas or if you have anything that you want to include in the

20:34

Speaker A

carousel, this is also where you give it the instructions. And don't worry, we can also change later down the line. We can give it updates, we can tune it. But for now, I believe this is going to give

20:42

Speaker A

us a really good result. So I am now going to hit enter. And this will take around 5 to 10 minutes for claw to build out a full carousel for you. And this would usually probably take me around 2

20:53

Speaker A

hours to do if I wanted to do it inside of Canva or something like that. Now we can do it in literally 5 to 10 minutes and we could start this and then we could record our reel on the side or we

21:02

Speaker A

can do something else with our work. This is of course just running in the background. The way this skill works is that it first takes the transcript of the video. So it finds out okay what is the video about. So that's the first

21:11

Speaker A

step. It figures out okay this is what the carousel should be about. The second step is that it then plans out, okay, what should each slide be? And then the third step is that it actually creates the slide. What you can see right here

21:21

Speaker A

though, it says before generating the hickfield MCP is not connected. And the way the skill works is that it uses hickfield for the image generation. So I'll go inside of settings and then I'll go inside of connectors because here we

21:32

Speaker A

can connect the MCP that allows claw to create all of these images and videos and everything. So I will search for pixel.ai and hit enter. And then you just go to MCP and CLI. I'm also going to leave a

21:45

Speaker A

link in the description so you can find it easily. And that gives you this link right here. And it's important that you copy this. Go back into connectors.

21:52

Speaker A

Click add. Click add. And then click add custom connector. Paste. We're going to call this Hickfield. And then in the remote MCP server URL right here, that's where we paste in this URL. And then we click add. And there we go. Now we've

22:05

Speaker A

connected Higfield with our clot account. The next thing we want to do is that instead of custom right here, I'm just going to click always allow. And what this does is that this basically allows claw to do absolutely everything

22:14

Speaker A

inside of the Hixville connector. So it doesn't have to ask us for permissions all the time. We can close this down.

22:19

Speaker A

And you can see it has the slide plan thought out now blocked by one thing, the Hixville MCP. We just fixed that. So now I can say I just added the Hixfield MCP. Please create the carousel. And there we go. Claw is now going to build

22:30

Speaker A

this out. And of course, you only need to connect Hfield once and it's going to remember the connection. So next time we create a carousel, it's going to be a little faster. And you can see it already created the cover. Now I spend

22:38

Speaker A

a,000 hours vibe coding, so you can skip my 10k mistakes. I might want to change this. I'm going to tune it a little bit just so it sounds exactly like me, but kind of crazy that we could create this

22:48

Speaker A

in literally like 2 minutes. And it's using Nano Banana 2 for the image generation. You can even see on the carousel that we have our Instagram handle down here in the bottom left corner. So you of course need to change

22:58

Speaker A

that with your own Instagram handle. And then it has this bookmark right here for saving for later. And now it's going to create all of the other carousel slides.

23:05

Speaker A

And there's 15 in total. But the way this skill works is that it starts all of them at the same time. So it only takes around 10 minutes to generate all of them. There we have it. All slides

23:13

Speaker A

are connected. That took around like 3 minutes or something. Didn't take too long. And I'm just going to go through them. Just going to click in on this first one. And then we can use our arrow keys to go through them. I spent a thous

23:23

Speaker A

coding the number one mistakes everyone makes. Like this looks so cool. Holy. Build the foundation first. By now, price this later. Pick the text for your build. Map the file structure and paper first. This stage takes hours not

23:35

Speaker A

minutes. I think I want to change this on each of these like they kind of read out at one. I want to add on every like subsection I want to add a dash so it becomes easier to read. On every

23:44

Speaker A

subsection text like the three points on each slide, please add a dash before them to make it easier to read. One thing that is true, no matter what content that you make is that you always want to put a bigger proportion of your

24:00

Speaker A

time to the start of a video or to a carousel or to a YouTube video or short.

24:05

Speaker A

It doesn't matter. No matter what content you make, it's about hooking the reader, the audience right in the start of the video. So, you want to spend more time on that. That's a lesson for you right there. But that's why I want to

24:15

Speaker A

give this a bit more love. I spent $1,000 coding. I like that header. This one behind here. So, you can skip my 10k mistakes. I want to change. So, I'm going to say on the first slide instead of skip my 10k mistakes, change that to

24:27

Speaker A

kiss everything I learned, just put that in dashes. Cool. And let's see if there's anything else I want to change.

24:32

Speaker A

I like to like put all of the things I want to change in one prompt because AI is smart enough for that. Build the foundation first. Buy pick the text before build the file structure on paper first. This day takes hours, not

24:41

Speaker A

minutes. Turn off. Yes, sir. The only workflow you need. I really like how this entire carousel is built. This is so cool. Use this for even tiny changes.

24:50

Speaker A

Just hit shift tab to reach plan mode. Rise the plan before it builds level two in D plan. One step of beats. Cool. So that was the first eight slides and then it created the other one right here. Run

24:59

Speaker A

a security review. Do this before it launch, not after. Name the holes yourself. No rate limit on this one right here. Name the holes yourself. Uh this is set twice so we should probably fix that on slide number nine. Name the

25:10

Speaker A

holes yourself. Like you repeated something. Please have two different things pointing to the two valves. Get a second opinion. Two models catch what one misses. That's really cool. Bag it up before you break it. Set it to private always. Make a private rebound

25:23

Speaker A

to make your code AI readable. This saves you millions of tokens. Both niche, not general. Your experiences mode. Come on YouTube and I'll send you the full guide. That is sick. So yeah, please fix these mistakes for me. Thank

25:33

Speaker A

you. Cool. And now it's going to regenerate the slides that I wanted some changes on. That's usually takes 2 minutes or something. And now it is done. So we can say please open it in Finder or File Explorer depending if you

25:45

Speaker A

use Mac or Windows. because now Claude is going to open up in your finder. So you can easily take those files and post them. I am really happy with how this turned out. So we can take all of this.

25:55

Speaker A

You can see here we have all the files and I've actually already uploaded the carousel because I needed a carousel to upload. So we posted this one right here like 16 minutes ago. You can see already one commented YouTube so I can like this

26:07

Speaker A

repost it from my second profile just so everyone sees it. And this is the full result. What I always do is that in the caption I always write comment YouTube for the link. You can actually also get a caption with hashtags and stuff. I

26:18

Speaker A

don't use that as much. There we have it. A full carousel that is extremely professional. That would have taken you a while to do if it was just like a year ago. What I recommend that you do is

26:27

Speaker A

that you build out your own kind of theme. So something a brand that people come back to and they know instantly when they see a carousel that you made it and that it's valuable because you made it. So what what I recommend that

26:38

Speaker A

you do is that for example, I took this image right here of a random Instagram re. If I want to say, okay, now I want to save this. I can just say, can you please create this as a skill and call

26:48

Speaker A

it elbotig carousel play? So I can use all of the things we have done here in this session. By doing this, you basically save all of the things that plaud has learned in this session. So you can use it at any time. Again, plot

26:58

Speaker A

is going to do that. And then next time we can just run the elig carousel play.

27:03

Speaker A

What I'll also do is that like this skill I'm creating now, I'm also going to drop that in the folder just so you have it if you want to create this exact carousel. But again, I recommend that you build out your own style, find some

27:12

Speaker A

theme, find something that you like, and then create a carousel skill around that. And throughout this entire course, when I show you a skill, take it, but make it your own. Add effects. You can basically tell Claw to add anything now.

27:23

Speaker A

So, you need to make it your own because you need to stand out. I have way more skills to show you in this course that completely automates the entire content creation process. So, I'll see you in the next module. This next skill that

27:34

Speaker A

I'm about to show you will literally save you $2,000 a month because with it, you don't really need an editor and I use it regularly. For example, this video right here is completely edited by AI and I'm giving you the skill. So,

27:45

Speaker A

what we're going to do is that inside of our console machine, I'll rename this and I'm going to call this the carousel skill because then always I can just come back to this session if I want to and that sometimes speeds up the

27:56

Speaker A

process. Now, I'm going to create a new session and I'm going to use the skill that's called Albert real wide screen.

28:01

Speaker A

This one right here. And now we need to drag in some footage. So what I can do is that I can take a completely raw video like this one. You can see it needs a bunch of cuts cuz I'm not

28:09

Speaker A

speaking right now and I'm ping and I'm reading off a script. So what I'll do is that I'm going to drag that in. This one right here. This is like the my base right of the video. And then we're also

28:19

Speaker A

going to insert the screen recording which is this one right here. So now we have the two MP4 files. And I'll say I want you to edit this video and make it look extremely clean and extremely nice.

28:29

Speaker A

For the animations, I want you to use this theme right here. And then I like to give it a specific theme. So, just like we did before with the carousels, we can go to the search and we can find

28:39

Speaker A

something that we think, okay, that's interesting. That's a good theme. For example, this video right here could be interesting. It has 3,000 likes and it looks like this. Let's see if there's anything else. This could be interesting as well. This theme is pretty cool, too.

28:49

Speaker A

This one is also all right. This one is actually really cool. So, what I can do is that I can just take some screenshots from this video. So, I'll take this right here. Paste that in. And then we

28:58

Speaker A

can let it run a little more. This right here. Paste that in like this. For example, include clean animations that come in from the bottom. Be creative.

29:07

Speaker A

And now this is also extremely cool. Please also include two B-roll videos that you create via the Hixfield MCP where it matches. Well, and that is all we need to do. I can hit enter now. And Claude is going to edit this reel. The

29:21

Speaker A

way this skill works is that the first thing Claude does is that it transcribes the entire video. So, it transcribes your face and it transcribes your screen share. Then, it aligns the two clips with each other. So, the screen and the

29:34

Speaker A

face, they match. It then takes it frame by frame in the video and zooms in on things when you're talking about them.

29:41

Speaker A

This is specifically good when you're showing a tutorial of something on a computer. However, later in this course, I'll also show you if you're only doing talking head, so only your face, how you can edit those videos as well and make

29:50

Speaker A

them really, really cool. After it's done that, it basically plans out, okay, this is the storyboard of the video.

29:55

Speaker A

this is what we should show here. This is what we should show here. And it basically makes all the decisions for us. It then creates animations using something called remotion that allows cl to create videos. Again, you don't need

30:05

Speaker A

to understand all of this exactly how it works. But it's good to know what tools it uses so you can tell it if you're creating your own seal in the future how to do it. It then also creates B-roll

30:14

Speaker A

using the Hixfield MCP and inserts that in the video as well to make it even more engaging. And at the end, it stitches everything together. It renders the video and gives us a finished edited video. However, usually we want to give

30:25

Speaker A

it some kind of feedback, something that we should improve. You always should expect a bit of back and forth exactly like you would usually have with your editor. Because it's doing all of these steps, it takes a little longer than the

30:35

Speaker A

carousel. This can sometimes take like 15 to 20 to even maybe 25, 30 minutes.

30:40

Speaker A

So, what I recommend that you do is that you start this skill, you do something else, you do some work while it's just running on the second monitor, running in the background of your computer. It's very important specifically for this

30:49

Speaker A

skill that it's running locally inside of Cloud Code. Cool. Let's see the result that it creates. I think you'll be surprised for how good it is. While that is running, the great thing about this is that you can run as many video

30:59

Speaker A

sessions as you want at the same time. So, let me show you something absolutely insane that we can also do with these skills. Right here, I have a video with no screen share. So, there's nothing in the video where I'm actually showing

31:10

Speaker A

something on a screen. I'm explaining something about how to write down a list. So, what I'll do is that I'll drag this video in. I still have my audio on the screen share. So, I'll just drag that in there, the audio only. but it

31:21

Speaker A

should not show this screen share. Now we can use the one that's called Albert real Y like this one and we can say I want you to edit this reel where you take the video from my face from one of

31:31

Speaker A

the files and then you take the audio from the other file and you align them.

31:35

Speaker A

And now again I can go in and I can take any theme or anything that I see inside of Instagram. Another good place that you can do this is things like Pinterest or anywhere really. But for example, this editor here right here looks pretty

31:47

Speaker A

good. So I can take a couple of images like this theme. Paste that in. So I can say I want you to do it in the theme of the pictures that I'm showing you. Paste that in. And then let me restart this

31:56

Speaker A

video so we can get the start as well. Cuz this is pretty cool. This one I think we already inserted, right? Yeah.

32:02

Speaker A

Like this. And then I'm going to say the theme that I give you in the pictures, the animations that you do, please make them in that theme. That font, that color scheme, etc. And the animation shouldn't look like slop. And now we can

32:13

Speaker A

start that with a new clip. So another video. They're working on two separate videos and they can run at the same time. So now you can see if we look right here, we have these two reels running at the same time. Real one and

32:24

Speaker A

reel two. And again, you can do whatever you want in the meantime. Just have this running on the side. I hope you start to see the power of having these clawed content creation skill. And if you don't so far, just wait till you see the

32:33

Speaker A

result of these reels and you will be mind blown because content used to be a thing where you have to spend hours and hours and hours every single day on recording and in editing or you would need to hire like a $2,000 editor. Now

32:44

Speaker A

all you do is that you just record a video that takes you 20 minutes max.

32:48

Speaker A

Give it to Claude Skills and you have a carousel and a video ready every single day. So it really isn't hard anymore to post every single day. And if you don't believe me now, then wait until you see

32:56

Speaker A

the result of these skills. That took a little bit of time around like 45 minutes to an hour. So again, start this and then do work while you wait. But then we end up with this. I hate to say

33:06

Speaker A

it, but AI is making you dump, broke, and unproductive. That is at least how most people are using it. Instead, take a piece of paper and write down all of the things that you do on a day-to-day all the way down to the five minutes

33:19

Speaker A

that you spend checking email. Now, create one ranking for how much time you spend on it every week and run and one ranking for how much money that actually makes you. Now, give this list to Claw together with this exact prompt and it

33:32

Speaker A

will give you your hourly rate for each task and based on that plot will tell you exactly what you need to automate first. And what are you going to see?

33:40

Speaker A

Building a new AI slop website will not be on that list. And just because you see and just because you see in some Instagram re that AI can do something doesn't mean that you should do it. If you want the prompt, come and slob and

33:53

Speaker A

I'll send it to you. That is pretty good. I really like the animations. There are some things that we need to tune, however. For example, the captions are all the way down here and won't be visible in the real. So, I'll go back

34:03

Speaker A

and I'm going to say, well done. We need to move the captions up. Ideally, maybe we can move them up to the Yaxis of where my mouth is and then to the left.

34:12

Speaker A

There's some empty empty space right there. Can you please uh move the captions up there? And again, we can give it a lot of instructions in one prompt. So, for example, what I'm saying is that we move the captions up here

34:22

Speaker A

next to my mouth. Maybe I think that can look pretty cool. This is nice. Write down all of the things that you do on a dayto-day all the way down to the 5 minutes that you spend checking emails.

34:32

Speaker A

And then when I say all the way down to the five minutes I spend checking emails, I think we should have some B-roll there to make it even more engaging. So I'm going to say when I say all the way down to the five minutes

34:41

Speaker A

that I check spending emails, add some B-roll using the Hicksfield MCP, that basically makes me look stressed checking emails. Can you do that, Van Go? And what else do we want to fix? Now create one ranking for how much time you

34:53

Speaker A

spend on it every week and one and one ranking for how much money that actually makes you. Now give this actually makes you. Now give how much money that actually makes you. Now money that actually makes you now give this list of

35:07

Speaker A

claws every week and run and one ranking for and then when I say in one rank and one ranking I'm going to say also around 21 seconds into the video I say and one rank and then one ranking. So I like

35:19

Speaker A

kind of like say it twice. These uh remove the first one so it's more clear.

35:24

Speaker A

One rank and then one ranking. The dictation got that. That's nice. How much money that actually makes you. Now give this list to claw together with this exact prompt and it will give you your hourly rate for each task and based

35:36

Speaker A

on that clause will tell you exactly what you need to automate first and what are your cool and this automate first I don't like either. So I'm going to say and when you write automate first instead of that big label that you put

35:47

Speaker A

on do a line through emails and then the $12 like a green line like checking off the item do that instead. And what are you going to see? Building a new AI slop website. AI slop website will not be

36:00

Speaker A

we're going to add more B-roll. When I say what are you going to see when I say what are you going to see? Then add B-roll there as well of some of me being surprised. You can see we can give it

36:09

Speaker A

feedback. We can go back and forth with Claude and Claude can actually make quite good edits in our videos. Building a new AI slop website will not be on that list. And just because you see not be on that list. I think also we want to

36:22

Speaker A

remove this list. There is also some spacing after when I say not on the list. Remove that silence and let's see.

36:30

Speaker A

And just because you see just because you see in some Instagram re that AI can do something doesn't mean that you should do it. If you want the prompt come in slop and I'll send it to you. I

36:40

Speaker A

think that was all. So let's try and run this right now and hit enter. And that's basically going to edit this video. It's going to make cuts for us. So, it's very similar to having an actual editor where

36:49

Speaker A

you give it feedback and go back and forth. It's the exact same just with claw. And again, what I would recommend that you do is that throughout your day, you just have this running on the side.

36:57

Speaker A

So, now I do something else because this can also take maybe like 10 15 minutes to do, which for an AI is pretty bad.

37:03

Speaker A

But for compared to having a human actually editing, then this will take like multiple hours probably if they're doing something else. But do something in the meantime. We also had the other video. Let's take a look at that too.

37:12

Speaker A

Here the captions are in a bit better spot. If you hate saving money, don't watch this because this one GitHub repo cut your cost with 95%. It's called Omni Rob and it has 45,000 stars on GitHub.

37:25

Speaker A

When you use tools like Claw Code or Cursor, every request goes directly to the company and you're paying full price for every single token. Omni Route fixes that. Instead of paying full price, it checks 290 AI providers every single

37:39

Speaker A

time. And it's it's completely free to use, open source, and it runs on your computer. It even takes your prom, compresses them, so they use less tokens. And then the setup takes like 2 minutes. So unless you hate money, you

37:52

Speaker A

need to set this up. If you want the link, just comment Ralph and I'll send it to you completely for Okay, so there's a bit more things that I want to fix that like the other video way better. So what we're going to do is

38:01

Speaker A

that we're going to do the exact same thing. I'm going to go through and I'm going to give it feedback. If you hate saving money, for example, in the first one, if you hate saving money, I want a

38:08

Speaker A

Hickfield B-roll clip. When I say you hate saving money in the hook, please insert a funny Hickfield B-roll clip of me burning money or something. Maybe not burning money, but throwing money off of a skyscraper. What you'll be able to see

38:21

Speaker A

is that AI can edit pretty well, but when it comes to taste, that's where you as a human still needs to be involved.

38:27

Speaker A

One Git, Watch this, because this one GitHub repo cut your cost with 95%. It's called Omni Ralph and it has 40. It's called Omni Ralph and it has 45,000 stars on GitHub. When you use tools like and then this cursor icon right here, we

38:42

Speaker A

need to fix it. The cursor icon that you have shown is like an actual cursor. You should find the actual cursor logo online. Please find that code or cursor.

38:51

Speaker A

Every request goes directly to the company and you're paying full price for every single token. Omni Route fixes that. Instead of paying full price, it checks 200 every single token. Omni route fixes that. Instead of paying full price, it checks 290. This 290 is a bit

39:07

Speaker A

delayed. The 290 screen is a bit delayed. So, please fix that. I provide us every single time. And it's it's completely and then I say I repeat myself. When I say it's completely free, I actually repeat myself. So, please fix

39:21

Speaker A

that. If you want the We're going to remove that. Cut out the part where I say so unless you hate money, you need to set this up. Just cut that part up.

39:28

Speaker A

And at the end with the CCA they need to comment route not comment omni route. So please fix that too. Link just comment route and I'll send it to you completely for and then all the way at the end you

39:40

Speaker A

cut off me saying and I'll send it for free. So just like yeah extend that a tiny bit. Hit enter on that as well and that will be a good video too. But we had to give a bit more feedback here in

39:49

Speaker A

order to get it real nice and smooth. But how insane is it that Claude can edit videos like this? I'm not even sitting inside of a Capcot or a video editor right now. Claude is doing absolutely everything. This is

40:00

Speaker A

absolutely nuts. So now both skills are running. They're probably going to be running for like 10 to 15 minutes. It takes some time because it needs to rerender the entire video again before it can show it to us. But in the

40:09

Speaker A

meantime, we can just do something else, which is what I'll do as well. I think that took around 10 minutes. Let's take a look again. I hate to say it, but AI is making you dump broke and unproductive. That is I think we still

40:21

Speaker A

need like a more engaging hook. So I'm going to say that again. You want to think about when you make videos like this that all the engagement needs to be right in the start. So potentially adding some B-roll in the start as well

40:31

Speaker A

could be really good. So I'm going to say I want to make the hook even more engaging. So please right at the start when I say that it's dumb, broke, and unproductive. Show B-roll of me that fits that. And the Hixville MCP is so

40:43

Speaker A

good that it can just like just from that instruction it will fix it. Okay, so we fixed that. Let's see the captions. Hate to say it, but AI is making you dump, broke, and unproductive. I don't think the captions

40:53

Speaker A

are that good here either. Id rather have them maybe like right here over my head. So I'm going to say also I want you to add the captions right over my head instead. It's okay that it overlaps a bit with the animation. I think it's

41:04

Speaker A

going to look good in either way. So we give it that instruction as well. I think I say one right there as well. I also say and one and one twice. So please fix that. So it like really

41:13

Speaker A

nicely cut up that actually makes you now give this list to claw together with this. I think when I say claude, it's very important to insert the icon as well to make it even more engaging. When I say claude, please add the icon to

41:24

Speaker A

instead of the text. This might be a little too crazy. I think will tell you exactly what you need to automate first.

41:30

Speaker A

And what are you going to see? Building a new AI slot website will not be on that list. And just because you see and just building a new AI, maybe we just cut that out. So I say and when I say

41:42

Speaker A

and what you'll see that part of it, please just cut that out of the video. I don't like it. So it just skips. So next part Icelo website will not be on that list and just because you see and just

41:52

Speaker A

because you see and we also have just because you see here twice and just because I see by the Instagram one it also being said twice. What is very important is that when you think about creating short form there should be

42:03

Speaker A

nothing in that video that's not engaging or valuable. That's why people drop off. If you have like 10 seconds of something that's not interesting, something that's not engaging, then people drop. So as you do more and more short form, you kind of get that short

42:14

Speaker A

form sense that things need to grow fast and things needs to be engaging. In some Instagram re that AI can do something doesn't mean that you should do it. If you want the prompt comment slop and I'll send it to you. What are you going

42:26

Speaker A

to see building a new AI slop website makes you? Now get all the way down to the five minutes that you spend checking email. Now I hate to say it, but AI is making you dumb, broke, and unproductive. That is at least how most

42:40

Speaker A

people are using it. Instead, take a piece of tape. I hate to say it, but AI is making you dump, broke, and unproductive. Cool. Let's see how that goes. And I think the other one is still editing. Okay, now we have the other one

42:51

Speaker A

as well. Let's see how that performed. If you hate saving money, don't watch this because this one GitHub repo caught your cost with 95%. It's called Omni Ralph and it I think the 95% should show for a little longer. The 95% should show

43:05

Speaker A

for just a tiny bit longer so it fits better with timing. When I then say mention the GitHub repo, it should then cut. So make that transition a little more spiffy. I don't know if Cord knows the name spiffy, but but let's see. Oh,

43:16

Speaker A

actually before I run that, I want to run it all in one prompt. So I'm going to stop it and then we can check the rest of the video. Has 45,000 stars on GitHub. When you use tools like Claude

43:26

Speaker A

Code or Cursor, every request goes directly to the company and you're paying full price for every single token. Omni Route fixes that. Instead of paying full price, it checks 290 AI providers every single time. It's completely free to use, open source, and

43:41

Speaker A

it runs on your computer. It even takes your prompt, compresses them, so they use less tokens. And then the setup takes like 2 minutes. If you want the link, just comment brow, and I'll send it to you completely for free. And then

43:53

Speaker A

we have two reels that are ready to post where I didn't touch any editing at all.

43:57

Speaker A

How insane is that? So, let's let these run and then I think the third time is the charm for all videos. There was two back and forths until we have something that I really like. I think we should

44:06

Speaker A

maybe change the audio as well, like the song. But let's see. And there we have it. Both are now done. Let's see what the result is. I hate to say it, but AI is making you dump, broke, and

44:17

Speaker A

unproductive. That is at least how most people are using it. Instead, take a piece of paper and write down all of the things that you do on a day-to-day all the way down to the 5 minutes that you

44:28

Speaker A

spend checking email. Now, create one ranking for how much time you spend on it every week and one ranking for how much money that actually makes you. Now, give this list to Claude together with this exact prompt and it will give you

44:40

Speaker A

your hourly rate for each task and based on that plot will tell you exactly what you need to automate first. Building a new AI slop website will not be on that list. If you want the prompt, comment slob and I'll send it to you. I think

44:52

Speaker A

that's pretty perfect, engaging, and I changed the hook so it shows like this lazy version of me first. Let's see the other one. If you hate saving money, don't watch this because this one GitHub repo cop your cost with 95%. It's called

45:06

Speaker A

Omni Rob and it has 45,000 stars on GitHub. When you use tools like Claw Code or Cursor, every request goes directly to the company and you're paying full price for every single token. Omni Route fixes that. Instead of

45:20

Speaker A

paying full price, it checks 290 AI providers every single time. It's completely free to use, open source, and it runs on your computer. It even takes a prompt, compresses them, so they use less tokens, and then the setup takes

45:33

Speaker A

like 2 minutes. If you want the link, just come and route, and I'll send it to you completely for free. I think that's pretty good as well. It took a decent amount of back and forth, but the way

45:41

Speaker A

again I work, I just watch it, fix something, work on something else in the meantime, and then just go back and forth. And maybe in total every day, it takes me like 30 minutes. But these are ready to post. So I can just download

45:51

Speaker A

this one now, and I can download the other one as well now. Done this. Let's download this one, too. I just need to air drop them to my phone, and then we can post them. I hope you see the power

46:01

Speaker A

of this that you don't need to learn editing yourself anymore. And two, you don't need to hire a $2,000 a month editor when you're just starting out and you have 100 followers. This makes it extremely doable to get all of your

46:12

Speaker A

content done in literally just like an hour a day. One of the biggest reasons that people don't start or stay consistent with posting on social media is that they simply just can't find the time. Either they have a full-time job

46:23

Speaker A

and that's taking all their time or they're running their business and they're focusing on working in their business. So, they say, "Well, I don't have time to post content anyways." But I guarantee you that if you scroll a

46:33

Speaker A

little less on social media and instead you spend one hour a day using these skills, then you'll be able to create on the platform instead of consume on the platform. And that difference is enormous. So what I'll do now is that

46:44

Speaker A

I'll post one of these videos on my Instagram. I'll take one I like the most and post that first and then I'm going to post one later in the evening as well. Let me explain to you a bit about

46:53

Speaker A

when you should post. This only works when you have a bit of followers. So in the start, you're just posting out and you're getting data. When you have a bit of data, you can go inside of your professional dashboard and you can go

47:03

Speaker A

inside of views and then go inside of audience. And what you'll be able to see right here is the follower active time.

47:10

Speaker A

And what you can see is that my followers are active at around 6:00 p.m.

47:13

Speaker A

And usually you should post around 1 hour before that 6 p.m. window in order to get the video pushed as much as possible in the start. So, I'm actually a little bit late already. I should have been posting like an hour ago, but I

47:25

Speaker A

think it's going to be all right if we post them. You can post through APIs.

47:28

Speaker A

However, I would usually recommend to build trust with Instagram. And the way you do that is that you upload reels through your phone. People say that it doesn't matter because it's official APIs, but I swear I've seen a massive

47:38

Speaker A

difference in views when I've posted it through an API or when I post it manually. Let me see which one I like the most. Is it this one?

47:45

Speaker A

I hate to say it, but AI is making me dumb, bro, and unproductive. That is I think I like the other one better. So, we're going to choose that one posted.

47:52

Speaker A

If you hate saving money, don't watch this because this one GitHub repo cut your cost with 95%. It's called only routed and let's take it right here. Say the CTA at the end is router if I remember correctly. But let's see. Yeah,

48:06

Speaker A

route is what I tell people to comment. So set like this and then I say in the caption I say comment route for the link like this. And later in this video, I'll show you how you can set up automations

48:18

Speaker A

as well in the best way possible and the cheapest way possible where you're not paying $500 a month for Mini Chat. I have a trick there. There we have it.

48:26

Speaker A

Now we have to post. So now I can click share. Watch this. I'm an 18year-old.

48:30

Speaker A

This is a pretty good video. So we'll save this for later. Might be inspiration. And you can see the carousel that we created earlier has 20K views now. And it seems like it's growing. It's a bit under baseline, but

48:41

Speaker A

it looks like it's going to take over. There we go. Now you have seen the process for how you can edit reels just by using a claw skill. Don't worry, it's going to get even more insane. I have

48:49

Speaker A

even more cool skills to show you. But I hope you see the power of this that you don't have to spend 4 hours every single day creating content anymore. If you know the right claw skills, which you will after watching this course, then

48:58

Speaker A

you can literally spend not even an hour a day, maybe 45 minutes a day and get out two reels and two post every single day. What a time to be alive. Now, we've given Claude a bunch of instructions. We

49:08

Speaker A

have this reel right here, which is kind of like a green theme that we created based on another theme. And we also have this one that's kind of like a dark green theme. So what I'm going to do is

49:16

Speaker A

that I'm going to say I really like how this video turned out. Please turn it into a skill that you call Albert real screen green. Something like along those lines and then uh create everything that you've learned inside of this

49:27

Speaker A

conversation. Read it over again. Put that inside of the skills so we can create videos exactly like this very easily. Mess that up a bit. So I'll let code type write it out better. There we go. And then we hit enter. And same in

49:38

Speaker A

this. I'm going to say I really like how this reel turned out. I want you to create a skill that you call Albert real no screen bright green. Something along those lines. Again, we're going to let code type fix it up so it's a little

49:50

Speaker A

better. See, messed that up. No screen bright green. Hit enter. And now, basically what plot is going to do is that it's going to take all of the learnings that we have given it, all of the feedback back and forth about how to

50:00

Speaker A

do this. It's going to take that and it's going to create a new skill. In the next video, I'm going to show you how you can take a random format. And this is super crucial to learn how to

50:08

Speaker A

actually create skills. So when you have spent a lot of time doing something, you create a skill and then it becomes much much faster when you do it the next time. Now it's asking us what it should call it. It should call it Elbert real

50:17

Speaker A

green. So let's submit that. And the same one maybe here. Maybe it doesn't want to ask us that. That's fine. But this is just the basics. In the next part of the course, I'm going to show you how you can create some insane

50:27

Speaker A

formats also with claw editing. I'll basically show you how you can recreate some of the viral formats that you see online that would usually cost you an editor. It's going to be dope. Let's get into it. I'm about to show you something

50:37

Speaker A

absolutely insane. We just went over how you can build some already pre-existing skills, how you can take those and turn them into videos. However, let me show you how you can create your own skills based on viral videos as well. For

50:49

Speaker A

example, I can go to my page and I can take a video format that I think works really well. Like this one right here, the worst and best niches to sell AI to.

50:57

Speaker A

It's this tier list format right here. We can recreate that with AI as well.

51:00

Speaker A

All we need to do is just copy this URL right here and paste it in and say, "I want you to recreate this tier list video. I want you to take one of my Instagram real skills. Look at how we

51:12

Speaker A

cut it up. And then I want you to take all of that information and build a new skill for this tier list type of video." I can even take like a screenshot of it as well so you can see what I mean and

51:22

Speaker A

paste that in too. And then you want to say, "When you're done with this, then I want you to create a new skill for this tier list kind of video." And then we can just paste that in and hit enter.

51:31

Speaker A

Because what's going to happen now is that Claude is going to take one of our previous videos. It's going to take the knowledge it already has, how to create B-roll and how to cut things up, and it's going to create a new skill in this

51:41

Speaker A

format. And then, just like before, you go a bit back and forth about what needs to be better, what needs to be changed.

51:47

Speaker A

You can literally just tell it anything and it's going to change it. It can change anything in the video. Basically, what I did is that I gave it two raw videos of me doing a tier list type of

51:56

Speaker A

video for the best AIS for research. Again, a raw video of me just talking, no cuts in it at all. It's 2 minutes and 55 seconds long. And I just took those clips, gave it to Claw, and told it to

52:07

Speaker A

recreate this viral editing of like this tier list. And this is what we end up with. Chat GPT is absolutely terrible for research in 2026. And anyone that says otherwise are stuck in 2023.

52:18

Speaker A

Copilot is even worse. I'm convinced anyone using C-Pilot for anything is forced by their boss because it's made by Microsoft. Perplexity is really good.

52:27

Speaker A

I really like the Plexity search API. Grog is also really good specifically for news related things because it has access to all of X. I'm putting it in A tier. Menace is all right. I wouldn't really recommend it for research. So,

52:39

Speaker A

I'm going to put it in B tier. Claude isn't really that good. Isn't really that bad either. I'm going to put it in here because Gemini is the absolute goat of research because it's based on all the data from Google and because

52:51

Speaker A

Notebook LLM is also based on Gemini. It's also goed for research. If you want a fully free guide for what AIS to use and when, just come in free and I'll send it to you completely for free.

53:01

Speaker A

That's pretty cool, huh? A fully edited reel. This one is arguably even better than the other ones that we created.

53:07

Speaker A

Looks extremely professional. If an editor sent me this, I would have thought that they would edit it themselves. This skill is so cool and it even has B-roll that it has done with Hicksfield to make it even more

53:17

Speaker A

engaging. It's almost scary for how realistic this looks. Basically, what we're going to do now, if it didn't do it already, is that all of the things that you have learned in this session, recreate a new skill that you call

53:28

Speaker A

Albert real tier list with all of these learnings so we can recreate videos like this in literally one. I'm not sure if it already created a skill, but I'm just going to ask it because now we literally have this skill which is one format,

53:39

Speaker A

right? So what you want to build up is that you want to go on Instagram, you want to click search, and you want to find a bunch of formats that you can just recreate over and over again. For

53:46

Speaker A

example, this with like different icons is also going viral right now. So that could be a format that we could use.

53:52

Speaker A

There are a bunch of different formats that we can just take, recreate with another subject and then make that into a claw skill for every single one. Cuz what will then happen is that you're going to have like 20 or 30 or 50

54:03

Speaker A

different formats and claw skills. You just record it. It takes 10 minutes. You give it to Claude and it's going to recreate that format perfectly every single time. If you build up that pack of skills that is your unique format

54:13

Speaker A

because you can make it your own as well. You can tell Claude to add different things or remove different things or add sounds or whatever. You can make it your own. And then you basically have unlimited edits just by

54:22

Speaker A

giving them to Claw. So I'm going to let it create this skill. I'm of course also going to give you this skill right here.

54:26

Speaker A

So you have it as well if you want to steal this tier list format because you can basically do this in any industry.

54:31

Speaker A

In the next module, I'm going to show you how you create some insane Instagram stories. Yeah, we can also do that with AI. Let's get into it. The next skill I'm about to show you goes so dummy as

54:39

Speaker A

well because that's one of the skills that actually directly makes you money. One of the best ways to monetize on Instagram is through Instagram stories.

54:47

Speaker A

This is one of the benefits from Instagram that Tik Tok and YouTube doesn't really have in the same way. You can either run traffic directly to a link or the best way is to run traffic directly to DMs. And we of course have a

54:59

Speaker A

skill for that as well. If you write Elbert story and I'm of course going to give you all of these skills in the folder as well and you then insert this is basically just a folder with a bunch

55:08

Speaker A

of kind of like aesthetic pictures that I have of the boys and of me of me different places. This is me on a safari. This is just a picture of me working. This is me a picture of me

55:20

Speaker A

speaking at an event. What I'm basically going to do is that I'm going to drag in this folder right here so it has the context. And then I'm going to say create a high converting IG story for my

55:30

Speaker A

software product build myagent.io where anyone can build an AI agent in literally like 10 minutes. Something that usually would take multiple days and then hit enter. What I'm talking about is this software product that I have right here. It's called Build My

55:43

Speaker A

Agent.io. You can build AI agents with it. And I'm basically just going to get it to create a high converting IG story that's going to use the images that I just showed you. and it's going to base it on this product. And you can of

55:53

Speaker A

course do that with any product, whatever your product is. What it's going to do now is that it's going to write out the script for what should be on each slide. You can see that now what is the story aimed at? Let's do agency

56:03

Speaker A

owners, freelancers. What should the DM turn into? Book a call. Reinforce proof. What real numbers can I use? Agents go for anywhere 200 to 500 bucks a month.

56:13

Speaker A

It's not going to take this information and create that high converting IG story all without us having to do anything.

56:19

Speaker A

Usually, you would have to sit there on IG and you have to like create these Instagram stories and it would take like half an hour to create a good story. But look at how fast we can do this. And

56:26

Speaker A

again, while we're doing something else, that's the beauty of this. It is that you can create content and you can do everything you would do in social media on the side while you're doing something else because talk can just run in the

56:37

Speaker A

background. This usually takes not as long as the video. This usually takes like 5 minutes for it to do. And there we have it. That took actually only about like 2 minutes and it gives us a fully finished Instagram story. Look at

56:48

Speaker A

this. This looks like the high converting Instagram stories that you see like coaches and consultants and people do on Instagram. I don't really use them that much, but this skill literally creates them in like two minutes. 10 minutes, not 10 days. That's

57:00

Speaker A

how long an AI agent takes. Now, the same build used to eat your whole week.

57:03

Speaker A

Nobody told the people still charging by the day. Stuck in the build. LA see it takes these images that I have in my camera roll of myself and places I've been. And it creates this full IG story.

57:15

Speaker A

It is three steps. Now, describe what the agent should do. Connect the air tools. Hit deploy and hand it to the client. Agent self or la. Who's this for? DM me agent. I will show you the first agent live. 15 minutes. No pitch,

57:25

Speaker A

no slides. Only if you already sold to clients. You see, this might not be the best product to create an Instagram story for, but you can literally do this with any product that you have. You can also optimize this. You can tell it to

57:36

Speaker A

add logos. You can tell it to remove things. It's fully customizable with Claude. One skill creates IG stories like this. Pretty cool. But we are not even halfway through this video. But what do you actually do when someone DMs

57:47

Speaker A

you? Because we've used this call to action of getting a DM in our carousels and our reels and in our IG stories. How do you actually set that up? So when someone DMs your agent that you then send them something and how do you do it

57:58

Speaker A

without having to pay an insane amount for the software? Well, let me show you.

58:01

Speaker A

Let's talk about something very, very important, which is that most creators actually suck at monetizing. They might know how to get views. They might know how to get followers. But when it comes to actually monetizing their audience, they absolutely suck at it. Here's how

58:15

Speaker A

you fix it. You need to think about content like a funnel. And it doesn't matter what kind of content you're doing. If the goal is to monetize, then you need to think about your content as the top of funnel. So content is what is

58:28

Speaker A

letting people know about your stuff, things that you're offering the world. Let me show you an example of what not to do. This video right here is my most liked video ever. It has 115,000 likes and an insane amount of comments

58:40

Speaker A

as well. Guess how many followers this reel got me. It got me 2,000 followers, which yeah, it's really good for one reel, but I think this video has like 3 million views. And 3 million views into 2,000 followers. That is not good

58:53

Speaker A

numbers. Then we have this one right here that has half the amount of likes and also around half the amount of views. But can you guess how many followers this reel got me of me just showing how to build an agent? It got me

59:04

Speaker A

25,000 followers, which is over 10 times the amount of followers. And something that's even worse is that the followers that followed me from this page right here are non-engaged followers that don't even know what my face looks like.

59:16

Speaker A

So step one of a funnel is to find out, okay, what kind of audience do I actually want to attract? And this, if you mess this up, then nothing else that you do in this entire course will matter. If you don't attract the right

59:28

Speaker A

audience, then there's no point. and you're going to get people that are not qualified to buy at the end of the day anyways. Then we have step two, which is that you want to nurture the audience.

59:37

Speaker A

Usually, people watch your content over and over and over again before they say, "Okay, now I'm ready to think about buying." So, you need to keep posting.

59:44

Speaker A

You need to keep showing up every single day before people want to buy from you.

59:48

Speaker A

And we're going to talk about this later as well, the difference between short form and long form, but it takes a lot of hours before someone is ready to buy from you, which means that you need to nurture your audience. For example, if

59:59

Speaker A

you're on short form, they need to see a lot of short form videos before they're ready to buy from you. Step three is that you find some way to get leads. And I'm going to show you later in this

60:08

Speaker A

course how you can set up automations. Think mini channel automations, think follow automations, all of that. I'm going to show you the great setup that you need no matter what kind of brand and content you're doing. And then step

60:19

Speaker A

four, you of course need them to convert. You need to think about this as a whole funnel and things that align with each other. Because if you [ \_\_ ] any of these stages up, that means that you

60:29

Speaker A

create a blocker right here and then you have absolutely zero leads that actually ends up converting. And it doesn't matter where it is in the funnel. If you don't have the right automations in place, then this will still block the

60:39

Speaker A

funnel. So, you won't have any leads. And if you plug it down here, this will still block the funnel. You won't have any good leads. And if you plug it at the top, of course, there's nothing that comes in the funnel. So, we're going to

60:47

Speaker A

talk about the exact right setup for your Instagram, how you figure it out, and I'm going to show you my exact setup for creating automations. And if you're not trying to build your own personal brand, but you're watching this course

60:57

Speaker A

in order to build someone else's personal brand, then this part right here with automations is also one of the parts where you are the most valuable.

61:04

Speaker A

When you have this experience and these skills, you can sell them to other creators that don't know this. And there are a lot of people making a lot of money with that. Let me show you an example. This right here is Marvin from

61:13

Speaker A

our community. We basically have a school community where we help people a little more onetoone. And he joined the 1% without knowing anything about AI and got to $30,000 in a month. And guess how he did that? He sold to creators with

61:24

Speaker A

the exact same systems that I'm about to show you later in this course as well.

61:28

Speaker A

By the way, if you're interested in knowing more about this community right here, then I'll leave a link in the description. So, let's talk about the full setup for how you either monetize your own audience when you build it or

61:37

Speaker A

how you help someone else monetize their audience. Let's get into it. Before I show you my setup, let's talk about the three ways you can actually monetize an audience. Method one is brand deals.

61:47

Speaker A

Companies will pay influencers and creators to promote their products. So, here you're promoting other people's products. What does this mean? Well, this means that you get paid x amount of dollars upfront. Sometimes there's also like CPM deals, which means that you

62:00

Speaker A

basically get paid the amount of views that you're getting, but usually it's like x amount of dollars up front or you on a retainer, but you're basically paid to post about a specific product. This also means that you have zero revenue

62:10

Speaker A

share and 0% ownership. You don't own any stake in the company. Then we have the second way which is that you become an affiliate for someone. Again, here you're promoting other people's products. But here you get usually nothing upfront. And then you get

62:23

Speaker A

usually anywhere between 20 to 40% revenue share depending on the company. And then you also usually have 0% ownership. And now comes the third way.

62:32

Speaker A

And this is my favorite, which is that you can build your own products. Instead of promoting other people's products, you're now promoting your own products.

62:40

Speaker A

But again, you're paid nothing upfront. You're posting for free. You're not being paid anything to post. You're not getting any revenue share, but you have ownership. And just maybe like a side tangent, but every rich person that you

62:52

Speaker A

know, Elon Musk, Mark Zuckerberg, every billionaire has made their money not from a revenue share, not from a salary, they've made it from ownership. So if you want to make a lot of money like you can live good on these one and two but a

63:03

Speaker A

lot of money is always made from having ownership from having shares from having equity in a company. However I would say the sweet spot is to do all three. If you have a good brand deal on the table

63:13

Speaker A

definitely do that. If you have a good affiliate deal on the table definitely do that but also build your own products. That is what we have done when we are promoting build my agent to our audience. It's also what we have done

63:23

Speaker A

with our school community. You build your own products where you also retain 100% of the money. Why are we going over this? Well, this becomes very important when you think about, okay, the audience that you're trying to target. If you're

63:34

Speaker A

going heavy on brand deals and affiliate deals, which a lot of people are doing as well, there's nothing wrong with that. Then you probably want a wide audience. You want as many views as possible and as many eyes on you as

63:44

Speaker A

possible. However, if you have a very niche product, you probably don't want everyone to watch your content. You only want people to watch your content that are actually qualified for your exact product. So, you need to know before you

63:54

Speaker A

start how you're going to monetize your audience, why you're building a brand in the first place because for the rest of the funnel, this becomes crucial. Nice.

64:01

Speaker A

Let me show you my entire setup from new viewer all the way down to the conversion, the automation setup I've set up. I'm going to show you absolutely everything. There's going to be some crazy source. Let's get into it. In

64:11

Speaker A

order to build a funnel that actually works, you need to do this. And if you don't do this, you would be losing out on so much revenue. So, there's two big opportunities, of course. Either you can do it for yourself or you can find

64:22

Speaker A

creators that don't know how to set this up and set it up for them. Let me explain to you the full content setup checklist that you need to have in place in order to maximize how good your funnel actually is. The first one is

64:34

Speaker A

obvious. You of course need to link to your product. The thing that you're actually selling, you need to link that in your bio. And I would recommend having a resource that is free initially. For example, we have our

64:43

Speaker A

school group that has a 7-day free trial. So basically in my videos I tell people that you can go in and you can grab a free resource inside of our community. Most creators also skip this.

64:52

Speaker A

You can see people look at the URL as well and they think free group. Okay that's free. I'm going to see what this says. So if you can if you're using something like Linkree or if you're using your own domain it's a really

65:02

Speaker A

really good idea to have something with free if it's a free resource of course included in the URL. So we need to have the link set up in our profile. In my experience, links will drive the majority of their traffic, around like

65:15

Speaker A

70% of it. The rest comes from what I'm about to show you now, which is that you can set up automations. However, if you set up this the wrong way, you would end up paying $500 to maybe even $1,000 a

65:25

Speaker A

month if your page all of a sudden blows up. So, I'm going to show you the best setup, and I'm going to show it in two different softwares. The first one is Go High Level. You can connect your

65:34

Speaker A

Instagram account to a GoHighle account, and then you can set up automations. I'm going to show you what automations I'm talking about in just a second. And the second one you've probably heard about before is called Minihat. Inside of

65:44

Speaker A

here, you can also set automations. The problem is that Minihat scales on contacts. So when you start blowing up, you're going to be paying a lot for Minihat. However, Minihat has one automation that is extremely crucial. So let's talk about what automations we

65:57

Speaker A

actually need. There are three different automations that you should have. The first one is the most used and this is the comment automation. For example, you can see in one of my post, I say comment free to stay up to date. And a lot of

66:08

Speaker A

people, you can see 65 people on this post, this is on my second page, has commented free on this post, right? So that's interested leads. What you set up is that when someone comments a word, you then send them some kind of resource

66:20

Speaker A

or some valuable thing that they want. Let me show you how to set this up in both minihat and go high level. In go high level, you do it like this. You do it via a workflow. So you create a

66:30

Speaker A

workflow inside of go highle where the initial trigger is this action right here Instagram comments on post and then you choose what page it is. Right now I haven't connected my page but you connect your page. I'll show you how to

66:42

Speaker A

do that in just a second. And then you basically write post type is a publish post and it contains phrase and for example the word right here that people are commenting is 1%. Save that trigger and when someone comments 1% we have the

66:54

Speaker A

Instagram DM action right here that just says get a completely free guide in our free community. Check it out here. yada yada yada. So, this post obviously said, "If you want a free guide, just comment 1% and I'll send it to you." And you can

67:05

Speaker A

see how many people have commented there. 6,500 and we have a bunch of other keywords like agent and AI that has 3,600 and 1,000 people that have commented. This is an extremely important automation to set up because if I didn't set this up, only a fraction

67:20

Speaker A

of the people that have commented here would actually go to the community. That's how you set it up inside of Go Highle. Let me show you how to do it with Manyhat as well. If you're using that inside of ManyHat, go to the

67:29

Speaker A

automation tab, click new automation, and then this one right here, auto DM links from comments. It's a standard template. Now, you can choose what post you want to do it for. I recommend that you just do it on any post, a real, and

67:41

Speaker A

then you write in the word. So, this would be 1% for example. And then I would recommend turning this off. These reply to that comments under the post.

67:48

Speaker A

It adds comments to the the post so it looks like the post has more comments than it actually does. But I wouldn't recommend having it on cuz right now Meta is doing some weird things with these automations. Some pages are

67:58

Speaker A

getting restricted based on these. So I would recommend turning that off and then clicking save. Then you have the opening DM. I'd recommend writing something like this. Click below to receive the resource and then an arrow like this. And then we have send me the

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Speaker A

link. And then this is a key feature that Minihat has which is extremely useful is asking in a DM for a follow before they get the link. And I usually write something like this resource is meant for followers only. Follow the

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Speaker A

page and then click below like this. And then instead of following write yes I am following. Click save. This will now check if the user is actually following.

68:35

Speaker A

And only give them the resource if they're actually following. And this is a follower farm. It gets so many followers where you give a resource in exchange for a follow. And then when they then follow and they click yes I'm

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Speaker A

following. You can write here is the resource. this community is free as a trial etc. And then I will insert my large school community like this for example right and then click set live and now if anyone comments 1% they're

68:59

Speaker A

going to receive that follow flow you want to do this the right way however cuz there are some restrictions now that me is doing if you're sending too many DMs but I'll talk about that later in the course. So that is how you set up

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Speaker A

the comment automation in both Minihat and in go high level. By the way if you want to try these softwares usually they have a 14-day free trial. However, if you sign up with my affiliate link, then you get a 30-day free trial. So, I've

69:20

Speaker A

left the link right below in the video. I'm not sponsored by Many Shadow or Go High Level. I just generally like the products and I use them every day. And of course, those affiliate links also give me a bit of kickback. The second

69:29

Speaker A

automation that you need to set up is a DM automation. Basically, what this does is that when someone DMs you a word, it's very similar, then you either start a conversation or you send them a resource. And we're going to talk more

69:40

Speaker A

about this automation. You need to set this up because for our stories that we're going to talk a bit about how you can monetize through stories. This automation is absolutely crucial. You create that inside of go high level. Let

69:51

Speaker A

me create a new workflow and click start from scratch. In go high level, the way you can set it up is like this.

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Speaker A

Basically where the trigger looks like this. It's customer reply and then the reply channel is Instagram and the message body contains and then these keywords right here. Go high level is a bit harder to set up than Minihat in my

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Speaker A

opinion. But we're going to talk about the difference between those two platforms in just a second. So when someone DMs us the word for example 1% then we send them the first message which is yo this is not for everyone

70:16

Speaker A

only for small percent of serious people that actually wants to build and scale an AI agency is this even for you we get people to reply basically we wait 10 minutes for them to reply to the message if they don't reply we send them a

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Speaker A

follow-up message like this and if they reply then we ask them a couple of questions and then send them the link.

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Speaker A

This is a bit of an advanced flow, but what I would recommend that you do just in the start is that if someone DMs you a specific keyword, then you can, for example, send them a message with the

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Speaker A

actual resource, right? So, it's similar to this one right here with when a word gives you a resource. This is set up so it starts conversations as well. We'll talk a bit about having an appointment set in just a second, but for now, this

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Speaker A

automation you also need. And then we have the last automation, which is also crucial to set up, which is send resource to followers. This is a kind of new automation that's possible to do now and it's only some accounts that are

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Speaker A

reputable that have this feature. But basically the way it works is that when someone follows you then you can also send them a resource and this feature is a minihat only feature. So this is not possible inside of go high level. It's a

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Speaker A

feature that only minihat has gotten access to from meta from Instagram and from Facebook. The way you turn it on is that inside of settings you then go to Instagram and then you can see right here say hi to new followers still in

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Speaker A

beta. a onetime welcome DM sent through message official API yada yada yada the moment they follow we can click set up and here you can see an opening DM basically the way you can say is like hey there thanks for the follow we have

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Speaker A

a community of 165 AI founders if you are interested in joining that as well should I send over the link and then the response can be yes send it over and then you can say this is our community

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Speaker A

you can test it for free and Then we can put in the link of our community right here and paste that in just like this and then click go live. Basically what's going to happen now is that anytime

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Speaker A

someone follows you, they're going to get this message. Hey there, thanks for the follow. And if they are interested, they're going to click yes, send it over, and then they get the link to the community, which again just nurturing

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Speaker A

the audience with these automations driving more traffic into the bucket to whatever product you have down here.

72:23

Speaker A

These are the three type of automations that you need to set up in order to maximize the amount of traffic that you're getting from your content. But in this guide of setting it up, I've shown both highle and minihat. So what would I

72:34

Speaker A

actually recommend if you're just starting out? Well, let's first talk about the pricing. Go high level is by default $97 a month, which is fairly expensive. That is for free sub accounts. So three different Instagram accounts that you can have. If you want

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Speaker A

unlimited sub accounts, then it's $297 a month. Many chats starts a lot lower. It's I think it's $20 a month if I remember correctly. It is $17 a month.

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Speaker A

But then where Minihat is bit smart so to say is that it scales per contact. So as soon as you get more contacts through your Instagram profile, basically a contact is every time you add someone, every time someone follows, that's a new

73:08

Speaker A

contact, right? And they stay inside of Many Chat forever. So just kind of like compounds over and over and over again.

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Speaker A

Unless you do this trick that I'm about to show you in a second. So this basically scales infinitely, right? As you grow, it gets more and more expensive. This is an infinite sign, by the way. So, if you're just starting out

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Speaker A

or if you are building this out for someone else, what would I recommend? If you're just starting out, I recommend the mini chat subscription first because you're starting at a lower price point, right? But when you start scaling, I

73:34

Speaker A

recommend that you have the DM automation and the comment automation inside of go high level where you're paying $97 a month and then you only use the set resource to followers inside of Minihat. So, it's actually kind of a

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Speaker A

hybrid. You use both. Again, if you're trying to get started with these tools, I have affiliate links in the comment section. Not sponsored to say this. This is my honest opinion. And in those free trials, you don't get a 14-day free

73:54

Speaker A

trial like it says here on the main mini chat page. You actually get 30 days instead. So, make sure to check that out. Cool. So, these are the kind of automation that you want to set up in order to drive as much traffic into your

74:03

Speaker A

funnel as humanly possible. Let me explain a couple of more tips that you need to know about Instagram that I've learned over the last 2 years of posting on the platform. Let's get into it. For posting on Instagram for over a year now

74:14

Speaker A

and growing 300,000 followers, there's a couple of things that I've learned that are quite crucial. So, in this section of the course, I'm literally just running you through what to do and what not to do in different scenarios when it

74:24

Speaker A

comes to followers, stories, everything. And these couple of tips will literally save you so much headache. It's insane.

74:30

Speaker A

The first thing you have to understand is that when it comes to followers, it's really a quality over quantity gain. Let me show you an example. This video that I have right here has 115,000 likes. I think I showed it earlier in this course

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Speaker A

as well. But from that video, I only gained 2,000 followers. And those 2,000 followers were terrible followers because they didn't follow me for the right reason. Let me show you the clip right quick so you understand what I

74:52

Speaker A

mean. It's basically just like a time-lapse video of saying infinite money hack. Rend a video with your boys.

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Speaker A

Don't leave until you make 100K. And it's basically just like a time lapse over the day. And you see a bunch of comments, a bunch of likes, but did it actually make me any money? Did it help me monetize my products? Definitely not.

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Speaker A

Then we have this video which has half the amount of likes, but you can see way more comments. And this video right here got me 25,000 followers. And did that make me a lot of money? Yes. That one

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Speaker A

video probably has made me like $50,000 at least in revenue. So when it comes to the kind of content you're making, make sure that you think about, okay, you actually want quality followers for the goals that you're trying to reach. The

75:29

Speaker A

next thing you need to know about is story reach because Instagram has its own algorithm for how Instagram stories work. Basically, in short, the way the algorithm works is that a a story is not shown to your entire audience. It's not

75:42

Speaker A

like I can post an Instagram story and it instantly gets 300,000 views, not even close. Instead, the way that the story works is that it tests the audience. It basically shows the story to a couple of people, says, "Okay." And

75:54

Speaker A

then that audience basically determines, okay, do they like it or do they not? And these are things like saves, profile visits, link clicks, etc. And then it goes to a little larger audience and a little larger audience. And every single

76:05

Speaker A

time it determines if it's a good or a bad story. And that's how it determines how big of an audience it's going to show to you out of your followers. So what can you do in order to get a better

76:16

Speaker A

performing story? Well, the first story that you post should always be engaging. You should catch people attentions.

76:22

Speaker A

There are also a trick that you can put a stick of like a survey or something similar where people actually engage with the story. That shows Instagram that it's a good story and it's going to keep pushing it out. A thing that you

76:32

Speaker A

want to watch out for are links. Instagram doesn't like when you send people off their platform. So, one thing that's going to be a big red no in your stories are when you include links in that story. So, when you like have a

76:45

Speaker A

link right here, right? You've seen them before in Instagram stories. That hurts conversion. You're going to get way less people seeing your story if you do that a lot. Instead, the better approach and that's why I showed you earlier how to

76:55

Speaker A

create these automations is to tell people to DM you instead. So you have a story sequence of let's say three or four different stories that catches people attention, nurtures them, converts them, etc. And then in the last story you say DM and then a word. I like

77:09

Speaker A

to like make an arrow like this. If you want some resource or if you want to book an appointment or if you want to work with me or whatever it is that you're selling, this is how you do it.

77:17

Speaker A

Because what then happens is that you're not sending people off the platform. You're sending them to your DMs, which Instagram likes way more than sending someone to another platform. It is a trade-off though because much fewer people are going to swipe up and DM you

77:29

Speaker A

than clicking on a link. So sometimes you're going to get more traffic to a website by using the links feature.

77:35

Speaker A

However, I'm just telling you now that if you want your story to perform well, you don't want to send people off platform. Usually this is how it's done.

77:42

Speaker A

And then another thing that you need to know about that's going on right now are DM restrictions. Basically, for some reason, Instagram sometimes restrict an account and stops them from being able to send DMs if they have I think it's

77:53

Speaker A

more than 200 DMs an hour. If you reach this, then they limit your DMs. You can usually appeal it and it's going to get removed. And this basically means that if you have a reel that all of a sudden

78:02

Speaker A

goes viral, gets a bunch of likes and a bunch of comments, then sometimes your DMs can be restricted from that. And unfortunately, there's no like easy way to fix this. The only real way that I have found is basically just if I see an

78:14

Speaker A

Instagram real going viral, I actually turn off the automation in order to not reach that restriction. Hopefully Instagram changes this at one point. But I've got a DM restriction and I know a bunch of other people that have gotten

78:24

Speaker A

DM restrictions as well because of this. So if you're building this for yourself or if you're building this for a client, just know that if all of a sudden you get a bunch of traction, even though you want to send the DMs out to everyone,

78:34

Speaker A

sometimes it's a smarter decision to turn them off. Cool. These were just a couple of random tips that I figured out while posting and grown to 300k followers. These are only things that you would usually not see on YouTube,

78:44

Speaker A

but you would like experience yourself and figure out. So I thought I would save you some time by sharing them now.

78:48

Speaker A

But now we've talked a bunch about short form content. It's time to also talk about long- form content and what you should prioritize first. Let's get into that part of the course. Let's talk about what it's smartest to start with.

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Speaker A

If you should start with short form content or long- form content and again I've built both. I've started on Instagram, grew that to 300k followers and then I also later did YouTube. But what do I actually recommend that you

79:12

Speaker A

start with? This is a crucial question to ask because there's one of these that are much easier than the other. There's also one that makes a lot more money where it's easier to monetize. And then there's one that's long-term, in my

79:24

Speaker A

opinion, the best platform that you can be on out of all the social media platforms. So, let's talk about these three things. You probably already know it, but the easiest platform to grow on is by far Instagram. There are some

79:36

Speaker A

Instagram profiles where the first reel goes viral and all of a sudden they have 50 or 100,000 followers. The reason for that is that short form is much much quicker at going viral. And all you really need is just one viral video to

79:49

Speaker A

build an audience because you have one viral video that gets you 25,000 followers. And that's much easier to do on Instagram than on YouTube. On top of that, consistently growing on Instagram, I would say you would at least need to

80:02

Speaker A

post one time a day, takes maybe around an hour, maybe even less with the skills I've showed you in this video. And that's because recording each reel that you do might take 15 minutes. Scripting it and getting ready to record it might

80:13

Speaker A

take 10 minutes. and then editing it with the skills max takes like 25 to 30 minutes of actual work. You also have the automations that I showed you which get you followers as well. Ask people to follow them before you give a resource

80:25

Speaker A

which is also kind of just like a follow farm. I personally started posting on Instagram first before I started YouTube and back then I didn't really know these things. So you're lucky that you're watching this right now. So it was a

80:37

Speaker A

good bet and if I had to start over I would probably do the exact same thing again starting on Instagram and short form platforms. However, when it comes to monetizing the actual audience, there's also a clear winner, which is

80:49

Speaker A

100% YouTube. I actually have the numbers on this. And my YouTube channel with around 76,000 subscribers performs almost the same in terms of like revenue as my Instagram with 317,000 followers.

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Speaker A

And there are a bunch of things that goes into this like how engaged is your audience, what kind of content create, how niche is it. But in general, long form will have a more engaged audience.

81:10

Speaker A

And why is that? Well, in order for someone to actually like your content, they need to have watched you a bunch.

81:16

Speaker A

They need to have gotten value. And the easiest way to give someone value is in a longer format. It is in long form.

81:22

Speaker A

That's the exact reason that you're watching this video right now that you watched all the way to this point. I wouldn't have been able to give you this resource that you're getting right now completely for free on Instagram, for

81:30

Speaker A

example. So, YouTube definitely wins there. And if you calculate the money per subscriber or money per follower on Instagram, YouTube 1% has a higher money per follower. And this brings us to the next thing which is what should you

81:44

Speaker A

actually focus on long term. The easy answer is both. You should be in front of as many eyeballs as humanly possible.

81:50

Speaker A

And everyone is on short form platforms these days and everyone is also on long form platforms. So you should be on both YouTube, Instagram, everywhere. However, there's one specific platform that I think has a much higher long-term value.

82:01

Speaker A

And that one platform is YouTube. And let me explain to you why. Because the audience is more engaged on YouTube.

82:07

Speaker A

That also means that people like you better. They get a closer connection to you when they watch you more than like a 60-second clip on a short form platform.

82:16

Speaker A

And think about how AI is going to change content in the future. We're going to talk more about that later in this course as well. But if you think a bit about it now, content is going to be

82:23

Speaker A

easier and easier and easier to create. You already saw the cloud skills that I have, which is very far ahead of almost everyone else. But just think like two or three or four or five years into the future, everyone will have like apps and

82:35

Speaker A

softwares they can use to basically create and clone themselves and put out a bunch of content. So what will matter in the future? Well, the engaged audience is what's going to matter. You need a loyal follower base that's going

82:46

Speaker A

to watch you for you, the things that you're talking about. Because if you have that, that means that you won't be able to be replaced by everyone else that's spamming out content as well, which will make you stand out. That's

82:57

Speaker A

also one of the reasons why it's so important to start a personal brand now rather than waiting 5 years is because I believe it's going to be much much harder in 5 years to stand out and to actually build an audience and get that

83:08

Speaker A

loyal follower base because there's going to be so many more creators that are posting content as well at that point because of AI. So, the long-term goal would be to build a loyal follower base on YouTube. And another reason why

83:20

Speaker A

YouTube wins as well is because you can do live content. What you will see is that a lot of creators right now are doing live content as well. They're doing live Q&As or live streams. Like Alex Amosi has done a bunch of live

83:31

Speaker A

streams lately. And the reason for that is that how do you build an even more engaged audience than someone that's watching on YouTube? Well, you go live and people get to see you onetoone and you answer questions and people get to

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Speaker A

talk to you. That creates the highest engaged audience that you can possibly get. And I know that you can go live on Instagram as well, but it definitely doesn't work as well. And people don't usually go to Instagram for value. They

83:52

Speaker A

go to YouTube for value to watch educational videos like you're watching right now. So, what platform should you actually focus on first? Well, you both want to be on short form and long form platforms. But that being said, I would

84:03

Speaker A

recommend that you put most amount of effort into the short form platform when you're just starting out. And then later down the line when you build a bit of a follower base just maybe a couple of thousand followers on Instagram then you

84:13

Speaker A

also start doing YouTube because that leads to the longerterm play and that is exactly what I did as well. I started on Instagram I think I got to around like 50k followers then I said okay I should be doing YouTube as well and then I

84:25

Speaker A

started posting on YouTube too. And if I had to do it all over again, that's exactly how I would do it again because I could take the short form views, people that knew me on short form, a lot

84:34

Speaker A

of them wanted longer guides on YouTube, and that's how I initially built my YouTube channel as well. I could link my videos on my Instagram, and that gets a lot of viewers, and that gets that initial push on YouTube, which is really

84:44

Speaker A

helpful. In the next part of the course, we're going to talk about YouTube. We're going to take a look at some of the core skills I have for YouTube that you get access to as well that has helped me

84:52

Speaker A

build up my YouTube channel to 76,000 followers and helped me triple my subscribers in 3 months. I'm showing you absolutely everything. Let's get into it. Let's talk about the one thing that everyone gets wrong. It's the one misconception that everyone has when

85:06

Speaker A

they try to start on YouTube. But before you can understand, before we can dive into this, I want to show you the first educational YouTube video that I made.

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Speaker A

You can see 14th of March 2023. This video is unlisted because of how bad it is. One thing that everyone misunderstands is that the ability to talk in front of a camera is not something that just comes naturally to

85:25

Speaker A

you. It's something that you practice over and over and over again. And the best way to show you that is this video right here because this was my first educational video of me talking into a camera. And what I want you to notice is

85:36

Speaker A

that my eyes are all over the screen. It looks very, very weird. It looks like I have a tick or something. Like look at this. The intro is me like sitting down.

85:44

Speaker A

I have no idea what I'm actually doing. And in the first two seconds, I don't say anything. And then I have white captions on my white shirt. So, you're not even able to read the captions.

85:52

Speaker A

There are so many wrong things about this video. You are a car detailer. And look, look at what I'm doing with my eyes. I have no idea what I'm doing. You don't have at least 100 Google reviews.

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Speaker A

I'm sorry to tell you this, bro, but you got to get in the game. Um, I do have some good news. Like, I have no idea what I'm doing. I almost look high at this point right here for you as well,

86:10

Speaker A

which is that you are on the right video. In this video, I'm going to show you exact methods on how you can increase your Google reviews. I literally look high. And this video right here got two likes, one of them

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Speaker A

being me, and then 72 views. The one misconception that absolutely everyone has is that making a YouTube video is easy because it's definitely not. It takes an insane amount of practice in order to be good at creating YouTube

86:31

Speaker A

videos. All the way down to the action of actually recording like I'm doing right now, the skill of speaking in front of a camera to pre-production to scripting to packaging. There are so many things that people don't realize

86:42

Speaker A

that goes into a winning YouTube video. And the reason that people think it's easy is because all the YouTube videos that they see that we see on our feeds are all the winning YouTube videos. You think, "Okay, I just need to do this and

86:53

Speaker A

then I'll have a winning YouTube video." But the reality is that it's very, very hard to get that first good video. And there's so much more work in it that you actually initially think. So my goal throughout this entire segment of the

87:03

Speaker A

course is to break that misconception for you. I want to show you all the work that it actually takes before I even start recording in order to create a good YouTube video. We're going to take it all the way from the start, the

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Speaker A

entire process from an idea to a finished video. It's going to be awesome. Let's get into it. Let's talk about the first step, which is the ideation. How do you actually come up with winning ideas for a YouTube video?

87:22

Speaker A

This is how I do it. Let's say I want to make a video about Claude. What I'll do is that I'm literally just going to search up Claude and then I'm going to find the already winning videos. For

87:31

Speaker A

example, this one, learn 97% of Claude in under 16 minutes by Dan Martell 2 months ago. You can see one of my free courses are here as well. This one as well is also interesting. I'm basically going to scroll through already existing

87:42

Speaker A

winning videos to see what's already performing. And I recommend that you get a tool like the one I have right here, which is called Vid IQ. This is basically like a YouTube tool that can show one specific score that's extremely

87:54

Speaker A

important, which is this one right here, the outlier score. Learn if a video is outperforming the channel's average.

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Speaker A

Beginners to YouTube, they go through this and they think, "Okay, a 2 million view video right here and a 900k video right here, that must mean that this video is better, this idea." But that's not the truth because you want to look

88:12

Speaker A

at the outlier. You want to see, okay, how much of a difference does this idea make compared to the channel's average?

88:19

Speaker A

And when you look at that, then you can see that this video has a 24x outlier score, which means that he gets 24x the amount of views on this video that he usually gets. Same with this one, 90x

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Speaker A

outlier score. Or this one, it was a video I made, 100x outlier score. You want to go through these videos and find the videos that have a high outlier score. And those are the videos and ideas that you want to take inspiration

88:41

Speaker A

from. This is what I then do next. I take a couple of video that has a high outlier score like these ones right here and I place them inside of a Google Docs and this is what I do before every

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Speaker A

single video that I make. And you can see this one right here has a 75x outlier score. This one right here 16x outlier score. So I've got a couple of formats right here that are already proven. Then I write out my idea and I'm

89:03

Speaker A

going to show you in a second how you can create your own thumbnails like this without having to hire a thumbnail designer. I basically build out the packaging for my video before I even start recording. I need to know exactly,

89:14

Speaker A

okay, what this video is going to be before I start planning the entire thing out. And I always start with the packaging. Sometimes I change the thumbnail and the title at the end if I think I have something else that fits

89:24

Speaker A

better. But usually I already have the thumbnails in place before I even start recording in the first place. So before we even start recording in the ideation phase, we need the idea. We also need to have an idea of okay, how are we going

89:36

Speaker A

to package this? So the packaging of the video, the title and the thumbnail. How are we going to do that? When we have these two things sorted, then we can start with the planning of the video. We still don't record yet. We start

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Speaker A

planning it first. This is the next step that I call the planning phase. This is in green now because I mark it when I'm done recording it. But this is basically the plan for this video that you're watching right now. At the start, we

89:59

Speaker A

have a cinematic intro. Me and my editor will create this at the end when we know exactly what the video is about. So it's not very logical. You plan out this entire thing before you even start recording. And then I don't record the

90:10

Speaker A

intro first. I record the intro at the end. And I record everything else first.

90:14

Speaker A

So here I have the entire script for my entire intro. And then I do something that has really helped me blow up my YouTube channel. I basically structure it like this. In my intro, I script out the entire thing. It's always like this.

90:27

Speaker A

No matter what kind of content you create, you want to put the most amount of effort at the start of the video because that's where most people see it.

90:33

Speaker A

Some people will drop all. That's inevitable. So, in the intro, I script the entire thing. And then for every other section after that, I do this. I create what I call sub hooks. Let me show you an example. This might be a bit

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Speaker A

green. So, let me just make it black right quick so you can see it. In my videos, I script out sub hooks. And what those sub hooks basically do is that they rehook people into the video. So, for example, when I talked about setting

90:57

Speaker A

expectations right at the start of this course, I said, "Congratulations. Most people that start a course like this don't even get to this point in the video. you're already in the top 50%.

91:06

Speaker A

What does this make people do? Well, it gets people to keep watching because they feel like they're doing progress.

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Speaker A

This is what I call a sub hook. And you can also see I said the other 50% is now probably consuming Brain Rod videos. I script this out the first part of every single section that I talk about. You

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Speaker A

can see I've scripted out this entire sub hook. And after that comes all of the things that I'm going to mention like show the curve for growing, explain that Mr. Beach posted 100 times, blah blah, explain that it took me 94 post.

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Speaker A

Then I basically write out the exact things that I'm going to talk about. I'm not going to script all of that out because I want the freedom to just chat a lot and yap, but I always script out

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Speaker A

the initial sub hook. And this hook right here works very well. You can take it from me. Basically saying, well, most people have dropped off by now, but you're in the top 10%. And congratulations. I'm going to do it to

91:47

Speaker A

you right now. Like watching all the way to this point. You are definitely in around like the top 10% of people. So 90% of people have dropped off this video so far because that dopamine receptors couldn't handle it. And I do

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Speaker A

that with every single section I record. Like this one right here, which is the Instagram. This is the most insane source you'll find on YouTube. I'll show you my exact strategy for how I grew 317,000 followers in a little over some

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Speaker A

year using AI skills. This right here, again, a sub hook. It gets people interested. It rehooks them on the video. And I do that for every single section that I record. And then after we've made this entire planning,

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Speaker A

scripted the intro, the entire thing, and all the sub hooks. Now comes the third part, which is recording the video. In most videos, this part is actually not even the part that takes the longest. Most people when they think

92:31

Speaker A

about YouTube, they think about, okay, this thing I'm doing right here, which is recording videos. And of course, it's a part of it. But if you skip this ideation step, you're going to create terrible videos. If you have a bad idea,

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Speaker A

the rest of the video doesn't really matter. And if you skip this planning step, your videos won't perform because you're not going to rehook people and you're going to have a low average watch time. We're going to talk about that

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Speaker A

later in this video as well. And when recording the video, you just go through this process right here. Most people will say, "Well, use AI for this. I want the script in my video to sound like me." And the only way to get that truly

92:58

Speaker A

is if I write it. And then when you've recorded the video, now comes postp production, which is the editing and taking all of the footage that you've done and create a good story out of it.

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Speaker A

Get the right thing. Take the idea you had in the start and the footage that you created and bring that to life. And I have two editors on the channel.

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Speaker A

However, I'm about to show you some insane cla skills that can also edit YouTube videos for you. That will definitely help you with this step right here. The entire point of this part of this module was to show you how much

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Speaker A

more work actually goes into creating YouTube videos that you initially think. Because when you think about YouTube, you're only thinking about this step right here, which let's say that you're filming a 20-minute video. When it's finished, you probably spend 1 to 2

93:35

Speaker A

hours recording. You think, okay, creating a full YouTube video takes 2 hours. But all of these steps right here will take longer to like 10 hours for a single YouTube video, only if it's like 20 minutes, especially when you also

93:46

Speaker A

need to edit it. But I'll show you some skills that are absolutely insane in the next module for how you can speed up that process. It's time. Let me show you some absolutely insane YouTube cla skills that I've used on my YouTube

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Speaker A

channel to gain over 50,000 subscribers in 3 months. They are all in the drive folder right below this video. You get them completely for free. Take a look at this first one. I can take this completely raw file of me preparing to

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Speaker A

shoot a YouTube video. This is completely uncut. You can see it's 10 minutes long of me just recording out in one. And you can see there's a bunch of time where I'm not talking that we of course need to cut away. And then we can

94:20

Speaker A

also take my screen share which is when I'm actually showing something on the screen and sometimes I'm showing the script as well. So of course we don't want to show that. Well, I have a claw skill for that entire process. This

94:30

Speaker A

skill is a custom skill that I've created that's called Elbert YouTube olive. And all we do is that we take this skill right here and then we just drag in the footage like this. And then we just say please edit this whole video

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Speaker A

for me. Thank you. And that is all that we need to do. Now I can just hit enter and the YouTube olive skill. The reason it's called olive is because it has like a white and olive theme. But you can, of

94:50

Speaker A

course, change that to whatever theme you want. It's now going to edit this entire YouTube video. And trust me, it's pretty insane. And after the editing skill is done, we end up with this. Take a look at how good this video is.

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Speaker A

Robots. And that's why knowing how to get attention on social media is, in my opinion, the greatest asset that you can have in 2026. And in this course, I'm teaching you every single thing that I know about it. This right here is my

95:15

Speaker A

Instagram. And at the time of recording, we have 317,000 followers. And this, you probably know, this is my YouTube. And at the time of recording this, we have 75,000 subscribers. Come with a guess. How long do you think it took me to grow this

95:30

Speaker A

audience? I'm not sure what you guessed, but it took me only a little over 1 year. But what happens when all of that is stripped from you? I can tell you because 3 months ago, Meta decided to completely remove my Instagram from the

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Speaker A

face of the earth. They gave me no reason. I still to this day don't know why and all the work that I had done over the past year was erased overnight.

95:50

Speaker A

It took some time. However, I realized that this was a chance to prove something to myself. I could prove that I could do it again. So, I started a new Instagram. I posted over 150 times and got hundreds of thousands of views and

96:05

Speaker A

gained over 4,000 followers from a completely new account in one month. And luckily enough, I also got in contact with Meta and the account was reinstated. But it's safe to say that I might know a thing or two about social

96:18

Speaker A

media. And the only reason to why I could grow a completely cold new account to over 4,000 followers and post 150 times in a month, by the way, that's five times a day. It's because I could use AI. And in this course, I'm showing

96:31

Speaker A

you absolutely everything about how I did it. No gatekeeping. So, who's this course for? Well, you're one of two people. One, you don't want to grow your audience yourself, but you want to offer services to content creators. If you

96:43

Speaker A

want to do that, then this will be massively valuable for you. Or two, you want to build your own online presence for either yourself or your product. I think you get the point. This video is 100% edited by AI. I didn't go into a

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Speaker A

code editor. It's all done from within this skill. You don't really need to remember this. You just got to understand it. It basically transcribes the video that you've created. So, it finds out, okay, what is this video about? Then it makes a decision, okay,

97:05

Speaker A

what should I include and what should I not include so it can handle all the retakes. Then it cuts up the video so it sounds good. It adds B-roll like this.

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Speaker A

You can see right here. This is done with the Hicksfield MCP. It creates all of these animations as well to keep it engaging. And it basically makes the decision, okay, when should we have the B-roll like this right here? And when

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Speaker A

should I have this screen right here with like this cut off that's kind of viral and when should it be a full screen of me talking as well. All of this is what Claude makes a decision about. And it cuts the entire thing up,

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Speaker A

renders it, and then sends it to you. Does take a while. It takes like 20 to 25 minutes, but it can do all of this just from like one prompt. I hope you see how insane this is and how quickly

97:42

Speaker A

Air is going to be able to do everything that an editor can do. I must say though that right now an editor is very useful to have, but this is if you are just starting out, you don't have too much

97:50

Speaker A

time for the content or you're offering it to someone else where you don't want to spend all day doing service delivery.

97:55

Speaker A

This works very well. The next skill I want to show you is also extremely cool.

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Speaker A

Around like 1 month ago, I started my second channel. I'm still warming it up.

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Speaker A

I'm just posting on it. But I have a skill for posting on this channel as well that I want to show you. All I do is that I just use the Albert second channel skill. This one right here. Then

98:12

Speaker A

I go to my main channel and I find some video that I want to cut up in smaller videos like this one right here. And I paste that in and I hit enter. And that's all I need to do. Claude is now

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Speaker A

going to transcribe the video. So find out what it's about. Make the decision. Okay, what individual videos make sense so I can cut it up into smaller videos.

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Speaker A

And then it gives me all of the files back to me. And doing this entire thing usually takes around like 10 minutes or so. After around 10 minutes, we end up with these clips. There are five in total. You can see the decisions it has

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Speaker A

made right here about what it's about. It even gives us the title that we should use as well. And it basically just puts up five videos individually that makes sense stand alone. And why is this so crucial? Well, I don't know if

98:50

Speaker A

you've seen the More Mosy channel, which is basically Heros's second channel. And you can see he's posting every single hour on very specific issues. And the crazy thing is I heard Herosi talk about this. He says that his second channel

99:02

Speaker A

with 113,000 subscribers has the same amount of attributed revenue to his main channel with 4.4 million subscribers.

99:11

Speaker A

Why is that? Well, people watch his main channel first. So, it's not like his other channel standalone would be able to do the same, but they watch his main channel first and they of course get to know Alexi. And then, and this happens

99:21

Speaker A

to me all the time, the second channel pops up with a very specific issue, like this one right here. My girlfriend is annoyed I work so much. Someone that has this problem will see this video and instantly click on it. And it might only

99:33

Speaker A

be 1.7,000 people that do it, but that person that has that specific issue now has a specific video for their issue.

99:40

Speaker A

Same with our videos. This one right here. Carousels used to take me hours. Now they take me 5 minutes. Someone that has an issue of creating carousels will now see this video. They're going to think that's awesome. They're going to

99:50

Speaker A

click on this video. They're going to watch this video. And that again builds a closer connection to the audience. And the skill literally allows you to post every single hour. This next skill I'm about to show you is also absolutely

99:59

Speaker A

bonkers. It's one of my favorite claw skills that I have and it's called Albert YouTube B-roll. And what I can do is that I can say I want a Blender animation of a cop punching someone else and like a Fern like animation and hit

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Speaker A

enter. If you don't know who Fern is, Fern is a pretty big YouTuber that makes these animations right here that are quite viral in their documentaries. Now it's going to ask what kind of Blender preset we want to use. I'm going to

100:24

Speaker A

choose the miniature, this one right here. And all we have to do now is wait.

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Speaker A

It's going to take like 10 to 15 minutes is using the Hixool MCP and it's going to create some insane B-roll for us for the exact thing that we want. And we can use that in our YouTube videos as well.

100:37

Speaker A

This usually takes between 10 to 15 minutes. And then we end up with this right here, a car. And look at how cool this looks. It looks exactly like someone have sit inside like a 3D rendering program and created this. So

100:50

Speaker A

cool. And this, of course, was a pretty engaging shot, but you can also create B-roll like this of just like a simple person sitting and typing on a computer.

100:58

Speaker A

But again, just like showing a 5-second clip of this is so cool, I think, and it makes your video feel way more premium.

101:03

Speaker A

The next skill I'm about to show you is also pretty dope. I can use the skill that's called Elbert YouTube thumbnail.

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Speaker A

And then I can write the idea. Like usually you would go to YouTube. You would find a video that performs well.

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Speaker A

For example, this one right here. And then you can bring that in as inspiration for claw. And you can say, please use this thumbnail template, but create it for codeex instead for a full course about codeex. I'm just making

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Speaker A

something up like a video idea. Paste that in. Hit enter. And Claude is now going to take this winning thumbnail format and it's going to redesign it for you specifically for the idea that you have. This usually takes like 5 minutes

101:37

Speaker A

or so. And then you end up with a result like this of a thumbnail that's based on the winning one or this one as well. It basically gives you two different variations and you can just run this skill until you find a thumbnail that

101:49

Speaker A

you like. I've also created this one right here. This also in another color. This one right here. Pretty cool, too.

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Speaker A

And this is probably one of my favorites that I've created. This one looks extremely good all the way to the screen of the actual laptop. And we just download these thumbnails and use them for our YouTube videos. Again, usually

102:05

Speaker A

you would have to go out and you have to pay a thumbnail designer like 30 to 50, maybe even sometimes a hundred bucks for a thumbnail. Now, you can pretty quickly generate them yourself. And this looks extremely professional. And you might

102:16

Speaker A

say, "Well, there's no way that these thumbnails work." Well, you look at this Kimmy K free video right here. 190,000 views. And I use the same format of thumbnail on that one as I did on this one right here. I hope you see the power

102:27

Speaker A

of using AI skills for a lot of the things that would usually either cost money or take a bunch of your own time.

102:33

Speaker A

Now, you just give a skills applaud and you can also make your content so much faster. The next skill I'm about to show you is also pretty insane because this actually determines what the strategy for your YouTube channel should be. What

102:44

Speaker A

I can do is that I can use my Albbert YouTube analyze skill and I just copy my channel and paste that in. The reason you have to do this is because if you have multiple channels, you can analyze

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Speaker A

multiple different channels. And then you just hit enter. And what this skill does is that it basically opens computer. So you need to have enabled cloud computer. The way you do that is that you just go inside of settings and

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Speaker A

then you enable cloud browser right here. And you also enable computer use which basically allows claw to take action and open stuff on your computer.

103:10

Speaker A

As you can see, it's using claw in Chrome right now. Basically, what it's doing is that it's opening up a new tab right here. So, it's basically checking my analytics live for me. The reason we do this instead of doing it through

103:20

Speaker A

something like the YouTube API is because some things you can't get through the API, like the CTR on a thumbnail, you won't be able to get through the API. So, this basically gets all of the data from your YouTube

103:31

Speaker A

channel. And when it's finished, it gives you a full report like this one. Albert Algots shows the date right here.

103:37

Speaker A

And then it says, "One video is carrying the entire channel and it's decays the whole trend. The three uploads since haven't picked up the same amount of views." It shows the amount of views that we've gotten this period. It says,

103:46

Speaker A

"This video is the one that has performed the best." And it basically takes all of these stats and give you a full report of what you need to do. And then what you can then do after it has

103:55

Speaker A

created you this, you can say, "All right, so what are my next steps? What uh what is the next video I should create? What should I create it about? I heard there's just like a new GLM model that just came out. GLM 5.2 max. Would

104:06

Speaker A

that be a good video? Hit enter. And based on the real statistics, the real data from your YouTube channel, Claude can now coach you. Claude can now be your second brain in okay, what is the next video that you should create. Now,

104:16

Speaker A

Claude, based on real data, gives me an honest answer. You can see it says GLM 5.2 not new enough, not the same as the other video you created. What you should do instead is focus on Deep Seek Harness

104:27

Speaker A

and then launch this. How to use the number one free claude alternative step-by-step setup. This video would 100% perform well. Two things worth saying. You missed this by one day.

104:36

Speaker A

Honest drop, yada yada yada. You get the point. Now Claude can coach us in real time and help us make decisions about what our next video should be about. So, not only can Claude in these skills like I've just showed you, edit our videos,

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Speaker A

create B-roll for our videos, create the thumbnail, create the packaging, they can also look at our real data from our YouTube channel through the YouTube studio, get every data there is inside of the YouTube studio, and then coach us

104:59

Speaker A

and they help us make decisions. Okay, what should we post next? This is the way that you build a personal brand in 2026. You look at the data. You look at, okay, what's performing right now? And the content creator that uses this

105:10

Speaker A

system compared to someone that just does it the oldfashioned way will out compete absolutely everyone else. In the next module, I'll show you the secret to how I grew so fast the last 3 months specifically because I figured out two

105:21

Speaker A

formats that work extremely well. Let's get into it. If you don't understand this next thing, then it's basically like trying to build a personal brand and creating content while blind. And that one thing that I'm talking about is

105:33

Speaker A

understanding what makes a winning video. What actually is it? How does YouTube calculate if it's a winning video or not? If you should get 100,000 views or if you should get 10 views.

105:42

Speaker A

YouTube uses a couple of different numbers to calculate if it's a good video or if it's not a good video. And the first number that it uses to calculate it on is the click-through rate. That is what the CTR means. It's

105:56

Speaker A

called the clickthrough rate like this. But what is a clickthrough rate? Well, a clickthrough rate is basically what percentage of people that see your thumbnail. So, people see the title, they see the thumbnail of the video. The clickthrough rate is what percentage of

106:11

Speaker A

people click on your video. And this is of course the first metric that YouTube takes a look at. Because if no one clicks on your video, you're going to get no views. So, the CTR is usually determined by how good is your packaging

106:22

Speaker A

and also the idea that you have, the thing that you're making a video about.

106:26

Speaker A

Is that actually a good idea? Are people interested in that thing? Do they want to know more about it? But what is a good click-through rate? Well, in order to know what a good click-through rate is, we need to know what a bad

106:35

Speaker A

clickthrough rate is as well. And a bad clickthrough rate, I would say, is anything under 5%, that is a bad click-through rate. So, if you have a click-through rate on like 3%, or 4%, when you push it out, it's not going to

106:49

Speaker A

get a lot of views. And that's because YouTube then thinks, well, this video is not interested for the audience. No one wants to watch this, so we're not going to push it further. YouTube is of course interested in having as good content on

107:00

Speaker A

their platform as possible because that gets people to stay on the platform longer so they can service more ads so they can make more money. It's important to know the incentive from YouTube. And if they see that you have a low

107:10

Speaker A

clickthrough rate, they think, "Okay, this video is not good, so we're not going to service it to a lot of people." This also means that you can have the best video in the world, but if it has a

107:18

Speaker A

bad clickthrough rate, it doesn't matter. It's not going to get serviced and it's not going to go viral. Let me show you a video that has a good clickthrough rate that performs well and a video that has a bad clickthrough rate

107:26

Speaker A

that doesn't perform as well. Let's take a look at this video right here. I told AI to make me a 10K video. It actually worked. If I click on this and go to analytics, then you can see that the

107:37

Speaker A

click-through rate on this video right here is 2.8%. Which means that if this video is shown to 100 people, only 2.8% of those people would actually click it.

107:46

Speaker A

And that's why it instantly kind of just died this video. It doesn't matter if the video is actually good. This packaging right here did not hit with the audience, which means the video just died. We can take a look at another

107:57

Speaker A

video like this one right here. I told Claw to find me clients and it's better than me. And you can see that the CTR on that is over double. It's almost 7% which means that it got pushed out to a

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Speaker A

lot more. You can see 17,000 views. So that is the first thing that YouTube ranks your video on. It's how good of a click-through rate do you actually have.

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Speaker A

And if it's under 5%, it usually will not be pushed out. What is worth knowing though is that one of my most viral videos, which is this one right here, only has a click-through rate only of 5.4%. The reason that it's not as high

108:26

Speaker A

as the other one that only got 16K views, but still has way more views is because when it gets pushed out, it's automatically going to drop in click-through rate. The way that YouTube works is that it initially shows it to a

108:37

Speaker A

little pool of people and then a larger pool of people and then it like slowly gets pushed out more and more, right, to a larger group of people. Initially, it shows it to a concentrated audience. All of this audience is interested in the

108:48

Speaker A

Kimmy model for example. If we take this example, this video right here, but as it gets pushed out, it tries a larger and larger audience. And in that audience, the concentration of people that are actually interested in what

108:58

Speaker A

we're talking about will of course also go down. And that's normal. So the click-through rate, as the video is actually going viral, will actually go down. And that's why this video right here, even though it performs very very

109:08

Speaker A

well, the clickthrough rate slowly declines. You can see it right here. It started on like 7.5%. And as it got pushed out, it slowly decreased to like 4.7, 4.3, 4.6. Just saying this so you are aware of that. You can have a

109:21

Speaker A

winning video that's still under 5%, but usually it needs to start at like 7, 8, 9, maybe even 10% clickthrough rate in order to go viral. The next metric is also crucial to understand because you can have a good click-through rate, but

109:33

Speaker A

if this next metric isn't there, it doesn't matter. Your video is still going to flop. Let's get into that. All right. So, when you nailed the clickthrough rate, now comes the next important thing, which is the average watch time. This is in the word. So, how

109:45

Speaker A

long does people on average watch your video for? You can find that by going into one of your videos and then going to analytics and then you can see the watch time right here. And if you go to

109:56

Speaker A

the engagement tab and scroll down, then you can find the average view duration right here, 2 minutes, and the average percentage viewed of the entire video.

110:04

Speaker A

These two statistics are of course extremely important because this tells YouTube if people actually like what they see. If you have a low average view duration, it means that people click your video, they like your packaging, and usually you make some kind of

110:16

Speaker A

promise in your packaging that people are going to get something. If they then start watching your video and they don't get that reward or that thing that you promise them in the thumbnail, that is where the average watch time drops. And

110:29

Speaker A

of course, this metric right here for how much of the video, what percentage of people watch also, of course, matters a lot. And 17% is honestly quite low.

110:38

Speaker A

this video didn't perform that well because if you have a very long video like 4 hours or something then of course your average watch time is going to be higher but your average percentage viewed is going to be lower. So how do

110:50

Speaker A

you actually fix your average watch time and increase it? Well, it's very connected to your packaging. You need to in the first 30 seconds make sure that you give the reward of the thumbnail or at least get people hooked then that's

111:04

Speaker A

what a hook is for and tell them what they're getting in this video. So, if you are in the thumbnail showing some top five tips of something, then when people start watching a video, you need to tell them again and hook them in

111:15

Speaker A

again and tell them that in this video, they're going to find out this, this, and this to keep them watching. Another thing, and we've already talked a bit about that, is the rehooks. So, when we script our content, all of these

111:25

Speaker A

rehooks, this next skill will literally save you 2K a month. They remind people why they're watching the video. And you need to rehook people again and again and again, ideally every like 2 minutes in the video. Those two things you

111:36

Speaker A

really need to focus on because you can have a really high click-through rate, but if people don't keep watching, then YouTube thinks, okay, we are servicing this video to someone, they don't like the video, we're not going to push it

111:46

Speaker A

out anymore. Another thing that you can do is that you can look at the retention curve. So, this curve basically shows throughout the entire video where people are dropping off. And what you can see is that people are dropping in the hook

111:57

Speaker A

right here. Only 47% of viewers are still watching around the 30% mark. And that is also why this video got around.

112:03

Speaker A

It has 23,000 views. If I then go to another video like this one right here and compare it, you can see this one has 190,000 views. And the reason why it has so many more views is that the retention

112:15

Speaker A

curve looks a lot more flat. You can see it's not as steep down of a curve. It even has one point right here where people go back and rewatch this part right here. This is the tutorial part where I show people how to do something.

112:27

Speaker A

They go back and rewatch it. That's why the curve goes up. People are not dropping off. They're actually going back and re-watching that part. And you can see 55% of viewers are still watching around the 30% mark. So there's

112:36

Speaker A

a bit higher. People are still dropping in the start. That's inevitable with when it comes to a YouTube video, but more people are watching throughout the entire part. And if you look at the average view duration, the videos are

112:45

Speaker A

about the same length. I think the other one was actually 17 minutes. But this one has almost twice the average view duration. And the other one was 17%.

112:53

Speaker A

This is 27% duration viewed by default. And that really makes the difference. You can see the other one got 20k views.

112:59

Speaker A

This one has almost 200,000 views. So it 10xes the reach of the video. So in order to get a good video, these are the two things that you need to focus on. If you get these two things right, you will

113:09

Speaker A

get viral videos. However, there's a third thing as well which is crucial when it comes to getting a winning video. And I've seen video be pushed out like crazy because of this one thing.

113:19

Speaker A

Let's look into that. The third thing that can also absolutely blow up a video. I actually multiple things combined into one, which is the like, comment, and sub rate that you're getting. I want to show you something quite interesting. This video right here

113:30

Speaker A

that is my most viewed video, the 4-hour course that I've made has almost 900,000 views. And what you'll see is that the average view duration is 4 minutes and 40 seconds, which isn't that long. The average percentage views is 2.1% and

113:42

Speaker A

that's because it is such of a long course. The clickthrough rate is pretty good, especially considering it has 7.4 million impressions. Like 8% clickthrough rate is really good. But what really pushed this video out is how many likes this video has gotten. You

113:54

Speaker A

can see usually likes versus dislikes. That's one of the things that YouTube calculates. It has 99% likes to dislikes where my channel average is like 98.5.

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Speaker A

But if we look at how many people are subscribing, like this one video got me 22,000 subscribers, the rate of subscribers are pretty insane. And you can also see it has almost 40,000 likes as well and it has 872 comments. So if

114:16

Speaker A

you can get people to like the video and comment on the video and sub to your channel, that's another sign to YouTube that your video is actually good. And that's also why I usually in my videos have a segment where I say if you like

114:26

Speaker A

videos like this then you can show YouTube by liking, commenting, and subscribing to the channel. That tells YouTube that you want more of those videos. All right, back to the video.

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Speaker A

You can see I did it right here. But basically what this does is that it gets people to like the video, comment, subscribe, etc. Just reminds them, which lets YouTube know that, okay, this is actually a good video. We should service

114:43

Speaker A

this to more people even if the CTR and the average watch time isn't there. All right, now you know what to focus on.

114:48

Speaker A

But how would I actually scale a brand new YouTube channel? What formats would I focus on? I just showed you this video right here with 900,000 views that I posted two months ago and it's still climbing. So, it's definitely going to

114:58

Speaker A

go to a million. What's crazy about this video is that it got me 22,000 subscribers, which is absolutely insane.

115:04

Speaker A

It's the by far the most viewed video, most subscribed video that I've ever had. And when I posted this video, I completely changed my strategy for how I'm going to be posting. And it's exactly what I'm doing in this video as

115:13

Speaker A

well. Basically, what I'm going to be doing is that I'm going to be posting around two of these short videos every week around like 10 to 20 minutes or so.

115:20

Speaker A

And then once a month or so, I'm going to make a long course like the one that I've made right here. I also made a 7 and 1/2 hour AI agents full course of me actually closing a real client that has

115:30

Speaker A

80,000 views. And then we have the 4hour course here as well. You can see posted two months ago, posted one month ago.

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Speaker A

I'm trying to get these courses out like around once a month. And if you're starting a brand new YouTube channel, I would say that's the exact same way that you should be scaling a YouTube channel as well because when you drop an actual

115:46

Speaker A

valuable long course, people really like that and that gets them to subscribe, like you and they keep watching your videos over and over again when you post next time as well. But I must warn you that posting long videos like this take

115:56

Speaker A

an immense amount of effort. They're probably like 20 to 30 hours of actual video recording in a long course like this with all the preparation, all the things that happens when I'm not recording. it takes so much time to

116:08

Speaker A

create these kind of courses. So, if you don't have that time, and that's kind of been the theme for this video, that you can actually build a personal brand without investing more than 1 hour a day. What you can do is that you can

116:17

Speaker A

create individual videos like this that are connected, and then later down the line, I can say, "Okay, I'm going to take all of these Clawude videos right here. I'm going to combine them into one video that's going to be a longer video.

116:27

Speaker A

I'm not going to call it a Clawed Masterclass, for example." That's a strategy that a bunch of YouTubers are using, and it's working extremely well.

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Speaker A

An example is Charlie Morgan. He's absolutely crushing it. You can see one of his longest videos. It's like a 22-hour video. It's called Beginner to Millionaire Guide in 2025. 13X Outlier.

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Speaker A

And that's just like 22 hours of his previous content. And people just watch that entire thing. And it's a free upload because it just cuts the things together. And you can see it's his fifth most watched video. And my guess is it's

116:54

Speaker A

also one of his highest converting videos because it's such a long video. It is so much strategy. So, I would highly recommend that you take the industry you're in and that you create long courses like this. It's definitely

117:04

Speaker A

worth the time. But if you don't have the time, take shorter videos on the same subject, put them together in one long course and call it a cla masterass or whatever subject that they are about, mindset masterclass or, you know,

117:16

Speaker A

whatever, whatever your industry is. Do that and let me know in the comments. Come back to this video and tell me how it went. This next tip is also pretty insane. that has gotten me a lot of views because you can also post shorts

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Speaker A

on the YouTube channel and I'll highly recommend doing that as well because that also just grows the channel and especially when you have a subscriber base it shows people your face over and over and over again on shorts as well

117:36

Speaker A

which just builds that audience builds that connection and you can see some of my shorts have like a million views 85k 50k you get the point but you can actually use shorts to get more views on your videos as well let me show you how

117:48

Speaker A

to do that when you go to upload a short on your phone and You click this plus right here and you make sure that you are on short and you click upload. Let's take this new video that I want to

117:58

Speaker A

upload. This one right here. There we go. Now I add a caption. I usually write something like full video above. And then I link it like this. Should be above the video. And I'm going to show you why in just a second. Now we go down

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Speaker A

to select audience. I say no, it's not made for kids. Show more. And then you can click on this one right here, related video. Because what this does is that this links to another video that you have made. So, for example, what I'm

118:22

Speaker A

talking about right here is my content skills, which are from this video right here. So, I can link this video. So, it says related video, and I'll show you how that looks in a second. We of course make sure that it's set to public. We

118:31

Speaker A

don't need to add more of a description, and we've already added title, location. We don't need to add or we don't need to add anything else. And now, we click upload short because I'll show you how this looks on a short in just a second.

118:42

Speaker A

I can do that by going to one of my other reels like this one right here. We can now see the real links on the video like how to use the number one open source model. I can click this and this

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Speaker A

then links to the long form video and on the new one that we just created. You see it also links to the video right here. And what this basically does is that it just sends more views to your

119:00

Speaker A

long form videos which again shows YouTube that people like this stuff and it's again a way to build a bigger audience and you should be posting on Instagram and YouTube. So you might as well just take the reels that you're

119:11

Speaker A

doing on Instagram and then making them on YouTube as well. Just wanted to show you that strategy because it has gotten me a lot of views. It doesn't necessarily get a lot of subscribers right off the bat, but it gets people to

119:22

Speaker A

get to know you and when they then see a YouTube video of you, they then click on it and they stay for longer. So again, a way to build the audience. There's one thing that absolutely blows up your

119:31

Speaker A

business when you're doing content and that one thing that we haven't really talked about so far is ads. And let me explain to you why. When you are creating content, people, they see your face, right? You kind of become a

119:42

Speaker A

trusted figure in your space. People, they start listening to what you say. They start taking your opinion seriously. You basically build trust in your industry. And that becomes extremely useful when it then comes to paid acquisition that you can add on top

119:57

Speaker A

of the content that you're already doing because this content by itself will definitely generate sales. However, with ads, we can increase how many sales that your content is doing. And basically the way that the funnel works is that people

120:09

Speaker A

would usually see your content first and then after they've seen your content, but they're going to start seeing your ads and your ads are going to be more promotional, so to say, they're going to be selling something and that's going to

120:18

Speaker A

lead to even more sales. So, in this part of the course, I'm going to show you how you add this brand to your already existing content that can really blow up your business, no matter what industry you're in. Let me show you one

120:30

Speaker A

the easiest way that we can create these ads. And we can actually take content that has performed well as content and make it an ad. I'm going to show you how we do that. And two, I'm going to show

120:38

Speaker A

you how we set up the Facebook Ads Manager account the right way with the right settings so we can run ads to our audience. We need the right campaign structure. And I'm going to show you everything in this course as well. Let's

120:50

Speaker A

get into it. First step we need to do is that we need to set up our business account on Facebook. So, search for business.fas.com.

120:57

Speaker A

And if you don't have an account already, then create one. And then you're going to be inside of the Meta Business suite. If you have a business Facebook page already, it needs to be a business Facebook page. Then you can

121:07

Speaker A

also find the meta business suite by just clicking here on the left hand side. Meta business suite takes you to the same place. Now go inside of settings. And the first thing you want to do is that you want to fill out

121:16

Speaker A

everything under business information right here. And when you have done that, then you create an ad account by going into ad account, clicking add, and then creating a new ad account for your business if you don't have one already.

121:27

Speaker A

I have an ad account right here that's called AI Automation A to C, which is the one that we're going to be using.

121:32

Speaker A

So, I'm going to open that in ads manager just like this in order to run ads from our Instagram account because the entire point of this is that we can take our accounts like our IG account and we can then use that to run ads both

121:45

Speaker A

to our audience but also to people that don't know us yet. It's really good if you already have some social proof on your Instagram. You maybe have a couple of thousand followers at this point.

121:53

Speaker A

Then running ads with your IG just builds that trust that a an account with like 20 followers wouldn't build. So, the first thing we want to do is that we want to go inside of Instagram accounts right here. And then we want to connect

122:04

Speaker A

our Instagram account. Right now I have my second Instagram right here, but I'm going to add my other one. Claim Instagram account. This blocked a popup.

122:11

Speaker A

And now I'm basically going to log into my main account. So, we can add that to the business account as well. It then says this right here. Log into M's business suite using your Instagram account. You click login. And now you're

122:22

Speaker A

basically authenticating with your Instagram account that this Meta Business Suite account can run ads from your account, which is exactly what you want. There we go. When the Instagram account has been added to the profile, you can now click done like this. And

122:34

Speaker A

now we can see this Instagram account is also now connected to this meta business portfolio it's called. So let's go into our ad accounts now and then set up a campaign. And I'll show you the entire process of the easiest way to get

122:47

Speaker A

results. If you don't know nothing about running ads, then this is the easiest way that you can get good results. I'm going to delete this campaign. We don't need that one. This is what a completely blank ad account looks like. In order to

122:57

Speaker A

create an ad account, you'll also need to set up your card that you're going to be running ads from. We're going to start at a low budget, like anywhere from like 10 to 30 to 50 to 100 bucks a

123:06

Speaker A

day, which is in meta ads term very low budget. You set up your card under billing and payments right here. Set up the card that you wanted to charge for.

123:13

Speaker A

And now we're going to create a new ad. But we need to talk about how we create the ads. So let's get into that. Before we create the ads, you need to understand how meta ads actually work.

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Speaker A

And especially with the new update that's called the Andromeda update, built like this. Things are now a little different when it comes to how you run ads. The way Facebook ads work now is that volume is king. which means that if

123:37

Speaker A

you want to be spending a lot of money on Facebook ads because you are profitable, you also need to have a lot of ad creative. Basically to explain it to you in short, the way that Facebook ads used to work is that you would set a

123:50

Speaker A

targeting and then that targeting would be very very important. But with the new Andromeda update, things have changed.

123:56

Speaker A

Now instead of the targeting being crucial, the ad itself is now what works as the targeting. So if you in the ad say I'm looking for plumbers for example in the ad meta is now much better at finding out okay who is this ad actually

124:11

Speaker A

for by looking at how specific it is and then they're going to service that specific ad through the algorithm to the person that would be interested in that ad. And what does that mean? Well it means in order to spend a lot of money

124:22

Speaker A

on the platform which is ultimately our goal. If we are profitable with ads we want to be spending as much money on the platform as humanly possible because we are profitable. And in order to spend a lot while being profitable, we need a

124:33

Speaker A

[ \_\_ ] ton of ad creative. You can think about ads like this. Basically, a bunch of small pools with an audience in it.

124:41

Speaker A

Right? This is the audience that you are running ads to. Audience is written right here. Basically, what happens is that when you create one ad, then you might hit this audience right here. When you create another ad and you start

124:52

Speaker A

spending, then you might hit this audience right here. when you create another ad that's a bit different. Maybe it's an image instead of a video. Maybe there's a different title on it. Maybe the hook is different. Basically, the

125:02

Speaker A

more ads you create, the more pools of these you can reach. However, the way with pools is that they get drained. At one point, this pool is drained. So, all of a sudden, this pool is no more there.

125:13

Speaker A

And all of a sudden, this pool is drained as well. So, as you basically run ads to these pools, they automatically disappear and they get drained as you spend more and more money showing ads to this type of people. In

125:22

Speaker A

reality, there are way more audiences like this, right? It looks insane. Their audience is crazy. Facebook has so many users. The reality is that you want to just run a [ \_\_ ] ton of ads and you want

125:33

Speaker A

to keep running ads. Basically, test new creative, test new pools, find ads for all these different pools right here, and some of them are going to disappear.

125:40

Speaker A

So, you need to like keep feeding the machine with ads in order for it to run and drain these pools that generates you money. That is the name of Facebook ads.

125:49

Speaker A

You don't necessarily need to understand this 100%. You just need to understand that Facebook is an ad creative volume game, which means you need good ads. You need to have a lot of them and you need to test a lot of different formats for

126:00

Speaker A

what actually works in order to drain these pools that you're interested in draining. But there is a secret tip to how you can generate these ads with the content that you're already creating and how you can have a higher likelihood of

126:12

Speaker A

the ad performing very well as well. Let me show you a trick in order to find the content that can also be used as ads. I have a very very cool tip which is that we can use the already existing content

126:21

Speaker A

that we've already created that we know our audience like and we can run that as ads as well. For example, this video right here has 54,000 likes. So, what I'm going to do is that I'm going to create a new doc and I'm basically just

126:34

Speaker A

going to take a picture of the video so I know which video it is and I'm going to call it winning content. And then I'm going to paste this in. Make it small cuz we're going to need a lot of ads

126:42

Speaker A

here. And then I'm going to copy this bio right here because that's what we're going to use to find it because we're going to use this. And then I'm also going to copy the link just so I have

126:50

Speaker A

it. And I'm going to do that with a bunch of my winning videos, but the ones that would actually be converting.

126:55

Speaker A

There's a big difference in that. For example, this one right here has double the amount of likes. However, it's like a time lapse. This wouldn't convert as Facebook ads. So, I'm going to go, for example, this one right here is a good

127:05

Speaker A

one as well. So, I'm going to copy this one, paste that in, insert a screenshot like this, and then also comment this thing right here so I can find the real.

127:14

Speaker A

It's very important that you get the bio because that is how we're going to find it. Like this. So, I'm just going to go through and find a bunch of ads that I think would perform well. For example,

127:23

Speaker A

was this this one? This was a different one. This one right here. 15 favorite claw skills. Copy that one. Insert that.

127:29

Speaker A

Take this as well. And what specifically works quite well is when a video where you give some kind of resource. For example, in this video right here, I basically just give a bunch of cloud skills for free, running that into our

127:40

Speaker A

community with a free trial, for example, I think could convert. So, I'm basically going to go through all of my videos, the ones that are the best performing, that I think could convert as ads as well. For example, this one as

127:49

Speaker A

well. Take a picture, paste it in, make it smaller, insert the URL, and then insert the caption as well. And I'm just going to do this with a bunch of ads until I have like 30, 40 or 50 ads or

128:00

Speaker A

something like this. Might take a little time, but it's so worth it. Let me do that and then I'll be right back. Cool.

128:04

Speaker A

I think I've added like maybe 20 videos now or so that I think could perform well as ads. All winning videos from my Instagram profile and they are very different. Some of them are like tier list videos. Some of them are tutorials.

128:15

Speaker A

Some of them are like head talking videos. Some of them are just like straight resources of getting skills for free. There's a bunch of different stuff inside of here. Some of them is like me riding on a white ball. There's a bunch

128:24

Speaker A

of like previous videos that have performed well for me. But that is not enough volume. Because when I say volume and when I say that you should test a bunch of different formats. It's both with like different videos, but it's

128:35

Speaker A

definitely also different formats like images and carousels, etc. My 15 favorite claw skills in 60 seconds. My cost reducer skill, my inident skill, my scalability skill, my security skill. So I'm also going to find some of our winning carousels that we have created.

128:51

Speaker A

And just like before, for example, this one right here, I think I've spent 1,000 hours swipe coding. This one isn't winning. So, I'm going to copy this as well. And in a new docs, or this one winning carousels, we're going to do the

129:02

Speaker A

exact same thing I did before. Paste in the link, paste in the image so I can remember which one it is. And then also paste in the caption because we're going to be using this for finding the post

129:11

Speaker A

when we are running our ads. So, I'm going to find the ones that have performed the best for me. This one right here as well. My favorite claw skills works well too. this. Copy the caption too. This smaller we don't need

129:21

Speaker A

it this big. And just like before, I'm going to take as many winning carousels as I can find that I think would convert. For example, start a one business with claw like this. This is a pretty good carousel. I'm going to paste

129:31

Speaker A

that in as well. All of the carousels that I think could perform well as ads, we're going to paste into this document as well. Copy this. We don't need the entire thing. Here's my setup. This is, in my opinion, the best way that you can

129:41

Speaker A

start running ads. start from organic content and then post and then make it paid and push already winning content because then you have a pretty high likelihood of that content working as ads as well. This carousel as well has

129:52

Speaker A

3,000 likes. Copy that one too. Paste that in as well. So that's what I'm going to do now. I'm going to just do the exact same thing I did with the reals. I'm going to find as many carousels as I can that I think are

130:03

Speaker A

winning that would be good to include and then I'm going to be right back.

130:07

Speaker A

There we have it. Now I've collected a bunch of my best performing carousels that I think could perform well. Some of these have an extreme amount of likes.

130:14

Speaker A

This one has 10,000. This one has like 60,000 likes. So, these carousels are also proven as organic content, which means that they should probably perform well as paid ads as well. When a carousel has been performing well organically, it doesn't mean that it

130:28

Speaker A

would be a good paid ad as well, but there's a high chance that it would. And it's basically just we already have this content already. It's already posted.

130:35

Speaker A

Now, I'm going to show you a pretty cool trick where we can take this exact post with the social proof, with all the likes, with all the comments, and then run that as paid ads. It's going to be

130:42

Speaker A

pretty cool. However, while collecting the ads, I want to show you something cool that we can do with Canva as well to create even more ads because it is just about having as much volume as possible, especially if you want to be

130:52

Speaker A

spending a lot on Facebook ads. You can also set up a claw skill that creates ads. I've done it a lot inside of Canva, however, and I already have a lot of ad templates, and I'm going to give you

131:03

Speaker A

those templates as well. For example, this one I know performed well, this kind of like ad template right here. So, we can use these ad templates. We can change them to our new offer, and you can change them as well. And then we can

131:15

Speaker A

run those as ads as well. So, let's start with this one. I'll be testing ads for our community that has a free trial.

131:22

Speaker A

It's a pretty big community. Has 165,000 members inside of here already. So, I'm going to update their course. It is $7 and it also has a free trial. So, might like insert free trial here as well. And then we can insert an arrow. And you

131:37

Speaker A

could also do this with Claude if you wanted to. But it's almost fast at this point just because I already have the templates to set it up inside of Canva.

131:44

Speaker A

However, if you wanted to really scale at one point, I would definitely recommend that you set up claw skills for this as well. Exactly like I've showed you with the carousels with the Hickfield MCP that works for this as

131:54

Speaker A

well. So, we're going to change this to what's actually inside. There's a free AI agency course, free agency go high level trial and agent templates like this. And then we're going to make it red. I might try different colors as

132:06

Speaker A

well. Let's see. Do it like this so people notice that it's free. Might need to make an additional space right here so it looks a little better. Now it says free agency course, free go high level trial, agent templates. Before 97, now

132:18

Speaker A

$7. We maybe make this wide so it stands a bit more out. Does that stand more out? I think the black one actually stands more out. This is one of the ads we can run. And I'm going to explain to

132:27

Speaker A

you why it's so crucial to have a lot of ads as well. It requires a bit of understanding about how Facebook actually shows the ads, but I'll explain to you in a second why we need this amount of ads and why we need different

132:37

Speaker A

types of ads as well. We then have this one as well. Free go highle course like this. Free go high level trial. Yeah, agency course 18 templates. And then we write $7 because it's $7. Now I can insert the free trial as well cuz I like

132:50

Speaker A

having that there. Well, maybe not on this one. Doesn't really fit this one as well. Yeah, probably don't want that one. Delete that one. We can change this to stop paying for expensive AI agency courses and then highlight expensive

133:03

Speaker A

like this. Maybe make another space right here so it looks best. Stop paying for expensive AI agency causes. I think that's that's pretty catchy. People are going to look at that and they're going to think, okay, that's interesting. free

133:13

Speaker A

go high level trial air agency course cost $7 like this. That looks pretty good. Maybe we make it a little bigger because it is most people watch this from their phone. And then maybe we make a variation. Instead of stop paying for

133:24

Speaker A

expensive agency courses, we do stop paying for $2,000 like this. And we can even make this now say stop paying for $2,000 agency courses. Three goals try template. Seven bucks. I like these ads.

133:36

Speaker A

These ads are really good. There we go. Based on this template and I'm going to leave a template link to this Canva template as well. So you can go in and grab it. But basically inside of these templates, I basically just have the

133:47

Speaker A

offer. I have the price. I also have wording like stop paying for expensive AI agency courses, free go high level and stop paying for 2K agency courses, free go high level trial, $7 all of this. Then we have this as well. Same

133:58

Speaker A

messaging kind of just like in a different format, different color as well. This one as well is a bit different too. Here we have like the curve going on here. We have me on it as well. And then we have the revenue that

134:08

Speaker A

we did from our agency. And then I also have an ad like this. If this guy can do it, you can too. basically a bunch of different ad formats. This guy's giving you a free AI course and then stop

134:17

Speaker A

paying for expensive courses for your AI agencies. Start for $7. All you need to start an AI agency 7 days free like this. We can do can extend this backdrop a bit. 7 days free. Start an agency in 7

134:30

Speaker A

days. This one is good as well. Add an agency in 7 days like this. We can make it a little bigger. 7 day free calls like this. This looks pretty good, too.

134:40

Speaker A

I'm basically just taking this template, updating the messaging a little bit, updating the offer, stop paying for expensive software for agency before yada yada yada. Maybe we do cold instead. $20 a month, free for 7 days.

134:52

Speaker A

We just do like this. Calls community agents free and total 7 days free like this. Do this. Stop paying $9.97. Stop paying for a don't pay for a 997 AI agency course yada yada yada. I like how this looks. Delete that. Make this a

135:10

Speaker A

little bigger. And there we go. Now we have the ads that we can run with a bunch of different formats, a bunch of different messaging. We can now click share. We can click download. I'm going to place it like a,000 by,000 like this.

135:20

Speaker A

And then download everything. Download this one too. 1,000 by,000 by download. Download this one too. And there we go.

135:28

Speaker A

Now we have all of our ads for our first campaign. And I'm going to show you two campaign structures that I usually use when I'm running ads. It's going to be good. Let's get into it. When we have

135:36

Speaker A

all of our ads, a lot of them coming from organic content, both carousels, both winning ads, and then all of the static ads that we just created. Now, it's time to actually create the campaign. So, right now, I think we

135:48

Speaker A

probably have around like 30 ads in here. And we probably have maybe like 10 10 ads in here. And then all of these image ads, we have around 15. So, we have maybe like 30 40 ads to start with

136:00

Speaker A

that we can test. And you might think that that is a lot of volume, but in ad terms, that's actually very low volume, especially when you start increasing the ad spend. For now, we're not going to spend an insane amount. I wouldn't

136:10

Speaker A

recommend that when you start ads that you spend a crazy amount. For now, we're just going to get it to a point where it's profitable to run. So, go inside of your ads manager. And the first thing we

136:18

Speaker A

need to do when setting up a campaign is that we need to set the success criteria. And this, of course, depends on what kind of business that you're running your content to. So, this would usually be like booking appointments or

136:30

Speaker A

getting sales or selling an e-commerce product or selling a digital product or whatever you're funneling your content to. That is what you want to set up your ads for. What I want to run ads for is our community that's $7 a month where

136:42

Speaker A

people get a 7-day free trial. There's already 165,000 members inside of here. So, basically what I want to do is that I want to run ads to this community.

136:50

Speaker A

People are going to sign up for a free trial. Some of them are going to want to stay in the community. So, we want to set this like a free trial sign up as the success criteria. And we're going to

136:59

Speaker A

do that through the conversions API. And school that I'm using already has a conversion API. You can see that I have the meta pixel tracking on right here.

137:09

Speaker A

So, that's what we're going to be using. The way that you use the conversions API, this could also be when you book an appointment. It could be when someone signs up as a lead, whatever you want to optimize for. One thing I will say

137:19

Speaker A

though that in 2026, the way to give Facebook the best data is to send something where it's a qualified lead.

137:25

Speaker A

Let me explain to you what I mean. The way that Facebook ads work is that you set some kind of goal. And what Facebook will then see is that okay, this is what you want. You want this kind of goal.

137:35

Speaker A

So, I'm going to show your ads to people where you're going to reach that goal.

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Speaker A

And there are kind of like two ways to how you can set this goal. First way is that you can set it early in the funnel.

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Speaker A

Let's say this is your funnel and people in the start they see your content or they would see our ad. This is how people get to know us and then after that they sign up as a lead. After that

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Speaker A

they might book an appointment before they end up being a sale. This is what your basic funnel will look like right when it then comes to running ads and setting this goal. Because this goal is extremely important and I'm going to

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Speaker A

show you how you set it in your campaign in just a second. But when you set this goal, we can set it for different things. We could set the goal to be impressions or clicks. Like, I'm going to set this ad and my goal is just for

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Speaker A

you to show this ad to as many people as possible. The problem with that is that Facebook will then do whatever it takes to for you to reach this goal, which is to show your ad to a bunch of

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Speaker A

unqualified prospects. It's a little better if you set it to leads. Let's say that you have a lead form. So, basically, it's like a form where someone answers a couple of questions.

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Speaker A

If someone fills that out, it probably means they're interested in whatever service that you are providing. and that makes them a little more qualified. So that's a little better. Even better is if you set the goal to be appointments

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Speaker A

because now Facebook is only going to show your ads to people that actually want to book an appointment. And if you can, and it's not all businesses that can do this, but if you can set it to a

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Speaker A

sale and send that data back to Facebook, so basically let people know, okay, these are the kind of people that convert from a sale, send that data back to Facebook, because now Facebook is going to start optimizing and show your

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Speaker A

ads to as many people that are similar to the people that actually buy. And what you set your goal to depends on the kind of business that you're running.

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Speaker A

Because sometimes if you're selling something for like $50,000 and you only have maybe like five clients, then sending this back would not be enough data for Facebook to work on. So then it makes sense to either do appointment or

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Speaker A

leads. So there are kind of like two ways that you can set the goal. You can either set it in what I call like the early part of the funnel. And here you're going to get more volume, so

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Speaker A

you're going to get a lower cost per lead, but the lead is also going to be more unqualified. Or you can set it to the later stage. and then you're going to have fewer leads, but they are also

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Speaker A

going to be more qualified. And when you have fewer leads, of course, you're paying more per lead as well. So, there is a trade-off. However, generally speaking, if you can optimize for the end of this to give Facebook better data

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Speaker A

on who actually converts, you will have a higher rorowaz, which basically just means your return on ad spend. So, how much do you get in return? If you have a 2x rorowass, it means you pay $1 to Facebook and you get $2 back. If you

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Speaker A

have a 5x rorowz, it means that you pay $1 to Facebook. So you invest $1 and you get $5 back. So of course you try to have the highest rorowaz as possible, the highest return. So in our example,

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Speaker A

for the ads that I'm setting up right now, we want to run it to this paid community cuz it's a pretty good balance. It is at the point of sale because people sign up for a free trial, which means they're obviously committed,

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Speaker A

but it's still not too much of an ask. Like if you just ran ads directed to a $50,000 product, I doubt you're going to get any to sign up to that. So depending on the service, you want to choose a

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Speaker A

good point in the funnel. But for our scenario right here, we can set it to a free trial. The way that you send the data back cuz it's all a data game. You want to give as good data as possible

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Speaker A

back to Facebook. And how you send the data back depends a bit on the platform or website or whatever it is that you're setting up. So what you need to do is that you just ask Claude, "How do I set

140:55

Speaker A

this up?" Claude is going to give you a guide for how you set it up for a specific scenario. But you can see in this data set right here, we have our free community. And this is already tracking the amount of traffic that we

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Speaker A

are getting. Like we're getting around like a,000 views in traffic every day. And it's also calculating the amount of signups that we are getting as well, which is kind of like the same as the purchase. However, right now I can see

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Speaker A

that it says no recent activity. So I probably need to reconnect it again to make sure that the data is actually flowing. So I'm going to do that right quick and then I'll be right back.

141:24

Speaker A

Great. Now it should be working. So, we should be able to go to campaigns and then set up our first campaign. In this course, I'm going to show you how to set up two different types of campaigns. The

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Speaker A

first one is just a cold campaign that goes out to a broad audience that just shows your content to more people, which also will get conversions. And the second type of campaign will be a campaign that goes directly to your

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Speaker A

followers so you can convert more often. Click create. And now comes the campaign objective. So, this was the goal that we just talked about. And for us, it's going to be sales. So, we can click continue. And there we go. And the first

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Speaker A

campaign I'm just going to call it broad signups free school free trial live video ad buying type set it to auction campaign objective set it to sales and then we set it to campaign budget and I'm going to start at around $30 a day.

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Speaker A

Could also start with lower than that. Just be prepared that it's going to take longer for Facebook in order to find out what audience actually converts.

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Speaker A

Campaign bid strategy. We're going to set it to highest volume. And then we go to the ads set here on the left hand side. I'm just going to call this broad campaign one. Actually, in the this one right here, I'm going to call it broad

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Speaker A

campaign one. I already know it's going to be the free school. So, I'm just going to write the date, which is the 18th of August. Same with this one. This just makes it easy to know, okay, when did I actually start the campaign. There

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Speaker A

we go. So, now we are inside of the adset. Customer life cycle strategy, we set it to get conversions from all audiences. And then conversion location, we set it to website. The performance goal is going to be to maximize number

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Speaker A

of conversions. And the data set is the one that we just created which is the free community. And then we can select the event which will be purchase like this. This should fix itself because I just reconnected it. And there we go.

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Speaker A

Cost per goal will be none. We're not going to set a cost per goal. And the attribution model will just be standard.

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Speaker A

We don't need to set a spending limit. We just go down. And for the audience, I like to keep it as broad as possible.

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Speaker A

Right here, I have a list of countries. And what I'll do is that I'm going to paste this doc in the description of this video. But I can copy all of these countries and then we can go to

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Speaker A

locations and countries. I can click add locations in bulk and then type countries. And I'm going to paste all of these in and click match locations. And basically what's inside of this right here is all of the countries where I've

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Speaker A

seen conversions before. So these are a bit richer countries where it makes sense to put ad spend. It says one location can be added. That's fine.

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Speaker A

Click add 91 locations. And this gives us a very very broad audience of a lot of countries that we can run ads to. I can see right here the minimum age in Thailand is 20 instead of 18. So what

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Speaker A

I'll do is that I'm going to find Thailand. I'll remove that right quick. That removes that issue. And then two tasks are required to deliver your ads to Singapore and Taiwan. Stick tasks.

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Speaker A

Actually, we also just going to remove those. Can be asked to do that as well.

144:06

Speaker A

Going to remove Taiwan and we'll remove Singapore. They have some additional rules when running ads. Don't want to bother setting that up right now. This looks good. And then there's quickly need to take review requirements right here. Everything else right here, we're

144:18

Speaker A

just going to keep broad. You need to set an advertiser profile if you don't have one already. Placements we also just keep broad. If you're selling a higher ticket product, like $7 a month is not too much. But if you're selling a

144:28

Speaker A

higher ticket product, then it makes sense to remove some of these countries. The second half is kind of like the tier 2 countries. First half is the tier one countries in terms of like spending power in the country. So you can remove

144:38

Speaker A

the ones that you don't think would fit. Scroll down and now comes the ad. So I'm basically just going to write campaign one. Add one. And now we are at the ad level. I've called it campaign one. Add

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Speaker A

one. The Facebook page is going to be AI with Albert. The Instagram profile is going to be the Instagram profile we added. And for the Brad's profile, we're just going to use our Instagram profile.

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Speaker A

Now we're going to click create ad. I'm going to show you in a second how we can also use an existing post. But for now, click create ad. And now for the website URL, I'm going to choose school.com/

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Speaker A

regroup/about. That's the link to the school community. Paste that in. Now it's time to set up our ads. I can see that it right now says that the ad account doesn't have access to our Instagram account. We can

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Speaker A

fix that by going into business settings right here. Then going into Instagram accounts, clicking on the Instagram account that we've just connected, and then click connected as, and then connect the ad account like this. Bit of a funny setup, but it needs to be done.

145:35

Speaker A

Now the Instagram account is connected. And now this should work if I add it now. Let me just refresh this right quick. Great. I just had to refresh a couple of times, but now it shows my actual Instagram account. We don't need

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Speaker A

to connect this. That's good. We click create ad and then we do manual upload and then we do a single image or video.

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Speaker A

For the website URL, we've already inserted this link right here. We need to make sure that's 100% correct because we don't want to send traffic the wrong way. And then for the media, for now, I'm just going to delete this right

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Speaker A

here. And then we're going to click setup creative. We're going to set up an image ad. And now it's time to set up all of our ads. So I'm just going to start with the ad one that we created

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Speaker A

from Canva. Click next. And now it's time to write a primary text and a headline and then a call to action. As the call to action, I always like to use learn more. And for the primary text, I

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Speaker A

created this document right here. I'll also leave a link for that below, but it basically says here's the harsh truth.

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Speaker A

If you don't learn AI, you will get left behind. But the good news is, and then it basically just says need to update this. We just launched the 7-day challenge that takes you from a beginner to an entrepreneur in 7 days. This how

146:38

Speaker A

to join, try the challenge, copy the trigger, update your trigger. And the best thing when you complete the trigger, this needs to update as well.

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Speaker A

It's basically based on an old ad I created that works well. When you complete the trigger, you get free software deals. So, if you actually committed, you get to try everything.

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Speaker A

Free go high level trial, free AI course, and network for free. Free 7 days. subscribing the challenge below and then of course we're going to insert the link to the actual challenge below in the ad. So the way that I usually

147:05

Speaker A

create ads and I'll explain to you why I've created that like this when we actually create the ad, but basically you want a hook that hooks people in that gets people to watch. Then you want to explain what it is that you're doing

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Speaker A

and at the end you want to drop another link which gets people to click for the headline. I like to split test a couple.

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Speaker A

So we're also going to have start for free right here and we can add a couple of options. And basically how this works is that Facebook's then going to split test your headlines and find the ones that performs the best. And then I

147:30

Speaker A

usually don't include a description. And for the call to action, I'm going to set it to learn more like this and click next. Now it's going to create a bunch of AI variations of this. Like this one actually looks pretty good. So let's

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Speaker A

click on this one. This might work. If there are some of them that's good inside of here, we can try them. I think this one is good. This one looks kind of like 3D. I think this is the same. This

147:50

Speaker A

one might work as well. And then we click next. All of this we just keep off. I don't like to add music on either. So, I'm going to remove that as well. That click done. And there we have

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Speaker A

our first ad. Look at this preview right here. Here's the harsh truth. If you don't learn AI, you will get left behind. But the good news is that gets people to click this see more button, which increases ad performance because

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Speaker A

it increases clicks. That's why I make a hook right here. And then I always have something that says but like read more.

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Speaker A

Something that gets people to click. So read the rest of the copy as well. An important thing that we need to make sure is off as well. Turned off is this right here is essential. This one is fine to keep on. Enhance CTA. That's

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Speaker A

fine as well. Relevant comments also fine. This we can keep on this setting right here. Optimize website destination. It's very important that you have that off, especially if you're using a platform like school. The reason for that is that then they might send

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Speaker A

traffic to other communities instead of your own if you don't turn that off. So, make sure that's turned off. We don't need to turn this on. There we go. There we have it. Now we have created the first ad. We can also click on right

148:50

Speaker A

here to see how the others look. These look good as well, I think. And now we just need to add a bunch of ads. We don't want too many ads in here. So I'm probably going to choose some of the

148:59

Speaker A

reds, some of the ping, some of this, and some of this to try out different formats. And basically based on these, we have a couple of campaigns that we can run. I don't like to have more than like I'll say 10 ads in one adset. The

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Speaker A

reason for that is that we might get budget constrainted, which means that we don't we're not spending enough. If we're spending like $30 a day, we're not spending enough in order to show all of these hats and actually find the winning

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Speaker A

ones. So, I'm going to take four and five from these images and then I'm going to show you a trick right after I've done that. The fastest way to create a new ad is click on these three dots and then click quickly duplicate.

149:28

Speaker A

That basically just creates another exact copy of this ad you have right now. And now we can call it campaign one, add two. Because now we can just go down into the creative. We can delete this image that we have uploaded. And

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Speaker A

now we can add another image. Let's see which one I want to add. I probably want two of the reds. I'm going to upload this one as well. And then I'm going to take some of the others as well that I

149:49

Speaker A

think is going to perform the best. So, we add this one. We click next. You can see it has the exact same settings as we had before. We click next. Now, it's creating some images. Let's see if it

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Speaker A

comes up with anything good. If it doesn't, then we just continue. Don't really like this. I don't like this creepy smile house in the background like this. Might be okay. But again, doesn't look too good. So, I'm just

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Speaker A

going to click next. We're going to turn off all of these visual touch shots, add music, all of this. Turn that off. Add overlays, text improvements, turn it off. Done. And now we have the second app set up. Just like that. I'm just

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Speaker A

going to make sure turned off promotions, turned on, branding, website highlight. Don't think we want this branding. Important that you go through all of these settings because Meta really likes turning on things that you don't need. So, I'm just going to turn

150:33

Speaker A

this off. You want reveal details over time. Cool. So now I'm just going to duplicate all of these and basically just add a couple of images that I think will be performing well. I'm going to add like four or five images because

150:44

Speaker A

then we're going to have like four or five images. We're going to have like four or five videos as well in the same campaign. So we have a variety of ads.

150:51

Speaker A

That's very important. And then we are soon ready to launch our ad. Cool. So let's do this too. Remove this. Add image. Let's see which one of these I like the most. This one I kind of like this one. Going to use this one right

151:03

Speaker A

here. Make sure the music is turned off. Turns it on always by default. There we have it. And I'm just going to add a couple of more and then I'll be right back. Cool. So, basically what I've done

151:12

Speaker A

now is that I've added six different ads and different colors, different messaging on them. All static ads, so all like images. And they all have the exact same settings, all have the exact same text, all have the exact same

151:22

Speaker A

headlines. Something I forgot to mention as well is that you see this headline right here. The way that meta ads work is that the real headline, even though it isn't called headline, it's called primary text. This one right here is

151:34

Speaker A

actually the first thing people see. It's this text up here. So, you should focus more time on the actual headline that people read first rather than this right here. This right here actually works more than a call to action rather

151:44

Speaker A

than a headline. Just so you remember that. Cool. Next up, we're going to do the exact same thing, but we're going to do it with videos. And we're going to take our exact post that we've already used. You can just click quickly

151:54

Speaker A

duplicate. And then I'm going to duplicate this one right here. And then we are going to call it video instead.

151:59

Speaker A

So, I'm going to call this add seven. And then I'm just going to write like a parenthesis bit right here. And then we're going to go down. We're going to click delete right here. And then usually you could either add a video ad

152:08

Speaker A

like this. But we're actually going to use an existing post. So I can scroll up until I find add setup. And then I can click use existing post. This will open up a new setting right here where we can

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Speaker A

find our Instagram post. You see this right here. And then we click change post. And that was the reason to why we save these reels with the links and the captions because we can use this to find them. So, I think this ad right here

152:30

Speaker A

could be interesting. So, I'm going to search for the caption. Going to make sure we are on Instagram, best industries. Then, we want to set the date. I'm just going to set it like January 2024. Go all the way over to

152:41

Speaker A

today. So, basically set the time frame to be very long right here like this.

152:45

Speaker A

Click update. And basically what we can do now is that when we go back to our winning reels, let's say I want this one. You see this ID that's in the URL?

152:52

Speaker A

I can copy that and then I can paste it in and search for it. Hit enter. And you can see this will find this reel right here that I think will perform well. So I can click on this, click continue.

153:01

Speaker A

This will now add this video as the ad as an Instagram post. And the great thing about this is all the social proof. So all the likes and all the saves will show on the ad. So it will

153:11

Speaker A

look like an ad that has been showed to a bunch of people already. It will already have a bunch of likes and it's also going to have a bunch of comments which basically just pushes and increases the trust of the post.

153:20

Speaker A

Everything else we're just going to keep the same. you know, we need to make sure like we need to double check that side links are turned off, especially if you're working on a platform. And this can take a little bit of time cuz it's

153:29

Speaker A

processing the ad. So, in the meantime, I'm just going to duplicate this ad. Click quickly duplicate. Then going to change this to vid 8 like this. The other one was vid 7. This is vid 8. And then we can go back and we can change

153:42

Speaker A

the post right here cuz we don't want the same post on this one. We want another post. And then we can take another one from our ad. For example, this one right here might be good. This one right here might be good as well.

153:52

Speaker A

And we pasted the link both to get the idea, but also to go back and actually find the videos that we think could perform well. This one, for example, I think could perform as well. So, I'm going to copy the ID. Bit of a headache

154:01

Speaker A

to have to go back always and just like set very far into the future, but with the post ID, we can find the videos pretty easily. Now, we choose this one.

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Speaker A

We click continue. And now, that's going to be uploading as well, just like the other one. It's now going to be processing that as well. And we can just go back to our video 7 to see, okay, now

154:17

Speaker A

this is uploaded correctly as well. So now I'm just going to go through and I'm going to find all the ads that I think could perform well in a bunch of different formats. Like now I have one tier list video. So I'm not going to add

154:28

Speaker A

another tier list video. Instead I'm going to add maybe a tutorial video, maybe a resource video. I'm basically going to add different things, different formats because you want a a variety of different formats. So I'm going to do

154:38

Speaker A

that and then I'm going to be right back. And there we have it. Now we have 10 ads in total, six images, four videos. All the videos are based on already high performing videos on our social medias. So, we've taken our

154:48

Speaker A

organic content and basically just turned it into ads. And the great thing is that it's going to show, it doesn't show in the preview, but it's going to show all of the likes as well. So, all of the social proof. And of course,

154:59

Speaker A

you're running it from your profile as well. So, people are going to go to your profile, too. It's going to help you get followers and they're also just going to convert naturally like organic content usually does. Then click on the campaign

155:08

Speaker A

and then we're going to click publish campaign. You can also go back and then just making sure we have the campaign marked. Click review and publish. Click publish. And sometimes there's going to be some errors. But let's see if we run

155:18

Speaker A

into errors here. Nope. 10 ads were published correctly. If you have a brand new ad account, then it's going to take some time before it starts spending.

155:25

Speaker A

Basically, what the ads does is that it's basically going to start processing like this. So, basically, Meta reviews all of the videos before they show them as ads. And after everything has been reviewed and everything is ready, then

155:35

Speaker A

the ads will start running. So, I'm going to update you guys throughout the entire process. You can see how this works and then also how we decide what ads are the winners and how we scale ads. I'm going to show you absolutely

155:44

Speaker A

everything. So, it's going to be extremely valuable. I'm dropping all the source. Let's get into it. And there we go. All of our ads are now live. It still says $0 spend. And that's because MEA takes some time before they start

155:54

Speaker A

spending, even when it says that it's active. Sometimes it can even like take half a day, maybe even sometimes a full day before it actually starts spending.

156:01

Speaker A

So, just wait, be patient, and it's going to start spending now. And what we're going to be able to see is that these impressions in a second, these impressions right here will start going up. We're going to be able to see

156:10

Speaker A

hopefully some link clicks and hopefully some purchases. The most important thing about this are the numbers behind it. So after we've seen how much each cost per result is, we are going to run through the numbers so you actually understand

156:20

Speaker A

what's going on and how we can calculate our return on investment etc. But so far so good. All right, because this ad account already has some reputation. You can see that actually already started spending. You can see on the reach right

156:32

Speaker A

here it says 553. And what we can see is if we go inside of the ad level right here where we can see all of our ads, it has already now started spending on these two ads right here. add one and two and we are getting

156:44

Speaker A

a decent cost per thousand impressions and we actually already have a couple of link clicks which is really good and our clickthrough rate is pretty high as well. I'll say anything over 1.5% is a good clickthrough rate which we have. So

156:57

Speaker A

already now this looks pretty promising just based on these ads right here. What's worth knowing is that the result this is what our goal is right a website purchase this will always be a bit delayed. It's not always instant. So,

157:10

Speaker A

we're going to have to wait until the end of the day to see the real cost per result. But so far, so good. It has started spending. It's going to spend $30 today. It has spent $2 so far. Cool.

157:20

Speaker A

Let's talk about the next campaign because this campaign is just broad, right? It's straight cold. People that have never heard about it before. I'm going to show you an insane campaign that we're also going to set up, which

157:28

Speaker A

is going to have a bunch of different ads that's going to go out directly to our followers. Let's set that up as well. Let's create the second campaign which in my opinion is the lowest hanging fruit there is for every single

157:39

Speaker A

content creator out there. They can run ads directly to their audience which will have good conversion. The way we do that, the way we run ads to our followers is that you go inside of audiences inside of the ads manager.

157:50

Speaker A

Then you go on create audience. Then you go on create audience and you go on custom audience. And then you're going to choose your Instagram profile. So I'm going to choose this one right here. And we're going to say people who engage

158:00

Speaker A

with this professional account. We're going to choose the one that says people who started following this professional account. You can also create a campaign and it's the exact same method that I'm showing you right here with everyone who

158:10

Speaker A

engaged with your professional account. This can be commenting or liking a video. But for now, we're just going to go with people who started following this professional account. For the audience, I'm just going to call it Albert followers like this. And then we

158:22

Speaker A

can click create audience. There we go. Your custom audience was created. For now, we don't need to do anything. It's now going to say populating. And then it's going to take the entire audience.

158:30

Speaker A

As you can see right now, it says estimated audience size below a th00and, but we have 300k followers on the page.

158:36

Speaker A

So, it's going to say around 300k right here when the audience is done populating. So, while we wait for that, we can start setting up the campaign. We do that by going inside of campaigns right here. And now I'm actually going

158:46

Speaker A

to duplicate the other campaign that's running right now. Because we already have our ads inside of here, I can just click duplicate, remove this recommendation, click continue. And this is basically going to take an exact copy of the campaign we've already set up.

158:59

Speaker A

And it's just going to create another one of them. So we can click duplicate.

159:01

Speaker A

And now you can see we have broad campaign one August 18th with the copy.

159:06

Speaker A

So we can remove copy right here. And instead of broad, I'm going to call it followers campaign one. Same thing under the adset. We're going just going to call it followers campaign one. And then the date. It's going to be the exact

159:17

Speaker A

same setup. So it's going to be get conversions from all audience. It's going to be conversion location. It's going to be website. All of this is going to be the same. For the location, we're also going to keep it very broad

159:26

Speaker A

for all of these countries. But we're going to click on this button right here that says further limit the reach of your ads. And then it's going to give a recommendation right here not to do it.

159:34

Speaker A

But that's just because Facebook likes to have it broad because they think that most people don't know what they're doing. So we're still going to click further limit the reach of the ads. And then click continue. This gives us some

159:43

Speaker A

more settings like the custom audience right here that we can click on. And now we can add our existing audience that we created, which is this one right here, IG followers, Elbert Algard. And now it's going to say that your estimated

159:53

Speaker A

audience size is small. That's fine. That's what we want it to be. We only want to retarget the people that already follow us. So right here you can see custom audience include people who are at least one of the following and then

160:03

Speaker A

the followers right here. And again, we keep everything else broad. Same with the placement. Same with everything else. The only change that we have inside of this campaign is that we are only running it to our followers.

160:13

Speaker A

Another thing that I'll be changing is our budget. I'm going to go back to the campaign and then I'm going to set this to something like $20 in the start instead of $30 because these $20 will go much further. It's a much more engaged

160:24

Speaker A

audience. So, we don't need to be spending as much. And I'm going to use the exact same ads as we had before.

160:30

Speaker A

However, I'm going to be adding way more ads. And I'm going to explain to you why in just a second. So, all of the ads that we have right here, I'm going to be adding all of them. So, just like

160:38

Speaker A

before, I'm just going to click quickly duplicate. Going to call this ad 11. And this is one of the videos. So, I'm going to choose more of these videos right here, like this one right here. Maybe this change post. Paste in this. We get

160:49

Speaker A

this one right here. Select it. Click continue. And it's the exact same thing that we did before. I'm just going to add way more ads to this ad set. And I'm going to add all of the images. I'm

160:58

Speaker A

going to add all of the carousels and all of the videos. So, let me do that and then I'll be right back. There we go. In total, I've now added 22 different ads. You can see it's much higher than the 10 ads we had in the

161:09

Speaker A

other campaign. And I'll explain to you why. However, one thing that I noticed that Facebook does by default when I quickly duplicate these ads is that it turns on this optimize website destination. We need that off.

161:20

Speaker A

Especially if you want a platform like school or W or whatever. You don't want to send traffic to other destinations on a site because that might be another group that you actually don't own. So, I'm just going to go through all of

161:31

Speaker A

these posts and just make sure that this optimized website destination is not on on any of them. Very important to double check this. I'll also recommend that you turn browser add-ons off. You don't want that on either. You don't want people to

161:44

Speaker A

call you if your funnel is to send people to an about page. So, this all looks good. I think I've checked everyone now. Yes. Now, we can again just click preview to publish. This is going to pull this up. We can publish

161:55

Speaker A

the campaign. And there we have it. They are now, if we give it a quick refresh up here, now they will now start processing. And then this campaign will be live as well. Let me explain to you why it's smart to have these two types

162:06

Speaker A

of campaigns. Why it performs extremely well when you run ads like this with organic content. I'm going to give you all of the source. Let's talk about what we have just set up. The way that our entire funnel is going to work now is

162:17

Speaker A

that we are going to have a bunch of content going out organically. And of course, this is going to drive sales directly to whatever your product is.

162:24

Speaker A

However, we're also going to take our winning content, the content that performed well, and we're going to run that as ads. Because we are paying now, we can force to a cold audience. This is our campaign one, right? We're going to

162:36

Speaker A

call it campaign one right here. This will now go out to another cold audience. It's going to show our video to even more people and that will increase our sales further. That's why it works so well with content we are

162:46

Speaker A

posting anyways. We might as well take our winning content and post them as ads as well and run that to get even more sales. On top of that, we also running our second campaign right here, which is again ads, but it's not going out to a

162:59

Speaker A

cold audience. It's going out to our already existing followers. So, the people that have followed from our content, they become a follower, right?

163:07

Speaker A

We are now running ads directly to them, which again is also just going to increase sales. So, most media businesses, most companies that are posting content, most creators, they only have this in place right here. But when you add this second layer to it,

163:21

Speaker A

you basically just increase the amount of sales that you make without that much more work. You can then scale this part up if you wanted to. You can start spending more money and creating even more ads. But this is a very natural

163:32

Speaker A

setup to have if you are creating content to also set up ads that goes out to your already existing audience and that uses your winning content already to push that out to a cold audience as well. But let's talk about why the

163:43

Speaker A

content works so well as ads. The reason for that is that think about what they are incentivized to show. They want the experience for the user when they are scrolling on their phone to be as good as possible. And in order to do that,

163:56

Speaker A

they don't want ads on the platform to ruin the experience. So the best possible ads are actually ads that are similar to content. And that's why it works so well to run your content as ads is because it is content. Facebook likes

164:09

Speaker A

to push the things that seems like content. That's why like UGC ads of influencers reviewing a product like where it doesn't feel like an ad are usually the videos that actually performs the best. So, let's see how these ads perform and I'll show you the

164:21

Speaker A

real raw results of running ads. One thing I will say though is that many people think that ads are just like, okay, you run some image and all of a sudden you're going to get results. In order to get real profitable ads, you

164:33

Speaker A

need to find the winners. Nine out of 10 ads that you create will probably not be a good ad. So, it's not going to perform well. But the one out of 10, that's where the real money is made. But that

164:42

Speaker A

also means that on the nine out of 10 ads, you're actually losing money. You're testing an ad, it doesn't work, and you're losing money. And that's why volume is such a key thing. We will get a decent rorowass right off the bat. But

164:53

Speaker A

in order to scale that, bro, we need to create even more ads and we need to just make sure that it's the winners that are actually spending the most amount of money. Cool. All we can do now is

165:00

Speaker A

literally just wait for our ads to be finished. So, I'll keep you guys updated on how the campaign goes. It is now the next morning, server. I sound a little tired. It's 6:00 a.m. and our campaign is going pretty decently. You can see

165:12

Speaker A

that per purchase we are at $641. We can sell to maximum in the top right corner.

165:18

Speaker A

And you can see on the followers campaign we have spent $17 and so far no sales has come in. But on the broad campaign, so the completely cold campaign, we have actually already gotten free purchases which is pretty

165:29

Speaker A

good. We can also see how many people have actually clicked. So I can see a lot of people are clicking from the other campaign but it doesn't seem like they are signing up. And overall, our metrics right here, our clickthrough

165:38

Speaker A

rate, our cost per landing page, all looks are very, very healthy. We can also click in to see what ads are the ones that are performing best. And you can see the majority of the spend right now going to these two ads right here.

165:50

Speaker A

This one is getting $2.77 per purchase. And this one is getting $12.51. So, it seems like this ad right here is the one that's by far performing the best. And it has barely spent anything on a bunch of the ads. It has not spent

166:03

Speaker A

anything yet. So, we just need to run this campaign. It is still learning, so it's still gathering data. But so far, the cost per result, $641, especially right off the bat, is really, really healthy. We are still at an extremely

166:15

Speaker A

low spend. So, if this is going to hold, we have no idea, but so far so good. I want to show you the numbers behind it.

166:21

Speaker A

So, the traffic is going to our large school group, this one right here, with 165,000 members. The community is $7 a month, but it has a free trial. So it starts with a free trial and about 33% signs up after the free trial and

166:35

Speaker A

becomes a paying member and from paying members they usually stay in the community for around like 6 months. So in order to break even right now we are paying around $6 for our free trial sign up. Then a third of those actually

166:48

Speaker A

convert into a paying member. So we just got to multiply this with free. That means that per paying member we are paying $18. This is how much it cost us in ads in order to get a paying member

166:58

Speaker A

inside of our school community. And how much is a paying member worth? Well, that's very easy to calculate. You just multiply $7 a month, which is the cost of the community. You multiply that with how long they stay, which is 6 months.

167:11

Speaker A

And then 6 \* 7, that's $42, right? So, so far so good. If this holds, this means that when I put $18 into ads, I get $42 back after 6 months, which is a little over a 2x rorowass. However,

167:25

Speaker A

something very important is that this is not the entire funnel. My goal with this is actually not to get a rorowass on this. My goal is literally just to break even, which is going pretty well because we have back-end offers. We have our $97

167:38

Speaker A

a month community that people automatically go into. We also have a closer group that's $4,000 where we work more hands-on with people. And then we even have onetoone which is around 10K.

167:49

Speaker A

So we have a bunch of upsells from this free community. So the entire goal of this part right here is actually just to break even right now. And that's the power of ads. We actually getting paid to acquire leads and customers and let

168:01

Speaker A

people know about our stuff. And this is just like the initial campaign. Meta has absolutely no data. This is a pretty new ad account. So hopefully this holds. we can break even at a much higher ad spend as well. This is the way that you should

168:13

Speaker A

be thinking. You should try and have some kind of intro offer that's low ticket. The reason it needs to be low ticket is that no one is going to sign up to a 10K package if they don't know

168:21

Speaker A

nothing about you. However, if they come through and they get some cheap resource first, like $7 a month with a free trial is extremely easy to sign up to. Doesn't require much for most. Then they slowly completely normal go through the funnel.

168:33

Speaker A

Maybe they want this, maybe they want this. Maybe some of them are going to take a one-to-one calls and all of a sudden our row ads looks more like 10x.

168:40

Speaker A

And if you take a look at everyone else whose main acquisition is paid ads, you're almost always going to see they're either going to have some like webinar VIP ticket funnel where they try to break even on the VIP ticket price or

168:53

Speaker A

they're going to have some community or some resource basically something up front that makes them break even because then all of this is basically just free revenue, right? If you're breaking even on this right here where you can just

169:03

Speaker A

like spend and spend and spend and spend and spend, then all of the revenue that's generated on the higher tier packages is just additional free money.

169:09

Speaker A

What should you do with this information? Well, now you know how to create content. You know how to create insane skills that really helps with that process that you can either install into your own personal brand or someone

169:18

Speaker A

else's personal brand and get paid for it. You can do the exact same thing with ads. You can say, well, I can also take care of your ads and then get paid to do that or do it for yourself. But most

169:27

Speaker A

people think that paid ads is just like something additional. and I can do it in an afternoon, then it's just running.

169:31

Speaker A

But just like any acquisition channel, there's way more behind it than you actually think. And this is a quite simple ad setup. There are people that have some insane ad setups with retargeting campaigns on different stages. However, you get the best

169:43

Speaker A

results by just breaking even on some kind of intro offer and then upselling after that. Congratulations on watching all the way to this point in the video.

169:52

Speaker A

You've done better than probably 95% of people that clicked on this video and started watching. And for that, you should be proud of yourself. It is not everyone that can do this these days where dopamine is all around us. But you

170:04

Speaker A

might still be in a situation where you have now seen all of this stuff, but you're still on the edge. Is this something you should start? Is this something you should prioritize on learning even more about and building it

170:13

Speaker A

up? And the only way that you can really know if it is worth it or not, going allin on content is to think about, okay, how valuable is it going to be in the future. I would say there are two

170:23

Speaker A

things that have greatly improved my life. The first one is AI. I built an AI agency. I scaled it to $40,000 a month that allowed me to travel the world while working. But the second thing is content. Content does so much more than

170:37

Speaker A

just making you money. It is attention that you can fall into a product. Yes, and that makes you money. But it also helps you acquire talent. It helps you show your vision to more people that get them to join your team. On top of that,

170:49

Speaker A

you also create a massive impact. If you provide a lot of value and people start following you from that value, you will either directly or indirectly change lives as well. You should see some of the messages that people have sent me

171:01

Speaker A

based on the videos that I've made. And sometimes it's very easy to forget that that's actually the impact that you make. 95% of people that see your content and that you help in some kind of way will never end up having a

171:12

Speaker A

conversation with you, will never end up paying you. They're just going to take a small part of it or big part of it and that's going to change their life without you even knowing about it. And on top of that, having a personal brand

171:22

Speaker A

also connects you with a lot of other people in the same space. We now have a group of AI founders where we meet two times every single year. And I'm only in that group because I started providing value for free and started posting about

171:34

Speaker A

my journey. So there are much more to content than just posting and making money from it. We also have to talk about the future in a world where you can create any product with AI already.

171:45

Speaker A

Now you can say okay I'm going to build this thing and with AI you will have a working prototype in literally weeks.

171:51

Speaker A

This was unheard of just like a year ago. So think about 5 years think about 10 years into the future. How good AI is going to be at building products and starting businesses. The thing that will actually matter and I mentioned this

172:03

Speaker A

earlier in the course as well will be your ability to distribute those products. Either your own products or someone else's products it doesn't matter. If you learn the skill of distribution, then you will never be broke. But this also means that we have

172:16

Speaker A

a ticking clock in front of us right now. In a world where AI can also generate content, which it basically can already now, if you don't build a personal brand or learn the skill of building someone else's personal brand

172:27

Speaker A

so you can help them before that happens, even if you don't know how to utilize these tools as well, then it's going to be impossible. If you're not a known figure in a space, it's going to be really hard to start when there's so

172:38

Speaker A

much AI slop on the platforms. So, as a final word, if you're thinking about starting a content business and using these skills and using these things that I've shown you throughout this course, then now is the time. You can either say

172:49

Speaker A

that you're going to do it or that you're not going to do it. However, the one thing that I don't want you to say is that I'm going to do it later. Thank you so much for watching all the way to

172:56

Speaker A

the end of this course. I really hope you found it valuable and I really hope that it helps on whatever it is that you're trying to build. I want to make AI education free for everyone. So, if you haven't already, make sure to

173:06

Speaker A

subscribe, like the video so you don't miss my next video. Again, thank you so much for watching. I am rooting for you.

173:12

Speaker A

Have a wonderful rest of your day.

Topics: personal branding AI content creation social media growth Instagram YouTube distribution content repurposing Meta ads automation Claude

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